Did you know, 92% of SMEs in Vietnam face difficulties finding new customers in the digital environment? That is why more and more businesses are choosing to collaborate with DPS.MEDIA to elevate business effectiveness. We help SMEs grow faster with personalized digital marketing strategies, cost optimization, and increased conversions.
1. Reach the right target customers
Every budget dollar is optimized when DPS.MEDIA planning and controlling potential customer segments with in-depth tools and data, ensuring you don't waste sales opportunities.
2. Transparent effectiveness, cost optimization
We are committed to measuring the effectiveness of each campaign, providing clear reports, helping SMEs tightly control budgets while still achieving growth targets.
3. Expert team accompanies & provides close consultation
SMEs are no longer alone in the digital world. DPS.MEDIA possess an experienced team that has implemented for over 200 businesses, ready to solve any arising problems.
4. Updated technology, flexible solutions
The digital world is constantly changing, but you don't need to worry. DPS.MEDIA continuously update trends and apply the latest technology, ensuring solutions are always suitable for business reality.
5. Increase brand strength, expand market share
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By partnering with us, SMEs not only stop at selling but also build a sustainable brand, create a deep impression with customers, and secure a strong position in the market..As digital competition becomes increasingly fierce, SMEs need a strong strategic partner to create a breakthrough advantage. With hands-on experience working with hundreds of businesses, DPS.MEDIA we are committed to being the most effective choice for your long-term growth.
Lead growth through personalized digital marketing strategies
Leads surge thanks to personalization in digital marketing
At DPS.MEDIA, we have found that Vietnamese SMEs often face difficulties in identifying, retaining, and converting potential customers. In fact, according to HubSpot research (2023), the conversion rate from interest to purchase can increase by up to 20% when communication content is personalized to match user behavior. The DPS.MEDIA team not only applies the latest data analytics technology but also leverages unique local insights to design a truly personalized customer journey across multiple platforms.
- Dynamic customer segmentation: Use AI to automatically update potential customer groups by interests – save over 40% on advertising costs.
- Optimize touchpoints: Integrate AI scenarios to personalize emails, messages, and automated content on the website.
- Behavior-based conversion: Prioritize hot leads, allocate smart budgets according to the conversion KPIs of each customer group.
Illustration: SME furniture industry case study triples leads in 2 months
| Indicators | Before personalization | After partnering with DPS.MEDIA |
|---|---|---|
| Number of consultation contacts/month | 65 | 210 |
| Order conversion rate | 2,1% | 5,5% |
| Cost/lead | 125,000 VND | 54,000 VND |
thanks to the combination of Facebook remarketing strategy, personalized website content, and synchronized customer data, the business increased potential customers: tripled leads in just 2 months, while reducing cost per lead by nearly half. This real-world experience confirms: “Personalization is an essential trend, not just an added factor” – quoted from Mr. Le Hong Son, CEO of DPS.MEDIA in BrandVietnam magazine (2024).
Save advertising costs with budget optimization solutions
Maximize advertising budget efficiency for small businesses
For SMEs, an effective digital marketing strategy is not only about reaching the right customers but also optimizing every budget dollar. According to research from Harvard Business Review (2022), proactively allocating advertising budgets intelligently can save up to 45% of unnecessary costs for small businesses. DPS.MEDIA implements standardized data analysis tools to clearly identify wasteful spending and truly profitable investment opportunities. In addition, methods A/B testing and automated budget allocation are applied, ensuring the budget is always flexible according to market trends – accurate to each hour, each day.
Compare results before & after budget optimization
| Indicators | Before cooperation | After optimization with DPS.MEDIA |
|---|---|---|
| Cost/Lead | 450,000 VND | 245,000 VND |
| Conversion volume | 2,1% | 4,8% |
| Budget waste rate | 38% | 13% |
Real story: J. Textile.
A typical example is customer Textile J., who used to spend 60 million/month on multiple channels but was unclear about the actual effectiveness of each channel. DPS.MEDIA developed a budget management solution based on the Tiered Budgeting model, focusing on the effectiveness of each target customer group (according to Philip Kotler's document, “Marketing Management”, 16th Edition), result: the number of potential customers doubled while the budget remained the same.
- not dependent on large budgets – optimize from existing resources.
- analyze and cut down on less effective spending – transparent weekly reporting.
- Easily forecast ROI for each advertising campaign – helps SMEs better control cash flow.
Enhance brand awareness effectiveness across multiple digital platforms
Synchronize branding from social media to website & advertising
- Consistent branding: According to Forbes research (2023), 87% of customers say they remember and trust brands that present a unified image across digital platforms. The DPS.MEDIA team supports SMEs in building consistent brand positioning and personality from Facebook, Instagram to Google Ads, helping increase memorability and positive impression with target customers.
- Creative design, optimized conversion: We apply modern user experience design principles (based on the book “Don’t Make Me Think” – Steve Krug) to elevate brand interface and emotion. This is especially important for SMEs – where every interaction helps shape the first impression with new customers.
Analyze multi-channel data insights, optimize campaigns closely aligned with business goals
- AI & Big Data Analytics: We integrate customer behavior measurement systems from social, web, chatbot to advertising channels. This allows SMEs not only to run multi-platform ads but also to receive coordinated insight reports, identifying powerful touchpoints that drive conversions.
- Real-world case study pilot: For example, the Clotheria Kids fashion project in collaboration with DPS.MEDIA increased brand awareness by 42% in 6 months thanks to a strategy of analysis and coordinated social + Google Display ads + Zalo OA. The effectiveness increased by 201% compared to when each platform operated separately.
| Benefit | Illustrative example |
|---|---|
| Superior brand coverage enhancement | Multi-platform deployment for fashion retailers, reaching +180% target customers compared to running single social media channels. |
| Optimize cross-channel advertising budget | Integrate data, flexibly allocate budget between Facebook, Google, Zalo – reduce conversion costs by 25%. |
| Transparent measurement reporting, instant effectiveness | Realtime dashboard, supporting SMEs to check the results of each online campaign. |
Integrate new technology to increase flexibility for SMEs
Increase flexibility thanks to the integration of modern digital technology
DPS.MEDIA understand that the strength of SMEs lies in their ability to quickly adapt to the market and customers. The key to maintaining this advantage is proactively renewing business processes through the integration of digital marketing technology. According to Harvard Business Review (2022), small businesses that adopt automation platforms can reduce up to 40% of manual operation time. This not only helps SMEs “breathe” easier but also allows them to focus maximum resources on creativity, products, and services.
- Data systematization: Integrated CRM technologies help businesses manage and analyze customer data anytime, anywhere.
- Automated processes: SMS, Email Marketing, and Chatbots increase conversion rates while still saving internal resources.
- Omni-channel coordination: Connect Facebook Ads, Google Ads, and Zalo OA in a single intuitive dashboard, reducing errors and speeding up implementation.
Technology integration process chart for SMEs
| Category | Outstanding benefits | Practical examples |
|---|---|---|
| Smart CRM | Automatically store and care for customers 24/7 | Fashion shop applies CRM to increase repeat orders by 35% |
| Multi-platform advertising | Quickly increase access to new customers | Milk tea chain increases customers by 50% when running Facebook and Google Ads simultaneously |
| Data Optimization & Automation | Save operating costs, reduce manual errors | Education startup reduces 60% of tuition notification email sending time |
According to Gartner research (2023), the revenue growth rate of SMEs applying integrated multi-technology in marketing is 3-5 times higher than traditional groups. DPS.MEDIA accompanies customers by proactively updating the latest solutions, ensuring businesses do not miss a beat with the expectations of the digital market.
Comprehensive consulting support to help SMEs overcome digital transformation challenges
SMEs save costs, rapidly increase efficiency
Instead of spreading investments across many unproven digital solutions, SMEs partnering with DPS.MEDIA will receive tailored consulting for each development stage. According to the Harvard Business Review report (2023), the most successful small and medium enterprises approach digital transformation through a collaborative model—leveraging the practical experience of partners to minimize the risk of budget waste..
- Optimize initial investment costs: No need for a bulky in-house team, SMEs only pay for actual results.
- Quick access to the latest tools: DPS.MEDIA continuously updates from major platforms, helping SMEs avoid falling behind.
- Clear and transparent KPI commitment: All campaigns are monitored and reported periodically, making every metric transparent.
Create competitive advantages through data and digitalized processes
Research by McKinsey shows that SMEs applying automation & data analytics increase decision-making speed by 30%. At DPS.MEDIA, every strategy is built based on real data (Data-driven action) instead of subjective experience. Example: An enterprise in the F&B sector in Ho Chi Minh City partnered with DPS.MEDIA to implement an advertising and sales tracking dashboard. Result: reduced marketing costs by 38%, doubled customer conversion rate in just 4 months.
| Benefit | Practical significance |
|---|---|
| Customer behavior analysis | Understand buyers, enhance personalized experiences |
| Automate marketing processes | Save time, reduce errors, accelerate growth |
| Optimize resources | Allocate costs properly, eliminate waste |
Scalability, accompanying you throughout the development journey
Don’t just see DPS.MEDIA as an “advertising agency.” We are your strategic partner from market research, brand building to optimizing every customer touchpoint. At every digital transformation milestone, SMEs receive the latest marketing trend updates from authors like Philip Kotler or academic sources such as Forrester, helping businesses continuously adapt. This flexible companionship is the factor that creates a sustainable SME community, growing with DPS.MEDIA from 2017 to now.
In-depth data analysis supports rapid business decision-making
Real-time analytics save hundreds of hours in decision-making
With tools in-depth data analysis implemented by DPS.MEDIA, SMEs can immediately identify customer behavior trends, the effectiveness of each communication channel, as well as bottlenecks in the shopping journey – a factor once Harvard Business Review considered by Harvard Business Review as the key to creating a competitive breakthrough for small businesses (2022). Interactive dashboards and visual reports help managers not only track each metric, but also easily compare and make decisions within the day – completely eliminating delays and subjective judgments.
Optimize costs by uncovering hidden golden opportunities in data
- DPS.MEDIA's data analysis supports SMEs in expanding their potential customer base with an optimized budget, instead of spreading advertising as traditionally done.
- By applying AI along with multi-platform behavior analysis, our customers such as Case Study: Start-Up F&B HCMC saved 32% in conversion costs after just 2 months.
- Thanks to analytics, sales grew impressively as the funnel was personalized for each customer segment – something that McKinsey (2023) considered a “vital factor” for SMEs in ASEAN.
| Results | Thanks to DPS.MEDIA data analysis |
|---|---|
| Shorten decision-making time | 48% |
| Reduce advertising budget waste | 33% |
| Create targeted campaigns | +521% growth |
Final thoughts at the end of the article
The collaboration between SMEs and DPS.MEDIA not only brings practical benefits such as cost optimization and enhanced strategic effectiveness, but also opens up opportunities for small businesses to “break through” strongly in a competitive market. By leveraging hands-on experience and comprehensive digital marketing solutions that DPS.MEDIA has diligently developed since 2017, SMEs can confidently establish a solid position and achieve sustainable growth.
We believe that in the digital age, partnering with a strategic ally who understands the local market and the unique needs of SMEs will be a key factor for long-term success. If you are planning digital transformation, increasing competitiveness, or simply want to better understand the customer journey, consider collaborating with DPS.MEDIA as a promising first step.
Additionally, to gain deeper insights into building a digital marketing ecosystem for SMEs, you can explore topics such as optimizing customer experience, leveraging smart digital data, or creating breakthrough content marketing plans. These are all key areas where DPS.MEDIA is partnering with clients to drive daily growth.
We look forward to hearing your thoughts and feedback on the benefits of SMEs partnering with DPS.MEDIA. Don’t hesitate to leave a comment or join the discussion with the business community that is constantly evolving in the digital era!
