{"id":38726,"date":"2026-05-09T00:16:41","date_gmt":"2026-05-08T17:16:41","guid":{"rendered":"https:\/\/dps.media\/chi-phi-nghien-cuu-thi-truong-tu-lam-vs-thue-dich-vu\/"},"modified":"2026-05-09T00:17:10","modified_gmt":"2026-05-08T17:17:10","slug":"chi-ph-nghin-cu-th-trng-t-lm-vs-thu-dch-v","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/chi-ph-nghin-cu-th-trng-t-lm-vs-thu-dch-v\/","title":{"rendered":"\u5e02\u573a\u7814\u7a76\u6210\u672c\uff1a7 \u4e2a\u5b9e\u9645\u5dee\u5f02"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p class=\"wp-block-paragraph\"><strong>\u5e02\u573a\u8c03\u7814\u6210\u672c<\/strong> \u5bf9\u4e8e\u8bb8\u591a\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u800c\u8a00\uff0c\u5e02\u573a\u8c03\u7814\u6210\u672c\u6b63\u6210\u4e3a\u4e00\u4e2a\u68d8\u624b\u7684\u95ee\u9898\uff0c\u56e0\u4e3a\u8425\u9500\u9884\u7b97\u65e5\u76ca\u53d7\u5230\u538b\u7f29\u3002 \u4e0d\u5c11\u4f01\u4e1a\u4e3a\u4e86\u8282\u7701\u6210\u672c\u800c\u81ea\u884c\u5f00\u5c55\u8c03\u67e5\uff0c\u4f46\u7531\u4e8e\u6570\u636e\u9519\u8bef\u6216\u6267\u884c\u7f13\u6162\uff0c\u53cd\u800c\u82b1\u8d39\u4e86\u66f4\u591a\u8d44\u91d1\u3002.<\/p><p class=\"wp-block-paragraph\">\u6839\u636e We Are Social 2026\uff0c\u8d8a\u5357\u5df2\u6709 <a href=\"https:\/\/vov.gov.vn\/luong-nguoi-dung-internet-tren-toan-the-gioi-dat-466-ti-dtnew-235735\" rel=\"nofollow noopener\" target=\"_blank\">7270 \u4e07\u7528\u6237<\/a> \u793e\u4ea4\u5a92\u4f53\u4ee5\u53ca\u8d85\u8fc7 7,840 \u4e07\u4e92\u8054\u7f51\u7528\u6237\u3002 \u8fd9\u4f7f\u5ba2\u6237\u884c\u4e3a\u6bd4\u4ee5\u5f80\u53d8\u5316\u5f97\u5feb\u5f97\u591a\u3002 \u6839\u636e DPS\u3002.<\/p><p class=\"wp-block-paragraph\">MEDIA \u7684\u7ecf\u9a8c\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u76ee\u524d\u5e76\u4e0d\u7f3a\u5c11\u6570\u636e\uff0c\u800c\u662f\u7f3a\u5c11\u6b63\u786e\u89e3\u8bfb\u6570\u636e\u3001\u4ece\u800c\u505a\u51fa\u7cbe\u51c6\u8425\u9500\u51b3\u7b56\u7684\u80fd\u529b\u3002.<\/p><p class=\"wp-block-paragraph\">\u672c\u6587\u5c06\u5e2e\u52a9\u4f01\u4e1a\u6e05\u695a\u4e86\u89e3\u81ea\u884c\u5f00\u5c55\u5e02\u573a\u8c03\u7814\u4e0e\u8058\u8bf7\u5e02\u573a\u7814\u7a76\u673a\u6784\u4e4b\u95f4\u7684\u5b9e\u9645\u6210\u672c\u5dee\u5f02\uff0c\u540c\u65f6\u786e\u5b9a\u9002\u5408\u4e0d\u540c\u589e\u957f\u9636\u6bb5\u7684\u65b9\u6848\u3002.<\/p><h2 class=\"wp-block-heading\">2026 \u5e74\u5e02\u573a\u8c03\u7814\u6210\u672c\u6b63\u5728\u5982\u4f55\u53d8\u5316\uff1f<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/chi-phi-nghien-cuu-thi-truong-dang-thay-doi-the-nao-trong-nam-2026-1778259730827_no_wm-scaled.jpg\" alt=\"\u5e02\u573a\u8c03\u7814\u6210\u672c\" title=\"2026 \u5e74\u5e02\u573a\u8c03\u7814\u6210\u672c\u6b63\u5728\u5982\u4f55\u53d8\u5316\uff1f\"><figcaption class=\"wp-element-caption\">2026 \u5e74\u5e02\u573a\u8c03\u7814\u6210\u672c\u6b63\u5728\u5982\u4f55\u53d8\u5316\uff1f<\/figcaption><\/figure><h3 class=\"wp-block-heading\">\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u6b63\u5728\u52a0\u5927\u6570\u636e\u6295\u5165<\/h3><p class=\"wp-block-paragraph\">\u5728 2026\u20132026 \u5e74\u671f\u95f4\uff0c\u8d8a\u5357\u4f01\u4e1a\u5f00\u59cb\u5728\u6295\u653e\u5e7f\u544a\u524d\u4f18\u5148\u5173\u6ce8\u5ba2\u6237\u6570\u636e\u3002 \u6839\u636e DataReportal 2026\uff0c\u8d8a\u5357\u4e92\u8054\u7f51\u7528\u6237\u5360\u6bd4\u8fbe\u5230 <a href=\"https:\/\/vietnam.unfpa.org\/vi\/news\/k%E1%BA%BFt-qu%E1%BA%A3-t%E1%BB%95ng-%C4%91i%E1%BB%81u-tra-d%C3%A2n-s%E1%BB%91-v%C3%A0-nh%C3%A0-%E1%BB%9F-n%C4%83m-2019\" rel=\"nofollow noopener\" target=\"_blank\">79,1% \u7684\u4eba\u53e3<\/a>. \u8fd9\u4ea7\u751f\u4e86\u6d77\u91cf\u7684\u7ebf\u4e0a\u884c\u4e3a\u6570\u636e\uff0c\u540c\u65f6\u4e5f\u4f7f\u5e7f\u544a\u7ade\u4e89\u5927\u5e45\u52a0\u5267\u3002.<\/p><p class=\"wp-block-paragraph\">\u8bb8\u591a\u4e2d\u5c0f\u4f01\u4e1a\u8fc7\u53bb\u53ea\u662f\u51ed\u611f\u89c9\u6295\u653e Facebook Ads\u3002 \u5982\u4eca\uff0c\u4ed6\u4eec\u5fc5\u987b\u5728\u5f00\u5c55\u8425\u9500\u4e4b\u524d\u5206\u6790\u5ba2\u6237\u6d1e\u5bdf\u3001\u5e02\u573a\u9700\u6c42\u548c\u884c\u4e1a\u8d8b\u52bf\u3002 \u8fd9\u4e5f\u662f\u4e2d\u5c0f\u4f01\u4e1a\u7fa4\u4f53\u5bf9\u5e02\u573a\u8c03\u7814\u9700\u6c42\u5feb\u901f\u589e\u957f\u7684\u539f\u56e0\u3002.<\/p><ul class=\"wp-block-list\">\n<li>\u5ba2\u6237\u8d2d\u4e70\u884c\u4e3a\u6bd4\u4ee5\u524d\u53d8\u5316\u5f97\u66f4\u5feb<\/li>\n\n<li>\u5e7f\u544a\u6210\u672c\u968f\u884c\u4e1a\u7ade\u4e89\u52a0\u5267\u800c\u4e0a\u5347<\/li>\n\n<li>\u793e\u4ea4\u5a92\u4f53\u6570\u636e\u65e5\u76ca\u590d\u6742<\/li>\n\n<li>\u4f01\u4e1a\u9700\u8981\u51c6\u786e\u8861\u91cf\u5e02\u573a\u9700\u6c42<\/li>\n\n<li>\u9519\u8bef\u51b3\u7b56\u4f1a\u9020\u6210\u5de8\u5927\u7684\u9884\u7b97\u6d6a\u8d39<\/li>\n\n<li>\u4e2d\u5c0f\u4f01\u4e1a\u5f00\u59cb\u4f18\u5148\u8003\u8651\u6570\u636e\u800c\u975e\u51ed\u611f\u89c9\u51b3\u7b56<\/li>\n<\/ul><p class=\"wp-block-paragraph\">\u4e00\u5bb6\u4f4d\u4e8e\u7b2c\u4e09\u533a\u7684\u7f8e\u5986\u54c1\u724c\u66fe\u4f7f\u7528 Google Form \u81ea\u884c\u8c03\u67e5\uff0c\u6536\u96c6\u4e86 120 \u4efd\u6837\u672c\u3002 \u7136\u800c\uff0c\u8c03\u67e5\u6837\u672c\u4e3b\u8981\u662f\u8001\u5ba2\u6237\u3002 \u7ed3\u679c\u5bfc\u81f4\u4f01\u4e1a\u8bef\u5224\u4e86 Z \u4e16\u4ee3\u7684\u5e02\u573a\u9700\u6c42\u3002.<\/p><p class=\"wp-block-paragraph\">\u6295\u653e\u4e86\u4e09\u4e2a\u6708\u9519\u8bef\u6d1e\u5bdf\u7684\u5e7f\u544a\u540e\uff0cCPL \u4e0a\u5347\u4e86 47%\u3002.<\/p><p class=\"wp-block-paragraph\">\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u4e00\u5bb6\u4f4d\u4e8e\u5b88\u5fb7\u7684 F&amp;B \u521d\u521b\u4f01\u4e1a\u5728\u63a8\u51fa\u65b0\u83dc\u5355\u524d\u8058\u8bf7\u673a\u6784\u8fdb\u884c\u793e\u4ea4\u8046\u542c\u5206\u6790\u3002 \u4f01\u4e1a\u53d1\u73b0\u5ba2\u6237\u5bf9\u4f4e\u7cd6\u4ea7\u54c1\u7684\u5173\u6ce8\u5ea6\u9ad8\u4e8e\u6700\u521d\u9884\u671f\u3002 \u6d3b\u52a8\u7ed3\u675f\u540e\uff0c\u65b0\u5957\u9910\u6536\u5165\u4ec5\u516d\u5468\u5c31\u589e\u957f\u4e86 31%\u3002.<\/p><h3 class=\"wp-block-heading\">\u81ea\u884c\u5f00\u5c55\u5e02\u573a\u8c03\u7814\u65f6\u90a3\u4e9b\u9690\u85cf\u7684\u6210\u672c<\/h3><p class=\"wp-block-paragraph\">\u8bb8\u591a\u4f01\u4e1a\u8ba4\u4e3a\u81ea\u884c\u5f00\u5c55\u8c03\u7814\u4f1a\u66f4\u7701\u94b1\u3002 \u7136\u800c\uff0c\u5b9e\u9645\u6210\u672c\u901a\u5e38\u4e0d\u5728\u8c03\u67e5\u672c\u8eab\uff0c\u800c\u5728\u65f6\u95f4\u548c\u6570\u636e\u8bef\u5dee\u4e0a\u3002.<\/p><p class=\"wp-block-paragraph\">\u81ea\u884c\u8c03\u7814\u65f6\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u901a\u5e38\u7f3a\u4e4f\u884c\u4e3a\u5206\u6790\u5de5\u5177\u3001\u6570\u636e\u5904\u7406\u6280\u80fd\uff0c\u4e5f\u96be\u4ee5\u9a8c\u8bc1\u8c03\u67e5\u6837\u672c\u7684\u51c6\u786e\u6027\u3002 \u8fd9\u4f1a\u5bfc\u81f4\u8425\u9500\u51b3\u7b56\u7f3a\u4e4f\u4f9d\u636e\u3002.<\/p><div class=\"wp-block-table\"><table><thead><tr><th>\u6210\u672c\u9879\u76ee<\/th><th>\u81ea\u52a9<\/th><th>\u670d\u52a1\u5916\u5305<\/th><th>\u98ce\u9669<\/th><\/tr><\/thead><tbody><tr><td>\u8c03\u67e5\u5de5\u5177<\/td><td>\u81ea\u884c\u8d2d\u4e70<\/td><td>\u5df2\u5305\u542b<\/td><td>\u6570\u636e\u4e0d\u8db3<\/td><\/tr><tr><td>\u5904\u7406\u65f6\u95f4<\/td><td>2-4 \u5468<\/td><td>5-10 \u5929<\/td><td>\u51b3\u7b56\u7f13\u6162<\/td><\/tr><tr><td>\u6d1e\u5bdf\u5206\u6790<\/td><td>\u5185\u90e8<\/td><td>\u4e13\u5bb6<\/td><td>\u8bef\u89e3\u5ba2\u6237<\/td><\/tr><tr><td>\u4eba\u529b\u6210\u672c<\/td><td>\u989d\u5916\u4ea7\u751f<\/td><td>\u56fa\u5b9a<\/td><td>\u5185\u90e8\u8d85\u8d1f\u8377<\/td><\/tr><\/tbody><\/table><\/div><p class=\"wp-block-paragraph\">\u4e00\u5bb6\u4f4d\u4e8e\u5e73\u76db\u90e1\u7684\u5bb6\u5177\u4f01\u4e1a\u66fe\u6295\u5165\u8fd1 60 \u4e2a\u5185\u90e8\u5de5\u65f6\u5728\u7ebf\u8c03\u67e5\u5ba2\u6237\u3002 \u7136\u800c\uff0c\u6536\u96c6\u5230\u7684\u6570\u636e\u4e0d\u8db3\u4ee5\u4ee3\u8868\u65b0\u5ba2\u6237\u7fa4\u4f53\u3002 \u968f\u540e\u7684\u5e7f\u544a\u6d3b\u52a8\u5931\u8d25\uff0c\u635f\u5931\u4e86\u8fd1 1.8 \u4ebf\u8d8a\u5357\u76fe\u7684\u9884\u7b97\u3002.<\/p><h3 class=\"wp-block-heading\">\u4f01\u4e1a\u4f55\u65f6\u5e94\u4f18\u5148\u8003\u8651\u901f\u5ea6\u800c\u975e\u8282\u7701\u6210\u672c<\/h3><p class=\"wp-block-paragraph\">\u5728\u8bb8\u591a\u884c\u4e1a\u4e2d\uff0c\u901f\u5ea6\u6bd4\u521d\u59cb\u6210\u672c\u66f4\u91cd\u8981\u3002 \u5982\u679c\u5e02\u573a\u53d8\u5316\u8fc5\u901f\uff0c\u51b3\u7b56\u7f13\u6162\u53ef\u80fd\u5bfc\u81f4\u4f01\u4e1a\u9519\u5931\u673a\u4f1a\u3002.<\/p><p class=\"wp-block-paragraph\">\u8fd9\u4e00\u70b9\u5728 F&amp;B\u3001\u65f6\u5c1a\u548c\u7535\u5b50\u5546\u52a1\u884c\u4e1a\u5c24\u4e3a\u660e\u663e\u3002 \u6d88\u8d39\u8d8b\u52bf\u4f1a\u968f\u7740 TikTok\u3001\u793e\u4ea4\u8d8b\u52bf\u548c\u9500\u552e\u5b63\u8282\u4e0d\u65ad\u53d8\u5316\u3002.<\/p><p class=\"wp-block-paragraph\">\u6839\u636e DPS. MEDIA \u7684\u7ecf\u9a8c\uff0c\u53ea\u6709\u5728\u5e02\u573a\u5df2\u7ecf\u7a33\u5b9a\u4e14\u8c03\u67e5\u8303\u56f4\u8f83\u5c0f\u65f6\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u624d\u9002\u5408\u81ea\u884c\u8c03\u7814\u3002 \u5982\u679c\u4f01\u4e1a\u51c6\u5907\u6269\u5c55\u4ea7\u54c1\u6216\u5927\u5e45\u589e\u52a0\u5e7f\u544a\u9884\u7b97\uff0c\u5e94\u4f18\u5148\u8003\u8651\u6267\u884c\u901f\u5ea6\u548c\u6570\u636e\u51c6\u786e\u6027\u3002.<\/p><h2 class=\"wp-block-heading\">\u81ea\u884c\u5f00\u5c55\u5e02\u573a\u8c03\u7814 vs \u5916\u5305\u670d\u52a1\uff1a\u533a\u522b\u5728\u54ea\u91cc\uff1f<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/nghien-cuu-thi-truong-tu-lam-vs-thue-dich-vu-khac-nhau-o-dau-1778259825550_no_wm-scaled.jpg\" alt=\"\u81ea\u884c\u5f00\u5c55\u5e02\u573a\u8c03\u7814 vs \u5916\u5305\u670d\u52a1\uff1a\u533a\u522b\u5728\u54ea\u91cc\uff1f\" title=\"\u81ea\u884c\u5f00\u5c55\u5e02\u573a\u8c03\u7814 vs \u5916\u5305\u670d\u52a1\uff1a\u533a\u522b\u5728\u54ea\u91cc\uff1f\"><figcaption class=\"wp-element-caption\">\u81ea\u884c\u5f00\u5c55\u5e02\u573a\u8c03\u7814 vs \u5916\u5305\u670d\u52a1\uff1a\u533a\u522b\u5728\u54ea\u91cc\uff1f<\/figcaption><\/figure><h3 class=\"wp-block-heading\">\u6bd4\u8f83\u6570\u636e\u6536\u96c6\u80fd\u529b<\/h3><p class=\"wp-block-paragraph\">\u6700\u5927\u7684\u533a\u522b\u5728\u4e8e\u6570\u636e\u8d28\u91cf\u3002 \u81ea\u884c\u5f00\u5c55\u901a\u5e38\u53ea\u80fd\u5229\u7528\u514d\u8d39\u6570\u636e\u6216\u5c0f\u89c4\u6a21\u8c03\u67e5\u3002 \u800c\u5e02\u573a\u7814\u7a76\u673a\u6784\u5219\u5177\u5907\u591a\u6e90\u5206\u6790\u80fd\u529b\u3002.<\/p><p class=\"wp-block-paragraph\">\u673a\u6784\u901a\u5e38\u7ed3\u5408\u793e\u4ea4\u8046\u542c\u3001\u641c\u7d22\u884c\u4e3a\u3001\u5b9a\u91cf\u8c03\u67e5\u548c\u7ade\u4e89\u5bf9\u624b\u5206\u6790\u3002 \u8fd9\u80fd\u8ba9\u6570\u636e\u66f4\u5177\u6df1\u5ea6\u3002.<\/p><ul class=\"wp-block-list\">\n<li>\u6309\u884c\u4e1a\u8fdb\u884c\u793e\u4ea4\u8046\u542c\u5206\u6790<\/li>\n\n<li>\u6309\u5730\u533a\u8861\u91cf\u5ba2\u6237\u6d1e\u5bdf<\/li>\n\n<li>\u8ddf\u8e2a\u5b63\u8282\u6027\u641c\u7d22\u8d8b\u52bf<\/li>\n\n<li>\u8bc4\u4f30\u76f4\u63a5\u7ade\u4e89\u5bf9\u624b<\/li>\n\n<li>\u5206\u7c7b\u5ba2\u6237\u753b\u50cf<\/li>\n\n<li>\u8861\u91cf\u5bf9\u65b0\u4ea7\u54c1\u7684\u5173\u6ce8\u5ea6<\/li>\n<\/ul><p class=\"wp-block-paragraph\">\u4e00\u5bb6\u4f4d\u4e8e\u5bcc\u6da6\u90e1\u7684\u7259\u79d1\u54c1\u724c\u66fe\u81ea\u884c\u901a\u8fc7\u7c89\u4e1d\u9875\u8c03\u67e5\u6765\u786e\u5b9a\u7259\u9f7f\u77eb\u6b63\u9700\u6c42\u3002 \u7136\u800c\uff0c\u53cd\u9988\u6837\u672c\u4e3b\u8981\u6765\u81ea 22 \u5c81\u4ee5\u4e0b\u4eba\u7fa4\u3002 \u8058\u8bf7\u5e02\u573a\u7814\u7a76\u670d\u52a1\u540e\uff0c\u4f01\u4e1a\u53d1\u73b0 28\u201335 \u5c81\u5ba2\u6237\u7fa4\u624d\u662f\u6d88\u8d39\u80fd\u529b\u6700\u9ad8\u7684\u7ec6\u5206\u5e02\u573a\u3002.<\/p><h3 class=\"wp-block-heading\">\u6309\u4f01\u4e1a\u89c4\u6a21\u6bd4\u8f83\u5b9e\u9645\u6210\u672c<\/h3><p class=\"wp-block-paragraph\">\u6bd4\u8f83\u81ea\u884c\u5f00\u5c55\u4e0e\u5916\u5305\u65f6\uff0c\u8bb8\u591a\u4e2d\u5c0f\u4f01\u4e1a\u53ea\u8ba1\u7b97\u8c03\u67e5\u6210\u672c\uff0c\u5374\u5ffd\u7565\u4e86\u4eba\u5458\u65f6\u95f4\u6210\u672c\u548c\u9519\u8bef\u51b3\u7b56\u6210\u672c\u3002 \u8fd9\u662f\u4e00\u4e2a\u5e38\u89c1\u9519\u8bef\u3002.<\/p><div class=\"wp-block-table\"><table><thead><tr><th>\u89c4\u6a21<\/th><th>\u81ea\u52a9<\/th><th>\u8058\u8bf7\u673a\u6784<\/th><th>\u5efa\u8bae<\/th><\/tr><\/thead><tbody><tr><td>\u5c0f\u521b\u4e1a\u516c\u53f8<\/td><td>500 \u4e07-1500 \u4e07\u8d8a\u5357\u76fe<\/td><td>2000 \u4e07-4000 \u4e07\u8d8a\u5357\u76fe<\/td><td>\u6df7\u5408<\/td><\/tr><tr><td>\u6b63\u5728\u589e\u957f\u7684\u4e2d\u5c0f\u4f01\u4e1a<\/td><td>2000 \u4e07-5000 \u4e07\u8d8a\u5357\u76fe<\/td><td>4000 \u4e07-1.2 \u4ebf\u8d8a\u5357\u76fe<\/td><td>\u5916\u5305<\/td><\/tr><tr><td>\u591a\u5206\u5e97\u8fde\u9501<\/td><td>\u96be\u4ee5\u63a7\u5236<\/td><td>1.2 \u4ebf\u8d8a\u5357\u76fe+<\/td><td>\u4e13\u4e1a\u673a\u6784<\/td><\/tr><\/tbody><\/table><\/div><p class=\"wp-block-paragraph\">\u4e00\u5bb6\u4f4d\u4e8e\u65e7\u9091\u90e1\u7684\u6559\u80b2\u516c\u53f8\u66fe\u81ea\u884c\u5f00\u5c55\u8c03\u7814\u4ee5\u8282\u7701 3000 \u4e07\u8d8a\u5357\u76fe\u3002 \u7136\u800c\uff0c\u4f01\u4e1a\u9009\u62e9\u4e86\u9519\u8bef\u7684\u5e7f\u544a\u4fe1\u606f\u3002 \u4e09\u4e2a\u6708\u540e\uff0c\u843d\u5730\u9875\u8f6c\u5316\u7387\u4ec5\u8fbe\u5230 0,8%\u3002.<\/p><p class=\"wp-block-paragraph\">\u8058\u8bf7\u673a\u6784\u91cd\u65b0\u7814\u7a76\u5bb6\u957f\u753b\u50cf\u540e\uff0c\u4f01\u4e1a\u6839\u636e\u201c\u5b89\u5168\u548c\u7ed3\u679c\u201d\u7684\u9700\u6c42\u8c03\u6574\u4e86\u4f20\u64ad\u4fe1\u606f\u3002 \u4e24\u4e2a\u6708\u540e\uff0c\u8f6c\u5316\u7387\u63d0\u5347\u81f3 2,6%\u3002.<\/p><h3 class=\"wp-block-heading\">\u6bd4\u8f83\u9519\u8bef\u8425\u9500\u51b3\u7b56\u7684\u98ce\u9669<\/h3><p class=\"wp-block-paragraph\">\u6700\u5927\u7684\u6210\u672c\u4e0d\u5728\u4e8e\u8c03\u7814\u672c\u8eab\uff0c\u800c\u5728\u4e8e\u8c03\u7814\u4e4b\u540e\u505a\u51fa\u9519\u8bef\u7684\u8425\u9500\u51b3\u7b56\u3002.<\/p><p class=\"wp-block-paragraph\">\u5982\u679c\u5ba2\u6237\u6d1e\u5bdf\u9519\u8bef\uff0c\u4f01\u4e1a\u53ef\u80fd\u9009\u62e9\u9519\u8bef\u7684\u5e7f\u544a\u6e20\u9053\u3001\u9519\u8bef\u7684\u4ea7\u54c1\u6216\u9519\u8bef\u7684\u4fe1\u606f\u3002 \u8fd9\u4f1a\u9020\u6210\u8fdc\u9ad8\u4e8e\u5e02\u573a\u8c03\u7814\u6210\u672c\u6570\u500d\u7684\u9884\u7b97\u6d6a\u8d39\u3002.<\/p><p class=\"wp-block-paragraph\">\u4e00\u5bb6\u4f4d\u4e8e\u7b2c\u4e00\u533a\u7684\u672c\u571f\u65f6\u5c1a\u54c1\u724c\u66fe\u56e0\u770b\u5230 TikTok \u8d8b\u52bf\u5f3a\u52b2\u800c\u96c6\u4e2d\u6295\u653e TikTok Ads\u3002 \u7136\u800c\uff0c\u540e\u7eed\u7814\u7a76\u663e\u793a\uff0c\u771f\u6b63\u7684\u5ba2\u6237\u6765\u6e90\u5176\u5b9e\u662f Instagram \u548c Google Search\u3002 \u4f01\u4e1a\u5728\u8c03\u6574\u6218\u7565\u524d\u635f\u5931\u4e86\u8fd1\u56db\u4e2a\u6708\u65f6\u95f4\u548c\u8d85\u8fc7 2.5 \u4ebf\u8d8a\u5357\u76fe\u3002.<\/p><h2 class=\"wp-block-heading\">\u5728\u4ec0\u4e48\u60c5\u51b5\u4e0b\u9002\u5408\u8058\u8bf7\u5e02\u573a\u7814\u7a76\u670d\u52a1\uff1f<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/thue-dich-vu-market-research-phu-hop-trong-truong-hop-nao-1778260272156_no_wm.jpg\" alt=\"\u5728\u4ec0\u4e48\u60c5\u51b5\u4e0b\u9002\u5408\u8058\u8bf7\u5e02\u573a\u7814\u7a76\u670d\u52a1\uff1f\" title=\"\u5728\u4ec0\u4e48\u60c5\u51b5\u4e0b\u9002\u5408\u8058\u8bf7\u5e02\u573a\u7814\u7a76\u670d\u52a1\uff1f\"><figcaption class=\"wp-element-caption\">\u5728\u4ec0\u4e48\u60c5\u51b5\u4e0b\u9002\u5408\u8058\u8bf7\u5e02\u573a\u7814\u7a76\u670d\u52a1\uff1f<\/figcaption><\/figure><h3 class=\"wp-block-heading\">\u4f01\u4e1a\u51c6\u5907\u63a8\u51fa\u65b0\u4ea7\u54c1\u65f6<\/h3><p class=\"wp-block-paragraph\">\u5982\u679c\u9519\u8bef\u5224\u65ad\u5e02\u573a\u9700\u6c42\uff0c\u8fd9\u662f\u4f01\u4e1a\u6700\u5bb9\u6613\u635f\u5931\u8d44\u91d1\u7684\u9636\u6bb5\u3002 \u5e02\u573a\u8c03\u7814\u53ef\u4ee5\u5e2e\u52a9\u786e\u5b9a\u5ba2\u6237\u662f\u5426\u771f\u7684\u9700\u8981\u8be5\u4ea7\u54c1\u3002.<\/p><p class=\"wp-block-paragraph\">\u673a\u6784\u901a\u5e38\u901a\u8fc7\u5b9a\u6027\u548c\u5b9a\u91cf\u8c03\u67e5\uff0c\u5728\u4ea7\u54c1\u53d1\u5e03\u524d\u9a8c\u8bc1\u771f\u5b9e\u9700\u6c42\u3002 \u8fd9\u6709\u52a9\u4e8e\u964d\u4f4e\u5e93\u5b58\u98ce\u9669\u4ee5\u53ca\u5411\u9519\u8bef\u5ba2\u6237\u7fa4\u4f53\u6295\u653e\u5e7f\u544a\u7684\u98ce\u9669\u3002.<\/p><ul class=\"wp-block-list\">\n<li>\u8861\u91cf\u5bf9\u65b0\u4ea7\u54c1\u7684\u5173\u6ce8\u5ea6<\/li>\n\n<li>\u6d4b\u8bd5\u5ba2\u6237\u53ef\u63a5\u53d7\u7684\u4ef7\u683c<\/li>\n\n<li>\u5206\u6790\u76f4\u63a5\u7ade\u4e89\u5bf9\u624b<\/li>\n\n<li>\u786e\u5b9a\u5c1a\u672a\u88ab\u6316\u6398\u7684\u5ba2\u6237\u6d1e\u5bdf<\/li>\n\n<li>\u8bc4\u4f30\u5408\u9002\u7684\u8425\u9500\u6e20\u9053<\/li>\n\n<li>\u4f30\u7b97\u5e02\u573a\u89c4\u6a21<\/li>\n<\/ul><p class=\"wp-block-paragraph\">\u4e00\u5bb6\u4f4d\u4e8e\u7b2c\u4e03\u90e1\u7684\u5065\u5eb7\u98df\u54c1\u54c1\u724c\u66fe\u8ba1\u5212\u63a8\u51fa\u9ad8\u4ef7\u86cb\u767d\u8d28\u96f6\u98df\u3002 \u7136\u800c\uff0c\u5e02\u573a\u8c03\u67e5\u663e\u793a\uff0c\u5ba2\u6237\u66f4\u5173\u6ce8\u201c\u4f4e\u5361\u8def\u91cc\u201d\u800c\u975e\u201c\u9ad8\u86cb\u767d\u201d\u3002 \u4f01\u4e1a\u5728\u4ea7\u54c1\u53d1\u5e03\u524d\u8c03\u6574\u5b9a\u4f4d\uff0c\u51cf\u5c11\u4e86\u8fd1 35% \u7684\u6d4b\u8bd5\u6210\u672c\u3002.<\/p><h3 class=\"wp-block-heading\">\u9700\u8981\u4f18\u5316\u6570\u5b57\u8425\u9500\u9884\u7b97\u65f6<\/h3><p class=\"wp-block-paragraph\">\u5e02\u573a\u8c03\u7814\u4e0d\u4ec5\u670d\u52a1\u4e8e\u54c1\u724c\u6218\u7565\uff0c\u4e5f\u6709\u52a9\u4e8e\u4f18\u5316\u5b9e\u9645\u5e7f\u544a\u6295\u653e\u3002.<\/p><p class=\"wp-block-paragraph\">\u6b63\u786e\u4e86\u89e3\u5ba2\u6237\u540e\uff0c\u4f01\u4e1a\u5c31\u80fd\u9009\u62e9\u6b63\u786e\u7684\u6e20\u9053\u548c\u5185\u5bb9\u3002 \u8fd9\u6709\u52a9\u4e8e\u964d\u4f4e CPL \u5e76\u6539\u5584 ROAS\u3002.<\/p><p class=\"wp-block-paragraph\">\u6839\u636e Statista 2026\uff0c\u8d8a\u5357\u7528\u6237\u6bcf\u5929\u4e0a\u7f51\u8d85\u8fc7 6 \u5c0f\u65f6\u3002 \u7136\u800c\uff0c\u4e0d\u540c\u5ba2\u6237\u7fa4\u4f53\u96c6\u4e2d\u4e8e\u4e0d\u540c\u7684\u5e73\u53f0\u3002 \u56e0\u6b64\uff0c\u5e02\u573a\u6570\u636e\u8d8a\u51c6\u786e\uff0c\u8425\u9500\u9884\u7b97\u5c31\u8d8a\u6709\u6548\u3002.<\/p><p class=\"wp-block-paragraph\">DPS. MEDIA \u5efa\u8bae\u4e2d\u5c0f\u4f01\u4e1a\u5c06\u5e02\u573a\u8c03\u7814\u4e0e <a href=\"https:\/\/dps.media\/zh\/quan-mian-seo-fu-wu\/\">\u6574\u4f53SEO\u670d\u52a1<\/a> \u4ee5\u53ca\u793e\u4ea4\u5a92\u4f53\u6548\u679c\u76f8\u7ed3\u5408\uff0c\u4ee5\u4f18\u5316\u6574\u4e2a\u5ba2\u6237\u65c5\u7a0b\uff0c\u800c\u4e0d\u662f\u53ea\u5173\u6ce8\u77ed\u671f\u5e7f\u544a\u6295\u653e\u3002.<\/p><h3 class=\"wp-block-heading\">\u5185\u90e8\u7f3a\u4e4f\u6570\u636e\u5206\u6790\u6280\u80fd\u65f6<\/h3><p class=\"wp-block-paragraph\">\u8bb8\u591a\u4e2d\u5c0f\u4f01\u4e1a\u62e5\u6709\u8425\u9500\u56e2\u961f\uff0c\u4f46\u7f3a\u4e4f\u6df1\u5ea6\u89e3\u8bfb\u6570\u636e\u7684\u80fd\u529b\u3002 \u8fd9\u4e5f\u662f\u8bb8\u591a\u5185\u90e8\u62a5\u544a\u53ea\u505c\u7559\u5728\u89e6\u8fbe\u91cf\u6216\u66dd\u5149\u91cf\u5c42\u9762\u7684\u539f\u56e0\u3002.<\/p><p class=\"wp-block-paragraph\">\u5e02\u573a\u7814\u7a76\u673a\u6784\u901a\u5e38\u62e5\u6709\u884c\u4e3a\u5206\u6790\u4eea\u8868\u677f\u3001\u5ba2\u6237\u805a\u7c7b\u80fd\u529b\u4ee5\u53ca\u6d88\u8d39\u8d8b\u52bf\u9884\u6d4b\u80fd\u529b\u3002 \u8fd9\u80fd\u5e2e\u52a9\u7ba1\u7406\u5c42\u66f4\u5feb\u505a\u51fa\u51b3\u7b56\u3002.<\/p><div class=\"wp-block-table\"><table><thead><tr><th>\u6807\u51c6<\/th><th>\u81ea\u52a9<\/th><th>\u4ee3\u7406\u673a\u6784<\/th><th>\u5f71\u54cd<\/th><\/tr><\/thead><tbody><tr><td>\u6570\u636e\u4eea\u8868\u677f<\/td><td>\u57fa\u7840\u7248<\/td><td>\u6df1\u5ea6<\/td><td>\u5feb\u901f\u51b3\u7b56<\/td><\/tr><tr><td>\u89e3\u8bfb\u6d1e\u5bdf<\/td><td>\u9650\u5236<\/td><td>\u591a\u7ef4\u5ea6<\/td><td>\u51cf\u5c11\u6218\u7565\u5931\u8bef<\/td><\/tr><tr><td>\u884c\u4e1a\u57fa\u51c6<\/td><td>\u7f3a\u5931<\/td><td>\u62e5\u6709\u884c\u4e1a\u6570\u636e<\/td><td>\u5e7f\u544a\u4f18\u5316<\/td><\/tr><tr><td>\u8d8b\u52bf\u9884\u6d4b<\/td><td>\u96be\u4ee5\u5b9e\u65bd<\/td><td>\u53ef\u884c<\/td><td>\u63d0\u5347\u7ade\u4e89\u4f18\u52bf<\/td><\/tr><\/tbody><\/table><\/div><h2 class=\"wp-block-heading\">\u5982\u4f55\u9009\u62e9\u7ecf\u6d4e\u9ad8\u6548\u7684\u5e02\u573a\u8c03\u7814\u65b9\u6848<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/cach-chon-phuong-an-nghien-cuu-thi-truong-tiet-kiem-nhung-hieu-qua-1778260393427_no_wm.jpg\" alt=\"\u5982\u4f55\u9009\u62e9\u7ecf\u6d4e\u9ad8\u6548\u7684\u5e02\u573a\u8c03\u7814\u65b9\u6848\" title=\"\u5982\u4f55\u9009\u62e9\u7ecf\u6d4e\u9ad8\u6548\u7684\u5e02\u573a\u8c03\u7814\u65b9\u6848\"><figcaption class=\"wp-element-caption\">\u5982\u4f55\u9009\u62e9\u7ecf\u6d4e\u9ad8\u6548\u7684\u5e02\u573a\u8c03\u7814\u65b9\u6848<\/figcaption><\/figure><h3 class=\"wp-block-heading\">\u81ea\u884c\u5f00\u5c55\u4e0e\u5916\u5305\u76f8\u7ed3\u5408\u7684\u6df7\u5408\u6a21\u5f0f<\/h3><p class=\"wp-block-paragraph\">\u5e76\u975e\u6240\u6709\u4f01\u4e1a\u90fd\u9700\u8981\u8058\u8bf7\u5168\u670d\u52a1\u5e02\u573a\u7814\u7a76\u673a\u6784\u3002 \u8bb8\u591a\u4e2d\u5c0f\u4f01\u4e1a\u53ef\u4ee5\u91c7\u7528\u6df7\u5408\u6a21\u5f0f\u6765\u4f18\u5316\u9884\u7b97\u3002.<\/p><p class=\"wp-block-paragraph\">\u4f01\u4e1a\u81ea\u884c\u8fdb\u884c\u57fa\u7840\u5185\u90e8\u6570\u636e\u8c03\u67e5\uff0c\u7136\u540e\u8058\u8bf7\u673a\u6784\u5904\u7406\u6d1e\u5bdf\u548c\u5e02\u573a\u9a8c\u8bc1\u3002 \u8fd9\u662f\u5728\u6210\u672c\u4e0e\u8d28\u91cf\u4e4b\u95f4\u53d6\u5f97\u5e73\u8861\u7684\u65b9\u6848\u3002.<\/p><p class=\"wp-block-paragraph\">\u4e00\u5bb6\u4f4d\u4e8e\u65b0\u5e73\u90e1\u7684\u6c34\u7597\u8fde\u9501\u5e97\u66fe\u81ea\u884c\u8c03\u67e5\u73b0\u6709\u5ba2\u6237\uff0c\u5e76\u8058\u8bf7\u673a\u6784\u5206\u6790\u7ade\u4e89\u5bf9\u624b\u548c\u5f00\u5c55\u793e\u4ea4\u8046\u542c\u3002 \u603b\u6210\u672c\u76f8\u6bd4\u5168\u5957\u5916\u5305\u964d\u4f4e\u4e86\u8fd1 40%\uff0c\u540c\u65f6\u4ecd\u786e\u4fdd\u6570\u636e\u8db3\u591f\u6df1\u5165\uff0c\u53ef\u4ee5\u7528\u4e8e\u5e7f\u544a\u6295\u653e\u3002.<\/p><h3 class=\"wp-block-heading\">\u5e02\u573a\u7814\u7a76\u673a\u6784\u8bc4\u4f30\u6e05\u5355<\/h3><p 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class=\"wp-block-paragraph\">\u4e00\u5bb6\u4f4d\u4e8e\u5b88\u5fb7\u7684\u7535\u5b50\u5546\u52a1\u4f01\u4e1a\u66fe\u9009\u62e9\u4ef7\u683c\u4f4e\u5ec9\u4f46\u7f3a\u4e4f\u793e\u4ea4\u8046\u542c\u80fd\u529b\u7684\u673a\u6784\u3002 \u62a5\u544a\u53ea\u6c47\u603b\u516c\u5f00\u6570\u636e\uff0c\u6ca1\u6709\u884c\u4e3a\u6d1e\u5bdf\u3002 \u4f01\u4e1a\u5728\u66f4\u6362\u7814\u7a76\u673a\u6784\u524d\u635f\u5931\u4e86\u8fd1\u4e24\u4e2a\u6708\u3002.<\/p><h3 class=\"wp-block-heading\">\u4f01\u4e1a\u6b63\u5728\u9519\u8bef\u8fdb\u884c\u5e02\u573a\u8c03\u7814\u7684 7 \u4e2a\u8ff9\u8c61<\/h3><p class=\"wp-block-paragraph\">\u8bb8\u591a\u4e2d\u5c0f\u4f01\u4e1a\u4ecd\u51ed\u611f\u89c9\u5f00\u5c55\u8c03\u7814\uff0c\u5374\u6ca1\u6709\u610f\u8bc6\u5230\u95ee\u9898\u6240\u5728\u3002 \u8fd9\u4f7f\u8425\u9500\u6218\u7565\u957f\u671f\u7f3a\u4e4f\u6210\u6548\u3002.<\/p><ul 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class=\"wp-block-paragraph\">\u5728\u6570\u5b57\u8425\u9500\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\u7684\u80cc\u666f\u4e0b\uff0c\u4f01\u4e1a\u5728\u589e\u52a0\u5e7f\u544a\u9884\u7b97\u4e4b\u524d\u9700\u8981\u53ef\u9760\u7684\u6570\u636e\u3002 DPS. MEDIA \u662f\u9002\u5408\u5e0c\u671b\u5c06\u5e02\u573a\u8c03\u7814\u3001\u6548\u679c\u8425\u9500\u548c\u57fa\u4e8e\u5b9e\u9645\u6570\u636e\u7684\u53ef\u6301\u7eed\u589e\u957f\u6218\u7565\u76f8\u7ed3\u5408\u7684\u4e2d\u5c0f\u4f01\u4e1a\u5408\u4f5c\u4f19\u4f34\u3002.<\/p><p class=\"wp-block-paragraph\">\u8d8a\u5357\u6570\u5b57\u5e02\u573a\u4fe1\u606f\u7efc\u5408\u81ea We Are Social 2026\u3001DataReportal 2026 \u548c Statista 2026 \u7684\u62a5\u544a\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u968f\u7740\u8425\u9500\u9884\u7b97\u65e5\u76ca\u7d27\u7f29\uff0c\u5e02\u573a\u7814\u7a76\u6210\u672c\u6b63\u6210\u4e3a\u8bb8\u591a\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u7684\u96be\u9898\u3002\u4e0d\u5c11\u4f01\u4e1a\u4e3a\u4e86\u7701\u94b1\u800c\u81ea\u884c\u5f00\u5c55\u8c03\u67e5\uff0c\u5374\u56e0\u6570\u636e\u9519\u8bef\u6216\u6267\u884c\u7f13\u6162\u800c\u635f\u5931\u66f4\u591a\u8d44\u91d1\u3002\u6839\u636e We Are Social 2026\uff0c [...]<\/p>","protected":false},"author":0,"featured_media":38727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1635],"tags":[],"class_list":["post-38726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"rankmath_keywords":{"primary":"chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, thu\u00ea d\u1ecbch v\u1ee5 market research, so s\u00e1nh t\u1ef1 l\u00e0m","secondary":["thu\u00ea d\u1ecbch v\u1ee5 market research","so s\u00e1nh t\u1ef1 l\u00e0m"]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, thu\u00ea d\u1ecbch v\u1ee5 market research, so s\u00e1nh t\u1ef1 l\u00e0m","seo_keywords":{"primary":"chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, thu\u00ea d\u1ecbch v\u1ee5 market research, so s\u00e1nh t\u1ef1 l\u00e0m","secondary":["thu\u00ea d\u1ecbch v\u1ee5 market research","so s\u00e1nh t\u1ef1 l\u00e0m"]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/38726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=38726"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/38726\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/38727"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=38726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=38726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=38726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}