Are you an SME owner looking for an integrated marketing solution for sustainable growth? DPS.MEDIA offers comprehensive marketing strategy consulting – the key to elevating your brand, optimizing costs, and increasing revenue for hundreds of small and medium enterprises in Vietnam. With over 70% of SMEs struggling to implement marketing themselves due to lack of strategy and resources, having a personalized roadmap from a team of experts is the decisive factor for breakthrough growth.
DPS.MEDIA has accompanied many businesses to achieve 200–300% sales growth in just 1 year with the right strategic solutions. We not only conduct in-depth analysis of the market, competitors, and target customers but also build a comprehensive marketing plan – from branding to multi-channel promotion, digital transformation, and optimizing marketing performance for every budget dollar. This helps reduce waste, focus resources, and achieve clear business objectives.
The comprehensive marketing strategy by DPS.MEDIA consulting is not only budget-friendly for SMEs but also flexibly updates new trends, helping businesses quickly adapt to market changes. You will own a unique “success roadmap”, ensuring every implementation step is controlled, measurable, and result-committed. That is also why more and more SME leaders prioritize investing in professional marketing strategies to assert their position, instead of “trying their luck” with small, unfocused campaigns.
understanding the true nature of holistic marketing for SMEs in the digitalization context
Holistic marketing is not just “multi-channel”, but effective unification
Many small and medium enterprises (SMEs) used to think: just being on Facebook, running Google Ads, and having a website was enough for “integrated marketing”. However, according to Morritt (2010), holistic marketing (holistic marketing) is a system of synchronized, unified strategies from brand identity to customer nurturing, not dependent on individual platforms. DPS.MEDIA finds that in the digital context, the unification of messages and cross-channel experiences and the ability to customize the customer journey are the keys for SMEs not to be “missed” at any touchpoint.
Real Case Study: Increase conversion rate by 240% thanks to data integration and professional teams
A strategic consulting project for V. Fashion Company. is concrete evidence. Before collaborating with DPS.MEDIA, this business focused its budget mainly on Facebook and Google ads without identifying the core “pain points” of its target customers. After analyzing the data and rebuilding the roadmap, we:
- Conducted in-depth customer insight surveys
- Created synchronized content on the website, social networks, and e-commerce platforms
- Automated remarketing based on behavior, segmented by purchase history
- Used CRM to personalize the customer experience
Result: After just 4 months, the number of quality leads increased by 240%, marketing costs decreased by 38%, and the sales team became more aligned with the marketing department.
| Criteria | Before implementation | After implementation |
|---|---|---|
| Quality leads/month | 50 | 170 |
| Average cost/lead | 250,000 VND | 155,000 VND |
| Conversion rate | 2,1% | 5,6% |
Digital platforms as a supporting strength – Perspective from DPS.MEDIA
We believe that, the core factor for SMEs to develop sustainably is to apply systematic thinking – meaning all platforms, campaigns, and data are integrated into the overall business scenario. According to Philip Kotler (2022), small businesses can still achieve breakthrough integrated marketing if they know how to leverage:
- Consistent brand positioning
- Data integration – Multi-point behavior analysis
- Marketing automation technology
- Sales link – Seamless customer care via CRM
The value of integrated marketing for SMEs in the digital age is no longer about “following trends”, but in the ability to build consistency, transparency, and sustainability – something DPS.MEDIA is helping more than 5,400 customers achieve every day.
Step-by-step analysis of building an effective marketing strategy with DPS.MEDIA
Laying the foundation: Understanding customers, setting smart goals
Based on research from Harvard Business Review (2023), successful marketing strategies all start with analyzing target customer behavior through real data and AI tools. DPS.MEDIA uses the method of creating customer personas (buyer persona) flexibly, based on industry analysis, scale, and insights for each type of SME in Vietnam.
In addition, setting SMART (specific, measurable, achievable, realistic, time-bound) goals helps marketing plans not only become clearer but also create strong motivation for the operations team. A real case study: Company A in the water purifier retail sector, after DPS.MEDIA consulted and applied the SMART model, achieved an order growth rate of up to 240% in just 6 months.
Building comprehensive, personalized solutions for each SME
No longer generic solutions, each business needs a “tailor-made” strategy. DPS.MEDIA implements the process:
- Competitive analysis along with continuously updated market indicators
- Optimization of digital touchpoints to help customers easily interact at every touchpoint
- Evaluate effectiveness using real measurement indicators (KPIs): number of reaches, conversion rate, cost per result
Experts at DPS.MEDIA emphasize:
“Running more ads does not necessarily mean effectiveness; it must be based on customer insight and consistent brand image across all platforms.” – excerpt from DPS.MEDIA internal topic, 2024.
Table: Steps to implement marketing strategy for SMEs at DPS.MEDIA
| Step | Short description | Key results |
|---|---|---|
| 1. Survey – Analysis | Gather insights, identify segments | Target customer distribution chart |
| 2. Planning | Define strategy, select channels | Multi-channel optimization plan set |
| 3. Implementation & Measurement | Execute solutions, monitor KPIs | Detailed weekly result reports |
| 4. Adjustment – Improvement | Analyze data, optimize campaigns | Cost per lead decreases, conversion rate increases |
Customizing marketing solutions to optimize costs and resources for small businesses
Prioritizing personalized strategies and selecting effective channels
Not every marketing solution on the market is suitable for the specific characteristics of SMEs. According to a recent study published on Harvard Business Review, small businesses achieve the best ROI performance when focusing on customizing marketing solutions to fit internal resources. Instead of spreading investments, DPS.MEDIA prioritizes selecting each channel tied to growth objectives, for example:
- Run Facebook ads targeting the right customer segments
- Apply creative content for SEO with optimal costs
- Connect Zalo OA to provide customer care and integrate multi-channel sales
DPS.MEDIA does not offer an “all-in-one solution package” but customizes each implementation step. As the model Lean Marketing emphasizes: SMEs must be “fast, streamlined, and flexible” instead of relying on costly traditional marketing.
Transparent budget and resource allocation – clear measurement of effectiveness
Customers always care about: How to control and optimize marketing costs? Below is a table illustrating how DPS.MEDIA builds a resource optimization plan based on the real success of the natural cosmetics startup VinaHerb:
| Deployment channel | Cost ratio (%) | Revenue contribution |
|---|---|---|
| Facebook Ads | 35% | 50% |
| Website SEO | 25% | 30% |
| Zalo OA | 15% | 10% |
| Email Marketing | 10% | 8% |
| TikTok content | 15% | 12% |
The viewpoint of DPS.MEDIA’s CEO: “We see each SME as an independent entity, with its own DNA in terms of budget – product – personnel. Therefore, a digital solution is only truly effective when it starts from internal analysis, not from any fixed formula.”
Case study: Flexibly changing solutions to break through revenue
A DPS.MEDIA client in the fashion sector once struggled when Google Ads wasted over 40% of the initial budget. After analyzing real insights, we shifted the short-term direction to reach young customers via TikTok and optimized the landing page on Facebook, resulting in online revenue doubling in just 3 months – even though total marketing costs dropped by more than 20%. This is a typical example of the “customized strategy – resource optimization” philosophy that DPS.MEDIA always commits to accompanying SMEs.
Maximizing digital channels to help SMEs achieve sustainable growth
Multi-channel integration helps SMEs reach customers at every touchpoint
At DPS.MEDIA, we believe that: For SMEs to achieve sustainable growth, it is not only necessary to be creative, but also to deeply understand customer behavior on each digital platform. According to research by Harvard Business Review (2023), businesses that apply multi-channel marketing will increase customer retention rates by up to 89%.
- Omni-channel: Seamlessly integrating offline and online experiences makes every shopping journey consistent.
- Modern Content Marketing: Personalize content, apply AI to the creative process and automate advertising.
- data management: Leverage customer insights through CRM, analyze big data to optimize campaigns in real time.
Winning in reality: SMEs breakthrough thanks to holistic Digital Marketing
practical case study: In a campaign for a client in the furniture sector (annual revenue under 50 billion VND), DPS.MEDIA synchronized multi-channel promotion (Facebook, Google, Zalo, Tiktok) along with personalized email and automated chatbot. Result: after just 4 months, the client recorded conversion rate increased by 421%, and marketing costs decreased by 29%.
| Digital channel | Main advantage | Practical application |
|---|---|---|
| SEO & Google Ads | Reach customers with real needs | Received 73% quality leads |
| Facebook & Tiktok ads | Quick brand coverage | Effective viral content dissemination |
| Email Marketing | Nurture & care for customers | Maintain repeat purchase rate |
DPS.MEDIA's perspective: There is no “one-size-fits-all” in digital marketing for SMEs. Each small business needs a separate integrated strategy, maximizing the unique value of its industry and internal operational capabilities. Only then can growth truly be sustainable—not dependent on a large budget but based on optimizing available resources.
Measuring effectiveness and continuously adjusting strategies throughout the development journey
Setting clear goals and choosing appropriate KPI indicators
- Clear objectives is the foundation. DPS.MEDIA always works with SMEs to determine: revenue growth, brand building, or attracting new customers?
- Select Appropriate KPI helps businesses both measure easily and accurately assess effectiveness. For example, not only counting interactions, but also tracking conversion rates, cost per lead, or brand awareness level.
Continuous analysis – relentless strategy optimization
- Based on modern models such as Balanced Scorecard (Kaplan & Norton, Harvard Business Review), DPS.MEDIA applies a set of important indicators for SMEs to monitor continuously.
- we encourage clients to use a real-time dashboard to check campaign health weekly or monthly.
| Indicators | Description | Application example |
|---|---|---|
| CPA | Cost per customer action | 250,000 VND/Order |
| CR | Conversion rate | 2.31% from Facebook Ads |
| Awareness | Brand awareness level | Increased by 45% after 6 months |
Case study: Continuous improvement brings real results
- According to Gartner 2023 research, successful SMEs all apply the process of testing – measuring – adjusting continuously.
- A DPS.MEDIA client in the cosmetics sector changed their content strategy after discovering customer behavior shifted from Facebook to TikTok, doubling engagement rates and reducing CPA by 37% in just three months of implementation.
- Our perspective: “Digital marketing is not a rigid plan, but a flexible journey of continuous learning and daily refinement – this is the key for SMEs to break through against competitors.”.
Common barriers and how DPS.MEDIA accompanies SMEs to overcome them
Understanding the pain points: Where do SMEs often get “stuck”?
According to a Harvard Business Review study, 64% of SMEs in Southeast Asia struggle with systematic marketing strategy orientation. The common barriers we observe during consulting include:
- Limited finances making it very difficult to experiment and measure optimal effectiveness.
- Gaps in internal marketing knowledge, leading to reliance on short-term solutions.
- Lack of specialized personnel for implementation – causing disruptions when expansion is needed.
- Easily caught up in “trends”, lacking long-term strategy, resulting in wasted resources.
| Barrier | Solution from DPS.MEDIA | Actual results |
|---|---|---|
| Lack of long-term orientation | 1:1 coaching, building a unique positioning strategy | Foco client reduced 32% of wasted budget |
| Limited access channels | Multi-platform capability assessment, proposing a development roadmap for each stage | V.C fashion shop increased conversion rate by 2.1 times after 6 months |
| No effectiveness measurement | Setting up KPIs, monitoring dashboards with real data | OREA achieved stable ROI rates each quarter |
DPS.MEDIA accompanies: Not “selling services” but co-creating sustainable value
We don't just provide solutions, but become strategic partners – ready to “mentor”, co-develop plans and optimize every marketing investment for SMEs. Our experience working with over 5,400 businesses in Vietnam allows us to flexibly adjust strategies, whether in F&B, education, logistics, or fashion.
- Connecting practice and research: Applying SOSTAC, AIDA, CXJM frameworks tailored to Vietnam's realities.
- Training and knowledge transfer instead of “doing it for you”, helping SMEs proactively achieve sustainable growth.
- Transparent costs – prioritizing solutions suitable for each stage of the business.
Unique insights from DPS.MEDIA advisors: “The market changes rapidly; the problem for SMEs is not always a lack of funds, but a lack of an overall strategy to unite limited resources into long-term competitive strength.”
Preparation for the next journey
At DPS.MEDIA, we believe every SME has the potential to go further if equipped with a suitable and methodical marketing strategy. With practical perspectives and flexible solutions, we not only accompany but also drive sustainable growth for businesses in the digital age.
We understand that the market is increasingly competitive, and differentiation no longer comes from products but from customer engagement strategies. By applying data, technology, and creativity in each consulting solution, DPS.MEDIA aims to deliver long-term effectiveness, rather than short-term, temporary results.
To succeed, SMEs must constantly update trends, measure performance, and be ready to adapt to consumer changes. If you are confused among countless strategic options, our advice is: start small — but in the right direction.
We invite you to explore related topics such as consumer behavior in the digital era, optimizing marketing costs for SMEs, or how to proactively build your brand on social media platforms. This knowledge will become a solid foundation for you to create unique value for your business.
Have you ever tried applying an integrated marketing strategy for your business? Share your thoughts or ask your questions below to join DPS.MEDIA in spreading knowledge and creating valuable discussions for the Vietnamese SME community!
