What is a Preheader?
A preheader is a short text snippet that appears before the main subject line in an email. It is usually displayed in the inbox and is a way to persuade recipients to open your email.
Why is the preheader important in email marketing?
The preheader plays an important role in email marketing because it helps increase the email open rate and creates interaction with the recipient. An attractive preheader can provide an overview of the email content, stimulate curiosity, and encourage recipients to open the email to learn more.
Best methods to use preheader
Length
The preheader should be kept short and appealing. Limit it to about 40-50 characters to ensure it appears fully on mobile devices.
CTA
Use the preheader to stimulate recipient action. Place an attractive CTA to encourage them to open the email and engage in your desired action.
Encourage your audience
Use the preheader to create a benefit or offer that the recipient can receive by opening the email. This helps generate interest and motivates the recipient to open the email.
Content summary
The preheader can be used to summarize the main content of the email. This helps the recipient get a quick overview of the content and decide whether to open the email to read further.
Personalization
Use the preheader to create personalized interaction with the recipient. Use the recipient's name or other personal information to create closeness and attract their attention.
Add preheader with Mailchimp
To add a preheader to your email using Mailchimp, you can use Mailchimp's email editor to add a preheader text snippet before the main subject line of the email. You can also create conditional preheaders, allowing you to display different preheaders based on specific conditions such as recipient audience or segment.
Draw readers in with your preheader
The preheader is an important part of email marketing to attract the recipient's attention and encourage them to open your email. By using the best and most creative methods, you can create an attractive preheader that stimulates recipient interaction with your email. Try using preheaders in your email marketing campaigns and see how it can improve your effectiveness.
