{"id":38758,"date":"2026-05-11T00:08:45","date_gmt":"2026-05-10T17:08:45","guid":{"rendered":"https:\/\/dps.media\/phan-tich-doi-thu-canh-tranh-sai-lam-7\/"},"modified":"2026-05-11T00:09:20","modified_gmt":"2026-05-10T17:09:20","slug":"phan-tich-doi-thu-canh-tranh-sai-lam-7","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/phan-tich-doi-thu-canh-tranh-sai-lam-7\/","title":{"rendered":"Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh: 7 sai l\u1ea7m nghi\u00eam tr\u1ecdng"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><h2 class=\"wp-block-heading\">Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 g\u00ec trong digital marketing?<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/phan-tich-doi-thu-canh-tranh-la-gi-trong-digital-marketing-1778432502950_no_wm.jpg\" alt=\"ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\" title=\"Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 g\u00ec trong digital marketing?\"><figcaption class=\"wp-element-caption\">Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 g\u00ec trong digital marketing?<\/figcaption><\/figure><p>ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng digital marketing.  Nhi\u1ec1u SME t\u1ea1i Vi\u1ec7t Nam v\u1eabn \u0111ang tri\u1ec3n khai sai ph\u01b0\u01a1ng ph\u00e1p n\u00e0y d\u1eabn \u0111\u1ebfn l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o.<\/p><p>\u6839\u636e <a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/we-are-social-digital-2026\" rel=\"nofollow noopener\" target=\"_blank\">We Are Social 2026 Vi\u1ec7t Nam<\/a>, h\u01a1n 72% ng\u01b0\u1eddi d\u00f9ng internet b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi n\u1ed9i dung qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh mua.  theo <a href=\"https:\/\/www.nso.gov.vn\/bai-top\/2026\/04\/bao-cao-tinh-hinh-kinh-te-xa-hoi-quy-i-nam-2026\/\" rel=\"nofollow noopener\" target=\"_blank\">b\u00e1o c\u00e1o Statista 2026<\/a>, chi ti\u00eau digital advertising to\u00e0n c\u1ea7u ti\u1ebfp t\u1ee5c t\u0103ng h\u01a1n 10% m\u1ed7i n\u0103m.  \u0110i\u1ec1u n\u00e0y cho th\u1ea5y vi\u1ec7c hi\u1ec3u \u0111\u1ed1i th\u1ee7 tr\u1edf n\u00ean b\u1eaft bu\u1ed9c.<\/p><p>B\u00e0i vi\u1ebft n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u00fang b\u1ea3n ch\u1ea5t, tr\u00e1nh sai l\u1ea7m v\u00e0 x\u00e2y d\u1ef1ng quy tr\u00ecnh competitor analysis hi\u1ec7u qu\u1ea3 h\u01a1n trong th\u1ef1c t\u1ebf kinh doanh.<\/p><h3 class=\"wp-block-heading\">Kh\u00e1i ni\u1ec7m competitor analysis<\/h3><p>Competitor analysis l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c marketing, k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.  \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c xem qu\u1ea3ng c\u00e1o m\u00e0 l\u00e0 ph\u00e2n t\u00edch to\u00e0n b\u1ed9 h\u1ec7 sinh th\u00e1i kinh doanh.<\/p><p>M\u1ed9t ti\u00eau chu\u1ea9n th\u1ef1c t\u1ebf l\u00e0 doanh nghi\u1ec7p n\u00ean theo d\u00f5i t\u1ed1i thi\u1ec3u 3\u20135 \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp trong c\u00f9ng ph\u00e2n kh\u00fac.  Theo kinh nghi\u1ec7m c\u1ee7a DPS. MEDIA, nhi\u1ec1u SME th\u1ea5t b\u1ea1i v\u00ec ch\u1ec9 nh\u00ecn qu\u1ea3ng c\u00e1o m\u00e0 b\u1ecf qua d\u1eef li\u1ec7u SEO v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng.<\/p><p>V\u00ed d\u1ee5, m\u1ed9t c\u1eeda h\u00e0ng m\u1ef9 ph\u1ea9m t\u1ea1i Qu\u1eadn 3 ch\u1ec9 ph\u00e2n t\u00edch Facebook Ads c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 b\u1ecf qua Google Search.  K\u1ebft qu\u1ea3 l\u00e0 m\u1ea5t 40% traffic organic.  Ng\u01b0\u1ee3c l\u1ea1i, sau khi \u00e1p d\u1ee5ng ph\u00e2n t\u00edch \u0111a k\u00eanh, h\u1ecd t\u0103ng 65% chuy\u1ec3n \u0111\u1ed5i.<\/p><ul class=\"wp-block-list\"> \n<li>Ph\u00e2n t\u00edch qu\u1ea3ng c\u00e1o \u0111a n\u1ec1n t\u1ea3ng \u0111\u1ec3 hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 c\u1ee7a \u0111\u1ed1i th\u1ee7<\/li>\n \n<li>Theo d\u00f5i t\u1eeb kh\u00f3a SEO \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ngu\u1ed3n traffic b\u1ec1n v\u1eefng<\/li>\n \n<li>Quan s\u00e1t n\u1ed9i dung social media \u0111\u1ec3 hi\u1ec3u h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng<\/li>\n \n<li>Ph\u00e2n t\u00edch landing page \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i<\/li>\n \n<li>So s\u00e1nh gi\u00e1 v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh positioning th\u1ecb tr\u01b0\u1eddng<\/li>\n \n<li>\u0110\u00e1nh gi\u00e1 funnel marketing \u0111\u1ec3 hi\u1ec3u h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/li>\n \n<li>Theo d\u00f5i remarketing \u0111\u1ec3 th\u1ea5y chi\u1ebfn l\u01b0\u1ee3c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/li>\n <\/ul><table> <thead> <tr> <th>Y\u1ebfu t\u1ed1 ph\u00e2n t\u00edch<\/th> <th>\u542b\u4e49<\/th> <th>\u91cd\u8981\u7a0b\u5ea6<\/th> <th>C\u00f4ng c\u1ee5 tham kh\u1ea3o<\/th> <\/tr> <\/thead> <tbody> <tr> <td>\u5e7f\u544a<\/td> <td>Chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch<\/td> <td>\u9ad8<\/td> <td>Meta Ads Library<\/td> <\/tr> <tr> <td>SEO<\/td> <td>Traffic t\u1ef1 nhi\u00ean<\/td> <td>\u975e\u5e38\u9ad8<\/td> <td>Ahrefs<\/td> <\/tr> <tr> <td>\u5185\u5bb9<\/td> <td>Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u<\/td> <td>\u4e2d\u7b49<\/td> <td>SimilarWeb<\/td> <\/tr> <tr> <td>\u843d\u5730\u9875<\/td> <td>\u4f18\u5316\u8f6c\u5316<\/td> <td>\u9ad8<\/td> <td>Hotjar<\/td> <\/tr> <\/tbody> <\/table><h3 class=\"wp-block-heading\">Ph\u00e2n bi\u1ec7t ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h3><p>Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh t\u1eadp trung v\u00e0o t\u1eebng doanh nghi\u1ec7p c\u1ee5 th\u1ec3, trong khi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ph\u00e2n t\u00edch to\u00e0n ng\u00e0nh.  \u0110\u00e2y l\u00e0 sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi\u1ebfn doanh nghi\u1ec7p nh\u1ea7m l\u1eabn chi\u1ebfn l\u01b0\u1ee3c.<\/p><p>M\u1ed9t doanh nghi\u1ec7p F&B t\u1ea1i TP. HCM t\u1eebng ch\u1ec9 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng m\u00e0 kh\u00f4ng ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp.  H\u1ecd m\u1ea5t 6 th\u00e1ng v\u00e0 200 tri\u1ec7u ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o nh\u01b0ng kh\u00f4ng t\u0103ng tr\u01b0\u1edfng doanh thu.<\/p><p>Sau khi chuy\u1ec3n sang ph\u00e2n t\u00edch competitor analysis \u0111\u00fang c\u00e1ch, h\u1ecd t\u0103ng 32% \u0111\u01a1n h\u00e0ng online ch\u1ec9 trong 2 th\u00e1ng.<\/p><ul class=\"wp-block-list\"> \n<li>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng: t\u1eadp trung xu h\u01b0\u1edbng to\u00e0n ng\u00e0nh<\/li>\n \n<li>Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7: t\u1eadp trung h\u00e0nh vi t\u1eebng doanh nghi\u1ec7p c\u1ee5 th\u1ec3<\/li>\n \n<li>Th\u1ecb tr\u01b0\u1eddng: d\u1eef li\u1ec7u v\u0129 m\u00f4, \u00edt chi ti\u1ebft<\/li>\n \n<li>\u0110\u1ed1i th\u1ee7: d\u1eef li\u1ec7u chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng<\/li>\n \n<li>Th\u1ecb tr\u01b0\u1eddng: d\u00f9ng cho \u0111\u1ecbnh h\u01b0\u1edbng d\u00e0i h\u1ea1n<\/li>\n \n<li>\u0110\u1ed1i th\u1ee7: d\u00f9ng cho t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch ng\u1eafn h\u1ea1n<\/li>\n <\/ul><h2 class=\"wp-block-heading\">7 sai l\u1ea7m khi ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/7-sai-lam-khi-phan-tich-doi-thu-canh-tranh-1778432558160_no_wm.jpg\" alt=\"7 sai l\u1ea7m khi ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\" title=\"7 sai l\u1ea7m khi ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\"><figcaption class=\"wp-element-caption\">7 sai l\u1ea7m khi ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/figcaption><\/figure><p>ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u01b0\u1eddng b\u1ecb sai l\u1ec7ch do doanh nghi\u1ec7p thi\u1ebfu ph\u01b0\u01a1ng ph\u00e1p chu\u1ea9n.  \u0110\u00e2y l\u00e0 nguy\u00ean nh\u00e2n khi\u1ebfn nhi\u1ec1u chi\u1ebfn d\u1ecbch digital marketing th\u1ea5t b\u1ea1i d\u00f9 c\u00f3 ng\u00e2n s\u00e1ch l\u1edbn.<\/p><p>Theo kinh nghi\u1ec7m c\u1ee7a DPS. MEDIA, h\u01a1n 60% SME t\u1ea1i Vi\u1ec7t Nam \u0111ang m\u1eafc \u00edt nh\u1ea5t 3 sai l\u1ea7m trong qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7.<\/p><p>M\u1ed9t doanh nghi\u1ec7p b\u1ea5t \u0111\u1ed9ng s\u1ea3n t\u1ea1i B\u00ecnh Th\u1ea1nh t\u1eebng m\u1ea5t 500 tri\u1ec7u v\u00ec ch\u1ec9 copy qu\u1ea3ng c\u00e1o \u0111\u1ed1i th\u1ee7 m\u00e0 kh\u00f4ng ph\u00e2n t\u00edch funnel.  Sau khi \u0111i\u1ec1u ch\u1ec9nh, h\u1ecd gi\u1ea3m 45% cost per lead.<\/p><ul class=\"wp-block-list\"> \n<li>Ch\u1ec9 nh\u00ecn qu\u1ea3ng c\u00e1o b\u1ec1 m\u1eb7t m\u00e0 kh\u00f4ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u00e2u<\/li>\n \n<li>Sao ch\u00e9p chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 m\u00e0 kh\u00f4ng hi\u1ec3u logic<\/li>\n \n<li>B\u1ecf qua h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (customer journey)<\/li>\n \n<li>Kh\u00f4ng ph\u00e2n t\u00edch SEO v\u00e0 traffic organic<\/li>\n \n<li>\u0110o l\u01b0\u1eddng sai KPI marketing<\/li>\n \n<li>Kh\u00f4ng t\u00edch h\u1ee3p d\u1eef li\u1ec7u \u0111a k\u00eanh<\/li>\n \n<li>Kh\u00f4ng c\u1eadp nh\u1eadt d\u1eef li\u1ec7u \u0111\u1ecbnh k\u1ef3<\/li>\n <\/ul><h3 class=\"wp-block-heading\">Ch\u1ec9 nh\u00ecn b\u1ec1 m\u1eb7t qu\u1ea3ng c\u00e1o<\/h3><p>\u0110\u00e2y l\u00e0 sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t trong ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.  Doanh nghi\u1ec7p ch\u1ec9 xem qu\u1ea3ng c\u00e1o Facebook ho\u1eb7c Google m\u00e0 kh\u00f4ng hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c ph\u00eda sau.<\/p><p>Ng\u01b0\u1ee1ng \u0111\u00fang l\u00e0 ph\u1ea3i ph\u00e2n t\u00edch \u00edt nh\u1ea5t 3 t\u1ea7ng: creative, funnel v\u00e0 conversion.  N\u1ebfu ch\u1ec9 xem qu\u1ea3ng c\u00e1o, b\u1ea1n ch\u1ec9 hi\u1ec3u 20% chi\u1ebfn l\u01b0\u1ee3c.<\/p><p>V\u00ed d\u1ee5 ng\u00e0nh gi\u00e1o d\u1ee5c, m\u1ed9t trung t\u00e2m IELTS t\u1ea1i H\u00e0 N\u1ed9i ch\u1ec9 copy qu\u1ea3ng c\u00e1o video c\u1ee7a \u0111\u1ed1i th\u1ee7.  H\u1ecd m\u1ea5t 3 th\u00e1ng v\u00e0 gi\u1ea3m 25% ROI.  Sau khi ph\u00e2n t\u00edch funnel, ROI t\u0103ng 70%.<\/p><p>V\u00ed d\u1ee5 ng\u00e0nh logistics, m\u1ed9t c\u00f4ng ty SME ch\u1ec9 nh\u00ecn ads Google Ads.  Sau \u0111i\u1ec1u ch\u1ec9nh, h\u1ecd t\u0103ng 40% lead ch\u1ea5t l\u01b0\u1ee3ng.<\/p><ul class=\"wp-block-list\"> \n<li>Lu\u00f4n ph\u00e2n t\u00edch funnel tr\u01b0\u1edbc khi \u0111\u00e1nh gi\u00e1 qu\u1ea3ng c\u00e1o<\/li>\n \n<li>Kh\u00f4ng \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean creative \u0111\u01a1n l\u1ebb<\/li>\n \n<li>Ki\u1ec3m tra landing page \u0111i k\u00e8m<\/li>\n \n<li>So s\u00e1nh d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i th\u1ef1c t\u1ebf<\/li>\n \n<li>Theo d\u00f5i remarketing strategy<\/li>\n <\/ul><h3 class=\"wp-block-heading\">Sao ch\u00e9p chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7<\/h3><p>Sao ch\u00e9p competitor l\u00e0 sai l\u1ea7m nguy hi\u1ec3m v\u00ec m\u1ed7i doanh nghi\u1ec7p c\u00f3 t\u1ec7p kh\u00e1ch h\u00e0ng kh\u00e1c nhau.  Kh\u00f4ng th\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u1ed1ng nhau.<\/p><p>Ng\u01b0\u1ee1ng \u0111\u00fang l\u00e0 ch\u1ec9 n\u00ean h\u1ecdc insight, kh\u00f4ng copy execution.  \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1eef l\u1ee3i th\u1ebf c\u1ea1nh tranh d\u00e0i h\u1ea1n.<\/p><p>V\u00ed d\u1ee5 ng\u00e0nh th\u1eddi trang, m\u1ed9t shop online copy to\u00e0n b\u1ed9 campaign c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 gi\u1ea3m 30% doanh thu.  Sau khi \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c ri\u00eang, h\u1ecd t\u0103ng 55% conversion.<\/p><p>V\u00ed d\u1ee5 ng\u00e0nh SaaS, m\u1ed9t startup copy pricing model v\u00e0 m\u1ea5t 6 th\u00e1ng \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i.<\/p><ul class=\"wp-block-list\"> \n<li>Ph\u00e2n t\u00edch insight thay v\u00ec copy n\u1ed9i dung<\/li>\n \n<li>\u0110i\u1ec1u ch\u1ec9nh theo kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ri\u00eang<\/li>\n \n<li>Kh\u00f4ng copy pricing structure<\/li>\n \n<li>Ki\u1ec3m tra h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc khi \u00e1p d\u1ee5ng<\/li>\n \n<li>X\u00e2y d\u1ef1ng USP ri\u00eang bi\u1ec7t<\/li>\n <\/ul><h2 class=\"wp-block-heading\">V\u00ec sao doanh nghi\u1ec7p th\u01b0\u1eddng l\u00e0m sai competitor analysis?<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/vi-sao-doanh-nghiep-thuong-lam-sai-competitor-analysis-1778432612333_no_wm-scaled.jpg\" alt=\"V\u00ec sao doanh nghi\u1ec7p th\u01b0\u1eddng l\u00e0m sai competitor analysis?\" title=\"V\u00ec sao doanh nghi\u1ec7p th\u01b0\u1eddng l\u00e0m sai competitor analysis?\"><figcaption class=\"wp-element-caption\">V\u00ec sao doanh nghi\u1ec7p th\u01b0\u1eddng l\u00e0m sai competitor analysis?<\/figcaption><\/figure><p>competitor analysis th\u01b0\u1eddng b\u1ecb sai do thi\u1ebfu h\u1ec7 th\u1ed1ng v\u00e0 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c.  Nhi\u1ec1u doanh nghi\u1ec7p ch\u1ec9 l\u00e0m theo c\u1ea3m t\u00ednh.<\/p><p>\u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh marketing sai l\u1ec7ch v\u00e0 l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch.<\/p><p>M\u1ed9t c\u00f4ng ty b\u00e1n l\u1ebb \u0111i\u1ec7n m\u00e1y t\u1ea1i \u0110\u00e0 N\u1eb5ng \u0111\u00e3 m\u1ea5t 300 tri\u1ec7u do thi\u1ebfu d\u1eef li\u1ec7u chu\u1ea9n.  Sau khi chu\u1ea9n h\u00f3a, h\u1ecd t\u0103ng 28% doanh thu.<\/p><ul class=\"wp-block-list\"> \n<li>Thi\u1ebfu d\u1eef li\u1ec7u \u0111\u1ea7y \u0111\u1ee7 t\u1eeb nhi\u1ec1u ngu\u1ed3n<\/li>\n \n<li>Kh\u00f4ng c\u00f3 quy tr\u00ecnh chu\u1ea9n h\u00f3a ph\u00e2n t\u00edch<\/li>\n \n<li>T\u01b0 duy ng\u1eafn h\u1ea1n thay v\u00ec chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n<\/li>\n \n<li>Kh\u00f4ng c\u00f3 team marketing chuy\u00ean s\u00e2u<\/li>\n \n<li>Kh\u00f4ng s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3<\/li>\n <\/ul><h3 class=\"wp-block-heading\">Thi\u1ebfu c\u00f4ng c\u1ee5 v\u00e0 d\u1eef li\u1ec7u<\/h3><p>Doanh nghi\u1ec7p nh\u1ecf th\u01b0\u1eddng kh\u00f4ng c\u00f3 c\u00f4ng c\u1ee5 digital marketing chuy\u00ean s\u00e2u.  \u0110i\u1ec1u n\u00e0y l\u00e0m d\u1eef li\u1ec7u b\u1ecb thi\u1ebfu v\u00e0 sai l\u1ec7ch.<\/p><p>Ng\u01b0\u1ee1ng \u0111\u00fang l\u00e0 c\u1ea7n \u00edt nh\u1ea5t 2\u20133 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 c\u00f3 g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n.<\/p><p>V\u00ed d\u1ee5 ng\u00e0nh n\u1ed9i th\u1ea5t, m\u1ed9t c\u1eeda h\u00e0ng kh\u00f4ng d\u00f9ng SEO tool v\u00e0 m\u1ea5t 50% traffic organic.<\/p><p>V\u00ed d\u1ee5 ng\u00e0nh du l\u1ecbch, doanh nghi\u1ec7p thi\u1ebfu d\u1eef li\u1ec7u social listening d\u1eabn \u0111\u1ebfn sai chi\u1ebfn d\u1ecbch.<\/p><ul class=\"wp-block-list\"> \n<li>S\u1eed d\u1ee5ng Ahrefs ho\u1eb7c Semrush cho SEO<\/li>\n \n<li>D\u00f9ng Meta Ads Library \u0111\u1ec3 ph\u00e2n t\u00edch ads<\/li>\n \n<li>Theo d\u00f5i traffic b\u1eb1ng SimilarWeb<\/li>\n \n<li>K\u1ebft h\u1ee3p d\u1eef li\u1ec7u CRM<\/li>\n \n<li>\u7528\u6237\u884c\u4e3a\u5206\u6790<\/li>\n <\/ul><h2 class=\"wp-block-heading\">Quy tr\u00ecnh ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u00fang chu\u1ea9n<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/quy-trinh-phan-tich-doi-thu-canh-tranh-dung-chuan-1778432714368_no_wm.jpg\" alt=\"Quy tr\u00ecnh ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u00fang chu\u1ea9n\" title=\"Quy tr\u00ecnh ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u00fang chu\u1ea9n\"><figcaption class=\"wp-element-caption\">Quy tr\u00ecnh ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u00fang chu\u1ea9n<\/figcaption><\/figure><p>ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u00fang chu\u1ea9n gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing ch\u00ednh x\u00e1c h\u01a1n v\u00e0 gi\u1ea3m r\u1ee7i ro.<\/p><p>Quy tr\u00ecnh n\u00e0y c\u1ea7n d\u1eef li\u1ec7u, c\u00f4ng c\u1ee5 v\u00e0 t\u01b0 duy h\u1ec7 th\u1ed1ng.<\/p><p>M\u1ed9t doanh nghi\u1ec7p SaaS t\u1ea1i TP. HCM \u00e1p d\u1ee5ng \u0111\u00fang quy tr\u00ecnh \u0111\u00e3 t\u0103ng 80% MRR trong 4 th\u00e1ng.<\/p><ul class=\"wp-block-list\"> \n<li>X\u00e1c \u0111\u1ecbnh nh\u00f3m \u0111\u1ed1i th\u1ee7 ch\u00ednh x\u00e1c<\/li>\n \n<li>Thu th\u1eadp d\u1eef li\u1ec7u \u0111a k\u00eanh<\/li>\n \n<li>Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c marketing<\/li>\n \n<li>\u0110\u00e1nh gi\u00e1 funnel kh\u00e1ch h\u00e0ng<\/li>\n \n<li>R\u00fat ra insight h\u00e0nh \u0111\u1ed9ng<\/li>\n <\/ul><h3 class=\"wp-block-heading\">X\u00e1c \u0111\u1ecbnh \u0111\u00fang nh\u00f3m \u0111\u1ed1i th\u1ee7<\/h3><p>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh sai \u0111\u1ed1i th\u1ee7 d\u1eabn \u0111\u1ebfn to\u00e0n b\u1ed9 ph\u00e2n t\u00edch b\u1ecb sai l\u1ec7ch.  C\u1ea7n ph\u00e2n lo\u1ea1i r\u00f5 direct v\u00e0 indirect competitor.<\/p><p>Ng\u01b0\u1ee1ng \u0111\u00fang l\u00e0 ch\u1ecdn t\u1ed1i thi\u1ec3u 3 \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp v\u00e0 2 gi\u00e1n ti\u1ebfp.<\/p><p>V\u00ed d\u1ee5 ng\u00e0nh gi\u00e1o d\u1ee5c, m\u1ed9t trung t\u00e2m ch\u1ecdn sai \u0111\u1ed1i th\u1ee7 v\u00e0 gi\u1ea3m hi\u1ec7u qu\u1ea3 40%.<\/p><p>V\u00ed d\u1ee5 ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ch\u1ecdn \u0111\u00fang \u0111\u1ed1i th\u1ee7 gi\u00fap t\u0103ng 35% conversion.<\/p><ul class=\"wp-block-list\"> \n<li>Ph\u00e2n lo\u1ea1i direct competitor<\/li>\n \n<li>Ph\u00e2n lo\u1ea1i indirect competitor<\/li>\n \n<li>\u0110\u00e1nh gi\u00e1 th\u1ecb ph\u1ea7n<\/li>\n \n<li>\u786e\u5b9a\u76ee\u6807\u5ba2\u6237<\/li>\n \n<li>So s\u00e1nh positioning<\/li>\n <\/ul><h2 class=\"wp-block-heading\">C\u00f4ng c\u1ee5 v\u00e0 KPI trong ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/cong-cu-va-kpi-trong-phan-tich-doi-thu-canh-tranh-1778432763671_no_wm-scaled.jpg\" alt=\"C\u00f4ng c\u1ee5 v\u00e0 KPI trong ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\" title=\"C\u00f4ng c\u1ee5 v\u00e0 KPI trong ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\"><figcaption class=\"wp-element-caption\">C\u00f4ng c\u1ee5 v\u00e0 KPI trong ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/figcaption><\/figure><p>competitor analysis c\u1ea7n c\u00f4ng c\u1ee5 v\u00e0 KPI r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c.<\/p><p>Thi\u1ebfu KPI khi\u1ebfn doanh nghi\u1ec7p kh\u00f4ng \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3.<\/p><p>M\u1ed9t c\u00f4ng ty b\u00e1n l\u1ebb \u0111\u00e3 t\u0103ng 50% hi\u1ec7u su\u1ea5t sau khi \u00e1p d\u1ee5ng KPI chu\u1ea9n.<\/p><ul class=\"wp-block-list\"> \n<li>Traffic organic v\u00e0 paid<\/li>\n \n<li>\u8f6c\u5316\u7387<\/li>\n \n<li>Cost per lead<\/li>\n \n<li>ROAS<\/li>\n \n<li>Keyword ranking<\/li>\n <\/ul><h3 class=\"wp-block-heading\">C\u00f4ng c\u1ee5 digital marketing ph\u1ed5 bi\u1ebfn<\/h3><p>C\u00e1c c\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 \u0111\u1ed1i th\u1ee7 v\u00e0 th\u1ecb tr\u01b0\u1eddng.<\/p><p>Ng\u01b0\u1ee1ng \u0111\u00fang l\u00e0 k\u1ebft h\u1ee3p \u00edt nh\u1ea5t 3 c\u00f4ng c\u1ee5 kh\u00e1c nhau.<\/p><p>V\u00ed d\u1ee5 ng\u00e0nh th\u1eddi trang, d\u00f9ng tool \u0111\u00fang gi\u00fap t\u0103ng 60% hi\u1ec7u qu\u1ea3 ads.<\/p><p>V\u00ed d\u1ee5 ng\u00e0nh B2B, CRM gi\u00fap t\u1ed1i \u01b0u 45% pipeline.<\/p><ul class=\"wp-block-list\"> \n<li>Ahrefs cho SEO<\/li>\n \n<li>Semrush cho ph\u00e2n t\u00edch t\u1ed5ng th\u1ec3<\/li>\n \n<li>Meta Ads Library<\/li>\n \n<li>Google Analytics<\/li>\n \n<li>Hotjar<\/li>\n <\/ul><h3 class=\"wp-block-heading\">KPI quan tr\u1ecdng c\u1ea7n theo d\u00f5i<\/h3><p>KPI gi\u00fap \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 competitor analysis.<\/p><p>Ng\u01b0\u1ee1ng \u0111\u00fang l\u00e0 theo d\u00f5i KPI theo tu\u1ea7n ho\u1eb7c th\u00e1ng.<\/p><p>V\u00ed d\u1ee5 ng\u00e0nh gi\u00e1o d\u1ee5c, theo d\u00f5i KPI gi\u00fap t\u0103ng 30% lead.<\/p><p>V\u00ed d\u1ee5 ng\u00e0nh F&B, KPI gi\u00fap gi\u1ea3m 20% chi ph\u00ed ads.<\/p><ul class=\"wp-block-list\"> \n<li>CTR qu\u1ea3ng c\u00e1o<\/li>\n \n<li>\u8f6c\u5316\u7387<\/li>\n \n<li>CPA<\/li>\n \n<li>ROAS<\/li>\n \n<li>Retention rate<\/li>\n <\/ul><p><strong>\u603b\u7ed3<\/strong><\/p><p>ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00f4ng ch\u1ec9 l\u00e0 xem \u0111\u1ed1i th\u1ee7 l\u00e0m g\u00ec m\u00e0 l\u00e0 hi\u1ec3u s\u00e2u chi\u1ebfn l\u01b0\u1ee3c v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u marketing hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p><p>Doanh nghi\u1ec7p c\u1ea7n tr\u00e1nh 7 sai l\u1ea7m ph\u1ed5 bi\u1ebfn \u0111\u1ec3 kh\u00f4ng l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch v\u00e0 th\u1eddi gian.<\/p><ul class=\"wp-block-list\"> \n<li>Kh\u00f4ng ch\u1ec9 nh\u00ecn qu\u1ea3ng c\u00e1o b\u1ec1 m\u1eb7t<\/li>\n \n<li>Kh\u00f4ng sao ch\u00e9p chi\u1ebfn l\u01b0\u1ee3c<\/li>\n \n<li>Ph\u00e2n t\u00edch funnel \u0111\u1ea7y \u0111\u1ee7<\/li>\n \n<li>\u0110o l\u01b0\u1eddng KPI ch\u00ednh x\u00e1c<\/li>\n \n<li>D\u00f9ng d\u1eef li\u1ec7u \u0111a k\u00eanh<\/li>\n \n<li>C\u1eadp nh\u1eadt li\u00ean t\u1ee5c<\/li>\n \n<li>S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p<\/li>\n <\/ul><p>Theo kinh nghi\u1ec7m c\u1ee7a DPS. MEDIA, doanh nghi\u1ec7p \u00e1p d\u1ee5ng \u0111\u00fang competitor analysis c\u00f3 th\u1ec3 t\u0103ng t\u1eeb 30% \u0111\u1ebfn 80% hi\u1ec7u su\u1ea5t marketing trong 3\u20136 th\u00e1ng.  N\u1ebfu b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 b\u00e0i b\u1ea3n, DPS.<\/p><p>MEDIA l\u00e0 \u0111\u1ed1i t\u00e1c \u0111\u1ed3ng h\u00e0nh gi\u00fap SME Vi\u1ec7t Nam t\u1ed1i \u01b0u t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p><p>V\u1edbi d\u1ecbch v\u1ee5 <strong><a href=\"https:\/\/dps.media\/zh\/quan-mian-shu-zi-ying-xiao-fu-wu-de-si-ge-biao-zhun\/\">\u5168\u65b9\u4f4d\u6570\u5b57\u8425\u9500\u670d\u52a1<\/a><\/strong>, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7, SEO v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ed3ng b\u1ed9 \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao h\u01a1n.<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                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href=\"https:\/\/dps.media\/zh\/shopee%e5%b9%bf%e5%91%8a%e6%96%b0%e7%95%8c%e9%9d%a2%e7%9a%84%e4%b8%bb%e8%a6%81%e5%8f%98%e5%8c%96\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Shopee\u5e7f\u544a\u65b0\u754c\u9762\u4e2d\u7684\u4e3b\u8981\u53d8\u5316<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/dps-media-%e7%9a%84-vietcombank-%e6%94%af%e4%bb%98%e7%b3%bb%e7%bb%9f%e5%92%8c%e8%b4%a6%e6%88%b7%e4%bf%a1%e6%81%af\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u60c5\u4eba\u8282\uff082\u670814\u65e5\uff09\u8425\u9500\u6d3b\u52a8\u7b56\u5212\u5168\u653b\u7565<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 g\u00ec trong digital marketing?ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng digital marketing. Nhi\u1ec1u SME t\u1ea1i Vi\u1ec7t Nam v\u1eabn \u0111ang tri\u1ec3n khai sai ph\u01b0\u01a1ng ph\u00e1p n\u00e0y d\u1eabn \u0111\u1ebfn l\u00e3ng ph\u00ed ng\u00e2n [&hellip;]<\/p>","protected":false},"author":0,"featured_media":38759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1635],"tags":[],"class_list":["post-38758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"rankmath_keywords":{"primary":"ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, competitor analysis, sai l\u1ea7m khi ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7","secondary":["competitor analysis","sai l\u1ea7m khi ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7"]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, competitor analysis, sai l\u1ea7m khi ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7","seo_keywords":{"primary":"ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, competitor analysis, sai l\u1ea7m khi ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7","secondary":["competitor analysis","sai l\u1ea7m khi ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7"]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/38758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=38758"}],"version-history":[{"count":1,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/38758\/revisions"}],"predecessor-version":[{"id":38765,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/38758\/revisions\/38765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/38759"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=38758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=38758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=38758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}