{"id":38733,"date":"2026-05-09T12:13:19","date_gmt":"2026-05-09T05:13:19","guid":{"rendered":"https:\/\/dps.media\/cac-loai-nghien-cuu-thi-truong-cho-smes\/"},"modified":"2026-05-09T12:13:45","modified_gmt":"2026-05-09T05:13:45","slug":"smes-de-shi-chang-yan-jiu-lei-xing","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/smes-de-shi-chang-yan-jiu-lei-xing\/","title":{"rendered":"\u5e02\u573a\u7814\u7a76\u7c7b\u578b\uff1a6 \u79cd\u6709\u6548\u7684\u9009\u62e9\u65b9\u5f0f"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>\u968f\u7740\u5e7f\u544a\u6210\u672c\u4e0d\u65ad\u4e0a\u5347\uff0c\u5404\u7c7b\u5e02\u573a\u8c03\u7814\u6b63\u6210\u4e3a\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u7684\u751f\u5b58\u5de5\u5177\u3002\u8bb8\u591a\u4f01\u4e1a\u5728\u6570\u5b57\u8425\u9500\u4e0a\u6295\u5165\u9884\u7b97\uff0c\u4f46\u4ecd\u4e0d\u6e05\u695a\u5ba2\u6237\u771f\u6b63\u60f3\u8981\u4ec0\u4e48\u3002.<\/p><p>\u6839\u636e We Are Social 2026\uff0c\u8d8a\u5357\u62e5\u6709\u8d85\u8fc7 <a href=\"https:\/\/vov.gov.vn\/luong-nguoi-dung-internet-tren-toan-the-gioi-dat-466-ti-dtnew-235735\" rel=\"nofollow noopener\" target=\"_blank\">7270 \u4e07\u7528\u6237<\/a> \u793e\u4ea4\u7f51\u7edc\u548c\u8d85\u8fc7 7800 \u4e07\u4e92\u8054\u7f51\u7528\u6237\u3002\u8fd9\u4f7f\u5f97\u8d2d\u4e70\u884c\u4e3a\u7684\u53d8\u5316\u6bd4\u4ee5\u524d\u5feb\u5f97\u591a\u3002\u540c\u65f6\uff0cMeltwater \u7684 Digital 2026 \u62a5\u544a\u663e\u793a\uff0c2026 \u5e74\u8d8a\u5357\u7684\u6570\u5b57\u5e7f\u544a\u652f\u51fa\u5c06\u7ee7\u7eed\u5927\u5e45\u589e\u957f\u3002.<\/p><p>\u672c\u6587\u5c06\u5e2e\u52a9\u4f01\u4e1a\u4e86\u89e3\u6bcf\u79cd\u5e02\u573a\u8c03\u7814\u65b9\u6cd5\uff0c\u77e5\u9053\u4f55\u65f6\u4f7f\u7528\u684c\u9762\u8c03\u7814\uff08desk research\uff09\u3001\u4f55\u65f6\u9700\u8981\u5b9a\u6027\u5b9a\u91cf\u7814\u7a76\u6216\u6df1\u5ea6\u8bbf\u8c08\uff08in-depth interview\uff09\uff0c\u4ee5\u4f18\u5316\u8425\u9500\u9884\u7b97\u3002.<\/p><h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u5404\u7c7b\u5e02\u573a\u8c03\u7814\uff1f\u4e3a\u4ec0\u4e48\u8d8a\u5357\u4f01\u4e1a\u9700\u8981\u5173\u6ce8\uff1f<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/cac-loai-nghien-cuu-thi-truong-la-gi-va-vi-sao-doanh-nghiep-viet-can-quan-tam-1778302944882_no_wm-scaled.jpg\" alt=\"cac-loai-nghien-cuu-thi-truong\" title=\"\u4ec0\u4e48\u662f\u5404\u7c7b\u5e02\u573a\u8c03\u7814\uff1f\u4e3a\u4ec0\u4e48\u8d8a\u5357\u4f01\u4e1a\u9700\u8981\u5173\u6ce8\uff1f\"><figcaption class=\"wp-element-caption\">\u4ec0\u4e48\u662f\u5404\u7c7b\u5e02\u573a\u8c03\u7814\uff1f\u4e3a\u4ec0\u4e48\u8d8a\u5357\u4f01\u4e1a\u9700\u8981\u5173\u6ce8\uff1f<\/figcaption><\/figure><h3 class=\"wp-block-heading\">2026\u20132026 \u9636\u6bb5\u7684\u5e02\u573a\u8c03\u7814\u53d1\u751f\u4e86\u54ea\u4e9b\u53d8\u5316\uff1f<\/h3><p>\u4ee5\u524d\uff0c\u8bb8\u591a\u4e2d\u5c0f\u4f01\u4e1a\u4ec5\u51ed\u76f4\u89c9\u6216\u4e2a\u4eba\u7ecf\u9a8c\u6765\u51b3\u5b9a\u4ea7\u54c1\u548c\u8425\u9500\u6d3b\u52a8\u3002\u7136\u800c\uff0c\u6570\u5b57\u73af\u5883\u5bfc\u81f4\u7528\u6237\u884c\u4e3a\u4e0d\u65ad\u6ce2\u52a8\u3002\u6839\u636e DataReportal 2026\uff0c\u8d8a\u5357\u7528\u6237\u5e73\u5747\u6bcf\u5929\u82b1\u8d39\u8d85\u8fc7 <a href=\"https:\/\/vi.wikipedia.org\/wiki\/%C4%90%E1%BB%93ng_h%E1%BB%93_s%C3%A1u_gi%E1%BB%9D\" rel=\"nofollow noopener\" target=\"_blank\">6 \u5c0f\u65f6<\/a> \u5728\u4e92\u8054\u7f51\u4e0a\u3002.<\/p><p>\u8fd9\u4e3a\u4f01\u4e1a\u6316\u6398\u6d77\u91cf\u884c\u4e3a\u6570\u636e\u521b\u9020\u4e86\u6761\u4ef6\u3002.<\/p><p>\u5e02\u573a\u8c03\u7814\u73b0\u5728\u4e0d\u518d\u662f\u5927\u578b\u96c6\u56e2\u7684\u4e13\u5c5e\u6d3b\u52a8\u3002\u5c0f\u4f01\u4e1a\u4e5f\u53ef\u4ee5\u5229\u7528\u793e\u4ea4\u5a92\u4f53\u8046\u542c\uff08social listening\uff09\u3001\u5728\u7ebf\u8c03\u67e5\u6216\u684c\u9762\u8c03\u7814\u6765\u66f4\u5feb\u5730\u4e86\u89e3\u5ba2\u6237\u3002DPS.<\/p><p>MEDIA \u5efa\u8bae\u4e2d\u5c0f\u4f01\u4e1a\u5728\u6269\u5927\u5e7f\u544a\u9884\u7b97\u4e4b\u524d\uff0c\u5e94\u5148\u4ece\u7b80\u5355\u6570\u636e\u5165\u624b\uff0c\u4ee5\u907f\u514d\u5c06\u94b1\u82b1\u5728\u9519\u8bef\u7684\u5ba2\u6237\u7fa4\u4f53\u4e0a\u3002.<\/p><ul class=\"wp-block-list\">\n<li>\u5728\u63a8\u51fa\u65b0\u4ea7\u54c1\u524d\u5206\u6790\u641c\u7d22\u8d8b\u52bf<\/li>\n\n<li>\u6309\u7279\u5b9a\u5730\u7406\u533a\u57df\u8861\u91cf\u9700\u6c42<\/li>\n\n<li>\u5728\u793e\u4ea4\u7f51\u7edc\u4e0a\u8ddf\u8e2a\u5ba2\u6237\u884c\u4e3a<\/li>\n\n<li>\u8bc4\u4f30\u76f4\u63a5\u7ade\u4e89\u5bf9\u624b<\/li>\n\n<li>\u5728\u6269\u5927\u5e7f\u544a\u89c4\u6a21\u524d\u68c0\u67e5\u8d1f\u9762\u53cd\u9988<\/li>\n\n<li>\u786e\u5b9a\u5e26\u6765\u9ad8\u8f6c\u5316\u7684\u8425\u9500\u6e20\u9053<\/li>\n<\/ul><p>\u7b2c 3 \u533a\u7684\u4e00\u4e2a\u5316\u5986\u54c1\u54c1\u724c\u66fe\u8fde\u7eed\u4e09\u4e2a\u6708\u6295\u653e TikTok \u5e7f\u544a\uff0c\u4f46\u8f6c\u5316\u7387\u4ec5\u4e3a 0.7%\u3002\u7ecf\u8fc7\u5e02\u573a\u8c03\u7814\uff0c\u4f01\u4e1a\u53d1\u73b0\u76ee\u6807\u5ba2\u6237\u4f18\u5148\u8003\u8651\u76ae\u80a4\u79d1\u4e13\u5bb6\u7684\u8bc4\u8bba\uff0c\u800c\u975e\u5a31\u4e50\u578b KOL\u3002\u66f4\u6539\u4fe1\u606f\u540e\uff0c\u6bcf\u5355\u6210\u672c\u964d\u4f4e\u4e86 38%\u3002.<\/p><p>\u6cb3\u5185\u7684\u4e00\u5bb6\u5065\u5eb7\u98df\u54c1\u521d\u521b\u516c\u53f8\u4e5f\u9047\u5230\u4e86\u7c7b\u4f3c\u60c5\u51b5\u3002\u4ed6\u4eec\u96c6\u4e2d\u9488\u5bf9 18\u201322 \u5c81\u4eba\u7fa4\u6295\u653e Meta \u5e7f\u544a\uff0c\u4f46\u8c03\u67e5\u6570\u636e\u8868\u660e\uff0c\u771f\u6b63\u7684\u5ba2\u6237\u7fa4\u662f 28\u201335 \u5c81\u7684\u529e\u516c\u5ba4\u804c\u5458\u3002\u8c03\u6574\u6d3b\u52a8\u540e\uff0c\u4e24\u4e2a\u6708\u5185\u7ebf\u4e0a\u6536\u5165\u589e\u957f\u4e86 64%\u3002.<\/p><h3 class=\"wp-block-heading\">\u4f01\u4e1a\u4ec0\u4e48\u65f6\u5019\u5e94\u8be5\u6295\u8d44\u8c03\u7814\u800c\u4e0d\u662f\u7acb\u5373\u6295\u653e\u5e7f\u544a\uff1f<\/h3><p>\u8bb8\u591a\u4e2d\u5c0f\u4f01\u4e1a\u503e\u5411\u4e8e\u5728\u4ea7\u54c1\u521a\u5b8c\u6210\u65f6\u5c31\u7acb\u5373\u6295\u653e\u5e7f\u544a\u3002\u8fd9\u662f\u4e00\u4e2a\u5e38\u89c1\u7684\u9519\u8bef\uff0c\u56e0\u4e3a\u4f01\u4e1a\u8fd8\u4e0d\u77e5\u9053\u5ba2\u6237\u6700\u5173\u5fc3\u4ec0\u4e48\u3002\u5982\u679c\u4e0d\u4e86\u89e3\u6d1e\u5bdf\uff08insight\uff09\uff0c\u5e7f\u544a\u9884\u7b97\u5f80\u5f80\u4f1a\u88ab\u5206\u6563\u3002.<\/p><p>\u4f01\u4e1a\u5e94\u5728\u63a8\u51fa\u65b0\u4ea7\u54c1\u3001\u6269\u5f20\u5e02\u573a\u6216\u66f4\u6539\u54c1\u724c\u5b9a\u4f4d\u524d\u8fdb\u884c\u8c03\u7814\u3002\u9884\u7b97\u5728\u6bcf\u5b63\u5ea6 1 \u4ebf\u8d8a\u5357\u76fe\u4ee5\u4e0b\u65f6\uff0c\u6295\u8d44 10\u201315% \u7528\u4e8e\u7814\u7a76\u901a\u5e38\u80fd\u663e\u8457\u964d\u4f4e\u627e\u9519\u53d7\u4f17\u7684\u6210\u672c\u3002.<\/p><div class=\"wp-block-table\"><table><thead><tr><th>\u60c5\u5883<\/th><th>\u5e94\u8be5\u7814\u7a76\u5417\uff1f<\/th><th>\u5408\u9002\u7684\u65b9\u6cd5<\/th><th>\u4f18\u5148\u7ea7<\/th><\/tr><\/thead><tbody><tr><td>\u53d1\u5e03\u65b0\u4ea7\u54c1<\/td><td>\u662f<\/td><td>\u6df1\u5ea6\u8bbf\u8c08<\/td><td>\u9ad8<\/td><\/tr><tr><td>\u6269\u5f20\u7701\u5e02<\/td><td>\u662f<\/td><td>\u684c\u9762\u8c03\u7814<\/td><td>\u9ad8<\/td><\/tr><tr><td>\u5e7f\u544a\u4f18\u5316<\/td><td>\u662f<\/td><td>\u5b9a\u91cf<\/td><td>\u4e2d\u7b49<\/td><\/tr><tr><td>\u66f4\u6362\u54c1\u724c\u6807\u8bc6<\/td><td>\u662f<\/td><td>\u5b9a\u6027<\/td><td>\u9ad8<\/td><\/tr><\/tbody><\/table><\/div><h3 class=\"wp-block-heading\">\u4e2d\u5c0f\u4f01\u4e1a\u5ffd\u89c6\u5e02\u573a\u6570\u636e\u65f6\u7684\u5e38\u89c1\u9519\u8bef<\/h3><p>\u7b2c\u4e00\u4e2a\u9519\u8bef\u662f\u7528\u5185\u90e8\u610f\u89c1\u4ee3\u66ff\u5ba2\u6237\u53cd\u9988\u3002\u8fd9\u5bfc\u81f4\u4ea7\u54c1\u7b26\u5408\u521b\u59cb\u56e2\u961f\u7684\u559c\u597d\uff0c\u4f46\u4e0d\u7b26\u5408\u5e02\u573a\u9700\u6c42\u3002.<\/p><p>\u7b2c\u4e8c\u4e2a\u9519\u8bef\u662f\u4f7f\u7528\u8fc7\u65f6\u7684\u6570\u636e\u3002\u7ebf\u4e0a\u6d88\u8d39\u884c\u4e3a\u53d8\u5316\u975e\u5e38\u5feb\u3002\u6839\u636e We Are Social 2026\uff0c\u8d8a\u5357\u7684 TikTok \u6210\u5e74\u7528\u6237\u5df2\u8d85\u8fc7 6700 \u4e07\u3002.<\/p><p>\u5982\u679c\u4f01\u4e1a\u4ecd\u7136\u53ea\u5173\u6ce8 Facebook\uff0c\u89e6\u8fbe\u80fd\u529b\u5c06\u5927\u5e45\u4e0b\u964d\u3002.<\/p><p>\u5e73\u76db\u90e1\u7684\u4e00\u5bb6\u5bb6\u5177\u4f01\u4e1a\u66fe\u56e0\u6839\u636e Pinterest \u56fd\u9645\u8d8b\u52bf\u8fdb\u53e3\u4ea7\u54c1\u800c\u635f\u5931\u8fd1 4 \u4ebf\u8d8a\u5357\u76fe\u3002\u5b9e\u5730\u8c03\u67e5\u540e\uff0c\u4ed6\u4eec\u53d1\u73b0\u8d8a\u5357\u4e70\u5bb6\u4f18\u5148\u8003\u8651\u6781\u7b80\u4e14\u6613\u4e8e\u6e05\u6d01\u7684\u4ea7\u54c1\uff0c\u800c\u975e\u5ba1\u7f8e\u56e0\u7d20\u3002\u8c03\u6574\u4ea7\u54c1\u76ee\u5f55\u540e\uff0c\u516d\u4e2a\u6708\u5185\u5e93\u5b58\u7387\u964d\u4f4e\u4e86 31%\u3002.<\/p><h2 class=\"wp-block-heading\">\u76ee\u524d\u6700\u6d41\u884c\u7684\u5404\u7c7b\u5e02\u573a\u8c03\u7814<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/cac-loai-nghien-cuu-thi-truong-pho-bien-nhat-hien-nay-1778303169381_no_wm.jpg\" alt=\"\u76ee\u524d\u6700\u6d41\u884c\u7684\u5404\u7c7b\u5e02\u573a\u8c03\u7814\" title=\"\u76ee\u524d\u6700\u6d41\u884c\u7684\u5404\u7c7b\u5e02\u573a\u8c03\u7814\"><figcaption class=\"wp-element-caption\">\u76ee\u524d\u6700\u6d41\u884c\u7684\u5404\u7c7b\u5e02\u573a\u8c03\u7814<\/figcaption><\/figure><h3 class=\"wp-block-heading\">\u9700\u8981\u5feb\u901f\u8bc4\u4f30\u5e02\u573a\u65f6\uff0c\u684c\u9762\u8c03\u7814\u5f88\u5408\u9002<\/h3><p>\u684c\u9762\u8c03\u7814\u662f\u5229\u7528\u884c\u4e1a\u62a5\u544a\u3001Google Trends \u6570\u636e\u3001\u793e\u4ea4\u5a92\u4f53\u7edf\u8ba1\u6216\u5bf9\u624b\u62a5\u544a\u4e2d\u73b0\u6709\u6570\u636e\u7684\u65b9\u6cd5\u3002\u5bf9\u4e8e\u9884\u7b97\u8f83\u4f4e\u3001\u9700\u8981\u5feb\u901f\u8bc4\u4f30\u5e02\u573a\u7684\u4e2d\u5c0f\u4f01\u4e1a\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u4e2a\u5408\u9002\u7684\u9009\u62e9\u3002.<\/p><p>\u5f53\u4f01\u4e1a\u9700\u8981\u786e\u5b9a\u5e02\u573a\u89c4\u6a21\u3001\u884c\u4e1a\u8d8b\u52bf\u6216\u57fa\u672c\u6d88\u8d39\u884c\u4e3a\u65f6\uff0c\u5e94\u4f7f\u7528\u684c\u9762\u8c03\u7814\u3002\u5982\u679c\u9884\u7b97\u4f4e\u4e8e 2000 \u4e07\u8d8a\u5357\u76fe\uff0c\u8fd9\u901a\u5e38\u662f\u5f00\u5c55\u66f4\u5927\u89c4\u6a21\u8c03\u67e5\u524d\u7684\u5408\u7406\u8d77\u70b9\u3002.<\/p><p>\u6839\u636e DPS. MEDIA \u7684\u7ecf\u9a8c\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u5728\u6269\u5927\u5e7f\u544a\u89c4\u6a21\u524d\uff0c\u5e94\u7ed3\u5408 Google Trends\u3001Meta Audience Insights \u548c Digital 2026 \u62a5\u544a\u7684\u6570\u636e\u6765\u68c0\u67e5\u5e02\u573a\u9700\u6c42\u3002.<\/p><ul class=\"wp-block-list\">\n<li>\u68c0\u67e5\u5b63\u8282\u6027\u641c\u7d22\u91cf<\/li>\n\n<li>\u5206\u6790\u7ade\u4e89\u5bf9\u624b\u6b63\u5728\u6295\u653e\u7684\u5185\u5bb9<\/li>\n\n<li>\u8bc4\u4f30\u884c\u4e1a\u7ade\u4e89\u7a0b\u5ea6<\/li>\n\n<li>\u786e\u5b9a\u9ad8\u9700\u6c42\u533a\u57df<\/li>\n\n<li>\u6309\u5e74\u9f84\u7ec4\u6bd4\u8f83\u884c\u4e3a<\/li>\n\n<li>\u8861\u91cf\u54c1\u724c\u5173\u6ce8\u5ea6<\/li>\n<\/ul><h3 class=\"wp-block-heading\">\u5b9a\u6027\u7814\u7a76\u6709\u52a9\u4e8e\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\u6d1e\u5bdf<\/h3><p>\u5b9a\u6027\u7814\u7a76\u4fa7\u91cd\u4e8e\u8d2d\u4e70\u884c\u4e3a\u80cc\u540e\u7684\u52a8\u673a\u3001\u60c5\u611f\u548c\u539f\u56e0\u3002\u8be5\u65b9\u6cd5\u901a\u5e38\u91c7\u7528\u5c0f\u7ec4\u8bbf\u8c08\u6216\u89c2\u5bdf\u7528\u6237\u884c\u4e3a\u3002.<\/p><p>\u5f53\u4f01\u4e1a\u9700\u8981\u4e86\u89e3\u5ba2\u6237\u4e3a\u4ec0\u4e48\u4e0d\u8d2d\u4e70\u3001\u4e0d\u4fe1\u4efb\u6216\u4e0d\u56de\u5934\u65f6\uff0c\u5b9a\u6027\u7814\u7a76\u975e\u5e38\u5408\u9002\u3002\u4e00\u4e2a 8\u201315 \u4eba\u7684\u53c2\u4e0e\u5c0f\u7ec4\u901a\u5e38\u8db3\u4ee5\u786e\u5b9a\u5e38\u89c1\u7684\u884c\u4e3a\u6a21\u5f0f\u3002.<\/p><p>\u5b88\u5fb7\u5e02\u7684\u4e00\u5bb6\u5496\u5561\u54c1\u724c\u66fe\u8ba4\u4e3a\u5ba2\u6237\u5173\u5fc3\u4f4e\u4ef7\u3002\u7136\u800c\uff0c\u5b9a\u6027\u7814\u7a76\u663e\u793a\u4e70\u5bb6\u5b9e\u9645\u4e0a\u4f18\u5148\u8003\u8651\u5b89\u9759\u7684\u5de5\u4f5c\u7a7a\u95f4\u3002\u6539\u53d8\u5e97\u9762\u8bbe\u8ba1\u548c\u5ba3\u4f20\u5185\u5bb9\u540e\uff0c\u56de\u5934\u5ba2\u589e\u957f\u4e86 43%\u3002.<\/p><h3 class=\"wp-block-heading\">\u7528\u4e8e\u8861\u91cf\u548c\u9884\u6d4b\u7684\u5b9a\u91cf\u7814\u7a76<\/h3><p>\u5b9a\u91cf\u7814\u7a76\u5229\u7528\u5927\u89c4\u6a21\u8c03\u67e5\u6765\u8861\u91cf\u8d8b\u52bf\u548c\u9884\u6d4b\u884c\u4e3a\u3002\u8fd9\u6709\u52a9\u4e8e\u4f01\u4e1a\u57fa\u4e8e\u6570\u636e\u800c\u975e\u611f\u6027\u8fdb\u884c\u51b3\u7b56\u3002.<\/p><p>\u901a\u5e38\uff0c100\u2013300 \u4e2a\u6837\u672c\u7684\u8c03\u67e5\u5bf9\u5f53\u5730\u4e2d\u5c0f\u4f01\u4e1a\u6765\u8bf4\u5df2\u7ecf\u8db3\u591f\u3002\u5bf9\u4e8e\u5168\u56fd\u6027\u54c1\u724c\uff0c\u4f01\u4e1a\u5e94\u6309\u533a\u57df\u6269\u5927\u6837\u672c\u89c4\u6a21\u3002.<\/p><p>\u5b9a\u6027\u4e0e\u5b9a\u91cf\u65b9\u6cd5\u7ecf\u5e38\u7ed3\u5408\u4f7f\u7528\uff0c\u65e2\u80fd\u7406\u89e3\u6d1e\u5bdf\uff0c\u53c8\u6709\u6570\u636e\u9a8c\u8bc1\u3002\u4f8b\u5982\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5148\u8fdb\u884c\u6df1\u5ea6\u8bbf\u8c08\uff0c\u7136\u540e\u5f00\u5c55\u5927\u8303\u56f4\u8c03\u67e5\u4ee5\u9a8c\u8bc1\u5047\u8bbe\u3002.<\/p><div class=\"wp-block-table\"><table><thead><tr><th>\u65b9\u6cd5<\/th><th>\u76ee\u6807<\/th><th>\u8d39\u7528<\/th><th>\u6d1e\u5bdf\u6df1\u5ea6<\/th><\/tr><\/thead><tbody><tr><td>\u684c\u9762\u8c03\u7814<\/td><td>\u5feb\u901f\u8bc4\u4f30<\/td><td>\u4f4e<\/td><td>\u4e2d\u7b49<\/td><\/tr><tr><td>\u5b9a\u6027<\/td><td>\u7406\u89e3\u52a8\u673a<\/td><td>\u4e2d\u7b49<\/td><td>\u9ad8<\/td><\/tr><tr><td>\u5b9a\u91cf<\/td><td>\u8861\u91cf\u8d8b\u52bf<\/td><td>\u4e2d\u7b49<\/td><td>\u4e2d\u7b49<\/td><\/tr><tr><td>\u6df1\u5ea6\u8bbf\u8c08<\/td><td>\u6df1\u5165\u5206\u6790<\/td><td>\u9ad8<\/td><td>\u975e\u5e38\u9ad8<\/td><\/tr><tr><td>\u793e\u4ea4\u5a92\u4f53\u8046\u542c<\/td><td>\u8ddf\u8e2a\u53cd\u9988<\/td><td>\u4f4e<\/td><td>\u9ad8<\/td><\/tr><\/tbody><\/table><\/div><h3 class=\"wp-block-heading\">\u6df1\u5ea6\u8bbf\u8c08\u9002\u7528\u4e8e B2B \u95ee\u9898\u6216\u65b0\u4ea7\u54c1<\/h3><p>\u6df1\u5ea6\u8bbf\u8c08\u662f\u5bf9\u6bcf\u4e2a\u4e2a\u4f53\u8fdb\u884c\u957f\u65f6\u95f4\u7684\u6df1\u5165\u8bbf\u8c08\u5f62\u5f0f\u3002\u8fd9\u79cd\u65b9\u6cd5\u9002\u7528\u4e8e B2B \u884c\u4e1a\u3001\u91d1\u878d\u3001\u6559\u80b2\u6216\u8d2d\u4e70\u5468\u671f\u957f\u7684\u65b0\u4ea7\u54c1\u3002.<\/p><p>\u6bcf\u6b21\u8bbf\u8c08\u901a\u5e38\u6301\u7eed 45\u201390 \u5206\u949f\u3002\u4f01\u4e1a\u5e94\u81f3\u5c11\u8fdb\u884c 10 \u6b21\u8bbf\u8c08\uff0c\u4ee5\u627e\u5230\u53ef\u9760\u7684\u5171\u540c\u70b9\u3002.<\/p><p>\u80e1\u5fd7\u660e\u5e02\u7684\u4e00\u5bb6\u4eba\u529b\u8d44\u6e90\u7ba1\u7406\u8f6f\u4ef6\u516c\u53f8\u66fe\u6295\u653e LinkedIn \u5e7f\u544a\uff0c\u4f46\u672a\u80fd\u4ea7\u751f\u9ad8\u8d28\u91cf\u7ebf\u7d22\u3002\u5728\u4e0e\u4eba\u529b\u8d44\u6e90\u603b\u76d1\u8fdb\u884c\u6df1\u5ea6\u8bbf\u8c08\u540e\uff0c\u4ed6\u4eec\u53d1\u73b0\u5ba2\u6237\u66f4\u5173\u5fc3\u6570\u636e\u96c6\u6210\u80fd\u529b\u800c\u975e AI \u529f\u80fd\u3002.<\/p><p>\u66f4\u6539\u7740\u9646\u9875\u540e\uff0c\u6f14\u793a\uff08demo\uff09\u7387\u63d0\u9ad8\u4e86 52%\u3002.<\/p><h3 class=\"wp-block-heading\">\u591a\u6e20\u9053\u5ba2\u6237\u884c\u4e3a\u8c03\u67e5<\/h3><p>\u5ba2\u6237\u73b0\u5728\u4e0d\u518d\u53ea\u5728\u5355\u4e00\u5e73\u53f0\u4e0a\u8d2d\u7269\u3002\u4ed6\u4eec\u53ef\u80fd\u4f1a\u770b TikTok\uff0c\u641c\u7d22 Google\uff0c\u7136\u540e\u624d\u5728 Shopee \u6216\u7f51\u7ad9\u4e0a\u8d2d\u4e70\u3002\u56e0\u6b64\uff0c\u591a\u6e20\u9053\u884c\u4e3a\u7814\u7a76\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\u3002.<\/p><p>\u4f01\u4e1a\u5e94\u7ed3\u5408 Google Analytics\u3001\u793e\u4ea4\u5a92\u4f53\u8046\u542c\u548c CRM \u6765\u8ddf\u8e2a\u5ba2\u6237\u8def\u5f84\u3002\u8fd9\u6709\u52a9\u4e8e\u786e\u5b9a\u4ea7\u751f\u8ba4\u77e5\u5ea6\u7684\u6e20\u9053\u548c\u4ea7\u751f\u8f6c\u5316\u7684\u6e20\u9053\u3002.<\/p><ul class=\"wp-block-list\">\n<li>\u8ddf\u8e2a\u8d2d\u524d\u884c\u4e3a<\/li>\n\n<li>\u8861\u91cf\u51b3\u7b56\u65f6\u95f4<\/li>\n\n<li>\u786e\u5b9a\u5f71\u54cd\u6700\u5f3a\u7684\u5e73\u53f0<\/li>\n\n<li>\u68c0\u67e5\u7f51\u7ad9\u56de\u8bbf\u7387<\/li>\n\n<li>\u8bc4\u4f30\u7528\u6237\u7559\u5b58\u5185\u5bb9<\/li>\n\n<li>\u6309\u8bbe\u5907\u5206\u6790\u884c\u4e3a<\/li>\n<\/ul><h3 class=\"wp-block-heading\">5 \u79cd\u65b9\u6cd5\u7684\u4f18\u7f3a\u70b9\u6bd4\u8f83<\/h3><div class=\"wp-block-table\"><table><thead><tr><th>\u7814\u7a76\u7c7b\u578b<\/th><th>\u4f18\u70b9<\/th><th>\u7f3a\u70b9<\/th><th>\u9002\u5408\u7684\u4f01\u4e1a<\/th><\/tr><\/thead><tbody><tr><td>\u684c\u9762\u8c03\u7814<\/td><td>\u5feb\u901f\u3001\u8282\u7701<\/td><td>\u7f3a\u4e4f\u6df1\u5ea6\u6d1e\u5bdf<\/td><td>\u521d\u521b\u4f01\u4e1a<\/td><\/tr><tr><td>\u5b9a\u6027<\/td><td>\u7406\u89e3\u5ba2\u6237\u60c5\u611f<\/td><td>\u96be\u4ee5\u6269\u5c55<\/td><td>\u65b0\u54c1\u724c<\/td><\/tr><tr><td>\u5b9a\u91cf<\/td><td>\u6613\u4e8e\u8861\u91cf<\/td><td>\u8017\u8d39\u8c03\u67e5\u65f6\u95f4<\/td><td>\u7535\u5546<\/td><\/tr><tr><td>\u6df1\u5ea6\u8bbf\u8c08<\/td><td>\u4e13\u4e1a\u6d1e\u5bdf<\/td><td>\u6210\u672c\u9ad8<\/td><td>B2B<\/td><\/tr><tr><td>\u793e\u4ea4\u5a92\u4f53\u8046\u542c<\/td><td>\u5b9e\u65f6\u8ddf\u8e2a<\/td><td>\u6570\u636e\u6613\u5e72\u6270<\/td><td>\u7ebf\u4e0a\u4e2d\u5c0f\u4f01\u4e1a<\/td><\/tr><\/tbody><\/table><\/div><h2 class=\"wp-block-heading\">\u54ea\u4e9b\u4f01\u4e1a\u5e94\u8be5\u4f7f\u7528\u54ea\u79cd\u7c7b\u578b\u7684\u5e02\u573a\u8c03\u7814\uff1f<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/doanh-nghiep-nao-nen-dung-tung-loai-nghien-cuu-thi-truong-1778303250763_no_wm-scaled.jpg\" alt=\"\u54ea\u4e9b\u4f01\u4e1a\u5e94\u8be5\u4f7f\u7528\u54ea\u79cd\u7c7b\u578b\u7684\u5e02\u573a\u8c03\u7814\uff1f\" title=\"\u54ea\u4e9b\u4f01\u4e1a\u5e94\u8be5\u4f7f\u7528\u54ea\u79cd\u7c7b\u578b\u7684\u5e02\u573a\u8c03\u7814\uff1f\"><figcaption class=\"wp-element-caption\">\u54ea\u4e9b\u4f01\u4e1a\u5e94\u8be5\u4f7f\u7528\u54ea\u79cd\u7c7b\u578b\u7684\u5e02\u573a\u8c03\u7814\uff1f<\/figcaption><\/figure><h3 class=\"wp-block-heading\">\u65b0\u521b\u4e1a\u7684\u4e2d\u5c0f\u4f01\u4e1a\u5e94\u4f18\u5148\u9009\u62e9\u54ea\u79cd\u65b9\u6cd5\uff1f<\/h3><p>\u521d\u521b\u516c\u53f8\u901a\u5e38\u9884\u7b97\u6709\u9650\uff0c\u56e0\u6b64\u9700\u8981\u4f18\u5148\u8003\u8651\u901f\u5ea6\u548c\u6548\u7387\u3002\u5728\u521d\u59cb\u9636\u6bb5\uff0c\u684c\u9762\u8c03\u7814\u7ed3\u5408\u793e\u4ea4\u5a92\u4f53\u8046\u542c\u662f\u5408\u9002\u7684\u9009\u62e9\u3002.<\/p><p>\u4f01\u4e1a\u5e94\u91cd\u70b9\u786e\u5b9a\u4e09\u4e2a\u8981\u7d20\uff1a\u5e02\u573a\u9700\u6c42\u3001\u6838\u5fc3\u5ba2\u6237\u7fa4\u548c\u7ade\u4e89\u7a0b\u5ea6\u3002\u5982\u679c\u8fd9\u4e09\u4e2a\u8981\u7d20\u4e0d\u660e\u786e\uff0c\u6269\u5927\u5e7f\u544a\u89c4\u6a21\u5c06\u9762\u4e34\u5de8\u5927\u98ce\u9669\u3002.<\/p><p>\u7b2c 1 \u533a\u7684\u4e00\u4e2a\u672c\u571f\u670d\u88c5\u54c1\u724c\u66fe\u56e0\u4e3a\u8ffd\u968f TikTok \u8d8b\u52bf\u800c\u8fdb\u53e3\u4e86\u5927\u91cf\u8d85\u5927\u53f7 T \u6064\u3002\u7136\u800c\uff0c\u793e\u4ea4\u5a92\u4f53\u8046\u542c\u6570\u636e\u663e\u793a\uff0c\u5973\u6027\u767d\u9886\u5ba2\u6237\u66f4\u5173\u6ce8\u57fa\u7840\u804c\u573a\u4ea7\u54c1\u3002\u8c03\u6574\u4ea7\u54c1\u540e\uff0cROAS \u4ece 1. \u63d0\u9ad8\u5230 4. 3\u3002.<\/p><p>9 \u63d0\u9ad8\u5230 4. 3\u3002.<\/p><h3 class=\"wp-block-heading\">\u96f6\u552e\u548c\u7535\u5b50\u5546\u52a1\u4f01\u4e1a\u9700\u8981\u4ec0\u4e48\u6570\u636e\uff1f<\/h3><p>\u96f6\u552e\u4f01\u4e1a\u9700\u8981\u6e05\u695a\u4e86\u89e3\u6309\u5b63\u8282\u3001\u533a\u57df\u548c\u5e73\u53f0\u5212\u5206\u7684\u8d2d\u4e70\u884c\u4e3a\u3002\u5b9a\u91cf\u7814\u7a76\u901a\u5e38\u66f4\u5408\u9002\uff0c\u56e0\u4e3a\u5b83\u53ef\u4ee5\u8861\u91cf\u9700\u6c42\u89c4\u6a21\u3002.<\/p><p>\u7535\u5b50\u5546\u52a1\u4e2d\u5c0f\u4f01\u4e1a\u5e94\u8ddf\u8e2a\u6309\u6d41\u91cf\u6765\u6e90\u5212\u5206\u7684\u8f6c\u5316\u7387\u3001\u6bcf\u5355\u6210\u672c\u548c\u8d2d\u4e70\u51b3\u7b56\u65f6\u95f4\u3002\u8fd9\u662f\u4f18\u5316\u5e7f\u544a\u7684\u91cd\u8981\u6570\u636e\u3002.<\/p><ul class=\"wp-block-list\">\n<li>\u52a0\u5165\u8d2d\u7269\u8f66\u7387<\/li>\n\n<li>30 \u5929\u540e\u590d\u8d2d\u7387<\/li>\n\n<li>\u83b7\u53d6\u65b0\u5ba2\u6237\u6210\u672c<\/li>\n\n<li>\u6309\u8bbe\u5907\u5212\u5206\u7684\u8f6c\u5316\u7387<\/li>\n\n<li>\u77ed\u89c6\u9891\u5185\u5bb9\u6548\u679c<\/li>\n\n<li>\u9ad8\u5cf0\u8d2d\u7269\u65f6\u95f4\u6bb5<\/li>\n<\/ul><h3 class=\"wp-block-heading\">B2B \u4f01\u4e1a\u5e94\u5982\u4f55\u4f7f\u7528\u6df1\u5ea6\u8bbf\u8c08\uff1f<\/h3><p>B2B \u9500\u552e\u5468\u671f\u957f\u4e14\u53c2\u4e0e\u51b3\u7b56\u7684\u4eba\u5458\u591a\u3002\u56e0\u6b64\uff0c\u6df1\u5ea6\u8bbf\u8c08\u901a\u5e38\u6bd4\u5feb\u901f\u8c03\u67e5\u80fd\u5e26\u6765\u66f4\u6df1\u7684\u6d1e\u5bdf\u3002.<\/p><p>\u4f01\u4e1a\u5e94\u8bbf\u8c08\u6700\u7ec8\u7528\u6237\u548c\u9884\u7b97\u51b3\u7b56\u8005\u3002\u8fd9\u4e24\u7ec4\u4eba\u7684\u6807\u51c6\u901a\u5e38\u5b8c\u5168\u4e0d\u540c\u3002.<\/p><p>\u5e73\u9633\u7701\u7684\u4e00\u5bb6\u7269\u6d41\u516c\u53f8\u66fe\u96c6\u4e2d\u5ba3\u4f20\u9001\u8d27\u901f\u5ea6\u3002\u7136\u800c\uff0c\u6df1\u5ea6\u8bbf\u8c08\u663e\u793a\uff0c\u4f01\u4e1a\u5ba2\u6237\u66f4\u5173\u5fc3\u8ffd\u8e2a\u80fd\u529b\u548c\u6570\u636e\u62a5\u544a\u3002\u66f4\u6539\u9500\u552e\u4fe1\u606f\u540e\uff0c\u5408\u540c\u6210\u4ea4\u7387\u63d0\u9ad8\u4e86 28%\u3002.<\/p><h3 class=\"wp-block-heading\">\u6210\u957f\u4e2d\u7684\u54c1\u724c\u5982\u4f55\u7ed3\u5408\u5b9a\u6027\u548c\u5b9a\u91cf\u7814\u7a76\uff1f<\/h3><p>\u5f53\u4f01\u4e1a\u5f00\u59cb\u6269\u5927\u8425\u9500\u89c4\u6a21\u65f6\uff0c\u4ec5\u4f7f\u7528\u4e00\u79cd\u7814\u7a76\u65b9\u6cd5\u662f\u4e0d\u591f\u7684\u3002\u8fd9\u4e2a\u9636\u6bb5\u9700\u8981\u7ed3\u5408\u5b9a\u6027\u548c\u5b9a\u91cf\uff0c\u65e2\u80fd\u7406\u89e3\u60c5\u611f\uff0c\u53c8\u80fd\u8861\u91cf\u884c\u4e3a\u89c4\u6a21\u3002.<\/p><p>\u4f8b\u5982\uff0c\u54c1\u724c\u53ef\u4ee5\u5229\u7528\u5b9a\u6027\u7814\u7a76\u5bfb\u627e TikTok \u5185\u5bb9\u6d1e\u5bdf\uff0c\u7136\u540e\u5f00\u5c55\u5b9a\u91cf\u8c03\u67e5\u4ee5\u786e\u8ba4\u6700\u5177\u6f5c\u529b\u7684\u5ba2\u6237\u7fa4\u3002.<\/p><p>\u6839\u636e DPS. MEDIA \u7684\u7ecf\u9a8c\uff0c\u5feb\u901f\u6210\u957f\u7684\u4f01\u4e1a\u5e94\u6bcf\u5b63\u5ea6\u5ba1\u67e5\u4e00\u6b21\u5e02\u573a\u6570\u636e\uff0c\u800c\u4e0d\u662f\u6bcf\u5e74\u4e00\u6b21\u3002\u8fd9\u5bf9\u4e8e\u7535\u5b50\u5546\u52a1\u548c\u5728\u7ebf\u6559\u80b2\u884c\u4e1a\u5c24\u4e3a\u91cd\u8981\u3002.<\/p><h2 class=\"wp-block-heading\">\u4e2d\u5c0f\u4f01\u4e1a\u6709\u6548\u7684\u5e02\u573a\u8c03\u7814\u5b9e\u65bd\u6d41\u7a0b<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/quy-trinh-trien-khai-nghien-cuu-thi-truong-hieu-qua-cho-smes-1778303352394_no_wm.jpg\" alt=\"\u4e2d\u5c0f\u4f01\u4e1a\u6709\u6548\u7684\u5e02\u573a\u8c03\u7814\u5b9e\u65bd\u6d41\u7a0b\" title=\"\u4e2d\u5c0f\u4f01\u4e1a\u6709\u6548\u7684\u5e02\u573a\u8c03\u7814\u5b9e\u65bd\u6d41\u7a0b\"><figcaption class=\"wp-element-caption\">\u4e2d\u5c0f\u4f01\u4e1a\u6709\u6548\u7684\u5e02\u573a\u8c03\u7814\u5b9e\u65bd\u6d41\u7a0b<\/figcaption><\/figure><h3 class=\"wp-block-heading\">\u5728\u9009\u62e9\u65b9\u6cd5\u524d\u786e\u5b9a\u7814\u7a76\u76ee\u6807<\/h3><p>\u8bb8\u591a\u4f01\u4e1a\u5f00\u5c55\u7814\u7a76\u4f46\u672a\u660e\u786e\u8981\u89e3\u51b3\u7684\u95ee\u9898\u3002\u8fd9\u5bfc\u81f4\u6536\u96c6\u7684\u6570\u636e\u867d\u591a\u4f46\u65e0\u6cd5\u4f7f\u7528\u3002.<\/p><p>\u4e2d\u5c0f\u4f01\u4e1a\u5e94\u4ece\u5177\u4f53\u76ee\u6807\u5f00\u59cb\uff0c\u5982\u589e\u52a0\u7ebf\u7d22\u3001\u964d\u4f4e\u5355\u4e2a\u7ebf\u7d22\u6210\u672c\u6216\u786e\u5b9a\u65b0\u5ba2\u6237\u7fa4\u3002\u76ee\u6807\u660e\u786e\u540e\uff0c\u4f01\u4e1a\u624d\u80fd\u9009\u5bf9\u7814\u7a76\u65b9\u6cd5\u3002.<\/p><h3 class=\"wp-block-heading\">\u9009\u62e9\u5408\u7406\u7684\u8c03\u67e5\u6837\u672c\u548c\u7814\u7a76\u65f6\u95f4<\/h3><p>\u8c03\u67e5\u6837\u672c\u8fc7\u5c0f\u4f1a\u5bfc\u81f4\u6570\u636e\u7f3a\u4e4f\u53ef\u9760\u6027\u3002\u7136\u800c\uff0c\u6837\u672c\u8fc7\u5927\u53c8\u4f1a\u9020\u6210\u4e0d\u5fc5\u8981\u7684\u6210\u672c\u6d6a\u8d39\u3002.<\/p><p>\u5bf9\u4e8e\u5f53\u5730\u4e2d\u5c0f\u4f01\u4e1a\uff0c100\u2013200 \u4e2a\u6837\u672c\u7684\u8c03\u67e5\u901a\u5e38\u8db3\u4ee5\u786e\u5b9a\u4e3b\u8981\u8d8b\u52bf\u3002\u7814\u7a76\u65f6\u95f4\u5e94\u6301\u7eed\u81f3\u5c11 2\u20134 \u5468\uff0c\u4ee5\u907f\u514d\u6570\u636e\u968f\u5b63\u8282\u504f\u5dee\u3002.<\/p><div class=\"wp-block-table\"><table><thead><tr><th>\u4f01\u4e1a\u89c4\u6a21<\/th><th>\u5408\u9002\u7684\u6837\u672c\u6570\u91cf<\/th><th>\u65f6\u95f4<\/th><th>\u76ee\u6807<\/th><\/tr><\/thead><tbody><tr><td>\u521d\u521b\u4f01\u4e1a<\/td><td>50\u2013100<\/td><td>2\u5468<\/td><td>\u6d4b\u8bd5\u9700\u6c42<\/td><\/tr><tr><td>\u5f53\u5730\u4e2d\u5c0f\u4f01\u4e1a<\/td><td>100\u2013200<\/td><td>3\u5468<\/td><td>\u4f18\u5316\u8425\u9500<\/td><\/tr><tr><td>\u5168\u56fd\u6027\u7535\u5546<\/td><td>300\u2013500<\/td><td>4\u5468<\/td><td>\u6269\u5927\u5e7f\u544a\u89c4\u6a21<\/td><\/tr><tr><td>B2B<\/td><td>20\u201350 \u6b21\u8bbf\u8c08<\/td><td>4\u20136 \u5468<\/td><td>\u4e86\u89e3\u8d2d\u4e70\u884c\u4e3a<\/td><\/tr><\/tbody><\/table><\/div><h3 class=\"wp-block-heading\">\u5982\u4f55\u89e3\u8bfb\u6570\u636e\u4ee5\u505a\u51fa\u8425\u9500\u51b3\u7b56<\/h3><p>\u6570\u636e\u53ea\u6709\u8f6c\u5316\u4e3a\u5177\u4f53\u884c\u52a8\u624d\u6709\u4ef7\u503c\u3002\u4e2d\u5c0f\u4f01\u4e1a\u5e94\u5173\u6ce8\u4e0e\u6536\u5165\u76f4\u63a5\u76f8\u5173\u7684\u6307\u6807\uff0c\u800c\u975e\u865a\u8363\u6307\u6807\u3002.<\/p><p>\u4f8b\u5982\uff0c\u89c6\u9891\u64ad\u653e\u91cf\u9ad8\u4f46\u8f6c\u5316\u7387\u4f4e\u53ef\u80fd\u8868\u660e\u4fe1\u606f\u4e0d\u7b26\u5408\u9700\u6c42\u3002\u76f8\u53cd\uff0c\u6d41\u91cf\u4f4e\u4f46\u7ebf\u7d22\u8d28\u91cf\u9ad8\u5219\u662f\u79ef\u6781\u4fe1\u53f7\u3002.<\/p><h3 class=\"wp-block-heading\">\u8c03\u7814\u540e\u9700\u8981\u8ddf\u8e2a\u7684 KPI<\/h3><ul class=\"wp-block-list\">\n<li>\u6309\u6e20\u9053\u5212\u5206\u7684\u8f6c\u5316\u7387<\/li>\n\n<li>\u5355\u4e2a\u6f5c\u5728\u5ba2\u6237\u6210\u672c<\/li>\n\n<li>\u6309\u6d3b\u52a8\u5212\u5206\u7684 ROAS<\/li>\n\n<li>\u7f51\u7ad9\u56de\u8bbf\u7387<\/li>\n\n<li>\u8d2d\u4e70\u51b3\u7b56\u65f6\u95f4<\/li>\n\n<li>\u54c1\u724c\u77e5\u540d\u5ea6<\/li>\n<\/ul><p>\u5bcc\u6da6\u90e1\u7684\u4e00\u5bb6\u82f1\u8bed\u4e2d\u5fc3\u66fe\u51ed\u611f\u6027\u6295\u653e\u5e7f\u544a\u8fd1\u4e00\u5e74\u3002\u5728\u7814\u7a76\u641c\u7d22\u6570\u636e\u5e76\u8c03\u67e5\u5bb6\u957f\u540e\uff0c\u4ed6\u4eec\u5c06\u9884\u7b97\u8f6c\u5411 Google Search\u3002\u4e0b\u4e00\u5b63\u5ea6\u9ad8\u8d28\u91cf\u7ebf\u7d22\u589e\u957f\u4e86 41%\u3002.<\/p><h2 class=\"wp-block-heading\">2026 \u5e74\u8d8a\u5357\u5e02\u573a\u8c03\u7814\u8d8b\u52bf<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/xu-huong-nghien-cuu-thi-truong-tai-viet-nam-giai-doan-2026-1778303431355_no_wm.jpg\" alt=\"2026 \u5e74\u8d8a\u5357\u5e02\u573a\u8c03\u7814\u8d8b\u52bf\" title=\"2026 \u5e74\u8d8a\u5357\u5e02\u573a\u8c03\u7814\u8d8b\u52bf\"><figcaption class=\"wp-element-caption\">2026 \u5e74\u8d8a\u5357\u5e02\u573a\u8c03\u7814\u8d8b\u52bf<\/figcaption><\/figure><h3 class=\"wp-block-heading\">AI \u548c\u793e\u4ea4\u5a92\u4f53\u8046\u542c\u6b63\u5728\u6539\u53d8\u6570\u636e\u6536\u96c6\u65b9\u5f0f<\/h3><p>AI \u5e2e\u52a9\u4f01\u4e1a\u5728\u77ed\u65f6\u95f4\u5185\u5206\u6790\u6210\u5343\u4e0a\u4e07\u6761\u8bc4\u8bba\u548c\u5ba2\u6237\u53cd\u9988\u3002\u8fd9\u5bf9\u5c1a\u672a\u62e5\u6709\u4e13\u4e1a\u7814\u7a76\u56e2\u961f\u7684\u4e2d\u5c0f\u4f01\u4e1a\u7279\u522b\u6709\u7528\u3002.<\/p><p>\u793e\u4ea4\u5a92\u4f53\u8046\u542c\u8fd8\u80fd\u5e2e\u52a9\u54c1\u724c\u66f4\u65e9\u53d1\u73b0\u5371\u673a\u3002\u4f01\u4e1a\u53ef\u4ee5\u5b9e\u65f6\u8ddf\u8e2a\u5ba2\u6237\u60c5\u611f\uff0c\u800c\u4e0d\u662f\u7b49\u5f85\u5b63\u5ea6\u672b\u62a5\u544a\u3002.<\/p><h3 class=\"wp-block-heading\">\u8d8a\u5357\u7528\u6237\u4f18\u5148\u8003\u8651\u591a\u5e73\u53f0\u4f53\u9a8c<\/h3><p>\u6839\u636e We Are Social 2026\uff0c\u8d8a\u5357\u7528\u6237\u5728\u8d2d\u4e70\u524d\u901a\u5e38\u4f1a\u5728\u591a\u4e2a\u5e73\u53f0\u4e0a\u7814\u7a76\u54c1\u724c\u3002\u8fd9\u8feb\u4f7f\u4f01\u4e1a\u5fc5\u987b\u7814\u7a76\u5168\u6e20\u9053\uff08omnichannel\uff09\u884c\u4e3a\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u8ddf\u8e2a\u5355\u4e00\u6e20\u9053\u3002.<\/p><p>\u4e2d\u5c0f\u4f01\u4e1a\u5e94\u7ed3\u5408\u7f51\u7ad9\u3001\u793e\u4ea4\u7f51\u7edc\u548c\u7535\u5546\u5e73\u53f0\u7684\u6570\u636e\uff0c\u4ee5\u83b7\u5f97\u66f4\u5168\u9762\u7684\u5ba2\u6237\u89c6\u89d2\u3002.<\/p><h3 class=\"wp-block-heading\">\u4e2d\u5c0f\u4f01\u4e1a\u9700\u8981\u51c6\u5907\u4ec0\u4e48\u6765\u66f4\u597d\u5730\u5229\u7528\u6570\u636e\uff1f<\/h3><p>\u4f01\u4e1a\u9700\u8981\u4ece\u4e00\u5f00\u59cb\u5c31\u5efa\u7acb\u6570\u636e\u6536\u96c6\u6d41\u7a0b\uff0c\u800c\u4e0d\u662f\u7b49\u5230\u89c4\u6a21\u6269\u5927\u624d\u5b9e\u65bd\u3002\u5c3d\u65e9\u6807\u51c6\u5316\u6570\u636e\u5c06\u6709\u52a9\u4e8e\u957f\u671f\u8425\u9500\u6548\u679c\u3002.<\/p><p>\u968f\u7740\u6570\u5b57\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\uff0c\u5404\u7c7b\u5e02\u573a\u8c03\u7814\u5c06\u7ee7\u7eed\u53d1\u6325\u91cd\u8981\u4f5c\u7528\u3002\u4e2d\u5c0f\u4f01\u4e1a\u9700\u8981\u9009\u5bf9\u65b9\u6cd5\uff0c\u800c\u4e0d\u662f\u8bd5\u56fe\u540c\u65f6\u5b9e\u65bd\u6240\u6709\u5f62\u5f0f\u3002.<\/p><ul class=\"wp-block-list\">\n<li>\u5148\u4ece\u514d\u8d39\u6570\u636e\u5f00\u59cb<\/li>\n\n<li>\u660e\u786e\u7814\u7a76\u76ee\u6807<\/li>\n\n<li>\u7ed3\u5408\u5b9a\u6027\u548c\u5b9a\u91cf<\/li>\n\n<li>\u6bcf\u5b63\u5ea6\u8ddf\u8e2a\u6570\u636e<\/li>\n\n<li>\u4f18\u5148\u8003\u8651\u4e0e\u6536\u5165\u76f8\u5173\u7684\u6d1e\u5bdf<\/li>\n\n<li>\u8de8\u5e73\u53f0\u540c\u6b65\u6570\u636e<\/li>\n<\/ul><p>\u5982\u679c\u4f01\u4e1a\u9700\u8981\u5efa\u7acb <a href=\"https:\/\/dps.media\/en\/category\/nghien-cuu-thi-truong\/\">ge-lei-yan-jiu-shi-chang-ce-lue<\/a> \u548c\u66f4\u4e13\u4e1a\u7684\u6570\u5b57\u8425\u9500\u65b9\u6848\uff0cDPS. MEDIA \u53ef\u4ee5\u5728\u6570\u5b57\u5316\u589e\u957f\u9636\u6bb5\u4f5c\u4e3a\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u7684\u5b9e\u6218\u6267\u884c\u4f19\u4f34\u3002.<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n       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