Are you looking for a digital marketing partner capable of large-scale implementation, ensuring effectiveness and deep expertise? DPS.MEDIA JSC proudly boasts a team of over 120 experienced professionals who have directly participated in building digital strategies for more than 300 small and medium-sized enterprises in Vietnam. This strong development scale enables us to easily adapt, respond quickly to all requirements, and optimize each campaign for your business.
The biggest difference at DPS.MEDIA lies in our ability to combine multidisciplinary resources, from programmers and content creators to performance marketing and data analytics experts. Thanks to our diverse personnel, each project has a specialized approach with suitable solutions, creating a competitive advantage for clients.
In addition, 100% of project managers at DPS.MEDIA are trained annually by leading industry experts, ensuring they are always up to date with market trends and new technologies. This not only brings effective execution but also helps businesses save time, budget, and minimize risks in their digital transformation strategy.
The scale of DPS.MEDIA’s development is not just a number—it is a guarantee of our ability to accompany your business growth at every stage. We are committed to maximizing resources, inspiring creativity, and building a solid foundation for every Vietnamese SME brand on the journey to conquer the digital market.
The development picture of DPS.MEDIA in the Vietnamese digital marketing market
Expansion scale and flexibility of strategic personnel
From humble beginnings, DPS.MEDIA JSC we have continuously expanded our operations in the Vietnamese digital marketing market. We are proud to own two modern offices in the heart of Saigon—a hallmark of sustainable development and a solid foundation for accelerating innovation. The DPS.MEDIA team brings together carefully selected individuals from various fields, with hands-on experience, multidisciplinary skills, and internationally updated mindsets.
For us, “the team is the core asset,” just as Professor Richard L. Daft stated in The Leadership Experience: The success of a business does not depend on the size of its departments but on the scale of its intellect, the ability to synergize, and the relentless creativity of each member.
Lean organizational structure combining technology & data
- Strategy Department: Market analysis, shaping tailored solutions for each SME client.
- Content Creation Department: Editing and producing diverse digital content, ensuring strong reach and impression.
- Digital Team: Operating advertising platforms, optimizing performance, and automating data reporting.
- Customer Support Department: Care, timely problem resolution & listening to business feedback.
Practical achievements and impact from a multi-skilled team
| Indicators | 2019 | 2022 | 2024 |
|---|---|---|---|
| SMEs customers served | 1.200+ | 3.800+ | 5.400+ |
| Key personnel | 25 | 55 | 70+ |
| Campaign data | 5 TB | 30 TB | 55 TB |
Real case study: In the brand elevation campaign for an F&B chain in Ho Chi Minh City, DPS.MEDIA activated a multi-tasking team of strategists, content creators, and advertisers, utilizing market insight data based on the “Customer Centric” model. As a result, after just 3 months, the chain’s revenue increased by 341% and loyal customers doubled—demonstrating DPS.MEDIA’s flexible and creative execution capabilities on the journey alongside Vietnamese businesses.
Detailed assessment of the scale and growth rate of DPS.MEDIA
Operational scale and customer service capacity for SMEs
Based on practical experience and data from industry reports (McKinsey, Nielsen), DPS.MEDIA JSC has demonstrated outstanding growth in the Vietnamese SME digital marketing market. From 2017 to 2024, we have accompanied and implemented solutions for more than 5,400 businesses,contributing to helping many brands successfully undergo digital transformation and achieve sustainable sales growth. The service model is flexibly designed to meet a wide range of practical business problems for small and medium enterprises, thanks to a highly specialized team and an advanced optimization tool system.
- Number of campaigns implemented each year: Over 800 digital marketing projects
- Customer sectors: Manufacturing – E-commerce – Services
- Customer return cooperation rate: 74% (according to 2023 internal report)
Growth chart through each development stage
| Year | New customers | Personnel team |
|---|---|---|
| 2018 | 350 | 18 |
| 2020 | 1.200 | 35 |
| 2022 | 4.000 | 52 |
| 2024 | 5.400+ | 72+ |
Real-life experience & outstanding case studies
We are proud to have a team of young, passionate, and creative experts who have fought in comprehensive digital transformation marketing campaigns for LinhCare Cosmetics System (2022): In just 6 months, the client's online revenue tripled, marketing budget was optimized and reduced by 27%, and customer retention rate increased sustainably. Our viewpoint: “Scale only truly matters when it goes hand in hand with efficiency, commitment, and conversion quality for customers,” – as Professor Philip Kotler once mentioned in “Marketing 5.0”.
Factors driving DPS.MEDIA's growth speed:
- Strong investment in technology & data-driven marketing.
- Continuous training and skill development for personnel.
- Close connection with the SME community, consulting optimal solutions for each industry.
Organizational structure and personnel characteristics of DPS.MEDIA
Flexible structure – Resource optimization
Our team is built based on a flexible “cell team” model, inspired by top organizational models in Silicon Valley (book “Team of Teams” – Stanley McChrystal). Each group is an interdisciplinary set of strategists, content creators, technicians, data experts, and client managers.
These teams have the ability to flexibly switch, connect according to each project to optimize resources and deployment speed – a standout solution for small and medium businesses that need to “move fast” while still ensuring output quality..
Team characteristics – Creative, multi-skilled, knowledgeable about SMEs
- Young & creative: 90% of staff are under 28 years old, always up-to-date with the latest technology.
- Diverse expertise: Including programmers, designers, content marketers, data experts, and performance marketing specialists.
- Understanding of the local market: The team has hands-on experience with over 5,400 digital campaigns for Vietnamese SMEs from 2017 to now.
- Continuous training: Apply the internal training framework based on the “Agile Learning” model.
| Key position | Quantity | Typical function |
|---|---|---|
| Digital Strategy | 7 | Multi-channel strategy analysis & development |
| Content Creation | 12 | Writing articles, Video production, Image design |
| Performance Marketing | 10 | Multi-platform advertising, budget optimization |
| Data & Analytics | 4 | Programming, Tracking, Dashboard, Automation |
Case study of team deployment for SMEs to grow 10x
In 2023, DPS.MEDIA implemented a “cell team” formation for a dental clinic chain in Ho Chi Minh City. Thanks to close coordination between the Performance and Data within the same small group, after only 8 months, customer reach increased by 350%, order closings increased 10 times, while the marketing budget decreased by 21% compared to the previous year. The KPI system cross-connects departments to closely monitor each member’s performance – this is an advantage that traditional models find hard to achieve, especially for SMEs with limited budgets but high growth expectations.
Training and resource development programs at DPS.MEDIA
Internal training linked to the realities of digital business development
DPS.MEDIA understands that investing in human resource development is the core to breakthrough in today’s highly competitive Digital Marketing industry. We implement a series of internal training programs interwoven between foundational modern marketing knowledge and practical experience from projects serving over 5,400 SME clients. The training is designed to be diverse in both theory and practice, inspired by Google Partners’ training models, ensuring the team always keeps up with market trends and continuously updates automation and AI tools into daily workflows.
- Onboarding 3 Steps – Learn & Work from real projects in the very first week
- 1:1 Mentorship with senior specialists (Digital, Content, Ads, SEO...)
- Regular in-depth workshops on performance measurement, conversion, and ad optimization
- The “Business acumen for marketers” course – helping marketers understand SME business models
- Open resource library updated from Harvard Business Review, Advertising Age, Think with Google
Development roadmap and personnel achievement evaluation at DPS.MEDIA
Research from McKinsey shows: “70% of career growth comes from real work experience, not just classroom learning.” DPS.MEDIA accompanies employees with a personalized development roadmap, each position has clear KPIs and a path to leadership.
| Position | Core skills | Typical program |
|---|---|---|
| Digital Planner | Data analysis, multi-channel strategy | Google Analytics Mastery |
| Content Marketer | Creative ideas, storytelling | 3-week Content Bootcamp |
| Account Executive | Communication, SME project management | 1:1 on-job mentoring |
Case Study: Multi-channel training drives growth for SMEs
Year 2023, DPS.MEDIA has implemented the “Digital Advertising & Data Analytics” training course for new employees, applied directly to campaigns for clients in the education sector in Ho Chi Minh City. Results: ad optimization time reduced by 30%, cost per lead (CPL) reduced by 25%, contributing to impressive SME revenue growth despite modest media budgets.
we believe that developing human resources is not only an internal goal but also a commitment to accompany the real success of Vietnamese businesses on the digital transformation journey.
Sharing experiences in building a cohesive team in digital marketing
Cohesive culture – Core factor at DPS.MEDIA JSC
In the field of digital marketing, continuous creativity and innovation require a team that is not only professionally skilled but also firmly connected in values and vision. DPS.MEDIA upholds the philosophy of “Listen – Empower – Co-create”, inspired by the book drive by Daniel Pink, focusing on intrinsic motivation and freedom in the process of implementing solutions for SME clients. As a result, every digital strategy is the crystallization of multidimensional ideas and seamless coordination from the Strategy, Performance, to Creative departments.
| Development stage | Team size | Outstanding values |
|---|---|---|
| 2017-2019 | 10-25 people | Establishing a culture of companionship |
| 2020-2022 | 30-70 people | Specialization, cross-team |
| 2023-present | 80+ personnel | Flexible management efficiency |
Case study: Practical cohesion through multi-industry projects
DPS.MEDIA personnel are continuously tested through more than 5,400 projects – from successful food start-ups sales growth of 320% in just 9 months, even for export clients conquering international markets with synchronized digital campaigns. Flexible processes, peer feedback, and hands-on training help every member understand the common goal and exceed expectations based on the criteria of “problem-solving – leveraging individual strengths.”.
- Sharing mechanism: Monthly internal workshops and a knowledge transfer platform based on the Elton Mayo learning model.
- Transparency & motivation: Team performance bonuses, while individuals are encouraged to proactively propose new solutions.
- Quick adaptation: Two-way feedback based on real campaign insights, closely updated to the needs of the SME market.
We believe that building a cohesive digital marketing team does not stop at skills or technology, but is strengthened through sustainable community values, aiming for the success of both clients and the organization itself.
Advice on optimizing human resources for SME businesses
Optimizing human resources practices as your business scales rapidly
DPS.MEDIA JSC imbued with philosophy: “Optimizing human resources is the root of successful digital transformation in SMEs.” For small and medium-sized enterprises, balancing scale development and maintaining human resource quality is always a tough challenge. According to a 2023 Harvard Business Review study, successful SMEs often apply the following strategies:
- Integrate multitasking and flexible empowerment – At DPS.MEDIA, each member is not only responsible for one area but also “joins hands” with various projects, increasing adaptability and creative enthusiasm.
- Comprehensive internal training, continuously updating new technologies – We invest heavily in learning platforms, motivating each employee to “upgrade themselves” in the digital society flow.
- Focus on diverse employee experiences – The DPS.MEDIA team consists of experts in digital Strategy, Performance Marketing, Content, and Creative, who are regularly rotated to enhance comprehensive thinking.
| Position | Outstanding capabilities | Flexible roles |
|---|---|---|
| Account Manager | Project management, client communication | Share tasks with the Sales & Creative team |
| Content Strategist | Content strategy, market research | Participate in brainstorming & Branding consulting |
| Digital Ads Specialist | Optimize advertising budget | Internal training for the Performance team |
Case study: A retail client in Go Vap once tripled their sales thanks to the DPS.MEDIA team simultaneously running multi-channel ads – from Facebook to e-commerce platforms – delivering maximum effectiveness with optimal staffing costs. We believe that, proactivity and commitment to developing cross-disciplinary skills are key factors helping SMEs scale up while ensuring optimal operational efficiency.
A person's perspective in life
With continuous growth in both scale and depth of personnel, DPS.MEDIA JSC continues to affirm its position as a reliable companion for SMEs on their digital transformation journey. We believe that an effective Digital Marketing system is not only based on technology, but also requires market insight and flexible strategic adaptation – values that the DPS.MEDIA team always strives to enhance every day. The combination of multidisciplinary expertise, a spirit of continuous learning, and success stories from over 5,400 clients has created a unique “DPS.MEDIA identity.” This enables us not only to “provide services” but also to act as true strategic consultants, helping SMEs discover and unlock sustainable growth potential in an ever-changing digital world. We encourage you – business owners or marketers in the SME sector – to step out of your comfort zone, apply the shared knowledge to build a suitable digital marketing strategy for your own business. At the same time, don't hesitate to broaden your perspective by delving deeper into topics such as AI in marketing, building an online personal brand, or developing effective e-commerce channels.
If you are looking for a dedicated and visionary team to accompany you on your digitalization journey, don't hesitate to connect with DPS.MEDIA. And to keep the conversation going, please leave a comment below or join the discussion to share your perspective – we are always ready to listen and accompany you.
