In the rapidly developing e-commerce context, using online platforms to advertise and sell products has become extremely important. One of the promising sales channels that many businesses focus on is TikTok Shop. In today's article, DPS we will guide you on how to run ads on TikTok Shop, the types of ads on TikTok Shop, as well as reasons why you should consider advertising on TikTok to boost your sales business. Let's find out!
What is TikTok Shop advertising?
TikTok Shop advertising is a marketing strategy that uses the TikTok social media platform to promote products and services of businesses. In the context of an increasing number of TikTok users, especially the younger generation, using ads on this platform has the potential to help brands quickly and effectively reach their target audience.
When the phrase “Sponsored” appears on a TikTok video, viewers can understand that the content is not a regular user-generated video but an advertisement paid for by a business to be displayed. This helps create clarity and transparency about the content's purpose and ensures viewers know they are watching an ad.
Why should you run TikTok Shop ads?
TikTok – The leading social interaction network
With billions of interactions daily, TikTok has proven its strength in connecting with audiences worldwide. The popularity of short videos and creative content on TikTok has created a vibrant community, opening opportunities for businesses to reach a large potential customer base.
The new era shopping trend
Nowadays, consumers have changed their shopping habits. They prefer online shopping over going to traditional stores. This poses challenges for businesses in reaching and attracting customers. The e-commerce channel TikTok Shop can help you take advantage of this trend by providing an advertising platform to attract more views and increase interactions.
Potential for interaction and making an impression
Short videos on TikTok can stimulate customer interaction. The ability to create creative and unique content on this platform helps your brand stand out and make a deep impression on consumers. Running TikTok Shop ads helps generate curiosity and interest from customers, creating opportunities to explore and learn about your products.
Low advertising costs
Cost benefits
Compared to advertising on other platforms, running ads on TikTok can deliver high performance with a lower budget. This is especially beneficial for small businesses and startups with limited financial resources. You can reach a large number of customers without having to invest too much in the budget.
Optimize campaigns
The TikTok platform provides tools for you to monitor and optimize your ad performance. You can track interaction numbers, reach, and target audience of the campaign. Based on this data, you can adjust the content and advertising strategy to achieve the best results.
Guide to opening an account to run TikTok Shop ads
Types of TikTok Shop advertising accounts
To run advertising campaigns on TikTok Shop, you first need to register an advertising account for your TikTok Shop channel. Currently, you can register to open a TikTok Shop advertising account in two types as follows:
Personal advertising account
This type of advertising account is suitable for individual sellers and self-operated units who manually register easily. This form is only suitable for those who already have practical experience in running ads on TikTok, meaning they can adjust, optimize content, budget, and proactively monitor ad campaigns.
However, this form also has many limitations regarding approval speed and ad support, so careful consideration is needed before proceeding to open.
Agency advertising account
(Also known as business advertising accounts), opened through a company authorized by TikTok Shop. With this type, the shop's ads are guaranteed in terms of benefits such as receiving advertising deposit discounts, promotions, and faster support compared to running TikTok Shop ads with personal accounts.
Besides, all stages including: depositing money, campaign setup, operation, adjustment, reporting, etc., will receive professional support from the Agency. When an ad issue arises, the Agency will also contact TikTok on your behalf to resolve it.
However, the shop must comply with the terms and contracts with TikTok Shop, and the monthly spending budget must be large. To create a TikTok Agency advertising account, you also need to pay a certain fee to the TikTok Agency.
Steps to open an advertising account
Open a personal advertising account
To open a personal TikTok Shop advertising account, you will need to prepare a TikTok Shop account and a TikTok account linked together.
See more ways to link TikTok Shop with a personal account
Then, you continue to follow the instructions below:
Step 1: Access the link: https://ads.tiktok.com/ and select "Create Now." Then log in to your existing TikTok Shop account.
Step 2: After logging in, you will need to fill in all the required business information as requested. Note:
- Country (mandatory) select Vietnam.
- Industry is selected according to the shop's business sector.
- The business name is best set according to the Shop name.
- Select the UTC+07 Asia/Ho Chi Minh time zone.
- The currency type is VND.
After completing the supplements, you just need to tick agree to TikTok's terms and then click register. Next, you will need to verify the phone number used to register the TikTok Shop account by sending a code and then entering the code sent to the phone number, press verify to complete.
Step 3: At this step, the interface displays Payment Information Setup. Here you fill in non-vat registered business under Tax Status and select the payment method as Automatic Payment. Then click the "Go to Ads Manager" button.
Next, the screen will switch to Ads Manager mode. Here, select "custom mode."
After completing all the above steps, you will be transferred to the ad management interface. Thus, you have completed creating a personal advertising account for the TikTok Shop channel.
Register an account through an Agency
The steps to register a TikTok Agency advertising account (business advertising account) are as follows:
Step 1: Contact the TikTok representative agency company in Vietnam to register a TikTok account.
Step 2: That agency will review and process, then if the information is complete, the agency will respond and register for you.
Step 3: The remaining task is just to create the account and deposit money to start the campaign.
Preparation before running TikTok Shop ads?
To run ads on TikTok Shop smoothly, you need to understand the following issues in detail:
Advertising formats
TikTok Shop currently allows the application of the following ad formats:
Video Shopping Ad
Video Shopping Ad is a TikTok Shop ad format appearing on the feed (For You page). This ad type allows sellers on TikTok Shop to highlight their products using Product cards. When users click on the Product card, they will be directed to the product page in the TikTok store. Then, customers can proceed to pay for the product directly within the app.
Video Shopping Ads use the Smart Targeting feature to distribute ads at the final stage of the purchase process (those who intend to buy but have not paid). Besides, Video Shopping Ads also integrate outstanding features of Collection and Dynamic Showcase ads. Thanks to that, it encourages users to complete payment for their purchases.
Catalog Listing Ad
TikTok Shop Catalog Listing Ad is also displayed on the feed. This format combines the features of Collection ads, allowing sellers to advertise images and information of one or multiple products simultaneously.
However, note that only when using a TikTok Agency advertising account (or a previously approved business advertising account) can you use the Catalog feature to add products.
Live Shopping Ad
Live Shopping Ad allows sellers to showcase products and directly advertise those products during a Livestream on TikTok Shop. Similar to the two ad formats above, Live Shopping will also appear on the feed. Users can freely choose one of the following two methods:
Click on the ad: Viewers will be immediately redirected to the seller's livestream. Here, users can interact directly with the seller and proceed to purchase products displayed as product cards or links to the TikTok Shop store.
Swipe the ad to the left: Viewers will access the seller's profile page. Here, viewers can browse products from the TikTok Shop store tab on the profile page or click on the representative image with the Live icon to access the livestream.
Required resources
Preparing resources to run ads is also one of the issues sellers need to pay attention to in order to help advertising campaigns be effective.
These resources include:
Landing page
Multiple ads on TikTok Shop are usually created to attract traffic by directing viewers – potential customers of the shop – to the Landing page. Therefore, the Landing page needs to clearly display information about the seller such as contact details (phone number, address, email, etc.), distinctive products, store, etc. to increase trust and credibility for the shop.
Advertising video
When just starting out, most sellers will face difficulties in identifying customer insights. You can create multiple different product videos to upload, thereby determining which type of content attracts the most views and interactions before proceeding to run ads.
Store and products
Once you have successfully attracted customers to visit the store page, you need to make customers attracted by professional arrangement, diverse products, and clear classification. Don’t let customers "run away" just because the appearance is not well invested, and there hasn’t been enough time to upload many products but you rushed to run ads.
Guide to running TikTok Shop ads
After having an ad account and preparing resources, you can start setting up TikTok Shop ads with the following basic steps:
– The seller will select a video (note to choose videos with high traffic and many interactions, comments) to use as the ad video.
– Click the 3-dot button on the screen; at this point, the screen will show many different action buttons but you only need to focus on and select the “advertise” button.
– The seller selects the ad objective including: More video views, More website visits, More followers. Choose the appropriate objective depending on the campaign purpose.
– Next, select the main customer file that the shop targets (can be customized or let TikTok select for you).
– Choose the campaign budget. From there, TikTok will provide estimates and an overview for the seller to review and register. Finally, just top up the account and you can start advertising.
Notes when advertising on TikTok Shop
Create multiple ad groups and ads
As mentioned above, a seller at the beginning stage finds it very difficult to grasp user insights. Therefore, the best TikTok Ads campaign needs to be implemented according to the A/B testing formula. This means:
- Create multiple ad groups to identify the most effective group. For example, if the product can be shipped nationwide, you can create one ad group targeting users in Ho Chi Minh City and another in Hanoi. Or one group targets users interested in travel while the other targets those interested in food.
- Create multiple ad videos with different content: For the same ad group, prepare at least two videos with different content to test which video has better interaction. At least, if you don’t have time to produce many videos, you can keep the TikTok ad content unchanged and only change the call to action and description.
Ensure video ad resolution
Not only on TikTok, in reality, using videos with high resolution affects user experience. Do users trust buying products when watching a video that is not professionally invested? Therefore, if you have accepted to spend money on advertising, first you need to focus on building a neat video that clearly shows the product. Note that if the ad video quality is too low, TikTok may refuse to upload or only display the video on platforms other than TikTok, which is really unacceptable.
Ad description
Although TikTok allows expression through the ad content’s wording, there is a word limit. Therefore, only summarize the main points as briefly as possible. If you need to explain product/service details, you can insert text directly into the video content.
Commitment
Above is a summary of basic knowledge about how to run ads on TikTok Shop, types of ads on TikTok Shop, as well as the benefits of running TikTok Shop ads that DPS sends to you. Hopefully, you will know how to set up TikTok Shop ads to earn “thousands of orders.”
And of course, advertising is an aspect that requires a certain understanding to set up by yourself. If you don’t know how to start, contact DPS immediately, we will support consulting from A to Z and implement an effective TikTok Shop channel building strategy to break through revenue.
