{"id":39643,"date":"2026-07-24T22:48:13","date_gmt":"2026-07-24T15:48:13","guid":{"rendered":"https:\/\/dps.media\/chi-phi-ban-hang-san-thuong-mai-dien-tu\/"},"modified":"2026-07-24T22:48:13","modified_gmt":"2026-07-24T15:48:13","slug":"2026-%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e5%b9%b3%e5%8f%b0%e9%94%80%e5%94%ae%e6%88%90%e6%9c%ac","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/2026-%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e5%b9%b3%e5%8f%b0%e9%94%80%e5%94%ae%e6%88%90%e6%9c%ac\/","title":{"rendered":"2026\u5e74\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u9500\u552e\u6210\u672c\uff1aGMV\u60ca\u4eba\uff0c\u4e3a\u4f55\u5e97\u4e3b\u8fd8\u8981\u501f\u9ad8\u606f\u8d37\u6b3e\uff1f"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>\u770b\u5230\u5982\u4eca\u7f51\u5e97\u5bf9\u8d26\u9875\u9762\u4e0a\u663e\u793a\u7684\u9500\u552e\u989d\uff0c\u4e0d\u5c11\u884c\u4e1a\u5916\u4eba\u58eb\u90fd\u4f1a\u60ca\u53f9\u3002\u5e97\u94fa\u6bcf\u6708GMV\u8fbe\u52305\u4ebf\u300110\u4ebf\uff0c\u751a\u81f320\u4ebf\u8d8a\u5357\u76fe\u5df2\u4e0d\u518d\u7f55\u89c1\u3002\u7136\u800c\uff0c\u5728\u5356\u5bb6\u793e\u533a\u91cc\u90a3\u4e9b\u6652\u51fa\u7206\u5355\u8425\u6536\u622a\u56fe\u7684\u80cc\u540e\uff0c\u5374\u9690\u85cf\u7740\u4e00\u4e2a\u6b8b\u9177\u7684\u73b0\u5b9e\uff1a\u51c0\u5229\u6da6\u7387\uff08Net Margin\uff09\u8dcc\u81f3\u8c37\u5e95\uff0c\u5e97\u4e3b\u8d44\u91d1\u5468\u8f6c\u56f0\u96be\uff0c\u4e0d\u5f97\u4e0d\u901a\u8fc7\u77ed\u671f\u9ad8\u606f\u501f\u6b3e\u6765\u7ef4\u6301\u8d2d\u7269\u8f66\u6295\u653e\uff0c\u5ef6\u7f13\u503a\u52a1\u5371\u673a\u7206\u53d1\u3002.<\/p><p>\u201c\u5356\u5f97\u591a\u5374\u770b\u4e0d\u5230\u94b1\u2019\u5df2\u4e0d\u518d\u53ea\u662f\u6a21\u7cca\u7684\u611f\u89c9\u3002 <a href=\"https:\/\/dps.media\/zh\/2026-%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e5%b9%b3%e5%8f%b0%e9%94%80%e5%94%ae%e6%88%90%e6%9c%ac\/\">\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u9500\u552e\u6210\u672c<\/a> \u5728TikTok Shop\u548cShopee\u7b49\u5927\u578b\u5e73\u53f0\u4e0a\u4e0d\u65ad\u98d9\u5347\uff0c\u6b63\u4e00\u70b9\u70b9\u541e\u566c\u4f01\u4e1a\u6700\u540e\u7684\u5229\u6da6\u3002.<\/p><h2>\u89e3\u67902026\u5e74\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u9500\u552e\u6210\u672c\u7ed3\u6784<\/h2><p>\u5f53\u5e97\u94fa\u7ecf\u8425\u8005\u611f\u53f9\u201c\u535610\u5757\u94b1\uff0c\u67094\u5757\u94b1\u90fd\u732e\u7ed9\u5e73\u53f0\u2019\u65f6\uff0c\u8fd9\u5e76\u975e\u5938\u5f20\u3002\u5c06\u4e00\u6b21\u5c4f\u5e55\u6d4f\u89c8\u8f6c\u5316\u4e3a\u6210\u529f\u4ea4\u4ed8\u8ba2\u5355\u7684\u603b\u6210\u672c\uff08Cost of Sales \/ Platform Take-rate\uff09\u5df2\u7ecf\u8fdc\u8fdc\u8d85\u51fa\u8bb8\u591a\u4ecd\u6cbf\u7528\u65e7\u601d\u7ef4\u5356\u5bb6\u7684\u60f3\u8c61\u3002.<\/p><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/07\/chi_phi_san_shopee_tiktok.png\" alt=\"\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u9500\u552e\u6210\u672c\" style=\"display:block;margin:20px auto;max-width:100%;height:auto\" title=\"\"><\/p><p>\u6839\u636e2026\u5e74Shopee\u4e0eTikTok Shop\u4e24\u5927\u5e73\u53f0\u6700\u65b0\u8d39\u7528\u8c03\u6574\u6570\u636e\uff0c\u5f3a\u5236\u8d39\u7528\u4e0e\u83b7\u53d6\u6d41\u91cf\u7684\u5b9e\u9645\u6210\u672c\u6b63\u4e0d\u65ad\u4fb5\u8680\u8425\u6536\uff1a<\/p><ul>\n<li><strong>\u5e73\u53f0\u56fa\u5b9a\u8d39\u7528\u4e0e\u652f\u4ed8\u8d39\u7528\uff1a<\/strong> Shopee\u6536\u53d66%\u652f\u4ed8\u624b\u7eed\u8d39\u300113%\u56fa\u5b9a\u8d39\u7528\u30014% Voucher Extra\u30011.5%\u7a0e\u8d39\u4ee5\u53ca\u57fa\u7840\u8bbe\u65bd\u8d39\u7528\u3001\u56fa\u5b9aPiship\u8d39\u7528\uff08\u5408\u8ba124.5% + \u6bcf\u53554.620\u8d8a\u5357\u76fe\uff09\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0cTikTok Shop\u5c06\u5f3a\u5236\u8d39\u7528\u603b\u989d\u63d0\u9ad8\u81f327.6% + \u6bcf\u53557.620\u8d8a\u5357\u76fe\uff08\u56fa\u5b9a\u8d39\u752816.1%\uff0c\u652f\u4ed8\u624b\u7eed\u8d396%\uff09\u3002.<\/li>\n<li><strong>\u6d41\u91cf\u4e0e\u5e7f\u544a\u6210\u672c\uff08GMV Max \/ Live Ads\uff09\uff1a<\/strong> \u5bf9\u4e8e\u4f18\u5316\u826f\u597d\u7684\u5e97\u94fa\uff0c\u7ea6\u5360GMV\u76848%\u81f310%\u3002\u5728\u670d\u88c5\u3001\u7f8e\u5986\u7b49\u7ade\u4e89\u6fc0\u70c8\u7684\u884c\u4e1a\u4e2d\uff0cCPM\u7ade\u4ef7\u6210\u672c\u4f1a\u5c06CAC\uff08\u83b7\u5ba2\u6210\u672c\uff09\u63a8\u9ad8\u81f312%\u201315%\u3002.<\/li>\n<li><strong>\u8054\u76df\u4f63\u91d1\uff08KOC\/KOL\uff09\uff1a<\/strong> \u7ea6\u5360GMV\u76845%\uff08\u672a\u5305\u542b\u56fa\u5b9a\u5408\u4f5c\u8d39\u7528\u6216\u6837\u54c1\u5bc4\u9001\u6210\u672c\uff09\u3002.<\/li>\n<li><strong>\u8fd0\u8425\u4e0e\u5305\u88c5\u7ba1\u7406\u8d39\u7528\uff1a<\/strong> \u5305\u88c5\u6750\u6599\u3001\u8017\u6750\u53ca\u4ed3\u5e93\u4eba\u5458\u6210\u672c\u7ea6\u53605%\u3002.<\/li>\n<\/ul><p>\u5c06\u4ee5\u4e0a\u6240\u6709\u8d39\u7528\u76f8\u52a0\uff0c\u5e73\u53f0\u8d39\u7528\u548c\u76f4\u63a5\u8425\u9500\u6210\u672c\u603b\u8ba1\u5df2\u5360 <strong>39.5%\u81f345.6% GMV<\/strong>. \u3002\u4e00\u7b14100,000\u8d8a\u5357\u76fe\u7684\u8ba2\u5355\uff0c\u5e73\u53f0\u548c\u5f15\u6d41\u7cfb\u7edf\u5c31\u5df2\u62ff\u8d70\u8fd146,000\u8d8a\u5357\u76fe\u3002.<\/p><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/07\/chi_phi_ban_hang_san_thuong_mai_dien_tu__img2.png\" alt=\"\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u9500\u552e\u6210\u672c\" style=\"display:block;margin:20px auto;max-width:100%;height:auto\" title=\"\"><\/p><h2>\u4f20\u7edf\u5b9a\u4ef7\u516c\u5f0f\u7684\u9677\u9631\uff08COGS \u00d7 2 \u6216 \u00d7 2.5\uff09<\/h2><p>\u8fc7\u53bb\uff0c\u8bb8\u591a\u54c1\u724c\u5982 <i>L\u1ed9c Ph\u00e1t\u65f6\u5c1a<\/i> \u8fd8\u662f <i>Nh\u00e3 K\u1ef3\u7f8e\u5986<\/i> \u91c7\u7528\u975e\u5e38\u7b80\u5355\u7684\u4f20\u7edf\u5b9a\u4ef7\u516c\u5f0f\uff1a\u552e\u4ef7 = \u9500\u8d27\u6210\u672c\uff08COGS\uff09\u00d7 2.5\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u4e00\u4ef6\u6210\u672c40,000\u8d8a\u5357\u76fe\u7684\u886c\u886b\u6807\u4ef7100,000\u8d8a\u5357\u76fe\uff0c\u8ba4\u4e3a\u81ea\u5df1\u80af\u5b9a\u80fd\u83b7\u5f9760%\u7684\u5229\u6da6\u3002.<\/p><p>\u7136\u800c\uff0c\u628a\u8fd9\u4e00\u516c\u5f0f\u653e\u52302026\u5e74\u7684\u5b9e\u9645\u635f\u76ca\u8868\uff08P&amp;L\uff09\u4e2d\uff1a<\/p><ul>\n<li><strong>\u603b\u6536\u5165\uff08GMV\uff09\uff1a<\/strong> 100%<\/li>\n<li><strong>\u51cf\uff1a\u9500\u8d27\u6210\u672c\uff08COGS\uff09\uff1a<\/strong> -40%<\/li>\n<li><strong>\u51cf\uff1a\u5e73\u53f0\u8d39\u7528\u4e0e\u5e7f\u544a\u8d39\u7528\uff08Platform &amp; Traffic Fee\uff09\uff1a<\/strong> -45.6%<\/li>\n<li><strong>\u51cf\uff1a\u56fa\u5b9a\u6210\u672c\uff08\u4ed3\u5e93\u79df\u91d1\u3001\u5458\u5de5\u85aa\u8d44\u3001\u6298\u65e7\uff09\uff1a<\/strong> -12%<\/li>\n<\/ul><p>\u6700\u7ec8\u5f97\u5230\u7684\u51c0\u5229\u6da6\u7387\uff08Net Margin\uff09\u7adf\u7136\u662f\u8d1f\u6570 <strong>-7.6%<\/strong>. \u3002\u5373\u4f7f\u4ed3\u50a8\u6210\u672c\u4f18\u5316\u5f97\u975e\u5e38\u51fa\u8272\uff0c\u51c0\u5229\u6da6\u7387\u4e5f\u4ec5\u57281%\u20133%\u4e4b\u95f4\u5f98\u5f8a\u3002\u53ea\u8981\u9000\u8d27\u7387\u7a81\u7136\u589e\u52a02%\uff0c\u6574\u4e2a\u6708\u7684\u9500\u552e\u6210\u679c\u5c31\u53ef\u80fd\u77ac\u95f4\u53d8\u6210\u4e8f\u635f\u3002.<\/p><h2>\u53cc\u91cd\u538b\u529b\uff1a\u73b0\u91d1\u6d41\u6536\u7d27\u4e0e\u53cc\u5411\u7269\u6d41\u98ce\u9669<\/h2><p>\u9664\u4e86\u6210\u672c\u4e0d\u65ad\u6500\u5347\u5916\uff0c\u5e97\u4e3b\u8fd8\u9762\u4e34\u7740\u4e24\u5927\u4e25\u5cfb\u7684\u8fd0\u8425\u538b\u529b\uff1a<\/p><p><strong>\u957f\u671f\u73b0\u91d1\u6d41\u9677\u9631\uff1a<\/strong> \u5e73\u53f0\u4e0d\u65ad\u5ef6\u957f\u6295\u8bc9\u548c\u9000\u6362\u8d27\u671f\u9650\uff0c\u4ee5\u4f18\u5316\u4e70\u5bb6\u4f53\u9a8c\u3002\u9500\u552e\u6b3e\u9879\u4f1a\u5728\u5e73\u53f0\u94b1\u5305\u4e2d\u51bb\u7ed314\u81f321\u5929\u3002\u4f01\u4e1a\u867d\u7136\u80fd\u5728\u5e94\u7528\u4e2d\u770b\u5230\u8425\u6536\uff0c\u5374\u6ca1\u6709\u73b0\u91d1\u91c7\u8d2d\u65b0\u8d27\u3002\u4e3a\u4e86\u7ef4\u6301\u4f9b\u5e94\u94fe\uff0c\u5e97\u4e3b\u4e0d\u5f97\u4e0d\u627f\u62c5\u77ed\u671f\u8d37\u6b3e\u6216\u5faa\u73af\u4fe1\u8d37\u5e26\u6765\u7684\u989d\u5916\u878d\u8d44\u6210\u672c\u3002.<\/p><p><strong>\u51b2\u52a8\u578b\u4e70\u5bb6\u5e26\u6765\u7684\u9690\u6027\u6210\u672c\uff1a<\/strong> \u77ed\u89c6\u9891\u548c\u76f4\u64ad\u5206\u53d1\u7b97\u6cd5\u4ee5\u5373\u65f6\u60c5\u7eea\u4e3a\u5bfc\u5411\u3002\u6d88\u8d39\u8005\u51b2\u52a8\u4e0b\u5355\uff0c\u5374\u53ef\u80fd\u5728\u914d\u9001\u9014\u4e2d\u53d6\u6d88\u8ba2\u5355\uff0c\u6216\u62d2\u6536\u5305\u88f9\u3002\u9000\u8d27\u7387\u4e0a\u5347\u81f38%\u201312%\u610f\u5473\u7740\u5e97\u94fa\u9700\u8981\u627f\u62c5\u53cc\u5411\u8fd0\u8d39\u3001\u5305\u88c5\u635f\u8017\u4ee5\u53ca\u5546\u54c1\u635f\u574f\u65e0\u6cd5\u518d\u6b21\u9500\u552e\u7684\u98ce\u9669\u3002.<\/p><h2>DPS.MEDIA\u7684\u81ea\u7136\u5229\u6da6\u7387\u4f18\u5316\u7b56\u7565<\/h2><p>\u6210\u672c\u6301\u7eed\u6500\u5347\u8fd9\u4e00\u73b0\u8c61\u6e05\u695a\u8868\u660e\uff0c\u7535\u5b50\u5546\u52a1\u5e02\u573a\u5df2\u7ecf\u7ed3\u675f\u4e86\u70e7\u94b1\u6559\u80b2\u7528\u6237\u7684\u9636\u6bb5\u3002\u5927\u578b\u79d1\u6280\u516c\u53f8\u6b63\u8f6c\u5411\u4f18\u5316\u81ea\u8eab\u5229\u6da6\u7684\u6218\u7565\u3002\u8981\u5b9e\u73b0\u957f\u671f\u751f\u5b58\u548c\u53d1\u5c55\uff0c\u54c1\u724c\u5fc5\u987b\u6539\u53d8\u8fd0\u8425\u601d\u7ef4\u3002.<\/p><p>DPS.MEDIA\u5efa\u8bae\u5e97\u94fa\u7ecf\u8425\u8005\u7acb\u5373\u91c7\u53d6\u4ee5\u4e0b3\u9879\u884c\u52a8\uff1a<\/p><p><strong>1. \u91cd\u6784\u4f9b\u5e94\u94fe\uff1a<\/strong> \u5fc5\u987b\u901a\u8fc7\u8c08\u5224\u6216\u6539\u8fdb\u751f\u4ea7\u6d41\u7a0b\uff0c\u5c06COGS\u964d\u81f3\u552e\u4ef7\u768420%\u201325%\u4ee5\u5185\u3002\u8fd9\u662f\u5e97\u94fa\u62b5\u5fa1\u5e73\u53f0\u8d39\u7528\u548c\u5e7f\u544a\u7ade\u4ef7\u6210\u672c\u6ce2\u52a8\u7684\u552f\u4e00\u5b89\u5168\u7a7a\u95f4\u3002.<\/p><p><strong>2. \u8f6c\u53d8\u7ba1\u7406\u6307\u6807\uff1a<\/strong> \u505c\u6b62\u8ffd\u9010\u201cGMV\u5341\u4ebf\u5e97\u94fa\u2019\u7684\u79f0\u53f7\u3002\u91cd\u70b9\u4e25\u683c\u76d1\u63a7 <i>Contribution Margin<\/i> \uff08\u8d21\u732e\u5229\u6da6\u7387\uff09\u5728\u6bcf\u4e2a\u4ea7\u54c1\uff08SKU\uff09\u4e0a\u7684\u8868\u73b0\u3002\u5bf9\u4e8eGMV\u9ad8\u4f46\u5229\u6da6\u7387\u4e3a\u8d1f\u7684\u4ea7\u54c1\uff0c\u5e94\u679c\u65ad\u4e0b\u67b6\u6216\u91cd\u65b0\u8c03\u6574\u7ec4\u5408\u9500\u552e\u7ed3\u6784\u3002.<\/p><p><strong>3. \u53d1\u5c55\u81ea\u7136\u6d41\u91cf\u4e0e\u81ea\u6709\u6d41\u91cf\u6e20\u9053\uff08Owned Media\uff09\uff1a<\/strong> \u51cf\u5c11\u5bf9\u5e73\u53f0\u4ed8\u8d39\u5e7f\u544a\u7684\u7edd\u5bf9\u4f9d\u8d56\u3002\u901a\u8fc7Zalo OA\u7cfb\u7edf\u3001\u81ea\u52a8\u5316\u5ba2\u6237\u670d\u52a1\u4ee5\u53caSEO\u4f18\u5316\u6587\u7ae0\u5f15\u6d41\u6765\u5efa\u7acb\u5fe0\u8bda\u5ba2\u6237\u7fa4\u3002\u60a8\u8fd8\u53ef\u4ee5\u53c2\u8003 <a href=\"https:\/\/seller-vn.tiktok.com\/\" target=\"_blank\" rel=\"nofollow noopener\">TikTok Shop\u8d8a\u5357\u5356\u5bb6\u4e2d\u5fc3<\/a> \u4e86\u89e3\u6700\u65b0\u5356\u5bb6\u652f\u6301\u653f\u7b56\u548c\u5f53\u524d\u8d39\u7528\u6807\u51c6\u3002.<\/p><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/07\/chi_phi_ban_hang_san_thuong_mai_dien_tu__img3-scaled.png\" alt=\"\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u9500\u552e\u6210\u672c\" style=\"display:block;margin:20px auto;max-width:100%;height:auto\" title=\"\"><\/p><h2>\u603b\u7ed3<\/h2><p>\u5bf9\u4e8e\u90a3\u4e9b\u53ea\u5173\u6ce8\u8868\u9762\u8425\u6536\u7684\u4eba\u6765\u8bf4\uff0c\u5728\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u7ecf\u8425\u4ece\u6765\u90fd\u4e0d\u662f\u4e00\u573a\u8f7b\u677e\u7684\u6e38\u620f\u3002\u6df1\u5165\u62c6\u89e3\u5e76\u4e25\u683c\u63a7\u5236 <a href=\"https:\/\/dps.media\/zh\/2026-%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e5%b9%b3%e5%8f%b0%e9%94%80%e5%94%ae%e6%88%90%e6%9c%ac\/\">\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u9500\u552e\u6210\u672c<\/a> \u7535\u5b50\u5546\u52a1\u5e73\u53f0\u9500\u552e\u6210\u672c.<\/p><p>\u662f\u4f01\u4e1a\u4fdd\u6301\u73b0\u91d1\u6d41\u7a33\u5b9a\u3001\u5efa\u7acb\u5065\u5eb7\u5229\u6da6\u7387\u7684\u5173\u952e\u4e00\u6b65\u3002 <a href=\"https:\/\/dps.media\/zh\/\">\u5982\u679c\u60a8\u7684\u5e97\u94fa\u6b63\u9677\u5165\u8425\u6536\u5f88\u9ad8\u5374\u6ca1\u6709\u5229\u6da6\u7684\u56f0\u5883\uff0c\u8bf7\u7acb\u5373\u8054\u7cfb<\/a> DPS.MEDIA\u7efc\u5408\u6570\u5b57\u8425\u9500\u670d\u52a1 <strong>0961545445<\/strong>. \uff0c\u901a\u8fc7Hotline\/Zalo\u8054\u7cfb\u6211\u4eec\u3002\u6211\u4eec\u7684\u4e13\u5bb6\u56e2\u961f\u5c06\u968f\u65f6\u966a\u4f34\u60a8\u91cd\u6784\u8425\u9500\u6218\u7565\u3001\u4f18\u5316\u5e7f\u544a\u6210\u672c\uff0c\u5e76\u6253\u9020\u53ef\u6301\u7eed\u589e\u957f\u6e20\u9053\uff01<\/p>","protected":false},"excerpt":{"rendered":"<p>B\u00f3c t\u00e1ch c\u1ea5u tr\u00fac chi ph\u00ed b\u00e1n h\u00e0ng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed TikTok Shop v\u00e0 Shopee n\u0103m 2026. Gi\u1ea3i m\u00e3 l\u00fd do gian h\u00e0ng GMV t\u1ef7 \u0111\u1ed3ng nh\u01b0ng l\u00e3i r\u00f2ng b\u1eb1ng 0 v\u00e0 gi\u1ea3i ph\u00e1p t\u1eeb DPS.MEDIA.<\/p>","protected":false},"author":0,"featured_media":39640,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1635,90],"tags":[675,646],"class_list":["post-39643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-e-commerce","tag-dps-media","tag-tiktok-shop"],"acf":[],"rankmath_keywords":{"primary":"chi ph\u00ed b\u00e1n h\u00e0ng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"chi ph\u00ed b\u00e1n h\u00e0ng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed","seo_keywords":{"primary":"chi ph\u00ed b\u00e1n h\u00e0ng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/39643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=39643"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/39643\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/39640"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=39643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=39643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=39643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}