In business activities, besides focusing on products, services, and customer care, it is also necessary to pay attention to another extremely important factor. That is identity. brand. For a business, building a brand identity kit requires an investment of a lot of time and effort. This is because designing this identity includes many elements such as the name, brand logo, etc., which need consistency and creativity as well as time for testing. In HCMC, which professional unit provides brand identity design services for businesses and personal logos?

Brand identity design and its importance

Firstly, brand identity design is the creation of a collection of tangible elements including the name, logo, colors, marketing materials, human resource profiles, graphic elements... carrying the unique mark and style of the business or brand.

These elements combine to become the unique “ego” of the business, distinguishing one brand from another. This is the act of placing a unique mark in the minds of customers. They not only know about it but also remember it, and it is always present when they intend to shop or use a service. At that point, we have a successful brand identity design.

From there, we can clearly see the role of brand identity. Among hundreds of competitors and substitute product lines, being able to leave a mark of your brand with customers will greatly influence their purchasing decisions and spending. For example, when mentioning smartphones, we immediately think of the two giants in the industry: iPhone and Samsung. Not only for businesses, nowadays many people are also focusing on building their personal brand and logo.

Brand name design

Brand name is a proper noun given by the founders to their organization or business. During the process of building and developing, the brand name plays an important role. Core marketing and communication activities all revolve around and focus on the brand name to be known and remembered more.

Naming is not limited in creativity, however DPS it is still recommended that you ensure the following requirements for the best results.

• Can be protected
• Simple, easy to remember, and unique
• Convey the main message or product you want to deliver
• Avoid using ambiguous words that can cause misunderstandings or associations with negative things

A good example and lesson about naming a brand that needs to be appropriate for the local culture is Coca Cola in China. Initially, the product provided to this market was named Kekoukela, which when translated meant “Bite the wax tadpole”. Later, the company immediately introduced another more suitable name, Kokou kole, which carries the nuance of “happiness on the lips”.”

Additionally, you can pay attention to the story behind the brand identity name design to make a more impressive mark. Hidden within is the meaning of the product or its founder.

Brand identity logo design

Besides the name, the brand logo is also an important part of the brand identity design set. The logo can effectively convey the will and vision of the business itself. Logo design service must ensure creativity, aesthetics, and harmonious combination of shapes and colors. Additionally, with Eastern culture, both the logo and the name need to be complete in terms of feng shui, avoiding taboo elements.

Let's analyze a “7 billion dollar” brand logo case that was extremely hot to explore all its meanings.

In 2021, Xiaomi – the Chinese smartphone company – unveiled a “new yet not new” design. Accordingly, the colors, fonts, and text design remained completely the same, with the only change being the border from 4 square corners to soft rounded ones.

Is 7 billion dollars worth it? According to the owner, this logo contains many significant meanings. The rounding ratio from square to circle is not random but, from a mathematical perspective, is the perfect balance between the two shapes. This creates a certain softness and flexibility, suitable for the brand identity set named Alive.

Other constituent elements

Besides the analyzed name and logo, the brand identity set also includes many other elements. The principle is to maintain consistency and jointly convey the brand's message and mission to customers. Some products you can refer to for supplementing your identity set are:

Brand identity marketing materials

Marketing materials include content, images, and media. There are many social platforms such as Facebook, Instagram, Linkedin... and images with the corporate logo design should be used. In addition, with offline marketing, publications such as brochures, catalogues, banners, or flyers should also comply with the identity regarding colors and slogans.

Tools and instruments

For a hotel or restaurant, don't forget to bring brand impressions through customer items. Towels, cups, or bowls printed with the company logo will create a good effect for your business.

Website graphics, email

Website or email are also platforms that need to be unified in the brand identity set, especially for organizations that use direct business or working methods. For websites, it's images, headings, and footer information; for emails, it's the signature or a common structure and domain for employees.

Packaging

Standardizing packaging is also added by many businesses to the brand identity design set. Moreover, branded packaging helps prevent counterfeiting and protects the brand's reputation very well.

Understanding the importance of brand identity design, DPS has built a professional and highly specialized team to provide comprehensive services for your business in Ho Chi Minh City. Brand identity design DPS helps optimally convey messages, vision, and mission to customers. Our service offers unlimited revisions, complies with the five elements of feng shui, and transfers full ownership rights to partners.

Contact now for DPS consultation!