Benefits of using WhatsApp for business
WhatsApp is not just a regular messaging app, but can also be used for business activities. Below are some benefits of using WhatsApp for business:
– Giao tiếp nhanh chóng và tiện lợi: WhatsApp cho phép doanh nghiệp liên lạc với khách hàng một cách nhanh chóng và thuận tiện thông qua tin nhắn văn bản, âm thanh và video.
– Tăng tương tác và gắn kết với khách hàng: Với WhatsApp, doanh nghiệp có thể tạo kênh giao tiếp trực tiếp với khách hàng, tạo sự gần gũi và tạo niềm tin.
– Xây dựng hồ sơ khách hàng: WhatsApp cho phép doanh nghiệp lưu trữ thông tin khách hàng, bao gồm số điện thoại, địa chỉ và lịch sử trò chuyện, giúp tăng cường quản lý khách hàng.
– Tiết kiệm chi phí: So với việc sử dụng các kênh truyền thông truyền thống khác như điện thoại di động hoặc email, việc sử dụng WhatsApp cho doanh nghiệp có thể giảm chi phí liên lạc.
7 WhatsApp Business account features to use
1. Quick replies
This feature allows businesses to create pre-prepared template replies to quickly respond to common customer questions.
2. Automatic away messages
This feature allows businesses to set automatic away messages to notify customers when staff are unavailable or outside working hours.
3. Customer labels and messages
This feature helps businesses categorize customers based on labels and message groups, creating convenience in managing customer information.
4. Catalog and collections
This feature allows businesses to create product catalogs and collections to display to customers through the WhatsApp app.
5. Catalog links
This feature allows businesses to share links to their product catalogs via WhatsApp, helping customers easily access and view product information.
6. Shopping cart
This feature allows customers to add products to a shopping cart and make payments conveniently through WhatsApp.
7. Broadcast advertising lists
This feature allows businesses to send advertising messages to a large customer list at once, creating marketing effectiveness and interaction with customers..
WhatsApp Business account vs WhatsApp Business API
WhatsApp offers two options for businesses to use this app: WhatsApp Business account and WhatsApp Business API.
The WhatsApp Business account is a free version for small businesses and individuals. It can be used on mobile phones and provides basic features and tools to interact with customers.
WhatsApp Business API is a more advanced version designed for large businesses. This API allows advanced integration, creating custom applications, and integrating chatbots to automate business operations on WhatsApp.
16 brands demonstrating how to use WhatsApp for business proficiently
Below are 16 brands that have used WhatsApp for different business purposes:
– Customer service: Grab, Vietnam Airlines.
– Dịch vụ tài chính: Techcombank, VPBank.
– Chiến dịch tiếp thị: Lazada, Shopee.
– Nhân sự: Unilever, VinGroup.
– Kết nối thị trường: Masan Group, The Coffee House.
How will you use WhatsApp for business?
Using WhatsApp for business can bring many benefits for customer interaction, product advertising, and brand building. You can leverage WhatsApp Business features and design suitable campaigns to achieve your business goals. Explore and apply WhatsApp for your business today!
