Comprehensive SEO is the process of optimizing all keywords that customers have searched for, are searching for, and will search for, to ensure they can find any content related to your products or services.
Criteria | Comprehensive SEO / KPI Traffic Growth | Keyword SEO / KPI Top 3-5-10 |
---|---|---|
1. Keywords | Hundreds, thousands of keywords. Short, medium, long keywords. Includes all keywords, not only hot keywords but also informational keywords. | Low volume keyword SEO. Mainly short keywords. Focus on hot keywords, short keywords, and competitive traffic volume. |
2. Goals | Optimize the entire website to meet the search needs of users. | Push some keywords to the top. |
3. Traffic | Many sources such as SEO, social networks. Stable keyword ranking, traffic increases sustainably. The total search volume of detailed keywords is usually 3 to 4 times larger than the total search volume of short keywords with high competition. Traffic increases evenly during the project implementation process because the number of keywords rises evenly. | Mainly from search results. Traffic drops and is uneven, in case of violating Google's standards, it will decrease deeply or even have no traffic. |
4. Sustainability | More sustainable. Highly sustainable because it meets user demand and complies with Google's standards. Prioritizing content serving customers is the orientation that Google encourages. | Easily affected by algorithms. Low sustainability due to unnatural backlinks, ranking easily changes or worse, gets penalized by Google. |
5. Cost | High cost but high efficiency, long-term and sustainable. Cost is evenly distributed over time. ~5-25 million VND/month | High short-term cost, but lower long-term because only SEO is spent for a certain period. ~25-100 million VND/month |
6. Time | 6-12 months to see results. | 3-6 months to see results. |
7. SEO Technique/Method | Focus on user experience. Optimize website, content combined with social media development. social media. | Optimize website. Focus on technique and backlinks. |
8. Conversion Rate | Higher due to better meeting customer needs. | Lower because it only focuses on some keywords, focusing on "tricks" to bypass Google's algorithms. |
9. Content | Rich, diverse, specialized. | Less, scattered. |
10. Target Audience | Businesses want to build a long-term brand. Consider SEO as a stable investment channel, high ROI. | Businesses with single product lines, limited budgets but want immediate results, and the goal is not primarily about brand recognition, then it's best to SEO from keywords. This helps you SEO your website quickly and get customers immediately as well as stabilize cash flow. Products with short life cycles: for example, real estate projects, hot trend products. |
11. Strategy | Long-term, more sustainable. | Short-term, lacking sustainability. |
And SEO is the optimal method
to directly reach customers who have needs for your products or services.
SEO also helps you reach indirect customers, ensuring no business opportunity is missed - something that advertising or other marketing methods find difficult to achieve.
From there, you can implement SEO plans for difficult keywords, effectively optimize cash flow, and attract the best customers for your business.
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DPS works very professionally and effectively. The consultation is very enthusiastic; every time I hire, I feel very satisfied.
DPS.MEDIA JSC specializes in providing comprehensive Digital Marketing solutions for SMEs, with practical experience since 2017 and has served over 5,400 customers.