TikTok Shopping Ads is a breakthrough, helping online shops directly leverage the “closing sales” power on TikTok – a platform with over 50 million users in Vietnam in 2023. If you want to increase revenue, diversify sales channels, and reach the younger generation of customers, this is a tool you cannot ignore. Biggest strength: Users will make purchases right within the app without having to exit, minimizing the risk of “losing orders” midway.
According to TikTok's own statistics, the conversion rate of shops using TikTok Shopping Ads can increase by 3 times compared to traditional advertising formats. This opens up breakthrough opportunities, especially for online shops targeting Gen Z or Millennial customers – who make up over 60% of the online shopping force. The vast majority of SMEs DPS.MEDIA partners have recorded significant sales growth by effectively leveraging TikTok and Shopping Ads solutions.
More importantly, TikTok Shopping Ads not only display – but also interact and drive immediate purchase actions. Online shops do not need to invest in a complicated standalone website, just optimize their TikTok store, run ads, and measure results all in one place. This is a major advantage for saving costs and manpower – while easily controlling marketing effectiveness, especially for small and medium businesses.
With deep insights into the digital behavior of Vietnamese users on TikTok, DPS.MEDIA believes TikTok Shopping Ads will be an inevitable trend to help SMEs break through – fully leveraging the “instant shopping wave” on today’s hottest video platform.
Overview of TikTok Shopping Ads and their potential in online business in Vietnam
Outstanding features of TikTok Shopping Ads
- Place products directly in videos in an attractive catalog format
- Accurately measure purchasing behavior (conversion tracking, bounce rate, A/B testing)
- Optimize budget based on TikTok Ads Manager's AI
Strong growth opportunities for Vietnamese SMEs
Small and medium-sized businesses can leverage this platform flexibly and more cost-effectively than traditional channels. Like the DPS.MEDIA case study Continuing from your provided section, below is the complete extended content for “Strong growth opportunities for Vietnamese SMEs” along with a suitable conclusion:
Strong growth opportunities for Vietnamese SMEs
Small and medium-sized businesses can leverage this platform flexibly and more cost-effectively than traditional channels. As implemented by DPS.MEDIA for a local cosmetics brand, with a budget of only 50 million VND/month, the business reached over 1.2 million potential customers, doubled the number of orders and maintained low conversion costs over 30% lower than Facebook Ads.
This affirms that TikTok Shopping Ads are not only suitable for “big players” but also an effective testing environment for Vietnamese SMEs, helping them:
- Reach the dynamic Gen Z and Millennials market
- Build brand stories creatively through short videos
- Optimize resources thanks to automated advertising tools
As a result, businesses can keep up with digitalization trends, grow sales, and build a sustainable brand in the digital environment.
Highlight features of TikTok Shopping Ads that online shops should not miss
Super-fast conversion orientation with Shopping Ads
TikTok Shopping Ads not just simple advertising; this is a “one-stop” solution for the digital transformation of online shops. According to Deloitte's 2024 survey, 67% of Vietnamese SMEs achieved higher conversion rates when integrating direct shopping features on social media. The ability to integrate stores, manage carts, and process payments directly on TikTok helps shorten the process from interest to purchase – reducing the customer journey to just minutes.
- Direct product linking: Tag products right in the video, allowing viewers to tap, view, and buy quickly.
- Display customization by audience: AI analyzes interactions to recommend products tailored to each individual.
- Integrated reviews and comments: Boost trust with direct reviews right under the product, creating a viral effect.
Optimize cost efficiency for SMEs
Small businesses are often hesitant about advertising costs. With TikTok Shopping Ads, you can control your budget effectively thanks to a smart distribution system and transparent reporting, WordPress style standard:
| Feature | Outstanding benefits | Real case study |
|---|---|---|
| AI-powered targeting | Save 35% on advertising costs | Cosmetics shop “Luna” doubled their maximum orders in just 2 weeks |
| Shoppable video | Triple the engagement rate | Local fashion brand “Cocoon” sold out after just one campaign |
Explore creative sales channels with DPS.MEDIA
TikTok Shopping Ads usher in a new era: selling + entertainment = super fast sales. Delegate “real review – instant buy” videos to KOC/creators, or even try having your own staff act as in-house KOCs. Many SMEs in Vietnam have reported much higher customer retention rates than Shopee or Lazada. At DPS.MEDIA, we see that businesses leveraging the “in-video experience” often build a very strong loyal fanbase, even saving 20% on remarketing budgets compared to traditional advertising.
How to build a seamless customer journey on TikTok with Shopping Ads
Build smart conversion scenarios through each interaction touchpoint
The customer journey on TikTok is no longer a fragmented puzzle. According to a new study by Harvard Business Review (2023), a seamless omnichannel shopping experience increases conversion by 1.7 times. When applied TikTok Shopping Ads, DPS.MEDIA recommends that Vietnamese SMEs proactively design a conversion process with the following smart steps:
- Attract with entertaining videos: Create engaging content, integrate products into everyday or trending contexts, helping viewers easily connect emotionally.
- Guide with Shopping Anchor: Insert a prominent buy button directly in the video to minimize drop-off in the conversion process.
- Connect with simplified checkout: Ensure customers only need 2-3 taps to complete their order without leaving TikTok.
Real-life illustration: Case study “Happy Watch”
Smart conversion scenario through each interactive touchpoint – Case study “Happy Watch”1. Attract with entertaining videos
Context:
A famous TikToker films a video trying on the “Happy Watch” at work, mixing in fun moments like receiving compliments from colleagues or “quickly showing results”: feeling more energetic today thanks to checking the time!
Key:
- Content includes trending elements (e.g., integrating hot music, the “24h on time with Happy Watch” challenge)
- Attach hashtags #khonglomuongio #HappyWatchVietnam
2. Navigation with Shopping Anchor
Implementation:
When the video reaches the product introduction segment (“Want to experience being on time & full of energy like me?”), a Shopping anchor – the prominent “Order now” button – appears directly in the video, leading straight to the shop’s product page on TikTok.
Benefits:
- Shorten the product search journey.
- Leverage the customer’s excitement while watching entertaining videos to stimulate purchases.
3. Connect and simplify checkout
Optimized process:
- Viewers click on the Shopping Anchor
- A shopping pop-up window appears right on the TikTok interface
- Select color, size, quickly enter address
- Confirm order, pay without leaving the app or with just 2-3 taps.
Actual results:
According to DPS.MEDIA statistics, the order completion rate of “Đồng Hồ Hạnh Phúc” increased by 381% after applying this seamless checkout process compared to the old process (which required switching to an external website).
Summary
This is an illustration of the journey touch – view – buy focused, eliminating traditional fragmented steps and closely following the 1.7x conversion formula as analyzed by Harvard Business Review (2023). Vietnamese SMEs can fully replicate this model for fast-moving consumer goods, fashion, accessories… on modern TikTok Shopping Ads.
Reference:
- Harvard Business Review, 2023 – “Omnichannel Conversion Multipliers”
- DPS.MEDIA compiles TikTok campaigns for Vietnamese SMEs
Choose the optimal TikTok Shopping ad format for each product type
Choose the right format to maximize ad effectiveness for each product line
At DPS.MEDIA, we found that each type of product is suitable for a specific TikTok Shopping ad format to drive purchase decisions. The 2023 eMarketer report points out, “short videos increase conversion rates by 541% for beauty & fashion products”. Below is how to choose creative formats for each popular product group:
- Fashion/accessory products: Try-on videos or Livestream Shopping significantly increase engagement.
- Cosmetics/skincare: Most effective with review videos combined with real usage demos, along with the Product Showcase feature that allows users to purchase extremely quickly.
- Electronics/dietary supplements: Carousel & Instant Page formats help showcase specifications and outstanding offers in a lively and intuitive way.
The DPS.MEDIA team has implemented for a D2C brand in the fashion sector, simultaneously applying both try-on video and livestream sales formats on TikTok shopping. Results achieved: Engagement rate increased by more than 351% compared to static video formats, while order conversion rate increased by 221% after just 4 weeks of implementation.
Conclusion: Choosing the right ad format not only helps products stand out but also directly impacts customer purchasing behavior. Base your decision on the characteristics of your industry, experiment with various creative formats—from review videos, livestreams, carousels to instant pages—to optimize ad effectiveness and increase sales on TikTok Shopping.
If you need consulting on developing advertising strategies for each product line or building creative multi-platform content, contact the team DPS.MEDIA to receive specialized solutions for your brand.
Budget optimization strategies and performance measurement with TikTok Shopping Ads
Smart budget allocation solutions for SMEs
DPS.MEDIA encourages SMEs to strengthen budget control following the “drip – test – optimize” model. Instead of investing massively, you can choose experimental campaigns with limited budgets (minimum budget testing) and then use the data to gradually increase the budget for effective groups. TikTok Shopping Ads convenient thanks to the Budget Pacing feature, which helps tightly control each target customer group by stage:
- Set Daily Cap to avoid unexpected budget overspending
- Evaluate instant performance through continuous A/B testing process
- Prioritize best-selling product groups: scale budget proportionally with ROAS
Measuring effectiveness: From individual data to behavioral insights
Good metrics are not always conversion rates. DPS.MEDIA has consulted for a local cosmetics shop in Hanoi: besides ROI, customers analyze the interaction funnel including frequency, video view index, add-to-cart rate, and even the level of product introduction video “replay”. Result: 421% growth in conversion rate from returning customers thanks to a personalized video remarketing strategy.
| Key metrics | Practical application method |
|---|---|
| ROAS | Select ad groups with over 250% to scale. |
| View-through Ratio | Identify engaging videos to optimize ad content. |
| Add-to-Cart Rate | Increase budget for hot/high-margin products. |
DPS.MEDIA perspective: Invest in “momentum” instead of chasing trends
Many businesses are still “following TikTok trends”, while research (Harvard Business Review, 2023) shows that an effective budget strategy is to focus on building brand momentum consistently. Instead of chasing scattered trends, use Shopping Ads to create a “loop” that attracts customers at multiple touchpoints. For example, the case of local brand shoe shop DPS.MEDIA once implemented: continuously nurturing returning customers with 3 different creative video types in 1 campaign, combined with limited-time offers during golden hours – as a result, repeat purchase rate increased by over 60%.
Build engaging advertising video content that matches TikTok trends
Shape viral elements when creating promotional videos on TikTok
TikTok drives the trend of brevity and emotional explosion, helping SMEs create unique highlights in every frame. According to Harvard Business Review research, viewers respond better to short storytelling content combined with eye-catching visual effects. DPS.MEDIA suggests some creative principles:
- Use customer insights as the foundation for creation, focusing on solving “immediate” needs.
- Use filters, trends, trendy music, or micro-storytelling to increase connection.
- embed simple CTAs (for example tap, swipe, explore) – increase natural engagement.
Compare the power of short video ad formats & TikTok Shopping Ads
| Video Format | Targets | Influence |
|---|
| Video Format | Targets | Influence |
|---|---|---|
| In-Feed Video Ads | Brand awareness, increased engagement, drive traffic to product page or website | Naturally integrated into the “For You” feed, easily goes viral thanks to strong sharing and commenting capabilities |
| TopView Ads | Maximize attention, build brand awareness | Displayed immediately upon app launch, reach a large user base, suitable for new product launch campaigns |
| Branded Hashtag Challenge | Encourage users to create content, make the brand go viral | Leverage the creative community, extend engagement time, boost UGC (user generated content) |
| TikTok Shopping Ads | Direct conversion, increase orders | Enable shopping directly on the platform, shorten the sales funnel, especially effective for FMCG, fashion, beauty |
Assessment: Short videos are flexible in topic, easily go viral by catching trends, suitable for multiple marketing objectives. TikTok Shopping Ads focus on optimizing conversions, helping SMEs boost direct sales right on the platform with a seamless experience from discovery to checkout [TikTok Ads Inspiration].
Notes on policy compliance and brand protection when implementing TikTok Shopping Ads
TikTok advertising policy standards for SME brands
DPS.MEDIA realizes: TikTok Shopping Ads are becoming a “golden gateway” for online shops, but compliance with advertising policies and brand protection is a vital factor for long-term campaign success. According to research on Harvard Business Review, only 32% of SME businesses truly understand the new digital advertising regulations, leading to the risk of account suspension or reputation damage on the platform.
- Register product copyright: Only sell products registered with TikTok.
- Avoid intellectual property infringement: Do not use images, logos, or videos without permission from relevant parties.
- Transparent content: Clear pricing, description, and product origin according to TikTok's requirements.
- Ensure community standards:
- Register product copyright: only sell products registered with TikTok.
- Avoid intellectual property infringement: Do not use images, logos, or videos without permission from relevant parties.
- Transparent content: Clear pricing, description, and product origin according to TikTok's requirements.
- Ensure community standards: Do not post provocative, offensive content, or violate platform conduct rules.
- Comply with industry regulations: For cosmetics, food, or sensitive products, additional relevant licenses and clear notes as directed by TikTok are required.
- Commitment to service quality: Fulfill sales commitments, ensure good customer experience to avoid negative reports or complaints that may lead to channel suspension.
- Build a reputable brand: Use consistent images and content, actively build customer trust with a long-term development orientation on TikTok.
Note: TikTok strictly moderates advertisements. If you violate the above standards, SME accounts may be restricted from advertising, locked, or lose access to TikTok Shop.
Therefore, SME businesses should regularly update TikTok's new policies to operate effectively and protect their brand on this platform.
Sincere feedback
TikTok Shopping Ads are not only a new step in the digital transformation journey for businesses but also open up a promising playground for online shops in Vietnam. The seamless integration between creative content and consumer shopping behavior helps sellers reach target customers more easily than ever.
From account setup, ad content optimization, to campaign performance tracking, these new features require understanding and mastery of the platform. DPS.MEDIA finds that when SMEs combine appropriate content strategies with tools like TikTok Shopping Ads, the potential for revenue growth and brand building is significantly enhanced.
We encourage you to experiment today – start by creating engaging short-form video content, optimizing products in the Shopping feature, and tracking metrics to make suitable adjustments. At the same time, don't hesitate to explore related topics such as influencer marketing, sales funnels on short video platforms, or retargeting strategies on TikTok to expand effectiveness.
At DPS.MEDIA, we are always ready to accompany and share suitable digital solutions tailored for small and medium enterprises in Vietnam. If you have interesting experiences, questions that need answers, or strategies to share, don't hesitate to leave a comment below or join the discussion with the dynamic business community!
hangle.coo@dps.media
DPS.MEDIA JSC specializes in providing comprehensive Digital Marketing solutions for SMEs, with practical experience since 2017 and has served over 5,400 customers.
Ho Chi Minh City, Vietnam
