Cốc Cốc Ads is an effective digital advertising solution for businesses wanting to reach more than 25 million users in Vietnam. With a click-through rate higher than 151% compared to other platforms, this is a channel that cannot be overlooked.
DPS.MEDIA We have advised hundreds of SMEs to choose Cốc Cốc Ads to optimize costs and achieve sustainable growth. Understanding the 2025 updated pricing helps businesses prepare budgets correctly.
From the perspective of DPS.MEDIA – a unit consulting and implementing digital marketing for small and medium enterprises (SMEs) in Vietnam, some important viewpoints can be shared as follows:
Correct understanding of the potential of Cốc Cốc Ads for SMEs
Cốc Cốc Ads has become one of the notable online advertising platforms in Vietnam, especially suitable for small and medium enterprises. According to the latest statistics from Cốc Cốc Digital, this platform currently holds about 10% market share in digital advertising in the country. The biggest advantage of Cốc Cốc Ads lies in its ability to reach users with local search needs and Vietnamese content effectively.
However, to maximize this potential, SMEs need to clearly understand user behavior characteristics on Cốc Cốc along with advertising formats suitable for limited budgets. This is also what DPS.MEDIA always emphasizes when consulting digital marketing strategies for its clients.
Important checklist when implementing Cốc Cốc Ads campaigns
- Clearly define campaign objectives: increase brand awareness, increase interaction, or drive sales?
- Analyze target customer segments: based on geography, age, preferences, and search behavior.
- Choose the right type of advertisement: search ads, display ads, or video ads.
- Set an appropriate budget: balance costs according to the financial capacity of the business.
- Continuously monitor and optimize campaigns: use data to adjust for the highest effectiveness.
Updated Cốc Cốc Ads advertising price list 2025
| Ad type | Average cost (VND) | Suitable for |
|---|---|---|
| search advertising | 5,000 – 15,000 / click | Businesses wanting to drive immediate actions should |
| Display advertising (banner) | 200,000 – 1,000,000 / day | Increase brand recognition and product introduction |
| Video advertising | 500,000 – 2,000,000 / day | Create interaction and brand storytelling |
Takeaway: Cốc Cốc Ads brings real value to SMEs with reasonable costs and diverse features. Choosing the appropriate advertising format along with optimizing the budget from the start will help businesses effectively utilize this advertising channel in 2025 and the following years.
Clear understanding of SME characteristics in Vietnam
Common characteristics of Vietnamese SMEs
Small and medium enterprises (SMEs) account for about 98% of the total number of businesses in Vietnam, contributing more than 40% to the national GDP and creating 60% of jobs (according to the Ministry of Planning & Investment, 2023). Most SMEs focus on sectors such as services, manufacturing, and commerce. These businesses often have limited financial resources, small organizational scale, and mainly rely on traditional sales channels.
This characteristic clearly affects the way advertising campaigns are implemented. SMEs usually prioritize channels with reasonable costs, clear measurable effectiveness, and support rapid growth. Therefore, advertising platforms like Cốc Cốc Ads become suitable choices thanks to cost optimization features and high coverage in the domestic market.
Challenges and opportunities in digital advertising
Many SMEs are still hesitant about digital transformation due to limited technical knowledge and advertising budgets. Additionally, increasing competition on online platforms also adds pressure on small businesses. However, the Internet user rate in Vietnam has exceeded 70% of the population, creating a potential environment for SMEs to effectively increase their digital presence.
Choosing the right advertising platform helps optimize budgets and reach target customers more accurately. For example, Cốc Cốc Ads is built based on data and user habits in Vietnam, thereby supporting SMEs to optimize campaigns by focusing on local target customers.
Checklist for SMEs when choosing advertising platforms
- Budget evaluation: Determine a monthly budget to run advertising suitable to financial capacity.
- Choose the appropriate channel: Prioritize platforms that meet market characteristics and target customer segments.
- Measure effectiveness: Select channels that support transparency in reporting and result analysis.
- Utilize local tools: Use platforms with deep understanding of the Vietnamese market like Cốc Cốc Ads.
- Continuously optimize: Adjust campaigns based on collected data to increase effectiveness.
| Criteria | Advantages | Challenges |
|---|---|---|
| Advertising budget | Flexible costs according to small budgets | Easily limited in reach if the budget is too low |
| Market understanding | Effectively reach potential customers | Requirement to clearly understand user behavior and have a professional operations team |
| Supporting technology and tools | Optimize campaigns with accurate data | Need transparent, easy-to-use reporting tools |
Takeaway: Clearly understanding the specific characteristics and needs of SMEs in Vietnam is the first step to help businesses choose the right advertising platform. Properly utilizing tools like Cốc Cốc Ads not only helps optimize costs but also improves communication effectiveness in an increasingly competitive market environment.
SMEs in Vietnam often face many limitations in financial resources, human resources, and technology. Therefore, digital marketing strategies need to be optimized to fit the budget and operational capacity of businesses, focusing on channels with high cost-effectiveness and clear measurability.
Current limited resource situation of SMEs in Vietnam
SMEs in Vietnam often face many limitations in financial resources, human resources, and technology. According to a 2023 survey by the Vietnam Chamber of Commerce and Industry (VCCI), more than 60% of small and medium enterprises face difficulties in capital mobilization and lack skilled digital personnel. This directly affects their ability to effectively implement marketing strategies.
Besides that, many businesses do not yet have a solid technology platform to fully utilize modern digital marketing tools. Therefore, choosing marketing channels with reasonable costs and easy measurement becomes a top priority to optimize operating budgets..
Optimized digital marketing strategies for SMEs
To effectively utilize limited budgets, SMEs should focus on digital marketing channels that can accurately measure results and have low costs such as search ads and social media marketing on Facebook or Cốc Cốc Ads. These channels allow businesses to monitor real effectiveness through indicators like CPC, CTR, and ROAS.
Additionally, businesses need to prioritize building a marketing operations team with basic digital skills or collaborate with partners like DPS.MEDIA for consulting and optimizing suitable campaigns.
Checklist for optimizing digital marketing for SMEs
- Evaluate and allocate budgets corresponding to the effectiveness of each advertising channel.
- Select advertising channels that allow direct tracking of results (Cốc Cốc Ads, Facebook Ads).
- Build a human resources team or collaborate with specialized units to manage campaigns.
- Use tools to analyze advertising effectiveness and flexibly adjust strategies.
- Invest in marketing content suitable for market characteristics and target customers.
| Advertising channel | average cost (CPC) | Short points | Disadvantage |
|---|---|---|---|
| Coc Coc ads | 2,500 – 5,000 VND | Suitable for the Vietnamese market, low cost, advantage in content search | Lower coverage than Google, limited in ad format |
| Facebook Ads | 3,000 – 6,000 VND | Access to diverse customers, multiple advertising formats | High competition, costs may increase over time |
| Google Ads | 5,000 – 12,000 VND | Global coverage, many accurate measurement tools | Higher cost, more complex technical requirements |
Takeaway: SMEs need to prioritize selecting low-cost but clearly measurable digital marketing channels like Coc Coc Ads, combined with personnel training or expert collaboration to optimize operating budgets. This action will help businesses both develop their brand and tightly manage costs in a highly volatile business environment.
Digital marketing strategies need to be flexible and multi-channel
The role of flexibility in digital marketing strategies
In the rapidly changing digital technology market context, digital marketing strategies require flexibility to timely adapt to trends and user behaviors. For example, according to Statista's 2023 report, 65% of consumers change their purchasing channels after accessing various types of ads. This shows that maintaining a multi-channel strategy helps brands not miss potential opportunities. Therefore, marketers need to continuously evaluate and adjust plans based on real data to optimize investment efficiency.
Multi-channel integration in advertising strategies
Do not rely on a single channel; synchronizing platforms such as social networks, search tools, email marketing, and display ads helps expand reach. According to DPS.MEDIA, advertisers using multiple channels often increase conversion efficiency by 30% compared to single-channel methods. For example, using Coc Coc Ads together with Facebook Ads and Google Ads allows businesses to reach diverse customer groups at more reasonable costs.
Checklist for building effective multi-channel digital marketing strategies
- Customer behavior analysis: Capture insights on each channel to optimize content.
- Regularly monitor KPI metrics: CTR, CPC, ROAS to make timely adjustments.
- Consistent messaging: Maintain consistency in images and information across channels.
- Flexible budget adjustment: Increase budget for effective channels, reduce for less effective ones.
| Digital Channel | Main benefits | Common performance indicators |
|---|---|---|
| Coc Coc Ads | Access Vietnamese users with high CTR rate | CTR, CPC, Conversion Rate |
| Google Ads | Wide network, supports diverse formats | Quality Score, ROAS, CPA |
| Facebook Ads | Suitable for detailed targeting by demographics | Engagement Rate, CPM, CTR |
Takeaway: A flexible and multi-channel digital marketing strategy helps businesses seize opportunities and optimize advertising costs effectively, thereby enhancing competitiveness in the digital market.
There is no single formula for all SMEs; strategies need to be based on actual business goals, industry, and target customer behavior. Popular channels such as Facebook, Google Ads, Zalo, & TikTok are often selected and combined depending on the industry to optimize effectiveness.
Advertising strategies suitable for SMEs
There is no fixed formula applicable to all small and medium enterprises (SMEs). Effective advertising strategies must be based on specific business goals, industry characteristics, as well as target customer behaviors and habits. For example, in the fashion retail sector, focusing advertising on Facebook and TikTok can generate high interaction rates, while B2B service sectors often prioritize Google Ads to leverage high-demand searches.
According to the Digital 2023 report by We Are Social, over 70% of internet users in Vietnam regularly use Facebook and Zalo, while the percentage of users watching short videos on TikTok has grown to 45% compared to the previous year. This data helps SMEs design suitable advertising campaigns and optimize budgets.
First combine popular advertising channels
To maximize advertising effectiveness, businesses should flexibly combine platforms such as Facebook, Google Ads, Zalo, and TikTok. Each channel has its own strengths: Facebook helps build community and increase recognition; Google Ads reaches customers with clear needs; Zalo suits local campaigns and customer care; TikTok supports creative content development and rapid spread.
Below is a checklist to help SMEs choose the appropriate advertising channels for their industry and goals:
- Identify main criteria: Increase brand awareness, create potential customers, or boost sales?
- Analyze customer behavior: Which platforms are commonly used, and what are the typical active hours?
- Budget evaluation: Which channel brings good ROI within your payment capacity?
- Test and optimize: Run tests on multiple channels, analyze data to adjust strategy.
Comparison table of effectiveness of popular advertising channels
| Channel | Advantages | Suitable for industry | Average cost (VND/day) |
|---|---|---|---|
| Increase interaction, build community | Retail, Fashion, Customer services | 200.000 – 1.000.000 | |
| Google Ads | Search intent targeting, high efficiency | B2B, Specialized services, E-commerce | 300,000 – 1,500,000 |
| Zalo | Suitable for local areas, customer care | Restaurants, Education, Local services | 100,000 – 700,000 |
| TikTok | Creative content, fast spread | Fashion, Entertainment, Consumer brands | 150.000 – 900.000 |
Takeaway: Effective advertising strategies for SMEs need to be flexible, based on practical analysis of business goals and target customer behavior. Combining multiple channels like Facebook, Google Ads, Zalo, and TikTok helps optimize costs and effectiveness, while laying the foundation for sustainable growth. DPS.MEDIA is ready to accompany you in designing the most suitable advertising solutions for your business.
Optimizing content and customer experience
Clearly understand user behavior to optimize content
To optimize effective content on Cốc Cốc Ads, understanding user behavior is the first indispensable step. According to market research, over 65% of users usually spend only a few seconds on an ad if the content is not attractive enough (Source: statista 2023). Therefore, advertisers need to focus on creating short, clear messages that also match the actual needs of the target customers.
Using keywords correctly helps increase visibility and simultaneously improves user experience by making it easier to find necessary information. This also helps reduce bounce rates and increase conversion efficiency.
Checklist for optimizing customer experience on Cốc Cốc Ads
- Target audience analysis: Accurately identify customer groups to personalize content.
- Design user-friendly interface: Ads need to adapt well across multiple devices, especially mobile.
- Use high-quality images and videos: Create attention and increase brand recall.
- Optimize page loading time: Ensure ads do not slow down user experience.
- Place clear call-to-action (CTA): Attract customers to perform desired actions.
Comparison table of customer experience metrics and improvement methods
| Indicators | Meaning | Improvement methods |
|---|---|---|
| Bounce rate | Percentage of users leaving the page immediately after access | Improve content quality, reduce page loading time |
| Average time on page | Measure user interaction level on ads | Design attractive content, use appropriate images or videos |
| Conversion rate | Percentage of users performing desired actions | Set clear CTAs, offer attractive incentives, personalize the experience |
In summary, to optimize content and deliver the best customer experience on the Cốc Cốc ads platform, advertisers need to focus on data analysis, concentrating on design factors and appropriate messaging. DPS.MEDIA always emphasizes that the combination of quality content with a smooth experience will be the key to improving advertising campaign effectiveness in 2025.
Digital marketing content needs to be personalized, meeting the needs and behaviors of target customers. Additionally, experiences on websites, landing pages, and post-sale customer care processes also need to be invested in to increase conversion rates and enhance customer lifetime value (LTV).
Personalizing digital marketing content based on customer behavior
In the digital age, personalizing digital marketing content is no longer an option but a necessity. Effective advertising campaigns often rely on analyzing data about behavior, needs, and preferences of each target customer group. For example, according to the Epsilon 2023 report, 80% of consumers easily respond positively to personalized content, helping increase interaction and conversion rates up to 20%. This factor helps businesses optimize advertising budgets and improve marketing efficiency.
Investing in website, landing page experience, and post-sale customer care
User experience on websites and landing pages largely determines the success of digital marketing campaigns. A clear design, fast loading speed, and simple ordering process will retain customers longer and encourage purchase actions. Additionally, post-sale customer care also plays an important role in increasing customer lifetime value (LTV). According to DPS.MEDIA research, businesses that invest thoroughly in the care process can increase customer loyalty by up to 30% within 6 months.
Checklist for optimizing personalization and customer experience
- Regular customer data analysis is conducted to update new behaviors and needs.
- Design landing pages that are user-friendly, optimized for mobile devices, and fast loading.
- Personalize advertising content based on clear segmentation and purchase journey.
- Apply automated customer care processes alongside direct interaction to improve service quality.
- Use A/B testing and analysis tools to continuously improve the experience.
| Factors | Targets | Rating only |
|---|---|---|
| Content personalization | Increase interaction and ad conversion rates | Increase CTR by 15-20%, reduce CPA |
| Experience on website & landing page | Retain customers, increase conversion rate | Increase time spent by 25%, reduce bounce rate |
| Post-sale customer care | Increase customer lifetime value (LTV) | Increase LTV by 20-30% within 6 months |
Takeaway: To achieve optimal effectiveness in digital marketing, businesses need to skillfully combine content personalization, enhance experience on websites/landing pages, and manage post-sale customer care. These steps not only help increase conversion rates but also build long-term relationships with customers, contributing to sustainable profit growth. DPS.MEDIA has implemented many solutions following this approach, bringing clear success to clients in 2024.
Using data to make decisions
The importance of data in advertising
In the digital age, data plays a crucial role in helping advertisers understand user behavior clearly and optimize campaigns effectively. Instead of relying on intuition, advertising campaigns on the Cốc Cốc platform fully utilize real user data to adjust budgets and content.
For example, according to the 2023 Cốc Cốc report, data-driven optimized campaigns improve conversion rates by up to 27% compared to traditional methods. This confirms the power of using data in advertising strategy decisions.
Types of data used
Cốc Cốc ads provides many important data types such as demographic data, access behavior, online time, and interaction levels with ads. This data helps advertisers identify target customer groups more accurately and allocate budgets reasonably.
Below is a summary table of some important data metrics you should monitor when running ads on Cốc Cốc:
| Data type | Description | Meaning in advertising |
|---|---|---|
| Demographic data | Age, gender, location | Accurately identify target customers |
| Behavioral data | Search history, page visits | Customize relevant ad content |
| Interaction data | Click rate, ad viewing time | Evaluate campaign effectiveness |
Checklist for effective data usage
- Clearly define goals based on existing data.
- Regularly analyze important metrics from the Cốc Cốc Ads dashboard.
- Adjust budget and ad content based on user behavior.
- Monitor and conduct A/B testing of ad variants.
- Use data reports to make timely decisions.
Takeaway: Using accurate and timely data from Cốc Cốc Ads will help advertisers improve campaign efficiency, reduce risks, and make smart decisions, contributing to increased ROI in the short term.
Measuring and analyzing campaign data is a decisive factor to help SMEs optimize advertising budgets, increase efficiency, and accurately identify potential customer segments. DPS.MEDIA advises building easy-to-understand and easy-to-use reporting systems and dashboards for businesses.
The importance of measurement and data analysis in digital advertising
In the increasingly competitive online advertising environment, measuring and analyzing data is indispensable to optimize campaign effectiveness. According to Google's report, businesses with effective measurement systems can increase return on investment (ROI) by up to 30%. Thanks to metrics on reach, interaction, and conversion, SMEs can accurately evaluate their campaigns and avoid budget waste. This is especially important when advertising budgets are limited and need to be allocated intelligently.
Solutions for building optimized reporting systems and dashboards for SMEs
DPS.MEDIA provides customized consulting solutions for building reports and dashboards, helping businesses easily track progress and campaign performance. These dashboards integrate raw data into intuitive charts, aggregated data, supporting quick and accurate decision-making. Additionally, the reporting system is designed simply, requiring no deep expertise in data analysis but still ensuring all necessary data is available.
Essential checklist for effective advertising reporting systems
- Identify key performance indicators (KPIs): Click-through rate (CTR), conversion rate, cost per action (CPA).
- Automate data collection: Connect with advertising platforms such as Cốc Cốc Ads, Google Ads to update data quickly.
- Design intuitive dashboards: Use charts and easy-to-understand tables so users do not spend much time analyzing.
- Integrate alerts and recommendations: The system sends notifications when KPIs are not met or show signs that campaign adjustments are needed.
- Data security: Ensure only authorized persons can access sensitive reports.
| Metric | Purpose | Measurement method |
|---|---|---|
| CTR (Click through Rate) | Measures the level of ad attraction | Ratio of clicks divided by impressions |
| CPA (Cost Per Action) | Average cost per action such as registration, purchase | Total advertising cost divided by number of actions |
| Conversion Rate | Rate of converting potential customers into actual customers | Number of conversions divided by total visits |
In summary, to maximize advertising budgets, SMEs need an effective data measurement and analysis system. DPS.MEDIA, with extensive consulting experience proven by many projects, shows that building easy-to-understand dashboards tailored to each business's needs is the key to improving advertising efficiency and sustainably developing in the digital era.
Support for operations & staff training
Effective operational support processes
To ensure smooth operation of advertising campaigns on Cốc Cốc Ads, operational support plays a crucial role. Technical experts continuously monitor, optimize budgets, and adjust strategies based on real data. According to Cốc Cốc's 2023 report, campaigns with professional operational management achieve an average ROI increase of 20% compared to unsupported campaigns.
Applying automation tools in management also helps shorten processing time and reduce errors. Support services also include updating new features, helping businesses flexibly adapt to changes in the advertising market.
Staff training - The foundation for sustainable development
Training personnel not only stops at guiding the use of the Cốc Cốc Ads platform but also focuses on developing data analysis skills and deep understanding of user behavior. According to DPS.MEDIA's survey, 85% of employees after advanced operational training significantly improved their work performance.
Training programs are designed diversely, from webinars, online courses to direct mentoring to help teams firmly grasp processes and maximize tool potential.
Success Checklist
- Campaign monitoring: Track daily effectiveness to quickly make adjustments.
- Knowledge updates: Participate in the latest training courses on digital advertising.
- Data analysis: Enhance reading comprehension and exploit advertising report data.
- Use automation tools: Apply software to support efficient operations.
- Internal communication: Build continuous exchange channels between departments for better coordination.
| Category | Support content | Main benefits |
|---|---|---|
| Campaign operation | Monitor, adjust budgets, analyze effectiveness | Increase ROI, reduce leakage costs |
| Skills training | Usage guidance, improve data analysis | Increase human resource productivity, maximize tool utilization |
| Technology support | Apply software, update new features | Optimize processes, improve accuracy |
Takeaway: To fully exploit the potential of Cốc Cốc Ads in 2025, businesses need to closely combine professional operational support and continuous staff training. DPS.MEDIA is always ready to accompany you on the journey to improve advertising efficiency and develop a sustainable team.
Small and medium enterprises often lack specialized digital marketing skills, so DPS.MEDIA not only helps with implementation but also trains, transfers technology, and operates campaigns effectively to ensure long-term sustainability.
Challenges of small and medium enterprises in digital marketing
Small and medium enterprises (SMEs) often face difficulties in finding personnel with specialized digital marketing skills. According to the 2023 report from the Ministry of Planning and Investment, about 681,000 SMEs in Vietnam do not yet have an internal marketing team with sufficient capacity to implement campaigns on digital platforms. This directly affects advertising effectiveness and market competitiveness.
Not only lacking human resources, many businesses also do not have enough resources to deploy synchronized digital campaigns, leading to failed or unsustainable long-term investments. Therefore, training and technology transfer solutions are essential to enhance internal capacity for businesses.
How DPS.MEDIA supports sustainable business development
DPS.MEDIA not only provides digital marketing campaign deployment services but also focuses on specialized training for company staff. Through this, businesses can proactively operate and optimize advertising in each development phase.
The technology transfer process at DPS.MEDIA includes tool usage guidance, advertising data analysis, and building regular performance reports. This helps businesses better understand and control budgets as well as their marketing strategies.
Checklist to build a sustainable digital marketing team
- Internal needs assessment: Identify missing skills and current staff levels.
- Select reputable training partners: Choose units with practical training and deployment experience.
- Develop technology transfer plans: Organize workshops and detailed guidance materials.
- Establish operational procedures: Define clear tasks and regularly monitor effectiveness.
- Evaluation and updates: Adjust campaigns based on feedback and actual data.
| Activities | Targets | Milestone results |
|---|---|---|
| Skills training to optimize advertising | Enhance campaign operation capacity | Save costs, increase advertising ROI |
| Technology transfer for data management | Help businesses proactively analyze and adjust | Improve efficiency and transparency in management |
| Operate and monitor campaigns | Ensure campaigns run continuously and effectively | Achieve the set business goals |
Takeaway: Investing in training and transferring digital marketing technology is the key for small and medium enterprises to build a strong workforce, thereby optimizing advertising budgets and developing sustainably in today's competitive digital environment.
Leveraging new trends and technologies
Updating modern digital advertising trends
Grasping new advertising trends helps brands quickly reach target customers more effectively. According to the eMarketer 2024 report, Vietnam's digital advertising market grows by 15% annually, driving the application of creative and interactive advertising formats. Cốc Cốc Ads leverages trends such as video ads, native ads, and optimizing user experience on mobile devices to enhance attraction capabilities.
Applying artificial intelligence technology and big data
Artificial Intelligence (AI) technology helps analyze user behavior and optimize campaigns with reasonable costs. The Cốc Cốc Ads platform has integrated AI to automatically adjust bids and distribute ads based on timing and appropriate target audiences. Big Data also supports accurately identifying consumer trends, thereby increasing conversion rates and reducing budget waste.
Effective implementation checklist with Cốc Cốc Ads
- Analyze customer data to accurately target audiences.
- Apply AI technology in adjusting and optimizing advertising budgets.
- Utilize new advertising formats such as video and native ads.
- Regularly check and adjust campaigns based on performance reports.
- Use mobile devices as the core of advertising campaigns.
| Technology | Usage goals | Main benefits |
|---|---|---|
| AI (Artificial Intelligence) | Automatically optimize bidding and distribution | Increase efficiency and save costs |
| Big Data | Analyze behavior and customer trends | Accurately target customers |
| Video & Native Ads | High user interaction | Increase brand recognition |
Takeaway: To effectively leverage Cốc Cốc Ads in 2025, businesses need to flexibly apply new technologies and keep up with consumer trends. This not only improves advertising performance but also creates sustainable competitive advantages in the increasingly developing digital market.
We encourage SMEs to update and apply new technology trends such as AI, marketing automation, chatbots… to increase automation capability, save time, and improve communication efficiency with customers.
Why should SMEs apply new technology?
In the increasingly fierce competitive context, small and medium enterprises (SMEs) need to leverage modern technology to optimize business operations. Technologies such as Artificial Intelligence (AI), marketing automation, and chatbots help increase automation capabilities and reduce manual processing time. According to a McKinsey (2023) report, businesses applying AI can increase productivity by over 40% compared to traditional competitors.
Applying these tools not only saves time but also improves communication quality with customers through fast, accurate, and personalized responses. This is a key factor for SMEs to increase customer retention and sustainable long-term development.
Technology trends to update and apply
SMEs should prioritize deploying the following technologies to improve efficiency:
- AI in data analysis: helps predict customer trends and optimize advertising budgets.
- Automation marketing: Automatically sends emails and messages according to scripts, helping maintain continuous interaction with customers.
- Customer support chatbot: 24/7 answers questions, reduces workload for customer service departments, and enhances customer experience.
These are technologies successfully applied by many SMEs in Vietnam, exemplified by DPS.MEDIA's advertising campaigns with an average conversion rate increase of 25% after 3 months of AI integration.
Checklist for applying technology to improve business efficiency
| Step | Activities | Main benefits |
|---|---|---|
| 1 | Assess actual needs and technology application feasibility | Choose the right suitable technology, avoid wasteful investment |
| 2 | Select reputable solution providers with customer support | Ensure stable operation and optimize results |
| 3 | Training employees to use new tools | Increase usage efficiency, reduce errors |
| 4 | Monitor and evaluate regular performance | Adjust strategies appropriately according to reality |
Takeaway: Updating and applying modern technology trends such as AI, marketing automation, and chatbots will help SMEs increase automation capacity, save time, and improve customer communication quality. This is the key to helping small businesses overcome challenges and develop sustainably in the digital age.
In summary, DPS.MEDIA's perspective is to accompany Vietnamese SMEs in building suitable, practical digital marketing strategies that thoroughly leverage resources and technology to achieve optimal business results in an increasingly fierce digital competitive environment.
Effective customer approach strategy
DPS.MEDIA always emphasizes the importance of selecting appropriate marketing channels for each target customer group. For example, for SMEs, using advertising platforms like Cốc Cốc Ads helps save costs and focus on the Vietnamese user group. According to reports from Cốc Cốc, more than 30 million active users monthly in Vietnam create a large potential market for businesses to exploit.
This reality requires small and medium enterprises to have clear strategies, combining data and technology to optimize every advertising budget. Partnering with consulting units like DPS.MEDIA helps SMEs avoid resource waste while fully utilizing modern digital tools.
Checklist to build an effective digital marketing strategy
- Market analysis: Understand clearly the behavior and needs of target customers.
- Select appropriate advertising channels: Prioritize platforms with potential user volume like Cốc Cốc Ads.
- Design communication content: Focus on clear, attractive messages suitable for each channel.
- Optimize budget: Monitor and allocate advertising costs based on actual effectiveness.
- Apply technology and data: Use measurement and analysis tools to continuously improve campaigns.
Final takeaway
DPS.MEDIA believes that in a fiercely competitive digital business environment, the combination of practical strategies, proper resource exploitation, and application of modern technology is the key to success for SMEs. Cốc Cốc Ads is not only an advertising tool but also a stepping stone for Vietnamese businesses to develop sustainably and optimize costs, thereby improving business efficiency in an increasingly open digital market.
Summary
Cốc Cốc Ads is an effective tool that helps businesses reach target customers with competitive costs. The 2025 updated advertising price list supports clear and flexible budget planning.
Start experimenting with advertising campaigns on Cốc Cốc today. Continuously monitor effectiveness to optimize advertising strategies for the best results. You can also learn more about advertising on Google Ads and Facebook Ads to diversify communication channels. These topics will help complete the overall marketing strategy for small and medium enterprises.
DPS.MEDIA always accompanies you on your digital marketing development journey. Don’t hesitate to share your thoughts and questions in the comments below!
