The importance of Facebook Ads in the 2026 digital era

Facebook Ads today is no longer just a simple advertising tool. It has become a complex and powerful marketing ecosystem. For SMEs, reaching target customers through this platform is a vital factor. However, increasingly fierce competition demands a high level of professionalization.

The demand for hiring agencies to execute advertising campaigns is clearly increasing. According to 2024 statistics, more than 75% of small and medium-sized enterprises have switched to using outsourcing services. This helps them leverage high-quality resources without maintaining a cumbersome internal structure. Choosing the right partner will determine 80% of the campaign's success.

In 2025, Meta's algorithm underwent landmark changes. Experts from DPS.MEDIA noted that artificial intelligence is taking over the way ads are distributed. Therefore, understanding the nature of Facebook Ads is a necessary condition. You cannot just rely on luck; you need a methodical strategy and actual data.

This article will provide you with a comprehensive look at hiring an Agency. We will analyze each specific industry in depth so you can make the right choice. Let's explore the golden criteria to find the most ideal partner. The core value lies in optimizing the budget and bringing practical profits.

Selection standards for Facebook Ads Agency in the retail industry

The retail industry has always been fertile ground for professional Facebook Ads campaigns. This industry is characterized by fast capital turnover and the requirement for continuous orders. A good Agency needs the ability to handle a large volume of ad creatives in a short period of time. They must deeply understand the impulsive buying behavior of users on social networks.

Optimizing the cost per acquisition (CPA) is the most important metric. Agencies need to know how to allocate budgets intelligently among different product groups. For example, funnel products require broad coverage while profit-generating products need high focus. According to research from DPS.MEDIA, combining messenger ads and web conversions yields the best efficiency.

Content strategy for retail must be extremely diverse and constantly changing. Consumers are often attracted by promotions and realistic imagery. The agency you hire must have a content creation team that is agile with new trends. They need to know how to use formats like Carousel and Reels to increase organic engagement rates.

• The ability to design product images that meet advertising standards.
• Experience in deploying major Flash Sale campaigns.
• Skills for managing existing customer segments through Custom Audiences.
• Funnel optimization capabilities from awareness to conversion.
• Proficiently use real conversion measurement tools.
• Detailed daily report on the number of orders received.

For example, a cosmetics shop in Ho Chi Minh City increased sales by 200% after switching agencies. The new partner focused on filming real product experience videos. Instead of just running static images, they used Reels to reach a younger customer base. As a result, the cost per message decreased from 50,000 VND to 12,000 VND.

Another example is a local leather shoe brand that succeeded through Remarketing. The agency set up a retargeting script for customers who viewed products but hadn't purchased yet. By offering additional discount vouchers in reminder ads, the closing rate increased by 30%. This is a testament to how a deep understanding of Facebook Ads techniques helps optimize revenue.

Quick tip: Ask the Agency to show you similar retail projects they have completed. Actual results are the clearest evidence of their capability.

How to choose a Facebook Ads Agency for the Real Estate and Finance industry

The Real Estate and Finance sectors require extreme sophistication and prestige. Facebook Ads in this field are not intended for immediate sales. The core objective is to find potential leads with suitable financial capacity. Agencies need extremely precise targeting techniques to avoid wasting the budget.

Customer data in this industry is extremely expensive and valuable. Experts recommend that you should choose a provider with experience in running structured Lead Forms. Filtering customers right from the advertising stage helps the telesales team work more effectively. According to reports from 2024 industry studies, Lead quality is much more important than Lead quantity.

Real estate advertising content requires professionalism and the provision of valuable information. Agencies must know how to build trust through market analysis articles or project progress updates. The use of high-quality flycam videos or 3D renderings is mandatory. Customers in this industry often consider very carefully before leaving contact information.

• Experience targeting by investment interests and assets.
• Skills for creating Landing Pages that optimize Lead conversion rates.
• Ability to integrate CRM to transfer customer data automatically.
• Use of Canvas ad types to present projects.
• Capacity for absolute customer information security for the business.
• Techniques to eliminate fake accounts and non-potential customers.

In fact, a resort real estate exchange saved 40% of its advertising budget. Their Agency applied exclusion techniques for those who interacted but lacked potential. Instead of running wide, they focused on customers who frequently visit golf courses. This helped significantly increase the direct appointment rate from customers.

A finance company also succeeded by using educational videos on capital management. The Agency built a 3-step content funnel: awareness, consideration, and registration. Only customers who watched the entire educational video were approached with loan advertisement samples. This approach helps minimize cases where customers register by mistake or have no demand.

Facebook Ads for the Service and Education & Training industries

The service and education industries often sell intangible values, difficult to measure by sight. Facebook Ads act as a bridge to explain value and solve customer pain points. The Agency needs to have an excellent Content Marketing mindset to attract attention. They must know how to tell stories to touch emotions and learning needs.

Building a personal or organizational brand is a key factor in this industry. A professional Facebook Ads Agency will advise you on how to spread the brand widely. According to research from DPS.MEDIA, education industry customers need an average of 7 touches before making a decision. Therefore, the campaign needs to be designed as a chain of closely linked content.

Measuring effectiveness in the education industry is often based on the number of students registering for consultation. The Agency needs to coordinate closely with the admissions department to adjust advertising messages. If customers feedback that the content is not realistic, the Agency must change it immediately. Honesty in service advertising is the foundation for long-term sustainable development.

• Building a customer funnel from awareness to service trial.
• Organizing livestream campaigns to attract real interaction.
• Managing customer reviews and feedback on the Fanpage.
• Optimizing ads based on lecture video viewing behavior.
• Designing automated email marketing systems after obtaining Leads.
• Using Lookalike Audiences from the current student list.

An English center in Hanoi doubled its student count thanks to proficiency test ads. The Agency did not run ads to sell courses directly but ran ads offering free test links. After customers completed the test, the center began the in-depth consultation process. This is an extremely effective “give first, take later” tactic on Facebook.

In the spa service field, a large system succeeded thanks to location-based advertising. The Agency set up ads to show only to people within a 3km radius around the spa. At the same time, they offered a free skincare session for the first experience. This approach helped fill the spa's appointment schedule even on weekdays.

Advice: For education, focus on the results learners achieve after the course. That is the strongest advertising message.

Facebook Ads Strategy for F&B and Entertainment

The food and entertainment industry requires advertising to be strongly sensory-stimulating. Facebook Ads for F&B need to focus on attractive food images and restaurant space. The Agency you choose must be capable of producing extremely eye-catching images and short videos. The timing of running ads is also a decisive factor, such as running before lunch or dinner.

Local Awareness ads are the sharpest weapon for eateries and cafes. The Agency needs to know how to set up target audiences around the store location accurately. Combining with check-in programs to receive gifts will help increase organic interaction. According to a 2024 user behavior survey, many people choose eateries based on Facebook recommendations.

Budget management for F&B requires flexibility according to days of the week or holidays. A professional Agency will know how to accelerate ads during golden hours to optimize seating. They also need experience in handling social media crises if any. A negative comment not handled promptly can greatly affect revenue.

• Food filming techniques in Food Porn style.
• Setting up smart Ad Scheduling.
• Deploying mini-game campaigns to increase brand awareness.
• Collaborating with Influencers/KOLs for reviews and running ads.
• Tracking and responding quickly to customer table booking messages.
• Optimizing reach cost per local impression.

For example, a grill chain exploded with orders thanks to the “Go 4 Pay 3” campaign. The Agency focused on running ads on Friday afternoons and Saturday mornings every week. They targeted office workers in District 1 and District 3. As a result, the restaurant was always fully booked on the two weekend days.

A newly opened cafe used video ads filming artistic brewing scenes. The Agency used the Reel format to create curiosity for local coffee lovers. With only a small budget, the shop attracted hundreds of check-ins in the first week. This shows the importance of understanding local specifics when running ads.

Professional workflow with a Facebook Ads Agency

A clear workflow is the foundation for sustainable cooperation between a business and an Agency. From the start, both parties need to agree on goals (KPIs) and the estimated budget. The Agency is responsible for researching your target audience and competitors. Experts recommend that a detailed plan should be approved before starting.

During the execution phase, periodic reporting is indispensable to track progress. The Agency needs to clearly explain technical metrics like CPM, CPC, CTR, and most importantly ROI. Don't just look at the number of Likes or Shares because they don't directly create money. According to practical research from DPS.MEDIA, data transparency helps businesses feel secure about long-term investment.

Continuous optimization is the daily work of professional Facebook Ads people. The Agency must perform A/B tests to find the most effective ad samples. They also need to proactively suggest changes to products or services based on customer feedback. Two-way interaction will help the campaign become increasingly perfect and bring high profit.

• Step 1: Receive requirements and analyze the target market.
• Step 2: Build a content strategy and budget plan.
• Step 3: Set up the advertising account and install tracking codes.
• Step 4: Produce image/video materials and write content.
• Step 5: Operate the campaign and track actual data.
• Step 6: Periodic optimization based on deep analysis reports.
• Step 7: Summarize the campaign and suggest further directions.

Reality shows that many businesses fail because they skip the step of installing conversion tracking codes. A good Agency will require installing Pixels or Conversion APIs from day one. This helps Facebook machine learning faster and find the people most likely to buy. Never run ads without an accurate measurement system.

A typical case is a household appliance business that increased efficiency by 40% thanks to ad optimization. Initially, they only ran a single sample for everyone, but the result was very poor. The Agency intervened by segmenting the customer file by age and region. Each customer segment was approached with a separate message, suitable for their needs.

Actionable Tip: Request a weekly performance review meeting instead of just receiving reports via email. Direct exchange helps solve problems faster.

Conclusion on choosing the right Facebook Ads Agency

Facebook Ads remains an extremely effective marketing channel if deployed correctly and professionally. Hiring an Agency not only saves you time but also brings in-depth knowledge. Each industry has its own characteristics, requiring different approach tactics. Choose a partner based on their actual experience and market understanding.

When choosing the right Agency, your business will have the opportunity for a powerful breakthrough in terms of revenue. Don't just look at the cheapest service price, look at the long-term value they bring. A reputable Agency will accompany you to overcome market difficulties. Start the journey to conquer customers on Facebook today in the most methodical way.

Below are the most important notes when hiring advertising services:

• Clearly define business goals before searching for an Agency.
• Check actual projects (case studies) in your industry.
• Request transparency regarding access rights to the advertising account.
• Ensure advertising content complies with Meta's policies.
• Always focus on image quality and user experience.
• Evaluate the team's support capacity and strategic consulting.
• Follow profit metrics closely instead of vanity metrics.

Hope this article has provided you with useful information to make a decision. If you are looking for a reputable companion, contact the experts now. Careful preparation today is the key to your resounding success tomorrow.