Are you looking for a digital marketing partner capable of large-scale implementation, ensuring effectiveness and deep expertise? DPS.MEDIA JSC proudly boasts a team of over 120 experienced professionals who have directly participated in building digital strategies for more than 300 small and medium-sized enterprises in Vietnam. This strong development scale enables us to easily adapt, respond quickly to all requirements, and optimize each campaign for your business.

The biggest difference at DPS.MEDIA lies in our ability to combine multidisciplinary resources, from programmers and content creators to performance marketing and data analytics experts. Thanks to our diverse personnel, each project has a specialized approach with suitable solutions, creating a competitive advantage for clients.

In addition, 100% of project managers at DPS.MEDIA are trained annually by leading industry experts, ensuring they are always up to date with market trends and new technologies. This not only brings effective execution but also helps businesses save time, budget, and minimize risks in their digital transformation strategy.

Quy mô phát triển của DPS.MEDIA không chỉ là con số – đó là sự bảo chứng cho khả năng đồng hành cùng sự tăng trưởng của doanh nghiệp bạn theo từng giai đoạn. We are committed to maximizing resources, inspiring creativity, and building a solid foundation for every Vietnamese SME brand on the journey to conquer the digital market.

The development picture of DPS.MEDIA in the Vietnamese digital marketing market

Expansion scale and flexibility of strategic personnel

Cấu trúc tổ chức tinh gọn kết hợp công nghệ & dữ liệu

• Strategy Department: Market analysis, shaping tailored solutions for each SME client.
• Content Creation Department: Editing and producing diverse digital content, ensuring strong reach and impression.
• Digital Team: Operating advertising platforms, optimizing performance, and automating data reporting.
• Customer Support Department: Chăm sóc, kịp thời giải quyết vấn đề & lắng nghe phản hồi doanh nghiệp.

Practical achievements and impact from a multi-skilled team

Real case study: Trong chiến dịch nâng tầm thương hiệu cho một chuỗi cửa hàng F&B tại TP.HCM, DPS.MEDIA đã kích hoạt đội ngũ đa nhiệm gồm chuyên viên chiến lược, nội dung và quảng cáo, sử dụng dữ liệu thấu hiểu thị trường theo mô hình “Customer Centric”. Kết quả, chỉ sau 3 tháng, doanh thu chuỗi tăng 34% và lượng khách trung thành tăng gấp đôi—minh chứng cho năng lực triển khai linh hoạt và sáng tạo của DPS.MEDIA trên hành trình đồng hành cùng doanh nghiệp Việt.

Detailed assessment of the scale and growth rate of DPS.MEDIA

Operational scale and customer service capacity for SMEs

Based on practical experience and data from industry reports (McKinsey, Nielsen), DPS.MEDIA JSC has demonstrated outstanding growth in the Vietnamese SME digital marketing market. From 2017 to 2024, we have accompanied and implemented solutions for more than 5,400 businesses,contributing to helping many brands successfully undergo digital transformation and achieve sustainable sales growth. The service model is flexibly designed to meet a wide range of practical business problems for small and medium enterprises, thanks to a highly specialized team and an advanced optimization tool system.

• Number of campaigns implemented each year: Over 800 digital marketing projects
• Customer sectors: Sản xuất – Thương mại điện tử – Dịch vụ
• Customer return cooperation rate: 74% (according to 2023 internal report)

Growth chart through each development stage

Trải nghiệm thực tế & case study nổi bật

We are proud to have a team of young, passionate, and creative experts who have fought in comprehensive digital transformation marketing campaigns for LinhCare Cosmetics System (2022): In just 6 months, the client's online revenue tripled, marketing budget was optimized and reduced by 27%, and customer retention rate increased sustainably. Our viewpoint: “Quy mô chỉ thật sự có ý nghĩa khi đi liền với hiệu suất, sự cam kết và chất lượng chuyển đổi cho khách hàng,” – như giáo sư Philip Kotler từng đề cập trong “Marketing 5.0”.

Factors driving DPS.MEDIA's growth speed:

• Đầu tư mạnh mẽ vào công nghệ & data-driven marketing.
• Continuous training and skill development for personnel.
• Close connection with the SME community, consulting optimal solutions for each industry.

Organizational structure and personnel characteristics of DPS.MEDIA

Cấu trúc linh hoạt – Tối ưu hóa nguồn lực

Our team is built based on mô hình “cell team” linh hoạt, inspired by top organizational models in Silicon Valley (book “Team of Teams” – Stanley McChrystal). Each group is an interdisciplinary set of strategists, content creators, technicians, data experts, and client managers.
These teams have the ability to flexibly switch, connect according to each project to optimize resources and deployment speed – a standout solution for small and medium businesses that need to “move fast” while still ensuring output quality..

Đặc điểm đội ngũ – Sáng tạo, đa kỹ năng, am hiểu SMEs

• Trẻ trung & sáng tạo: 90% of staff are under 28 years old, always up-to-date with the latest technology.
• Diverse expertise: Including programmers, designers, content marketers, data experts, and performance marketing specialists.
• Understanding of the local market: Đội ngũ từng trải thực chiến với hơn 5.400 chiến dịch digital cho SMEs Việt Nam từ 2017 – nay.
• Continuous training: Apply the internal training framework based on the “Agile Learning” model.

Case study of team deployment for SMEs to grow 10x

In 2023, DPS.MEDIA implemented a “cell team” formation for a dental clinic chain in Ho Chi Minh City. Thanks to close coordination between the Performance and Data within the same small group, after only 8 months, customer reach increased by 350%, order closings increased 10 times, while the marketing budget decreased by 21% compared to the previous year. The KPI system cross-connects departments to closely monitor each member’s performance – this is an advantage that traditional models find hard to achieve, especially for SMEs with limited budgets but high growth expectations.

Training and resource development programs at DPS.MEDIA

Internal training linked to the realities of digital business development

DPS.MEDIA understands that investing in human resource development is the core to breakthrough in today’s highly competitive Digital Marketing industry. We implement a series of internal training programs interwoven between foundational modern marketing knowledge and practical experience from projects serving over 5,400 SME clients. The training is designed to be diverse in both theory and practice, inspired by Google Partners’ training models, ensuring the team always keeps up with market trends and continuously updates automation and AI tools into daily workflows.

• Onboarding 3 Steps – Học & Làm từ dự án thực tế ngay tuần đầu
• 1:1 Mentorship with senior specialists (Digital, Content, Ads, SEO...)
• Regular in-depth workshops on performance measurement, conversion, and ad optimization
• Khóa “Business acumen for marketers” – giúp marketer thấu hiểu mô hình kinh doanh SMEs
• Open resource library updated from Harvard Business Review, Advertising Age, Think with Google

Development roadmap and personnel achievement evaluation at DPS.MEDIA

Research from McKinsey shows: “70% of career growth comes from real work experience, not just classroom learning.” DPS.MEDIA accompanies employees with a personalized development roadmap, each position has clear KPIs and a path to leadership.

Case Study: Multi-channel training drives growth for SMEs

Year 2023, DPS.MEDIA đã triển khai khóa đào tạo “Digital Advertising & Data Analytics” dành cho nhóm nhân sự mới gia nhập, ứng dụng trực tiếp trên các chiến dịch cho khách hàng lĩnh vực giáo dục tại TP.HCM. Results: ad optimization time reduced by 30%, cost per lead (CPL) reduced by 25%, contributing to impressive SME revenue growth despite modest media budgets.

we believe that developing human resources is not only an internal goal but also a commitment to accompany the real success of Vietnamese businesses on the digital transformation journey.

Sharing experiences in building a cohesive team in digital marketing

Cohesive culture – Core factor at DPS.MEDIA JSC

In the field of digital marketing, continuous creativity and innovation require a team that is not only professionally skilled but also firmly connected in values and vision. DPS.MEDIA upholds the philosophy of “Listen – Empower – Co-create”, inspired by the book drive by Daniel Pink, focusing on intrinsic motivation and freedom in the process of implementing solutions for SME clients. As a result, every digital strategy is the crystallization of multidimensional ideas and seamless coordination from the Strategy, Performance, to Creative departments.

Case study: Practical cohesion through multi-industry projects

DPS.MEDIA personnel are continuously tested through more than 5,400 projects – from successful food start-ups sales growth of 320% in just 9 months, even for export clients conquering international markets with synchronized digital campaigns. Flexible processes, peer feedback, and hands-on training help every member understand the common goal and exceed expectations based on the criteria of “problem-solving – leveraging individual strengths.”.

• Sharing mechanism: Monthly internal workshops and a knowledge transfer platform based on the Elton Mayo learning model.
• Minh bạch & thúc đẩy: Team performance bonuses, while individuals are encouraged to proactively propose new solutions.
• Quick adaptation: Two-way feedback based on real campaign insights, closely updated to the needs of the SME market.

We believe that building a cohesive digital marketing team does not stop at skills or technology, but is strengthened through sustainable community values, aiming for the success of both clients and the organization itself.

Advice on optimizing human resources for SME businesses

Optimizing human resources practices as your business scales rapidly

DPS.MEDIA JSC imbued with philosophy: “Optimizing human resources is the root of successful digital transformation in SMEs.” For small and medium-sized enterprises, balancing scale development and maintaining human resource quality is always a tough challenge. According to a 2023 Harvard Business Review study, successful SMEs often apply the following strategies:

• Integrate multitasking and flexible empowerment – At DPS.MEDIA, each member is not only responsible for one area but also “joins hands” with various projects, increasing adaptability and creative enthusiasm.
• Comprehensive internal training, continuously updating new technologies – We invest heavily in learning platforms, motivating each employee to “upgrade themselves” in the digital society flow.
• Focus on diverse employee experiences – The DPS.MEDIA team consists of experts in digital Strategy, Performance Marketing, Content, and Creative, who are regularly rotated to enhance comprehensive thinking.

Case study: A retail client in Go Vap once tripled their sales thanks to the DPS.MEDIA team simultaneously running multi-channel ads – from Facebook to e-commerce platforms – delivering maximum effectiveness with optimal staffing costs. We believe that, proactivity and commitment to developing cross-disciplinary skills are key factors helping SMEs scale up while ensuring optimal operational efficiency.

A person's perspective in life

Với sự phát triển không ngừng về quy mô và chiều sâu đội ngũ nhân sự, DPS.MEDIA JSC tiếp tục khẳng định vị thế là người bạn đồng hành đáng tin cậy cho các doanh nghiệp SMEs trên hành trình chuyển đổi số. Chúng tôi tin rằng, một hệ thống Digital Marketing hiệu quả không chỉ dựa vào công nghệ, mà còn cần sự thấu hiểu thị trường và chiến lược ứng biến linh hoạt – những giá trị mà đội ngũ DPS.MEDIA luôn chú trọng nâng cao mỗi ngày.Sự kết hợp giữa chuyên môn đa ngành, tinh thần học hỏi không ngừng và những câu chuyện thành công từ hơn 5.400 khách hàng đã tạo nên một “chất riêng” ở DPS.MEDIA. Chính điều đó giúp chúng tôi không chỉ “làm dịch vụ” mà còn đóng vai trò là nhà tư vấn chiến lược thực thụ, cùng SMEs khám phá và khai thác tiềm năng tăng trưởng bền vững trong một thế giới số hóa đầy biến động.Chúng tôi khuyến khích bạn – những chủ doanh nghiệp hay người làm marketing trong lĩnh vực SMEs – hãy bước ra khỏi vùng an toàn, vận dụng các kiến thức đã chia sẻ để xây dựng chiến lược digital Marketing phù hợp cho doanh nghiệp của riêng mình. Đồng thời, đừng ngần ngại mở rộng góc nhìn bằng cách tìm hiểu sâu hơn về các chủ đề như AI trong marketing, xây dựng thương hiệu cá nhân online, hay phát triển kênh thương mại điện tử hiệu quả.

If you are looking for a dedicated and visionary team to accompany you on your digitalization journey, don't hesitate to connect with DPS.MEDIA. And to keep the conversation going, please leave a comment below or join the discussion to share your perspective – we are always ready to listen and accompany you.