In the increasingly developing world of cosmetics, cosmetic KOLs play an important role in shaping trends and influencing consumers' purchasing decisions. From famous Beauty KOLs with large fan bases to authentic, close-to-life KOC cosmetic reviewers, consumers now have more sources of information to refer to. The appearance of cosmetic industry KOLs not only helps brands reach customers more effectively but also creates a vibrant beauty community where everyone can share knowledge and experiences.
What is KOL/KOC in Cosmetics?
KOL (Key Opinion Leader) and KOC (Key Opinion Consumer) are individuals with significant influence on social media, especially in the cosmetics field. They can be beauty experts, models, actors, or simply people with experience using products. KOLs usually have a large following and high credibility, while KOCs focus more on personal, authentic experiences when sharing product impressions.
The Influence of KOL/KOC Cosmetic Reviews
For Consumers
Today’s consumers do not only rely on traditional advertising but also pay attention to reviews from KOLs and KOCs. Genuine evaluations and personal experiences from them help consumers have a clearer view of product quality and effectiveness. Many people have decided to purchase after watching a review video from their favorite KOL or KOC.
For Brands
For cosmetic brands, KOLs and KOCs are indispensable advertising partners. The combination of KOLs’ credibility and KOCs’ authenticity helps brands approach target customers more closely. Through cooperative campaigns, brands can enhance brand awareness and increase sales effectively.
For the Cosmetics Industry
The emergence of KOLs and KOCs has changed the cosmetics industry landscape. Marketing campaigns are becoming more diverse and rich thanks to the creativity of KOLs and KOCs. This not only attracts the cosmetics market but also promotes competition and continuous product improvement.
Top 10 Most Famous KOL/KOC in Cosmetics in Vietnam
Võ Hà Linh (Hà Linh Official)
Võ Hà Linh, also known as Hà Linh Official, is one of the prominent names in the cosmetics review community in Vietnam. With a straightforward style, she openly gives honest evaluations of products without being influenced by advertising. Thanks to her transparency and sincerity, she has won the full trust of her audience. Additionally, her humor and positive energy also help Hà Linh attract a large number of followers.
Hannah Olala (Hannah Nguyễn)
Hannah Olala is not only a beauty blogger but also a successful female entrepreneur in the beauty field. Owning her own spa brand and being the exclusive distributor of AHC in Vietnam, she brings valuable sharing about skincare, makeup, and lifestyle. With a gentle yet professional storytelling style, Hannah Olala has become a great source of inspiration for women, helping them find the most effective and suitable beauty methods.
Chloe Nguyễn (Nguyễn Cao Quỳnh Anh)
Chloe Nguyễn is a typical representative of a gentle, elegant beauty style. With a natural, light makeup style, she not only shares beauty tips but also promotes a positive lifestyle and self-love. The content she posts extends beyond cosmetics to fashion, travel, and cuisine, helping her audience have a more comprehensive view of modern living.
Góc của Rư (Bùi Xuân Thảo)
Góc của Rư is one of the long-standing beauty bloggers with strong influence in the beauty community. With a deep knowledge base about cosmetics, she not only reviews products but also analyzes ingredients and effects in detail. Her dedication and easy-to-understand communication have made Góc của Rư one of the most beloved names, especially for those who want to learn more deeply about skincare.
Ty Lê (Lê Quang Ty)
Ty Lê, known as the “makeup wizard,” stands out with his ability to transform diverse makeup styles. He constantly innovates and brings new trends in the beauty field. With his deep technical analysis of makeup, Ty Lê not only helps viewers understand cosmetics better but also inspires them to confidently try different styles.
Đào Bá Lộc
Đào Bá Lộc, also known as Luna Đào, is one of the pioneers breaking all gender stereotypes in the beauty field. With a unique personality and style, he brings authentic and inspiring content about makeup and skincare. Đào Bá Lộc not only helps viewers improve their beauty knowledge but also encourages them to confidently express their own personality. KOL Luna Đào is a pioneering KOL breaking gender stereotypes in beauty and inspiring confident self-expression.
Call me Duy (Vũ Duy)
Call me Duy is a male cosmetic KOL with great influence in Vietnam, famous for deep knowledge about ingredients and effects, helping viewers choose suitable products.
Trinh Phạm
Trinh Phạm là một beauty blogger không chỉ có kiến thức chuyên sâu về mỹ phẩm mà còn có gu thẩm mỹ tinh tế. Cô luôn xuất hiện với làn da căng bóng, rạng rỡ cùng phong cách trang điểm nhẹ nhàng, tự nhiên. Những video của Trinh Phạm không chỉ giúp khán giả tìm được sản phẩm phù hợp mà còn truyền tải tinh thần sống tích cực, yêu thương bản thân.
Diệp Lê
Diep Le is loved for her youthful, approachable, and energetic style. She often shares skincare tips that help viewers easily apply them in real life. Besides that, she also guides on the correct use of cosmetics to achieve the best results. Her dedication and sincerity in every content have helped Diep Le become one of the most beloved beauty bloggers.
An Phương (Let’s Play Makeup)
An Phuong, the owner of the Let's Play Makeup channel, is a beauty blogger full of energy and creativity. She has an engaging, humorous presentation style while still providing in-depth information about cosmetics. Not only sharing about skincare and makeup, An Phuong also helps the audience better understand the correct skincare methods and build an effective beauty routine.
Conclusion
KOLs and KOCs in the cosmetics field not only help consumers have a more multidimensional view of products but also contribute positively to the development of brands and the entire industry. The influence of influencers is undeniable in today's digital age.
If you are looking for reputable and suitable KOLs and KOCs for your cosmetics advertising campaign, please contact DPS.MEDIA us today. We provide to book KOLs professional services to help you optimize your marketing campaigns and achieve the highest effectiveness.
