Introduction: Why Landing Pages Determine Advertising Success?
Landing page is the first touchpoint of customers from advertising. According to HubSpot's State of Marketing 2023 report, landing pages convert 5 times higher than regular homepages. This is especially important for SMEs with limited advertising budgets.
This article analyzes 8 landing page design units specialized in running ads in Vietnam. You will learn the evaluation framework, real cases, and selection criteria suitable for your business scale.
We base on data from 5,400 Digital Marketing projects since 2017, combined with independent market research.
Real Conversion Statistics
HubSpot State of Marketing 2023: “Landing pages increase average conversion rate 55% compared to homepage”
Real case: A cosmetics-selling SME increased revenue 320% after optimizing landing page (2022 project, public Google Analytics data).
Criteria for Evaluating Landing Page Design Units Specialized in Ads
1. Actual Conversion Rate (CVR)
Reputable units publicly report A/B testing. Example: Canva Pro recorded CVR increase of 47% with landing page templates (official 2023 case study data).
Note: Request to view heatmaps and session recordings before signing the contract.
- ✓ Check average CVR rate of 3-5 similar projects
- ✓ View real Google Analytics reports (not screenshots)
- ✓ Evaluate page load time under 3 seconds
- ✓ Test responsive on mobile (80% traffic ads)
- ✓ If budget under 100m/month → prioritize SME units
2. Specific Industry Experience
Unit excels in multi-industry design but outstanding in 2-3 main fields. Example: Many agencies excel in Ecommerce/F&B due to understanding Vietnamese user behavior.
Survey of 200 SMEs: 68% failed landing pages due to not matching industry insights (Source: Report DPS.Media 2023).
3. Integrated A/B Testing Process
| Criteria | Excellent | Acceptable | Weak |
|---|---|---|---|
| Average CVR | >5% | 2-5% | <2% |
| Deployment time | 3-5 days | 7-10 days | >15 days |
| Optimization warranty | 30 days | 7 days | None |
| Price/design | 5-15m | 3-5m | <3m |
| Guaranteed ROI | Has contract | Unclear | No commitment |
Top 8 Landing Page Design Units Specialized in Ads 2024
1. DPS.MEDIA JSC – Specialized in Vietnamese SMEs
Strengths: 7 years experience, serving 5,400+ customers. Real case: Milk tea brand increased CVR from 1.2% to 6.8% (Q4/2023 project, P&L public).
Limitations: Focus on SMEs, few large enterprise projects. Competitive pricing but need to review specific industry portfolio.
Suitable for businesses with 50-200m/month ads budget.
2. CleverAds – Specialized in Google/FB Ads
Strength: 100% standard tracking pixel integration. Case: Fashion ecommerce increased ROAS 4.2x (official 2023 case study report).
Limitation: Template-based design, little customization for specific industries like real estate/healthcare.
3. GCO Advertising – Full Funnel Approach
Strength: Landing page + creative + tracking in one package. Real case: Pharmaceuticals increased leads 280% in 45 days (Google Analytics public).
Limitation: High price (15-30m/design), implementation time 10-15 days.
4. Admicro (VCCorp) – Enterprise Level
Strength: Data from 50m users/month. Integrates DSP programmatic ads.
Limitation: Not suitable for SMEs (minimum 500m/month). Long approval process.
5. Haravan – Ecommerce Platform
Strength: Built-in checkout integration. Case: Shopee partner increased conversion 3.5x.
Limitation: Limited template customization. High monthly platform fee.
6. KiotViet Landing Builder
Strength: Cheap price (2-5m), deploy in 48h. Suitable for small F&B/retail.
Limitation: Lacks advanced A/B testing. Mobile optimization not good yet.
7. Sapo – POS + Landing Combo
Strength: Real-time inventory sync. Interior case increased orders 210%.
Limitation: Strong only in B2C retail. Little B2B leadgen experience.
8. Canva Pro Agencies (VN Partners)
Strength: Fast design, cheap price. Specialized ad templates ready.
Limitation: Lacks custom coding. Slow load speed with many elements.
| Unit | Main advantages | Limitations | Suitable budget |
|---|---|---|---|
| DPS.MEDIA | 5,400+ SME projects | Few enterprise | 50-200m/tháng |
| CleverAds | Standard tracking | Template-based | 100-300m |
| GCO Ads | Full funnel | High price | 200-500m |
| Admicro | Big data | High minimum | 500m+ |
| Haravan | Ready checkout | Platform fee | 50-150tr |
Evaluation Framework and Selecting the Right Unit
“3C Evaluation Framework” Method”
C1 – Capacity: Check 5 latest projects in the same industry. Request real GA4 report.
C2 – Cost: Calculate ROI = (Expected revenue) / (Design + ads cost). Minimum ROAS target 3x.
C3 – Continuity: 30-day warranty contract + continuous optimization support.
- 📊 Determine current monthly ads budget
- 🎯 List 3 main KPIs (CVR, CPL, ROAS)
- 🔍 Shortlist 3 agencies with similar cases
- 💬 Interview: Ask specific A/B testing methodology
- 📈 Test 1 small landing page (20m budget)
- ✅ Scale if ROAS >3x within 14 days
Common Mistakes When Choosing an Agency
65% SMEs chose cheapest agency → failed 80% campaigns (DPS.Media survey 2023). Cause: Lack of tracking → cannot optimize.
Recommendation: Invest 10-15% ads budget into design + tracking.
Real Case Study: SMEs Achieve Breakthrough Growth
Milk Tea Brand XYZ (Q4/2023)
Challenge: CVR only 1.2%, CPL 45kđ. Ads budget 80m/month.
DPS.MEDIA Solution: Mobile-first landing page + heatmap optimization. Result: CVR 6.8%, ROAS 4.1x after 30 days.
- ✅ Reduced bounce rate 67% (from 78% → 25%)
- ✅ Increase on-page time 3.2x
- ✅ Lead quality improved 240%
Fashion Ecommerce ABC (CleverAds)
Challenge: Cart abandonment 72%. Solution: 1-click checkout + urgency timer. Result ROAS 4.2x.
Conclusion: Decision Based on Business Context
No absolute “best” unit. SMEs with budget under 100m → prioritize DPS.MEDIA/KiotViet. Ecommerce businesses → Haravan/CleverAds.
3 deciding factors: Match industry (40%), Tracking experience (35%), Verified ROI (25%).
Next action: Test 2-3 agencies with pilot project 20-30m before scaling.
