TikTok Shop has become a popular platform, allowing individuals and businesses to do online business and reach a large number of users globally. However, to avoid being penalized or having features restricted, you need to comply with TikTok Shop's regulations. In today's article, DPS Media will help you learn about the documents provided by TikTok Shop, including regulations and terms so you can optimize your business results on this platform. Let's find out together!
Overview of the benefits of complying with policies from TikTok Shop documentation
To create a healthy and fair environment for users, TikTok has policies that sellers providing product information and buyers must comply with. In addition, sellers must also comply with TikTok's community guidelines and prohibited product policies.
This policy benefits both sellers and buyers. Sellers will build a positive shopping environment that develops better and better. Buyers will have a safe and healthy shopping experience. Customers will have more trust in the benefits they receive and use TikTok Shop more for shopping.
Possible consequences if you do not read TikTok Shop documents carefully or do not comply with the platform's regulations, sellers may:
- Have products removed from the platform
- Have posted content removed or blocked
- Receive warning notifications
- Have creator/seller benefits suspended
- Have creator/seller benefits permanently revoked
- Have account locked
- Have monetization features restricted
- Be prosecuted by relevant authorities
Therefore, it is best to carefully read the regulations and documents of TikTok Shop to avoid the aforementioned consequences.
Summary of the policies included in TikTok Shop documentation
Policy on content and prohibited behaviors when listing products
The list of prohibited content and behaviors is specified in the TikTok Shop documentation, including:
List of misleading products
- Content must be accurate and truthful about the product, with no misleading or fraudulent information.
- Information related to promotional services must not be displayed. However, delivery, returns, logistics, refunds, or customer service are not restricted.
- Không được dùng từ ngữ phóng đại hoặc hứa hẹn về tác dụng của sản phẩm mà không có cơ sở khoa học. Ví dụ: sản phẩm có thể chữa bệnh nan y,…
- Không được đưa ra các mô tả phóng đại hoặc tuyên bố tuyệt đối mà không có bằng chứng khách quan, liên quan và hợp lệ để chứng minh. Ví dụ: sản phẩm số 1, 100% thiên nhiên,… mà không có chứng chỉ cụ thể.
- Không được so sánh với các trang thương mại điện tử hoặc sản phẩm khác. Ví dụ: sản phẩm này rẻ hơn so với trang web ABC,…
- Do not exaggerate promotional prices or make unsupported price comparisons.
- Do not make false statements or commitments about the product being sold. For example: claiming the listed product has won awards, has certificates, or is linked to other products.
In addition, you must comply with the regulations and laws of the host country.
Weight control/management
The list of uploaded products must ensure:
- Do not use photos or descriptions of the body in an unhealthy state or images of unhealthy eating habits to promote products.
- Not related to diets or products that help with weight management.
- Không được đưa ra các lời hứa không có cơ sở khoa học hoặc phóng đại về hiệu quả của sản phẩm. Ví dụ: chỉ cần dùng sản phẩm này mà không cần thực hiện các chế độ ăn kiêng, tập thể dục thể thao, hoặc dùng sản phẩm giúp giảm cân nhanh chóng, dễ dàng,…
- Do not mention specific numbers about weight loss or calories the product can help burn.
Shocking and sensational content
- Không được sử dụng hình ảnh gây sốc, sợ hãi, ghê rợn hoặc đẫm máu. Chẳng hạn: hình ảnh hiện trường tội ác, tai nạn, kinh dị,…
- Không được sử dụng hình ảnh phản cảm, gây khó chịu, kinh tởm hoặc xúc phạm như các hình ảnh liên quan đến lối sống tình dục, chất thải, bẩn thỉu,…
- Không được sử dụng hình ảnh bạo lực, tội ác, tàn ác hoặc ngược đãi động vật. Ví dụ: hình ảnh chọi gà, chọi chó,…
- Do not use images of dangerous actions or behaviors without any appropriate protective or safety measures. For example: images of mountain climbing, skydiving, etc., without wearing protective gear.
- Không được sử dụng ngôn từ bạo lực, xúc phạm, thô tục,… Ví dụ: hình ảnh đánh nhau, chửi bới,…
Alternative order information
Sellers must pay attention to the order information of the product list on TikTok Shop. The product list must comply with the principle: Do not contain links or call customers to leave TikTok Shop to place orders. This means TikTok Shop does not encourage sellers to lead users off this platform.
Products not complying with TikTok regulations
TikTok Shop's documentation also stipulates: Sellers must pay attention to the current laws of the TikTok Shop platform when providing product information. The product list must comply with the following principles:
- Do not list, post, or upload products that do not meet the applicable legal standards for the target customer's country or region.
- Uploaded products must ensure there is no misleading description, provide all necessary information, and sellers must describe products accurately, honestly, and clearly.
In summary, sellers are required to comply with the TikTok Shop Prohibited Products Policy and the TikTok Shop Restricted Products Policy.
Safety for minors
TikTok prohibits all advertising or promotional content targeting children under 18 years old. For example: do not post videos encouraging young children to buy products or ask parents for money to buy products; or videos that may endanger the health and safety of young children.
Other terms
- Sellers are not allowed to change products already listed on the product detail page.
- Sellers must not distribute content that infringes copyright, privacy, or illegally uses someone else's reputation. Do not use images or names of celebrities to promote products without their or their representative's consent.
- Sellers must not exploit the TikTok Shop platform to increase product views, including using unrelated keywords or making false statements about the brand, product features, or generating fake traffic using bots or other methods.
- Sellers must not post illegal content, regulations, customs, and social norms on their product detail pages.
Automatic order cancellation policy
TikTok always strives to ensure product quality and shopping experience for users, including an automatic order cancellation policy. As a seller, you need to understand and comply with this policy to avoid violations.
When selling on the TikTok Shop platform, you need to deliver products to buyers in a timely manner, without delay. If you do not deliver within the specified time, the platform has the right to automatically cancel the order and refund the buyer.
Sellers can consider using online sales management software integrated with TikTok Shop to confirm and deliver orders promptly, avoiding automatic order cancellations. Through this, you can conveniently manage orders, operate efficiently, and synchronize data from other platforms on a single interface.
There are two types of orders on TikTok Shop: standard orders and pre-orders. Standard orders are those you have in stock, pre-orders are those that require longer processing time. TikTok stipulates as follows:
- Đối với đơn hàng tiêu chuẩn, nếu chưa chuyển sang trạng thái “Đang giao – Đang chờ lấy hàng” trong 4 ngày kể từ khi đơn hàng được tạo, hoặc nếu bạn đã xác nhận nhưng nhà vận chuyển chưa lấy hàng trong 6 ngày kể từ khi đơn hàng được tạo, đơn hàng sẽ bị huỷ tự động.
- Đối với đơn hàng đặt trước, nếu bạn không giao hàng trước ngày dự kiến đã thông báo cho khách hàng, đơn hàng sẽ bị huỷ tự động và TikTok sẽ hoàn tiền cho khách hàng. Có thể chọn ngày vận chuyển dự kiến từ 3 – 30 ngày tùy theo lịch của đơn hàng.
You need to clearly understand the product and order policies on TikTok Shop to work effectively, improve business quality, enhance customer experience, and increase your revenue.
TikTok Shop Live regulations
Compliance with TikTok Shop Live regulations on attire
When live TikTok Shop, you need to pay attention to the clothes you wear. If your clothes are too short, too tight, reveal underwear or too much skin, the system will detect and block your broadcast.
Therefore, if you sell products such as underwear, swimwear, etc., you should wear additional protective clothing underneath to avoid TikTok considering it inappropriate content. For other product categories, you should also choose modest and culturally appropriate outfits for livestreaming.
Do not copy content from other platforms
TikTok has a livestream re-upload feature but it is strictly moderated. If you repost old livestream content, you will not create natural interaction with viewers. This will lower your account score and reduce your reach to viewers. You should create new, creative content to attract and better connect with your audience when livestreaming on TikTok.
Synchronize livestream products and products in the shopping cart
When livestreaming on TikTok Shop, you need to ensure that the product you sell on air matches the product link attached to the shopping cart. If the product in the cart has an image that does not match the product in the livestream, TikTok will block the cart and stop your broadcast. You should also avoid selling counterfeit products or imitations of famous brands as TikTok will scan and handle these cases.
Compliance with TikTok Shop Live regulations on children
When livestreaming on TikTok Shop, you should avoid having children appear directly because this is a social media platform for adults only. TikTok also does not allow you to use images of children for profit. This is to protect the privacy and safety of children as well as other users on TikTok.
Do not trade items prohibited by TikTok Shop documentation
Sellers are not allowed to post and sell the following items:
- Guns, ammunition, and weapons
- Hazardous items or chemicals
- Animals and animal products
- Drugs or other addictive substances
- Sexual products and services
- Money, gift cards, and other financial products
- Counterfeit, fake, copyright-infringing, or intellectual property-violating products
- Stolen goods or goods not owned by the seller
- Products of illegal origin
These are commonly banned products on TikTok Shop. In addition, you should also check the specific documentation on other prohibited products on TikTok Shop to avoid violations.
Avoid providing QR codes or redirecting viewers to other platforms
When livestreaming on TikTok Shop, you should avoid mentioning other platforms such as Facebook, Shopee, Lazada,… because TikTok will consider this a violation. You are also not allowed to publicly share information such as addresses, phone numbers, QR codes, or links outside of TikTok.
Conclusion
Summary of TikTok Shop documentation
In this article, DPS Media has provided you with a comprehensive collection of TikTok Shop documents, including standards, regulations, and TikTok Shop terms that sellers, especially beginners, need to thoroughly understand. Start your online business journey on TikTok Shop today!
TikTok Shop platform development and operation services provided by DPS Media
DPS understands that without experience, operating an e-commerce platform can be challenging, and it will be difficult to compete with other shops if you are a “newbie”. DPS will solve your tough problems and support you in building a TikTok Shop channel development strategy with optimal costs.
DPS Media provides a comprehensive range of services specifically designed for the development and operation of the TikTok Shop platform. The professionalism of your shop will enhance the online shopping experience for customers, thereby increasing the likelihood of purchase decisions.
TikTok Shop booth design
Creating an interface TikTok An eye-catching shop is very important. DPS Media offers design services for materials such as banners, logos, product avatar frames, and detailed product images, etc.
Content creation and marketing
DPS Media also provides persuasive product description writing services as needed, uploads products, and works with the platform to fix errors until the product is publicly approved. A product with complete information allows customers to quickly access details, increasing credibility.
TikTok Shop order boosting
The order rate depends on many factors: shop setup, pricing, promotions, product diversity, etc., and especially previous reviews and purchases. Products with existing sales and good feedback will earn more customer trust.
Advertising
Of course, on any platform, attracting organic traffic for new shops is quite difficult. Therefore, DPS offers a variety of advertising packages to help increase shop traffic and improve order rates.
Statistics and performance tracking
In addition, DPS Media also provides detailed statistics and reports so shop owners can easily monitor and evaluate performance, thereby suggesting development directions and sales-boosting plans.
Why choose DPS Media?
It is not difficult to find service providers for TikTok Shop platform development, but you need to research carefully to optimize your shop's operational efficiency. With DPS Media, we are proud to be chosen by many businesses and individuals for the following reasons:
- Experience and expertise: DPS Media has many years of experience in online advertising and platform development. We thoroughly understand how TikTok works and how to optimize the TikTok Shop platform for the best performance.
- Creativity and trend-catching: DPS, with a young team, constantly updates the latest trends and regulations, ensuring your store is equipped with advanced features.
- Good prices: We are committed to offering various flexible service packages to suit your budget and goals. This helps you save costs while still achieving the desired results on the TikTok Shop platform.
Let DPS Media accompany you in operating and developing your TikTok Shop e-commerce platform.
