Introduction to hosting needs for business websites
The website is the center of a business's digital marketing. According to We Are Social's Digital 2023 report, Vietnam has 78 million internet users, accounting for 79% of the population. SME businesses need stable hosting to maintain traffic and customer conversions.
This article analyzes 7 popular hosting providers based on uptime, speed, support, and cost. You will learn the evaluation framework and checklist for selecting suitable for your business scale.
78 million internet users in Vietnam – We Are Social Digital 2023 Report
Why hosting affects marketing effectiveness
Poor hosting causes downtime leading to loss of 71% of revenue per minute of interruption, according to Pingdom research. For SMEs running Google Ads or Facebook Ads, slow load speed increases bounce rate by 32% according to Google.
DPS.MEDIA once supported a fashion SME customer switching from shared hosting to VPS, improving Core Web Vitals from 45 to 92 points, increasing conversion rate by 28% in 3 months.
- Measure monthly downtime
- Check PageSpeed Insights before/after upgrade
- Estimate lost revenue cost = traffic × CR × AOV
- If bounce rate >60%, prioritize high-speed hosting
- Compare TTFB < 200ms between providers
Criteria for evaluating enterprise hosting providers
Business needs evaluation framework with 5 main criteria: uptime ≥99.9%, TTFB speed <300ms, suitable capacity, 24/7 Vietnamese support, and automatic backup.
Evaluation framework of 5 core criteria
Uptime guarantee: 99.9% commitment equivalent to maximum 43 minutes downtime/month. Check via status page and monitoring tools like UptimeRobot.
Server speed: LiteSpeed > Apache. NVMe SSD 5 times faster than regular HDD. Important for SEO and mobile UX.
| Criteria | Good metrics | Average metrics |
|---|---|---|
| Uptime | 99.95%+ | 99.8-99.94% |
| TTFB | <200ms | 200-400ms |
| Backup | Daily | Weekly |
| Supported | 24/7 Vietnamese | Email 8h/day |
- Verify uptime guarantee with public status page
- Test speed with GTmetrix from 3 VN locations
- Check backup policy and restore time
- Test chat support outside business hours
- If need >10GB, prioritize scalable storage
Case study: Switching hosting improves SEO
Customer DPS.MEDIA (real estate agency) switched from cheap hosting to VPS in June 2022. Result: organic traffic increased 167% after 6 months, from 2,500 to 6,700 visits/month per Google Analytics.
Initial challenge: TTFB 1.2s causing poor Core Web Vitals. Solution: NVMe VPS + Cloudflare CDN. Cost increased 2.5 times but ROI from leads increased 4x.
1. Viettel IDC – Largest telecom hosting
Viettel IDC leads Vietnam hosting market share with 15 data centers infrastructure. Suitable for businesses needing high uptime and telecom service integration.
Key highlights
Uptime 99.99% legally guaranteed. Full NVMe SSD servers. Enterprise support with clean Vietnam IP, good for local SEO.
Built-in free SSL and WAF security. Daily backup retained for 7 days.
Limitations to consider
Price 30-50% higher than regular shared hosting. Management interface not as user-friendly as common cPanel.
Renewal rate increases strongly after first year. Not strong in WordPress optimization.
| Characteristics | Advantages | Limitations |
|---|---|---|
| Uptime | 99.99% guarantee | – |
| Speed | NVMe SSD | Peak hour slow |
| Price | Long-term stability | Renewal increase 40% |
| Support | 24/7 enterprise | Slow response outside hours |
- Suitable for businesses needing mission-critical uptime
- Check IP reputation before buying
- Compare renewal rates for 2-3 years
- If budget <2m/month, consider alternatives
2. FPT Telecom – AI-integrated hosting
FPT provides hosting with AI monitoring and automatic scaling. Tier III standard data center infrastructure, suitable for tech businesses.
Technology strengths
Auto-scaling based on real-time traffic. Imunify360 automatic security. Integrated FPT CDN covering 63 provinces.
WordPress optimized with LiteSpeed Cache ready. Average TTFB 180ms according to internal tests.
Points to note
Only 3 data centers so high latency with international traffic. VPS starting price 1.5m/month high for small SMEs.
Limited customization, mainly fixed packages.
| Characteristics | Advantages | Limitations |
|---|---|---|
| Scaling | AI auto-scale | – |
| Security | Imunify360 | Complex config |
| CDN | FPT covers VN | High international latency |
3. VNG Cloud – Cloud hosting solution
VNG Cloud stands out with managed Kubernetes and S3 compatible object storage. Suitable for multi-site or high traffic businesses.
Cloud-native advantages
Flexible pay-as-you-go based on usage. Multi-zone deployment avoids single point of failure. Full API for DevOps.
Real case: Tiki used VNG Cloud to handle 1.5 million requests/second on Black Friday 2022.
Implementation Risks
Costs hard to predict without budget cap. High learning curve for small IT teams.
Performance depends on config, not “plug-and-play” like shared hosting.
4. Hostinger – International speed at Vietnamese prices
Hostinger leads global speed benchmarks with full LiteSpeed. Most competitive pricing in international segment.
Superior performance
Average TTFB 120ms VN-SG according to Speedtest. User-friendly hPanel instead of cPanel. Free CDN and SSL.
Case: Vietnamese travel website achieved 98/100 PageSpeed after migrating to Hostinger.
Local limitations
Singapore servers, latency 40-60ms to Northern region. Limited Vietnamese support after 10pm.
Backup only 1 copy, no multi-version.
5. AZDIGI – WordPress hosting in Vietnam
AZDIGI specializes in WordPress with Imunify and LiteSpeed. Strong community support via 50k member Facebook group.
WordPress specialization
1-click auto-install for 400+ plugins. Redis Object Cache ready. Free migration with no downtime.
Uptime 99.961% in 2023 according to status.azdigi.vn.
Scaling Limitations
Shared hosting max 200k visits/day. Basic VPS config, hard to custom.
Ticket support slow during peak hours.
6. TinoHost – Cheap high performance
TinoHost balances price/performance with full NVMe. VN servers good local speed.
Best value
Business plan 500GB NVMe only 1 million VND/year. LiteSpeed + Redis. Support Zalo 24/7.
Free migration and 30-day refund.
Cheap price risks
High resource sharing during peak hours. No enterprise SLA. Brand less reputable than network providers.
7. CloudFly – Vietnamese hybrid cloud
CloudFly combines shared/VPS/Cloud. Strengths multi-data center Hanoi – Ho Chi Minh City – SG.
Flexible deployment
Anycast IP automatically routes traffic. Hybrid storage SSD+HDD optimizes cost. KVM VPS full root.
API real-time monitoring.
Unfinished points
UI dashboard under development. Vietnamese documentation incomplete. Small support team.
Comparison table of 7 providers
| Provider | Uptime | TTFB VN | VPS price/month | Backup | Features |
|---|---|---|---|---|---|
| Viettel IDC | 99.99% | 150ms | 2.5 million | Daily | Enterprise |
| FPT | 99.95% | 180ms | 1.5tr | Automation | AI Scale |
| VNG Cloud | 99.98% | 120ms | PayGo | Custom | Kubernetes |
| Hostinger | 99.9% | 120ms | 250k | 1 copy | Speed |
| AZDIGI | 99.96% | 200ms | 800k | 7 days | WordPress |
| TinoHost | 99.92% | 160ms | 400k | Daily | Cheap price |
| CloudFly | 99.94% | 140ms | 600k | Daily | Hybrid |
- Estimate expected traffic for next 6 months
- Prioritize server location near main users
- Test 7-day trial if available
- Calculate total cost of ownership for 2 years
- If >50k visits/day → VPS/Cloud
Decision framework for selecting hosting by business scale
Small SME (<10k visits/month)
Choose shared NVMe + LiteSpeed hosting. Prioritize TinoHost/Hostinger for low cost, acceptable performance.
Note: Set up free Cloudflare CDN to reduce server load.
Medium SME (10-100k visits)
VPS KVM with full root access. AZDIGI or CloudFly balance price/performance.
Monitor resources via New Relic free tier.
Large enterprise (>100k visits)
Cloud auto-scaling: VNG Cloud or FPT AI. Viettel IDC if legal SLA needed.
Setup multi-zone + paid CDN.
Conclusion: Decision based on specific business context
No single “best” hosting provider for every business. Small SMEs prioritize cost + basic speed (TinoHost/Hostinger). Large enterprises need scalability + SLA (Viettel/FPT/VNG).
3 deciding factors: 1) Traffic pattern, 2) 24-month budget, 3) IT team capacity.
- Start with current website audit
- Test 2-3 providers in parallel for 7 days
- Setup monitoring UptimeRobot + GTmetrix
- Review performance after 30 days deployment
Hosting is only part of website success. Combine with quality content and on-page SEO to optimize digital marketing ROI.
