Have you always felt since childhood that your father is a strict, difficult, and less approachable person than your mother? You always want to open up and express your feelings to your father but feel shy and don't dare to speak? That is why Father's Day was created to honor fathers and bring fathers and children closer together. For businesses, this is an opportunity to launch creative marketing campaigns featuring the image of fathers that capture viewers' emotions. Let's DPS refer to marketing programs along with meaningful gift ideas and wishes for Father's Day 2023!
Father's Day – A celebration honoring wonderful dads
What is Father's Day?
Father's Day, also known as Father’s Day, is a day for everyone to honor the great contributions and noble sacrifices of fathers for their children and families. This is an opportunity for children to show gratitude and filial piety to their beloved fathers.
In recent years, Father's Day has gradually become more popular and familiar to Vietnamese people. On this day, children give meaningful gifts or send good wishes to their fathers.
When is Father's Day 2023?
Like Mother's Day, Father's Day does not have a fixed date but is conventionally celebrated on the third Sunday of June every year. Thus, Father's Day 2023 will take place on Sunday, June 18, 2023.
Father's Day 2023 is a golden opportunity for businesses to launch campaigns to boost sales and increase brand awareness brand. Therefore, plan your social media marketing Father's Day programs thoroughly before this holiday begins.
Touching marketing campaigns for Father's Day
Father's Day marketing campaign “Express the tough love” – Health OK
In the family, the father is often associated with a busy and strict image, leading to fewer opportunities for father and child to confide in and express their feelings to each other. Especially as children grow up, the generation gap makes this relationship even more distant. However, there is an undeniable truth: no matter how old the children get, the love that parents have for their children will never change.
[embedyt] https://www.youtube.com/watch?v=kKYtFYSF9Zg[/embedyt]
Understanding this, Health OK has released the film “Express the tough love”. The film offers a different perspective on fathers; those who often get angry when their children make mistakes and never say words of love to their children. It's not because the father doesn't love his child, but simply because he doesn't know how to express his feelings. This has led to misunderstandings between father and child.
The message that Health Care wants to convey in this video is: “Don’t hesitate to express your gratitude and love to your father. Pick up the phone, call your dad and say: “I love you” right now!”
“Father and Daughter” campaign by Samsung
On the occasion of Father’s Day 2019, Samsung launched an impressive marketing campaign called “Father and Daughter”. This commercial cleverly depicts a father watching football with his child from when the child was young until becoming a real football player.
[embedyt] https://www.youtube.com/watch?v=7M8-Ohzy0eI[/embedyt]
Throughout that journey, there were times when father and child didn’t understand each other and had disagreements. However, the father always watched over his child, silently observing and supporting them.
The video successfully touched viewers“ hearts by portraying the image of father and child celebrating together from beginning to end. Through this, Samsung wants to send the message: “A father is not only an ”adult” who teaches his child valuable lessons in life, but also a companion on the journey to conquer their dreams.”
“Go Ask Dad” Father's Day marketing campaign by Gillette
For a long time, fathers teaching their sons how to shave or tie a tie has been considered natural. This is a typical way to effectively connect father and son. However, in recent years, young people often seek guidance on the Internet instead of asking their dads directly.
[embedyt] https://www.youtube.com/watch?v=TarnMBRrzyM[/embedyt]
In the video “Go Ask Dad”, the son character receives a series of different challenges. Then, they have to complete the challenges with guidance from the Internet. However, this is not as easy as they thought. In the end, the fathers enter an empty room and guide their sons to complete the challenges.
Through this campaign, Gillette successfully reminded young men that whenever they face difficulties, they should turn to their fathers. The one who is always ready to give you advice and help you overcome obstacles in life.
“What drives you” – Marketing campaign honoring Father's Day
In the 'What drives you' advertising campaign honoring Father's Day 2017, BMW told the story of a father who was once a professional race car driver. However, later on, he unfortunately became disabled and unable to walk, forcing him to give up his passion.
[embedyt] https://www.youtube.com/watch?v=VK3nxFUyFTo[/embedyt]
After getting his driver's license, the son decided to give his father a gift. He put his father in the passenger seat and personally took the wheel to bring his dad back to the racetrack.
With the message 'let your children continue your dreams,' BMW's 2017 Father's Day marketing campaign became one of the warmest, most powerful, and unique advertisements of all time.
Suggestions for gift ideas and wishes for Father's Day 2023
Some gift ideas for Father's Day
Father's Day is an occasion for children to express their love and gratitude to their dads. If you don't know what to give yet, check out these meaningful and unique Father's Day gift ideas:
- Wristwatch
- Footwear
- Functional foods
- Tie
- Clothing
- Functional foods
Give meaningful wishes on Father's Day
Here are some meaningful wishes for Father's Day:
- Father's Day has arrived, I wish you always good health, happiness, and to always be with our family. Thank you for always being our strongest support.
- Happy Father's Day 2023, sending the best wishes to the most special and handsome man in my life. Dad, you always hold an important place in my heart. I love you very much.
- Today is your special day, Dad. I'm not good at expressing my feelings, so I just want to send you my congratulations and sincere thanks. I am very happy and proud to be your child.
Summary
Hopefully these marketing programs can inspire you to create truly successful Father's Day 2023 media campaigns.
If you don't know how to build a marketing program for Father's Day, contact DPS. We specialize in providing top-notch media solutions for businesses. DPS confidently brings the most explosive marketing campaigns to your business.
