What is running Zalo marketing? Or what results does marketing on Zalo bring? Currently, Zalo is one of the software platforms favored by many people, especially businesses operating or small sales units. So what is Zalo business? Is it necessary to run Zalo ads or not? Running Zalo marketing What results does it bring? Let's find out right after this!
What is advertising on Zalo Marketing?
Zalo Marketing is one of the activities on the Zalo platform to bring your brand image closer to the public through methods including customer care, advertising, PR, or other forms that help enhance competitiveness and business efficiency.
Classification of ways to run Zalo Marketing ads
Below are 3 forms that the Zalo marketing platform is widely used by businesses in their marketing strategies:
Through a personal account
You only need to own a main SIM, you can create a personal Zalo account and use this account to carry out advertising activities. Marketing forms through personal accounts can include connecting with friends or people around using the search tool; marketing through messages sent to other users on your ZALO; participating in groups on Zalo with the same business field.
How to run ads on Zalo through Zalo OA
Similar to fanpages, we will apply Zalo OA or also called Zalo official account to create a page for businesses and display products. To implement, you can refer to the steps below:
- Step 1: Create a Zalo OA account based on posts on ZALO or similar messages with customers to build content, product images, and company services.
- Step 2: Build Zalo Marketing strategies to increase customer traffic to Zalo accounts.
- Step 3: Implement the Zalo marketing strategy by advertising or customer care.
Apply Zalo Ads
Like other social networking platforms, Zalo is an effective way to advertise; helping businesses increase the visibility of products and services to target customers.
The advantage of Zalo Ads is the ability to create ads quickly, however, without needing to set content, connect with Zalo, or top up or run campaigns. To be able to run ads on Zalo, businesses only need to set up target customer groups according to specific criteria.
Advantages when applying Zalo Marketing
Why is Zalo Marketing currently used so much? Let's find out through the advantages of this strategy.
Support businesses to optimize advertising budgets
Businesses can easily create accounts and deploy marketing activities with the highest security, limiting fake accounts. Therefore, businesses can implement activities quickly and save costs, especially unnecessary expenses.
Can easily connect with target customers, achieving high reach efficiency
According to Digital Vietnam 2021 research, the number of Zalo users ranks third after Youtube and Facebook. By early 2022, Vietnam had more than 74 million Zalo accounts. In 2021, the platform recorded 620 billion messages and 52 billion video minutes sent. The number of users has spread throughout Vietnam's territory.
7 steps to build an effective Zalo plan at DPS MEDIA
DPS MEDIA is known as one of the companies providing advertising strategiesand digital marketing platform promotion; helping your brand be better known, increasing order capacity and competitiveness. And Zalo Marketing is one of the tools used DPS MEDIA mostly for suitable customers. Below are the steps DPS MEDIA has applied for its Zalo marketing plan.
- Step one: Clearly understand the current Zalo advertising situation to propose suitable solutions.
- Step two: Identify the target market to deliver ads to the right audience.
- Step three: Identify and analyze the customer's competitors to make specific proposals.
- Step four: Set main goals for the advertising plan.
- Step five: Draft an outline plan to deploy professionally.
- Step six: Build a budget plan and propose it to customers.
- Step seven: Proceed with professional deployment, monitor and report continuously to customers.
Conclusion
Hope the information in this article has helped you better understand Zalo marketing strategy. And if you are looking for a unit to support the development of strategies to spread your brand, increase the ability to generate orders, increase accessibility, please contact today with DPS MEDIA to get the earliest consultation!
