Benefits of using WhatsApp for business
WhatsApp is not just a regular messaging app, but can also be used for business activities. Below are some benefits of using WhatsApp for business:
– Fast and convenient communication: WhatsApp allows businesses to connect with customers quickly and conveniently through text, audio, and video messages.
– Increase interaction and customer engagement: With WhatsApp, businesses can create direct communication channels with customers, fostering closeness and trust.
– Build customer profiles: WhatsApp allows businesses to store customer information, including phone numbers, addresses, and chat history, helping improve customer management.
– Cost savings: Compared to using other traditional communication channels like mobile phones or email, using WhatsApp for business can reduce contact costs.
7 WhatsApp Business account features to use
1. Quick replies
This feature allows businesses to create pre-prepared template replies to quickly respond to common customer questions.
2. Automatic away messages
This feature allows businesses to set automatic away messages to notify customers when staff are unavailable or outside working hours.
3. Customer labels and messages
This feature helps businesses categorize customers based on labels and message groups, creating convenience in managing customer information.
4. Catalog and collections
This feature allows businesses to create product catalogs and collections to display to customers through the WhatsApp app.
5. Catalog links
This feature allows businesses to share links to their product catalogs via WhatsApp, helping customers easily access and view product information.
6. Shopping cart
This feature allows customers to add products to a shopping cart and make payments conveniently through WhatsApp.
7. Broadcast advertising lists
This feature allows businesses to send advertising messages to a large customer list at once, creating marketing effectiveness and interaction with customers..
WhatsApp Business account vs WhatsApp Business API
WhatsApp offers two options for businesses to use this app: WhatsApp Business account and WhatsApp Business API.
The WhatsApp Business account is a free version for small businesses and individuals. It can be used on mobile phones and provides basic features and tools to interact with customers.
WhatsApp Business API is a more advanced version designed for large businesses. This API allows advanced integration, creating custom applications, and integrating chatbots to automate business operations on WhatsApp.
16 brands demonstrating how to use WhatsApp for business proficiently
Below are 16 brands that have used WhatsApp for different business purposes:
– Customer service: Grab, Vietnam Airlines.
– Financial services: Techcombank, VPBank.
– Marketing campaigns: Lazada, Shopee.
– Human resources: Unilever, VinGroup.
– Market connection: Masan Group, The Coffee House.
How will you use WhatsApp for business?
Using WhatsApp for business can bring many benefits for customer interaction, product advertising, and brand building. You can leverage WhatsApp Business features and design suitable campaigns to achieve your business goals. Explore and apply WhatsApp for your business today!
