As Christmas approaches, the sales race among brands becomes fiercer than ever. If you seize the opportunity, your store's revenue can double, triple, or even increase tenfold compared to normal days. However, how to build a marketing communication campaign, promotional program and mini game for Christmas on December 24th to make it effective. All will be revealed in the article below by DPS, let's follow along!
Make huge profits with the Christmas marketing campaign on December 24th?
Since ancient times, Christmas has been considered one of the most important festivals in the West and many other countries around the world. On these days, family members and friends often gather to eat, exchange loving wishes, and give each other meaningful gifts.
Christmas is widely recognized as the “biggest shopping festival of the year” because this is when people's shopping demand surges. Specifically, according to statistics from many countries, during this occasion, people's spending increases by 25% compared to other times of the year. Therefore, Christmas on December 24th is a “golden opportunity” for brands to run marketing campaigns to bring their names closer to consumers.
Highlighting some outstanding Christmas marketing campaigns on December 24th
The idea of turning social media red with Starbucks“ ”red cup” and #redcupcontest
In the last months of 2014, the brand Starbucks launched the #redcupcontest on Instagram. To participate, users simply shared photos of Starbucks red cups with the hashtag #redcupcontest. The winner would receive an extremely attractive prize: one of five gift cards worth $500 each.
The contest received enthusiastic responses from users with thousands of photos sent to the organizers. Even more surprising, a customer's post received a huge amount of engagement with over 40,000 shares just two days after being posted. According to statistics, on average, the post was shared every 14 seconds on Instagram.
“Come Together” – A meaningful Christmas marketing campaign on December 24th
In this campaign, H&M collaborated with famous director Wes Anderson and lead actor Adrien Brody to launch the video “Come Together”. The story revolves around a train facing delays due to bad weather. Passengers on the train feel sad and lonely because they cannot reunite with their families on Christmas Eve. Understanding this, the conductor created a cozy space with a Christmas tree, sweets… Afterwards, all the passengers celebrated a warm Christmas Eve together on the train.
The subtlety of this video is that all the characters' outfits are from H&M's Holiday collection. Instead of just trying to create impressive designs, H&M cleverly incorporated their clothing into a truly meaningful film.
From this campaign, we can learn something extremely important from H&M. That is: Holiday marketing does not necessarily have to be directly related to the brand, but it must make viewers remember the brand.
How to build an effective Christmas media campaign on December 24th?
Refresh your interface – Welcome Christmas
Changing the website helps customers feel the Christmas atmosphere more clearly every time they visit the brand's website. You just need to change the avatar, logo, or images to red, white, or green tones to spark joy and warmth in each customer. This method will attract customers' attention and urge consumers to shop as quickly as possible because the holiday is approaching.
Create a festive Christmas atmosphere with the marketing campaign on December 24th
Everyone knows that Christmas is a time when love and family reunion are celebrated. Therefore, during these days, brands need to adjust their images and decorations according to special themes so that consumers can truly feel these emotions.
Besides decorating the store brightly, you should also change the music and staff uniforms to relate to Christmas. This will attract customers' attention and make them willing to spend more. Thanks to this, the Christmas marketing campaign on December 24th will achieve greater success for the brand.
Organize a Mini Game to celebrate Christmas on December 24th
According to statistics from Buzzmetrics, Mini Games are always the most popular topic on social media during Christmas.
Currently, there are many types of Mini Games with various twists. However, to be successful and attract many participants, Mini Games must be easy to play, have attractive prizes, and incorporate emotional elements into the game.
Here are some Mini Game suggestions you can refer to:
- Find Santa Claus through riddles
- Love letter: Post messages with loving wishes to friends and family along with the program's hashtag. The post with the most likes and shares will win a gift from the brand.
- Comment a photo of your family meal, the photo with the most likes will win.
Decide on promotional programs for Christmas on December 24th
On important festive days like Christmas, building promotional programs is very important. This is the driving force that motivates customers to place orders, creating huge revenue for the store.
You can create Christmas promotion programs for December 24th as follows:
- Near ink you get black – Near Noel Sale 50%
- Celebrate Christmas – Grab HOT gifts
- Welcome Christmas – Sparkling gifts
- Christmas is only one day – Our shop has HOT sales from now until the end of the week
Mistakes that can “ruin” your Christmas marketing campaign on December 24th that businesses should avoid
Christmas Day, December 24th, is a golden opportunity for marketers to unleash their creativity for their company's marketing campaigns. However, to have a truly “explosive” marketing campaign, businesses need to pay attention to the following:
- Not mentioning the product: On Christmas Day, brands often try to create dazzling ads to attract customer attention. However, don't focus too much on finding a grand background, Christmas trees, or flashy lights and forget that the main character must be your product. Arrange the patterns and designs to both highlight the product and convey your message!
- Creating content like on regular days: During the Christmas season, you should create festive content that directly targets the psychology and emotions of customers. Create empathy and connection with customers, and you will surely receive positive responses from them.
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Build content suitable for the Christmas season - Preparing the campaign late, not keeping up with the times: Timing is the key factor that determines the success of a campaign. Therefore, to achieve the best results, businesses should prepare for the Christmas marketing campaign 1–2 months in advance. According to statistics, up to 38% of consumers shop for Christmas from the beginning of October.
Conclusion
Above are some experiences in building marketing communication campaigns, promotion programs, or Mini Games for Christmas Day, December 24th, that DPS wants to share with you. Save this article so you don't miss out on the “juicy opportunities” of this year's festive season!
If you are looking for a partner to build impressive marketing campaigns, contact DPS. right away. As an agency with many years of experience, we are confident in bringing you “explosive” marketing plans to boost your sales. Thank you for following this article!
