Development orientation of DPS.MEDIA until 2030

Clear development orientation is the survival condition for SMEs to exist and breakthrough in the digital era, and DPS.MEDIA commits to becoming the number 1 digital platform for the sustainable growth of Vietnamese enterprises until 2030. We understand that, in a competitive environment with more than 850,000 active enterprises (according to the Ministry of Planning & Investment data, 2023), digital marketing solutions are not just tools but key factors helping SMEs expand markets, optimize costs, and increase brand value.

The most important point DPS.MEDIA aims at is: accompanying the comprehensive digital transformation ecosystem, flexible according to each industry and business scale. This is not only a commitment but also realized through our consulting and successful implementation of over 500 projects, helping partners increase average revenue by 28% just 12 months after applying digital solutions (Internal Report 2023).

Why should businesses care about DPS.MEDIA's development orientation? Because we not only provide services but also inspire creativity, promote innovation, and place customers' business results at the center of development. In the context of multi-channel advertising trends, AI and data are reshaping the entire marketing market. DPS.MEDIA brings Vietnamese SMEs a superior competitive advantage – from strategy to implementation, step by step conquering growth targets until 2030. We believe that proactive digital transformation not only increases business capacity but also contributes to building a stronger Vietnamese SME community. DPS.MEDIA is ready to be a strategic partner, sharing knowledge – technology – solutions, helping businesses develop sustainably, making every growth journey meaningful and distinctive.

Source of creativity for breakthrough digital marketing solutions dedicated to SMEs

Innovation & accompanying SMEs in the digital era

At DPS.MEDIA, we recognize the increasingly urgent digital transformation needs of small and medium enterprises (SMEs). Inspired by the latest research on multi-channel consumer behavior (according to the Think with Google 2023 report), we focus on creating a comprehensive digital marketing ecosystem. This not only helps SMEs optimize budgets but also increases the efficiency of reaching customers at the right time and on the right platform.

• Customer data analysis using AI to personalize advertising content
• Applying the “Marketing Flywheel” model to promote a sustainable customer lifecycle
• Using the “micro-moment” strategy to increase conversion rates on mobile devices

Illustrative Case Study: increasing revenue thanks to creative strategy

One of the prominent partners is Fashion company C., the business has increased online revenue by 312% within 8 months through DPS.MEDIA's digital marketing solutions. We have implemented synchronized multi-platform channels combined with advanced retargeting technology – following the guidance of author Philip Kotler in “Marketing 5.0: Technology for Humanity.” The results show that every đồng spent on advertising brings an ROI rate superior to the previous period.

Commitment to sustainable development and continuous solution updates

Orienting towards 2030, DPS.MEDIA continues to invest in AI – Automation – Big Data with the motto: “Bringing Vietnamese SMEs onto the global digital map.” We continuously learn from successful international models and flexibly adjust solutions suitable for the unique local business culture. Creative thinking, execution discipline, and smart innovation are the guiding principles for every project, creating real value for every đồng of budget entrusted by SMEs.

Optimizing customer experience with modern technology and big data

Applying AI and big data in building multi-channel customer experiences

We believe that applying artificial intelligence (AI) and big data is opening a new era for Vietnamese SMEs. According to McKinsey research, businesses applying customer data analysis increase customer retention capability by up to 20%. DPS.MEDIA proactively integrates AI tools into CRM systems, helping classify behaviors and thereby personalize communication messages in real time. A notable case study: with the EshopEco brand, the remarketing campaign personalized based on purchase history increased sales by 26% after just 3 months of implementation.

Discovering insights thanks to "end-to-end" measurement technology

The transition from manual reports to synchronized measurement systems is the driving force creating a difference for SMEs. Using Martech solutions combined with synchronized dashboards, DPS.MEDIA provides customers with a vision from the overall to the detailed about the customer journey. Based on Harvard Business Review research, businesses capable of “end-to-end” tracking will optimize marketing budgets 30% more effectively compared to traditional methods.

Repositioning business value from a "data-driven" perspective

We realize that the future customer experience is not only perception but also based on logical and continuously optimized data. DPS.MEDIA aims to provide personalized experience solutions connected from the smallest touchpoints, such as automatically sending promotional programs at the right time customers need, thanks to an automation system designed according to individual “digital profiles.” This reflects the viewpoint of PhD Brian Solis: “Successful businesses are those that know how to transform data into memorable experiences.”

• Real-time data analysis
• Optimizing personalized marketing messages
• Integrating automation in customer care processes

Accompanying to enhance digital transformation capacity for medium and small enterprises

Proactively accompanying SMEs in digital transformation

Based on the latest research from Deloitte, more than 701,000 small and medium enterprises (SMEs) in Southeast Asia are facing difficulties in digitizing their marketing processes. DPS.MEDIA identifies three key factors for SMEs to adapt to the new era:

• Building a digital transformation mindset: Training key personnel to have the right awareness about the importance and long-term benefits.
• Shaping flexible internal processes: Applying platforms such as CRM, easy-to-use automation, suitable for each SME model.
• Synchronizing strategic & creative solutions: Combining data and content creativity – a prominent strength of DPS.MEDIA.

Based on the strategy “Consulting – Implementation – Long-term Support”, DPS.MEDIA has created the product “Digital Marketing Lab” to help businesses experiment with multiple digital marketing scenarios at optimal costs. For example, a customer in the seafood export sector increased leads by 1900% from digital platforms after two months of implementing this model..

Commitment to optimizing every step of transformation

“Digital transformation is not just technology, but a mindset innovation and building a digital culture” – quote from DPS.MEDIA CEO. To shorten the transformation journey, we strongly invest in AI data analytics systems and content automation, delivering measurable effectiveness from each campaign.

Outstanding achievements:

• An average growth of 1400% in traffic for SME customers in just 6 months.
• Accompanying digital skills training for more than 910 business leaders nationwide.
• Building a multi-channel marketing solution ecosystem, suitable for each development stage.

By gathering practical knowledge, open mindset, and breakthrough creativity, DPS.MEDIA commits to being a reliable digital transformation partner for Vietnamese SMEs until 2030.

Building an ecosystem of strategic partners in the digital marketing field

Connecting internal industry value chains for breakthrough growth

In the context of a continuously changing digital market, DPS.MEDIA advocates creating a strategic partner ecosystem based on the philosophy “value resonance – collective success”. Based on Harvard Business Review research (2021), SMEs with high growth rates usually have a proactive and multi-dimensional partner network instead of focusing only on internal transformation. Therefore, we focus on developing three main interconnected pillars:

• Technology partners: Integrating AI, automation, big data from leading developers.
• Content & creative partners: Co-producing resources and practical inspiration for campaigns.
• Operations & distribution partners: Expanding communication networks to all target customer segments.

Case study: DPS.MEDIA alliance x Startup EduCare

Co-create: Redefining digital competition

DPS.MEDIA vision, co-creation collaboration model (co-creation) is no longer simply “win-win”, but expands to “win-grow”. When building new value for SME business customers together with partners, we proactively research Joint Venture digital models, develop shared content distribution platforms, while enhancing overall competitive capacity. Our viewpoint: “SMEs in the linked ecosystem – every link can become a catalyst for revenue breakthroughs, process improvements, and digital brand experiences.”

Promoting talent development and innovation culture at DPS.MEDIA

Diverse talents are the key to outstanding growth

DPS.MEDIA It is recognized that in the digital era, only businesses that continuously nurture innovative human resources can lead the market. Instead of focusing on “highlighting” individual achievements or traditional recruitment, we focus on building an environment that helps every member be creatively liberated and encouraged to experiment with new ideas. According to research from Harvard Business Review, organizations that promote diversity in capabilities and perspectives often achieve 45% higher innovation efficiency compared to the industry average.

Effective governance model at DPS.MEDIA includes the following factors:

• Accept failure to learn quickly – Culture of “fail to succeed.”
• Continuous training based on the real needs of SME customers.
• Every employee is a source of inspiration – regardless of age or position.
• Transparent communication, multi-dimensional feedback, and direct responses.

Innovation policies closely linked to practical effectiveness

We apply a 3-step process: Experiment – Evaluate – Scale for every new proposal. A typical example is the Chatbot project automating customer care for the Gialong Home furniture brand (2023): after only 6 weeks, this solution generated a traffic increase of up to 18.5% and reduced personnel costs by 20%. Successful initiatives are scaled and simultaneously motivate the team to proactively propose ideas.

DPS.MEDIA believes sustainable development by 2030 will come from investing in intelligence and building a genuine innovation culture – because this is the foundation for nurturing not only internal success but also strongly inspiring the Vietnamese SME community.

Defining transparent and effective standards in the digital marketing industry

Transparent criteria in managing and implementing Digital Marketing campaigns

Based on new research from Harvard Business Review and reports Ad transparency by IAB in 2023, transparency is the “gold” standard in the global digital marketing industry development direction. At DPS.MEDIAwe proactively apply advanced measurement criteria and open communication with SME customers in Vietnam.
For example, every campaign contract is accompanied by a budget allocation table, specific KPIs, and regular reports, ensuring all targets are controlled.

• Clear classification of communication spending categories
• Commitment to real-time data updates (real-time report)
• Data explanation policy in business language for easy understanding

Practical effectiveness – Case study of the Vietnamese fashion retail industry

Year 2023, DPS.MEDIA accompanying a local fashion brand, applying the “data-driven marketing” model with transparent weekly budget policies. As a result, CPC costs decreased by 21%, ROAS increased from 3.2 to 5.4 after only 3 months of implementation.
The viewpoint of DPS.MEDIA: “SME businesses have the right to understand and control every expense, instead of general quotations – that is the strength to build long-term relationships.”
To meet this standard, we prioritize:

• Comprehensive process control – from goal analysis, message building, to conversion measurement
• Customer training – helping SMEs access modern measurement tools
• Data security – implemented according to ISO 27001:2022 standards for all projects

Joining hands with the business community for sustainable growth goals until 2030

Digital transformation strategy oriented towards Vietnamese SMEs

DPS.MEDIA assessment, a key factor for Vietnamese businesses to achieve sustainable growth lies in applying optimized Digital Marketing solutions tailored to each industry’s specifics. According to a report from Boston Consulting Group (2023), SMEs that proactively undergo digital transformation can increase average revenue growth by 25-30%/year. Following this trend, we focus on building solutions around three pillars:

• Personalized customer experience – Using big data and AI to build potential customer profiles, creating more concise interaction journeys.
• Accurate effectiveness measurement – Applying synchronized dashboard systems, updating ROI and CAC indicators in real-time, helping businesses make data-driven decisions.
• Diversification of advertising platforms – Combining channels such as Google, TikTok, Facebook, Local SEO to increase reach and optimize conversion costs.

Putting customers at the center for green growth

The concept of “green growth” is not only limited to the environment but also represents the pressure to shift business models – according to research by the Vietnam Institute of Digital Transformation (2024). In practice, some DPS.MEDIA clients in the F&B sector have achieved an online order growth rate of up to 40% after six months of optimizing sales funnels and sustainable communication.

Value linkage – Developing a sustainable ecosystem for SMEs

DPS.MEDIA advocates deep cooperation with domestic technology partners as well as innovative start-ups. We maintain training processes for SME teams on digital mindset, using the latest academic materials from Philip Kotler’s book “Digital Marketing for SMEs.” The result is the creation of an innovative business community To share knowledge, helping the entire ecosystem develop evenly and have strong vitality from the digital platform.

Preparation for the next journey

DPS.MEDIA believes that the future of digital marketing lies not only in technology but also in the ability to understand human needs, creative thinking, and quickly adapting to market changes. The development orientation until 2030 is a journey to closely link these core values into each strategy to support Vietnamese SMEs to reach further in the digital business environment.

Fundamental digital transformation, data-driven marketing, and sustainable development are the three pillars that DPS.MEDIA will continue to invest in research, application, and improvement. We hope that every small and medium enterprise, even with limited resources, will have the opportunity to access fundamental, effective, and suitable marketing solutions for their actual conditions.

We encourage businesses to start their digital transformation journey with small steps: building customer files, optimizing content, applying AI, or experimenting with automation in customer care. Every action today will be the foundation for sustainable development tomorrow.

If you are interested in topics such as personalized customer experience, omnichannel marketing integration, or applying new technologies like smart chatbots and interactive content – this is the ideal time to explore deeper and expand knowledge together..

DPS.MEDIA eagerly looks forward to receiving thoughts and feedback from the community – those who are sharing the journey of bringing real value to business through marketing. Please leave comments or join discussions with us to connect, spread, and continue accompanying the development journey until 2030.