{"id":38758,"date":"2026-05-11T00:08:45","date_gmt":"2026-05-10T17:08:45","guid":{"rendered":"https:\/\/dps.media\/phan-tich-doi-thu-canh-tranh-sai-lam-7\/"},"modified":"2026-05-11T00:09:20","modified_gmt":"2026-05-10T17:09:20","slug":"phan-tich-doi-thu-canh-tranh-sai-lam-7","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/phan-tich-doi-thu-canh-tranh-sai-lam-7\/","title":{"rendered":"\u7ade\u4e89\u5bf9\u624b\u5206\u6790\uff1a7 \u4e2a\u4e25\u91cd\u9519\u8bef"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u6570\u5b57\u8425\u9500\u4e2d\u7684\u7ade\u54c1\u5206\u6790\uff1f<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/phan-tich-doi-thu-canh-tranh-la-gi-trong-digital-marketing-1778432502950_no_wm.jpg\" alt=\"\u7ade\u54c1\u5206\u6790\" title=\"\u4ec0\u4e48\u662f\u6570\u5b57\u8425\u9500\u4e2d\u7684\u7ade\u54c1\u5206\u6790\uff1f\"><figcaption class=\"wp-element-caption\">\u4ec0\u4e48\u662f\u6570\u5b57\u8425\u9500\u4e2d\u7684\u7ade\u54c1\u5206\u6790\uff1f<\/figcaption><\/figure><p>\u7ade\u54c1\u5206\u6790\u662f\u5e2e\u52a9\u4f01\u4e1a\u5728\u6570\u5b57\u8425\u9500\u73af\u5883\u4e2d\u6df1\u5165\u4e86\u89e3\u5e02\u573a\u548c\u5ba2\u6237\u884c\u4e3a\u7684\u5173\u952e\u6b65\u9aa4\u3002\u8d8a\u5357\u7684\u8bb8\u591a\u4e2d\u5c0f\u4f01\u4e1a\uff08SME\uff09\u4ecd\u5728\u4f7f\u7528\u9519\u8bef\u7684\u65b9\u6cd5\uff0c\u5bfc\u81f4\u5e7f\u544a\u9884\u7b97\u7684\u6d6a\u8d39\u3002.<\/p><p>\u6839\u636e <a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/we-are-social-digital-2026\" rel=\"nofollow noopener\" target=\"_blank\">We Are Social 2026 \u8d8a\u5357<\/a>, \uff0c\u8d85\u8fc7 72% \u7684\u4e92\u8054\u7f51\u7528\u6237\u5728\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\u524d\u4f1a\u53d7\u5230\u5e7f\u544a\u5185\u5bb9\u7684\u5f71\u54cd\u3002\u6839\u636e <a href=\"https:\/\/www.nso.gov.vn\/bai-top\/2026\/04\/bao-cao-tinh-hinh-kinh-te-xa-hoi-quy-i-nam-2026\/\" rel=\"nofollow noopener\" target=\"_blank\">Statista 2026 \u62a5\u544a<\/a>, \uff0c\u5168\u7403\u6570\u5b57\u5e7f\u544a\u652f\u51fa\u6bcf\u5e74\u7ee7\u7eed\u589e\u957f\u8d85\u8fc7 10%\u3002\u8fd9\u8868\u660e\u4e86\u89e3\u5bf9\u624b\u5df2\u6210\u4e3a\u5fc5\u7136\u3002.<\/p><p>\u672c\u6587\u5c06\u5e2e\u52a9\u60a8\u6b63\u786e\u7406\u89e3\u672c\u8d28\uff0c\u907f\u514d\u9519\u8bef\uff0c\u5e76\u5efa\u7acb\u5728\u5b9e\u9645\u4e1a\u52a1\u4e2d\u66f4\u6709\u6548\u7684\u7ade\u54c1\u5206\u6790\uff08competitor analysis\uff09\u6d41\u7a0b\u3002.<\/p><h3 class=\"wp-block-heading\">\u7ade\u54c1\u5206\u6790\u7684\u6982\u5ff5<\/h3><p>\u7ade\u54c1\u5206\u6790\uff08Competitor analysis\uff09\u662f\u6536\u96c6\u548c\u5206\u6790\u7ade\u4e89\u5bf9\u624b\u6570\u636e\uff0c\u4ee5\u4e86\u89e3\u5176\u8425\u9500\u7b56\u7565\u3001\u5206\u9500\u6e20\u9053\u548c\u5ba2\u6237\u884c\u4e3a\u7684\u8fc7\u7a0b\u3002\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u770b\u5e7f\u544a\uff0c\u800c\u662f\u5206\u6790\u6574\u4e2a\u4e1a\u52a1\u751f\u6001\u7cfb\u7edf\u3002.<\/p><p>\u4e00\u4e2a\u5b9e\u9645\u7684\u6807\u51c6\u662f\uff0c\u4f01\u4e1a\u5e94\u81f3\u5c11\u8ddf\u8e2a\u540c\u4e00\u7ec6\u5206\u5e02\u573a\u4e2d\u7684 3-5 \u4e2a\u76f4\u63a5\u5bf9\u624b\u3002\u6839\u636e DPS. MEDIA \u7684\u7ecf\u9a8c\uff0c\u8bb8\u591a\u4e2d\u5c0f\u4f01\u4e1a\u5931\u8d25\u662f\u56e0\u4e3a\u53ea\u770b\u5e7f\u544a\u800c\u5ffd\u7565\u4e86 SEO \u6570\u636e\u548c\u5ba2\u6237\u884c\u4e3a\u3002.<\/p><p>\u4f8b\u5982\uff0c\u80e1\u5fd7\u660e\u5e02\u7b2c\u4e09\u533a\u7684\u4e00\u5bb6\u5316\u5986\u54c1\u5e97\u4ec5\u5206\u6790\u4e86\u5bf9\u624b\u7684 Facebook Ads \u800c\u5ffd\u7565\u4e86 Google Search\u3002\u7ed3\u679c\u635f\u5931\u4e86 40% \u7684\u81ea\u7136\u6d41\u91cf\u3002\u76f8\u53cd\uff0c\u5728\u5e94\u7528\u591a\u6e20\u9053\u5206\u6790\u540e\uff0c\u4ed6\u4eec\u7684\u8f6c\u5316\u7387\u63d0\u9ad8\u4e86 65%\u3002.<\/p><ul class=\"wp-block-list\"> \n<li>\u5206\u6790\u591a\u5e73\u53f0\u5e7f\u544a\u4ee5\u4e86\u89e3\u5bf9\u624b\u7684\u6574\u4f53\u7b56\u7565<\/li>\n \n<li>\u8ddf\u8e2a SEO \u5173\u952e\u8bcd\u4ee5\u786e\u5b9a\u53ef\u6301\u7eed\u7684\u6d41\u91cf\u6765\u6e90<\/li>\n \n<li>\u89c2\u5bdf\u793e\u4ea4\u5a92\u4f53\u5185\u5bb9\u4ee5\u4e86\u89e3\u7528\u6237\u884c\u4e3a<\/li>\n \n<li>\u5206\u6790\u843d\u5730\u9875\u4ee5\u8bc4\u4f30\u8f6c\u5316\u4f18\u5316<\/li>\n \n<li>\u6bd4\u8f83\u4ef7\u683c\u548c\u4f18\u60e0\u4ee5\u786e\u5b9a\u5e02\u573a\u5b9a\u4f4d<\/li>\n \n<li>\u8bc4\u4f30\u8425\u9500\u6f0f\u6597\u4ee5\u4e86\u89e3\u5ba2\u6237\u65c5\u7a0b<\/li>\n \n<li>\u8ddf\u8e2a\u518d\u8425\u9500\u4ee5\u4e86\u89e3\u5ba2\u6237\u7559\u5b58\u7b56\u7565<\/li>\n <\/ul><table> <thead> <tr> <th>\u5206\u6790\u8981\u7d20<\/th> <th>\u542b\u4e49<\/th> <th>\u91cd\u8981\u7a0b\u5ea6<\/th> <th>\u53c2\u8003\u5de5\u5177<\/th> <\/tr> <\/thead> <tbody> <tr> <td>\u5e7f\u544a<\/td> <td>\u83b7\u5ba2\u7b56\u7565<\/td> <td>\u9ad8<\/td> <td>Meta Ads Library<\/td> <\/tr> <tr> <td>SEO<\/td> <td>\u81ea\u7136\u6d41\u91cf<\/td> <td>\u975e\u5e38\u9ad8<\/td> <td>Ahrefs<\/td> <\/tr> <tr> <td>\u5185\u5bb9<\/td> <td>\u54c1\u724c\u4fe1\u606f<\/td> <td>\u4e2d\u7b49<\/td> <td>SimilarWeb<\/td> <\/tr> <tr> <td>\u843d\u5730\u9875<\/td> <td>\u4f18\u5316\u8f6c\u5316<\/td> <td>\u9ad8<\/td> <td>Hotjar<\/td> <\/tr> <\/tbody> <\/table><h3 class=\"wp-block-heading\">\u533a\u5206\u7ade\u54c1\u5206\u6790\u4e0e\u5e02\u573a\u7814\u7a76<\/h3><p>\u7ade\u54c1\u5206\u6790\u4fa7\u91cd\u4e8e\u6bcf\u5bb6\u5177\u4f53\u4f01\u4e1a\uff0c\u800c\u5e02\u573a\u7814\u7a76\u5219\u5206\u6790\u6574\u4e2a\u884c\u4e1a\u3002\u8fd9\u662f\u5bfc\u81f4\u4f01\u4e1a\u6df7\u6dc6\u7b56\u7565\u7684\u5e38\u89c1\u9519\u8bef\u3002.<\/p><p>\u80e1\u5fd7\u660e\u5e02\u7684\u4e00\u5bb6\u9910\u996e\u4f01\u4e1a\u66fe\u53ea\u505a\u5e02\u573a\u7814\u7a76\u800c\u4e0d\u5206\u6790\u76f4\u63a5\u5bf9\u624b\u3002\u4ed6\u4eec\u82b1\u8d39\u4e86 6 \u4e2a\u6708\u548c 2 \u4ebf\u7684\u5e7f\u544a\u9884\u7b97\uff0c\u4f46\u9500\u552e\u989d\u5374\u6ca1\u6709\u589e\u957f\u3002.<\/p><p>\u5728\u8f6c\u5411\u6b63\u786e\u7684\u7ade\u54c1\u5206\u6790\uff08competitor analysis\uff09\u540e\uff0c\u4ed6\u4eec\u7684\u5728\u7ebf\u8ba2\u5355\u5728\u77ed\u77ed 2 \u4e2a\u6708\u5185\u589e\u957f\u4e86 32%\u3002.<\/p><ul class=\"wp-block-list\"> \n<li>\u5e02\u573a\u7814\u7a76\uff1a\u4fa7\u91cd\u4e8e\u5168\u884c\u4e1a\u8d8b\u52bf<\/li>\n \n<li>\u7ade\u54c1\u5206\u6790\uff1a\u4fa7\u91cd\u4e8e\u5177\u4f53\u4f01\u4e1a\u7684\u884c\u4e3a<\/li>\n \n<li>\u5e02\u573a\uff1a\u5b8f\u89c2\u6570\u636e\uff0c\u7ec6\u8282\u8f83\u5c11<\/li>\n \n<li>\u5bf9\u624b\uff1a\u5177\u4f53\u7684\u6218\u7565\u6570\u636e\uff0c\u5177\u53ef\u64cd\u4f5c\u6027<\/li>\n \n<li>\u5e02\u573a\uff1a\u7528\u4e8e\u957f\u671f\u5bfc\u5411<\/li>\n \n<li>\u5bf9\u624b\uff1a\u7528\u4e8e\u77ed\u671f\u6d3b\u52a8\u4f18\u5316<\/li>\n <\/ul><h2 class=\"wp-block-heading\">\u7ade\u54c1\u5206\u6790\u7684 7 \u4e2a\u9519\u8bef<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/7-sai-lam-khi-phan-tich-doi-thu-canh-tranh-1778432558160_no_wm.jpg\" alt=\"\u7ade\u54c1\u5206\u6790\u7684 7 \u4e2a\u9519\u8bef\" title=\"\u7ade\u54c1\u5206\u6790\u7684 7 \u4e2a\u9519\u8bef\"><figcaption class=\"wp-element-caption\">\u7ade\u54c1\u5206\u6790\u7684 7 \u4e2a\u9519\u8bef<\/figcaption><\/figure><p>\u7531\u4e8e\u4f01\u4e1a\u7f3a\u4e4f\u6807\u51c6\u65b9\u6cd5\uff0c\u7ade\u54c1\u5206\u6790\u5f80\u5f80\u4f1a\u51fa\u73b0\u504f\u5dee\u3002\u8fd9\u662f\u5bfc\u81f4\u8bb8\u591a\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u5373\u4fbf\u62e5\u6709\u5de8\u989d\u9884\u7b97\u4e5f\u4f1a\u5931\u8d25\u7684\u539f\u56e0\u3002.<\/p><p>\u6839\u636e DPS. MEDIA \u7684\u7ecf\u9a8c\uff0c\u8d8a\u5357\u8d85\u8fc7 60% \u7684\u4e2d\u5c0f\u4f01\u4e1a\u5728\u7ade\u54c1\u5206\u6790\u8fc7\u7a0b\u4e2d\u81f3\u5c11\u72af\u4e86 3 \u4e2a\u9519\u8bef\u3002.<\/p><p>\u5e73\u76db\u90e1\u7684\u4e00\u5bb6\u623f\u5730\u4ea7\u516c\u53f8\u66fe\u56e0\u4e3a\u53ea\u6a21\u4eff\u5bf9\u624b\u5e7f\u544a\u800c\u4e0d\u5206\u6790\u6f0f\u6597\uff08funnel\uff09\u800c\u635f\u5931\u4e86 5 \u4ebf\u3002\u8c03\u6574\u540e\uff0c\u4ed6\u4eec\u7684\u83b7\u5ba2\u6210\u672c\uff08cost per lead\uff09\u964d\u4f4e\u4e86 45%\u3002.<\/p><ul class=\"wp-block-list\"> \n<li>\u53ea\u770b\u8868\u9762\u5e7f\u544a\u800c\u4e0d\u5206\u6790\u6df1\u5ea6\u6570\u636e<\/li>\n \n<li>\u5728\u4e0d\u7406\u89e3\u903b\u8f91\u7684\u60c5\u51b5\u4e0b\u6284\u88ad\u5bf9\u624b\u7b56\u7565<\/li>\n \n<li>\u5ffd\u7565\u5ba2\u6237\u65c5\u7a0b\uff08customer journey\uff09<\/li>\n \n<li>\u4e0d\u5206\u6790 SEO \u548c\u81ea\u7136\u6d41\u91cf<\/li>\n \n<li>\u9519\u8bef\u8861\u91cf\u8425\u9500 KPI<\/li>\n \n<li>\u672a\u6574\u5408\u591a\u6e20\u9053\u6570\u636e<\/li>\n \n<li>\u672a\u5b9a\u671f\u66f4\u65b0\u6570\u636e<\/li>\n <\/ul><h3 class=\"wp-block-heading\">\u53ea\u770b\u5e7f\u544a\u8868\u9762<\/h3><p>\u8fd9\u662f\u7ade\u54c1\u5206\u6790\u4e2d\u6700\u5e38\u89c1\u7684\u9519\u8bef\u3002\u4f01\u4e1a\u53ea\u770b Facebook \u6216 Google \u5e7f\u544a\uff0c\u800c\u4e0d\u4e86\u89e3\u80cc\u540e\u7684\u7b56\u7565\u3002.<\/p><p>\u6b63\u786e\u7684\u95e8\u69db\u662f\u5fc5\u987b\u5206\u6790\u81f3\u5c11 3 \u5c42\uff1a\u521b\u610f\uff08creative\uff09\u3001\u6f0f\u6597\uff08funnel\uff09\u548c\u8f6c\u5316\uff08conversion\uff09\u3002\u5982\u679c\u53ea\u770b\u5e7f\u544a\uff0c\u4f60\u53ea\u4e86\u89e3\u4e86 20% \u7684\u7b56\u7565\u3002.<\/p><p>\u4ee5\u6559\u80b2\u884c\u4e1a\u4e3a\u4f8b\uff0c\u6cb3\u5185\u7684\u4e00\u5bb6\u96c5\u601d\u4e2d\u5fc3\u53ea\u6284\u88ad\u4e86\u5bf9\u624b\u7684\u89c6\u9891\u5e7f\u544a\u3002\u4ed6\u4eec\u6d6a\u8d39\u4e86 3 \u4e2a\u6708\u65f6\u95f4\uff0cROI \u4e0b\u964d\u4e86 25%\u3002\u5728\u5206\u6790\u6f0f\u6597\u540e\uff0cROI \u589e\u957f\u4e86 70%\u3002.<\/p><p>\u4ee5\u7269\u6d41\u884c\u4e1a\u4e3a\u4f8b\uff0c\u4e00\u5bb6\u4e2d\u5c0f\u4f01\u4e1a\u53ea\u770b Google Ads \u5e7f\u544a\u3002\u8c03\u6574\u540e\uff0c\u4ed6\u4eec\u7684\u4f18\u8d28\u7ebf\u7d22\u589e\u52a0\u4e86 40%\u3002.<\/p><ul class=\"wp-block-list\"> \n<li>\u5728\u8bc4\u4f30\u5e7f\u544a\u524d\u59cb\u7ec8\u5148\u5206\u6790\u6f0f\u6597<\/li>\n \n<li>\u4e0d\u57fa\u4e8e\u5355\u4e00\u521b\u610f\u8fdb\u884c\u8bc4\u4f30<\/li>\n \n<li>\u68c0\u67e5\u914d\u5957\u7684\u843d\u5730\u9875<\/li>\n \n<li>\u6bd4\u8f83\u5b9e\u9645\u8f6c\u5316\u6570\u636e<\/li>\n \n<li>\u8ddf\u8e2a\u518d\u8425\u9500\u7b56\u7565<\/li>\n <\/ul><h3 class=\"wp-block-heading\">\u6284\u88ad\u5bf9\u624b\u7b56\u7565<\/h3><p>\u6284\u88ad\u7ade\u4e89\u5bf9\u624b\u662f\u4e00\u4e2a\u5371\u9669\u7684\u9519\u8bef\uff0c\u56e0\u4e3a\u6bcf\u5bb6\u4f01\u4e1a\u90fd\u6709\u4e0d\u540c\u7684\u5ba2\u6237\u7fa4\u3002\u4e0d\u80fd\u5e94\u7528\u76f8\u540c\u7684\u7b56\u7565\u3002.<\/p><p>\u6b63\u786e\u7684\u95e8\u69db\u662f\u5e94\u8be5\u53ea\u5b66\u4e60\u6d1e\u5bdf\uff08insight\uff09\uff0c\u800c\u4e0d\u662f\u6284\u88ad\u6267\u884c\uff08execution\uff09\u3002\u8fd9\u6709\u52a9\u4e8e\u4fdd\u6301\u957f\u671f\u7684\u7ade\u4e89\u4f18\u52bf\u3002.<\/p><p>\u4ee5\u670d\u88c5\u884c\u4e1a\u4e3a\u4f8b\uff0c\u4e00\u5bb6\u7f51\u5e97\u6284\u88ad\u4e86\u5bf9\u624b\u7684\u5168\u90e8\u6d3b\u52a8\uff0c\u5bfc\u81f4\u9500\u552e\u989d\u4e0b\u964d 30%\u3002\u5728\u66f4\u6362\u81ea\u4e3b\u7b56\u7565\u540e\uff0c\u8f6c\u5316\u7387\u63d0\u9ad8\u4e86 55%\u3002.<\/p><p>\u4ee5 SaaS \u884c\u4e1a\u4e3a\u4f8b\uff0c\u4e00\u5bb6\u521d\u521b\u516c\u53f8\u6284\u88ad\u4e86\u5b9a\u4ef7\u6a21\u578b\uff0c\u7ed3\u679c\u82b1\u4e86 6 \u4e2a\u6708\u65f6\u95f4\u91cd\u65b0\u8c03\u6574\u3002.<\/p><ul class=\"wp-block-list\"> \n<li>\u5206\u6790\u6d1e\u5bdf\u800c\u975e\u6284\u88ad\u5185\u5bb9<\/li>\n \n<li>\u6839\u636e\u81ea\u8eab\u76ee\u6807\u5ba2\u6237\u8fdb\u884c\u8c03\u6574<\/li>\n \n<li>\u4e0d\u6284\u88ad\u5b9a\u4ef7\u7ed3\u6784<\/li>\n \n<li>\u5728\u5e94\u7528\u524d\u68c0\u67e5\u7528\u6237\u884c\u4e3a<\/li>\n \n<li>\u5efa\u7acb\u72ec\u7279\u7684 USP<\/li>\n <\/ul><h2 class=\"wp-block-heading\">\u4e3a\u4ec0\u4e48\u4f01\u4e1a\u7ecf\u5e38\u505a\u9519\u7ade\u54c1\u5206\u6790\uff1f<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/vi-sao-doanh-nghiep-thuong-lam-sai-competitor-analysis-1778432612333_no_wm-scaled.jpg\" alt=\"\u4e3a\u4ec0\u4e48\u4f01\u4e1a\u7ecf\u5e38\u505a\u9519\u7ade\u54c1\u5206\u6790\uff1f\" title=\"\u4e3a\u4ec0\u4e48\u4f01\u4e1a\u7ecf\u5e38\u505a\u9519\u7ade\u54c1\u5206\u6790\uff1f\"><figcaption class=\"wp-element-caption\">\u4e3a\u4ec0\u4e48\u4f01\u4e1a\u7ecf\u5e38\u505a\u9519\u7ade\u54c1\u5206\u6790\uff1f<\/figcaption><\/figure><p>\u7ade\u54c1\u5206\u6790\uff08competitor analysis\uff09\u7ecf\u5e38\u51fa\u9519\u662f\u7531\u4e8e\u7f3a\u4e4f\u4f53\u7cfb\u548c\u6218\u7565\u601d\u7ef4\u3002\u8bb8\u591a\u4f01\u4e1a\u53ea\u662f\u51ed\u611f\u89c9\u884c\u4e8b\u3002.<\/p><p>\u8fd9\u5bfc\u81f4\u4e86\u8425\u9500\u51b3\u7b56\u7684\u504f\u5dee\u548c\u9884\u7b97\u7684\u6d6a\u8d39\u3002.<\/p><p>\u5c98\u6e2f\u7684\u4e00\u5bb6\u5bb6\u7535\u96f6\u552e\u516c\u53f8\u56e0\u7f3a\u4e4f\u6807\u51c6\u6570\u636e\u800c\u635f\u5931\u4e86 3 \u4ebf\u3002\u6807\u51c6\u5316\u540e\uff0c\u4ed6\u4eec\u7684\u9500\u552e\u989d\u589e\u957f\u4e86 28%\u3002.<\/p><ul class=\"wp-block-list\"> \n<li>\u7f3a\u4e4f\u6765\u81ea\u591a\u4e2a\u6e20\u9053\u7684\u5b8c\u6574\u6570\u636e<\/li>\n \n<li>\u6ca1\u6709\u6807\u51c6\u5316\u7684\u5206\u6790\u6d41\u7a0b<\/li>\n \n<li>\u77ed\u671f\u601d\u7ef4\u800c\u975e\u957f\u671f\u6218\u7565<\/li>\n \n<li>\u7f3a\u4e4f\u4e13\u4e1a\u7684\u8425\u9500\u56e2\u961f<\/li>\n \n<li>\u4e0d\u4f7f\u7528\u8f85\u52a9\u5de5\u5177<\/li>\n <\/ul><h3 class=\"wp-block-heading\">\u7f3a\u4e4f\u5de5\u5177\u548c\u6570\u636e<\/h3><p>\u5c0f\u4f01\u4e1a\u901a\u5e38\u6ca1\u6709\u6df1\u5165\u7684\u6570\u5b57\u8425\u9500\u5de5\u5177\u3002\u8fd9\u5bfc\u81f4\u6570\u636e\u7f3a\u5931\u548c\u504f\u5dee\u3002.<\/p><p>\u6b63\u786e\u7684\u95e8\u69db\u662f\u9700\u8981\u81f3\u5c11 2-3 \u4e2a\u5206\u6790\u5de5\u5177\u4ee5\u83b7\u5f97\u5168\u9762\u89c6\u89d2\u3002.<\/p><p>\u4ee5\u5bb6\u5177\u884c\u4e1a\u4e3a\u4f8b\uff0c\u4e00\u5bb6\u5546\u5e97\u4e0d\u4f7f\u7528 SEO \u5de5\u5177\uff0c\u635f\u5931\u4e86 50% \u7684\u81ea\u7136\u6d41\u91cf\u3002.<\/p><p>\u4ee5\u65c5\u6e38\u4e1a\u4e3a\u4f8b\uff0c\u4f01\u4e1a\u7f3a\u4e4f\u793e\u4ea4\u8046\u542c\uff08social listening\uff09\u6570\u636e\u5bfc\u81f4\u6d3b\u52a8\u51fa\u9519\u3002.<\/p><ul class=\"wp-block-list\"> \n<li>\u4f7f\u7528 Ahrefs \u6216 Semrush \u8fdb\u884c SEO<\/li>\n \n<li>\u4f7f\u7528 Meta Ads Library \u5206\u6790\u5e7f\u544a<\/li>\n \n<li>\u4f7f\u7528 SimilarWeb \u8ddf\u8e2a\u6d41\u91cf<\/li>\n \n<li>\u7ed3\u5408 CRM \u6570\u636e<\/li>\n \n<li>\u7528\u6237\u884c\u4e3a\u5206\u6790<\/li>\n <\/ul><h2 class=\"wp-block-heading\">\u6807\u51c6\u7ade\u54c1\u5206\u6790\u6d41\u7a0b<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/quy-trinh-phan-tich-doi-thu-canh-tranh-dung-chuan-1778432714368_no_wm.jpg\" alt=\"\u6807\u51c6\u7ade\u54c1\u5206\u6790\u6d41\u7a0b\" title=\"\u6807\u51c6\u7ade\u54c1\u5206\u6790\u6d41\u7a0b\"><figcaption class=\"wp-element-caption\">\u6807\u51c6\u7ade\u54c1\u5206\u6790\u6d41\u7a0b<\/figcaption><\/figure><p>\u6807\u51c6\u7684\u7ade\u54c1\u5206\u6790\uff08competitor analysis\uff09\u80fd\u5e2e\u52a9\u4f01\u4e1a\u5236\u5b9a\u66f4\u51c6\u786e\u7684\u8425\u9500\u7b56\u7565\u5e76\u964d\u4f4e\u98ce\u9669\u3002.<\/p><p>\u8fd9\u4e2a\u8fc7\u7a0b\u9700\u8981\u6570\u636e\u3001\u5de5\u5177\u548c\u7cfb\u7edf\u601d\u7ef4\u3002.<\/p><p>\u80e1\u5fd7\u660e\u5e02\u7684\u4e00\u5bb6 SaaS \u4f01\u4e1a\u5e94\u7528\u6b63\u786e\u6d41\u7a0b\u540e\uff0c\u5728 4 \u4e2a\u6708\u5185 MRR \u589e\u957f\u4e86 80%\u3002.<\/p><ul class=\"wp-block-list\"> \n<li>\u51c6\u786e\u786e\u5b9a\u7ade\u4e89\u5bf9\u624b\u7fa4\u4f53<\/li>\n \n<li>\u6536\u96c6\u591a\u6e20\u9053\u6570\u636e<\/li>\n \n<li>\u5206\u6790\u8425\u9500\u7b56\u7565<\/li>\n \n<li>\u8bc4\u4f30\u5ba2\u6237\u6f0f\u6597<\/li>\n \n<li>\u5f97\u51fa\u884c\u52a8\u6d1e\u5bdf<\/li>\n <\/ul><h3 class=\"wp-block-heading\">\u6b63\u786e\u786e\u5b9a\u7ade\u4e89\u5bf9\u624b\u7fa4\u4f53<\/h3><p>\u9519\u8bef\u5730\u786e\u5b9a\u7ade\u4e89\u5bf9\u624b\u4f1a\u5bfc\u81f4\u6574\u4e2a\u5206\u6790\u51fa\u73b0\u504f\u5dee\u3002\u9700\u8981\u660e\u786e\u533a\u5206\u76f4\u63a5\u548c\u95f4\u63a5\u7ade\u4e89\u5bf9\u624b\u3002.<\/p><p>\u6b63\u786e\u7684\u95e8\u69db\u662f\u9009\u62e9\u81f3\u5c11 3 \u4e2a\u76f4\u63a5\u5bf9\u624b\u548c 2 \u4e2a\u95f4\u63a5\u5bf9\u624b\u3002.<\/p><p>\u4ee5\u6559\u80b2\u884c\u4e1a\u4e3a\u4f8b\uff0c\u4e00\u5bb6\u4e2d\u5fc3\u9009\u9519\u5bf9\u624b\uff0c\u5bfc\u81f4\u6548\u7387\u4e0b\u964d 40%\u3002.<\/p><p>\u4ee5\u7535\u5b50\u5546\u52a1\u884c\u4e1a\u4e3a\u4f8b\uff0c\u9009\u5bf9\u5bf9\u624b\u5e2e\u52a9\u8f6c\u5316\u7387\u63d0\u5347\u4e86 35%\u3002.<\/p><ul class=\"wp-block-list\"> \n<li>\u5206\u7c7b\u76f4\u63a5\u7ade\u4e89\u5bf9\u624b<\/li>\n \n<li>\u5206\u7c7b\u95f4\u63a5\u7ade\u4e89\u5bf9\u624b<\/li>\n \n<li>\u8bc4\u4f30\u5e02\u573a\u4efd\u989d<\/li>\n \n<li>\u786e\u5b9a\u76ee\u6807\u5ba2\u6237<\/li>\n \n<li>\u6bd4\u8f83\u5b9a\u4f4d<\/li>\n <\/ul><h2 class=\"wp-block-heading\">\u7ade\u54c1\u5206\u6790\u4e2d\u7684\u5de5\u5177\u548c KPI<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/cong-cu-va-kpi-trong-phan-tich-doi-thu-canh-tranh-1778432763671_no_wm-scaled.jpg\" alt=\"\u7ade\u54c1\u5206\u6790\u4e2d\u7684\u5de5\u5177\u548c KPI\" title=\"\u7ade\u54c1\u5206\u6790\u4e2d\u7684\u5de5\u5177\u548c KPI\"><figcaption class=\"wp-element-caption\">\u7ade\u54c1\u5206\u6790\u4e2d\u7684\u5de5\u5177\u548c KPI<\/figcaption><\/figure><p>\u7ade\u54c1\u5206\u6790\uff08competitor analysis\uff09\u9700\u8981\u6e05\u6670\u7684\u5de5\u5177\u548c KPI \u4ee5\u786e\u4fdd\u51c6\u786e\u6027\u3002.<\/p><p>\u7f3a\u4e4f KPI \u4f1a\u5bfc\u81f4\u4f01\u4e1a\u65e0\u6cd5\u8861\u91cf\u6548\u679c\u3002.<\/p><p>\u4e00\u5bb6\u96f6\u552e\u516c\u53f8\u5728\u5e94\u7528\u6807\u51c6 KPI \u540e\uff0c\u7ee9\u6548\u63d0\u5347\u4e86 50%\u3002.<\/p><ul class=\"wp-block-list\"> \n<li>\u81ea\u7136\u6d41\u91cf\u548c\u4ed8\u8d39\u6d41\u91cf<\/li>\n \n<li>\u8f6c\u5316\u7387<\/li>\n \n<li>\u83b7\u5ba2\u6210\u672c<\/li>\n \n<li>ROAS<\/li>\n \n<li>\u5173\u952e\u8bcd\u6392\u540d<\/li>\n <\/ul><h3 class=\"wp-block-heading\">\u5e38\u7528\u7684\u6570\u5b57\u8425\u9500\u5de5\u5177<\/h3><p>\u8fd9\u4e9b\u5de5\u5177\u5e2e\u52a9\u4f01\u4e1a\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u548c\u5e02\u573a\u3002.<\/p><p>\u6b63\u786e\u7684\u95e8\u69db\u662f\u7ed3\u5408\u81f3\u5c11 3 \u79cd\u4e0d\u540c\u7684\u5de5\u5177\u3002.<\/p><p>\u4ee5\u670d\u88c5\u884c\u4e1a\u4e3a\u4f8b\uff0c\u4f7f\u7528\u6b63\u786e\u7684\u5de5\u5177\u4f7f\u5e7f\u544a\u6548\u679c\u63d0\u5347\u4e86 60%\u3002.<\/p><p>\u4ee5 B2B \u884c\u4e1a\u4e3a\u4f8b\uff0cCRM \u5e2e\u52a9\u4f18\u5316\u4e86 45% \u7684\u9500\u552e\u6f0f\u6597\u3002.<\/p><ul class=\"wp-block-list\"> \n<li>Ahrefs \u7528\u4e8e SEO<\/li>\n \n<li>Semrush \u7528\u4e8e\u7efc\u5408\u5206\u6790<\/li>\n \n<li>Meta Ads Library<\/li>\n \n<li>Google Analytics<\/li>\n \n<li>Hotjar<\/li>\n <\/ul><h3 class=\"wp-block-heading\">\u9700\u8981\u8ddf\u8e2a\u7684\u91cd\u8981 KPI<\/h3><p>KPI \u6709\u52a9\u4e8e\u8861\u91cf\u7ade\u54c1\u5206\u6790\u7684\u6548\u679c\u3002.<\/p><p>\u6b63\u786e\u7684\u95e8\u69db\u662f\u6309\u5468\u6216\u6309\u6708\u8ddf\u8e2a KPI\u3002.<\/p><p>\u4ee5\u6559\u80b2\u884c\u4e1a\u4e3a\u4f8b\uff0c\u8ddf\u8e2a KPI \u5e2e\u52a9\u589e\u52a0\u4e86 30% \u7684\u7ebf\u7d22\u3002.<\/p><p>\u4ee5\u9910\u996e\u884c\u4e1a\u4e3a\u4f8b\uff0cKPI \u5e2e\u52a9\u964d\u4f4e\u4e86 20% \u7684\u5e7f\u544a\u6210\u672c\u3002.<\/p><ul class=\"wp-block-list\"> \n<li>\u5e7f\u544a\u70b9\u51fb\u7387\uff08CTR\uff09<\/li>\n \n<li>\u8f6c\u5316\u7387<\/li>\n \n<li>CPA<\/li>\n \n<li>ROAS<\/li>\n \n<li>\u7559\u5b58\u7387<\/li>\n <\/ul><p><strong>\u603b\u7ed3<\/strong><\/p><p>\u7ade\u54c1\u5206\u6790\u4e0d\u4ec5\u4ec5\u662f\u770b\u5bf9\u624b\u5728\u505a\u4ec0\u4e48\uff0c\u800c\u662f\u6df1\u5165\u7406\u89e3\u7b56\u7565\u548c\u5ba2\u6237\u884c\u4e3a\uff0c\u4ee5\u66f4\u6709\u6548\u5730\u4f18\u5316\u8425\u9500\u3002.<\/p><p>\u4f01\u4e1a\u9700\u8981\u907f\u514d 7 \u4e2a\u5e38\u89c1\u9519\u8bef\uff0c\u4ee5\u514d\u6d6a\u8d39\u9884\u7b97\u548c\u65f6\u95f4\u3002.<\/p><ul class=\"wp-block-list\"> \n<li>\u4e0d\u53ea\u662f\u770b\u8868\u9762\u5e7f\u544a<\/li>\n \n<li>\u4e0d\u6284\u88ad\u7b56\u7565<\/li>\n \n<li>\u5168\u9762\u5206\u6790\u6f0f\u6597<\/li>\n \n<li>\u51c6\u786e\u8861\u91cf KPI<\/li>\n \n<li>\u4f7f\u7528\u591a\u6e20\u9053\u6570\u636e<\/li>\n \n<li>\u6301\u7eed\u66f4\u65b0<\/li>\n \n<li>\u4f7f\u7528\u5408\u9002\u7684\u5de5\u5177<\/li>\n <\/ul><p>\u6839\u636e DPS. MEDIA \u7684\u7ecf\u9a8c\uff0c\u6b63\u786e\u5e94\u7528\u7ade\u54c1\u5206\u6790\uff08competitor analysis\uff09\u7684\u4f01\u4e1a\u53ef\u4ee5\u5728 3-6 \u4e2a\u6708\u5185\u5c06\u8425\u9500\u7ee9\u6548\u63d0\u9ad8 30% \u5230 80%\u3002\u5982\u679c\u60a8\u60f3\u5efa\u7acb\u4e00\u4e2a\u4e13\u4e1a\u7684\u7ade\u54c1\u5206\u6790\u7cfb\u7edf\uff0cDPS\u3002.<\/p><p>MEDIA \u662f\u52a9\u529b\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u5b9e\u73b0\u53ef\u6301\u7eed\u589e\u957f\u4f18\u5316\u7684\u5408\u4f5c\u4f19\u4f34\u3002.<\/p><p>\u901a\u8fc7\u8be5\u670d\u52a1 <strong><a href=\"https:\/\/dps.media\/zh\/quan-mian-shu-zi-ying-xiao-fu-wu-de-si-ge-biao-zhun\/\">\u5168\u65b9\u4f4d\u6570\u5b57\u8425\u9500\u670d\u52a1<\/a><\/strong>, \uff0c\u4f01\u4e1a\u53ef\u4ee5\u540c\u6b65\u5b9e\u65bd\u7ade\u54c1\u5206\u6790\u3001SEO \u548c\u5e7f\u544a\uff0c\u4ee5\u83b7\u5f97\u66f4\u9ad8\u7684\u6548\u7387\u3002.<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e6%b0%b4%e7%96%97%e4%b8%ad%e5%bf%83%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e7%9a%84%e6%9c%89%e6%95%88%e7%ad%96%e7%95%a5%e4%bb%a5%e4%bf%83%e8%bf%9b%e5%a2%9e%e9%95%bf\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u6c34\u7597\u4e2d\u5fc3\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff1a\u5b9e\u73b0\u589e\u957f\u7684\u6709\u6548\u7b56\u7565<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e6%b2%b3%e5%86%85%e5%9b%bd%e5%ba%86%e8%8a%829%e6%9c%882%e6%97%a5%e7%9a%84%e7%ba%a2%e7%81%af%e7%ac%bc%e6%b8%b8%e8%a1%8c%e4%bd%a0%e9%9c%80%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u56fd\u5e86\u8282\u671f\u95f4\u6cb3\u5185\u7981\u884c\u8def\u7ebf\uff089\u67082\u65e5\uff09\u4f60\u9700\u8981\u77e5\u9053\u7684<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e6%98%af%e5%90%a6%e5%ba%94%e8%af%a5%e8%b4%ad%e4%b9%b0facebook%e7%be%a4%e7%bb%84%e6%9d%a5%e5%81%9a%e7%94%9f%e6%84%8f\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u662f\u5426\u5e94\u8be5\u8d2d\u4e70Facebook\u7fa4\u7ec4\u7528\u4e8e\u7ecf\u8425\uff1f<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/facebook%e8%93%9dv%e8%ae%a4%e8%af%81%e6%b5%81%e7%a8%8b%e5%92%8c%e9%87%8d%e8%a6%81%e6%b3%a8%e6%84%8f%e4%ba%8b%e9%a1%b9\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Facebook\u84dd\u8272\u8ba4\u8bc1\uff1a\u6d41\u7a0b\u53ca\u91cd\u8981\u6ce8\u610f\u4e8b\u9879<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/shopee%e5%b9%bf%e5%91%8a%e6%96%b0%e7%95%8c%e9%9d%a2%e7%9a%84%e4%b8%bb%e8%a6%81%e5%8f%98%e5%8c%96\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Shopee\u5e7f\u544a\u65b0\u754c\u9762\u4e2d\u7684\u4e3b\u8981\u53d8\u5316<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/dps-media-%e7%9a%84-vietcombank-%e6%94%af%e4%bb%98%e7%b3%bb%e7%bb%9f%e5%92%8c%e8%b4%a6%e6%88%b7%e4%bf%a1%e6%81%af\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u60c5\u4eba\u8282\uff082\u670814\u65e5\uff09\u8425\u9500\u6d3b\u52a8\u7b56\u5212\u5168\u653b\u7565<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u4ec0\u4e48\u662f\u6570\u5b57\u8425\u9500\u4e2d\u7684\u7ade\u4e89\u5bf9\u624b\u5206\u6790\uff1f\u7ade\u4e89\u5bf9\u624b\u5206\u6790\u662f\u5e2e\u52a9\u4f01\u4e1a\u4e86\u89e3\u6570\u5b57\u8425\u9500\u73af\u5883\u4e2d\u5e02\u573a\u548c\u5ba2\u6237\u884c\u4e3a\u7684\u5173\u952e\u6b65\u9aa4\u3002\u8bb8\u591a\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u4ecd\u5728\u4f7f\u7528\u9519\u8bef\u7684\u65b9\u6cd5\uff0c\u5bfc\u81f4\u9884\u7b97\u6d6a\u8d39 [...]<\/p>","protected":false},"author":0,"featured_media":38759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1635],"tags":[],"class_list":["post-38758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"rankmath_keywords":{"primary":"ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, competitor 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