Should You Buy a Facebook Page to Run Ads? Sharing Real Experience

Should you buy a Facebook page for advertising? This is a question many SMEs are seeking answers to. This helps save time building a community and increases reach effectiveness faster.

According to a survey by DPS.MEDIA, over 60% of businesses that tried buying pages encountered risks of fake engagement or account suspension. Therefore, this decision should be carefully considered based on business goals and advertising budget.

Potential benefits of owning a Facebook page with existing engagement Risks to be aware of when buying a Facebook page for advertising Important criteria for evaluating the quality of a Facebook page before purchasing Experience in negotiating and transferring admin rights safely Strategies to optimize effective advertising on a newly purchased Facebook page Long-term impact and how to protect brand reputation on the Facebook channel Do not rely entirely on the page but build a sustainable digital ecosystem

Potential benefits of owning a Facebook page with existing engagement

Owning a a Facebook page with existing engagement helps save time building fans and quickly increases credibility. You can:
– Reach target customers quickly thanks to existing followers and engagement.
– Increase advertising campaign effectiveness from organic engagement, reducing CPA costs.
– Easily run promotions, quick feedback surveys. A real example: an F&B business in Hanoi bought a page with 15,000 followers, after 2 months reduced ad costs by 30% and increased revenue by 20% (according to internal report in 2023).

Risks to be aware of when buying a Facebook page for advertising

Buying a page also carries many risks such as:
– Page is locked or has lost interaction due to violating Facebook policies or not meeting legal requirements.
– Low-quality fake fans, resulting in low advertising effectiveness and difficult conversions.- Risks regarding unclear admin rights or easy disputes.

Important criteria for evaluating the quality of a Facebook page before purchasing

Before deciding, you should evaluate based on the following criteria:
– Real interaction rate (quality likes, comments, not fake).
– Content and posting style suitable for your business orientation.
– Page history: no copyright violations, no warnings from Facebook.
– Age and geographic distribution of fans match the target market.

criteria	Evaluation
Real interaction rate	> 51% interaction compared to fans
Geographic analysis	Focus on Vietnam and target areas
Violation history	No warnings or page locks
Content style	Suitable for your brand & products

Experience in negotiating and transferring admin rights safely

When negotiating, you should:
– Request transparency about the page's origin and admin history.
– Use a clear transfer contract, specifying responsibilities and consequences in case of disputes.
– Transfer admin rights through two-factor authentication to avoid losing the page.
– Check actual admin rights before completing payment.

Strategies to optimize effective advertising on a newly purchased Facebook page

To make the most of your new page, you should:
– Develop a content plan suitable for your current customer base and expand your target audience.
– Leverage existing engagement data to create effective remarketing campaigns.
– Check and adjust ad audiences based on page insights to avoid wasted advertising.
– Experiment with various ad formats such as carousel and video to boost engagement.

A case study showed CTR increased by 15-20% in the first month thanks to optimization based on page insights (Facebook Business Report, 2023).

Long-term impact and how to protect brand reputation on the Facebook channel

A Facebook page is not only a sales channel but also the face of your brand. To protect your reputation:
– Continuously update content and respond quickly to comments/customer inquiries.- Avoid posting controversial content or violating policies.
– Monitor and promptly handle negative reviews, build a positive community.

Do not rely entirely on the page but build a sustainable digital ecosystem

Relying solely on one Facebook page can make your business vulnerable to algorithm changes or page bans. Supplementary channels to build include:
– A dedicated website to retain customers and optimize conversions.
– Email marketing and SMS channels to maintain direct contact.
– Other social media platforms like Instagram and TikTok to diversify traffic sources.

Ecosystem building checklist:
– Build an SEO-standard website, integrate chatbot
– Develop a list of loyal customer emails
– Create diverse content and link between channels
– Allocate marketing budget reasonably for each platform

Takeaway: Buying a Facebook page with existing engagement provides an initial advantage but comes with many risks that require strict control and building a long-term, multi-channel strategy to maintain sustainable business effectiveness.

Your past journey

Buying a Facebook page has its own advantages and risks. Careful consideration before investing will help you optimize advertising effectiveness.

Start experimenting with running ads on your page. Closely monitor the data to adjust your campaign accordingly.

You can learn more about building a brand on social media. Content about ad account management will be very useful for you.

DPS.MEDIA always ready to support you in developing digital marketing. Don’t hesitate to share your opinions or questions right below the article!