Why we love older influencers
They are still vibrant at 70+
Older people not only live and work longer, but they also have the energy and passion to inspire others. Older influencers exhibit youthful and dynamic personalities, affirming that age does not limit their shine.
They embrace their age
Older influencers do not try to diminish or hide their aging. Instead, they accept and take pride in their age. They convey the message that age is not something that devalues a person, but a new stage to explore and experience interesting things.
They convey trust
Older influencers have accumulated a lot of experience and knowledge throughout their lives. This makes them trustworthy and reputable in the eyes of the audience. They have the ability to persuade and build trust from the community.
They break free from the editing cycle
Compared to young people, older people often do not apply many edits and filters on social media. This makes them attractive to the public because they show their true selves and are sincere in all their works.
Brands and older influencers: Creating space for everyone
1. Jones Road Beauty
Jones Road Beauty is a cosmetics brand that is making waves in the market thanks to an advertising campaign mainly focused on older people. This brand believes that everyone, regardless of age, deserves to be represented in the beauty industry.
2. Aura Frames
Aura Frames specializes in producing digital photo frames with modern technology. They have used older representatives in their advertising campaigns to convey messages about the value of family and precious memories.
3. Bush's Beans
Bush's Beans is a famous soybean product brand. They have created special advertising campaigns targeting older customers to show that cooking and sharing family meals are important and bonding social values.
In the future, older influencers will have even more wonderful things to offer
Older people not only provide diversity and come from the heart of society, but also bring sincerity and deep knowledge. They have the ability to make a big impact and reach a wide audience, especially in the Vietnamese market, which increasingly values encouragement and guidance from experienced people. Therefore, actively seeking and building relationships with older influencers will bring many benefits to brands and businesses.
