Comet Perplexity and ChatGPT Atlas have just launched, creating a new breakthrough in the field of AI and online search. This raises a big question: Is Google really under pressure in the fierce technology race?
ChatGPT Atlas stands out with a familiar interface but integrates a convenient ChatGPT sidebar, helping users search faster and more efficiently [[1](https://laodong.vn/cong-nghe/5-ly-do-chatgpt-atlas-ai-vuot-troi-so-voi-chrome-va-safari-1596362.ldo)].
With over a hundred SMEs being consulted, DPS.MEDIA finds that this innovation not only brings convenience but also forces digital marketing strategies to change to keep up with trends.
Google is facing a major challenge as new competitors enhance user experience and overcome many traditional weaknesses. This is a golden time for businesses to seize the opportunity for rapid technology transformation.
Comet Perplexity and ChatGPT Atlas usher in a new era of artificial intelligence in the field of search and customer support
The revolution in search technology and customer support
Comet Perplexity and ChatGPT Atlas have just been introduced as significant advancements in integrating AI into search and customer care experiences. Especially, ChatGPT Atlas from OpenAI is not only an AI browser but also a tool to help businesses quickly and accurately exploit data. For example, Perplexity's Comet has attracted users thanks to its ability to provide concise and clear answers, helping reduce information search time.
For SMEs in Vietnam, this is a favorable time to take advantage of new AI platforms to improve marketing effectiveness and customer care. According to DPS.MEDIA, the emergence of technologies like ChatGPT Atlas offers opportunities to enhance user experience and optimize digital business operations.
Is Google really under pressure? – A practical perspective from DPS.MEDIA
Although Google still dominates the search segment with a global market share of over 90%, the emergence of AI browsers like ChatGPT Atlas and Comet Perplexity is creating significant competitive pressure. These tools use AI to provide direct answers, reducing reliance on clicking through multiple websites.
This could change user search behavior, especially in areas requiring quick and accurate answers, such as customer service and product consulting. DPS.MEDIA believes SMEs need to flexibly update and apply AI technology to avoid falling behind in this volatile digital era.
AI implementation checklist in marketing and customer support for SMEs
- Status assessment: Identify current processes in information search and customer care that can be improved with AI.
- Choose the appropriate platform: Explore and experiment with tools like ChatGPT Atlas or Comet Perplexity.
- Team training: Provide employees with knowledge on how to optimize the use of AI tools at work.
- Monitor effectiveness: Set clear KPIs to measure the impact of AI on customer experience and business performance.
| AI Tools | Key highlights | Main Application |
|---|---|---|
| ChatGPT Atlas | Integrated AI browser, supports fast and accurate search | Advanced queries, market testing, customer care |
| Comet Perplexity | Concise answers, reduces search time | Supports sales, product information consulting |
Takeaway: Comet Perplexity and ChatGPT Atlas are not only new tools, but also open up comprehensive digital transformation opportunities for businesses, especially Vietnamese SMEs. Timely adoption of advanced AI technologies will help businesses create outstanding value and quickly adapt to today's fiercely competitive market.
Reference: Tinhte.vn
Analysis of technological strengths and outstanding features of Comet Perplexity and ChatGPT Atlas compared to Google
Foundational technology: AI and new interactive experiences
Comet Perplexity and ChatGPT Atlas both leverage the power of artificial intelligence (AI) to create a more personalized search and web browsing experience. While Google still relies heavily on traditional search algorithms and continuously updates supporting AIs, Comet Perplexity stands out with its ability to combine ChatGPT for thorough, in-depth answers. ChatGPT Atlas is the first AI web browser developed by OpenAI, helping users access information in a more “consultative” way rather than just providing simple search results [[1](https://tinhte.vn/thread/thu-nhanh-chatgpt-atlas-openai-mang-trinh-duyet-ai-toi-day.4067367/)].
This creates a major breakthrough for Vietnamese SMEs in applying AI technology to marketing, as AI helps optimize content, enhance customer experience, and shorten interaction time.
Outstanding features and competitive advantages over Google
Unlike Google, which stands out for its big data and processing speed, Comet Perplexity and ChatGPT Atlas focus on conversational experience, helping users get deeper, more specific answers instead of just providing links. ChatGPT Atlas also integrates an AI browser with multitasking, intuitive support and helps quickly sketch out ideas, making it very suitable for modern work environments.
According to DPS.MEDIA, this is a huge plus for SMEs to leverage these two tools in building content campaigns, market research, and exploiting customer data more effectively than relying solely on traditional Google Search.
Evaluation and action checklist for SMEs
- Needs assessment: Identify marketing goals that need to focus on in-depth information search or multi-dimensional customer experience.
- Test AI browser: Use ChatGPT Atlas to survey consulting capabilities and optimize user experience on the website.
- Leverage data analytics: Combine Comet Perplexity to analyze market trends and customer feedback quickly and from multiple perspectives.
- Adjust strategy: Based on test results, update content and advertising strategies to match new search behaviors.
| Feature | Comet Perplexity | ChatGPT Atlas | |
|---|---|---|---|
| AI technology | Basic, focused on search algorithms | Integrate ChatGPT AI with deep answering capabilities | The first AI browser, supporting multitasking and instant consulting |
| User interaction | Simple interface, results in link format | Direct conversation, detailed suggestions | Consulting and analysis based on multi-dimensional context |
| Applications for SMEs | Traditional advertising and SEO tools | Support in-depth research on market and customers | Optimize customer experience, fast content development |
Takeaway: Comet Perplexity and ChatGPT Atlas are not only new products but also technological advances that make search and information access more interactive and in-depth. Vietnamese SMEs need to proactively experiment and adapt to stay ahead in the modern digital marketing game and fully leverage the advantages of AI that these platforms offer.
The impact of the emergence of these two tools on the digital marketing strategy of SMEs in Vietnam
Direct impact and new opportunities for SMEs
The launch of OpenAI's ChatGPT Atlas along with Comet Perplexity has created a major shift in how SMEs approach and leverage digital data. These tools not only provide a smoother search experience but also help optimize automated content creation processes, saving time and costs. With natural conversational abilities and integration of information from many reliable sources, SMEs in Vietnam can use them to enhance customer engagement and improve the effectiveness of marketing campaigns.
Changing digital marketing strategies: Leveraging new technology
It is important for businesses to adjust their strategies to align with the trend of smart search and content personalization. The ability to integrate APIs and utilize data from Comet Perplexity and ChatGPT Atlas will help SMEs build more effective automated customer care channels, from chatbots to email marketing. Additionally, user data evaluation and analysis will be deeper, giving businesses a comprehensive view of customer behavior.
Action checklist for SMEs to prepare for adopting new tools
- Assess content needs: Identify suitable content types that can be optimized with AI.
- Staff training: Enhance knowledge about AI and AI tools for effective implementation.
- Experiment with API integration: Connect tools to the current marketing system, paying attention to data security.
- Analyze & optimize: Use data from the tools to adjust campaigns towards personalization.
- Multi-channel integration: Synchronize tools with social media platforms, websites, and email marketing.
| Criteria | Details | Impact |
|---|---|---|
| Automation capability | Content creation, customer response, data analysis | Save time, increase work efficiency |
| Optimize user experience | Accurate information search, personalized content | Improve conversion rates and customer retention |
| Data analysis capability | Collect and aggregate diverse sources of information, continuously updated | Support faster and more accurate decision-making |
Takeaway: The emergence of Comet Perplexity and ChatGPT Atlas not only puts pressure on Google but also opens up breakthrough opportunities for Vietnamese SMEs. With the right application strategy from DPS.MEDIA, these businesses will be able to leverage the new technology wave to optimize costs, enhance interaction efficiency, and promote sustainable growth.
Reference information is updated from the recent newsletter on AI technology and OpenAI search [[1](https://news.tuoitre.vn/openai-unveils-search-browser-in-challenge-to-google-103251022083042835.htm)].
Is Google facing challenges or opportunities for innovation in the AI race: An objective perspective from DPS.MEDIA
The AI competition is both a challenge and a driving force for innovation
With the launch of Comet Perplexity and ChatGPT Atlas, Google is facing great pressure in the AI technology race. However, this is truly both a challenge and an opportunity for Google to reposition its products and services. According to global AI market data, the total industry value is expected to exceed 200 billion USD by 2027, showing enormous growth potential for all participants. New competitors help create diversity in features and user experience, driving Google to enhance interactivity and personalization.
Implementation reality and impact on SMEs in Vietnam
From the perspective of DPS.MEDIA, new AI solutions not only affect consumers but also bring opportunities to innovate marketing methods for Vietnamese SMEs. Applying AI in digital marketing helps optimize costs, increase engagement, and improve campaign effectiveness. For example, modern AI tools can analyze customer data three times faster than traditional methods, helping make more accurate strategic decisions. However, SMEs need to ensure investment in appropriate technical resources to maximize AI benefits.
Action checklist for SMEs in the context of rapid AI development
- Assess the demand and ability to apply AI in business to avoid wasting resources and improve efficiency.
- Find reputable strategic partners such as DPS.MEDIA to implement suitable solutions and save time.
- Train internal teams to grasp new technologies and support continuous implementation.
- Regularly update AI technology trends to avoid being left behind in market competition.
| Criteria | Benefits of applying AI | Challenges to note |
|---|---|---|
| Optimizing advertising costs | Increase ROI efficiency, reduce personnel costs | Require data analysis skills |
| Personalizing customer experience | Increase conversion rates and customer retention | Customer data must be strictly secured |
| Predictive trend analysis | Helps make decisions faster and more accurately | Requires large and diverse data sources |
Takeaway: Comet Perplexity and ChatGPT Atlas create certain pressure on Google, but at the same time open up opportunities for this tech giant to innovate and enhance the user experience.. From the perspective of DPS.MEDIA, this is the right time for SMEs in Vietnam to leverage AI technology to achieve effective growth in a highly volatile competitive environment.
Advice for SMEs on how to leverage new AI to increase marketing campaign effectiveness
Understanding the new AI trends in marketing correctly
The launch of Comet Perplexity and ChatGPT Atlas marks an important milestone, enabling SMEs to access AI technology with superior natural language processing capabilities. Instead of relying solely on traditional tools, small and medium-sized businesses can leverage AI to analyze customer behavior, personalize content, and optimize advertising costs. According to a PwC report, 54% of small and medium-sized businesses have recorded revenue growth thanks to integrating AI into marketing campaigns, proving the practical power of this technology.
How to effectively apply AI for SMEs from the perspective of DPS.MEDIA
The key point is to select AI tools that fit the budget and strategic objectives. DPS.MEDIA recommends that SMEs apply AI to automate tasks such as content creation, customer data analysis, and campaign performance measurement instead of running mass advertising. This helps save costs while increasing conversion rates. Additionally, SMEs should utilize AI to control the quality of marketing content, avoiding unnecessary mistakes that could negatively impact the brand.
Action checklist for SMEs
- Needs assessment: Identify which marketing tasks can be automated or improved with AI.
- Tool selection: compare AI solutions (Comet Perplexity, ChatGPT Atlas, etc.) based on features and budget.
- Staff training: Ensure the team understands and effectively uses new AI tools.
- Test and optimize: Run pilot campaigns before large-scale deployment.
- Continuous monitoring: Track KPIs and adjust tactics to increase effectiveness.
| AI Tools | Outstanding features | Suitable for SMEs |
|---|---|---|
| Comet Perplexity | Optimize questions and answer content, accelerate customer interaction | Yes, especially in customer service and chatbots |
| chatgpt Atlas | Deep analysis of customer behavior, personalized content strategy recommendations | Very suitable for developing content marketing and email marketing |
| Google AI | Deep integration with advertising platforms, supports trend prediction | For businesses with large budgets and needing comprehensive solutions |
Takeaway: Leveraging new AI platforms like Comet Perplexity and ChatGPT Atlas helps SMEs increase marketing campaign effectiveness by personalizing customer experience and optimizing budgets. The key to success lies in choosing the right tools and implementing them strategically, which is also the experience shared by the DPS.MEDIA team in their journey accompanying Vietnamese SMEs.
Develop content strategy and user experience based on the interactive and personalized capabilities of ChatGPT Atlas and Comet Perplexity
Leverage interactive and personalized advantages to enhance user experience
ChatGPT Atlas and Comet Perplexity modernize the way SMEs connect with customers through deep interaction capabilities and personalized content. Flexibility in real-time responses brings a more natural, friendly experience, contributing to a user retention rate increase of up to 35% (*according to the 2024 Digital Marketing Industry Survey*). Businesses can leverage this feature to design content tailored to the behavior and needs of each customer group, creating sustainable differentiation in today's competitive landscape.
Recommend content development strategies based on data analysis and AI
Applying chatgpt Atlas and Comet Perplexity is not just about generating automated content but also relies on a rich user data platform. DPS.MEDIA advises SMEs to focus on collecting interaction data to continuously adjust content, combined with AI-based customer behavior analysis to personalize marketing messages. This helps save advertising budgets while increasing engagement and actual conversion rates.
Checklist for building content strategy with ChatGPT Atlas and Comet Perplexity
- User behavior analysis: Collect and evaluate interaction metrics to design content targeting the desired customer group.
- develop interaction scenarios: Build conversation templates for each audience, ensuring personalized experiences for each one.
- Process automation: Use AI to update and optimize content in real time, minimizing operational costs.
- Measurement and adjustment: Monitor campaign effectiveness through real-time data and make timely adjustments.
- User data protection: Ensure compliance with security regulations, especially when automating the processing of personal data [[1](https://laodong.vn/cong-nghe/chatgpt-atlas-cho-phep-tu-dong-hoa-tac-vu-gay-lo-ngai-ve-du-lieu-nguoi-dung-1596333.ldo)].
| Factors | ChatGPT Atlas | Comet Perplexity |
|---|---|---|
| Interaction capability | Provides flexible conversations, advanced task automation | AI browser supports diverse queries, remembers user context |
| Content personalization | Based on interactive data and real-time feedback | Integrates open, multidimensional data sources for the most suitable options |
| Main Application | Deploy chatbots, support customer care for SMEs | Integrate AI search results, enhance information lookup experience |
| Key highlights | Extensive automation, saves manpower | Optimize multi-source search, personalize results |
Takeaway: The combination of ChatGPT Atlas and Comet Perplexity in content strategy helps SMEs in Vietnam optimize user experience through dynamic interaction and deep personalization. This is an important step in digitalizing marketing, creating a foundation for sustainable customer retention and development in the new era.
Predict AI development trends and long-term impacts on the search and digital marketing market in Vietnam
AI development trends in the search and digital marketing market
The launch of Comet Perplexity and ChatGPT Atlas marks a strong advancement in AI technology, especially in search platforms and user interaction support. In Vietnam, this breakthrough opens up opportunities to improve customer experience, especially for SMEs, through fast data analysis and campaign optimization. According to data from digital advertising events, AI is helping to increase marketing efficiency by up to 30% compared to traditional methods [[1](https://vietnamnews.vn/economy/1722525/ai-is-changing-marketing-boosting-efficiency.html)].
Long-term impacts and challenges for Google and the Vietnamese market
Although Google still holds the leading position in search, the competitive pressure from new AIs like Comet Perplexity and ChatGPT Atlas cannot be underestimated. These new systems provide a higher level of personalization and deeper understanding of user context, changing the way consumers interact with search tools and online advertising. This forces businesses to update their digital marketing strategies to maintain their market position.
Response strategies and practical opportunities for SMEs
From the perspective of DPS.MEDIA, SMEs should leverage AI technology to build flexible digital marketing strategies and achieve high conversion rates. Applying AI not only helps optimize costs but also enhances the quality of customer interaction, thereby driving sustainable revenue growth.
| AI trends | Main impacts | Recommendations for SMEs |
|---|---|---|
| AI personalizes experience | Increase customer retention, boost interaction | Invest in AI for CRM and multi-channel advertising |
| Advanced data analysis | Optimize cost efficiency and campaign performance | Apply AI analytics tools for accurate decision-making |
| AI-powered search optimization | Improve search rankings and brand visibility | Integrate AI SEO, high-quality content |
Action checklist for SMEs:
- Explore and experiment with AI tools supporting marketing
- Train staff on digital and AI skills
- Focus on customer data to personalize the experience
- Monitor and adjust campaigns based on AI analysis
Takeaway: Comet Perplexity and ChatGPT Atlas not only create competitive pressure on ”giants” like Google but also open up many opportunities for Vietnamese businesses to apply AI to optimize marketing and enhance customer experience. By proactively innovating digital marketing strategies, SMEs can completely turn challenges into sustainable growth levers.
A person's perspective in life
Comet Perplexity and ChatGPT Atlas are creating a new wave in the AI browser industry. Google truly faces increasingly fierce competition.
Experience new AI browsers to feel the difference in search and interaction. Don't hesitate to experiment to find the tool that suits you best.
You can learn more about AI trends in digital marketing and its impact on SMEs. The topic of applying AI technology to advertising strategies is also worth exploring.
DPS.MEDIA always accompanies SMEs on the digital transformation journey. Share your opinions and experiences right below the comments section of the article! [[1]](https://baomoi.com/chatgpt-atlas-ra-mat-thach-thuc-trinh-duyet-google-chrome-c53551490.epi)
