For SMEs to optimize digital marketing effectiveness, the core factor is services that are both fast and ensure conversion effectiveness as committed. DPS.MEDIA clearly understands this problem and we commit to top-quality services, ensuring every cooperation brings practical, clear benefits to customers.
98%, a DPS.MEDIA project, achieved KPIs as expected or exceeded in the past 2 years – this is proof of the effectiveness commitment we have implemented with hundreds of Vietnamese businesses. Not just simply deploying campaigns, we advise a “tailored” strategy, choosing the right channels, the right goals, while regularly updating optimal solutions, helping SMEs break through competition among countless big and small rivals.
The biggest difference of DPS.MEDIA is transparency in the working process and data reporting. Customers are always provided with clear information, continuously updated indicators that make it easy to evaluate progress and campaign quality. This is the foundation for businesses to control costs and accurately measure marketing effectiveness at each development stage.
We commit to comprehensive support from research and implementation stages to optimization and post-project care – aiming for long-term companionship, creating sustainable growth value for each partner. Each business has its own unique roadmap and solution, absolutely no one-size-fits-all approach. Only when customers grow, DPS.MEDIA truly succeeds.
With DPS.MEDIA, Quality commitment is not a promise, but a guarantee through actions and actual results on each project. You have every reason to trust – because we do not allow ourselves to disappoint your expectations.
Accompanying businesses with personalized consulting roadmaps for each industry
Designing a unique value growth roadmap tailored to each field
At DPS.MEDIA, each business is a unique story, requiring a Digital Marketing strategy that is “tailored” to fit the competitive industry environment. Research from Journal of Interactive Marketing points out that personalized solutions help increase conversion rates from 15-30% compared to traditional consulting. Accordingly, our consulting roadmap always starts with deeply “listening” – from grasping business goals, internal cultural factors to the specific customer behaviors of each industry.
A practical example: in the advertising campaign for a Vietnamese cosmetics store chain, DPS.MEDIA not only implements multi-channel advertising solutions but also develops a unique digital brand identity for each customer group – helping increase the website repurchase rate up to 38% through real consumer behavior analysis.
Commitment to service quality based on data & specialization
- Data is central: The DPS.MEDIA team uses internationally standard data analysis tools (GA4, Power BI) to personalize marketing strategies, ensuring every decision is based on the latest data updates from each industry.
- Industry expert team: We continuously update knowledge from professional books (Marketing 5.0 – Kotler, Chasm Crossing…) to deeply understand the operational context and provide suitable consulting for each SME sector.
- Transparent measurement commitment: DPS.MEDIA provides regular, transparent, and optimized reports according to actual KPI indicators, helping businesses control marketing investment efficiency anytime.
| Application areas | Personalization roadmap | Commitment results |
|---|---|---|
| Retail | Insight analysis and local SEO optimization | Increase offline-to-online traffic by 30% |
| Education | Design of trial learning video content | Register for demo with 3x increase after 3 months |
| Aesthetics – Spa | Personalized CRM customer journey | Service booking closure increased by 40% |
Strategic partner – solving typical pain points of Vietnamese SMEs
Limited resources are always a development barrier for most SMEs. DPS.MEDIA becomes an “outsourced Marketing department,” helping businesses feel secure about personalization and measuring effectiveness on every marketing dollar. This partnership is not just a service – but a commitment to sustainable development based on practical research of the current Vietnamese market.
Commitment to transparency in the process and effectiveness of digital marketing campaigns
Transparency throughout: From planning to reporting
DPS.MEDIA Applying the principle “transparent data, clear reporting” throughout the entire digital marketing campaign implementation journey. Instead of only sending end-of-period reports, we set up online dashboards so SME customers can update in real time:
- Budget table – Monitor detailed costs for each advertising item
- Performance reporting – Measure CTR, CPA, ROAS indicators by day/week
- Brand identity system – Store creative templates and content across multiple channels
Empowering small and medium enterprises with control
“No gap between commitment and execution” is DPS.MEDIA’s pursuing philosophy. In 2023, an e-commerce business in the health care sector – HealthyWay.vn – used to worry about not controlling the value of earned media. After using DPS.MEDIA transparency dashboard, HealthyWay increased the conversion rate by 18%, while saving 16% budget in just 2 quarters, according to internal data analysis and resource allocation algorithms from Harvard Business Review (2022).
Transparent comparison between units
| Criteria | DPS.MEDIA | Traditional unit |
|---|---|---|
| Real-time data update | Yes | No |
| Performance indicator reports by channel | Specific & periodic | General |
| Customers participating in campaign adjustments | Proactive | Manual |
Academic documents such as “Marketing Metrics: The Definitive Guide” (Farris et al, Pearson, 2020) all emphasize: transparency is a prerequisite to optimize ROI. Therefore, DPS.MEDIA commits to helping SMEs proactively control and optimize every budget dollar with a direct, clear, and continuously updated management system.
Focusing on absolute security of data and customer information
Protecting customer data is protecting brand reputation
We believe customer data is not only a business resource but also the “core of trust” between you and your partners and customers. Research from Harvard Business Review (2023) shows that 87TP3T of companies prioritizing information security will increase customer retention rates by up to 4%.
- Apply advanced standardized security technologies such as SSL/TLS, two-factor authentication, multi-level access control from internal to customers.
- Commitment to absolutely comply with data collection and processing Cybersecurity Law, GDPR, and Google's recommendations on personal data protection.
- All DPS.MEDIA employees undergo regular training sessions on security risk identification and strictly follow the “Zero Trust” principle according to the NIST framework.
Case study: “Once careless, a thousand times regret”
In March 2023, an SME partner in retail faced data leakage risks due to loose management using widely shared internal Google Sheets. DPS.MEDIA deployed a centralized management solution with a dedicated server, data encryption at source, and login control with real-time security alerts. After 4 months, the company recorded a complete elimination of information leakage complaints and a 19TP3T increase in customer trust (internal survey 2023).
| Factors | Always Ensure | Customer Benefits |
|---|---|---|
| Multi-layer security | ✔️ | Prevent unauthorized access |
| Regular training | ✔️ | Reduce operational errors risk |
| Access control | ✔️ | Protect sensitive data |
For DPS.MEDIA, Data security is no longer “an option” but a sustainable development foundation helping SMEs confidently grow, expand, and build their brand with daily verified trust.
Ensuring quick response and timely technical support
Fast processing time – Outstanding customer experience
According to Forrester research (2023), 82TP3T of SMEs consider service response time a key factor in retaining customers. DPS.MEDIA commits to establishing customer request reception and response processes within 15–30 minutes, even outside business hours. Our customer success model is based on modern platforms and internal control processes like HubSpot or Salesforce, helping synchronize information and minimize waiting time.
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Team technical experts available online 24/7 organized by industry.
- Ticket system automatically prioritizes critical issues (e.g., website failures, interrupted ads).
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Progress reports transparency per minute, updates via email/SMS/specialized management software for businesses.
Real illustration – Instant customer care case study
When a client in the F&B sector faced a CRM system incident right during the Black Friday campaign, DPS.MEDIA immediately activated the “Fast Response” process, mobilizing the most experienced technical team to handle the issue remotely. Result: the system was back up and running after just 40 minutes, helping the client maintain sales and avoid disruption to the end-customer experience.
| Request type | Response time (commitment) |
Priority support channel |
|---|---|---|
| Advertising incident | 15 minutes | Email, hotline, Zalo |
| Website technical support | 30 minutes | Mail, ticket system |
| Service upgrade consultation | 60 minutes | Mail, live chat |
Expert opinion & DPS.MEDIA commitment
Dr. Nguyen Phuong Chi (University of Economics Ho Chi Minh City) commented: “Fast response capability is a sustainable competitive advantage for digital agencies.” DPS.MEDIA understands this well, continuously updating technology and training the team to deliver on our published commitments. We believe that, every minute of timely support brings millions of VND in value to SMEs in Vietnam.
Proposing flexible solutions, optimizing costs for SMEs
Demand-based solutions – flexible adjustments for all business scales
We have found that one of the biggest barriers for SMEs in accessing digital marketing is initial investment costs and long-term maintenance pressure. DPS.MEDIA applies the modular-service model proposed in many studies (see Harvard Business Review, 2022), allowing customers to select services such as:
- Optimize advertising budget according to development stages
- Select the most effective media channels based on budget
- Flexible monthly payments, no long-term commitment
For example, a young fashion industry client newly launched in Ho Chi Minh City with a budget of only 8 million VND/month, DPS.MEDIA adjusted the Digital solution to focus 90% on Facebook ads—the most suitable channel in the initial stage, helping increase revenue by 138% after 2 quarters (Case Study: Lona boutique, 2023).
Commitment to cost transparency – optimizing every budget dollar
Transparency is the top priority. We always detail all service costs for SMEs in monthly reports. Below is an illustration of common items along with how DPS.MEDIA personalizes for each business:
| Category | Flexible options | Cost optimization |
|---|---|---|
| Google Ads | By package/custom budget | Optimize budget allocation based on behavioral data |
| Email Marketing | Can be turned on/off each month | Only pay for actual usage |
| Content Marketing | Option to choose number of posts per month | Unlimited free edits |
From experience collaborating with over 5,400 SMEs nationwide, DPS.MEDIA believes that flexible solutions are always the key. As Prof. Kotler stated: “Small businesses need lean thinking, prioritizing experimentation and rapid shifts in every marketing cost source” (Marketing 5.0, 2021). This strategy is also at the core of all our commitments to supporting SMEs.
Jointly building sustainable value through knowledge transfer and training
Internal training and proactive knowledge transfer
According to research from Harvard Business Review (2023), 72% of sustainably growing businesses rely on continuous learning within the organization. DPS.MEDIA focuses on knowledge transfer to clients through practical workshops, guidance on using multi-channel data, as well as clearly explaining digital marketing strategies at each level. We not only support campaign implementation but also build long-term capabilities for clients' teams with visual materials, accompanied by real-life examples from successful case studies such as the digital transformation project for a textile business in Go Vap District.
- Mentoring 1:1: Detailed implementation support, with personalized feedback.
- Periodic reports: Deliver new knowledge and timely market trend updates.
- Internal training course: Provide conversion optimization processes across multiple platforms.
Commitment to value spreading – Proven by practical companionship
We believe that sustainability is not just an outcome, but also a journey of co-development with our clients. Beyond training, DPS.MEDIA is committed to continuous support, knowledge updates, and proactively sharing insights from Facebook, Google, Zalo, TikTok to emerging platforms… A typical example is a retail SME in Q1 that achieved 120% traffic growth after 5 months of collaboration, thanks to a data-driven practical sharing program and the application of integrated multi-channel methods.
| Service | Knowledge transfer | Results achieved |
|---|---|---|
| Multi-platform advertising | Budget optimization training | Increase ROI by 50% after 6 weeks |
| Content strategy consulting | Industry best-practice sharing | Brand awareness doubled |
| Digital transformation of sales processes | Support for implementing new technologies | Reduce operating costs by 70% |
Building a learning culture for Vietnamese SMEs
DPS.MEDIA advocates fostering a culture of creativity and knowledge updating, emphasizing the philosophy of “true value from within” (according to Peter F. Drucker). Our team of experts constantly seeks and synthesizes the latest trends from international markets, combining localized solution experience so that each Vietnamese SME can develop sustainably, independently, and adapt to the volatility of the modern market.
Negative balance still remains
At any stage of development, every SME deserves to receive optimal value from their partners. At DPS.MEDIA, we understand that customer trust is the result of a strong commitment to service quality – from strategy, execution, to performance measurement. Customer-centric principles, transparency, high efficiency, and continuous improvement are the guiding principles in all our projects.
We believe that when businesses apply clear service standards closely linked to business goals, Digital Marketing strategies become not just tools, but “levers” for sustainable growth. You can start by reviewing service provider evaluation criteria or setting communication KPIs based on actual metrics — something DPS.MEDIA always accompanies in every campaign.
If you want to learn more about building a digital brand, setting up an integrated CRM system with marketing automation, or Digital trends for SMEs in the coming year, these perspectives will be regularly updated on the DPS.MEDIA blog platform. That is where we can analyze, experiment, and develop strategic thinking in a practical and methodical way.
Share your thoughts on how to evaluate and choose the ideal Digital Marketing partner, or ask any questions you are interested in in the comments section below. DPS.MEDIA looks forward to hearing from you and discussing together to bring the best solution for your business.
