Who is the DPS.MEDIA practical expert team?

Are you looking for a team of practical experts – not just “knowing” but also “doing” – to accompany your business on the digital transformation journey? DPS.MEDIA confidently gathers experts with practical deployment experience for more than 500 Vietnamese SMEs, bringing digital marketing solutions tailored to each industry and market. When cooperating with DPS.MEDIA, you not only receive a solid strategy but also have a direct team executing, closely working with your business from planning to results.

Our biggest difference is a team of experts starting from practical experience: more than 80% of personnel have experienced practical marketing roles at medium and small enterprises, deeply understanding real lessons from the Vietnamese market.We do not offer empty theories but bring experimental solutions, continuous optimization, international standards yet “tailored” for domestic businesses.

With such a team, DPS.MEDIA has helped over 70% of customers increase average revenue growth from 30–150% after just half a year of continuous deployment across fields: education, retail, F&B, e-commerce, etc. Using practical effectiveness as a measure, every DPS.MEDIA strategy is always based on a pioneering, creative, and flexible spirit – helping businesses break through and firmly compete.

You will not have to worry about “shooting blindly,” because DPS.MEDIA commits to accompany, share risks, and transparently share every success metric. Our team of practical experts is the power to transform your goals into clear growth results – this is why the topic “Who is the DPS.MEDIA practical expert team?” is always especially important to businesses when selecting digital marketing partners.
Portrait of the practical experts at DPS.MEDIA

Portrait of the practical experts at DPS.MEDIA

The factors behind the success of more than 5,400 real campaigns

The team of experts at DPS.MEDIA are not only “insiders” but also “practical” strategists. From department heads working with large businesses like Tiki, PNJ, to data analysis teams graduated from prestigious schools like FTU, UEL – every member brings a practical perspective from experience deploying multi-platform advertising campaigns for Vietnamese SMEs.

  • Understanding market insights: Continuously updating trends through research from Digital 2024 Report (We Are Social) and practical industry seminars.
  • Integrated thinking: The DPS.MEDIA team does not separate strategy – deployment – measurement, applying the framework LEAN Marketing Model to optimize resources for each SME budget.
  • Diverse skills: Experts in content creation, advertising optimization, conversion design all accompany every project – creating a distinctive “all-in-one deployment” style based on a practical model recommended by Harvard Business Review in 2022.
ExpertsStrengthsReal case studies
Mr. LamMulti-channel strategic leadershipActivate 120% growth for the chain angel Beauty Q1/2023
Ms. ThuậnReal-time data analysis and optimizationCut 38% advertising costs for education start-ups thanks to AI tracking
Creative TeamCreative viral campaign contentTikTok video chain spreading 1.2 million views for SME restaurants

Multi-project management with the principle of “speed – transparency – flexibility”

We maintain some core principles, learning from project management experience following Stanford's “Agile Marketing” such as:

  • First, practical effectiveness, real-time measurement.
  • Flexible deployment according to each specific industry.
  • Transparent international-standard reports dedicated to SMEs.

Thanks to that, DPS.MEDIA affirms its role as a bridge between academic knowledge – practical experience and clear measurable effectiveness for each customer's marketing campaign.

Multi-industry experience and continuous innovation spirit

Multi-industry experience and continuous innovation spirit

Diverse expertise, breakthroughs in every project

DPS.MEDIA Gathering a multi-industry expert team, from traditional marketing to digital performance, creative design to data analytics. We believe that diverse resources and cross-industry perspectives are core factors to provide optimal digital solutions for each SME. Typically, the most recent successful campaigns at DPS.MEDIA were built on a multi-dimensional brainstorming process, where technical – content – business experts simultaneously contribute to develop breakthrough ideas.

  • Leading the personalization trend: The Strategy team collaborates with the Creative Lab to develop a multi-touchpoint customer behavior analysis model, applying AI to optimize conversion.
  • Innovation based on data: According to academic research from Harvard Business Review, leveraging data has helped businesses increase the success rate of digital campaigns up to 40%.
  • Rapid adaptability skills: Project management always “updates the digital pulse,” flexibly among modern MarTech tools, being sensitive to social network trends, Influencer Marketing…
FieldAverage years of experienceTypical Case Study
Paid Media7+Increase internal Led by 167% for the Education System (2023)
SEO & Content8Breakthrough to Top 1 in pharmaceutical industry keywords in just 4 months
Branding Digital6Re-branding SPA platform achieve 66,000 traffic/3 months

Philosophy “Evolution mindset” – Innovation is the compass

All DPS.MEDIA projects operate according to the principle: Always update, always adapt, and always innovate. We choose to learn continuously from the market, combine practical data with a creative spirit to ensure solutions are effective yet flexible, deeply personalized for each customer. Like “there is no fixed model for every business”, DPS.MEDIA always designs individual roadmaps, thoroughly utilizing the latest technologies so your SMEs never get left behind.

Working method: Combining data, creativity, and practicality

Working method: Combining data, creativity, and practicality

Exploiting data, nurturing creativity, closely following reality

DPS.MEDIA believe that every Digital Marketing campaign only truly succeeds when three key factors converge: accurate data, creative thinking and practical application. Our team of experts never stops at dry numbers – we always integrate customer psychological insights into each strategy. That is how we transform data into real customer experiences.

  • Data: Connect multi-source data, apply frameworks like AIDA, STP, combined with user behavior analysis tools from Google Analytics & Heatmap to diagnose issues.
  • Creativity: Apply brainstorming methods (such as SCAMPER, Six Thinking Hats) to create new communication concepts tailored to the real context of Vietnamese SMEs.
  • Practicality: Optimize deployment processes, center on customers, continuously test, and quickly adjust according to market feedback.
Case StudyDPS.MEDIA solutionsResults achieved
SME cosmetics brandAnalyze user behavior via AI, create personalized landing pagesIncrease 183% leads, reduce 41% CPA after 2 months of implementation
F&B chain in Ho Chi Minh CityDesign creative concept “Eat fast, love long”, multi-channel communicationOnline revenue tripled in 12 weeks

Our viewpoint: “The combination of data and creativity is the key to building sustainable competitive advantages for all SMEs.” (Quoted from Harvard Business Review research, 2023 and over 5,400 accompanying projects at DPS.MEDIA).
Listen – Analyze – Experiment – Empathize – That is how we work with Vietnamese SMEs.
Listening to businesses, acting with shared goals

Listening to businesses, acting with shared goals

Accompanying businesses from the perspective of practitioners

DPS.MEDIA Proud to have a team of experts not only knowledgeable in theory but rich in practical experience – always prioritizing the development interests of Vietnamese SMEs. We believe in the philosophy from “Good to Great” by Jim Collins: “the right people on the bus are the key success factor.” At DPS.MEDIA, our members have directly implemented hundreds of multi-channel marketing projects – from building customer funnels, optimizing advertising efficiency, to accurately measuring ROI data.

  • Specialized teams in each field: SEO, Social, Performance Ads, Content, and Automation Marketing
  • Applying the Data-Driven framework from Harvard Business Review, helping businesses make decisions based on real data
  • More than 5,400 SMEs accompanied – a long success story across many fields: education, retail, real estate, healthcare
RolePractical experienceOutstanding results
SEO Lead8+ years optimizing multi-channel market opportunitiesBrought 120+ keywords to Google Top 1
Performance ManagerManaging a 12 billion VND/year budgetAverage ROAS reached 450%
Content StrategistBuilt 20+ viral content strategiesCampaign attracted 100,000+ interactions

Case study: In 2023, we accompanied an FMCG startup in Ho Chi Minh City. Combining internal strength from the expert team and willingness to "go local" to survey target customers, the multi-channel growth campaign helped this business increase sales by 90% in just 4 months. This is clear evidence of the commitment "" – creating real value, not just stopping at beautiful reports but also demonstrating with specific, measurable results.
Sharing lessons and advice from the practical Vietnamese market

Sharing lessons and advice from the practical Vietnamese market

Lessons from the real digital battlefield

The DPS.MEDIA team consists of experts who have accompanied and solved practical marketing challenges for Vietnamese SMEs for many years. Instead of relying only on general theory, we observe, evaluate, and act based on real data from the domestic market. For example, in a growth project for a domestic F&B brand, DPS.MEDIA applied a 3-stage conversion funnel (based on recommendations from the book “Digital Marketing Analytics” by Chaffey & Ellis-Chadwick) with flexible adjustments to suit the specific psychology of Vietnamese consumers – resulting in a 27% revenue increase after only 8 weeks.

ExpertiseExperiencePractical lessons
Digital Strategy7+ yearsFocus on short-term goals without losing sight of the long-term vision
Data-driven Marketing5 yearsApplying customer behavior data analysis instead of relying on intuition
Content & Branding6+ yearsBuilding multi-platform brand stories, creating authentic emotions

Advice from real-life challenges

  • Customer understanding: Don’t just look at data, read comments and participate directly in the “dialogue” on social media – that is the most authentic source of insight.
  • Quick adaptation to changes: Digital marketing in Vietnam changes monthly, turn “trial-error” into a competitive advantage.
  • Dare to experiment with new solutions: In a young market like Vietnam, innovation will help SMEs create a leading advantage.

According to a recent Nielsen study, 72.13% of Vietnamese consumers are willing to try new products if the message is conveyed with enough differentiation and meets personal needs. Therefore, we always recommend SMEs to “closely follow the market, listen to customers, and do not hesitate to change content strategies or distribution channels when there are new fluctuations.”

Looking back on the journey

With a team of experienced practical experts, DPS.MEDIA not only helps SMEs reach the right target customers but also creates sustainable strategies in a continuously changing digital environment. The combination of deep knowledge and flexible thinking is the core value that helps us effectively accompany businesses. We believe every business has its own potential to break through if led by the right strategy and implemented by people who truly understand the market. The DPS.MEDIA team always puts itself in the position of the business to build the most suitable solutions, closely aligned with goals and practical implementation capacity.

Start applying the principles we share, experiment with small strategies, and measure results. This is the best way to gradually improve digital marketing effectiveness for your business. If you want to learn more about content strategy, paid advertising, or conversion optimization, do not hesitate to connect with us.

DPS.MEDIA is always ready to accompany Vietnamese SMEs on the journey to conquer the digital market. Share your opinions, questions, or personal experiences by leaving comments below — together, we will create a stronger and more creative business community on the digital platform.

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