Are you looking to boost sales on Shopee but don't know where to start? A professional ad service will be a powerful companion. However, before deciding, take some time to explore the new changes in the Shopee ads interface. Understanding these updates will help you better evaluate the services you are considering and be more proactive in managing your ad campaigns.
Should you run Shopee ads or not?
Shopee ads play an important role in promoting buying and selling activities on this platform, bringing benefits to both sides.
For sellers
Shopee advertising is the golden key that helps sellers unlock new business opportunities. With this tool, your products will shine brightly among millions of others, attracting the attention of millions of potential customers. Not only does it increase your reach, Shopee advertising also provides detailed data to help you better understand customer shopping behavior, enabling you to devise smart and effective business strategies. As a result, your store's sales and profits will be significantly improved.
For buyers
Your shopping experience will become more exciting and convenient than ever with Shopee advertising. Instead of spending a lot of time searching, you can easily discover products that suit your needs and preferences right on the app interface. Product information is presented clearly and attractively, helping you make quick and accurate purchasing decisions. Shopee advertising is not just a product promotion tool, but also a reliable companion that helps you find your favorite items.
Shopee ads interface update
New product ad page structure
Shopee's latest update has brought a clearer division to the product advertising structure. Specifically, Product Search Ads and Shop Search Ads are now displayed in separate positions, making it easier for sellers to reach the right target customers. Thanks to this separation, ads become more effective, increasing conversion rates and bringing higher revenue to stores.
Manage ads more effectively
With these new upgrades, Shopee has equipped sellers with powerful tools to optimize advertising campaign effectiveness. The improvements in buyer targeting and ROAS objectives help sellers accurately target each potential customer group and ensure every advertising dollar brings maximum profit.
Simplify ad budget setup
Shopee pays special attention to simplifying the budget setup process to help sellers control costs more effectively. Instead of having to set up many complex budget types as before, Shopee now only offers two main options: Daily Budget and Unlimited Budget. This change provides flexibility for sellers in managing advertising costs, allowing them to confidently run campaigns without worrying about overspending or budget shortages.
Display ROAS metrics directly on the dashboard
Shopee has launched a new improvement that allows advertisers to easily monitor and evaluate campaign performance through the ROAS metric displayed right on the dashboard. ROAS is an important measure reflecting the success of each advertising campaign, helping sellers make necessary adjustments to increase effectiveness. With ROAS displayed directly, sellers can closely monitor performance without delving into complex reports, allowing them to quickly adjust budgets or strategies as needed.
Permanently remove ads with the Delete feature
Shopee has added a new feature that allows permanent deletion of ads directly from the dashboard, giving sellers more control in organizing and arranging their campaigns. This feature quickly removes ads that are no longer relevant or necessary, making the dashboard tidier. As a result, sellers no longer have to worry about managing a long list of old ads, improving management experience and saving significant time when running advertising campaigns.
Set up all Ads on a single page
To optimize time and user experience, Shopee has integrated all ad settings into a single page. Previously, creating Search and Discovery ad campaigns required sellers to switch between multiple pages.
However, with the new update, all types of ads can now be set up simultaneously on a single interface. This not only makes it easier for sellers to manage and adjust campaigns but also shortens operation time, providing a smoother experience and allowing them to focus on other important aspects of their advertising strategy.
What benefits does the Shopee ads interface upgrade bring?
Visually enhanced intuitive experience
Thanks to the new update, your ad campaigns will become more attractive and stand out than ever. Product images are displayed sharply and appealingly, easily catching users' eyes at first glance. This not only enhances brand recognition but also leaves a deep impression in customers' minds, thereby increasing effective conversion opportunities.
Set clear ROI goals to optimize performance
The new upgrade brings a clear ROI (Return on Investment) goal-setting feature, making it easy for you to set detailed measurement metrics and monitor the effectiveness of each advertising campaign. This allows you to optimize your budget, minimize waste, and quickly achieve business goals, ensuring your campaigns run efficiently and sustainably.
Optimize target audience to increase conversion efficiency
With more precise targeting, you can easily reach potential customer groups with high conversion rates. The system analyzes the shopping behavior and preferences of each group, then suggests the most suitable ads. This not only increases conversion rates but also optimizes advertising costs, delivering higher effectiveness for each campaign.
Quick and simple ad setup
The process of creating and managing advertising campaigns has never been easier. With an intuitive and user-friendly interface, you can easily set parameters, choose images, and build ad content. Even if you are not a marketing expert, you can still create effective ads.
Attract customers to your shop and products
With improvements in display and precise targeting capabilities, Shopee advertising will help you attract more traffic to your store and products. This not only contributes to increased sales but also enhances brand recognition on the platform. Shopee.
Conclusion
Shopee continuously improves its advertising system to bring optimal effectiveness to sellers. From clear ad categorization, simplified budget setup, to direct performance metric display on the interface, all are aimed at helping sellers manage campaigns more conveniently and effectively. These improvements not only save time but also optimize costs, while enhancing the ability to attract and convert customers.
DPS.MEDIA – Effective Shopee advertising solution with optimal cost
If you are looking for a reputable partner to optimize your Shopee advertising campaigns, DPS.MEDIA is the ideal choice. We are committed to providing effective advertising solutions at the most economical cost, helping you achieve your business goals while optimizing your budget.
The DPS.MEDIA team of experts will accompany you throughout the process, we provide E-commerce service comprehensive services from building your store, uploading products, design a store eye-catching, increasing purchases to implementing attractive promotional programs. We always focus on budget management and monitoring advertising performance to ensure maximum revenue for your store. Contact DPS.MEDIA now to boost your Shopee sales comprehensively!
