International Children's Day 01/06 is a great opportunity to “push up” products for beloved children. As parents, everyone wants to bring the best and give meaningful gifts to their little ones. Therefore, this is a day where closing sales can reach up to 99.9%. All you need is a good marketing campaign for International Children's Day 01/06, including a communication plan, promotional programs, various content types, and minigames, etc. If you don't know how to do it yet, read the article below!
International Children's Day 01/06 Communication Plan
To get customers to buy on the exact day you want, you need to tease and evoke their emotions in the days leading up to 01/06, giving them enough time to feel – prepare – and make a purchase decision.
To achieve that, you need a complete communication plan for this day.
- Choose a message that will run throughout this period; the message must ensure what customers want, what they need, and the emotions they desire. You need to deeply understand your target audience to choose a powerful message.
- Offline communication: Signage systems, POSM, in-store decorations, charity gift-giving events, etc.
- Online communication: Spreading the message across all of the business's online channels such as YouTube, Facebook, website, TikTok, etc. Everything must be synchronized to ensure the two important characteristics of marketing: repetition and consistency.
The plan you create must include clear objectives, budget, and personnel allocation so that the “plan doesn't just stay on paper.” Of course, you don't have to choose every channel or every corner, but select what fits the nature and scale of your business.
How to write outstanding marketing campaign content for International Children's Day 01/06?
To communicate well, you need outstanding content! Content has tremendous power to keep your customers engaged, reflect, and decide to buy instantly.
Content includes the articles you write, the messages you display on images, the videos you make, and other communication materials. Through various forms, content is everywhere throughout your communication journey.
For this campaign, you should present content for about a week, frequently attaching children's messages to posts, and design images with the colors of Children's Day. Let your fanpage or website be filled with the festive colors—it will attract and engage customers.
For content to be on target and draw attention, you must thoroughly research customer insights and focus on topics that only your customers care about.
Some good content ideas for 01/06:
- If your little one came from a slip of the tongue by three careless worms on a very hard-working International Labor Day about 1 year and 1 month ago, then let's welcome them to a world of love and storms. We, along with the stormy sale of 30%, have been waiting for them here for a year. Love!
- Children's Day – Big Promotion
- June First – Great Sale Structure
- Children's Day – No fear of shocking sales
- Children's Day – Irresistible discounts
- Children's Day – No shortage of gifts
- …..
Organizing a mini game for International Children's Day 01/06
The purpose of the mini game is to get as many people to participate as possible. You can use your own products as gifts for customers to try. If you don't use your own gifts, the Children's Day mini game on 01/06 is also a way to spread your brand to the public. Let's see what other businesses have done!
- Tan Hue Vien organized a mini game of dart throwing at a lucky spin wheel in the store to receive gifts from them. Orders valued at 500K get one throw, 800K get two throws,….
- Huong Mai Pho Cuon organized the mini game “Send beautiful drawings, receive fun gifts”: Parents take a photo of any of their child's drawings and send it to the page; the most unique drawings will receive prizes from the organizers.
- Dr.KOOL organized the mini game “Spot the Difference”; you just need to find the correct difference, and Dr.KOOL will randomly select the luckiest person.
Nowadays, users love to play prize games, but the rules must be very simple. Therefore, you need to choose a game type that suits your product and is easiest for users.
Promotional campaign for International Children's Day 01/06
One of the key factors influencing customers' purchasing decisions during these holidays is the promotional program. We always have the habit of hunting for sales during holidays, and sometimes that's the reason they shop. Therefore, you should take advantage of this.
Build special promotional programs specifically for International Children's Day. For example:
- Sale off x% for customers who bring their children shopping
- Sale off x% on children's products
- Give away simple, essential items for children along with your main products
- Customers who check in with their child at the store will receive a x% discount
- ….
You should attach your child's photo to your promotional programs. If possible, create a unique program that only you have.
To make the International Children's Day 01/06 marketing campaign successful, you must prepare thoroughly and choose programs suitable for your business by understanding your customers, your competitors, and the market.
Wishing you a breakthrough in revenue on this day!
DPS.MEDIA JSC, with relentless creativity, has succeeded with the International Women's Day 8.3 marketing campaign, always ready to bring customers communication marketing plans tailored specifically for your business. We combine practicality, novelty, and effectiveness in every campaign. Contact us now for a chance to cooperate!
