{"id":38742,"date":"2026-05-10T00:21:00","date_gmt":"2026-05-09T17:21:00","guid":{"rendered":"https:\/\/dps.media\/nghien-cuu-thi-truong-truoc-khi-ra-san-pham\/"},"modified":"2026-05-10T00:21:26","modified_gmt":"2026-05-09T17:21:26","slug":"nghien-cuu-thi-truong-truoc-khi-ra-san-pham","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/nghien-cuu-thi-truong-truoc-khi-ra-san-pham\/","title":{"rendered":"Nghi\u00ean C\u1ee9u Th\u1ecb Tr\u01b0\u1eddng: 7 B\u01b0\u1edbc Product Launch Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi ra s\u1ea3n ph\u1ea9m l\u00e0 b\u01b0\u1edbc nhi\u1ec1u startup Vi\u1ec7t Nam b\u1ecf qua v\u00ec mu\u1ed1n t\u0103ng t\u1ed1c t\u0103ng tr\u01b0\u1edfng.  Tuy nhi\u00ean, m\u1ed9t product launch thi\u1ebfu d\u1eef li\u1ec7u th\u01b0\u1eddng khi\u1ebfn doanh nghi\u1ec7p t\u1ed1n ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o nh\u01b0ng kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c nhu c\u1ea7u th\u1eadt.<\/p><p>Theo We Are Social 2026, ng\u01b0\u1eddi d\u00f9ng Internet Vi\u1ec7t Nam d\u00e0nh h\u01a1n 6 gi\u1edd m\u1ed7i ng\u00e0y tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1.  B\u00e1o c\u00e1o Vietnam E-Business Report 2026 c\u1ee7a VECOM c\u0169ng cho th\u1ea5y <a href=\"https:\/\/baochinhphu.vn\/quy-mo-thuong-mai-dien-tu-viet-nam-co-the-len-den-57-ty-usd-nam-2025-102221031220123412.htm\" rel=\"nofollow noopener\" target=\"_blank\">quy m\u00f4 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/a> Vi\u1ec7t Nam n\u0103m 2026 \u0111\u1ea1t kho\u1ea3ng 32 t\u1ef7 USD, t\u0103ng tr\u01b0\u1edfng 27%.  \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a kh\u00e1ch h\u00e0ng \u0111ang thay \u0111\u1ed5i h\u00e0nh vi r\u1ea5t nhanh v\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u1eadp nh\u1eadt insight li\u00ean t\u1ee5c.<\/p><p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap startup Vi\u1ec7t Nam v\u00e0 SME hi\u1ec3u c\u00e1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng b\u00e0i b\u1ea3n tr\u01b0\u1edbc product launch, t\u1eeb x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ebfn ki\u1ec3m tra nhu c\u1ea7u th\u1eadt v\u00e0 t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c marketing.<\/p><h2 class=\"wp-block-heading\">V\u00ec sao nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi ra s\u1ea3n ph\u1ea9m quy\u1ebft \u0111\u1ecbnh 70% kh\u1ea3 n\u0103ng s\u1ed1ng s\u00f3t c\u1ee7a startup Vi\u1ec7t Nam<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/vi-sao-nghien-cuu-thi-truong-truoc-khi-ra-san-pham-quyet-dinh-70-kha-nang-song-sot-cua-startup-viet-nam-1778346141522_no_wm.jpg\" alt=\"nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi ra s\u1ea3n ph\u1ea9m\" title=\"V\u00ec sao nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi ra s\u1ea3n ph\u1ea9m quy\u1ebft \u0111\u1ecbnh 70% kh\u1ea3 n\u0103ng s\u1ed1ng s\u00f3t c\u1ee7a startup Vi\u1ec7t Nam\"><figcaption class=\"wp-element-caption\">V\u00ec sao nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi ra s\u1ea3n ph\u1ea9m quy\u1ebft \u0111\u1ecbnh 70% kh\u1ea3 n\u0103ng s\u1ed1ng s\u00f3t c\u1ee7a startup Vi\u1ec7t Nam<\/figcaption><\/figure><h3 class=\"wp-block-heading\">Nh\u1eefng sai l\u1ea7m product launch ph\u1ed5 bi\u1ebfn c\u1ee7a SME Vi\u1ec7t<\/h3><p>Nhi\u1ec1u doanh nghi\u1ec7p nh\u1ecf th\u01b0\u1eddng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean c\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n.  H\u1ecd tin r\u1eb1ng s\u1ea3n ph\u1ea9m t\u1ed1t s\u1ebd t\u1ef1 b\u00e1n \u0111\u01b0\u1ee3c.  \u0110\u00e2y l\u00e0 nguy\u00ean nh\u00e2n khi\u1ebfn nhi\u1ec1u chi\u1ebfn d\u1ecbch product launch th\u1ea5t b\u1ea1i d\u00f9 \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o qu\u1ea3ng c\u00e1o.<\/p><p>M\u1ed9t l\u1ed7i ph\u1ed5 bi\u1ebfn l\u00e0 ch\u1ecdn sai ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng.  Startup c\u00f3 th\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn nh\u00f3m Gen Z nh\u01b0ng th\u00f4ng \u0111i\u1ec7p l\u1ea1i qu\u00e1 k\u1ef9 thu\u1eadt.  Ho\u1eb7c doanh nghi\u1ec7p \u0111\u1ecbnh gi\u00e1 theo chi ph\u00ed n\u1ed9i b\u1ed9 thay v\u00ec kh\u1ea3 n\u0103ng chi tr\u1ea3 th\u1ef1c t\u1ebf c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p><p>Theo kinh nghi\u1ec7m c\u1ee7a DPS. MEDIA, SME Vi\u1ec7t th\u01b0\u1eddng g\u1eb7p kh\u00f3 \u1edf giai \u0111o\u1ea1n x\u00e1c th\u1ef1c nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.  Tr\u01b0\u1edbc khi ch\u1ea1y qu\u1ea3ng c\u00e1o di\u1ec7n r\u1ed9ng, doanh nghi\u1ec7p n\u00ean th\u1eed nghi\u1ec7m landing page v\u00e0 qu\u1ea3ng c\u00e1o nh\u1ecf \u0111\u1ec3 \u0111o m\u1ee9c quan t\u00e2m th\u1eadt.<\/p><ul class=\"wp-block-list\">\n<li>X\u00e2y s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi kh\u1ea3o s\u00e1t nhu c\u1ea7u<\/li>\n\n<li>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u qu\u00e1 chung chung<\/li>\n\n<li>\u0110\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o khi ch\u01b0a c\u00f3 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/li>\n\n<li>Kh\u00f4ng benchmark gi\u00e1 v\u1edbi \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp<\/li>\n\n<li>Thi\u1ebfu k\u1ebf ho\u1ea1ch remarketing sau product launch<\/li>\n\n<li>Ch\u1ec9 d\u1ef1a v\u00e0o kh\u1ea3o s\u00e1t n\u1ed9i b\u1ed9<\/li>\n\n<li>B\u1ecf qua ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c ban \u0111\u1ea7u<\/li>\n<\/ul><p>V\u00ed d\u1ee5, m\u1ed9t startup m\u1ef9 ph\u1ea9m t\u1ea1i Qu\u1eadn 3 \u0111\u1ea7u t\u01b0 g\u1ea7n 280 tri\u1ec7u \u0111\u1ed3ng cho video qu\u1ea3ng c\u00e1o TikTok nh\u01b0ng ch\u1ec9 \u0111\u1ea1t ROAS 0. 7.  Sau khi nghi\u00ean c\u1ee9u l\u1ea1i insight kh\u00e1ch h\u00e0ng, h\u1ecd ph\u00e1t hi\u1ec7n ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m th\u00e0nh ph\u1ea7n an to\u00e0n h\u01a1n l\u00e0 bao b\u00ec sang tr\u1ecdng.<\/p><p>Sau 2 th\u00e1ng thay \u0111\u1ed5i th\u00f4ng \u0111i\u1ec7p, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u0103ng 42%.<\/p><p>M\u1ed9t doanh nghi\u1ec7p F&B t\u1ea1i Th\u1ee7 \u0110\u1ee9c l\u1ea1i tung s\u1ea3n ph\u1ea9m c\u00e0 ph\u00ea \u0111\u00f3ng chai m\u00e0 kh\u00f4ng kh\u1ea3o s\u00e1t nhu c\u1ea7u ti\u00eau d\u00f9ng l\u1ea1nh.  K\u1ebft qu\u1ea3, h\u01a1n 35% h\u00e0ng t\u1ed3n kho ph\u1ea3i gi\u1ea3m gi\u00e1 sau 6 tu\u1ea7n.  Khi chuy\u1ec3n sang th\u1eed nghi\u1ec7m b\u00e1n gi\u1edbi h\u1ea1n qua social commerce, doanh nghi\u1ec7p gi\u1ea3m 60% chi ph\u00ed t\u1ed3n kho.<\/p><h3 class=\"wp-block-heading\">D\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng 2026\u20132026 n\u00f3i g\u00ec v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h3><p>B\u00e1o c\u00e1o Connected Consumer Q4 2026 c\u1ee7a Decision Lab cho th\u1ea5y TikTok ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh \u1edf nhi\u1ec1u nh\u00f3m tu\u1ed5i.  Ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam hi\u1ec7n t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u qua nhi\u1ec1u n\u1ec1n t\u1ea3ng tr\u01b0\u1edbc khi mua h\u00e0ng.<\/p><p>B\u00e1o c\u00e1o c\u1ee7a Metric 2026 c\u0169ng cho th\u1ea5y <a href=\"https:\/\/vneconomy.vn\/doanh-thu-thuong-mai-dien-tu-viet-nam-dat-hon-318-nghin-ty-trong-nam-2024.htm\" rel=\"nofollow noopener\" target=\"_blank\">doanh thu 5 s\u00e0n<\/a> th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn t\u1ea1i Vi\u1ec7t Nam \u0111\u1ea1t h\u01a1n 318,9 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng trong n\u0103m 2026, t\u0103ng h\u01a1n 37% so v\u1edbi n\u0103m tr\u01b0\u1edbc.  \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang quen v\u1edbi h\u00e0nh tr\u00ecnh mua h\u00e0ng \u0111a \u0111i\u1ec3m ch\u1ea1m.<\/p><div class=\"wp-block-table\"><table><thead><tr><th>\u8d8b\u52bf<\/th><th>\u5f71\u54cd<\/th><th>\u5ffd\u89c6\u7684\u98ce\u9669<\/th><th>C\u01a1 h\u1ed9i cho SME<\/th><\/tr><\/thead><tbody><tr><td>Social commerce t\u0103ng m\u1ea1nh<\/td><td>Kh\u00e1ch mua qua livestream<\/td><td>Chi ph\u00ed ads cao<\/td><td>T\u0103ng chuy\u1ec3n \u0111\u1ed5i tr\u1ef1c ti\u1ebfp<\/td><\/tr><tr><td>Kh\u00e1ch h\u00e0ng \u0111a n\u1ec1n t\u1ea3ng<\/td><td>C\u1ea7n omnichannel<\/td><td>M\u1ea5t d\u1eef li\u1ec7u h\u00e0nh vi<\/td><td>T\u0103ng remarketing<\/td><\/tr><tr><td>So s\u00e1nh gi\u00e1 li\u00ean t\u1ee5c<\/td><td>\u00c1p l\u1ef1c c\u1ea1nh tranh<\/td><td>Bi\u00ean l\u1ee3i nhu\u1eadn th\u1ea5p<\/td><td>T\u1ea1o USP r\u00f5 h\u01a1n<\/td><\/tr><tr><td>\u01afu ti\u00ean review th\u1eadt<\/td><td>UGC quan tr\u1ecdng<\/td><td>Thi\u1ebfu ni\u1ec1m tin<\/td><td>T\u0103ng social proof<\/td><\/tr><\/tbody><\/table><\/div><p>Startup Vi\u1ec7t Nam hi\u1ec7n kh\u00f4ng ch\u1ec9 c\u1ea1nh tranh v\u1ec1 s\u1ea3n ph\u1ea9m.  H\u1ecd c\u1ea1nh tranh t\u1ed1c \u0111\u1ed9 hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 kh\u1ea3 n\u0103ng ph\u1ea3n \u1ee9ng v\u1edbi d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng.<\/p><h3 class=\"wp-block-heading\">Khi n\u00e0o startup Vi\u1ec7t Nam b\u1eaft bu\u1ed9c ph\u1ea3i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u00e2u<\/h3><p>Kh\u00f4ng ph\u1ea3i m\u1ecdi s\u1ea3n ph\u1ea9m \u0111\u1ec1u c\u1ea7n nghi\u00ean c\u1ee9u \u1edf c\u00f9ng m\u1ed9t m\u1ee9c \u0111\u1ed9.  Tuy nhi\u00ean, doanh nghi\u1ec7p n\u00ean \u0111\u1ea7u t\u01b0 kh\u1ea3o s\u00e1t s\u00e2u n\u1ebfu thu\u1ed9c c\u00e1c tr\u01b0\u1eddng h\u1ee3p c\u00f3 r\u1ee7i ro cao.<\/p><ol class=\"wp-block-list\">\n<li>S\u1ea3n ph\u1ea9m m\u1edbi ho\u00e0n to\u00e0n v\u1edbi th\u1ecb tr\u01b0\u1eddng<\/li>\n\n<li>Chi ph\u00ed s\u1ea3n xu\u1ea5t ban \u0111\u1ea7u l\u1edbn<\/li>\n\n<li>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ch\u01b0a r\u00f5 r\u00e0ng<\/li>\n\n<li>\u0110\u1ecbnh gi\u00e1 cao h\u01a1n m\u1eb7t b\u1eb1ng ng\u00e0nh<\/li>\n\n<li>Chu k\u1ef3 mua h\u00e0ng d\u00e0i<\/li>\n\n<li>C\u1ea7n x\u00e2y c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng<\/li>\n\n<li>Product launch tr\u00ean nhi\u1ec1u k\u00eanh c\u00f9ng l\u00fac<\/li>\n<\/ol><p>M\u1ed9t startup edtech t\u1ea1i H\u00e0 N\u1ed9i t\u1eebng kh\u1ea3o s\u00e1t h\u01a1n 400 ph\u1ee5 huynh tr\u01b0\u1edbc khi ph\u00e1t tri\u1ec3n kh\u00f3a h\u1ecdc AI cho tr\u1ebb em.  Nh\u1edd d\u1eef li\u1ec7u n\u00e0y, h\u1ecd chuy\u1ec3n \u0111\u1ecbnh v\u1ecb t\u1eeb \u201ch\u1ecdc l\u1eadp tr\u00ecnh\u201d sang \u201cr\u00e8n t\u01b0 duy c\u00f4ng ngh\u1ec7\u201d, gi\u00fap CPL gi\u1ea3m 33%.<\/p><p>Ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed9i \u0111\u1ecba m\u1edf r\u1ed9ng sang gi\u00e0y sneaker m\u00e0 kh\u00f4ng ki\u1ec3m tra nhu c\u1ea7u th\u1eadt.  Sau 4 th\u00e1ng, doanh nghi\u1ec7p m\u1ea5t h\u01a1n 500 tri\u1ec7u \u0111\u1ed3ng t\u1ed3n kho v\u00e0 ph\u1ea3i gi\u1ea3m gi\u00e1 s\u00e2u \u0111\u1ec3 thu h\u1ed3i v\u1ed1n.<\/p><h2 class=\"wp-block-heading\">Checklist 7 b\u01b0\u1edbc nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi ra s\u1ea3n ph\u1ea9m m\u1edbi<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/checklist-7-buoc-nghien-cuu-thi-truong-truoc-khi-ra-san-pham-moi-1778346326389_no_wm.jpg\" alt=\"Checklist 7 b\u01b0\u1edbc nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi ra s\u1ea3n ph\u1ea9m m\u1edbi\" title=\"Checklist 7 b\u01b0\u1edbc nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi ra s\u1ea3n ph\u1ea9m m\u1edbi\"><figcaption class=\"wp-element-caption\">Checklist 7 b\u01b0\u1edbc nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi ra s\u1ea3n ph\u1ea9m m\u1edbi<\/figcaption><\/figure><h3 class=\"wp-block-heading\">X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3><p>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u1ed9 tu\u1ed5i v\u00e0 gi\u1edbi t\u00ednh.  Doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u \u0111\u1ed9ng l\u1ef1c mua h\u00e0ng, n\u1ed7i \u0111au v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng s\u1ed1 c\u1ee7a h\u1ecd.<\/p><p>H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng d\u1eef li\u1ec7u th\u1ef1c t\u1ebf t\u1eeb Google Analytics, Meta Audience Insights ho\u1eb7c kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.  M\u1ed9t ph\u00e2n kh\u00fac t\u1ed1t ph\u1ea3i c\u00f3 nhu c\u1ea7u r\u00f5 r\u00e0ng v\u00e0 kh\u1ea3 n\u0103ng chi tr\u1ea3 ph\u00f9 h\u1ee3p.<\/p><p>DPS. MEDIA khuy\u1ebfn ngh\u1ecb SME n\u00ean x\u00e2y t\u1ed1i thi\u1ec3u 3 nh\u00f3m persona kh\u00e1c nhau tr\u01b0\u1edbc product launch.  \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ed1i \u01b0u n\u1ed9i dung qu\u1ea3ng c\u00e1o v\u00e0 h\u1ea1n ch\u1ebf l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch targeting.<\/p><h3 class=\"wp-block-heading\">Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp<\/h3><p>\u0110\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp b\u00e1n s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1.  \u0110\u1ed1i th\u1ee7 gi\u00e1n ti\u1ebfp gi\u1ea3i quy\u1ebft c\u00f9ng nhu c\u1ea7u b\u1eb1ng c\u00e1ch kh\u00e1c.  Nhi\u1ec1u startup ch\u1ec9 ph\u00e2n t\u00edch gi\u00e1 m\u00e0 qu\u00ean \u0111\u00e1nh gi\u00e1 th\u00f4ng \u0111i\u1ec7p v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p><p>Doanh nghi\u1ec7p n\u00ean benchmark theo 5 ti\u00eau ch\u00ed g\u1ed3m gi\u00e1, USP, k\u00eanh b\u00e1n, n\u1ed9i dung qu\u1ea3ng c\u00e1o v\u00e0 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng.  N\u1ebfu s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f3 \u00edt nh\u1ea5t m\u1ed9t l\u1ee3i th\u1ebf r\u00f5 r\u00e0ng, product launch s\u1ebd kh\u00f3 t\u1ea1o kh\u00e1c bi\u1ec7t.<\/p><div class=\"wp-block-table\"><table><thead><tr><th>\u6807\u51c6<\/th><th>\u5bf9\u624b A<\/th><th>\u5bf9\u624b B<\/th><th>\u4f01\u4e1a<\/th><\/tr><\/thead><tbody><tr><td>\u552e\u4ef7<\/td><td>399.000\u0111<\/td><td>450.000\u0111<\/td><td>420,000\u8d8a\u5357\u76fe<\/td><\/tr><tr><td>USP<\/td><td>Giao nhanh<\/td><td>\u4ef7\u683c\u4f4e\u5ec9<\/td><td>\u4e2a\u6027\u5316<\/td><\/tr><tr><td>K\u00eanh m\u1ea1nh<\/td><td>TikTok<\/td><td>\u867e\u76ae<\/td><td>\u7f51\u7ad9<\/td><\/tr><tr><td>T\u1ef7 l\u1ec7 review t\u1ed1t<\/td><td>91%<\/td><td>84%<\/td><td>\u6682\u65e0<\/td><\/tr><\/tbody><\/table><\/div><h3 class=\"wp-block-heading\">\u0110\u00e1nh gi\u00e1 nhu c\u1ea7u th\u1ef1c t\u1ebf b\u1eb1ng d\u1eef li\u1ec7u s\u1ed1<\/h3><p>\u0110\u00e2y l\u00e0 b\u01b0\u1edbc gi\u00fap doanh nghi\u1ec7p x\u00e1c minh th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1eadt s\u1ef1 quan t\u00e2m s\u1ea3n ph\u1ea9m hay kh\u00f4ng.  H\u00e3y ki\u1ec3m tra volume t\u00ecm ki\u1ebfm, xu h\u01b0\u1edbng social listening v\u00e0 l\u01b0\u1ee3ng th\u1ea3o lu\u1eadn c\u1ed9ng \u0111\u1ed3ng.<\/p><p>Theo Vietnam Digital Landscape 2026 c\u1ee7a AnyMind Group, h\u00e0nh tr\u00ecnh mua h\u00e0ng t\u1ea1i Vi\u1ec7t Nam \u0111ang phi tuy\u1ebfn t\u00ednh h\u01a1n.  Ng\u01b0\u1eddi d\u00f9ng li\u00ean t\u1ee5c chuy\u1ec3n gi\u1eefa social media, website v\u00e0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u01b0\u1edbc khi mua.<\/p><p>Doanh nghi\u1ec7p n\u00ean \u01b0u ti\u00ean t\u1eeb kh\u00f3a c\u00f3 xu h\u01b0\u1edbng t\u0103ng \u1ed5n \u0111\u1ecbnh trong \u00edt nh\u1ea5t 6 th\u00e1ng.  N\u1ebfu l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm ch\u1ec9 t\u0103ng theo m\u00f9a v\u1ee5, c\u1ea7n t\u00ednh to\u00e1n t\u1ed3n kho v\u00e0 ng\u00e2n s\u00e1ch ads c\u1ea9n th\u1eadn h\u01a1n.<\/p><h3 class=\"wp-block-heading\">Ki\u1ec3m tra kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u1ee7a th\u1ecb tr\u01b0\u1eddng<\/h3><p>Nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u00f3 nhu c\u1ea7u nh\u01b0ng v\u1eabn th\u1ea5t b\u1ea1i v\u00ec \u0111\u1ecbnh gi\u00e1 sai.  Startup c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn thay v\u00ec ch\u1ec9 c\u1ed9ng bi\u00ean l\u1ee3i nhu\u1eadn mong mu\u1ed1n.<\/p><p>M\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 l\u00e0 test nhi\u1ec1u m\u1ee9c gi\u00e1 qua landing page ho\u1eb7c qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i.  N\u1ebfu CTR t\u1ed1t nh\u01b0ng conversion th\u1ea5p, nguy\u00ean nh\u00e2n c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb gi\u00e1 ho\u1eb7c ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u.<\/p><p>Doanh nghi\u1ec7p n\u00ean x\u00e1c \u0111\u1ecbnh ng\u01b0\u1ee1ng CAC t\u1ed1i \u0111a tr\u01b0\u1edbc product launch.  N\u1ebfu chi ph\u00ed \u0111\u1ec3 c\u00f3 m\u1ed9t kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t qu\u00e1 bi\u00ean l\u1ee3i nhu\u1eadn d\u1ef1 ki\u1ebfn, m\u00f4 h\u00ecnh s\u1ebd kh\u00f3 m\u1edf r\u1ed9ng.<\/p><h3 class=\"wp-block-heading\">Th\u1eed nghi\u1ec7m MVP tr\u01b0\u1edbc product launch<\/h3><p>MVP gi\u00fap startup ki\u1ec3m tra ph\u1ea3n \u1ee9ng th\u1ecb tr\u01b0\u1eddng v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi ra m\u1eaft ch\u00ednh th\u1ee9c.  \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 landing page, phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n ho\u1eb7c preorder.<\/p><p>M\u1ed9t startup \u0111\u1ed3 gia d\u1ee5ng t\u1ea1i B\u00ecnh Th\u1ea1nh ch\u1ec9 chi 25 tri\u1ec7u \u0111\u1ed3ng \u0111\u1ec3 ch\u1ea1y th\u1eed qu\u1ea3ng c\u00e1o cho m\u1eabu m\u00e1y l\u1ecdc mini.  Sau 10 ng\u00e0y, h\u1ecd thu \u0111\u01b0\u1ee3c h\u01a1n 600 l\u01b0\u1ee3t \u0111\u0103ng k\u00fd quan t\u00e2m v\u00e0 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t.<\/p><p>Ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m healthy s\u1ea3n xu\u1ea5t ngay 10. 000 h\u1ed9p snack m\u00e0 ch\u01b0a test nhu c\u1ea7u.  Sau 3 th\u00e1ng, g\u1ea7n 40% h\u00e0ng h\u1ebft h\u1ea1n v\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u1eaft gi\u1ea3m \u0111\u1ed9i marketing.<\/p><ul class=\"wp-block-list\">\n<li>Test landing page tr\u01b0\u1edbc s\u1ea3n xu\u1ea5t l\u1edbn<\/li>\n\n<li>Ch\u1ea1y ads ng\u00e2n s\u00e1ch nh\u1ecf<\/li>\n\n<li>\u0110o CTR v\u00e0 conversion theo t\u1eebng nh\u00f3m<\/li>\n\n<li>Thu th\u1eadp ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng th\u1eadt<\/li>\n\n<li>Ki\u1ec3m tra t\u1ea7n su\u1ea5t mua l\u1ea1i<\/li>\n\n<li>\u0110\u00e1nh gi\u00e1 comment ti\u00eau c\u1ef1c<\/li>\n\n<li>T\u1ed1i \u01b0u USP tr\u01b0\u1edbc launch ch\u00ednh th\u1ee9c<\/li>\n<\/ul><h3 class=\"wp-block-heading\">\u0110o ph\u1ea3n h\u1ed3i sau test th\u1ecb tr\u01b0\u1eddng<\/h3><p>Sau giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m, doanh nghi\u1ec7p c\u1ea7n \u0111o d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng thay v\u00ec c\u1ea3m nh\u1eadn ch\u1ee7 quan.  C\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng g\u1ed3m CTR, CPL, CAC v\u00e0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n.<\/p><p>N\u1ebfu conversion d\u01b0\u1edbi 1%, doanh nghi\u1ec7p n\u00ean xem l\u1ea1i th\u00f4ng \u0111i\u1ec7p ho\u1eb7c landing page.  N\u1ebfu CTR th\u1ea5p d\u01b0\u1edbi benchmark ng\u00e0nh, n\u1ed9i dung qu\u1ea3ng c\u00e1o ch\u01b0a \u0111\u1ee7 h\u1ea5p d\u1eabn.<\/p><p>M\u1ed9t SME b\u00e1n n\u1ed9i th\u1ea5t online t\u1ea1i G\u00f2 V\u1ea5p t\u1eebng gi\u1ea3m CPL t\u1eeb 186. 000 \u0111\u1ed3ng xu\u1ed1ng c\u00f2n 97. 000 \u0111\u1ed3ng sau khi thay \u0111\u1ed5i headline t\u1eadp trung v\u00e0o ti\u1ebft ki\u1ec7m di\u1ec7n t\u00edch c\u0103n h\u1ed9 nh\u1ecf.<\/p><h3 class=\"wp-block-heading\">X\u00e2y k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng tr\u01b0\u1edbc ng\u00e0y ra m\u1eaft<\/h3><p>Nhi\u1ec1u doanh nghi\u1ec7p ch\u1ec9 t\u1eadp trung v\u00e0o ng\u00e0y launch m\u00e0 qu\u00ean giai \u0111o\u1ea1n l\u00e0m n\u00f3ng th\u1ecb tr\u01b0\u1eddng.  \u0110i\u1ec1u n\u00e0y khi\u1ebfn traffic kh\u00f4ng \u0111\u1ee7 m\u1ea1nh khi b\u1eaft \u0111\u1ea7u b\u00e1n.<\/p><p>Doanh nghi\u1ec7p n\u00ean chia chi\u1ebfn d\u1ecbch th\u00e0nh ba giai \u0111o\u1ea1n g\u1ed3m teaser, launch v\u00e0 remarketing.  M\u1ed7i giai \u0111o\u1ea1n c\u1ea7n KPI v\u00e0 n\u1ed9i dung kh\u00e1c nhau.<\/p><div class=\"wp-block-table\"><table><thead><tr><th>\u9636\u6bb5<\/th><th>\u76ee\u6807<\/th><th>K\u00eanh \u01b0u ti\u00ean<\/th><th>KPI ch\u00ednh<\/th><\/tr><\/thead><tbody><tr><td>Teaser<\/td><td>\u63d0\u5347\u54c1\u724c\u8ba4\u77e5<\/td><td>TikTok, Facebook<\/td><td>\u8986\u76d6\u7387<\/td><\/tr><tr><td>Launch<\/td><td>T\u1ea1o \u0111\u01a1n h\u00e0ng<\/td><td>Ads chuy\u1ec3n \u0111\u1ed5i<\/td><td>ROAS<\/td><\/tr><tr><td>\u518d\u8425\u9500<\/td><td>T\u0103ng mua l\u1ea1i<\/td><td>Email, Meta Ads<\/td><td>Retention<\/td><\/tr><tr><td>KOL\u7684UGC\uff08\u7528\u6237\u751f\u6210\u5185\u5bb9\uff09<\/td><td>T\u0103ng ni\u1ec1m tin<\/td><td>KOL, review<\/td><td>\u4e92\u52a8<\/td><\/tr><\/tbody><\/table><\/div><h2 class=\"wp-block-heading\">C\u00f4ng c\u1ee5 v\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u startup Vi\u1ec7t Nam n\u00ean d\u00f9ng khi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/cong-cu-va-nguon-du-lieu-startup-viet-nam-nen-dung-khi-nghien-cuu-thi-truong-1778346560990_no_wm.jpg\" alt=\"C\u00f4ng c\u1ee5 v\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u startup Vi\u1ec7t Nam n\u00ean d\u00f9ng khi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" title=\"C\u00f4ng c\u1ee5 v\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u startup Vi\u1ec7t Nam n\u00ean d\u00f9ng khi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\"><figcaption class=\"wp-element-caption\">C\u00f4ng c\u1ee5 v\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u startup Vi\u1ec7t Nam n\u00ean d\u00f9ng khi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure><h3 class=\"wp-block-heading\">C\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed ph\u00f9 h\u1ee3p SME<\/h3><p>SME kh\u00f4ng c\u1ea7n \u0111\u1ea7u t\u01b0 ngay v\u00e0o h\u1ec7 th\u1ed1ng nghi\u00ean c\u1ee9u \u0111\u1eaft \u0111\u1ecf.  Nhi\u1ec1u c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed \u0111\u00e3 \u0111\u1ee7 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 nhu c\u1ea7u ban \u0111\u1ea7u.<\/p><p>Google Trends gi\u00fap ki\u1ec3m tra xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm.  TikTok Creative Center h\u1ed7 tr\u1ee3 xem n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111ang hi\u1ec7u qu\u1ea3.  Meta Audience Insights gi\u00fap ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng.<\/p><ul class=\"wp-block-list\">\n<li>Google Trends \u0111\u1ec3 \u0111o nhu c\u1ea7u<\/li>\n\n<li>Keyword Planner \u0111\u1ec3 ki\u1ec3m tra volume<\/li>\n\n<li>TikTok Creative Center \u0111\u1ec3 benchmark content<\/li>\n\n<li>Meta Ads Library \u0111\u1ec3 ph\u00e2n t\u00edch ads \u0111\u1ed1i th\u1ee7<\/li>\n\n<li>Google Forms \u0111\u1ec3 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng<\/li>\n\n<li>Looker Studio \u0111\u1ec3 t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u<\/li>\n<\/ul><h3 class=\"wp-block-heading\">Khi n\u00e0o c\u1ea7n thu\u00ea agency ho\u1eb7c \u0111\u01a1n v\u1ecb nghi\u00ean c\u1ee9u<\/h3><p>Khi th\u1ecb tr\u01b0\u1eddng qu\u00e1 c\u1ea1nh tranh ho\u1eb7c d\u1eef li\u1ec7u ph\u00e2n t\u00e1n, doanh nghi\u1ec7p n\u00ean l\u00e0m vi\u1ec7c v\u1edbi agency c\u00f3 kinh nghi\u1ec7m tri\u1ec3n khai th\u1ef1c chi\u1ebfn.<\/p><p>Theo kinh nghi\u1ec7m c\u1ee7a DPS. MEDIA, startup Vi\u1ec7t Nam th\u01b0\u1eddng c\u1ea7n h\u1ed7 tr\u1ee3 khi tri\u1ec3n khai social listening, ph\u00e2n t\u00edch omnichannel ho\u1eb7c t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch performance marketing quy m\u00f4 l\u1edbn.<\/p><p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u0103m s\u00f3c th\u00fa c\u01b0ng t\u1ea1i TP. HCM t\u1eebng t\u1ef1 ch\u1ea1y qu\u1ea3ng c\u00e1o nh\u01b0ng CPL li\u00ean t\u1ee5c t\u0103ng.  Sau khi t\u00e1i c\u1ea5u tr\u00fac funnel v\u00e0 nghi\u00ean c\u1ee9u l\u1ea1i h\u00e0nh vi kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean 28%.<\/p><h3 class=\"wp-block-heading\">C\u00e1ch \u0111\u1ecdc d\u1eef li\u1ec7u \u0111\u00fang \u0111\u1ec3 tr\u00e1nh quy\u1ebft \u0111\u1ecbnh sai<\/h3><p>D\u1eef li\u1ec7u l\u1edbn kh\u00f4ng \u0111\u1ed3ng ngh\u0129a d\u1eef li\u1ec7u \u0111\u00fang.  Nhi\u1ec1u startup b\u1ecb nhi\u1ec5u b\u1edfi l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c \u1ea3o ho\u1eb7c insight kh\u00f4ng \u0111\u1ea1i di\u1ec7n cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p><p>Doanh nghi\u1ec7p c\u1ea7n \u01b0u ti\u00ean d\u1eef li\u1ec7u c\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn h\u00e0nh vi mua.  V\u00ed d\u1ee5, comment h\u1ecfi gi\u00e1 ho\u1eb7c inbox t\u01b0 v\u1ea5n th\u01b0\u1eddng gi\u00e1 tr\u1ecb h\u01a1n l\u01b0\u1ee3t xem video \u0111\u01a1n thu\u1ea7n.<\/p><p>H\u00e3y ki\u1ec3m tra d\u1eef li\u1ec7u \u00edt nh\u1ea5t trong 3 th\u00e1ng li\u00ean ti\u1ebfp tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh l\u1edbn.  \u0110i\u1ec1u n\u00e0y gi\u00fap tr\u00e1nh \u1ea3nh h\u01b0\u1edfng t\u1eeb xu h\u01b0\u1edbng ng\u1eafn h\u1ea1n.<\/p><h2 class=\"wp-block-heading\">Nh\u1eefng case study startup Vi\u1ec7t Nam th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i khi product launch<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/nhung-case-study-startup-viet-nam-thanh-cong-va-that-bai-khi-product-launch-1778346656402_no_wm.jpg\" alt=\"Nh\u1eefng case study startup Vi\u1ec7t Nam th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i khi product launch\" title=\"Nh\u1eefng case study startup Vi\u1ec7t Nam th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i khi product launch\"><figcaption class=\"wp-element-caption\">Nh\u1eefng case study startup Vi\u1ec7t Nam th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i khi product launch<\/figcaption><\/figure><h3 class=\"wp-block-heading\">Case th\u00e0nh c\u00f4ng nh\u1edd nghi\u00ean c\u1ee9u \u0111\u00fang insight kh\u00e1ch h\u00e0ng<\/h3><p>M\u1ed9t startup th\u1ef1c ph\u1ea9m organic t\u1ea1i Ph\u00fa Nhu\u1eadn t\u1eebng g\u1eb7p kh\u00f3 v\u00ec doanh s\u1ed1 website th\u1ea5p.  Sau kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng, h\u1ecd ph\u00e1t hi\u1ec7n ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m ch\u1ee9ng nh\u1eadn ngu\u1ed3n g\u1ed1c h\u01a1n \u01b0u \u0111\u00e3i gi\u00e1.<\/p><p>Doanh nghi\u1ec7p thay \u0111\u1ed5i to\u00e0n b\u1ed9 landing page, b\u1ed5 sung video n\u00f4ng tr\u1ea1i v\u00e0 review th\u1eadt.  Ch\u1ec9 sau 8 tu\u1ea7n, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u0103ng 51% v\u00e0 doanh thu online t\u0103ng g\u1ea5p \u0111\u00f4i.<\/p><h3 class=\"wp-block-heading\">Case th\u1ea5t b\u1ea1i v\u00ec b\u1ecf qua kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng<\/h3><p>M\u1ed9t startup ph\u1ee5 ki\u1ec7n c\u00f4ng ngh\u1ec7 nh\u1eadp h\u01a1n 3. 000 tai nghe gaming theo trend qu\u1ed1c t\u1ebf m\u00e0 kh\u00f4ng kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.  H\u1ecd t\u1eadp trung v\u00e0o thi\u1ebft k\u1ebf RGB nh\u01b0ng b\u1ecf qua nhu c\u1ea7u pin l\u00e2u.<\/p><p>Sau 4 th\u00e1ng, doanh nghi\u1ec7p t\u1ed3n kho h\u01a1n 1,2 t\u1ef7 \u0111\u1ed3ng.  Chi ph\u00ed qu\u1ea3ng c\u00e1o t\u0103ng li\u00ean t\u1ee5c nh\u01b0ng conversion th\u1ea5p.  Sau khi nghi\u00ean c\u1ee9u l\u1ea1i review kh\u00e1ch h\u00e0ng, h\u1ecd chuy\u1ec3n sang d\u00f2ng pin l\u1edbn v\u00e0 ph\u1ee5c h\u1ed3i 35% doanh thu trong qu\u00fd ti\u1ebfp theo.<\/p><h3 class=\"wp-block-heading\">B\u00e0i h\u1ecdc th\u1ef1c t\u1ebf cho SME chu\u1ea9n b\u1ecb ra s\u1ea3n ph\u1ea9m m\u1edbi<\/h3><ul class=\"wp-block-list\">\n<li>Kh\u00f4ng m\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m qu\u00e1 s\u1edbm<\/li>\n\n<li>\u01afu ti\u00ean test nhu c\u1ea7u tr\u01b0\u1edbc s\u1ea3n xu\u1ea5t l\u1edbn<\/li>\n\n<li>D\u00f9ng d\u1eef li\u1ec7u thay cho c\u1ea3m t\u00ednh<\/li>\n\n<li>\u0110o hi\u1ec7u qu\u1ea3 theo t\u1eebng k\u00eanh<\/li>\n\n<li>Chu\u1ea9n b\u1ecb remarketing tr\u01b0\u1edbc launch<\/li>\n\n<li>T\u1ed1i \u01b0u n\u1ed9i dung theo insight th\u1eadt<\/li>\n\n<li>Li\u00ean t\u1ee5c c\u1eadp nh\u1eadt h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng<\/li>\n<\/ul><p>Startup Vi\u1ec7t Nam th\u00e0nh c\u00f4ng th\u01b0\u1eddng kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p c\u00f3 ng\u00e2n s\u00e1ch l\u1edbn nh\u1ea5t.  H\u1ecd th\u1eafng nh\u1edd hi\u1ec3u kh\u00e1ch h\u00e0ng nhanh h\u01a1n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m linh ho\u1ea1t h\u01a1n \u0111\u1ed1i th\u1ee7.<\/p><h2 class=\"wp-block-heading\">C\u00e1ch bi\u1ebfn d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/cach-bien-du-lieu-nghien-cuu-thi-truong-thanh-chien-luoc-tang-truong-dai-han-1778346950585_no_wm-scaled.jpg\" alt=\"C\u00e1ch bi\u1ebfn d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n\" title=\"C\u00e1ch bi\u1ebfn d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n\"><figcaption class=\"wp-element-caption\">C\u00e1ch bi\u1ebfn d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n<\/figcaption><\/figure><h3 class=\"wp-block-heading\">Ch\u1ecdn k\u00eanh marketing ph\u00f9 h\u1ee3p theo t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng<\/h3><p>Kh\u00f4ng ph\u1ea3i k\u00eanh n\u00e0o c\u0169ng ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi s\u1ea3n ph\u1ea9m.  SME c\u1ea7n ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch theo h\u00e0nh vi th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p><p>N\u1ebfu kh\u00e1ch h\u00e0ng c\u1ea7n t\u00ecm hi\u1ec3u k\u1ef9 tr\u01b0\u1edbc khi mua, SEO v\u00e0 content marketing s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n.  N\u1ebfu quy\u1ebft \u0111\u1ecbnh mua nhanh, TikTok Ads ho\u1eb7c social commerce c\u00f3 th\u1ec3 t\u1ea1o chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n.<\/p><p>Doanh nghi\u1ec7p n\u00ean x\u00e2y <a href=\"https:\/\/dps.media\/zh\/zhuan-ye-zong-ti-seo-fu-wu\/\">chi\u1ebfn l\u01b0\u1ee3c SEO t\u1ed5ng th\u1ec3<\/a> cho doanh nghi\u1ec7p \u0111\u1ec3 t\u0103ng traffic d\u00e0i h\u1ea1n thay v\u00ec ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o ads tr\u1ea3 ph\u00ed.<\/p><h3 class=\"wp-block-heading\">Thi\u1ebft l\u1eadp KPI cho 90 ng\u00e0y sau product launch<\/h3><p>Ba th\u00e1ng \u0111\u1ea7u sau product launch l\u00e0 giai \u0111o\u1ea1n quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng.  Doanh nghi\u1ec7p n\u00ean theo d\u00f5i CAC, retention, ROAS v\u00e0 t\u1ef7 l\u1ec7 mua l\u1ea1i.<\/p><p>H\u00e3y \u0111\u1eb7t ng\u01b0\u1ee1ng c\u1ea3nh b\u00e1o r\u00f5 r\u00e0ng.  V\u00ed d\u1ee5, n\u1ebfu ROAS d\u01b0\u1edbi 1. 5 sau 30 ng\u00e0y, c\u1ea7n t\u1ed1i \u01b0u creative ho\u1eb7c target ngay thay v\u00ec ti\u1ebfp t\u1ee5c t\u0103ng ng\u00e2n s\u00e1ch.<\/p><div class=\"wp-block-table\"><table><thead><tr><th>KPI<\/th><th>Ng\u01b0\u1ee1ng t\u1ed1t<\/th><th>Ng\u01b0\u1ee1ng c\u1ea7n t\u1ed1i \u01b0u<\/th><th>\u76ee\u6807<\/th><\/tr><\/thead><tbody><tr><td>CTR<\/td><td>>2%<\/td><td><1%<\/td><td>T\u0103ng quan t\u00e2m<\/td><\/tr><tr><td>CAC<\/td><td>Trong bi\u00ean l\u1ee3i nhu\u1eadn<\/td><td>V\u01b0\u1ee3t l\u1ee3i nhu\u1eadn<\/td><td>\u4f18\u5316\u6210\u672c<\/td><\/tr><tr><td>ROAS<\/td><td>>2<\/td><td><1.5<\/td><td>\u63d0\u5347\u6536\u5165<\/td><\/tr><tr><td>Retention<\/td><td>>25%<\/td><td><10%<\/td><td>T\u0103ng mua l\u1ea1i<\/td><\/tr><\/tbody><\/table><\/div><h3 class=\"wp-block-heading\">T\u1ed1i \u01b0u li\u00ean t\u1ee5c b\u1eb1ng d\u1eef li\u1ec7u first-party<\/h3><p>D\u1eef li\u1ec7u first-party s\u1ebd ng\u00e0y c\u00e0ng quan tr\u1ecdng khi n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o si\u1ebft tracking.  SME c\u1ea7n x\u00e2y h\u1ec7 th\u1ed1ng CRM v\u00e0 remarketing c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t.<\/p><p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu th\u1eadp email, h\u00e0nh vi mua v\u00e0 l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung marketing.  \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m ph\u1ee5 thu\u1ed9c v\u00e0o thu\u1eadt to\u00e1n qu\u1ea3ng c\u00e1o.<\/p><p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng k\u1ebft th\u00fac sau ng\u00e0y ra m\u1eaft.  \u0110\u00f3 l\u00e0 quy tr\u00ecnh li\u00ean t\u1ee5c gi\u00fap startup Vi\u1ec7t Nam th\u00edch nghi v\u1edbi h\u00e0nh vi ti\u00eau d\u00f9ng thay \u0111\u1ed5i nhanh.<\/p><ul class=\"wp-block-list\">\n<li>Lu\u00f4n c\u1eadp nh\u1eadt insight kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\n\n<li>Test creative theo chu k\u1ef3 ng\u1eafn<\/li>\n\n<li>\u01afu ti\u00ean d\u1eef li\u1ec7u first-party<\/li>\n\n<li>Theo d\u00f5i CAC v\u00e0 ROAS h\u00e0ng tu\u1ea7n<\/li>\n\n<li>T\u1ed1i \u01b0u remarketing li\u00ean t\u1ee5c<\/li>\n\n<li>\u0110\u00e1nh gi\u00e1 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng th\u1eadt<\/li>\n<\/ul><p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p gi\u1ea3m r\u1ee7i ro tr\u01b0\u1edbc product launch v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n.  Startup Vi\u1ec7t Nam c\u00e0ng hi\u1ec3u kh\u00e1ch h\u00e0ng s\u00e2u, kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u chi ph\u00ed marketing c\u00e0ng cao.<\/p><p>Nh\u1eefng \u0111i\u1ec3m quan tr\u1ecdng c\u1ea7n nh\u1edb:<\/p><ul class=\"wp-block-list\">\n<li>Kh\u00f4ng tung s\u1ea3n ph\u1ea9m ch\u1ec9 d\u1ef1a v\u00e0o c\u1ea3m t\u00ednh<\/li>\n\n<li>Lu\u00f4n test nhu c\u1ea7u tr\u01b0\u1edbc s\u1ea3n xu\u1ea5t l\u1edbn<\/li>\n\n<li>Benchmark \u0111\u1ed1i th\u1ee7 b\u1eb1ng d\u1eef li\u1ec7u th\u1eadt<\/li>\n\n<li>\u0110o hi\u1ec7u qu\u1ea3 theo KPI r\u00f5 r\u00e0ng<\/li>\n\n<li>\u01afu ti\u00ean omnichannel v\u00e0 remarketing<\/li>\n\n<li>T\u1eadn d\u1ee5ng d\u1eef li\u1ec7u first-party d\u00e0i h\u1ea1n<\/li>\n\n<li>T\u1ed1i \u01b0u product launch li\u00ean t\u1ee5c<\/li>\n<\/ul><p>N\u1ebfu SME c\u1ea7n x\u00e2y chi\u1ebfn l\u01b0\u1ee3c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 tri\u1ec3n khai digital marketing \u0111\u1ed3ng b\u1ed9, DPS. MEDIA l\u00e0 \u0111\u1ed1i t\u00e1c ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p Vi\u1ec7t mu\u1ed1n t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng b\u1eb1ng d\u1eef li\u1ec7u v\u00e0 hi\u1ec7u qu\u1ea3 th\u1ef1c chi\u1ebfn.<\/p><p>\n \nC\u1ed9ng \u0111\u1ed3ng Kinh doanh Vi\u1ec7t Nam\n+3\nen.vecom.vn\n+3\nDecision Lab\n+3<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: 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Tuy nhi\u00ean, m\u1ed9t product launch thi\u1ebfu d\u1eef li\u1ec7u th\u01b0\u1eddng khi\u1ebfn doanh nghi\u1ec7p t\u1ed1n ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o nh\u01b0ng kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c nhu c\u1ea7u th\u1eadt.Theo We Are Social 2026, ng\u01b0\u1eddi d\u00f9ng Internet Vi\u1ec7t [&hellip;]<\/p>","protected":false},"author":0,"featured_media":38743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1635],"tags":[],"class_list":["post-38742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"rankmath_keywords":{"primary":"nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi ra s\u1ea3n ph\u1ea9m, product launch, startup Vi\u1ec7t Nam","secondary":["product launch","startup Vi\u1ec7t Nam"]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi ra s\u1ea3n ph\u1ea9m, product launch, startup Vi\u1ec7t Nam","seo_keywords":{"primary":"nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi ra s\u1ea3n ph\u1ea9m, product launch, startup Vi\u1ec7t Nam","secondary":["product launch","startup Vi\u1ec7t Nam"]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/38742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=38742"}],"version-history":[{"count":1,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/38742\/revisions"}],"predecessor-version":[{"id":38749,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/38742\/revisions\/38749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/38743"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=38742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=38742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=38742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}