{"id":38701,"date":"2026-05-08T00:14:06","date_gmt":"2026-05-07T17:14:06","guid":{"rendered":"https:\/\/dps.media\/digital-marketing-chien-luoc-tang-truong-smes\/"},"modified":"2026-05-08T00:14:50","modified_gmt":"2026-05-07T17:14:50","slug":"digital-marketing-chien-luoc-tang-truong-smes","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/digital-marketing-chien-luoc-tang-truong-smes\/","title":{"rendered":"Digital Marketing: 7 Chi\u1ebfn L\u01b0\u1ee3c T\u0103ng Tr\u01b0\u1edfng SMEs"},"content":{"rendered":"

Digital marketing \u0111ang tr\u1edf th\u00e0nh \u01b0u ti\u00ean s\u1ed1ng c\u00f2n v\u1edbi SMEs Vi\u1ec7t Nam khi chi ph\u00ed qu\u1ea3ng c\u00e1o t\u0103ng v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i nhanh. Theo We Are Social 2026, Vi\u1ec7t Nam c\u00f3 79,8 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng<\/a> internet v\u00e0 h\u01a1n 76,2 tri\u1ec7u t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i ho\u1ea1t \u0111\u1ed9ng. B\u00e0i vi\u1ebft n\u00e0y gi\u00fap doanh nghi\u1ec7p hi\u1ec3u c\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch t\u0103ng tr\u01b0\u1edfng.<\/p>

Theo b\u00e1o c\u00e1o Digital 2026 c\u1ee7a We Are Social v\u00e0 Meltwater, ng\u01b0\u1eddi Vi\u1ec7t d\u00e0nh trung b\u00ecnh h\u01a1n 6 gi\u1edd m\u1ed7i ng\u00e0y cho internet. Mobile hi\u1ec7n chi\u1ebfm 83% traffic website<\/a> t\u1ea1i Vi\u1ec7t Nam. \u0110i\u1ec1u n\u00e0y khi\u1ebfn qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 h\u1ec7 sinh th\u00e1i n\u1ed9i dung s\u1ed1 tr\u1edf th\u00e0nh \u0111i\u1ec3m ch\u1ea1m quan tr\u1ecdng nh\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng SMEs.<\/p>

Theo kinh nghi\u1ec7m c\u1ee7a DPS. MEDIA, nhi\u1ec1u doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf th\u1ea5t b\u1ea1i kh\u00f4ng ph\u1ea3i v\u00ec thi\u1ebfu ng\u00e2n s\u00e1ch m\u00e0 v\u00ec ch\u1ecdn sai k\u00eanh digital marketing. Vi\u1ec7c \u0111o l\u01b0\u1eddng sai KPI ho\u1eb7c tri\u1ec3n khai thi\u1ebfu d\u1eef li\u1ec7u khi\u1ebfn chi ph\u00ed qu\u1ea3ng c\u00e1o t\u0103ng nhanh nh\u01b0ng kh\u00f4ng t\u1ea1o ra kh\u00e1ch h\u00e0ng th\u1ef1c.<\/p>

Digital marketing cho SMEs t\u1ea1i Vi\u1ec7t Nam \u0111ang thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o?<\/h2>
\"\u6570\u5b57\u8425\u9500\"
Digital marketing cho SMEs t\u1ea1i Vi\u1ec7t Nam \u0111ang thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o?<\/figcaption><\/figure>

H\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng s\u1ed1 n\u0103m 2026<\/h3>

Theo Digital Insight 2026 Vi\u1ec7t Nam, c\u00f3 t\u1edbi 95,4% ng\u01b0\u1eddi d\u00f9ng internet Vi\u1ec7t Nam s\u1eed d\u1ee5ng \u00edt nh\u1ea5t m\u1ed9t n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. Facebook, TikTok v\u00e0 YouTube ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u v\u1ec1 th\u1eddi l\u01b0\u1ee3ng s\u1eed d\u1ee5ng. \u0110i\u1ec1u n\u00e0y l\u00e0m thay \u0111\u1ed5i c\u00e1ch SMEs ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng trong marketing k\u1ef9 thu\u1eadt s\u1ed1.<\/p>

Nhi\u1ec1u doanh nghi\u1ec7p tr\u01b0\u1edbc \u0111\u00e2y ch\u1ec9 \u0111\u1ea7u t\u01b0 website nay \u0111\u00e3 chuy\u1ec3n sang chi\u1ebfn l\u01b0\u1ee3c \u0111a n\u1ec1n t\u1ea3ng. Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xem TikTok tr\u01b0\u1edbc khi t\u00ecm ki\u1ebfm Google ho\u1eb7c \u0111\u1ecdc review tr\u00ean Facebook. H\u00e0nh tr\u00ecnh mua h\u00e0ng tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n nhi\u1ec1u so v\u1edbi giai \u0111o\u1ea1n 2026.<\/p>

    \n
  • Ng\u01b0\u1eddi d\u00f9ng \u01b0u ti\u00ean video ng\u1eafn d\u01b0\u1edbi 60 gi\u00e2y.<\/li>\n\n
  • Thi\u1ebft b\u1ecb di \u0111\u1ed9ng chi\u1ebfm ph\u1ea7n l\u1edbn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.<\/li>\n\n
  • T\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u qua m\u1ea1ng x\u00e3 h\u1ed9i t\u0103ng m\u1ea1nh.<\/li>\n\n
  • Kh\u00e1ch h\u00e0ng tin v\u00e0o UGC v\u00e0 review th\u1ef1c t\u1ebf.<\/li>\n\n
  • Th\u1eddi gian quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ng\u1eafn h\u01a1n tr\u01b0\u1edbc.<\/li>\n\n
  • Social commerce t\u0103ng tr\u01b0\u1edfng nhanh t\u1ea1i Vi\u1ec7t Nam.<\/li>\n<\/ul>

    Ch\u1ecb H\u1ea1nh, ch\u1ee7 m\u1ed9t spa t\u1ea1i Qu\u1eadn 3, t\u1eebng ch\u1ec9 ch\u1ea1y Facebook Ads truy\u1ec1n th\u1ed1ng. Sau khi tri\u1ec3n khai video TikTok ng\u1eafn k\u1ebft h\u1ee3p landing page, l\u01b0\u1ee3ng lead t\u0103ng 42% trong ba th\u00e1ng. Chi ph\u00ed m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng gi\u1ea3m c\u00f2n 68.<\/p>

    000 \u0111\u1ed3ng.<\/p>

    M\u1ed9t doanh nghi\u1ec7p n\u1ed9i th\u1ea5t t\u1ea1i B\u00ecnh Th\u1ea1nh l\u1ea1i g\u1eb7p v\u1ea5n \u0111\u1ec1 kh\u00e1c. H\u1ecd \u0111\u1ea7u t\u01b0 h\u01a1n 120 tri\u1ec7u \u0111\u1ed3ng cho qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn nh\u01b0ng kh\u00f4ng t\u1ed1i \u01b0u mobile. T\u1ef7 l\u1ec7 tho\u00e1t trang v\u01b0\u1ee3t 78%.<\/p>

    Sau khi c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 website v\u00e0 n\u1ed9i dung SEO doanh nghi\u1ec7p, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u0103ng g\u1ea5p \u0111\u00f4i.<\/p>

    \u6307\u6807<\/th>2026<\/th>2026<\/th>\u6765\u6e90<\/th><\/tr><\/thead>
    Ng\u01b0\u1eddi d\u00f9ng internet<\/td>79,5 tri\u1ec7u<\/td>79,8 tri\u1ec7u<\/td>We Are Social 2026<\/td><\/tr>
    T\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i<\/td>72,7 tri\u1ec7u<\/td>76,2 tri\u1ec7u<\/td>DataReportal 2026<\/td><\/tr>
    Traffic t\u1eeb mobile<\/td>79%<\/td>83%<\/td>We Are Social 2026<\/td><\/tr>
    Th\u1eddi gian online m\u1ed7i ng\u00e0y<\/td>5h48<\/td>6h05<\/td>Meltwater 2026<\/td><\/tr><\/tbody><\/table><\/div>

    V\u00ec sao SMEs chuy\u1ec3n ng\u00e2n s\u00e1ch sang marketing k\u1ef9 thu\u1eadt s\u1ed1<\/h3>

    Marketing k\u1ef9 thu\u1eadt s\u1ed1 cho ph\u00e9p SMEs \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 g\u1ea7n nh\u01b0 theo th\u1eddi gian th\u1ef1c. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 bi\u1ebft qu\u1ea3ng c\u00e1o n\u00e0o t\u1ea1o lead, t\u1eeb kh\u00f3a n\u00e0o t\u1ea1o doanh thu v\u00e0 n\u1ed9i dung n\u00e0o c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao.<\/p>

    Trong khi \u0111\u00f3, c\u00e1c k\u00eanh offline ng\u00e0y c\u00e0ng kh\u00f3 \u0111o ROI ch\u00ednh x\u00e1c. M\u1ed9t chi\u1ebfn d\u1ecbch billboard ho\u1eb7c t\u1edd r\u01a1i c\u00f3 th\u1ec3 t\u1ea1o nh\u1eadn di\u1ec7n nh\u01b0ng r\u1ea5t kh\u00f3 x\u00e1c \u0111\u1ecbnh doanh thu th\u1ef1c t\u1ebf. \u0110i\u1ec1u n\u00e0y khi\u1ebfn SMEs \u01b0u ti\u00ean ng\u00e2n s\u00e1ch cho digital marketing.<\/p>

    C\u00e1c xu h\u01b0\u1edbng digital marketing n\u1ed5i b\u1eadt<\/h3>

    AI marketing \u0111ang thay \u0111\u1ed5i c\u00e1ch doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t n\u1ed9i dung v\u00e0 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o. Theo AnyMind Group 2026, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Vi\u1ec7t Nam \u0111ang t\u0103ng m\u1ea1nh \u0111\u1ea7u t\u01b0 v\u00e0o d\u1eef li\u1ec7u first-party v\u00e0 automation marketing \u0111\u1ec3 gi\u1ea3m ph\u1ee5 thu\u1ed9c v\u00e0o n\u1ec1n t\u1ea3ng.<\/p>

    Video ng\u1eafn v\u00e0 social commerce ti\u1ebfp t\u1ee5c l\u00e0 hai xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u1ea5t. Theo Research and Markets 2026, th\u1ecb tr\u01b0\u1eddng social commerce Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn \u0111\u1ea1t 5 t\u1ef7 USD trong n\u0103m 2026.<\/p>

    C\u00e1c k\u00eanh digital marketing hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p SMEs<\/h2>
    \"C\u00e1c
    C\u00e1c k\u00eanh digital marketing hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p SMEs<\/figcaption><\/figure>

    SEO v\u00e0 content marketing<\/h3>

    SEO doanh nghi\u1ec7p gi\u00fap SMEs x\u00e2y d\u1ef1ng traffic b\u1ec1n v\u1eefng thay v\u00ec ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c SEO hi\u1ec7u qu\u1ea3 th\u01b0\u1eddng c\u1ea7n t\u1eeb 4 \u0111\u1ebfn 8 th\u00e1ng \u0111\u1ec3 t\u1ea1o t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh.<\/p>

    Doanh nghi\u1ec7p n\u00ean \u01b0u ti\u00ean nh\u00f3m t\u1eeb kh\u00f3a c\u00f3 \u00fd \u0111\u1ecbnh mua h\u00e0ng cao. V\u00ed d\u1ee5, t\u1eeb kh\u00f3a \u201cd\u1ecbch v\u1ee5 k\u1ebf to\u00e1n doanh nghi\u1ec7p nh\u1ecf\u201d th\u01b0\u1eddng c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n t\u1eeb kh\u00f3a chung chung nh\u01b0 \u201ck\u1ebf to\u00e1n\u201d.<\/p>

    DPS. MEDIA khuy\u1ebfn ngh\u1ecb SMEs x\u00e2y d\u1ef1ng c\u1ee5m n\u1ed9i dung theo t\u1eebng nhu c\u1ea7u kh\u00e1ch h\u00e0ng thay v\u00ec vi\u1ebft b\u00e0i r\u1eddi r\u1ea1c. \u0110i\u1ec1u n\u00e0y gi\u00fap website t\u0103ng topical authority v\u00e0 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm d\u00e0i h\u1ea1n.<\/p>

      \n
    • T\u1eadp trung t\u1eeb kh\u00f3a c\u00f3 \u00fd \u0111\u1ecbnh mua h\u00e0ng.<\/li>\n\n
    • T\u1ed1i \u01b0u t\u1ed1c \u0111\u1ed9 t\u1ea3i tr\u00ean mobile.<\/li>\n\n
    • X\u00e2y d\u1ef1ng blog chuy\u00ean s\u00e2u theo c\u1ee5m ch\u1ee7 \u0111\u1ec1.<\/li>\n\n
    • \u0110\u1ea7u t\u01b0 landing page chuy\u1ec3n \u0111\u1ed5i.<\/li>\n\n
    • K\u1ebft h\u1ee3p SEO v\u1edbi social content.<\/li>\n\n
    • \u0110o traffic v\u00e0 lead h\u00e0ng th\u00e1ng.<\/li>\n<\/ul>

      Anh Nam, ch\u1ee7 c\u00f4ng ty n\u1ed9i th\u1ea5t v\u0103n ph\u00f2ng t\u1ea1i Th\u1ee7 \u0110\u1ee9c, tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c content SEO<\/a> trong 9 th\u00e1ng. Organic traffic t\u0103ng 210% v\u00e0 mang v\u1ec1 trung b\u00ecnh 120 lead m\u1ed7i th\u00e1ng.<\/p>

      M\u1ed9t doanh nghi\u1ec7p gi\u00e1o d\u1ee5c t\u1ea1i T\u00e2n B\u00ecnh t\u1eebng mua backlink gi\u00e1 r\u1ebb \u0111\u1ec3 t\u0103ng th\u1ee9 h\u1ea1ng nhanh. Website b\u1ecb t\u1ee5t h\u01a1n 60% traffic sau m\u1ed9t \u0111\u1ee3t c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n Google. Sau s\u00e1u th\u00e1ng t\u1ed1i \u01b0u l\u1ea1i n\u1ed9i dung v\u00e0 technical SEO, l\u01b0\u1ee3ng truy c\u1eadp ph\u1ee5c h\u1ed3i kho\u1ea3ng 75%.<\/p>

      \u9891\u9053<\/th>\u521d\u59cb\u8d39\u7528<\/th>\u751f\u6548\u65f6\u95f4<\/th>\u7acb\u5373\u89c1\u6548<\/th><\/tr><\/thead>
      SEO<\/td>\u4e2d\u7b49<\/td>4-8\u4e2a\u6708<\/td>\u9ad8<\/td><\/tr>
      Google Ads<\/td>\u9ad8<\/td>\u7acb\u5373\u751f\u6548<\/td>\u4e2d\u7b49<\/td><\/tr>
      Facebook\u5e7f\u544a<\/td>\u4e2d\u7b49<\/td>1-2\u5468<\/td>\u4e2d\u7b49<\/td><\/tr>
      \u7535\u5b50\u90ae\u4ef6\u8425\u9500<\/td>\u4f4e<\/td>2-4 tu\u1ea7n<\/td>\u9ad8<\/td><\/tr><\/tbody><\/table><\/div>

      Facebook Ads v\u00e0 TikTok Ads<\/h3>

      Facebook Ads ph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng r\u1ed9ng v\u00e0 nhu c\u1ea7u remarketing. Trong khi \u0111\u00f3, TikTok Ads hi\u1ec7u qu\u1ea3 h\u01a1n v\u1edbi s\u1ea3n ph\u1ea9m c\u1ea7n video tr\u1ef1c quan v\u00e0 kh\u1ea3 n\u0103ng viral.<\/p>

      Doanh nghi\u1ec7p SMEs n\u00ean \u0111\u1eb7t benchmark CPL tr\u01b0\u1edbc khi ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. N\u1ebfu CPL v\u01b0\u1ee3t m\u1ee5c ti\u00eau 20% trong 7 ng\u00e0y li\u00ean ti\u1ebfp, c\u1ea7n t\u1ed1i \u01b0u creative ho\u1eb7c target.<\/p>

      Google Ads cho nhu c\u1ea7u chuy\u1ec3n \u0111\u1ed5i cao<\/h3>

      Google Ads ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 nhu c\u1ea7u r\u00f5 r\u00e0ng. \u0110\u00e2y l\u00e0 k\u00eanh c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao n\u1ebfu doanh nghi\u1ec7p t\u1ed1i \u01b0u \u0111\u00fang landing page v\u00e0 keyword intent.<\/p>

      M\u1ed9t showroom thi\u1ebft b\u1ecb b\u1ebfp t\u1ea1i Ph\u00fa Nhu\u1eadn tri\u1ec3n khai Google Ads theo nh\u00f3m t\u1eeb kh\u00f3a chuy\u1ec3n \u0111\u1ed5i cao. T\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n t\u0103ng 31% sau hai th\u00e1ng d\u00f9 ng\u00e2n s\u00e1ch gi\u1eef nguy\u00ean.<\/p>

      Email marketing v\u00e0 automation<\/h3>

      Automation marketing gi\u00fap SMEs ti\u1ebft ki\u1ec7m nh\u00e2n s\u1ef1 v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. C\u00e1c workflow c\u01a1 b\u1ea3n nh\u01b0 email ch\u00e0o m\u1eebng ho\u1eb7c nh\u1eafc gi\u1ecf h\u00e0ng b\u1ecf qu\u00ean th\u01b0\u1eddng c\u00f3 ROI r\u1ea5t t\u1ed1t.<\/p>

      Doanh nghi\u1ec7p n\u00ean duy tr\u00ec open rate tr\u00ean 25% v\u00e0 CTR t\u1eeb 3% tr\u1edf l\u00ean. N\u1ebfu th\u1ea5p h\u01a1n, c\u1ea7n t\u1ed1i \u01b0u subject line v\u00e0 ph\u00e2n nh\u00f3m d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng.<\/p>

      C\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c digital marketing t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch<\/h2>
      \"C\u00e1ch
      C\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c digital marketing t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch<\/figcaption><\/figure>

      X\u00e1c \u0111\u1ecbnh KPI ph\u00f9 h\u1ee3p t\u1eebng giai \u0111o\u1ea1n<\/h3>

      Nhi\u1ec1u SMEs \u0111\u1eb7t KPI sai ngay t\u1eeb \u0111\u1ea7u. Doanh nghi\u1ec7p m\u1edbi th\u01b0\u1eddng t\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o doanh thu m\u00e0 b\u1ecf qua traffic v\u00e0 lead. \u0110i\u1ec1u n\u00e0y khi\u1ebfn chi\u1ebfn d\u1ecbch d\u1ec5 th\u1ea5t b\u1ea1i.<\/p>

      \u1ede giai \u0111o\u1ea1n \u0111\u1ea7u, doanh nghi\u1ec7p n\u00ean theo d\u00f5i traffic, CTR v\u00e0 cost per lead. Khi h\u1ec7 th\u1ed1ng \u1ed5n \u0111\u1ecbnh h\u01a1n, c\u00f3 th\u1ec3 chuy\u1ec3n sang ROAS v\u00e0 lifetime value.<\/p>

        \n
      • \u0110o CPL theo t\u1eebng k\u00eanh qu\u1ea3ng c\u00e1o.<\/li>\n\n
      • So s\u00e1nh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i landing page.<\/li>\n\n
      • Theo d\u00f5i ROAS theo chi\u1ebfn d\u1ecbch.<\/li>\n\n
      • Ki\u1ec3m tra t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/li>\n\n
      • \u0110o organic traffic h\u00e0ng th\u00e1ng.<\/li>\n\n
      • \u0110\u00e1nh gi\u00e1 chi ph\u00ed tr\u00ean m\u1ed7i \u0111\u01a1n h\u00e0ng.<\/li>\n<\/ul>

        M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m thi\u00ean nhi\u00ean t\u1ea1i G\u00f2 V\u1ea5p t\u1eebng \u0111\u1eb7t m\u1ee5c ti\u00eau ROAS ngay th\u00e1ng \u0111\u1ea7u ti\u00ean. Chi\u1ebfn d\u1ecbch th\u1ea5t b\u1ea1i v\u00e0 l\u1ed7 h\u01a1n 80 tri\u1ec7u \u0111\u1ed3ng. Sau khi chuy\u1ec3n sang KPI lead v\u00e0 remarketing, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u0103ng t\u1eeb 1,2% l\u00ean 3,8%.<\/p>

        M\u1ed9t ph\u00f2ng kh\u00e1m nha khoa t\u1ea1i Qu\u1eadn 10 l\u1ea1i th\u00e0nh c\u00f4ng nh\u1edd tracking \u0111\u1ea7y \u0111\u1ee7 ngu\u1ed3n lead. H\u1ecd ph\u00e1t hi\u1ec7n Google Ads t\u1ea1o \u00edt lead h\u01a1n Facebook nh\u01b0ng t\u1ef7 l\u1ec7 ch\u1ed1t cao g\u1ea5p ba l\u1ea7n.<\/p>

        Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch theo k\u00eanh<\/h3>

        SMEs kh\u00f4ng n\u00ean d\u1ed3n to\u00e0n b\u1ed9 ng\u00e2n s\u00e1ch v\u00e0o m\u1ed9t n\u1ec1n t\u1ea3ng. Thay v\u00e0o \u0111\u00f3, n\u00ean chia theo m\u1ee5c ti\u00eau nh\u1eadn di\u1ec7n, chuy\u1ec3n \u0111\u1ed5i v\u00e0 remarketing.<\/p>

        \u76ee\u6807<\/th>K\u00eanh \u01b0u ti\u00ean<\/th>T\u1ef7 tr\u1ecdng \u0111\u1ec1 xu\u1ea5t<\/th>KPI ch\u00ednh<\/th><\/tr><\/thead>
        \u8bc6\u522b<\/td>TikTok\u5e7f\u544a<\/td>30%<\/td>\u8986\u76d6\u7387<\/td><\/tr>
        Lead<\/td>Facebook\u5e7f\u544a<\/td>35%<\/td>CPL<\/td><\/tr>
        \u8f6c\u5316<\/td>Google Ads<\/td>25%<\/td>ROAS<\/td><\/tr>
        Gi\u1eef ch\u00e2n<\/td>\u7535\u5b50\u90ae\u4ef6\u8425\u9500<\/td>10%<\/td>Repeat rate<\/td><\/tr><\/tbody><\/table><\/div>

        SMEs\u5e38\u89c1\u7684\u9519\u8bef<\/h3>

        Nhi\u1ec1u doanh nghi\u1ec7p ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn m\u00e0 kh\u00f4ng c\u00f3 landing page ri\u00eang. \u0110i\u1ec1u n\u00e0y l\u00e0m gi\u1ea3m t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u0103ng chi ph\u00ed qu\u1ea3ng c\u00e1o \u0111\u00e1ng k\u1ec3.<\/p>

        M\u1ed9t l\u1ed7i ph\u1ed5 bi\u1ebfn kh\u00e1c l\u00e0 qu\u00e1 ph\u1ee5 thu\u1ed9c v\u00e0o khuy\u1ebfn m\u00e3i. \u0110i\u1ec1u n\u00e0y khi\u1ebfn doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u \u0111\u01a1n h\u00e0ng ng\u1eafn h\u1ea1n nh\u01b0ng l\u1ee3i nhu\u1eadn th\u1ea5p v\u00e0 kh\u00f3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>

        \u9ad8\u6548\u5b9e\u65bd\u6d41\u7a0b<\/h3>

        M\u1ed9t chi\u1ebfn d\u1ecbch digital marketing hi\u1ec7u qu\u1ea3 c\u1ea7n \u0111i theo quy tr\u00ecnh r\u00f5 r\u00e0ng t\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch ch\u00e2n dung kh\u00e1ch h\u00e0ng, x\u00e2y n\u1ed9i dung \u0111\u1ebfn \u0111o l\u01b0\u1eddng d\u1eef li\u1ec7u.<\/p>

        Theo kinh nghi\u1ec7m c\u1ee7a DPS. MEDIA, SMEs n\u00ean review d\u1eef li\u1ec7u qu\u1ea3ng c\u00e1o \u00edt nh\u1ea5t m\u1ed7i tu\u1ea7n thay v\u00ec \u0111\u1ee3i h\u1ebft th\u00e1ng. Vi\u1ec7c t\u1ed1i \u01b0u li\u00ean t\u1ee5c gi\u00fap gi\u1ea3m l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch \u0111\u00e1ng k\u1ec3.<\/p>

        Ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn agency digital marketing ph\u00f9 h\u1ee3p<\/h2>
        \"Ti\u00eau
        Ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn agency digital marketing ph\u00f9 h\u1ee3p<\/figcaption><\/figure>

        Kinh nghi\u1ec7m ng\u00e0nh v\u00e0 case study<\/h3>

        Agency digital marketing c\u1ea7n c\u00f3 kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn v\u1edbi ng\u00e0nh ngh\u1ec1 t\u01b0\u01a1ng t\u1ef1 doanh nghi\u1ec7p. M\u1ed9t case study t\u1ed1t ph\u1ea3i th\u1ec3 hi\u1ec7n r\u00f5 m\u1ee5c ti\u00eau, KPI v\u00e0 k\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng.<\/p>

        Doanh nghi\u1ec7p n\u00ean y\u00eau c\u1ea7u agency gi\u1ea3i th\u00edch chi\u1ebfn l\u01b0\u1ee3c thay v\u00ec ch\u1ec9 \u0111\u01b0a b\u00e1o gi\u00e1 qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng t\u01b0 duy d\u00e0i h\u1ea1n.<\/p>

          \n
        • Ki\u1ec3m tra case study theo ng\u00e0nh.<\/li>\n\n
        • Y\u00eau c\u1ea7u KPI minh b\u1ea1ch.<\/li>\n\n
        • \u0110\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/li>\n\n
        • Ki\u1ec3m tra quy tr\u00ecnh b\u00e1o c\u00e1o.<\/li>\n\n
        • So s\u00e1nh n\u0103ng l\u1ef1c creative.<\/li>\n\n
        • Xem kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u \u0111a k\u00eanh.<\/li>\n<\/ul>

          Kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng v\u00e0 b\u00e1o c\u00e1o<\/h3>

          M\u1ed9t agency t\u1ed1t ph\u1ea3i c\u00f3 dashboard ho\u1eb7c h\u1ec7 th\u1ed1ng tracking r\u00f5 r\u00e0ng. Doanh nghi\u1ec7p c\u1ea7n bi\u1ebft lead \u0111\u1ebfn t\u1eeb \u0111\u00e2u v\u00e0 k\u00eanh n\u00e0o t\u1ea1o doanh thu cao nh\u1ea5t.<\/p>

          N\u1ebfu agency ch\u1ec9 b\u00e1o c\u00e1o l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c m\u00e0 kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i, SMEs n\u00ean c\u00e2n nh\u1eafc l\u1ea1i h\u1ee3p t\u00e1c.<\/p>

          T\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c thay v\u00ec ch\u1ec9 ch\u1ea1y qu\u1ea3ng c\u00e1o<\/h3>

          Nhi\u1ec1u agency ch\u1ec9 t\u1eadp trung media buying nh\u01b0ng b\u1ecf qua chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y khi\u1ebfn doanh nghi\u1ec7p ph\u1ee5 thu\u1ed9c qu\u1ea3ng c\u00e1o v\u00e0 kh\u00f3 t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n.<\/p>

          SMEs n\u00ean \u01b0u ti\u00ean \u0111\u01a1n v\u1ecb c\u00f3 kh\u1ea3 n\u0103ng x\u00e2y h\u1ec7 sinh th\u00e1i n\u1ed9i dung, SEO v\u00e0 automation marketing \u0111\u1ed3ng b\u1ed9.<\/p>

          Chi ph\u00ed v\u00e0 cam k\u1ebft d\u1ecbch v\u1ee5<\/h3>

          Chi ph\u00ed th\u1ea5p kh\u00f4ng \u0111\u1ed3ng ngh\u0129a hi\u1ec7u qu\u1ea3 cao. M\u1ed9t agency gi\u00e1 r\u1ebb nh\u01b0ng thi\u1ebfu tracking c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch l\u1edbn h\u01a1n nhi\u1ec1u.<\/p>

          Doanh nghi\u1ec7p n\u00ean \u0111\u00e1nh gi\u00e1 t\u1ed5ng ROI thay v\u00ec ch\u1ec9 nh\u00ecn v\u00e0o ph\u00ed d\u1ecbch v\u1ee5 h\u00e0ng th\u00e1ng.<\/p>

          Digital marketing trong 3 n\u0103m t\u1edbi SMEs c\u1ea7n chu\u1ea9n b\u1ecb g\u00ec?<\/h2>
          \"Digital
          Digital marketing trong 3 n\u0103m t\u1edbi SMEs c\u1ea7n chu\u1ea9n b\u1ecb g\u00ec?<\/figcaption><\/figure>

          AI v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing<\/h3>

          AI marketing s\u1ebd gi\u00fap SMEs t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o nhanh h\u01a1n v\u00e0 c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung t\u1ed1t h\u01a1n. Tuy nhi\u00ean, AI ch\u1ec9 hi\u1ec7u qu\u1ea3 khi doanh nghi\u1ec7p c\u00f3 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng.<\/p>

          C\u00e1c c\u00f4ng c\u1ee5 automation s\u1ebd thay \u0111\u1ed5i quy tr\u00ecnh v\u1eadn h\u00e0nh marketing trong ba n\u0103m t\u1edbi. SMEs c\u1ea7n chu\u1ea9n b\u1ecb nh\u00e2n s\u1ef1 c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ecdc d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng.<\/p>

          Social commerce v\u00e0 video ng\u1eafn<\/h3>

          Social commerce \u0111ang t\u0103ng m\u1ea1nh nh\u1edd TikTok Shop v\u00e0 Facebook Marketplace. Ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng mua h\u00e0ng tr\u1ef1c ti\u1ebfp ngay tr\u00ean n\u1ec1n t\u1ea3ng thay v\u00ec truy c\u1eadp website.<\/p>

          Doanh nghi\u1ec7p n\u00ean \u0111\u1ea7u t\u01b0 video ng\u1eafn c\u00f3 t\u00ednh gi\u1ea3i tr\u00ed v\u00e0 review th\u1ef1c t\u1ebf. N\u1ed9i dung qu\u00e1 qu\u1ea3ng c\u00e1o hi\u1ec7n kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3 nh\u01b0 tr\u01b0\u1edbc.<\/p>

          First-party data v\u00e0 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u<\/h3>

          Quy \u0111\u1ecbnh b\u1ea3o m\u1eadt d\u1eef li\u1ec7u ng\u00e0y c\u00e0ng si\u1ebft ch\u1eb7t. Doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng first-party data thay v\u00ec ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o.<\/p>

          Vi\u1ec7c thu th\u1eadp email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng c\u1ea7n minh b\u1ea1ch v\u00e0 c\u00f3 s\u1ef1 \u0111\u1ed3ng \u00fd r\u00f5 r\u00e0ng.<\/p>

          X\u00e2y d\u1ef1ng t\u00e0i s\u1ea3n s\u1ed1 b\u1ec1n v\u1eefng<\/h3>

          Website, SEO v\u00e0 n\u1ed9i dung chuy\u00ean s\u00e2u s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 t\u00e0i s\u1ea3n s\u1ed1 quan tr\u1ecdng nh\u1ea5t c\u1ee7a SMEs. \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap doanh nghi\u1ec7p gi\u1ea3m ph\u1ee5 thu\u1ed9c v\u00e0o chi ph\u00ed qu\u1ea3ng c\u00e1o t\u0103ng d\u1ea7n.<\/p>

          Doanh nghi\u1ec7p SMEs mu\u1ed1n t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n c\u1ea7n x\u00e2y h\u1ec7 sinh th\u00e1i n\u1ed9i dung ri\u00eang. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m website, social media, email marketing v\u00e0 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ed3ng b\u1ed9.<\/p>

            \n
          • X\u00e2y d\u1ef1ng website t\u1ed1i \u01b0u mobile.<\/li>\n\n
          • \u0110\u1ea7u t\u01b0 SEO d\u00e0i h\u1ea1n.<\/li>\n\n
          • T\u0103ng t\u1ef7 l\u1ec7 s\u1edf h\u1eefu first-party data.<\/li>\n\n
          • Ph\u00e1t tri\u1ec3n video ng\u1eafn chuy\u00ean s\u00e2u.<\/li>\n\n
          • T\u1ef1 \u0111\u1ed9ng h\u00f3a ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/li>\n\n
          • \u0110o d\u1eef li\u1ec7u theo th\u1eddi gian th\u1ef1c.<\/li>\n<\/ul>

            Digital marketing kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn ph\u1ee5 tr\u1ee3 v\u1edbi SMEs Vi\u1ec7t Nam. \u0110\u00e2y \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng t\u0103ng tr\u01b0\u1edfng c\u1ed1t l\u00f5i trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh s\u1ed1 hi\u1ec7n nay.<\/p>

            Doanh nghi\u1ec7p c\u1ea7n \u01b0u ti\u00ean chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n thay v\u00ec ch\u1ec9 t\u1eadp trung qu\u1ea3ng c\u00e1o ng\u1eafn h\u1ea1n. Nh\u1eefng SMEs \u0111\u1ea7u t\u01b0 \u0111\u00fang v\u00e0o d\u1eef li\u1ec7u, SEO v\u00e0 n\u1ed9i dung s\u1ebd c\u00f3 l\u1ee3i th\u1ebf l\u1edbn trong ba n\u0103m t\u1edbi.<\/p>

              \n
            • T\u1eadp trung x\u00e2y t\u00e0i s\u1ea3n s\u1ed1 d\u00e0i h\u1ea1n.<\/li>\n\n
            • \u0110o KPI theo t\u1eebng giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng.<\/li>\n\n
            • K\u1ebft h\u1ee3p SEO v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed.<\/li>\n\n
            • T\u1ed1i \u01b0u mobile v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/li>\n\n
            • \u0110\u1ea7u t\u01b0 video ng\u1eafn v\u00e0 social commerce.<\/li>\n\n
            • X\u00e2y h\u1ec7 th\u1ed1ng automation marketing.<\/li>\n\n
            • \u01afu ti\u00ean d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng first-party.<\/li>\n<\/ul>

              DPS. MEDIA l\u00e0 \u0111\u1ed1i t\u00e1c ph\u00f9 h\u1ee3p cho SMEs Vi\u1ec7t Nam mu\u1ed1n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c digital marketing b\u1ec1n v\u1eefng, t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu d\u00e0i h\u1ea1n trong giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 m\u1ea1nh m\u1ebd.<\/p>\n