In today's competitive fashion industry, collaborating with reputable KOLs is essential for businesses to achieve success. Both female and male KOLs possess significant influence, helping brands reach and inspire a large audience. Additionally, KOCs play an important role in building trust and authenticity for advertising campaigns. Together with DPS.MEDIA, explore the list of leading and most prominent fashion KOLs/KOCs in Vietnam.
The Importance of KOL/KOC in the Fashion Industry
Enhancing Brand Vision
Fashion KOLs and KOCs play a crucial role in expanding brand recognition. With strong influence, they help products and brand messages quickly reach a vast number of consumers. Thanks to the close connection between KOLs/KOCs and their followers, brands have the opportunity to effectively convey their core image and values.
Building Consumer Trust
KOLs and KOCs are not just advertising channels but bridges that help brands build trust with customers. When KOCs share real experiences or KOLs provide expert opinions, consumers gain more reasons to trust product quality. This is especially meaningful in the fashion industry, where community evaluations strongly impact purchasing decisions.
Creating Market Differentiation
With a creative approach, KOL fashion KOCs bring unique ideas that help brands create distinctive impressions. They not only make brands more prominent in customers' eyes but also shape differentiation from competitors. In the highly competitive fashion industry, the creativity and connectivity of KOLs/KOCs are the keys to attracting and retaining customers sustainably.
Top 10 Famous Fashion KOL/KOC in Vietnam
Chau Bui
Chau Bui (full name Bui Thai Bao Chau, born November 13, 1997) is one of Vietnam's top fashionistas known for her distinctive style and constant innovation. With a "huge" follower base on social platforms like Facebook, TikTok, and Instagram, she made a strong impression at Seoul Fashion Week. Renowned magazines such as Vogue, Elle, and Harper’s Bazaar have praised her. Currently, Chau Bui represents high-end fashion brands like Dior and Louis Vuitton.
Quynh Anh Shyn
Quynh Anh Shyn (real name: Phi Quynh Anh, born December 2, 1996) is an internationally recognized fashion influencer and KOL. She made a strong mark at Paris Fashion Week Fall/Winter 2024 by achieving the highest media value among participating influencers worldwide. With a large follower base, Quynh Anh Shyn has become a representative face for many famous brands, firmly establishing her position on the global fashion map.
Minh Tu
Minh Tu (full name: Nguyen Minh Tu, born November 14, 1991) is a prominent supermodel and fashion KOL in Vietnam. She was the runner-up on Asia’s Next Top Model and ranked in the top 10 of the Miss Supernational pageant. Minh Tu frequently appears on international runways and represents many major brands. Besides her fashion career, she has ventured into acting and recently married her longtime boyfriend, Christopher Schnieders.
Wyn Anh
Wyn Anh (full name: Do Quynh Anh, born May 17, 2005) is a Gen Z KOL known for her beautiful appearance and diverse fashion styles. Since starting in 2021, she quickly attracted millions of followers on TikTok. Wyn Anh often collaborates on fashion product promotions and is notable for her adorable romantic relationship with TikToker Nguyen Thanh, increasing her appeal among young audiences.
Le Hong Oanh
Le Hong Oanh (nickname: oanhdaqueen, born August 17, 1997) is a famous influencer known for her retro fashion style inspired by the 80s and 90s. With over 1.5 million TikTok followers, she not only made a mark as a KOL but also successfully built a personal fashion brand, offering unique products for young people who love to stand out.
Co Em Trendy
Co Em Trendy (real name: Nguyen Dang Khanh Linh, born 1995) is a well-known fashionista nicknamed "Hanoi Lookbook Queen." After making an impression on The Face 2017, she is now one of the top fashion KOLs. Khanh Linh frequently appears at major fashion events such as Louis Vuitton Paris Fashion Week, showcasing her refined aesthetic and highly personal style.
Le Vi
Le Vi (real name: Le Hoang Bich Tuong Vi) is a prominent fashion influencer known for her youthful and unique style. With over 600,000 TikTok followers, she launched the Shape Wear brand, helping women gain more confidence. Le Vi quickly affirmed her position in the fashion community and became a sought-after KOL by many brands.
Mai Ngo
Mai Ngo (full name: Ngo Thi Quynh Mai, born August 1, 1995) is an experienced model and KOL in the fashion industry. She was the runner-up on The Face Vietnam and has participated in many prestigious contests. Mai Ngo is known for her diverse style and recently attracted attention with creative style transformation videos on TikTok.
Huyen Nguyen – Hmeuu
Huyen Nguyen (full name: Nguyen Thanh Huyen, born on 05/06/1995) is a fashion KOL with the ability to flexibly transform her style. From an airline attendant, she shifted to becoming a fashion KOL and made a strong impression on the online community. Huyen Nguyen often shares her happy family life with her husband, attracting great attention on social media platforms.
Tikka Hoang Hien
Tikka Hoang Hien (real name: Hoang Hai Hien, born in 1996) is a prominent KOL in the fashion field thanks to her diverse and creative aesthetic sense. She often shares unique outfits along with fashion product reviews on TikTok and Instagram. Besides being a KOL, Tikka has also succeeded in business with her own clothing store and nail salon, affirming her outstanding capabilities.
Conclusion
KOLs and KOCs in the fashion field in Vietnam not only play the role of communicators but also symbolize creativity and style, contributing to shaping trends for the youth. With the ability to create influence through personal style and uniqueness, they bring important value to brands. Businesses that know how to collaborate with suitable KOLs/KOCs will have opportunities to elevate their brand image, create differentiation, and attract customer attention.
DPS.MEDIA proud to be a reputable unit specializing in providing services to book KOLs/KOC in the fashion field. With a large partner network and an experienced team, we are committed to delivering optimal effectiveness for communication campaigns. Accompanying DPS.MEDIA, your brand will stand out more and easily conquer target customers.
