Livestreaming is not just a trend but has become an effective “sales weapon”, helping businesses increase conversion rates by up to 70%, according to Facebook statistics in 2023. In the fiercely competitive digital landscape, applying creative livestream ideas will help your Fanpage stand out, attract new customers, and retain existing ones. DPS.MEDIA has directly consulted this solution for hundreds of Vietnamese SMEs and witnessed a clear breakthrough in sales and brand awareness just weeks after innovating livestream formats.
1. Livestream launching new products in the style of “Unbox & real review”: Viewers are not only curious but also eager to explore authentic experiences, helping to increase trust and speed up purchasing decisions.2. Talkshow “answering all questions” with experts/celebrities in related fields: Leverage the appeal of guest speakers to boost engagement and build brand credibility, while also driving more comments and direct shares on the Fanpage.3. Interactive livestream contest – “Challenge with customers”: Create a playground with simple challenges like answering questions, guessing prices, or learning about products so viewers not only watch but also “take action”, contributing to more natural spreading.
4. Behind-the-scenes livestream – “A day with the brand”: Customers always love authenticity. Let’s explore together the process of making products, the lives of employees, or never-before-seen corners, helping the brand become much more approachable and human.
5. Deal-hunting gameshow – “Get gifts instantly”: Organize mini games, lucky draws, and flash sales during live streams to create a sense of scarcity and stimulate immediate purchasing decisions. According to research by DPS.MEDIA, this format often brings a sudden spike in orders, 2–3 times higher than usual.
Daring to innovate livestream ideas means you are proactively creating a competitive advantage right on the digital “stage” – where customers are increasingly demanding and have less time. Don’t miss the opportunity for strong growth with just creative changes in each livestream on your Fanpage!
Discover the appeal of livestreaming in sales strategies for SMEs
Leverage the direct interaction strengths of livestreaming on Fanpage
According to DPS.MEDIA, livestreaming is not only a bridge helping SMEs quickly reach customers but also creates a multidimensional, direct, and authentic interactive space. Livestreaming on Fanpage enables replicating customer experiences, making the “see-try-touch-buy” process much more vivid than static content. According to research by Facebook IQ (2023), 78% of Vietnamese under 35 years old have purchased via livestream in the past year.
- Sharing behind-the-scenes production: Openly show customers the process of creating products or services, increasing trust.
- Livestream chốt đơn – instant Q&A: DPS.MEDIA experts suggest spiral Q&A with continuous deal closing, effectively boosting demand.
- Mini game event, gift giving: This method helps the fanpage retain both new and old customers.
- Invite KOLs or previous customers to appear: Take advantage of the “FOMO syndrome” (Fear of Missing Out) to increase real views.
- Product demo with real experience sharing: Use case studies like The Coffee House to help viewers trust the business's advice.
| Idea | Interaction rate increase* | Order closing rate* |
|---|---|---|
| Behind-the-scenes livestream | +30% | +10% |
| Product demo | +45% | +15% |
| Livestream Q&A closing orders | +60% | +20% |
*Data compiled from DPS.MEDIA & Socialbakers reports (2024)
Flexible mindset: Livestreaming is not just for selling, but also for building your brand
Experts from DPS.MEDIA emphasize that the biggest difference between outstanding SMEs and those still struggling is their mindset about livestreaming. Don’t just turn livestreams into a place to “close orders.” Design them as a “cross-branding experience”: storytelling, spreading value, connecting the business’s small community.
Case study: The local fashion brand ON ME combined livestream outfit reviews with a talkshow featuring a famous stylist and a minigame, helping their follower count increase by 120% in just 2 months.
“To conquer the modern market, businesses must use livestreams as a fire to ignite emotion and enthusiasm, not just as a tool to sell products.” – Quoted from DPS.MEDIA content development expert.
Create a brand impression with unique product introduction livestreams
Assert your brand personality through creative livestream experiences
For SMEs, Livestream is not only a sales channel but also a way to “aestheticize” the brand to reach customers. According to Nielsen's report (2023), Vietnamese consumers strongly remember brands that innovate in how they present products on live streams. Behind-the-scenes livestreams, reality challenge shows, or even Q&A sessions with KOCs, KOLs... all help businesses assert their unique personality, standing out from the crowd.
- Interactive mini games: Create fun challenges where viewers comment directly to receive promo codes.
- Mastering real-time: Organize “golden hour” broadcasts to survey demand – like the case of Pizza 4P’s launching a new dish via livestream, receiving over 2,000 mixed comments in just 15 minutes.
- Storytelling from the customer's perspective: reveal the real journey of a VIP customer or KOL experiencing the product; helping to quickly create an emotional viral effect.
| Livestream ideas | Main benefits | Usage notes |
|---|---|---|
| “Blink and buy” challenge” | Create urgency, increase conversion rate | Clearly prepare the rules, avoid confusion |
| Live product unboxing | Convince new customers with authenticity | Adjust lighting, choose suitable shooting angles |
| Livestream combined with Influencer | Breakthrough social media reach | Choose a KOL that truly “fits the brand vibe” |
DPS.MEDIA believes that “Livestream is the most flexible digital bridge connecting SME brands to the hearts of Vietnamese people”. Don’t just sell – “tell stories”, inspire, and put customers at the center, and you’ll build a sustainable community of supporters.
Connect with customers through highly interactive live Q&A sessions
Creatively utilize the “live” element – Increase depth and personalization
DPS.MEDIA encourage SMEs to take advantage of livestream Q&A not only to answer questions but also to embed brand values into every interaction. According to Facebook Business Insights (2023), brands that conduct live Q&A sessions attract 341% more engagement than one-way informational livestreams. Turn customer questions into opportunities to tell your brand story and address pain points instantly.
Practical idea: Expand Q&A scope with customer companion events
- Brand coverage: Organize Q&A sessions with real customers who have used your products/services, letting them proactively share their experience of “receiving, using, and feeling” the product. This not only builds trust but also inspires the community in the most practical way.
- Experts join in: DPS.MEDIA once conducted a case study for the Orisol cosmetics chain, proactively inviting dermatologists to participate in livestream Q&As to increase expertise and credibility, helping to boost order conversion rates by over 211% after 2 weeks.
| Strategy | Outstanding results | Applied model |
|---|---|---|
| Hybrid Livestream Q&A | Increased engagement, better brand recognition | Customers share experiences + Expert consultation |
| Topics addressing pain points | Attract diverse questions, increase credibility | Regularly refresh topics according to hot trends |
According to research from Harvard Business Review (2022), live Q&A sessions that are personalized and multi-dimensional in interaction will enhance long-term customer loyalty. DPS.MEDIA always prioritizes creativity, using real experiences as material for each partner SME’s livestream.
Conquer the market with livestreams sharing business secrets
Livestream sharing secrets: A launchpad for practical growth
Organizing business tips livestreams is not just a talk, but also an opportunity to build credibility and connect in real life with your target customer community. According to Nielsen research, 80% of consumers trust a brand more when they watch live sharing sessions organized by the business. From DPS.MEDIA’s practical consulting in the cosmetics retail sector: The livestream “Secrets to breakthrough revenue after 3 months of opening a shop” created a natural viral effect on social media, helping the fanpage gain over 30% more followers in just one week.
| Livestream ideas | Interaction level | Practical benefits |
|---|---|---|
| Share successful case studies | High | inspire – build trust |
| Live Q&A with experts | Very high | Answer questions, build personal branding |
| Decode business “failures” | Average | Increase authenticity, attract empathy |
| Mini workshop livestream (on-site practice) | High | Activate interaction and knowledge sharing |
| Introduce new products with minigames | Very high | Attract customers, stimulate demand |
- Applying storytelling in livestreams: Telling the story of a business's rise from failure, or behind-the-scenes business stories, helps increase emotional connection – one of the prominent trends in social commerce 2024 (according to Harvard Business Review).
- Leverage internal experts: Creative staff, marketers, or founders are “real people with real experiences” — their influence easily creates word-of-mouth effects on fanpages.
DPS.MEDIA believes: Livestreaming is not just a form of media initiation, but also the most effective “conquest” strategy for the hearts and wallets of modern Vietnamese SME customers.
Take advantage of viral effects from mini games and giveaways during live streams
Activate your community: Leverage reach with games & gifts
DPS.MEDIA recognizes that minigames and giveaway programs on livestreams are not just simple ways to “entertain” customers, but also techniques to create breakthrough viral effects. According to a report from Harvard Business Review (2023), livestreams integrated with minigames increase engagement 4 times compared to regular livestreams for SMBs in Southeast Asia.
- Viewers can participate in simple games such as predicting results, voting for new products, or sharing the livestream to receive gift codes.
- The important factor is to design concise game rules, clear prizes, and emphasize the sharing action – this secret helps your brand appear on countless newsfeeds within just the first 15 minutes.
- Refer to the case study from DPS.MEDIA's client: a cosmetics store in Ho Chi Minh City increased its number of new followers by 112% after just 2 weeks of running a simple livestream minigame “Tag your best friend to receive a hot gift”.
| Mini Game/ Giveaway | Expected effect | Application tips |
|---|---|---|
| Answer questions | Increase comments | Combine with product link tagging |
| Tag & Share | Expand reach | Choose the golden time for livestream |
| Random draw | Retain viewers | Announce results at the end of the livestream |
Marketing expert Ross Simmonds states: “The FOMO effect (fear of missing out) is amplified by mini games giving gifts during livestreams, turning viewers into powerful brand ambassadors for your brand – almost free in terms of media costs.”. By applying this strategy well, Vietnamese SMEs can turn each livestream into a trigger point to reach target customers and build a sustainable loyal fan base.
Expand your customer base by co-hosting livestreams with KOLs and Influencers
Breakthrough reach thanks to the appeal of social celebrities
DPS.MEDIA recognize collaborate on livestreams with KOLs, Influencers is a key strategy to help SMEs naturally and sustainably expand their customer base. According to a Harvard Business Review report, leveraging the reputation and fan community of KOLs not only draws attention to the fanpage but also creates a viral effect on social networks that is 671% stronger than traditional advertising. Imagine a product Q&A livestream with a beauty blogger like Chloe Nguyễn, which in just 45 minutes doubled the average reach for a cosmetics brand – a result DSP.MEDIA actually achieved with Salux Vietnam.
- Authenticity: The sharing of real-life experiences, with the personal touch of Influencers, helps brands gain customer trust more easily.
- Support brand recognition: Livestreaming with KOLs elevates brand awareness and expands the customer base to potential groups across different age segments.
- Activate the FOMO effect: Mini games or exclusive offers during the live broadcast create a sense of urgency, helping to increase interaction and conversion at the hottest moment.
| Livestream script | Main benefits | Real example |
|---|---|---|
| Real experience review | Increase trust, reduce buying barriers | KOL reviews a new product from a local cosmetics brand |
| Thematic interactive workshop | Attract a specialized customer group by topic | Famous chef bakes with customers via livestream |
| Q&A Talkshow | Answer questions, build a community | Famous dermatologist gives online consultation with a dermacosmetics brand |
- Statista 2023 report shows that up to 30% of online shoppers are influenced in their decisions thanks to livestreams with KOLs.. This rate far exceeds many conventional paid advertising campaigns.
“Livestream is not just a broadcast, it is a golden opportunity for SMEs to connect directly, personalize experiences, and maximize the viral effectiveness of influencers” – Expert opinion from DPS.MEDIA.
Retain viewers with a regular livestream schedule and engaging themed content
Establish a consistent livestream schedule to build customer habits
According to research from Facebook IQ, fanpages that maintain a regular livestream schedule (for example: every Thursday at 8pm) have a 32% higher viewer retention rate than pages with random livestreams. The reason is that customers easily form a habit of regular following, even proactively setting reminders so as not to miss their favorite content. DPS.MEDIA has successfully applied this strategy to a chain of F&B fanpages, doubling the average view count in just 4 weeks.
- Announce the schedule in advance: Create anticipation and increase participation rate.
- Keep a fixed time slot: Build a “golden hour” of brand memory.
- Observe the data: Always check insights to optimize a suitable livestream schedule.
Diverse, creative themed content helps increase long-term engagement
According to a summary from the Journal of Interactive Marketing, engaging and original content that closely matches customer needs will increase average watch time by at least 45%. DPS.MEDIA suggests that SMEs can apply the following formats:
| Content Format | Outstanding Effectiveness | Case Study |
|---|---|---|
| Live Q&A session | Creates a personalized feeling, increases engagement | Cuong Shoes: increased comments/session by 25% |
| Product demo | Stimulate instant purchase | Sun Skincare: sales +40%/month |
| Behind-the-scenes sharing | Builds customer trust | Bep Xanh: retained 75% of viewers until the end of the livestream |
DPS.MEDIA's perspective: Consider each topic as a small story, conveying your brand and business personality. Experts (such as Brian Peters, Later.com) also affirm that, creativity in topics is always the “magnet” that keeps audiences engaged – a vital factor for long-term business fanpage growth..
Things still under consideration
With the 5 livestream ideas above, businesses not only diversify content on their Fanpage but also increase engagement, build customer trust, and boost sales naturally. Each livestream format – from product introductions, sharing professional knowledge to behind-the-scenes chats – opens up opportunities to reach customers in a more approachable and authentic way.
At DPS.MEDIA, we see livestreaming increasingly becoming a strategic tool helping SMEs connect deeply with their communities. However, the effectiveness of each broadcast depends on thorough preparation and the brand’s creative storytelling ability. A clear content plan, combined with a synchronized media campaign, is the key for livestreams to be more than just “showing up on screen.” If you are interested in topics like optimizing video content, building engaging livestream scripts, or measuring campaign effectiveness, DPS.MEDIA is happy to accompany and share experiences. Don’t hesitate to experiment with new ideas, because diversity and flexibility are what make customers remember your brand.
Have you ever tried livestreaming for your business Fanpage? Share your opinions or experiences in the comments below – DPS.MEDIA looks forward to hearing from you and expanding the discussion together!
