Zalo Marketing is becoming one of the effective marketing tools that businesses cannot ignore. So what is Zalo Marketing? How to effectively implement marketing on Zalo? And what is the secret to running Zalo marketing to attract customers and optimize revenue? Which agency should you choose to run Zalo Marketing? Let's find out!
What is Zalo Marketing?
Zalo Marketing is a form of product and service marketing and advertising through the Zalo platform – one of the most popular messaging and social networking applications in Vietnam. With over 70 million users, Zalo is not only a communication place but also an ideal environment for businesses to build relationships with customers, increase brand recognition, and boost sales.
Zalo Marketing includes activities such as advertising on Zalo Ads, customer care via Zalo Official Account (Zalo OA), sending bulk messages, and organizing interactive campaigns. This platform allows businesses to reach the right target audience thanks to the ability to classify users by age, gender, location, and preferences.
8 benefits of marketing on Zalo
Running Zalo marketing to reach a large potential user base
With over 70 million users in Vietnam, Zalo helps businesses easily reach the right target audience, especially domestic customers.
Running Zalo Marketing increases the ability to accurately classify customers
Zalo supports businesses in classifying customers by age, gender, region, and preferences, thereby optimizing the effectiveness of marketing campaigns.
High interaction rate
The open rate of messages on Zalo is usually higher than email or SMS, helping businesses easily reach and leave an impression on customers.
Low cost and effective
Compared to other platforms like Facebook or Google Ads, advertising costs on Zalo are more reasonable, suitable for both small and medium-sized businesses.
Enhance customer care
Zalo Official Account (Zalo OA) helps businesses easily send customer care messages, promotional notifications, or support quick responses to inquiries.
Build a professional brand
Owning a Zalo OA helps businesses enhance credibility and build a professional brand image in the eyes of customers.
Easily measure campaign effectiveness
Zalo provides detailed analytics and reporting tools, helping businesses monitor the effectiveness of marketing campaigns and make timely adjustments.
Optimize customer experience on mobile
With a user-friendly and easy-to-use interface, Zalo Marketing offers a good experience for customers on mobile devices – the main trend of today's users.
Zalo Marketing is not only a modern marketing solution but also a strong connection channel between businesses and customers.
How to run effective Zalo marketing
Build a Zalo Official Account (Zalo OA)
First, you need to create a Zalo OA by registering a Zalo OA account to manage and implement marketing campaigns.
Next, you need to set up professional information by fully updating the logo, business information, and detailed descriptions to increase reliability with customers.
Create attractive and valuable content
You can post regularly such as sharing useful articles, promotional information, or attractive content to retain customers.
Posts should have beautiful images and visual content like videos to attract better attention compared to plain text.
Additionally, you can customize content suitable for each customer group to increase interaction.
Leverage Zalo Ads
You need to clearly set campaign goals such as increasing brand awareness, boosting sales, or collecting customer information.
Formats like post ads, website ads, or video ads can all be used depending on the needs.
You should accurately select the target customer based on age, gender, region, and preferences.
Care for customers via Zalo messages
You should notify promotional programs, events, or new product updates via messages.
You should respond to customer inquiries and requests to increase satisfaction and retain customers long-term.
Optimize campaign effectiveness
You should use Zalo's analytics tools to evaluate campaign effectiveness and thereby improve the next strategy.
Also, you should compare the effectiveness of different content, titles, or approaches to find the optimal method.
Create mini games and promotional programs
You can organize reward games to attract participation and increase interaction with customers.
Moreover, you can take advantage of holidays and events to launch promotions to stimulate shopping demand.
Build a loyal customer community
You can create Zalo groups to connect and care for loyal customers.
Additionally, you should provide exclusive benefits or free consultations to make customers feel valued.
By applying these strategies, businesses will maximize the potential of Zalo Marketing and increase customer reach efficiency sustainably.
Which agency to choose for running Zalo Marketing?
If you are looking for a reputable agency partner to use Zalo services, Marketing then DPS.Media is one of the excellent choices you cannot miss.
DPS.MEDIA owns a team of experts with many years of experience in deploying Zalo Marketing for both large and small businesses.
At DPS.MEDIAWe do not apply a one-size-fits-all solution for every customer. Instead, each Zalo marketing strategy will be designed specifically based on the needs, goals, and characteristics of each business to ensure optimal effectiveness.
Contact DPS.MEDIA now to learn more detailed information about our services!
See more: What Are The Benefits Of Seeding Marketing?
DPS.Media's Zalo Marketing service price list
Annual initialization and maintenance
1. Deployment fee for Zalo Official Account (Zalo OA)
Price: 1,550,000 VND / year
Service includes:
- Create and verify 1 Zalo OA account with a gold tick
- Guide the steps to create posts on Zalo OA
- Set up a professional Zalo OA interface according to the business field
- Set up Menu bar and quick access
- Deploy Chatbot with welcome messages, keyword responses, and automatic replies
- Complete set of documents and usage procedures for Zalo OA & standard Zalo ZNS
2. Initialization and maintenance of message management technology system
Price: 3,300,000 VND / year
Service includes:
- The technology system sends messages connected to all Vietnamese networks
- Open API integrated with Automation system
- Control alerts, measure risks regarding infrastructure capacity and traffic
- Upgrade modules, versions ensuring safety, security, and system optimization
3. ZNS top-up
Information: Prepaid message balance, no usage time limit. Only successful and failed messages will be refunded. Customers can directly manage and top up without going through DPS. DPS only collects and tops up for Zalo.
Zalo Ads advertising package
Price: 1,100,000 VND / month
Service details:
- Maximum budget paid to Zalo is 3 million VND / month.
- Advertising strategy consultation: Keyword selection, content, remarketing, …
- Advertising plan: Market research, competitors, keywords, keyword selection, targeting display goals.
- Campaign setup: Target geographic goals, schedule ads, optimize account structure, exclude keywords.
- Optimize and analyze campaign: Optimize CTR, budget, keywords, detailed reports.
Zalo OA Content Service
Content package on Zalo OA
Content package 1 on Zalo OA
Price: 1,100,000 VND / month
Service details:
- Repost content from Fanpage to Zalo OA.
- Adjust image size to fit Zalo OA requirements.
- Maximum 5 posts / month.
Content package 2 on Zalo OA
Price: 2,200,000 VND / month
Service details:
- Repost content from Fanpage to Zalo OA.
- Adjust image size to fit Zalo OA requirements.
- Maximum 10 posts / month.
Note this is only a reference price, depending on demand and timing the price may vary. Please contact DPS.MEDIA for the most accurate quote.
Reasons to choose DPS.Media's Zalo Marketing service
Below are reasons why you should choose DPS.Media to implement your Zalo Marketing campaign:
- Experienced experts: Our team has many years of experience implementing effective Zalo Marketing campaigns, ensuring businesses achieve marketing goals quickly and optimally.
- Personalized strategy: We design unique Zalo marketing strategies for each business, ensuring suitability with your product characteristics and goals.
- Comprehensive solutions: From deploying Zalo OA, Zalo Ads, to customer care via chatbot systems and analytics tools, DPS.Media offers a comprehensive service package to maximize business effectiveness.
Details of Zalo Marketing services at DPS.Media
Zalo Content: Create quality content suitable for the target customer
DPS.Media's Zalo Content service is a crucial factor helping businesses maintain and enhance relationships with customers through Zalo Official Account (Zalo OA). Content must not only be attractive but also have practical value for users.
- Create professional posts: DPS experts will help you create promotional posts for products, services, news, or value-sharing posts suitable for your target customers. Posts will be optimized in content, structure, and keywords to meet Zalo user needs.
- Edit and optimize images: Posts on Zalo must have beautiful images with proper sizes to fit the platform. DPS will help adjust size, layout, and colors so posts easily attract attention without being cropped or blurred on Zalo OA.
- Attractive content and customer retention: DPS.Media helps create content that not only attracts customers but also retains them long-term. Posts are designed to encourage user interaction such as comments, shares, or even clicks on links, increasing brand recognition and conversion opportunities.
- Long-term content planning: DPS will help you scientifically and thoroughly plan content for Zalo OA. Posting schedules and content types will be selected and optimized to fit special occasions or your business's long-term marketing strategy.
Zalo Image Design: Create impressions with professional images
- Banner and advertising image design: DPS provides professional image design services for Zalo Ads campaigns and Zalo OA posts. These banners are designed to be eye-catching, memorable, and effectively convey messages.
- Optimize images for Zalo OA: DPS will help optimize image sizes so posts display beautifully on all devices, ensuring your message is not cropped or blurred.
- Design images suitable for marketing strategy: Every marketing campaign needs images that reflect the brand identity and message you want to convey. DPS Media will advise on image design to ensure tight connection with your overall strategy.
Zalo Ads: Accurately reach target audiences
Zalo Ads is a powerful tool helping businesses promote products and services to the right target audience. DPS Media's Zalo Ads service includes many steps from strategy consultation to campaign optimization.
- Advertising strategy consultation: Before running Zalo Ads, DPS researches market and competitors, analyzes suitable keywords, and creates detailed ad plans. From keyword selection, customer targeting to remarketing strategies, DPS helps build the most effective campaigns.
- Accurate targeting: Zalo Ads allows businesses to target specific customer groups based on criteria like age, gender, location, preferences, and user behavior. DPS helps select these criteria precisely to increase conversion rates and optimize ad budgets.
- Ads in various formats: DPS supports businesses deploying different Zalo ad types including post ads, image ads, video ads, or direct product/service ads. Each ad type is optimized to fit your campaign goals.
- Campaign optimization and analysis: After launching Zalo Ads campaigns, DPS continuously monitors and optimizes key metrics like click-through rate (CTR), cost per click (CPC), and ad budget. DPS experts provide detailed reports and analysis to help evaluate campaign effectiveness and timely adjustments.
Zalo Message Management Service: Send bulk messages and care for customers
DPS's message management service helps businesses send messages quickly and effectively to customers via Zalo OA.
- Message sending technology system: DPS Media provides an advanced technology system that allows sending messages in bulk to thousands of customers in a short time. This helps businesses save time and effort in customer care.
- Chatbot Deployment: The Chatbot system integrated in Zalo OA helps automate the process of replying to customer messages, providing quick information about products, services, promotions, or orders. The Chatbot enhances customer experience and reduces the workload for the business's customer care team.
- Zalo ZNS message management: Zalo ZNS is a newsletter (periodic message) sending service from Zalo OA to users. DPS helps you manage and deploy Zalo ZNS message campaigns, ensuring messages reach users accurately and timely, with a very high open rate.
Customer Care: Build long-term relationships
DPS helps businesses implement customer care strategies via Zalo, including:
- Creating and maintaining customer communities: DPS helps businesses create Zalo groups to connect directly with loyal customers, provide special offers, free consultations, or organize exchange activities to build a loyal customer community.
- Customer feedback and support: DPS supports businesses in setting up quick response processes to customer inquiries via Zalo OA, ensuring customers always feel satisfied and attached to the brand.
Summary
DPS.Media's Zalo Marketing service provides a comprehensive strategy from Zalo content, Zalo image design, to Zalo Ads advertising and customer care via Zalo OA. Each service is customized according to the business's requirements and goals, helping businesses achieve the highest efficiency in reaching and maintaining customers. If you are looking for a professional partner to implement Zalo Marketing, DPS.Media is the ideal choice.
