Google Soon Allows Businesses to Choose New Gmail Addresses: Marketing Optimization Opportunity

New Features of Google and Their Meaning for SMEs Businesses

Google Allows Changing Gmail Address Without Losing Data

Google is about to roll out the official Gmail address change feature. Users select a completely new address. All emails and data remain intact. The old address becomes an alias for flexible login.

This feature appears in Google's Hindi support documentation. It is rolling out gradually, not yet available to everyone. SMEs businesses should monitor to apply timely.

According to statistics from Google Workspace, 70% Vietnamese businesses use Gmail for marketing. This feature helps SMEs refresh their email brand easily.

• Follow updates from Google Workspace Blog weekly.
• Check your Google account to see if the feature is available.
• If using the old address, plan to change at the start of the new year.
• Backup email data before making changes.
• Notify the marketing team about the new address immediately.
• Test sending email from the new address to ensure it works.

Immediate Benefits for Email Marketing Campaigns

Changing to a new Gmail helps businesses create a more professional image. Customers easily recognize the brand through addresses like info@tencongty.com. Email open rates increase significantly.

Vietnamese SMEs often use personal addresses for business. This reduces credibility. The new feature solves the issue neatly.

You can refresh your email identity while keeping the transaction history intact. This increases reliability with long-term partners.

How to Leverage the Feature to Enhance Business Brand

Building a Gmail Address Suitable for SMEs Brand

Choose a short, memorable address like marketing@dpsmedia.vn. Avoid numbers or strange characters. The new address must accurately reflect the industry.

Combine with a custom domain to increase professionalism. Vietnamese SMEs register domains for only 200.000đ/year. This creates a big competitive advantage.

For example, a SMEs coffee shop in Hanoi changed from cafengon@gmail.com to hello@cafengon.vn. Revenue from email marketing increased 25% in just 3 months.

1. Determine the main brand name as the address foundation.
2. Check availability of the desired address on Gmail.
3. If using a custom domain, set up forwarding first.
4. Register and activate the new address via Google Workspace.
5. Update email signature with logo and contact information.

Integrating the New Address into Automated Marketing System

Update new address in tools like Mailchimp or Google Analytics. Set up forwarding from old address. Ensure no customer emails are missed.

Use new address for monthly newsletter. Track open and click rates to measure effectiveness. Adjust content accordingly.

SME businesses need to prioritize this feature for sales team. Each employee has separate address like sales01@company.vn for better management.

Limitations of the Feature and Solutions for Businesses

Limits on Number of Changes and Ways to Overcome

Google only allows change once every 12 months, maximum 3 times lifetime. SMEs need long-term planning. Avoid impulsive changes.

Use Google Workspace for more aliases. Workspace allows 30 aliases per user. More flexible than personal Gmail.

Real case: Marketing agency in Ho Chi Minh City uses Workspace to create 10 aliases for different campaigns. Save management time 50%.

Preparing for Global Rollout and Backup Strategy

Feature may not arrive in Vietnam immediately. SMEs prepare by using own domain combined with Gmail. Ensure continuity.

Build periodic email backup process. Use Google Takeout to export data. Avoid data loss risks.

Conclusion: Despite limitations, this is a big step forward for marketing. SMEs leverage it to refresh brand effectively.

• Schedule quarterly email backups.
• Train employees on address change process.
• If no Workspace yet, sign up for 14-day free trial.
• Follow Google Vietnam forums for rollout updates.
• Build standard email signature template for whole company.

Practical Applications for Digital Marketing of Vietnamese SMEs

Optimizing Newsletter and Lead Generation with New Gmail

Professional address increases lead conversion rate 15-20%. Send newsletter from new address to build trust. Personalize content by industry.

SMEs selling online use addresses like order@shop.vn. Customers feel more secure when ordering.

According to the report DPS.MEDIA, email campaigns with pro address increase ROI 35% compared to personal Gmail.

Building a Smooth Transition Process for the Team

Notify customers 1 month in advance about new address. Update on website and social media. Reduce confusion.

Marketing team needs conversion checklist. Test send/receive from all related tools. Ensure zero downtime.

Are you ready to refresh Gmail for your business? This feature opens strong branding opportunities.

1. Notify internal team and customers about the change.
2. Update CRM and email tools with new address.
3. If you have a website, update contact form immediately.
4. Monitor bounce rate for first 2 weeks after change.
5. Optimize the email subscribers list.