Is press booking really effective? Real case study 2025

DPS.MEDIA witnessed over 70% of press campaigns rapidly increasing brand awareness for SMEs.

Effectiveness lies not only in reach but also in credibility from potential customers. The combination of press communication and digital marketing creates a sustainable competitive advantage.

Understanding Press Booking in the Digital Media Era

Press Booking – Concept and Role in Modern Communication

Press booking is no longer simply placing articles or ads on traditional media channels but has developed multidimensionally in the digital era. With the explosion of social networks and digital platforms, press booking helps businesses not only reach readers but also build credibility and relationships with target customers.. According to a Nielsen survey, 70% of consumers tend to trust content shared on reputable press outlets more than traditional advertising.

This is why press booking is still considered an effective marketing method, especially when combined with digital marketing campaigns. However, to achieve optimal results, it is necessary to understand how digital press communication operates and current trends.

Real Case Study 2025: The Effectiveness of Press Booking from DPS.MEDIA's Perspective

In 2025, a major FMCG brand partnered with DPS.MEDIA to implement press booking on top online newspapers and social media platforms. In 3 months, product sales increased by 25%, and engagement rates on articles doubled compared to the previous quarter. This collaboration helped simultaneously boost brand awareness and user engagement—a clear demonstration of the effectiveness of press booking in the digital environment.

The table below summarizes the campaign results based on key measurement indicators:

Checklist for Implementing Press Booking in the Digital Era

• Identify the right target customers: Understand their characteristics and information consumption habits.
• Choose reputable digital news channels: Prioritize platforms with high traffic and engagement.
• Coordinate creative content: Combine diverse media to increase attention and reach.
• Continuous measurement and optimization: Use analytics tools to evaluate effectiveness and adjust strategy.

Takeaway: Press booking still delivers clear results if done methodically and flexibly in the digital media era. Understanding the audience, choosing the right channels, and creating engaging content are the keys to maximizing communication value and driving business growth.

Analysis of Actual Effectiveness from Press Booking Campaigns in Vietnam

Effectiveness in Brand Awareness and Customer Reach

Press booking in Vietnam in 2025 clearly demonstrates its important role in enhancing brand awareness. A Nielsen study published in March 2025 showed that businesses applying press booking saw an average brand awareness increase of 35% after 6 months of running campaigns. In addition, reaching target customers is also improved when PR articles are placed on major news sites with high traffic such as VnExpress, Tuoi Tre, or Thanh Nien.

This helps increase brand recall and drive purchasing behavior, especially in the FMCG and technology sectors. According to a report from DPS.MEDIA, the conversion rate from customers reached through press articles increased by an average of 18% compared to traditional online advertising channels.

Real Case Study: Press Booking Campaign for Brand XYZ

XYZ brand, a consumer electronics company, launched a press booking campaign in Q1/2025 with a budget of 500 million VND. After 3 months, results showed a 27% increase in sales and a 42% rise in website visits compared to the pre-campaign period. PR articles were placed on 5 reputable news outlets, helping to expand coverage and reach the right target customers.

Detailed campaign results are shown in the table below:

Checklist to Optimize Press Booking Effectiveness

• select suitable news outlets: Prioritize reputable newspapers popular with the target audience.
• Shape in-depth content: Articles should focus on addressing needs and creating value for readers.
• Monitor and evaluate results: Use measurement tools to analyze post performance.
• Adjust strategy promptly: Optimize budget and content based on actual feedback.

Takeaway: Press booking in Vietnam in 2025 brings outstanding effectiveness in increasing brand awareness and improving sales if implemented methodically with a clear plan. This journey requires close coordination between booking units like DPS.MEDIA and businesses to ensure content and channel suitability, thereby optimizing campaign results.

The Role of Content and Brand Story in Press Booking

Content is a Crucial Bridge in Press Booking

Press booking is not simply about appearing on media channels, but more importantly about the content being delivered. Quality, relevant content will help the brand reach the right target audience, increase awareness, and build trust. According to Edelman’s survey (2024), 78% of consumers tend to trust brands with clear and transparent stories in the press.

Valuable content also helps optimize SEO effectiveness, making posts easier to find and more widely shared. An engaging brand story not only retains readers but also converts them into potential customers.

Brand Story – The Key to Differentiation

In a fiercely competitive media market, building a unique and authentic brand story is essential. This story needs to reflect core values, mission, and unique strengths to differentiate from competitors. Research from Nielsen (2023) shows that articles with clear brand stories increase engagement on press platforms by 35%.

The key to success also lies in storytelling: coherent, vivid, and memorable. Therefore, DPS.MEDIA always focuses on closely collaborating with clients to develop stories suitable for each specific press booking campaign.

Checklist to Optimize Content and Story When Booking Press

• Identify the right target audience to deliver the message accurately.
• Build a brand story based on real values, avoiding exaggerated claims that may cause negative reactions.
• Optimize keywords to increase visibility on search engines.
• Combine data and actual figures to enhance content credibility.
• Strictly control content quality before publishing.

Takeaway: Quality content and an authentic brand story are the “soul” of effective press booking. Investing thoroughly in this part not only enhances brand awareness but also drives sustainable long-term sales.

Tips for Choosing Press Partners that Align with Business Goals

Clearly Understand Business Goals Before Choosing Partners

To make the most of press booking, businesses need to clearly define their communication and business objectives. For example, if the goal is to increase brand awareness among young customers, you should choose newspapers with a corresponding readership. According to Nielsen Vietnam (2024), over 65% of young people aged 18-35 regularly get information from specialized online news sites.

This helps avoid wasting budget on unsuitable channels or those that do not achieve the desired engagement. Ask yourself: Which media partners can deliver your message to your target audience?

Evaluation Criteria and Checklist for Selecting Press Partners

Not all media partners deliver the same results, so establishing evaluation criteria is essential. The right partner must meet factors such as credibility, reach, and the ability to customize content to fit your brand.

Below is an important checklist to help businesses make more accurate choices:

• Coverage: Monthly reader engagement rate and geographic reach.
• Content quality: Professionalism and relevance of articles to the industry.
• Flexibility: Ability to adjust content to fit marketing strategy.
• Reasonable cost: Cost compared to expected effectiveness and support services.
• Measurable feedback: Reporting tools and analysis of campaign impact.

Comparison Table of Popular Press Partners in 2025

Takeaway: Choosing the right media partner is not only about cost but also requires careful evaluation of criteria such as reach, content relevance, and measurability. When businesses clearly understand their objectives and use specific checklists, the effectiveness of media booking will be significantly enhanced, bringing clear benefits to business strategy.

Long-term Impact of Press Booking on Brand Awareness and Revenue

1. Enhancing Brand Awareness through Press Booking

Media booking is a professional communication method that helps brands reach the right target customers. According to Nielsen research (2023), 68% of consumers trust news articles more than traditional advertisements due to objectivity and authenticity of information.. This helps brands build a reputable image and strengthen long-term customer trust.

Additionally, appearing on reputable news channels such as VnExpress or Zing News creates a viral effect, helping to expand brand coverage in the market. More than 75% of businesses applying this strategy have recorded a significant increase in awareness after just 3 months of implementation (source: IPSOS Vietnam, 2024).

2. Direct Impact on Revenue and ROI

Media booking not only increases brand awareness but also boosts revenue by increasing traffic and converting potential customers. A case study by DPS.MEDIA at the beginning of 2025 showed that after publishing a series of PR articles on major news sites, the client business recorded a 30% increase in sales in the following quarter.

However, to achieve the highest effectiveness, businesses need to combine engaging content, distribute to the right audience segment, and closely measure campaign performance. This is the secret to managing budgets and optimizing ROI sustainably.

Checklist: To Maximize the Impact of Press Booking

• Clearly define communication objectives: brand awareness or revenue growth
• Choose reputable media outlets suitable for the target customer group
• Draft quality content that is informative and persuasive
• Monitor and evaluate effectiveness through metrics such as traffic, engagement, and sales
• Maintain a regular posting schedule to reinforce long-term brand awareness

Takeaway: Press booking is a communication strategy that brings long-term effectiveness for brand awareness and revenue if implemented methodically and continuously. This is not only an immediate solution but also an investment in building credibility and trust with target customers in the long run.

Practical case study in 2025 and lessons learned for SMEs

Press booking in practice 2025: how effective is it?

Press booking is considered an effective communication channel that helps small and medium enterprises (SMEs) increase brand awareness. According to a survey by the Vietnam PR Association 2025, 68% of SMEs reported that after press booking, website traffic and social media interactions increased by an average of 25%-30%. This proves that building content and choosing the right media outlet can bring real value to businesses.

However, not every campaign delivers the expected results. A case study from DPS.MEDIA shows that a new fashion brand used press booking but lacked message direction, leading to low feedback and ineffective costs. Therefore, careful planning before booking is very important for SMEs.

Important checklist before booking press coverage

• Clearly define objectives: Increase brand awareness, increase traffic, or improve credibility?
• Choose the right channel: Choose media outlets whose readership matches your target customers.
• Prepare a consistent message: The message must be clear, have a competitive advantage, and fit the brand.
• Effectiveness measurement: Monitor traffic data, interactions, and feedback after the campaign.
• Budget contingency: Calculate costs and set aside a contingency for unexpected expenses.

Evaluation table of press booking results in 2025 for some SMEs

Combining practice and theory, SMEs should understand that press booking is effective when aligned with objectives and has a clear strategy. Measurement and evaluation systems will help timely adjustments, increasing investment value.

Takeaway: Press booking is a useful tool but not a solution for all communication problems of SMEs. Choosing reputable partners like DPS.MEDIA and a well-planned process helps optimize costs and sustainably increase communication effectiveness in 2025.

Advice on creating an optimal press booking strategy for cost and effectiveness for small businesses

Clearly understand communication goals and target audience

To optimize press booking costs, small businesses need to clearly define communication objectives such as increasing brand awareness or boosting sales. Accurately understanding the target audience helps select the appropriate press channels, avoiding budget waste. According to a Nielsen 2024 survey, 68% of small businesses succeed when investing correctly in media channels focused on core customers.

Booking strategy based on real-world effectiveness analysis

DPS.MEDIA has helped many small businesses increase communication effectiveness by 25% through a tiered press booking strategy in terms of cost and frequency of appearance. Choosing the right timing and type of article (PR articles, interviews, reviews) maximizes impact with a limited budget. Additionally, measuring post KPIs and press interactions is essential to adjust strategies in real-time.

Checklist for effective press booking implementation

• Clearly define communication objectives and readership
• Select press suitable for industry and budget
• Plan diverse, creative content, ensuring authenticity
• Set specific KPIs and measurement methods for each article
• Monitor and flexibly adjust based on actual data

Takeaway: A successful press booking strategy requires a combination of market understanding, reasonable channel selection, and close monitoring of campaign effectiveness. Flexible actions based on real data help small businesses balance costs and increase sustainable media value.

What I want to convey

Press booking delivers clear results if the strategy is on the right track and the appropriate channels are chosen. The 2025 real case study demonstrates the power of sophisticated media coordination.

Start building your press booking plan for your business today. Experiment and adjust to increase engagement and enhance brand awareness more effectively.

You can learn more about SEO and Content Marketing to optimize your overall digital strategy. These topics help businesses grow sustainably in an increasingly competitive market.

DPS.MEDIA always accompanies SMEs with creative marketing solutions. Leave a comment to share your opinions and experiences with press booking!