In 2025, creating a sales page on Facebook is not just about setting up a page, but also a crucial strategy that helps SMEs develop sustainably in an increasingly competitive digital environment. According to the latest statistics, over 70% of customers in Vietnam search for products on Facebook before deciding to make a purchase, this proves the necessity of building an effective sales page from the very first steps. DPS.MEDIA affirms, a sales page is not only a place to promote products but also a platform to build a brand and deeply interact with potential customers.
The most important thing when creating a sales page is to clearly identify the target customer group and consistently position the brand from the very beginning. If you do not understand your customers, the page will be very difficult to attract and retain them, leading to wasted time and advertising costs. DPS.MEDIA has supported hundreds of SMEs and found that pages with clear customer strategies always have 3-4 times higher order conversion rates compared to those lacking direction.
Additionally, updating new Facebook features and user trends in 2025 is also a key factor in maintaining the effective operation of the page. Facebook continuously changes its algorithms, prioritizing personalized experiences and short video content, requiring pages to be flexible in content creation and use of advertising tools. DPS.MEDIA advises businesses not to focus only on the number of likes or follows, but to pay attention to customer experience and timely feedback to build trust and retain buyers for the long term.
Finally, investing in professional image and content design, while leveraging support technologies such as chatbots and automation, will help the sales page operate efficiently and minimize personnel costs. In an increasingly fierce competitive market, smart digital marketing solutions are the “weapon” for SMEs to break through and achieve sustainable growth. DPS.MEDIA always focuses on combining strategic consulting and solution implementation to help Vietnamese small and medium enterprises quickly adapt and succeed on the Facebook platform in 2025.
Optimize page interface to enhance user experience and build consistent branding
Personalized, consistent interface builds trust and brand recognition
In the context of increasingly fierce competition on the Facebook platform, shaping the page interface not only helps users interact easily but also contributes to building trust. A page designed with consistent color schemes, fonts, and brand images will create a unique impression in the eyes of customers. This method is proposed by DSM.MEDIA based on research from Nielsen Norman Group, which shows that consistency in design increases brand recall by up to 75%.
Practical implementation with DPS.MEDIA's SME clients shows that when optimizing the interface according to the “Brand Cohesion” standard, the order conversion rate on the page increases by an average of 30% within just 3 months. An important highlight is designing a clear navigation bar and selecting key information, helping customers avoid data overload.
Page load performance and optimization for mobile devices
as more users access Facebook via mobile, page load speed becomes a vital factor. According to Google's report, 53% of users will leave a page if it takes more than 3 seconds to load, which is extremely sensitive for sales pages.
DPS.MEDIA recommends applying:
- Optimize images: Reduce file size while maintaining sharp quality.
- Use integrated Facebook Shop: Minimize complex conversion steps, enhance seamless shopping experience.
- Ensure standard responsive design: Display beautifully on all screen sizes, especially smartphones and tablets.
A practical example from a cosmetics brand in Hanoi: after refreshing the interface and quickly optimizing, load time improved from 5.2 seconds to 2.7 seconds, resulting in a 181% increase in sales in the first quarter.
| criteria | Before Optimization | After Optimization | Effectiveness |
|---|---|---|---|
| Page loading speed | 5.2 seconds | 2.7 seconds | +48% faster |
| Conversion rate | 1,7% | 2,0% | +181% increase |
| Bounce rate | 45% | 33% | -12% decrease |
Diverse content strategy focused on value and engagement with potential customers
Focus on building real value in every piece of content
Content is not just for advertising products, but must also create useful value and solve problems that potential customers are facing. According to a report by the Content Marketing Institute (2024), 72% of consumers prioritize interacting with brands that share practical knowledge before making a purchase decision. At DPS.MEDIA, we encourage SMEs to implement content types such as:
- Instructional articles: provide tips and effective product usage methods;
- Videos sharing real customer experiences: increase credibility and emotional connection;
- Infographics summarizing outstanding features: help readers absorb information quickly.
This mechanism breaks down the “advertising wall”, while personalizing the customer experience, increasing engagement, and building long-term loyalty.
Increase engagement with smart story and call-to-action strategies
Just posting is never enough. An effective content strategy needs to combine storytelling and clear action stimulation (CTA). According to a Harvard Business Review (2023) study, authentic stories help increase message recall by 55%, while reasonable CTAs boost conversion rates by 38%.
A typical example from a case study implemented by DPS.MEDIA for a fashion SME brand in Hanoi clearly proves this: By telling the story of the designer's entrepreneurial journey, along with the CTA “Discover the latest collection” on each post, the page achieved a 45% increase in engagement and a 30% increase in sales in just 3 months.
| Content strategy | Main benefits | Application example |
|---|---|---|
| Valuable content | Increase credibility, build loyal customers | Product usage tips articles, instructional videos |
| Storytelling | Build emotion, help long-term brand recall | Entrepreneur stories, real customers |
| Smart CTA | Stimulate action, increase conversion rate | “Buy now”, “Discover now” buttons in posts |
Utilize Facebook's management and analytics tools to monitor effectiveness and make timely adjustments
Leverage data to optimize sales campaigns
Facebook Insights and Facebook Ads Manager not just a reporting tool but also a powerful assistant to help online shop owners or SMEs quickly adjust strategies. At DPS.MEDIA, we recommend using metrics on engagement, traffic, and conversion rate to determine which content receives good feedback and which advertising channel brings the highest ROI.
For example, one of our clients in the fashion industry relied on analytics data to change their content strategy, focusing on producing short videos instead of static images. As a result, engagement rate increased by 35% in just one month, and sales through the fanpage also grew steadily.
Flexible strategy adjustments based on real-time reports
The most important thing in digital marketing is proactivity and timeliness. Continuously monitoring metrics helps businesses not only detect negative fluctuations early but also seize the opportunity to quickly spread when content is effective.
DPS.MEDIA emphasizes: “Even a perfect campaign needs to be re-evaluated based on actual data, avoiding reliance on intuition or outdated figures.” Therefore, set specific goals for each post, each ad, and continuously compare with reports to adjust budget, target customer groups, or communication messages.
| Important metrics | Monitoring purpose | Practical application example |
|---|---|---|
| Reach | Evaluate the number of people who see the post | Increase reach to promote new products |
| Engagement | Determine the level of customer interest | Adjust content to match customer preferences |
| CTR (Click-through Rate) | Measure ad effectiveness | Change images, adjust call-to-action if CTR is low |
| Conversion Rate | Evaluate final results | Increase budget for campaigns with high conversion rates |
Build a loyal customer network through personalized care and incentive programs
Leverage incentives to increase customer engagement
Offers are no longer simply discounts or gifts but have become a strategic tool to build long-term relationships. In the 2025 phase, Facebook sales pages are encouraged to design programs diverse, personalized offers based on consumer behavior. According to research from Harvard Business Review, loyal customers tend to spend 67% more than new customers if they are cared for and receive appropriate offers.
A real-life example from an SME cosmetics brand in Hanoi applying a points system based on shopping behavior and interactions on the fanpage. The result after 6 months is repurchase rate increased by 351% along with significant growth in direct interactions on the page.
Personalize customer care through data and AI
Not just sending messages, personalization in customer care requires data analysis based on behaviors, preferences, and purchase history. DPS.MEDIA recommends that SMEs combine AI tools applied to chatbots or email marketing to achieve optimal effectiveness. This not only enhances customer experience but also reduces staffing needs for the customer care department.
Specifically, AI technology can predict customer needs, suggest products with personalized offers, contributing to higher conversion rates. In the Facebook environment, flexible personalization across each interaction channel will increase the likelihood that customers feel cared for and develop a habit of returning to shop..
| Type of offer | Personalization | Advantages of applying on Facebook |
|---|---|---|
| Point accumulation for gifts | Reward points based on spending level and purchase frequency | Easily attract and retain loyal customers |
| Birthday offer | Personalized gifts or discounts based on date of birth | Create positive emotions, increase loyalty |
| Discounts on favorite product groups | Segment customers based on purchase history | Increase attractiveness, quickly drive repeat purchases |
Comply with the latest advertising policies and regulations to avoid violations and protect page reputation
Golden rules for safe and effective sales pages
Compliance with Facebook's latest advertising policies not only helps avoid the risk of page suspension but also builds customer trust. According to Facebook IQ's 2024 research, compliant pages see an average interaction growth of 32% compared to pages frequently penalized. DPS.MEDIA encourages page owners to always update terms regarding advertising content, illustrative images, and product distribution, especially as Facebook tightens control over sensitive or specialized product categories.
A specific example in a campaign collaborating with a beauty industry SME, DPS.MEDIA built a standardized process from content creation to pre-posting review. As a result, the page not only avoided penalties but also increased brand awareness by 40% within 3 months.
How to quickly update and apply regulations for SMEs
To maintain the credibility and long-term health of the page, shop owners need to proactively:
- Regularly follow official documents from the Facebook Business Help Centre and newsletters updating the digital marketing industry.
- Establish an internal content moderation process to help detect potential errors early in posts or advertisements.
- Join professional communities and small business support groups such as the Facebook marketing group in Vietnam to learn from experience and receive warnings about actual violations.
DPS.MEDIA emphasizes that applying and deeply understanding policies is not only a legal responsibility but also a sustainable development strategy, helping to elevate the brand and increase competitive advantage in the increasingly demanding market of 2025.
| Common types of violations | Real example | Proposed solutions |
|---|---|---|
| Prohibited product advertising | Posting unverified functional foods for sale | check the product catalog before posting |
| Inappropriate content | Using offensive or sensitive images | Prioritize quality images that comply with community standards |
| Incorrect information | Advertising unrealistic product effectiveness commitments | Be transparent, clear, and based on legal certifications |
Leverage livestream and new Facebook features to increase connection and effective sales
Livestream – Direct interaction tool to increase customer trust
Livestreaming is no longer a temporary trend but has become an indispensable part of Facebook sales strategies today. Through live broadcasts, businesses can build authentic connections with customers, minimize distance, and build trust. According to Facebook IQ research, 60% of users who regularly participate in livestreams tend to buy products introduced directly. This shows that livestreaming not only increases interaction but is also an effective persuasion tool.
To maximize benefits, DPS.MEDIA recommends investing in engaging livestream scripts, paying attention to audio-visual quality, and skillfully interweaving real-life stories, product introductions with exclusive offers for live viewers. For example, a fashion store increased its revenue by 35% in 3 months of weekly livestreams with Q&A sessions, try-on livestreams, and continuously updating customer feedback.
Utilize new features to optimize experience and conversion
Facebook continuously updates new features to accompany Vietnam's No.1 digital retailers, such as quick purchase mode on Fanpage, AI-powered chatbots, and automated advertising packages. Proper application will help minimize complicated procedures and promote smart operations.
- Facebook Shop (Facebook Shops): Create an online store right on your page, making it easy for customers to browse and order without leaving the app.
- Centralized Message Inbox: Comprehensive message management, unified from Facebook, Messenger, and Instagram, enabling quick and effective responses.
- Dynamic Ads: Personalize ads based on user behavior, maximizing conversion rates.
| Feature | Main benefits | Applicable for |
|---|---|---|
| Facebook Shops | Seamless shopping, increase user retention time | SMEs and new online stores |
| Multi-platform integrated inbox | fast message management, enhance customer service | Electronics, fashion, food |
| Dynamic Ads | Increase conversion rates, reduce advertising costs | Businesses running systematic advertising |
As stated by Ms. Nguyễn Thị Lan – Digital Marketing Director at DPS.MEDIA: “It’s not just about technique,the creative application of features helps small and medium enterprises reach target customers accurately and effectively while still saving budget..” This is also a recommended trend in retail industry market reports for 2025.
Develop smart advertising campaigns based on user data and updated 2025 market trends
Leverage user data to personalize the shopping experience
In the context of the digital market in 2025, user data is considered “gold” for sellers on Facebook. DPS.MEDIA emphasizes the importance of analyzing shopping behavior, preferences, and interactions to build advertising campaigns that are not only “right person, right time” but also make customers feel understood. The application of AI and machine learning tools helps optimize ad content for each audience group, minimize budget waste, and increase conversion rates.
For example, a women’s fashion shop in Ho Chi Minh City used interaction data from its Facebook fanpage combined with shopping trend analysis to adjust ad templates weekly. As a result, revenue increased by 30% in 3 months, while advertising costs decreased by 20%. This shows that leveraging practical data and updating user behavior is a foundational step to effectively develop a sales page.
identify and exploit the latest market trends
The Facebook market is constantly changing, so updating the latest advertising trends and consumer behaviors is a prerequisite for SMEs to maintain a competitive advantage. DPS.MEDIA regularly monitors reports from organizations such as Nielsen, Statista, and Facebook IQ to promptly identify hot trends, such as shopping via livestream or optimizing ads based on short videos (Reels, Stories).
We advise clients to focus on:
- Diversify content: combining videos, animations, and interactive products to attract viewers.
- Optimizing campaigns for holidays and events: applying targeting based on specific trends to increase campaign effectiveness.
- Updating advertising laws and data policies: to maintain safety and credibility for the sales page.
| Advertising trends | Applications On Facebook | Benefits Achieved |
|---|---|---|
| Short Videos (Reels, Stories) | Increase organic engagement, attract younger viewers | Increase conversion rate by 25% |
| Sales Livestream | Direct interaction, build customer trust | Revenue increases >35% during peak season |
| AI-based advertising | Automatic distribution, budget optimization | Save 20% on advertising costs |
Your past journey
Setting up a sales fanpage on Facebook in 2025 is no longer simply about creating an account and posting products. It is a combination of market understanding, empathy with customers, and strategic thinking about content, advertising, as well as transparent and shared data management. The notes we have presented are all aimed at helping SMEs avoid wasting resources and create a solid foundation for long-term development.
However, the digital environment is always changing. AI technology, new generation consumer behavior, and Facebook's increasingly personalized algorithms require businesses to be flexible and continuously update trends. Don't hesitate to periodically reassess your fanpage strategy and try more creative solutions to connect with customers.
From the perspective of DPS.MEDIA – a partner of hundreds of SMEs in Vietnam – we believe that building an effective fanpage is not only technical but also a journey of building a brand with depth. If you see your fanpage as your main sales channel, invest your time properly from now on so you don't fall behind in the digital race.
If you need more information about content strategy, conversion ads, chatbots, or integrating AI into your fanpage—follow our upcoming posts or contact DPS.MEDIA for tailored advice by industry. We also look forward to hearing your thoughts: What is the biggest challenge you face when starting with a fanpage? Share in the comments and discuss more deeply with the SME community!
