{"id":41043,"date":"2026-10-07T22:11:39","date_gmt":"2026-10-07T15:11:39","guid":{"rendered":"https:\/\/dps.media\/quang-cao-hinh-anh-chatgpt\/"},"modified":"2026-10-07T22:11:39","modified_gmt":"2026-10-07T15:11:39","slug":"chatgpt-%e5%9b%be%e7%89%87%e5%b9%bf%e5%91%8a-2","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/chatgpt-%e5%9b%be%e7%89%87%e5%b9%bf%e5%91%8a-2\/","title":{"rendered":"ChatGPT\u89c6\u89c9\u5e7f\u544a\uff1aOpenAI\u63a8\u51faVisual Ads\u53ca\u65b0\u6d4b\u91cf\u4f53\u7cfb"},"content":{"rendered":"<p>OpenAI\u5728ChatGPT\u5546\u4e1a\u5316\u8def\u7ebf\u4e2d\u8fc8\u51fa\u91cd\u8981\u4e00\u6b65\uff1a\u6b63\u5f0f\u6d4b\u8bd5 <strong>ChatGPT\u56fe\u7247\u5e7f\u544a<\/strong> \uff08Visual Ads\uff09\u5e76\u4e0e\u591a\u5bb6\u72ec\u7acb\u6d4b\u91cf\u5408\u4f5c\u4f19\u4f34\u5408\u4f5c\u3002\u54c1\u724c\u53ef\u76f4\u63a5\u5c06\u4ea7\u54c1\u56fe\u7247\u3001\u670d\u52a1\u548c\u4f53\u9a8c\u878d\u5165\u7528\u6237\u4e92\u52a8\u7a7a\u95f4\u3002.<\/p><p>\u5bf9\u4e8e\u5bfb\u627e\u6210\u672c\u4f18\u5316\u65b9\u6848\u7684\u4f01\u4e1a <a href=\"https:\/\/dps.media\/zh\/%e6%9c%8d%e5%8a%a1-%e5%b9%bf%e5%91%8a\/\">\u5e7f\u544a\u670d\u52a1<\/a> \u591a\u5e73\u53f0\uff0c\u8fd9\u4e00\u4e3e\u63aa\u5f00\u542f\u4e86\u5168\u65b0\u7684\u89e6\u8fbe\u6e20\u9053\u3002\u636e\u6df1\u5ea6\u62a5\u544a\u663e\u793a <a href=\"https:\/\/searchengineland.com\/openai-brings-visual-ads-and-expanded-measurement-to-chatgpt-493500\" target=\"_blank\" rel=\"noopener nofollow\">Search Engine Land<\/a>, \u6d4b\u8bd5\u5c06\u4e8e2026\u5e7410\u6708\u5e95\u5728\u7f8e\u56fd\u5e02\u573a\u5f00\u59cb\uff0c\u5148\u9762\u5411\u7cbe\u9009\u5e7f\u544a\u4e3b\uff0c\u968f\u540e\u6269\u5c55\u81f3\u5168\u7403\u3002.<\/p><h2>ChatGPT\u4e0a\u7684Visual Ads\u5982\u4f55\u8fd0\u4f5c\uff1f<\/h2><p>\u6b64\u6b21\u66f4\u65b0\u6700\u5927\u7684\u533a\u522b\u5728\u4e8e\u5c55\u793a\u4f4d\u7f6e\uff08ad placement\uff09\u3002OpenAI\u4e0d\u4f1a\u968f\u673a\u63d2\u5165\u5bf9\u8bdd\uff0c\u800c\u662f\u5728 <strong>\u56fe\u7247\u751f\u6210\uff08image generation\uff09<\/strong>.<\/p><p>\u5f53\u7528\u6237\u53d1\u9001\u63d0\u793a\u8bcd\u8981\u6c42AI\u7ed8\u56fe\u3001\u8bbe\u8ba1\u6d77\u62a5\u6216\u5c55\u793a\u60f3\u6cd5\u65f6\uff0c\u7b49\u5f85\u5904\u7406\u671f\u95f4\u4f1a\u51fa\u73b0\u56fe\u7247\u5e7f\u544a\u5361\u7247\u3002\u5e7f\u544a\u4f1a\u660e\u786e\u6807\u6ce8\u8d5e\u52a9\uff08Sponsored\uff09\uff0c\u5e76\u4e0eAI\u4f5c\u54c1\u5b8c\u5168\u5206\u79bb\u3002.<\/p><p>\u8fd9\u79cd\u5c55\u793a\u65b9\u5f0f\u4e3a\u4f55\u667a\u80fd\uff1f\u7528\u6237\u521b\u5efa\u56fe\u7247\u65f6\u5904\u4e8e\u9ad8\u5ea6\u89c6\u89c9\u4e13\u6ce8\u72b6\u6001\uff0c\u6e32\u67d3\u7b49\u5f85\u65f6\u95f4\u5f62\u6210\u81ea\u7136\u505c\u7559\u65f6\u95f4\uff0c\u8ba9\u54c1\u724c\u4fe1\u606f\u5b8c\u6574\u4f20\u9012\u3002.<\/p><p>\u76f8\u6bd4Google Display Network\u6216\u793e\u4ea4\u5a92\u4f53\u6a2a\u5e45\u5e7f\u544a\uff0cChatGPT\u5e7f\u544a\u80fd\u5728\u7528\u6237\u5bfb\u627e\u521b\u610f\u6216\u5177\u4f53\u65b9\u6848\u65f6\u7cbe\u51c6\u89e6\u8fbe\u3002.<\/p><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/10\/quang_cao_hinh_anh_chatgpt_ope_img2_1791385678892.png\" alt=\"ChatGPT\u56fe\u7247\u5e7f\u544a\" style=\"display:block; margin:20px auto; max-width:100%; height:auto;\" title=\"\"><\/p><h2>\u6d4b\u91cf\u4e0e\u5f52\u56e0\u751f\u6001\uff1a\u8f6c\u5411\u6548\u679c\u8425\u9500<\/h2><p>\u8fc7\u53bb\u8ba9\u5a92\u4f53\u91c7\u8d2d\u8005\u62c5\u5fc3AI\u804a\u5929\u673a\u5668\u4eba\u5e7f\u544a\u7684\u6700\u5927\u969c\u788d\u4e4b\u4e00\u662f\uff1a <em>\u6295\u5165\u8d44\u91d1\u662f\u5426\u771f\u6b63\u5e26\u6765\u6536\u5165\uff0c\u8fd8\u662f\u53ea\u662f\u865a\u5047\u6d4b\u91cf\uff1f<\/em> OpenAI\u901a\u8fc7\u4e0e\u5927\u578b\u6d4b\u91cf\u548c\u5f52\u56e0\u5408\u4f5c\u7f51\u7edc\u5408\u4f5c\u89e3\u51b3\u8fd9\u4e00\u95ee\u9898\u3002.<\/p><p>\u5177\u4f53\u6765\u8bf4\uff0c\u7cfb\u7edf\u4ece\u4e09\u4e2a\u6838\u5fc3\u65b9\u9762\u5168\u9762\u5347\u7ea7\uff1a<\/p><ul>\n<li><strong>\u6574\u5408\u7b2c\u4e00\u65b9\u8f6c\u5316\u6570\u636e\uff08First-party data\uff09\uff1a<\/strong> \u901a\u8fc7Hightouch\u3001Tealium\u548cLiveRamp\u7b49CDP\u5e73\u53f0\uff0c\u4f01\u4e1a\u53ef\u5c06\u5ba2\u6237\u6570\u636e\u3001\u8d2d\u7269\u884c\u4e3a\u548c\u8ba2\u5355\u4eceCRM\u540c\u6b65\u81f3ChatGPT Ads\u3002.<\/li>\n<li><strong>\u6269\u5927\u8f6c\u5316\u5f52\u56e0\u5408\u4f5c\u7f51\u7edc\uff1a<\/strong> AppsFlyer\u3001Triple Whale\u3001Adjust\u7b49AdTech\u9886\u5148\u4f01\u4e1a\u5df2\u63a5\u5165\uff0c\u7528\u4e8e\u8ffd\u8e2a\u79fb\u52a8\u5e94\u7528\u4e0e\u7f51\u9875\u95f4\u7684\u5ba2\u6237\u65c5\u7a0b\u3002.<\/li>\n<li><strong>\u8861\u91cf\u771f\u5b9e\u589e\u91cf\u6548\u679c\uff08Incrementality Testing\uff09\uff1a<\/strong> \u4e0eHaus\u3001Measured\u3001WorkMagic\u3001Fospha\u548cINCRMNTAL\u5408\u4f5c\u5f00\u5c55\u5730\u7406\u5206\u7ec4\u6d4b\u8bd5\uff0c\u51c6\u786e\u8bc6\u522bChatGPT\u5e26\u6765\u7684\u65b0\u589e\u8ba2\u5355\u3002.<\/li>\n<\/ul><p>\u9664\u8f6c\u5316\u6548\u679c\u5916\uff0c\u54c1\u724c\u5b89\u5168\u6807\u51c6\uff08Brand Suitability\uff09\u4e5f\u88ab\u7f6e\u4e8e\u9996\u4f4d\u3002OpenAI\u5f00\u59cb\u4e0eDoubleVerify\uff08DV\uff09\u548cIntegral Ad Science\uff08IAS\uff09\u6d4b\u8bd5\u5c55\u793a\u73af\u5883\u3002\u529f\u80fd <code class=\"notranslate no-translate\" data-no-translation=\"\">Negative Phrases<\/code> \uff08\u5426\u5b9a\u8bcd\u7ec4\uff09\u5141\u8bb8\u5e7f\u544a\u4e3b\u4e3b\u52a8\u6392\u9664\u654f\u611f\u8bed\u5883\uff0c\u540c\u65f6\u6d4b\u91cf\u4f19\u4f34\u65e0\u9700\u8bbf\u95ee\u7528\u6237\u79c1\u4eba\u804a\u5929\u5185\u5bb9\u5373\u53ef\u5b8c\u6210\u5b89\u5168\u68c0\u6d4b\u3002.<\/p><h2>\u5e7f\u544a\u7ade\u4e89\u8f6c\u5411\uff1a\u4ece\u5173\u952e\u8bcd\u5230\u5bf9\u8bdd\u8bed\u5883<\/h2><p>\u5bf9\u8bdd\u610f\u56fe\uff08Conversational Intent\uff09 <strong>\u4e0eChatGPT\u4ea4\u6d41\u65f6\uff0c\u7528\u6237\u4f1a\u900f\u9732\u95ee\u9898\u3001\u9700\u6c42\u3001\u9884\u7b97\u548c\u5177\u4f53\u573a\u666f\uff0c\u800c\u975e\u4ec5\u8f93\u5165\u96f6\u6563\u5173\u952e\u8bcd\u3002\u5982\u679c\u4f60\u66fe\u5173\u6ce8\u4e4b\u524d\u7684\u8425\u9500\u6d3b\u52a8\u5efa\u8bbe\u6587\u7ae0<\/strong>.<\/p><p>\u4f60\u4f1a\u53d1\u73b0\u5e73\u53f0\u6b63\u4ece\u65e9\u671f\u5b9e\u9a8c\u53d1\u5c55\u4e3a\u771f\u6b63\u7684\u6548\u679c\u8425\u9500\u6e20\u9053\u3002 <a href=\"https:\/\/dps.media\/zh\/chatgpt-advertising-2\/\">\u6295\u653e ChatGPT \u5e7f\u544a<\/a> \u7ed3\u5408\u6df1\u5c42\u5bf9\u8bdd\u610f\u56fe\u4e0e\u751f\u52a8\u89c6\u89c9\u5f62\u5f0f\uff0c\u54c1\u724c\u80fd\u5728\u5ba2\u6237\u6700\u9700\u8981\u65b9\u6848\u65f6\u8bb2\u8ff0\u4ea7\u54c1\u6545\u4e8b\u3002.<\/p><p>\u8d8a\u5357\u4f01\u4e1a\u548c\u8425\u9500\u4eba\u5458\u9700\u8981\u51c6\u5907\u4ec0\u4e48\uff1f.<\/p><h2>\u867d\u7136ChatGPT\u56fe\u7247\u5e7f\u544a\u76ee\u524d\u4ec5\u5728\u7f8e\u56fd\u6d4b\u8bd5\uff0c\u8d8a\u5357\u4f01\u4e1a\u548c\u8425\u9500\u56e2\u961f\u4e5f\u4e0d\u5e94\u65c1\u89c2\u3002\u73b0\u5728\u9700\u8981\u51c6\u5907\u4e09\u4ef6\u4e8b\uff1a<\/h2><p>\u6807\u51c6\u5316\u5ba2\u6237\u6570\u636e\uff08First-party data\uff09\uff1a<\/p><ol>\n<li><strong>\u4f9d\u8d56\u7b2c\u4e09\u65b9Cookie\u7684\u65f6\u4ee3\u5df2\u7ecf\u7ed3\u675f\uff0c\u5e94\u5efa\u8bbe\u5b8c\u5584CRM\u7cfb\u7edf\uff0c\u901a\u8fc7\u81ea\u52a8\u5316\u6d41\u7a0b\u6536\u96c6\u5e76\u6e05\u7406\u771f\u5b9e\u8f6c\u5316\u6570\u636e\u3002<\/strong> \u5efa\u7acb\u9ad8\u8d28\u91cf\u89c6\u89c9\u8d44\u4ea7\u5e93\uff1a.<\/li>\n<li><strong>Visual Ads\u8981\u6c42\u56fe\u7247\u6e05\u6670\u3001\u5e03\u5c40\u5408\u7406\uff0c\u5e76\u80fd\u5728\u6570\u79d2\u5185\u4f20\u9012\u4fe1\u606f\u3002\u7c97\u7cd9\u8bbe\u8ba1\u4f1a\u5feb\u901f\u88abAI\u7528\u6237\u5ffd\u7565\u3002<\/strong> \u591a\u6e20\u9053\u6d4b\u91cf\u601d\u7ef4\uff08Multi-touch Attribution\uff09\uff1a.<\/li>\n<li><strong>\u4e0d\u8981\u53ea\u5173\u6ce8\u77ed\u671flast-click\u6570\u636e\uff0c\u5e94\u4f7f\u7528Incrementality\u6d4b\u8bd5\u548c\u589e\u91cf\u6d4b\u91cf\u8bc4\u4f30\u6bcf\u4e2a\u8425\u9500\u89e6\u70b9\u4ef7\u503c\u3002<\/strong> \u4e0eDPS.MEDIA\u4e00\u8d77\u4f18\u5316\u5e7f\u544a\u7b56\u7565\uff0c\u628a\u63e1\u8d8b\u52bf.<\/li>\n<\/ol><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/10\/quang_cao_hinh_anh_chatgpt_ope_img3_1791385775461.png\" alt=\"ChatGPT\u56fe\u7247\u5e7f\u544a\" style=\"display:block; margin:20px auto; max-width:100%; height:auto;\" title=\"\"><\/p><h2>\u6570\u5b57\u5e7f\u544a\u6b63\u5728\u56e0\u4eba\u5de5\u667a\u80fd\u5feb\u901f\u53d8\u5316\u3002\u5feb\u901f\u638c\u63e1\u65b0\u5f62\u5f0f\u5e76\u5efa\u7acb\u89c4\u8303\u6570\u636e\u8ffd\u8e2a\u4f53\u7cfb\u7684\u54c1\u724c\uff0c\u5c06\u5728\u8f6c\u5316\u6210\u672c\u7ade\u4e89\u4e2d\u9886\u5148\u3002<\/h2><p>DPS.MEDIA\u966a\u4f34\u4f01\u4e1a\u5b9e\u65bd\u5168\u9762\u6570\u5b57\u8425\u9500\u6218\u7565\u2014\u2014\u4eceGoogle\u3001Facebook\u3001TikTok\u591a\u6e20\u9053\u5e7f\u544a\u4f18\u5316\uff0c\u5230\u6570\u636e\u57fa\u7840\u8bbe\u65bd\u5efa\u8bbe\u548c\u8fd0\u8425\u81ea\u52a8\u5316\u3002\u4e13\u4e1a\u56e2\u961f\u968f\u65f6\u63d0\u4f9b\u7b26\u5408\u4f01\u4e1a\u8d44\u6e90\u7684\u89e3\u51b3\u65b9\u6848\u3002.<\/p><p>\u3002.<\/p><div class=\"dps-contact-box\" style=\"margin-top: 30px; padding: 20px; background: #f8fafc; border-left: 4px solid #32b561; border-radius: 8px;\">\n<p style=\"margin: 0 0 8px 0; font-weight: bold; font-size: 16px; color: #151577;\">DPS.MEDIA\u80a1\u4efd\u516c\u53f8<\/p>\n<p style=\"margin: 0 0 6px 0;\">\ud83d\udccd <strong>\u5730\u5740\uff1a<\/strong> \u80e1\u5fd7\u660e\u5e02\u65b0\u5b9a\u574a\u962e\u5ef7\u662d\u885756\u53f7<\/p>\n<p style=\"margin: 0 0 6px 0;\">\ud83d\udcde <strong>\u70ed\u7ebf\n \/ Zalo\uff1a<\/strong> <a href=\"tel:0961545445\" style=\"color: #32b561; font-weight: bold;\">0961 545 445<\/a><\/p>\n<p style=\"margin: 0 0 6px 0;\">\u2709 <strong>\u7535\u5b50\u90ae\u4ef6:<\/strong> <a href=\"mailto:marketing@dps.media\">marketing@dps.media<\/a><\/p>\n<p style=\"margin: 0 0 6px 0;\">\ud83c\udf10 <strong>\u7f51\u7ad9\uff1a<\/strong> <a href=\"https:\/\/dps.media\/zh\/\" target=\"_blank\" rel=\"noopener\">https:\/\/dps.media<\/a><\/p>\n<p style=\"margin: 0;\">\ud83c\udfe2 <strong>\u7a0e\u53f7\uff1a<\/strong> 0318700500 | <strong>VCB\uff1a<\/strong> 1051160909<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>OpenAI ch\u00ednh th\u1ee9c th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o h\u00ecnh \u1ea3nh ChatGPT (Visual Ads) trong t\u00ednh n\u0103ng t\u1ea1o \u1ea3nh, \u0111\u1ed3ng th\u1eddi m\u1edf r\u1ed9ng \u0111o l\u01b0\u1eddng conversion v\u00e0 brand safety \u0111a k\u00eanh.<\/p>","protected":false},"author":0,"featured_media":41040,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1635,82],"tags":[2486],"class_list":["post-41043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-quang-cao","tag-chatgpt-ads"],"acf":[],"rankmath_keywords":{"primary":"qu\u1ea3ng c\u00e1o h\u00ecnh \u1ea3nh ChatGPT, qu\u1ea3ng c\u00e1o tr\u00ean ChatGPT, Visual Ads ChatGPT, OpenAI Ads, ch\u1ea1y qu\u1ea3ng c\u00e1o ChatGPT","secondary":["qu\u1ea3ng c\u00e1o tr\u00ean ChatGPT","Visual Ads ChatGPT","OpenAI Ads","ch\u1ea1y qu\u1ea3ng c\u00e1o ChatGPT"]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"qu\u1ea3ng c\u00e1o h\u00ecnh \u1ea3nh ChatGPT, qu\u1ea3ng c\u00e1o tr\u00ean ChatGPT, Visual Ads ChatGPT, OpenAI Ads, ch\u1ea1y qu\u1ea3ng c\u00e1o ChatGPT","seo_keywords":{"primary":"qu\u1ea3ng c\u00e1o h\u00ecnh \u1ea3nh ChatGPT, qu\u1ea3ng c\u00e1o tr\u00ean ChatGPT, Visual Ads ChatGPT, OpenAI Ads, ch\u1ea1y qu\u1ea3ng c\u00e1o ChatGPT","secondary":["qu\u1ea3ng c\u00e1o tr\u00ean ChatGPT","Visual Ads ChatGPT","OpenAI Ads","ch\u1ea1y qu\u1ea3ng c\u00e1o ChatGPT"]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/41043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=41043"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/41043\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/41040"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=41043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=41043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=41043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}