Are you looking for a comprehensive Digital Marketing solution to optimize business efficiency in an increasingly competitive environment? At DPS.MEDIA, we provide a comprehensive Digital Marketing service ecosystem, accompanying and supporting SMEs to reach the right customers, optimize budgets, and achieve sustainable revenue breakthroughs. Not only do we run ads, but we also offer personalized strategic consulting, multi-channel integration, ensuring every investment brings real value.
95% of SME business customers who cooperate with DPS.MEDIA have recorded positive growth in customer reach metrics and conversion rates. We understand that every business has its own story, so the service ecosystem at DPS.MEDIA is always flexible and diverse: from building brand awareness, managing social media, content production, SEO to multi-platform advertising (Google, Facebook, Zalo…), website design, and digital transformation.
The reason our services stand out is the seamless connection between solutions, based on data and in-depth analysis, helping businesses not only reach customers intelligently but also easily measure the effectiveness of each stage in the buying journey.. DPS.MEDIA is proud to be a trusted partner of hundreds of Vietnamese small and medium enterprises, accompanying them on the path to achieving sustainable development goals in the digital era.
Discover the comprehensive digital marketing service ecosystem at DPS.MEDIA
Diversify services, optimize conversions for SMEs
At DPS.MEDIA, we understand that SME businesses in Vietnam need more than just basic advertising services. With a comprehensive digital marketing ecosystem, DPS.MEDIA provides solutions from content strategy, multi-channel advertising, creative design, comprehensive SEO, to effective media management.. We prioritize campaign personalization and use the latest technology to accompany customers on their sustainable growth journey.
- Strategic consulting: In-depth analysis, goal identification, and proposing solutions tailored to each industry.
- Multi-platform implementation: facebook, google, Zalo, TikTok… coordinated synchronously to increase brand awareness.
- Conversion optimization: Applying AI & automation, multidimensional data helps minimize risks and increase ROI.
- Design & creativity: Branding, landing pages, viral videos to ensure retention of target customers.
Successful case study: From content strategy to sales growth
With the project Sasaki Lighting (2023), DPS.MEDIA provided digital transformation consulting for an integrated marketing campaign including: improving the website according to the latest SEO standards, building in-depth blog content, and running Google Ads with conversion cost tracking. Results after 4 months: number of potential customers increased by 170%, CPA decreased by 42%, online sales doubled. We believe in the harmonious combination of digital platforms and strategic thinking, just as Professor Philip Kotler stated: “Digital Marketing is not just a tool, but a direction for modern business development.”.
Competitive advantages in the service ecosystem at DPS.MEDIA
| Service | Main benefits |
| Consulting & Strategy | Exclusive campaign design for SMEs, multi-industry, updated with the latest trends |
| Multi-channel Digital Operations | Optimize efficiency, coordinate across platforms, reduce advertising costs |
| Content Creation & Design | Increase brand awareness, expand potential customer base |
| Data Analysis & Reporting | In-depth measurement, automated reporting, support for quick decision-making |
Omnichannel strategy – The secret to elevating brand value for SMEs
Multi-touchpoint customer approach – Enhance awareness, drive conversions
Modern shopping trends have shifted rapidly: according to Harvard Business Review, 73% of customers prioritize brand experience across multiple channels (omnichannel). DPS.MEDIA realizes that for Vietnamese SMEs to break through, they must quickly build a professional multi-channel platform instead of relying on a single traffic source. For example, a domestic cosmetics brand that previously only closed orders via Facebook, after implementing a multi-channel strategy at DPS.MEDIA, including Zalo, Google Shopping, Livestream, and Email Marketing, increased its conversion rate by 180% after 6 months. This result clearly demonstrates the effectiveness of integrated multi-channel strategy.
Synchronized experience – The secret to customer retention in the digital age
- Create unified branding from website, social media to Google ads
- Connect customer data seamlessly with CRM and AI chatbot
- respond quickly at every touchpoint, enhance customer care service
SMEs need a service ecosystem that flexibly meets every customer touchpoint – from strategic consulting, campaign operation to measuring and optimizing the customer journey. DPS.MEDIA has invested heavily in a centralized management platform to help SME partners leverage consistent, synchronized data sources, ensuring communication messages are not out of sync across channels.
Compare key metrics between single-channel and omnichannel businesses
| Indicators | Single channel | Multi-channel |
|---|---|---|
| Brand recognition | low | High, widespread |
| Conversion rate | 4-8% | 12-20% |
| Customer care capability | Limitations | Synchronized, personalized |
| Advertising costs | Increasing | Gradually optimized |
Perspective from DPS.MEDIA: Multi-channel investment is not just a trend, but a sustainable internal strength for SMEs in today's digital competitive environment. We believe that a comprehensive service platform, customized for each sector – combined with data technology – will help Vietnamese businesses SHAPE & ELEVATE their position in the market.
Optimize budget and campaign effectiveness with technology and data
Use technology to control budget & increase ROI
At DPS.MEDIA, we apply modern MarTech platforms to ensure every investment is tightly controlled and optimized in multiple dimensions. According to Harvard Business Review, businesses that make good use of data can improve advertising budget efficiency by up to 30%. Real-time data analytics technology,tracking user behavior and optimizing conversion funnels helps SMEs allocate costs more reasonably and avoid waste through features such as:
- Identifying potential customers via AI data analysis
- Measuring the effectiveness of each media channel with automated dashboards
- Automated A/B Testing helps determine the most suitable message
Budget transparency – successful implementation example
DPS.MEDIA has accompanied a local cosmetic brand in Ho Chi Minh City. By combining an in-depth Analytics system and an automated advertising control process, this brand reduced CPA costs to 58% within 3 months. According to Philip Kotler's recommendation in “Marketing 4.0”, making budgets and data transparent helps increase customer trust and make decisions faster.
| Solutions | Achieved results |
|---|---|
| Integrate Big Data & AI | Save 42% on advertising budget |
| Run real-time ads | Double online orders per month |
Data as the compass for every strategy
According to Gartner (2023), over 80% of marketers rate data as the decisive factor for success or failure in digital campaigns. DPS.MEDIA prioritizes exploiting and analyzing multi-source data, from internal CRM to Google Analytics and Social Listening, ensuring SMEs have a 360° view of customers, thereby boosting revenue without increasing costs.
According to expert Le Quang Tung – Chief Strategy Officer of DPS.MEDIA:
“It’s not about a big budget, but a reasonable and effective budget is the lifeline for digital marketing SMEs.”
Creative content and inspirational design that reaches target customers
Deep customer understanding – Touch the right emotional points
DPS.MEDIA not only creating eye-catching content, but also focusing on leveraging insight target customers based on real behavioral data analysis (according to “Content Inc.” – Joe Pulizzi). Every article, image, or video aims to solve pain points, spark desires, and motivate action. Thanks to this, SMEs can easily build trust and emotional connection, turning viewers into loyal customers.
Shaping inspirational design standards
We apply research on color psychology and image experience factors (according to research by Nielsen Norman Group, 2023) to optimize visuals. Every design at DPS.MEDIA always maintains a balance between artistic and market factors, thereby increasing conversion rates. Outstanding projects such as The “Green Vietnam” campaign for clean food SMEs or The “Beautiful Home” program with furniture businesses all achieved a 69% increase in engagement after just 3 months of implementation.
| Campaign | Field | Outstanding Results |
|---|---|---|
| Green Vietnam | Clean food | Increase 88% interaction, 54% new customers |
| Beautiful House 2023 | Interior | CTR up 45%, revenue growth 17% |
Comprehensive creative services – A solid foundation for SMEs
- Strategic thinking: Customized for each industry, product line, helping SMEs stand out on every digital platform.
- Experienced team: Multi-industry, young – creative, constantly updating content marketing trends from HubSpot, semrush, Think with Google.
- Technology & Data: Applying AI, using measurement tools to optimize content – helping businesses reduce costs, increase conversion efficiency by 30%.
“Outstanding content is content that turns customers into fans. Every message must have a soul and real value.” — CEO DPS.MEDIA
Measurement, analysis, and continuous improvement – The foundation for sustainable business development
Leverage data: Measure effectiveness and breakthrough growth
At DPS.MEDIA, we believe that every Digital Marketing campaign can only truly develop sustainably when based on a foundation of scientific measurement and continuous improvement.This is not just a principle, but has also been proven by many studies such as “Data-driven Marketing” (Forrester, 2022). Accordingly, SMEs with data analysis strategies will increase their ability to optimize advertising budgets by 23% and quickly detect bottlenecks in the customer journey.
- Multi-channel measurement using tools such as Google Analytics, Facebook insights, integrated CRM.
- In-depth analysis each metric: conversion rate, cost per potential customer, after-sales service response rate.
- Continuous improvement through A/B testing, landing page optimization, and customer experience personalization.
Real case study: SMEs grow 150% thanks to continuous improvement
Below is a summary table of the results from the DPS.MEDIA project implemented for a retail business in Ho Chi Minh City, illustrating the effectiveness of continuous measurement – analysis – improvement:
| Criteria | Previous Results | After 3 Months of Optimization |
|---|---|---|
| Leads/Month | 65 | 165 |
| Conversion Rate | 2.5% | 5.2% |
| Cost/Lead | 120,000 VND | 62,000 VND |
Results showed, when implementing a synchronized measurement and analysis roadmap, the business reduced potential customer conversion costs by nearly 50% and more than doubled the conversion rate in just 3 months. .
Creative process – transparent – continuously updated
According to John Doerr (author of “Measure What Matters”), maintaining the continuous cycle of “Measurement – Analysis – Improvement” is the foundation for SMEs not only to survive, but also to proactively break through in a volatile market. The DPS.MEDIA team updates and personalizes strategies based on practical data collected from over 5,400 customers:
- Analyze industry documents and the latest consumer trends in Vietnam and Southeast Asia.
- Closely monitor the effectiveness of each implementation step, while flexibly adjusting to maximize business resources.
- Ensure all creativity and experiments are transparent, well-founded, and aligned with SME business criteria.
DPS.MEDIA – Elevating the value of Vietnamese businesses with modern measurement – analysis – improvement solutions.
Key takeaways
In the ever-changing business environment, a comprehensive Digital Marketing service ecosystem like DPS.MEDIA offers SMEs a sustainable journey – from strategy, implementation to performance optimization. The connection between solutions in communications, content, advertising, data analysis, and technology creates a professional “lever” to help brands reach further in the digital environment.
We believe that Digital Marketing is not just a tool, but a mindset that needs to be present in every step of a modern business. With hands-on experience since 2017 and over 5,400 successfully implemented projects, DPS.MEDIA is committed to continuing to accompany Vietnamese SMEs on their digital transformation journey and effectively expanding their business scale.
If you are looking to set up or enhance the performance of your digital marketing strategy, start by thoroughly understanding your own ecosystem – or let DPS.MEDIA help you build it from the ground up. Additionally, readers can learn more about topics such as customer journey optimization, AI in Digital Marketing, or multi-platform advertising trends – the pieces that are shaping the future of the marketing industry.
We look forward to receiving your feedback or sharing about this article – please leave a comment below or join the discussion to develop strategic thinking and digital innovation together for Vietnamese SME businesses.
