{"id":39959,"date":"2026-07-30T18:05:56","date_gmt":"2026-07-30T11:05:56","guid":{"rendered":"https:\/\/dps.media\/them-kenh-social-vao-google-search-console\/"},"modified":"2026-07-30T18:05:56","modified_gmt":"2026-07-30T11:05:56","slug":"jiang-shejiao-pingtai-tianjia-dao-google-search-console","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/jiang-shejiao-pingtai-tianjia-dao-google-search-console\/","title":{"rendered":"\u5c06\u793e\u4ea4\u6e20\u9053\u6dfb\u52a0\u5230 Google Search Console\uff1a\u4f18\u5316\u54c1\u724c Entity \u7684\u5168\u65b0\u7a81\u7834"},"content":{"rendered":"<p>Google \u6b63\u5f0f\u53d1\u5e03\u4e86\u65b0\u529f\u80fd <strong>Platform Properties<\/strong> \u5728 Search Console \u63a7\u5236\u53f0\u4e2d\u3002\u5982\u4eca\uff0c <a href=\"https:\/\/dps.media\/zh\/jiang-shejiao-pingtai-tianjia-dao-google-search-console\/\">\u5c06\u793e\u4ea4\u6e20\u9053\u6dfb\u52a0\u5230 Google Search Console<\/a> \u5305\u62ec YouTube\u3001TikTok\u3001Instagram \u548c X (Twitter)\uff0c\u901a\u8fc7 OAuth \u6388\u6743\u673a\u5236\u5df2\u53d8\u5f97\u975e\u5e38\u7b80\u5355\u3002\u8fd9\u88ab\u8ba4\u4e3a\u662f\u5e2e\u52a9\u54c1\u724c\u6e05\u7406 Entity \u5e76\u6bd4\u4ee5\u5f80\u66f4\u51c6\u786e\u8861\u91cf\u591a\u6e20\u9053\u6d41\u91cf\u7684\u91cd\u8981\u8f6c\u6298\u70b9\u3002.<\/p><h2>Google Search Console \u4e2d\u7684 Platform Properties \u662f\u4ec0\u4e48\uff1f<\/h2><p>\u8fc7\u53bb\uff0cGoogle Search Console \u4ec5\u7528\u4e8e\u901a\u8fc7 DNS \u8bb0\u5f55\u6216 HTML \u6807\u7b7e\u9a8c\u8bc1\u7f51\u7ad9\u6240\u6709\u6743\u3002\u968f\u7740\u6700\u65b0\u66f4\u65b0\uff0cGoogle \u6269\u5c55\u4e86\u76d1\u6d4b\u8303\u56f4\uff0c\u5141\u8bb8\u6240\u6709\u8005\u76f4\u63a5\u5c06\u793e\u4ea4\u5a92\u4f53\u8d26\u53f7\u6dfb\u52a0\u5230 Property \u5217\u8868\u4e2d\u3002.<\/p><p>Google \u4e3a\u793e\u4ea4\u5a92\u4f53\u8d44\u4ea7\u63d0\u4f9b\u7684\u8861\u91cf\u6307\u6807\u5305\u62ec\uff1a<\/p><ul>\n<li><strong>\u6027\u80fd\u62a5\u544a (Performance Report)\uff1a<\/strong> \u8ddf\u8e2a\u603b\u70b9\u51fb\u6b21\u6570 (Clicks)\u3001\u5c55\u793a\u6b21\u6570 (Impressions)\u3001\u5e73\u5747 CTR \u4ee5\u53ca\u89c6\u9891\u6216\u793e\u4ea4\u5e16\u5b50\u5728 Google Search\u3001Google Discover \u548c Google News \u4e2d\u7684\u5c55\u793a\u4f4d\u7f6e\u3002.<\/li>\n<li><strong>\u67e5\u8be2\u7ea7\u6570\u636e (Query-Level Data)\uff1a<\/strong> \u7cbe\u51c6\u53d1\u73b0\u54ea\u4e9b Google \u641c\u7d22\u5173\u952e\u8bcd\u6b63\u5728\u5c06\u7528\u6237\u5f15\u5bfc\u81f3\u4f60\u7684\u4e2a\u4eba\u4e3b\u9875\u6216\u89c6\u9891\u3002.<\/li>\n<li><strong>\u8d8b\u52bf\u4e0e\u589e\u957f\u91cc\u7a0b\u7891\uff1a<\/strong> \u4ee5 28 \u5929\u5468\u671f\u76f4\u89c2\u7edf\u8ba1\u5185\u5bb9\u8868\u73b0\uff0c\u5982\u540c\u4e00\u4e2a\u771f\u6b63\u7684\u7f51\u7ad9\u3002.<\/li>\n<\/ul><p>\u4f60\u53ef\u4ee5\u53c2\u8003\u66f4\u591a\u4fe1\u606f\uff1a <a href=\"https:\/\/search.google.com\/search-console\/about\" rel=\"nofollow noopener\" target=\"_blank\">Google Search Console \u5b98\u65b9\u6587\u6863<\/a> \u6b63\u5f0f\u3002.<\/p><h2>2026 \u5e74\u54c1\u724c Entity \u6807\u51c6\u5316\u7684\u91cd\u8981\u8fdb\u5c55<\/h2><p>Entity \u9a8c\u8bc1\u66fe\u662f SEO \u4ece\u4e1a\u8005\u8017\u8d39\u5927\u91cf\u65f6\u95f4\u7684\u4e00\u9879\u5de5\u4f5c\u3002\u4f60\u9700\u8981\u5728 Schema Org \u4ee3\u7801\u4e2d\u58f0\u660e\u5c5e\u6027 <code data-no-translation=\"\">sameAs<\/code> \u7136\u540e\u7b49\u5f85 Google \u7b97\u6cd5\u6293\u53d6\u7f51\u7ad9\uff0c\u5e76\u81ea\u52a8\u5173\u8054\u5404\u4e2a\u793e\u4ea4\u5a92\u4f53\u8d26\u53f7\u3002.<\/p><p>\u901a\u8fc7 Schema \u624b\u52a8\u9a8c\u8bc1\u5feb\u5417\uff1f\u901a\u5e38\u9700\u8981\u51e0\u5468\u65f6\u95f4\u3002\u5982\u679c\u4fe1\u606f\u4e0d\u4e00\u81f4\uff0cGoogle \u751a\u81f3\u53ef\u80fd\u5b8c\u5168\u5ffd\u7565\u3002.<\/p><p>\u5728 Search Console \u4e2d\u76f4\u63a5\u5173\u8054\u793e\u4ea4\u5a92\u4f53\u8d26\u53f7\u5f7b\u5e95\u6539\u53d8\u4e86\u89c4\u5219\u3002\u5f53 OAuth \u767b\u5f55\u6210\u529f\u540e\uff0c\u4f01\u4e1a\u4fbf\u4e3b\u52a8\u5411 Google \u9a8c\u8bc1\u4e86\u5b98\u65b9\u6240\u6709\u6743\u3002\u7b97\u6cd5\u65e0\u9700\u518d'\u731c\u6d4b'\u8be5 Instagram \u8d26\u53f7\u6216 YouTube \u9891\u9053\u662f\u5426\u5c5e\u4e8e\u4f60\u7684\u54c1\u724c\u3002.<\/p><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/07\/gsc_insights_social_properties.png\" alt=\"\u5c06 \u793e\u4ea4 \u6e20\u9053 \u6dfb\u52a0 \u5230 google search console\" style=\"display:block;margin:20px auto;max-width:100%;height:auto\" title=\"\"><\/p><p style=\"text-align:center;font-style:italic;font-size:0.9em\">Giao di\u1ec7n Google Search Console Insights hi\u1ec3n th\u1ecb c\u00e1c Property m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 X, YouTube, Instagram v\u00e0 TikTok c\u00f9ng website dps.media<\/p><p>\u5b9e\u9645\u4e0a\uff0c\u5728 <strong>DPS \u5a92\u4f53<\/strong>, \uff0c\u5728\u6d4b\u8bd5\u8fde\u63a5\u5305\u62ec YouTube \u793e\u4ea4\u5a92\u4f53\u6e20\u9053\u7cfb\u7edf\u540e <code data-no-translation=\"\">@dps_media_jsc<\/code> \u4ee5\u53ca Instagram <code data-no-translation=\"\">@dps.media.jsc<\/code> \u5230\u63a7\u5236\u53f0\u540e\uff0cGSC Insights \u7cfb\u7edf\u4ec5\u5728 3 \u4e2a\u6708\u5185\u4fbf\u8bb0\u5f55\u4e86 55.4K \u6b21\u70b9\u51fb\u548c 1.39M \u6b21\u5c55\u793a\u3002\u8fd9\u4e9b\u6570\u636e\u8bc1\u660e\uff0c\u81ea\u7136\u641c\u7d22\u6d41\u5411\u793e\u4ea4\u5e73\u53f0\u7684\u6d41\u91cf\u6f5c\u529b\u6781\u5927\u3002.<\/p><h2>\u6309\u7528\u6237\u540d\u81ea\u52a8\u5206\u7ec4\u7684\u95ee\u9898\u53ca\u54c1\u724c\u89e3\u51b3\u65b9\u6848<\/h2><p>\u4e0d\u540c\u5e73\u53f0\u7528\u6237\u540d\u4e0d\u540c\u8be5\u5982\u4f55\u5904\u7406\uff1f<\/p><p>\u76ee\u524d\uff0cGoogle \u6b63\u5728\u57fa\u4e8e\u7528\u6237\u540d (handle) \u5bf9\u793e\u4ea4\u5a92\u4f53\u6e20\u9053\u5e94\u7528\u81ea\u52a8\u5206\u7ec4 (group) \u673a\u5236\u3002\u5982\u679c\u54c1\u724c\u80fd\u591f\u5728 X \u548c YouTube \u4e0a\u7edf\u4e00\u4f7f\u7528 <code data-no-translation=\"\">@dps_media_jsc<\/code> \u8fd9\u6837\u7684\u7528\u6237\u540d\uff0cGoogle \u5c06\u81ea\u52a8\u8bc6\u522b\u5176\u5c5e\u4e8e\u540c\u4e00\u7ec4\u8d44\u4ea7\u3002.<\/p><p>\u7136\u800c\uff0c\u8bb8\u591a\u54c1\u724c\u90fd\u4f1a\u9047\u5230\u7528\u6237\u540d\u4e0d\u7edf\u4e00\u7684\u95ee\u9898\u3002\u4f8b\u5982\uff0c\u5728 <em>Nh\u00e3 K\u1ef3 \u5316\u5986\u54c1<\/em> \u8fd8\u662f <em>Bella \u7259\u79d1<\/em>, \u6848\u4f8b\u4e2d\uff0cInstagram \u8d26\u53f7\u4e3a <code data-no-translation=\"\">nhaky.official<\/code> \u4f46 TikTok \u5374\u662f <code data-no-translation=\"\">nhaky_beauty<\/code>. \u3002\u8fd9\u79cd\u60c5\u51b5\u4f1a\u5bfc\u81f4 Google \u521b\u5efa\u72ec\u7acb\u7684 Property\uff0c\u800c\u4e0d\u662f\u5c06\u5176\u5408\u5e76\u4e3a\u7edf\u4e00\u7684 Entity\u3002.<\/p><p>\u4e3a\u4e86\u89e3\u51b3\u8fd9\u4e00\u9650\u5236\uff0c\u4f01\u4e1a\u5e94\u7acb\u5373\u91c7\u53d6\u4ee5\u4e0b\u4e24\u9879\u63aa\u65bd\uff1a<\/p><ol>\n<li><strong>\u68c0\u67e5\u5e76\u7edf\u4e00 Handle\uff1a<\/strong> \u5c06\u5404\u793e\u4ea4\u6e20\u9053\u7684\u7528\u6237\u540d\u7edf\u4e00\u4e3a\u540c\u4e00\u79cd\u6807\u51c6\u683c\u5f0f\u3002.<\/li>\n<li><strong>\u5173\u6ce8 Google \u66f4\u65b0\uff1a<\/strong> SEO \u4ece\u4e1a\u8005\u9884\u6d4b\uff0c\u5728\u672a\u6765\u7248\u672c\u4e2d\uff0cGoogle \u5c06\u5f00\u653e\u624b\u52a8\u94fe\u63a5\/\u6620\u5c04\u793e\u4ea4\u5a92\u4f53 Property \u7684\u529f\u80fd\uff0c\u4ece\u800c\u66f4\u7075\u6d3b\u5730\u6784\u5efa Entity\u3002.<\/li>\n<\/ol><h2>4 \u6b65\u5feb\u901f\u5c06\u793e\u4ea4\u6e20\u9053\u6dfb\u52a0\u5230 Google Search Console<\/h2><p>\u8bbe\u7f6e\u590d\u6742\u5417\uff1f\u53ea\u9700 2 \u5206\u949f\uff0c\u6309\u7167\u4ee5\u4e0b\u7b80\u5355\u6b65\u9aa4\u5373\u53ef\uff1a<\/p><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/07\/gsc_add_social_property_modal.png\" alt=\"C\u1eeda s\u1ed5 ch\u1ecdn lo\u1ea1i t\u00e0i s\u1ea3n th\u00eam k\u00eanh social v\u00e0o Google Search Console\" style=\"display:block;margin:20px auto;max-width:100%;height:auto\" title=\"\"><\/p><p style=\"text-align:center;font-style:italic;font-size:0.9em\">B\u1ea3ng t\u00f9y ch\u1ecdn Add Property cho ph\u00e9p th\u00eam c\u00e1c n\u1ec1n t\u1ea3ng social Instagram, TikTok, X v\u00e0 YouTube<\/p><ul>\n<li><strong>\u6b65\u9aa4 1\uff1a<\/strong> \u767b\u5f55 Google Search Console \u7ba1\u7406\u754c\u9762\u3002.<\/li>\n<li><strong>\u6b65\u9aa4 2\uff1a<\/strong> \u6253\u5f00\u5de6\u4fa7\u83dc\u5355\u680f\uff0c\u70b9\u51fb Property \u5217\u8868\u5e76\u9009\u62e9 <strong>Add property (\u6dfb\u52a0\u8d44\u4ea7)<\/strong>.<\/li>\n<li><strong>\u6b65\u9aa4 3\uff1a<\/strong> \u5728 <em>Select a property type<\/em>, \u7a97\u53e3\u4e2d\uff0c\u627e\u5230 <strong>\u65b0\u5efa<\/strong> \u5e76\u9009\u62e9\u4f60\u5e0c\u671b\u8fde\u63a5\u7684\u5e73\u53f0 (Instagram\u3001TikTok\u3001X \u6216 YouTube)\u3002.<\/li>\n<li><strong>\u6b65\u9aa4 4\uff1a<\/strong> \u5b8c\u6210\u8d26\u53f7\u6388\u6743\u9a8c\u8bc1\u3002\u62a5\u544a\u6570\u636e\u5c06\u5728\u7ea6 24 \u81f3 48 \u5c0f\u65f6\u540e\u5f00\u59cb\u663e\u793a\u3002.<\/li>\n<\/ul><h2>\u501f\u52a9 DPS Media \u63d0\u5347\u591a\u6e20\u9053 SEO \u6218\u7565<\/h2><p>Platform Properties \u529f\u80fd\u66f4\u65b0\u662f\u4f01\u4e1a\u5168\u9762\u638c\u63e1\u641c\u7d22\u7a7a\u95f4\u8868\u73b0\u7684\u91cd\u8981\u4e00\u6b65\u3002\u5c06\u7f51\u7ad9 SEO \u4e0e\u793e\u4ea4 SEO \u7d27\u5bc6\u7ed3\u5408\uff0c\u5c06\u5f62\u6210\u5f3a\u5927\u7684\u6760\u6746\u6548\u5e94\uff0c\u5e2e\u52a9\u54c1\u724c\u5360\u636e Google \u641c\u7d22\u7ed3\u679c\u524d\u5217\u3002.<\/p><p>\u5982\u679c\u4f60\u6b63\u5728\u5bfb\u627e\u7cfb\u7edf\u5316\u4f18\u5316 Entity \u5e76\u6269\u5927\u54c1\u724c\u5728\u641c\u7d22\u5e73\u53f0\u8986\u76d6\u9762\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u7acb\u5373\u4e86\u89e3 <a href=\"https:\/\/dps.media\/zh\/\">DPS Media \u4e13\u4e1a\u6570\u5b57\u8425\u9500\u670d\u52a1<\/a>. \u3002\u6211\u4eec\u7684\u4e13\u5bb6\u56e2\u961f\u968f\u65f6\u51c6\u5907\u901a\u8fc7 Hotline\/Zalo \u63d0\u4f9b\u4e00\u5bf9\u4e00\u54a8\u8be2 <strong>0961545445<\/strong> \u966a\u4f34\u4f60\u7684\u4f01\u4e1a\u5b9e\u73b0\u53ef\u6301\u7eed\u53d1\u5c55\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>2026 \u6700\u65b0\u66f4\u65b0\uff1a\u8be6\u7ec6\u6307\u5357\u6559\u60a8\u5982\u4f55\u5c06\u793e\u4ea4\u5a92\u4f53\u6e20\u9053\u6dfb\u52a0\u5230 Google Search Console\uff08Platform Properties\uff09\u3002\u4f18\u5316\u54c1\u724c Entity \u5e76\u8ddf\u8e2a\u793e\u4ea4\u5a92\u4f53\u6d41\u91cf\u8868\u73b0\u3002.<\/p>","protected":false},"author":0,"featured_media":39962,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76,2277,2276],"tags":[675,1059],"class_list":["post-39959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-marketing","category-kinh-nghiem-seo","category-seo-marketing","tag-dps-media","tag-google-search-console"],"acf":[],"rankmath_keywords":{"primary":"them kenh social vao google search console, social seo google search console, google search console cap nhat social","secondary":["social seo google search console","google search console cap nhat social"]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"them kenh social vao google search console, social seo google search console, google search console cap nhat social","seo_keywords":{"primary":"them kenh social vao google search console, social seo google search console, google search console cap nhat social","secondary":["social seo google search console","google search console cap nhat social"]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/39959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=39959"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/39959\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/39962"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=39959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=39959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=39959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}