Valentine's Day is a “once-in-a-lifetime” opportunity for businesses to explode sales, especially for couples. Double or triple your sales and leverage brand viral effects. But how to build a good Valentine's Day (14/02) marketing campaign? Let's check out the article below!
Learning from successful Valentine's Day (14/02) marketing campaigns
Coca-Cola's “Love Is In The Air” campaign
Coca-Cola is one of the world's leading corporations. Their marketing campaigns are also closely followed worldwide. A prime example is the 2013 Valentine campaign, which touched many hearts and created romantic and happy moments for couples.
Coca-Cola chose a bustling and crowded city, then cleverly attached Coke cans to thousands of red balloons. These balloons floated in the sky and fell down to young couples sitting together.
Thanks to the red color of the Coke cans and the balloon idea, the campaign went viral. The slogan was “Happy Valentine from Coke.” Coca-Cola conveyed the idea that simply drinking Coke together brings happiness. The campaign spread to the community, and many people rushed out to buy more Coke to drink with their loved ones.
The campaign was very successful and recognized worldwide, highly rated by experts.
[embedyt] https://www.youtube.com/watch?v=Df8_EVMuAP0[/embedyt]
Uber's Valentine's Day (14/02) marketing campaign
Uber is one of the startups with not too much initial investment capital, but its Valentine campaign that year left a big impression.
Uber helped men send beautiful bouquets of roses to their wives or lovers by simply selecting ROSES on their app. They just need to choose the delivery location and someone will deliver it right to their hands.
This creates a huge surprise for women. Many orders were placed, and they generated a large amount of revenue.
In addition, they promoted Valentine’s Day (14/02) by sharing across blogs and social networks along with hashtag #romanceondemand and viral clips. They also established relationships with local communities to easily carry out the campaign. This is a campaign that many businesses, from start-ups to large companies, have learned from.
Planning a Valentine's Day (14/02) marketing campaign
Before implementing marketing campaigns, you need to clearly understand your goals, target customers, and product audience to create the most accurate and thorough plan.
Researching customer shopping habits on February 14th
In the past, we didn’t pay much attention to holidays or anniversaries, but now these days have become extremely meaningful. Customers are willing to spend a moderate to large amount of money to give gifts to their loved ones. Additionally, it’s an occasion for them to buy gifts for themselves, their families, or their pets. Specifically:
- 19% shop for their pets
- 12% single people will reward themselves with something special
- 20% gifts will be given to relatives and friends
- The rest will be couples buying gifts for each other
Research has shown that, on average, men will spend about 70$ and single women will spend about 40$ on Valentine’s Day.
Additionally, 47% people agree that social media has a huge impact on their purchasing decisions.
Thanks to these studies, you will have the most suitable and effective Valentine’s Day (14/02) communication plan.
Building a Valentine's Day (14/02) promotional program
Valentine’s Day (14/02) promotional programs are very important and determine people’s participation.
You can refer to the following activities:
Selecting promotional products
After researching shopping habits, choose suitable products from your business to make them the main products for the campaign. The main products should be placed in prominent positions to attract attention. Additionally, you can create a special collection for this day. It could be unique combos for Valentine’s Day.
Also, prepare flowers and movie tickets in Valentine’s Day (14/02) promotional programs to give to couples. This is also a very attractive offer for couples.
Boosting the Valentine's Day (14/02) marketing campaign with vouchers
Vouchers are one of the things that will help motivate your customers. Because they give customers the feeling of buying good products at extremely attractive prices.
You should choose numbers that both ensure your profit and stimulate consumption. Usually, the discount is at least 25%.
Valentine's Day (14/02) content needs to be concise, succinct, interesting, and unique to attract readers. The images also need to be designed delicately and attractively.
Creating urgency to stimulate purchases
When shopping, people often think a lot and hesitate between products, prices, and stores. The longer it takes, the more customers lose interest in your product.
Therefore, you can attach a countdown clock to the program. This makes customers want to own it right away.
Choosing gift-giving methods
To differentiate yourself from competitors, you can add other forms such as electronic gift delivery services for loved ones (with gift wrap, ribbon, and card) delivered to the exact address and time as requested by the customer.
This will attract many customers to your store. Because this is quite special and interesting.
Organizing a Valentine's Day (14/02) minigame
With today's technology era, organizing mini games on social media platforms is an opportunity for your products and brand to reach many people in an instant. Combined with Valentine's Day (14/02) media methods, it creates a huge viral effect.
Therefore, consider selecting a few Valentine's Day (14/02) mini games to organize.
The rules are also quite simple, you can easily organize them.
Creating Valentine's Day (14/02) content
Content is king! Content is one of the things you need to invest in for your marketing campaigns. With words, you can stimulate someone to make a purchase decision, and also help them remember your brand.
Valentine's Day (14/02) content can be a touching article or the script of a meaningful video. It will help you spread quickly to many people, especially men.
To complete these Valentine's Day (14/02) marketing campaigns, you need smooth coordination between departments in the company to come up with the most perfect campaign. Each business and each product will suit a different form, so choose carefully.
DPS.MEDIA JSC Always ready to work with businesses to come up with marketing campaigns and fully organize them from A to Z, especially effective online campaigns with extremely low costs. Contact us now for detailed advice!
