In today's fiercely competitive market, integrated marketing is gradually becoming the key to sustainable business growth. Using integrated marketing services, also known as full-package marketing or integrated communications, not only synchronizes marketing strategies but also brings great value. But what exactly does a full-package marketing service include? and Have you really understood the benefits of integrated marketing? Let's explore in detail in this article to learn more about it all-in-one digital marketing and why it is the optimal solution for modern businesses.
What is integrated marketing (integrated communications)?
Integrated marketing, also known as integrated communications, is a multi-channel approach where all marketing and communication activities are tightly integrated to create unified effectiveness. Instead of focusing on just one channel, integrated communications leverage the power of multiple platforms such as websites, social networks, email marketing, Google and Facebook ads, along with other traditional media channels. This not only helps brands reach target customers at multiple touchpoints but also ensures that the message is delivered consistently and seamlessly across all channels.
Benefits of integrated marketing services
Ensuring consistency in strategy
An effective marketing strategy requires close coordination between communication channels, from SEO, advertising, to social media. With the service marketing as a whole, businesses can ensure consistency in messaging, imagery, and customer approach across all platforms. This not only helps the brand maintain professionalism but also creates a strong, consistent impression in the eyes of customers. The harmony between elements also increases brand recognition and builds trust, helping businesses stand out from competitors.
Save time and costs
Managing each task in a marketing strategy requires a lot of time and resources. However, when using a full-package marketing service, businesses do not need to worry about complex tasks such as writing SEO-standard articles, managing fanpages, or running multi-channel ads. These tasks are handled by an experienced team of experts, helping to optimize costs and save time. Instead of spreading resources on non-core activities, businesses can focus on core business operations and create greater value.
Increasing brand reach and recognition
Integrated marketing services help businesses expand their customer reach across multiple channels, from Google, Facebook, to email marketing and e-commerce platforms. Not only stopping at creating engaging content, this service also optimizes advertising strategies to bring the brand to the right audience at the right time. This not only increases brand awareness but also improves conversion rates, helping businesses increase sales and build long-term relationships with customers.
Optimizing the effectiveness of communication channels
Instead of running multiple separate campaigns, integrated marketing focuses on comprehensively optimizing all communication channels. Experts will analyze data to orient strategies so that each channel achieves the highest effectiveness. For example, SEO can be used to improve search engine rankings, while paid advertising is adjusted to increase instant traffic. This coordination not only saves resources but also ensures that business goals are optimally achieved.
Shaping long-term development strategies
Full-package marketing services (integrated communication) not only focus on short-term campaigns but also support businesses in building sustainable strategies. From market research, competitor analysis, to optimizing customer management systems, this service ensures businesses have a clear roadmap for long-term development. This is especially important in a highly competitive market, where businesses need thorough preparation to overcome challenges and maintain their position. Integrated marketing is not just a temporary solution but also a strategic tool to achieve stable growth and long-term success.
Which businesses need to implement integrated digital marketing services?
Integrated Digital Marketing services are the ideal solution for businesses struggling to build and implement marketing strategies. For startups shaping their business goals, the lack of experience and resources to build marketing campaigns suitable for their products or services is a major challenge.
In addition, businesses with limited budgets, wishing to optimize costs for personnel and campaigns while still ensuring marketing effectiveness, also need this service. Moreover, companies that do not have marketing departments or lack a comprehensive customer approach strategy will also greatly benefit from a specialized integrated marketing solution.
For marketing departments operating in isolation, lacking consistent management, or businesses that have implemented integrated marketing but face difficulties in improving effectiveness, conversion rates, and optimizing budgets, this service is the key to helping them overcome limitations and compete more strongly in the market.
Should businesses do it themselves or hire a full-package digital marketing service?
Advantages of doing it yourself
Self-implementing Digital Marketing activities brings significant benefits, especially for small businesses or startups with limited resources. By managing themselves, businesses can control the entire process, from ideation to execution, ensuring that every step aligns with the strategic vision. This is also an opportunity for businesses to build an in-house team with deep brand understanding, increasing flexibility when adjusting strategies. Additionally, self-implementation brings a sense of proactivity and short-term cost savings, especially when free or low-cost tools are effectively applied.
Difficulties in self-managing digital marketing
Although there are certain benefits, self-managing Digital Marketing also faces many risks and major challenges. The first is the lack of expertise, as Digital Marketing is not just about creating content or running ads, but also requires deep understanding of SEO, data analytics, and new technology trends. Self-implementation can make it difficult for businesses to keep up with the rapid changes in the market. Moreover, the pressure from a large workload, especially when having to run the business and handle marketing at the same time, easily leads to mistakes, wasted time, and resource loss. Many businesses realize that, although initial costs are saved, the consequences of ineffective implementation make them pay a higher price in the long run.
Why should you hire a full-package service?
For many businesses, hiring a full-package Digital Marketing service is a wise and effective choice. Professional agencies like DPS.MEDIA not only provide experienced teams but also possess up-to-date knowledge of technology and the market. With a full-package service, businesses can maximize specialization from strategy building to actual implementation, saving time and effort. Instead of trial and error, hiring a full-package service delivers quick, clear results and optimizes costs. More importantly, service providers help businesses avoid common mistakes and ensure that all campaigns are aimed at sustainable growth goals.
What does DPS.MEDIA's integrated marketing service include?
overall SEO
SEO plays an important role as a solid foundation for all Digital Marketing campaigns. At DPS.MEDIA, comprehensive SEO services implemented based on systematic keyword research, creating SEO-standard content according to Yoast SEO/Rank Math criteria. In addition, the service also focuses on on-page techniques, such as improving website structure, page loading speed, and mobile-friendliness. For off-page, building a system high-quality backlinks from reputable websites helps increase the credibility and ranking of the website. Additionally, performance analysis tools such as Google Analytics and Google Tag Manager are integrated to monitor, evaluate, and continuously improve SEO strategies, delivering the best results for clients.
Fanpage Care
Fanpage is not only a communication channel but also the face of the brand on social networks. Understanding this, DPS.MEDIA provides comprehensive Fanpage management services. First, the team will thoroughly research the product, service, and target customers to develop suitable content plans. The posts are not only informative but also ensure entertainment and interaction, thereby building a connected community around the brand. Especially, mini games and activities during holidays and weekends are designed to stimulate user participation. Accompanying images and videos are all professionally produced, helping to enhance attractiveness and communication effectiveness.
Google Maps SEO
Optimizing Google Maps is not just about getting your business on the map but also increasing credibility and reaching potential customers. DPS.MEDIA provides a comprehensive solution from verify Google Maps business registration, location verification on Grab, increasing reviews for Maps to improve location ranking; to regularly updating posts on Maps and handling legal issues such as removing duplicate maps, fake maps, resolving map ownership disputes, restoring suspended or disabled maps, etc. This is especially important for local businesses, as customers often search for services or products near them. With support from a team of experts, DPS.MEDIA's Google Maps SEO service helps your business always stand out and be easily found.
Multi-channel advertising
Instead of focusing on a single channel, DPS.MEDIA's multi-channel advertising strategy helps businesses reach customers on all popular platforms such as Google, Facebook, YouTube, TikTok, Zalo, and even e-commerce platforms like Shopee and Lazada. Each advertising campaign is customized for each channel to achieve the highest effectiveness. For example, advertising on Google increases visibility in relevant searches, while advertising on TikTok leverages short videos to make a strong impression on young customers. The harmonious coordination between these channels not only enhances brand awareness but also ensures a consistent message is delivered.
Zalo Marketing
Zalo is a potential platform with a large user base in Vietnam, and DPS.MEDIA has maximized this power through its Zalo Marketing service. Not only stopping at creating a Zalo Official Account, DPS.MEDIA's team also builds an automatic message management system, making it easy for businesses to reach and interact with customers. In addition, Zalo Ads campaigns are designed to suit user behavior and needs, ensuring high effectiveness. From content to accompanying images, everything is carefully prepared to create a strong impression on customers on this platform.
Video production
Video has become the most effective medium for delivering messages in the digital age. At DPS.MEDIA, each video starts with a process of researching the product, service, and target customers, from which a suitable script is developed. The production team will write scripts and edit videos based on original sources provided by the client to ensure compliance with the standards of platforms such as TikTok, YouTube, or Facebook. In addition, the videos not only focus on product promotion but also tell emotionally engaging stories, helping the brand leave a deep impression in customers' minds.
Email Marketing
Email Marketing is not just about sending emails but about building a personalized communication channel with customers. DPS.MEDIA helps businesses collect, categorize, and filter email lists accurately, thereby creating effective email campaigns. Email content is creatively built, with attractive subject lines and content that meets the recipient's needs. Accompanying images and designs are also carefully crafted, ensuring professionalism and appeal. Especially, performance reports after each campaign help businesses evaluate and optimize their strategies.
Seeding
Seeding is not simply about creating promotional posts but about building a natural brand presence on forums and social networks. DPS.MEDIA focuses on creating authentic discussions related to the business's products or services. Through cleverly designed posts and comments, the brand gradually builds credibility and attracts community interest naturally. This not only increases awareness but also creates a strong viral effect, helping your brand leave a deep impression. DPS.MEDIA can implement multi-platform seeding such as
KOL and press booking
KOLs (Key Opinion Leaders) and the press are powerful communication channels that help enhance brand image and reputation. DPS.MEDIA connects businesses with suitable KOLs, thereby implementing promotional campaigns strategically.
Additionally, collaborating with major newspapers helps brands reach a wider customer group. All these activities are carried out with thorough research, ensuring that the brand's message is delivered in the most effective and authentic way.
Integrated marketing service pricing at DPS.MEDIA
At DPS.MEDIA, comprehensive Marketing service packages (Integrated communications) are flexibly designed to meet all needs from basic to advanced for businesses. With three options: Basic, Standard, and Premium, prices range from 8.5 million to 30 million VND, the service packages are not just numbers but a commitment to value.
The Basic package focuses on core needs such as basic SEO and Fanpage content writing, while the Standard package expands to include items like Google Maps reviews, Group Seeding, and Email Marketing. Especially, the Premium package is fully customized, enhances KPIs across platforms, increases the number of Ads campaigns, and includes consulting Newspaper Booking, KOLs Booking. The flexibility in pricing not only helps businesses optimize costs but also ensures the highest efficiency, suitable for each specific business strategy.
Conclusion
In the era of strong digital development, choosing a comprehensive marketing service is not just a strategy but also a decisive factor for long-term business success. DPS.MEDIA is proud to be a reliable partner, providing outsourced marketing departments comprehensive solutions from SEO, multi-channel advertising to creative content production. With an experienced team of experts and a modern approach, DPS.MEDIA is committed to not only helping you build your brand but also elevating your position in the eyes of customers. Don’t hesitate, contact us today to start your journey to conquer the market with the most effective integrated marketing strategies!
