Executive Summary

Vietnam Furniture Market Report 2026 records a strong shift from “Buy for Life” mindset to “Buy for Experience”. With urbanization rate reaching 45%, millions of small apartments (45-60m2) emerge each year, driving huge demand for smart furniture (Smart-Furniture) and space-optimizing solutions.

Market value 1.4 billion USD is witnessing the rise of Minimalism and Vietnamese voice-controlled Smart Home ecosystem.

Part 1: Market Context & PESTLE Analysis

1.1. Social – “Compact Living” Lifestyle”

Vietnamese youth in 2026 no longer obsess over bulky Dong Ky wooden furniture carved with dragons and phoenixes. They choose modular sofas that can be separated, beds with integrated drawers, and foldable dining tables. Simple reason: Small homes need smart items (Small-spaces-need-smart-solutions).

1.2. Technology – IoT Everywhere

Internet of Things (IoT) has permeated every corner of the home. Automatic curtains open with the alarm, smart lights change color with music, and refrigerators auto-order when milk runs out. Technology is not just convenience, it is the new standard of living (Standard-of-Living).

1.3. Economic – Real Estate “Frozen”, Furniture “Rising”

When housing prices are too high, young people opt for long-term rentals (Long-term-Rental) and invest in loose furniture (Loose-Furniture) for easy mobility. This fuels the explosion of flat-pack furniture market.

Part 2: Omnichannel Shopping Trends

2.1. Online to “Browse”, Offline to “Touch”

Customers rarely buy a 20 million VND sofa just from a Shopee photo. They browse designs on Pinterest, check reviews on TikTok, but visit showrooms to try sitting.
However, for small home decor items (Home-Decor) like scented candles, wall art, rugs… 80% of purchase decisions happen online.

Figure 1: Offline channels still hold 65% market share thanks to touch & feel experience, but Online is growing rapidly in the Decor niche.

2.2. AR Technology (Augmented Reality)

Apps allowing “try-on” furniture in rooms (like Vietnamese IKEA Place) reduce return rates below 5%.

Part 3: Smart Home Ecosystem – Home is to Serve

3.1. “One-Touch” Ecosystem”

Smart homes in 2026 are not buying disparate items to assemble. It is a unified ecosystem (Unified-Ecosystem). Phones act as the “central hub” (Central-Hub).
Example: When approaching home, GPS activates AC 15 minutes early, living room lights turn warm yellow, and robot vacuum returns to charging dock.

3.2. Psychological Barriers Removed

Previously, Vietnamese feared Smart Homes for being “hard to use” and “fear of breakdown”. Now, with Vietnamese interface and 24/7 on-site warranty, those barriers are gone.

Figure 2: Model of IoT connectivity in a typical smart apartment in 2026.

Part 4: Green Wave (Green Shift)

4.1. “Bamboo and Rattan Weaving” Replaces Plastic

Sustainable furniture (Sustainable-Furniture) is becoming the symbol of new luxury (New-Luxury). Bamboo, rattan, water hyacinth – Vietnam's traditional materials – are being redesigned in modern language for global export and serving domestic elites.

4.2. No Formaldehyde

Consumers are extremely concerned about indoor air quality (Indoor Air Quality). Industrial wood types with low Formaldehyde emissions (E0, Super E0) are mandatory requirements.

Figure 3: Demand for natural materials (Bamboo/Rattan) surges, while synthetic plastics plummet.

Part 5: 2030 Forecast

5.1. 3D Printed Furniture (3D-Printed-Furniture)

Want a chair with a bizarre shape? A large-format 3D printer will create it in 4 hours right at the store, using recycled plastic material from water bottles.

5.2. Subscription Model (Furniture Rental)

Instead of spending 100 million on furniture, young couples will choose the “Full Package Rental” at 2 million/month. After 2 years bored with Scandinavian style, they switch to Industrial style without the cost of discarding old items.

Conclusion

Vietnam's furniture industry in 2026 is at the intersection of Technology and Tradition. Winning businesses are those that use technology to solve small space problems while using traditional materials to tell a sustainability story.

(Furniture Trends Report – DPS Media Research Team Jan 2026)

References

1. Vietnam Real Estate Association (VNREA). (2025). Apartment Trends in HCMC & Hanoi.
2. Grand View Research. (2026). Vietnam Smart Home Market Size & Share.
3. HAWA (Ho Chi Minh City Handicrafts and Wood Processing Association). (Jan 2026). Export & Domestic Furniture Report.
4. NielsenIQ. (2025). Consumer Lifestyle Shift: From Owning to Renting.
5. Pinterest Trends Vietnam. (2026). Top Interior Design Searches.