Are you livestreaming on Facebook and want to add copyrighted background music but don't know where to start? Proper use of copyrighted music not only increases engagement but also avoids the risk of Facebook blocking, removing videos, or banning live broadcasts. This is the key factor to maintaining professionalism and attracting target customers in an increasingly competitive digital environment.
According to Facebook statistics, there are over 1.7 billion monthly livestream users, of which about 60% of viewers rate sound quality as the decisive factor in user experience. Therefore, choosing legally copyrighted background music will not only elevate your brand but also keep viewers engaged longer.
At DPS.MEDIA, we have accompanied hundreds of Vietnamese SMEs, helping them implement effective digital marketing solutions through livestreaming.Understanding Facebook's music copyright moderation mechanism is a crucial foundation for you to proactively create content that is both attractive and legally compliant, avoiding reputational and financial losses.
Remember, to successfully add copyrighted background music when livestreaming, the first step is to use music sources with clear licenses or apply Facebook's music support tools such as Sound Collection. This not only saves you time handling violations but also creates a professional audio experience, contributing to more effective communication.
Overview of music copyright in livestreams and common risks
Understanding music copyright in livestreams: Legal and practical aspects
Using non-copyrighted music in livestreams not only affects viewer experience but can also get you into unnecessary legal trouble. According to research from the International Journal of Music Business Research (2022), over 70% of blocked or removed livestream cases are related to music copyright infringement. DPS.MEDIA assesses that, although Facebook has an automatic content identification system (Content ID), it is not always fair and 100% accurate, causing many individuals and SMEs to be “collateral damage”.
Common risks when using non-copyrighted music in livestreams:
- Livestreams being suspended or removed, affecting brand image
- Page locked or access restricted due to platform policy violations
- Delays in marketing campaigns due to the need to handle copyright complaints
- Potential risk of incurring compensation costs or administrative fines
Practical case study: A Vietnamese SME protects its brand by handling music in livestreams
Interestingly, a small business in Hanoi – specializing in cosmetics – faced repeated livestream takedowns for using popular background music from YouTube. Instead of giving up, they partnered with DPS.MEDIA to set up a system using clearly licensed background music from professional music providers. The result: increased live viewing time by 35%, with a significant reduction in violation penalties, while also enhancing professionalism in the eyes of customers.
| Type of risk | Impact | How to fix |
|---|---|---|
| Livestream removed | Media disruption | Use copyrighted music or licensed original music |
| Account restricted | Loss of reputation and decreased engagement | Comply with Facebook's music policy, thoroughly reviewed before each livestream |
| Incurring additional costs | Direct financial impact | Invest in purchasing copyrights or use legal music supply platforms |
Choosing platforms and tools that support music copyright when livestreaming on Facebook
Reputable platforms supporting music copyright
Choosing a platform with music copyright ownership when livestreaming is an essential step that cannot be overlooked. In Vietnam, DPS.MEDIA it is recommended to use several international services that have been legally verified and are highly compatible with Facebook, such as Facebook Sound Collection, Epidemic Sound or Artlist. These platforms offer a music library that is not only diverse in genres but also regularly updated according to modern trends, and can be easily integrated into livestreams without worrying about videos being removed or broadcasts being banned due to copyright infringement.
Not only that, when using these tools, SMEs benefit from a transparent licensing process, minimizing legal risks and ensuring professionalism for livestreams – something DPS.MEDIA always prioritizes in digital marketing strategies for clients.
Tools for managing music copyright in livestreams
To optimize the experience and ensure copyright compliance when livestreaming, in addition to music platforms, copyright management tools also play a key role. DPS.MEDIA suggests using software such as Soundtrack Pro, Facebook Rights Manager, or Mixcloud to monitor and control the level of direct music usage, avoiding unwanted violations.
A practical example from a fashion SME brand in Hanoi that combined Facebook Sound Collection with Rights Manager saw a reduction of over 70% in copyright warnings on livestreams after 3 months of implementation. This proves that, investing properly in a management toolkit not only protects rights but also helps enhance brand image reputation in an increasingly competitive digital environment..
| Platform/Tool | Advantages | Target Audience Detailed |
|---|---|---|
| Facebook Sound Collection | Free music channel, directly integrated with Facebook | Livestream sales, online SME events |
| Epidemic Sound | Professional music library, clear copyright, regularly updated | Large-scale advertising projects, brand livestreams |
| facebook Rights Manager | automatic rights management, accurate violation alerts | Video content management on fanpage |
| Soundtrack Pro | Automated copyright creation, multi-format support | Optimizing multimedia livestream experience |
Guide to registering and using copyrighted background music suitable for livestream content
Choosing reputable sources of copyrighted music for livestreams
Using copyrighted background music not only helps protect content copyright but also enhances viewer experience. According to DPS.MEDIA, choosing the right music source is an important first step to avoid legal violations and sudden livestream shutdowns.
You can utilize platforms that provide licensed music allowed for use in livestreams such as:
- facebook Sound Collection – a free and legal music library directly from Facebook;
- Epidemic Sound, Artlist – paid, professional music licensing services;
- Make direct agreements with artists or record labels to obtain permission for use.
Practical experience from DPS.MEDIA shows that using Facebook Sound Collection helps avoid copyright risks and simplifies the process when livestreaming on Facebook.
Detailed guide to registering and integrating background music
To set up background music with proper licensing that fits your livestream content, you should follow standard steps to ensure safety and increase engagement effectiveness:
- Register an account on a licensed music platform: For example, sign up for Epidemic Sound and choose a service package suitable for your livestream purpose;
- Download or select suitable tracks according to the theme and audience, paying attention to sound levels and mood;
- Use livestream software with integrated audio or adjust audio on OBS, Streamyard to add background music directly;
- Monitor copyright: Upload a test livestream segment, watch for violation warnings and adjust if necessary.
A case study from DPS.MEDIA shows that an SME in the fashion industry, when applying this standard, increased average watch time by 40% thanks to genre-appropriate music and no interruptions from copyright warnings.
Comparison of popular copyrighted music platforms
| Criteria | Facebook Sound Collection | Epidemic Sound | Artlist |
|---|---|---|---|
| Cost | Free | Monthly payment | Annual payment |
| Legal | Allowed on Facebook | Allowed cross-platform | Allowed cross-platform |
| Diverse genres | Average | Very diverse | Highly diverse |
| Ease of use | Easy, built-in on the platform | Requires external software installation | Requires manual music download |
| Suitable for SMEs | Good | Good, reasonable cost | Good, reasonable cost for large enterprises |
Optimizing viewer experience with quality sound and suitable background music choices
Crisp sound enhances engagement during livestreams
High-quality sound is always an important factor in retaining viewers during livestream sessions. According to Nguyen Hoai An, a digital marketing expert at DPS.MEDIA, integrating copyrighted background music not only helps avoid copyright issues on Facebook but also creates an appropriate emotional atmosphere, increasing professionalism for the brand. When viewers perceive meticulousness in every small detail, they are more likely to interact and remember the content.
Choosing background music that matches taste and livestream context
Not every type of music is suitable for all content. To optimize the experience, you should note:
- Nature of the livestream: Background music should reflect a positive, energetic atmosphere for sales sessions or be gentle and relaxing for knowledge-sharing content.
- Appropriate repetition: Choose tracks with reasonable length, not boring when played continuously.
- Sound balance: Background music must be adjusted to a reasonable volume so as not to overpower the speaker's voice.
Small and medium enterprises (SMEs) can refer to quality licensed music services to avoid the risk of violating Facebook regulations and retain customers in the long term. For example, the cosmetics brand GreenGlow increased average watch time by 15% thanks to using suitable background music during sales livestreams.
Quick comparison of popular copyrighted background music sources
| Music Source | Advantages | Disadvantages |
|---|---|---|
| Epidemic Sound | Diverse, easy-to-use library with clear copyright | Monthly subscription cost is a bit high for small SMEs |
| Artlist | Lifetime copyright after purchase, suitable for long livestreams | Requires careful selection to match brand style |
| YouTube Audio Library | Free, suitable for experimentation and beginners | Limited sound quality and uniqueness |
Brand building strategy through professional use of copyrighted background music
The importance of copyrighted background music in brand livestreams
Licensed background music not only enhances viewer experience but also contributes to professional brand positioning. From the perspective of DPS.MEDIA, using legal music minimizes the risk of copyright warnings from Facebook, while increasing consistency in delivering brand messages. According to a recent study by Harvard Business Review, brand sound helps increase customer recognition and recall by up to 25%.
A typical example is a fashion SME brand in Hanoi, which, thanks to investing in a carefully selected licensed background music library for weekly livestreams, recorded a stable viewer increase of 40% over three consecutive months. This proves that music is not just a background but also a strategic factor creating a “unique identity” for the brand in the digital environment.
How to set up copyrighted background music when livestreaming on Facebook
- Choose reputable music sources: Use licensed music platforms such as Epidemic Sound, Artlist, or music provided exclusively by agencies.
- prepare a suitable playlist: Build a music list that matches the message and target customers to create engagement.
- Set up volume and support tools: Use audio mixing software (e.g., OBS Studio) to blend music and voice so that it does not cause auditory discomfort.
- Optimize livestream configuration: Check copyright options on Facebook to ensure you do not violate copyright policies.
| Step | Description | Tools/Software |
|---|---|---|
| 1 | Choose suitable background music with clear copyright. | Epidemic Sound, Artlist |
| 2 | Create a playlist suitable for the livestream topic. | Spotify, Apple Music (Personal Playlist) |
| 3 | Play music through livestream support software. | OBS Studio, Streamlabs |
| 4 | Check and activate usage rights on Facebook. | Facebook Creator Studio |
DPS.MEDIA always emphasizes that Integrating copyrighted background music is not simply a technical step, but also reflects professionalism and serious respect for copyright. This is a factor that helps SMEs build a strong and sustainable brand image on digital platforms. As Jim Signorelli, author of “Building Strong Brands”, once said: “Sound is the most powerful emotional language, let it tell your brand’s story perfectly.”
Analysis and evaluation of interaction effectiveness when using copyrighted background music in livestreams
Positive impact of copyrighted background music on livestream interaction
Use copyrighted background music helps enhance viewer experience, create a professional atmosphere, and increase brand recognition during livestreams. According to research from Journal of Marketing Digital 2023, livestreams with background music appropriate to the content can increase engagement by up to 251% compared to broadcasts without music.
However, not all background music delivers the desired effect. Choosing copyrighted music helps avoid sudden stream interruptions or loss of views due to audio rights violations. This is why DPS.MEDIA recommends SMEs prioritize platforms that provide copyrighted music, both to protect the channel long-term and to increase audience retention and engagement.
Key factors to consider when setting up copyrighted music in livestreams
- Suitable for content topic: background music needs to be harmonious, not overpowering speech or images.
- Duration and sound: Adjust volume flexibly to maintain focus and avoid boredom.
- Clear usage license: Thoroughly check usage rights to avoid copyright infringement risks.
Comparison table of livestream effectiveness with and without copyrighted music
| Criteria | livestream does not use copyrighted music | Livestream uses copyrighted music |
|---|---|---|
| Viewer retention rate | 40% | 60% |
| Comment and like interaction | 15% | 35% |
| Risk of being taken down / copyright infringement | High | low |
| Brand perception from viewers | Normal | Positive, professional |
Typically, a DPS.MEDIA client in the holiday fashion sector recorded a 40% increase in engagement after implementing suitable licensed background music. This not only brought direct sales effectiveness but also helped build a trustworthy, stable brand image in the eyes of target customers.
Practical advice from DPS.MEDIA to maintain copyright compliance and sustainable channel growth
Understand background music copyright to avoid risks when livestreaming
DPS.MEDIA always emphasize the importance of copyright compliance in livestreams, especially when using background music. Broadcasting unlicensed audio can result in channel warnings, limited reach, or even being locked. According to research by the Music Copyright Institute (2023), 72% of copyright infringement cases on live platforms stem from channel owners lacking knowledge about music licensing.
therefore, the first step you need to take is to choose background music with clear copyright or from royalty-free music groups, allowed for commercial use. For example, Facebook Creator Studio integrates a free licensed audio library, making it easy for you to add background music without worrying about violations.
Effective copyrighted background music strategies from DPS.MEDIA
DPS.MEDIA's experience shows that self-produce or purchase music licenses from reputable providers is the optimal way to protect your channel. In a recent case study with an SME client specializing in livestream sales, we recommended using paid music platforms like Epidemic Sound or Artlist to have a diverse music collection and clear licensing.
- Carefully check the license terms regarding scope and usage format.
- Use software that supports background music insertion with API integration to Facebook to automate the process.
- Always stay updated with Facebook's latest policies on background music playback.
This helps the channel maintain stable operations, increase viewer and advertiser trust, and promote sustainable channel growth.
Summary table of reputable copyrighted music platforms for livestreaming
| Provider | Advantages | Price | Suitable for |
|---|---|---|---|
| Epidemic Sound | Diverse music library, updated weekly | About 15 USD/month | Commercial livestream, content creators |
| Artlist | Perpetual license, unlimited downloads | About 16 USD/month | Video marketing and livestream |
| Facebook Sound Collection | Free, directly integrated in Creator Studio | Free | Facebook livestream users |
| AudioJungle | Purchase individual tracks, wide variety of genres | Starting from 1 USD/track | Users needing flexible budgets |
Sincere feedback
Setting up licensed background music when livestreaming on Facebook not only helps you comply with legal regulations, but also enhances content quality, creating a more professional and engaging experience for viewers. With the support of reputable music platforms and copyright management tools, you can both be creative and feel secure when building your personal or business brand through each live broadcast.
At DPS.MEDIA, we recognize that investing in copyrighted content is not only an obligation, but also a smart strategy to help SMEs in Vietnam build long-term credibility on digital platforms. Suitable background music also helps shape brand personality and increases recognition in the minds of customers.
Don't hesitate to start applying today! Try combining the tools we've shared and choose copyrighted music that fits your livestream message.
If you are interested in topics such as building a business image on digital platforms, developing effective livestream content, or comprehensive marketing strategies, DPS.MEDIA invites you to explore more of our in-depth articles.
Are you having trouble choosing or integrating copyrighted music? Leave your comments below or join us in the discussion section—because every perspective can open up a new creative direction.
