{"id":38595,"date":"2026-04-27T08:04:03","date_gmt":"2026-04-27T01:04:03","guid":{"rendered":"https:\/\/dps.media\/6-tieu-chi-chon-cong-ty-truyen-thong-uy-tin\/"},"modified":"2026-04-27T08:04:27","modified_gmt":"2026-04-27T01:04:27","slug":"6-tieu-chi-chon-cong-ty-truyen-thong-uy-tin","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/6-tieu-chi-chon-cong-ty-truyen-thong-uy-tin\/","title":{"rendered":"6 Ti\u00eau Ch\u00ed V\u00e0ng Ch\u1ecdn C\u00f4ng Ty Truy\u1ec1n Th\u00f4ng Uy T\u00edn Cho SME"},"content":{"rendered":"

Nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p c\u1ea3m th\u1ea5y b\u1ebf t\u1eafc khi t\u1ef1 tri\u1ec3n khai qu\u1ea3ng c\u00e1o. Ng\u00e2n s\u00e1ch c\u1ea1n ki\u1ec7t nh\u01b0ng ho\u00e0n to\u00e0n kh\u00f4ng mang l\u1ea1i doanh thu th\u1ef1c t\u1ebf. Theo b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng c\u1ee7a Kantar Vietnam 2026, h\u01a1n 60% doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf th\u1eeba nh\u1eadn h\u1ecd l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch v\u00ec tri\u1ec3n khai sai k\u00eanh ti\u1ebfp c\u1eadn. Vi\u1ec7c loay hoay t\u1ef1 l\u00e0m v\u1eeba g\u00e2y m\u1ea5t th\u1eddi gian v\u1eeba l\u00e0m tu\u1ed9t m\u1ea5t c\u01a1 h\u1ed9i c\u1ea1nh tranh.\u0110\u1ed3ng th\u1eddi, theo We Are Social 2026, t\u1ed5ng m\u1ee9c chi ti\u00eau qu\u1ea3ng c\u00e1o s\u1ed1<\/a> t\u1ea1i Vi\u1ec7t Nam v\u1eabn gi\u1eef \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p h\u01b0\u1edbng d\u1eabn chi ti\u1ebft gi\u00fap b\u1ea1n ch\u1ecdn \u0111\u00fang m\u1ed9t c\u00f4ng ty truy\u1ec1n th\u00f4ng uy t\u00edn. B\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c agency, tr\u00e1nh r\u1ee7i ro m\u1ea5t ti\u1ec1n oan v\u00e0 t\u1ed1i \u01b0u h\u00f3a t\u1eebng \u0111\u1ed3ng v\u1ed1n \u0111\u1ea7u t\u01b0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t.T\u1ea7m Quan Tr\u1ecdng C\u1ee7a C\u00e1c C\u00f4ng Ty Truy\u1ec1n Th\u00f4ng V\u1edbi SMEC\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf th\u01b0\u1eddng thi\u1ebfu h\u1ee5t ngu\u1ed3n l\u1ef1c \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t ph\u00f2ng marketing ho\u00e0n ch\u1ec9nh. \u0110\u00e2y l\u00e0 l\u00fac c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng b\u01b0\u1edbc v\u00e0o \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y kho\u1ea3ng tr\u1ed1ng chi\u1ebfn l\u01b0\u1ee3c. H\u1ecd mang l\u1ea1i quy tr\u00ecnh l\u00e0m vi\u1ec7c chu\u1ea9n h\u00f3a v\u00e0 c\u00f4ng ngh\u1ec7 \u0111o l\u01b0\u1eddng hi\u1ec7n \u0111\u1ea1i.\u0110\u1ecbnh ngh\u0129a l\u1ea1i vai tr\u00f2 c\u1ed1t l\u00f5i trong h\u1ec7 sinh th\u00e1i k\u1ef9 thu\u1eadt s\u1ed1\u0110\u01a1n v\u1ecb \u0111\u1ed1i t\u00e1c kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 ng\u01b0\u1eddi b\u1ea5m n\u00fat ch\u1ea1y qu\u1ea3ng c\u00e1o. H\u1ecd \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t b\u1ed9 ph\u1eadn chi\u1ebfn l\u01b0\u1ee3c thu\u00ea ngo\u00e0i. Nhi\u1ec7m v\u1ee5 c\u1ee7a h\u1ecd l\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u. H\u1ecd gi\u00fap doanh nghi\u1ec7p SME tr\u00e1nh kh\u1ecfi c\u00e1i b\u1eaby gi\u1ea3m gi\u00e1 s\u00e2u \u0111\u1ec3 c\u1ea1nh tranh.B\u00e0i to\u00e1n chi ph\u00ed gi\u1eefa \u0111\u1ed9i ng\u0169 n\u1ed9i b\u1ed9 v\u00e0 thu\u00ea ngo\u00e0iX\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 n\u1ed9i b\u1ed9 (in-house) t\u1ed1n k\u00e9m r\u1ea5t nhi\u1ec1u chi ph\u00ed c\u1ed1 \u0111\u1ecbnh. B\u1ea1n ph\u1ea3i tr\u1ea3 l\u01b0\u01a1ng cho nhi\u1ec1u v\u1ecb tr\u00ed t\u1eeb thi\u1ebft k\u1ebf, vi\u1ebft n\u1ed9i dung \u0111\u1ebfn k\u1ef9 thu\u1eadt vi\u00ean ch\u1ea1y qu\u1ea3ng c\u00e1o. Vi\u1ec7c thu\u00ea ngo\u00e0i gi\u00fap bi\u1ebfn chi ph\u00ed c\u1ed1 \u0111\u1ecbnh th\u00e0nh chi ph\u00ed linh ho\u1ea1t. B\u1ea1n ch\u1ec9 ph\u1ea3i chi tr\u1ea3 theo \u0111\u00fang hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c th\u1ef1c t\u1ebf.Th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 b\u1eaft tay v\u1edbi \u0111\u01a1n v\u1ecb \u0111\u1ed1i t\u00e1cTh\u1eddi \u0111i\u1ec3m t\u1ed1t nh\u1ea5t l\u00e0 khi doanh nghi\u1ec7p ch\u1ea1m tr\u1ea7n t\u0103ng tr\u01b0\u1edfng t\u1ef1 nhi\u00ean. B\u1ea1n nh\u1eadn th\u1ea5y l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u0169 quay l\u1ea1i kh\u00f4ng \u0111\u1ee7 b\u00f9 \u0111\u1eafp chi ph\u00ed v\u1eadn h\u00e0nh. Ho\u1eb7c khi b\u1ea1n chu\u1ea9n b\u1ecb tung ra m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n m\u1edbi. S\u1ef1 can thi\u1ec7p chuy\u00ean m\u00f4n s\u1ebd gi\u00fap r\u00fat ng\u1eafn th\u1eddi gian th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng.Tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 t\u1ed1n qu\u00e1 nhi\u1ec1u th\u1eddi gian nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p.Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o v\u01b0\u1ee3t ng\u01b0\u1ee1ng 50 tri\u1ec7u\/th\u00e1ng nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i gi\u1ea3m d\u1ea7n.Chi ph\u00ed thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi (CAC) ng\u00e0y c\u00e0ng \u0111\u1eaft \u0111\u1ecf.N\u1ed9i dung Fanpage nh\u00e0m ch\u00e1n, thi\u1ebfu s\u1ef1 g\u1eafn k\u1ebft v\u1edbi ng\u01b0\u1eddi theo d\u00f5i.Kh\u00f4ng bi\u1ebft c\u00e1ch \u0111o l\u01b0\u1eddng t\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n (ROI) ch\u00ednh x\u00e1c.<\/p>

Y\u1ebfu T\u1ed1 \u0110\u00e1nh Gi\u00e1\u0110\u1ed9i Ng\u0169 In-house (N\u1ed9i b\u1ed9)Thu\u00ea C\u00f4ng Ty Truy\u1ec1n Th\u00f4ngChi ph\u00ed c\u1ed1 \u0111\u1ecbnhR\u1ea5t cao (L\u01b0\u01a1ng, th\u01b0\u1edfng, ph\u00fac l\u1ee3i)Th\u1ea5p (Thanh to\u00e1n theo h\u1ee3p \u0111\u1ed3ng)T\u1ed1c \u0111\u1ed9 tri\u1ec3n khaiCh\u1eadm (C\u1ea7n th\u1eddi gian \u0111\u00e0o t\u1ea1o)R\u1ea5t nhanh (C\u00f3 s\u1eb5n quy tr\u00ecnh)C\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddngH\u1ea1n ch\u1ebf (Ph\u1ea3i mua b\u1ea3n quy\u1ec1n \u0111\u1eaft \u0111\u1ecf)\u0110a d\u1ea1ng (S\u1eed d\u1ee5ng chung h\u1ec7 th\u1ed1ng)M\u1ee9c \u0111\u1ed9 r\u1ee7i roCh\u1ee7 doanh nghi\u1ec7p ch\u1ecbu 100%Chia s\u1ebb tr\u00e1ch nhi\u1ec7m theo cam k\u1ebftC\u00f4ng ty n\u1ed9i th\u1ea5t g\u1ed7 Xanh (B\u00ecnh D\u01b0\u01a1ng) t\u1eebng t\u1ef1 ch\u1ea1y qu\u1ea3ng c\u00e1o sai t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. H\u1eadu qu\u1ea3 l\u00e0 h\u1ecd \u0111\u00e3 \u0111\u1ed1t 150 tri\u1ec7u \u0111\u1ed3ng m\u1ed7i th\u00e1ng, \u0111\u1ea9y chi ph\u00ed m\u1ed9t lead l\u00ean m\u1ee9c 800.000 VN\u0110. Sau khi kh\u1eafc ph\u1ee5c b\u1eb1ng c\u00e1ch thu\u00ea \u0111\u1ed1i t\u00e1c t\u1ed1i \u01b0u l\u1ea1i to\u00e0n b\u1ed9 ph\u1ec5u, CPL gi\u1ea3m m\u1ea1nh c\u00f2n 250.000 VN\u0110 ch\u1ec9 sau 2 th\u00e1ng.Chu\u1ed7i h\u1ec7 th\u1ed1ng F&B chay An L\u1ea1c (TPHCM) g\u1eb7p b\u1ebf t\u1eafc v\u00ec thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung b\u00e0i b\u1ea3n. C\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i r\u1ea5t m\u1edd nh\u1ea1t. Sau khi thu\u00ea agency chuy\u00ean nghi\u1ec7p x\u00e2y d\u1ef1ng l\u1ea1i h\u00ecnh \u1ea3nh, l\u01b0\u1ee3ng truy c\u1eadp website t\u0103ng v\u1ecdt 300% ch\u1ec9 trong m\u1ed9t qu\u00fd.Ph\u00e2n Lo\u1ea1i C\u00e1c C\u00f4ng Ty Truy\u1ec1n Th\u00f4ng T\u1ea1i Vi\u1ec7t Nam Ph\u1ed5 Bi\u1ebfnTh\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay c\u00f3 h\u00e0ng tr\u0103m \u0111\u01a1n v\u1ecb cung c\u1ea5p d\u1ecbch v\u1ee5 v\u1edbi nhi\u1ec1u m\u00f4 h\u00ecnh kh\u00e1c nhau. Vi\u1ec7c ph\u00e2n lo\u1ea1i c\u00f4ng ty truy\u1ec1n th\u00f4ng t\u1ea1i Vi\u1ec7t Nam gi\u00fap doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn \u0111\u00fang \u0111\u1ed1i t\u00e1c ph\u00f9 h\u1ee3p v\u1edbi n\u0103ng l\u1ef1c t\u00e0i ch\u00ednh. M\u1ed7i lo\u1ea1i h\u00ecnh s\u1ebd gi\u1ea3i quy\u1ebft m\u1ed9t b\u00e0i to\u00e1n \u0111\u1eb7c th\u00f9 ri\u00eang bi\u1ec7t.M\u00f4 h\u00ecnh Full-service \u0111a k\u00eanh to\u00e0n di\u1ec7nM\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p t\u1ea5t c\u1ea3 d\u1ecbch v\u1ee5 t\u1eeb nghi\u00ean c\u1ee9u \u0111\u1ebfn th\u1ef1c thi. H\u1ecd c\u00f3 n\u0103ng l\u1ef1c tri\u1ec3n khai chi\u1ebfn d\u1ecbch \u0111a k\u00eanh \u0111\u1ed3ng b\u1ed9. Nh\u1eefng t\u1ed5ng c\u00f4ng ty truy\u1ec1n th\u00f4ng quy m\u00f4 l\u1edbn th\u01b0\u1eddng \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y. \u0110\u00e2y l\u00e0 l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng cho c\u00e1c doanh nghi\u1ec7p mu\u1ed1n t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd.\u0110\u01a1n v\u1ecb chuy\u00ean bi\u1ec7t v\u1ec1 ti\u1ebfp th\u1ecb hi\u1ec7u su\u1ea5t (Performance)C\u00e1c agency n\u00e0y ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed9t m\u1ee5c ti\u00eau duy nh\u1ea5t l\u00e0 t\u1ea1o ra doanh s\u1ed1. M\u1ed9t c\u00f4ng ty qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng thu\u1ea7n t\u00fay s\u1ebd t\u1ed1i \u01b0u chi ph\u00ed tr\u00ean m\u1ed7i \u0111\u01a1n h\u00e0ng. H\u1ecd \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng b\u1eb1ng l\u1ee3i nhu\u1eadn th\u1ef1c t\u1ebf thu v\u1ec1. M\u00f4 h\u00ecnh n\u00e0y r\u1ea5t ph\u00f9 h\u1ee3p cho l\u0129nh v\u1ef1c b\u00e1n l\u1ebb v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.C\u00e1c \u0111\u01a1n v\u1ecb gia c\u00f4ng s\u1ea3n xu\u1ea5t n\u1ed9i dung s\u00e1ng t\u1ea1oNh\u00f3m n\u00e0y chuy\u00ean thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh, quay d\u1ef1ng video v\u00e0 s\u00e1ng t\u1ea1o c\u00e2u ch\u1eef. H\u1ecd x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua h\u00ecnh \u1ea3nh tr\u1ef1c quan b\u1eaft m\u1eaft. Ng\u01b0\u1ee3c l\u1ea1i, c\u00f4ng ty ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang t\u1eadp trung v\u00e0o vi\u1ec7c mua th\u1eddi l\u01b0\u1ee3ng ph\u00e1t s\u00f3ng tr\u00ean truy\u1ec1n h\u00ecnh ho\u1eb7c b\u00e1o ch\u00ed. S\u1ef1 ph\u00e2n h\u00f3a n\u00e0y gi\u00fap SME d\u1ec5 d\u00e0ng \u0111\u1ecbnh h\u00ecnh d\u1ecbch v\u1ee5 c\u1ea7n mua.Y\u00eau c\u1ea7u ng\u00e2n s\u00e1ch t\u1ed1i thi\u1ec3u (Minimum spending) qu\u00e1 l\u1edbn.Quy tr\u00ecnh th\u1ee7 t\u1ee5c h\u00e0nh ch\u00ednh c\u1ed3ng k\u1ec1nh, thi\u1ebfu s\u1ef1 linh ho\u1ea1t.Kh\u00f3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng qu\u1ea3n l\u00fd c\u1ea5p cao c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m.B\u00e1o gi\u00e1 th\u01b0\u1eddng b\u1ecb \u0111\u1ed9i l\u00ean cao do chi ph\u00ed v\u1eadn h\u00e0nh b\u1ed9 m\u00e1y l\u1edbn.Thi\u1ebfu s\u1ef1 \u01b0u ti\u00ean khi quy m\u00f4 chi\u1ebfn d\u1ecbch c\u1ee7a SME qu\u00e1 nh\u1ecf.\n
M\u00f4 H\u00ecnh AgencyM\u1ee5c Ti\u00eau Ph\u00f9 H\u1ee3p Nh\u1ea5tPh\u00e2n Kh\u00fac Kh\u00e1ch H\u00e0ng L\u00fd T\u01b0\u1edfngFull-service AgencyX\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1nDoanh nghi\u1ec7p c\u00f3 ng\u00e2n s\u00e1ch l\u1edbnPerformance Agency\u0110\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1ee9c th\u00ecB\u00e1n l\u1ebb, E-commerce, B\u1ea5t \u0111\u1ed9ng s\u1ea3nCreative AgencyT\u1ea1o ti\u1ebfng vang th\u01b0\u01a1ng hi\u1ec7uNg\u00e0nh th\u1eddi trang, m\u1ef9 ph\u1ea9m, F&BMass Media AgencyPh\u1ee7 s\u00f3ng nh\u1eadn di\u1ec7n di\u1ec7n r\u1ed9ngFMCG, s\u1ea3n ph\u1ea9m \u0111\u1ea1i ch\u00fangTh\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m thu\u1ea7n chay H-Beauty t\u1eebng thu\u00ea nh\u1ea7m m\u1ed9t \u0111\u01a1n v\u1ecb thu\u1ea7n s\u00e1ng t\u1ea1o \u0111\u1ec3 ch\u1ea1y chi\u1ebfn d\u1ecbch th\u00fac \u0111\u1ea9y doanh s\u1ed1. K\u1ebft qu\u1ea3 l\u00e0 h\u00ecnh \u1ea3nh r\u1ea5t \u0111\u1eb9p nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p d\u01b0\u1edbi 1%. Vi\u1ec7c ch\u1ecdn sai m\u00f4 h\u00ecnh \u0111\u1ed1i t\u00e1c \u0111\u00e3 khi\u1ebfn h\u1ecd b\u1ecf l\u1ee1 ho\u00e0n to\u00e0n m\u00f9a cao \u0111i\u1ec3m mua s\u1eafm.Trung t\u00e2m ti\u1ebfng Anh tr\u1ebb em Star quy\u1ebft \u0111\u1ecbnh h\u1ee3p t\u00e1c v\u1edbi \u0111\u01a1n v\u1ecb truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang. H\u1ecd ph\u00e1t s\u00f3ng c\u00e1c \u0111o\u1ea1n qu\u1ea3ng c\u00e1o ng\u1eafn v\u00e0o khung gi\u1edd v\u00e0ng. K\u1ebft qu\u1ea3 chi\u1ebfn d\u1ecbch gi\u00fap t\u0103ng 45% m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi ph\u1ee5 huynh t\u1ea1i khu v\u1ef1c mi\u1ec1n B\u1eafc.6 Ti\u00eau Ch\u00ed \u0110\u00e1nh Gi\u00e1 C\u00e1c C\u00f4ng Ty Truy\u1ec1n Th\u00f4ng L\u1edbn T\u1ea1i Vi\u1ec7t Nam\u0110\u1ec3 t\u00ecm ra \u0111\u1ed1i t\u00e1c th\u1ef1c s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng gi\u1eefa h\u00e0ng ng\u00e0n c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng l\u1edbn t\u1ea1i Vi\u1ec7t Nam, doanh nghi\u1ec7p c\u1ea7n m\u1ed9t b\u1ed9 ti\u00eau chu\u1ea9n kh\u1eaft khe. Theo kinh nghi\u1ec7m c\u1ee7a DPS.MEDIA<\/a>, c\u00e1c ch\u1ee7 doanh nghi\u1ec7p th\u01b0\u1eddng m\u1eafc sai l\u1ea7m l\u1edbn khi ch\u1ec9 nh\u00ecn v\u00e0o b\u00e1o gi\u00e1 r\u1ebb m\u00e0 b\u1ecf qua vi\u1ec7c th\u1ea9m \u0111\u1ecbnh n\u0103ng l\u1ef1c l\u00f5i c\u1ee7a agency.Ti\u00eau ch\u00ed 1: N\u0103ng l\u1ef1c nghi\u00ean c\u1ee9u v\u00e0 th\u1ea5u hi\u1ec3u ng\u00e0nh h\u00e0ngN\u0103ng l\u1ef1c th\u1ea5u hi\u1ec3u ng\u00e0nh h\u00e0ng l\u00e0 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch s\u00e2u s\u1eafc h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 t\u1ea1o ra th\u00f4ng \u0111i\u1ec7p ch\u1ea1m \u0111\u00fang \u201cn\u1ed7i \u0111au\u201d th\u1ecb tr\u01b0\u1eddng. Ti\u00eau chu\u1ea9n b\u1eaft bu\u1ed9c l\u00e0 \u0111\u1ed1i t\u00e1c ph\u1ea3i cung c\u1ea5p \u00edt nh\u1ea5t hai case study th\u00e0nh c\u00f4ng trong c\u00f9ng l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n. Vi\u1ec7c thi\u1ebfu kinh nghi\u1ec7m ng\u00e0nh d\u1ec5 d\u1eabn \u0111\u1ebfn l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch th\u1eed nghi\u1ec7m. L\u1eddi khuy\u00ean th\u1ef1c t\u1ebf: H\u00e3y y\u00eau c\u1ea7u h\u1ecd tr\u00ecnh b\u00e0y nhanh m\u1ed9t b\u1ea3n ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n ki\u1ec3m ch\u1ee9ng ngay l\u1eadp t\u1ee9c n\u0103ng l\u1ef1c nghi\u00ean c\u1ee9u c\u1ee7a h\u1ecd.Ti\u00eau ch\u00ed 2: T\u00ednh minh b\u1ea1ch trong \u0111o l\u01b0\u1eddng v\u00e0 b\u00e1o c\u00e1o KPIT\u00ednh minh b\u1ea1ch trong \u0111o l\u01b0\u1eddng l\u00e0 vi\u1ec7c b\u00e1o c\u00e1o ch\u00ednh x\u00e1c c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch. \u0110\u01a1n v\u1ecb uy t\u00edn kh\u00f4ng ch\u1ec9 b\u00e1o c\u00e1o l\u01b0\u1ee3t ti\u1ebfp c\u1eadn \u1ea3o. H\u1ecd ph\u1ea3i ch\u1ee9ng minh \u0111\u01b0\u1ee3c lu\u1ed3ng chuy\u1ec3n \u0111\u1ed5i. Ng\u01b0\u1ee1ng ch\u1ea5p nh\u1eadn l\u00e0 vi\u1ec7c cung c\u1ea5p h\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o t\u1ef1 \u0111\u1ed9ng c\u1eadp nh\u1eadt theo th\u1eddi gian th\u1ef1c. Doanh nghi\u1ec7p c\u00f3 quy\u1ec1n truy c\u1eadp d\u1eef li\u1ec7u m\u1ecdi l\u00fac. M\u1eb9o h\u00e0nh \u0111\u1ed9ng ngay: H\u00e3y ch\u1ea5t v\u1ea5n r\u00f5 v\u1ec1 c\u00e1ch h\u1ecd thi\u1ebft l\u1eadp tracking code tr\u00ean website. \u0110\u1ea3m b\u1ea3o m\u1ecdi l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t \u0111\u1ec1u \u0111\u01b0\u1ee3c ghi nh\u1eadn r\u00f5 r\u00e0ng ngu\u1ed3n g\u1ed1c d\u1eef li\u1ec7u.Ti\u00eau ch\u00ed 3: S\u1edf h\u1eefu \u0111\u1ed9i ng\u0169 chuy\u00ean gia th\u1ef1c chi\u1ebfn\u0110\u1ed9i ng\u0169 chuy\u00ean gia th\u1ef1c chi\u1ebfn l\u00e0 nh\u1eefng nh\u00e2n s\u1ef1 tr\u1ef1c ti\u1ebfp l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o. H\u1ecd \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a d\u1ef1 \u00e1n. Quy t\u1eafc \u0111\u00e1nh gi\u00e1 c\u1ed1t l\u00f5i l\u00e0 b\u1ea1n ph\u1ea3i \u0111\u01b0\u1ee3c l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi c\u1ea5p qu\u1ea3n l\u00fd d\u1ef1 \u00e1n gi\u00e0u kinh nghi\u1ec7m. Tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng giao d\u1ef1 \u00e1n cho th\u1ef1c t\u1eadp sinh t\u1ef1 x\u1eed l\u00fd. M\u1eb9o th\u1ef1c chi\u1ebfn: H\u00e3y y\u00eau c\u1ea7u xem qua h\u1ed3 s\u01a1 n\u0103ng l\u1ef1c c\u00e1 nh\u00e2n c\u1ee7a \u0111\u1ed9i ng\u0169 ph\u1ee5 tr\u00e1ch. \u0110\u1eebng ng\u1ea1i \u0111\u1eb7t c\u00e1c c\u00e2u h\u1ecfi t\u00ecnh hu\u1ed1ng kh\u00f3 \u0111\u1ec3 th\u1eed ph\u1ea3n x\u1ea1 c\u1ee7a h\u1ecd.Ti\u00eau ch\u00ed 4: Kinh nghi\u1ec7m ki\u1ec3m so\u00e1t v\u00e0 x\u1eed l\u00fd r\u1ee7i roKinh nghi\u1ec7m x\u1eed l\u00fd r\u1ee7i ro l\u00e0 k\u1ef9 n\u0103ng ph\u1ea3n \u1ee9ng nhanh tr\u01b0\u1edbc c\u00e1c bi\u1ebfn \u0111\u1ed9ng ti\u00eau c\u1ef1c. Bi\u1ebfn \u0111\u1ed9ng n\u00e0y bao g\u1ed3m thay \u0111\u1ed5i thu\u1eadt to\u00e1n ho\u1eb7c t\u00e0i kho\u1ea3n b\u1ecb kh\u00f3a b\u1ea5t ng\u1edd. Ti\u00eau chu\u1ea9n quy\u1ebft \u0111\u1ecbnh l\u00e0 \u0111\u01a1n v\u1ecb \u0111\u00f3 ph\u1ea3i c\u00f3 s\u1eb5n m\u1ed9t b\u1ed9 quy tr\u00ecnh x\u1eed l\u00fd s\u1ef1 c\u1ed1 kh\u1ea9n c\u1ea5p b\u1eb1ng v\u0103n b\u1ea3n. H\u1ecd c\u1ea7n minh b\u1ea1ch th\u1eddi gian ph\u1ee5c h\u1ed3i t\u1ed1i \u0111a. B\u00ed quy\u1ebft \u00e1p d\u1ee5ng: Y\u00eau c\u1ea7u \u0111\u01b0a h\u1eb3n c\u00e1c \u0111i\u1ec1u kho\u1ea3n b\u1ed3i th\u01b0\u1eddng khi tr\u1ec5 ti\u1ebfn \u0111\u1ed9 v\u00e0o h\u1ee3p \u0111\u1ed3ng. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra s\u1ef1 cam k\u1ebft cao nh\u1ea5t t\u1eeb ph\u00eda \u0111\u1ed1i t\u00e1c.Ti\u00eau ch\u00ed 5: Quy tr\u00ecnh b\u00e0n giao v\u00e0 b\u1ea3o m\u1eadt t\u00e0i s\u1ea3n s\u1ed1B\u1ea3o m\u1eadt t\u00e0i s\u1ea3n s\u1ed1 li\u00ean quan \u0111\u1ebfn vi\u1ec7c qu\u1ea3n l\u00fd quy\u1ec1n s\u1edf h\u1eefu Fanpage, Website v\u00e0 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. Nhi\u1ec1u doanh nghi\u1ec7p m\u1ea5t tr\u1eafng h\u1ec7 th\u1ed1ng k\u00eanh v\u00ec qu\u00e1 c\u1ea3 tin. Nguy\u00ean t\u1eafc b\u1ea5t di b\u1ea5t d\u1ecbch: Ch\u1ee7 doanh nghi\u1ec7p ph\u1ea3i l\u00e0 ng\u01b0\u1eddi n\u1eafm gi\u1eef quy\u1ec1n qu\u1ea3n tr\u1ecb vi\u00ean cao nh\u1ea5t tr\u00ean m\u1ecdi n\u1ec1n t\u1ea3ng. \u0110\u01a1n v\u1ecb \u0111\u1ed1i t\u00e1c ch\u1ec9 \u0111\u01b0\u1ee3c c\u1ea5p quy\u1ec1n bi\u00ean t\u1eadp vi\u00ean th\u1ea5p h\u01a1n. H\u00e0nh \u0111\u1ed9ng thi\u1ebft th\u1ef1c: Thi\u1ebft l\u1eadp ngay quy tr\u00ecnh b\u00e0n giao t\u00e0i kho\u1ea3n chu\u1ea9n. Th\u1ef1c hi\u1ec7n thu h\u1ed3i quy\u1ec1n truy c\u1eadp ngay l\u1eadp t\u1ee9c khi h\u1ee3p \u0111\u1ed3ng d\u1ecbch v\u1ee5 ch\u00ednh th\u1ee9c kh\u00e9p l\u1ea1i.Ti\u00eau ch\u00ed 6: T\u1ed1i \u01b0u chi ph\u00ed d\u1ef1a tr\u00ean t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ef1c t\u1ebfT\u1ed1i \u01b0u chi ph\u00ed theo chuy\u1ec3n \u0111\u1ed5i l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra doanh thu th\u1ef1c t\u1ebf. N\u00f3 lo\u1ea1i b\u1ecf ho\u00e0n to\u00e0n c\u00e1c KPI v\u00f4 th\u01b0\u1edfng v\u00f4 ph\u1ea1t. Ti\u00eau chu\u1ea9n b\u1eaft bu\u1ed9c \u0111\u1ec3 k\u00fd k\u1ebft: H\u1ee3p \u0111\u1ed3ng ph\u1ea3i cam k\u1ebft \u00edt nh\u1ea5t 30% ng\u00e2n s\u00e1ch d\u1ef1a tr\u00ean chi ph\u00ed tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng thu \u0111\u01b0\u1ee3c. \u0110\u1eebng tr\u1ea3 ti\u1ec1n ch\u1ec9 \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y l\u01b0\u1ee3t xem. H\u00e0nh \u0111\u1ed9ng ngay: Y\u00eau c\u1ea7u \u0111\u1ed1i t\u00e1c x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh d\u1ef1 ph\u00f3ng doanh thu chi ti\u1ebft. B\u1ea1n s\u1ebd bi\u1ebft r\u00f5 \u0111i\u1ec3m h\u00f2a v\u1ed1n c\u1ee7a chi\u1ebfn d\u1ecbch \u1edf \u0111\u00e2u.Chi ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi trong ng\u00e0nh n\u00e0y hi\u1ec7n l\u00e0 bao nhi\u00eau?Anh\/ch\u1ecb s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m b\u00ean th\u1ee9 ba n\u00e0o \u0111\u1ec3 ch\u1ed1ng click t\u1eb7c?N\u1ebfu t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o b\u1ecb kh\u00f3a, quy tr\u00ecnh c\u1ea5p b\u00f9 c\u1ee7a c\u00f4ng ty l\u00e0 g\u00ec?Bi\u00ean \u0111\u1ed9 sai s\u1ed1 trong b\u00e1o c\u00e1o so v\u1edbi d\u1eef li\u1ec7u Google Analytics l\u00e0 bao nhi\u00eau?Quy \u0111\u1ecbnh v\u1ec1 vi\u1ec7c b\u1ea3o m\u1eadt th\u00f4ng tin kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c cam k\u1ebft ra sao?N\u1ebfu KPI kh\u00f4ng \u0111\u1ea1t 80% cam k\u1ebft, ph\u01b0\u01a1ng \u00e1n x\u1eed l\u00fd c\u1ee5 th\u1ec3 l\u00e0 g\u00ec?T\u1ea7n su\u1ea5t b\u00e1o c\u00e1o v\u00e0 l\u1ecbch h\u1ecdp \u0111\u1ecbnh k\u1ef3 c\u1ee7a ch\u00fang ta di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o?\n
Ti\u00eau Ch\u00ed \u0110\u00e1nh Gi\u00e1Agency K\u00e9m Ch\u1ea5t L\u01b0\u1ee3ngAgency Uy T\u00edn Tr\u00e1ch Nhi\u1ec7mCam k\u1ebft k\u1ebft qu\u1ea3\u0110\u1ea3m b\u1ea3o t\u0103ng h\u00e0ng ng\u00e0n l\u01b0\u1ee3t like \u1ea3oCam k\u1ebft t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ef1c t\u1ebfB\u00e1o c\u00e1o d\u1eef li\u1ec7uG\u1eedi file excel t\u1ef1 nh\u1eadp s\u1ed1 li\u1ec7uChia s\u1ebb quy\u1ec1n xem dashboard t\u1ef1 \u0111\u1ed9ngQuy\u1ec1n s\u1edf h\u1eefuGi\u1eef quy\u1ec1n admin cao nh\u1ea5t c\u1ee7a kh\u00e1chB\u00e0n giao 100% quy\u1ec1n admin cho kh\u00e1chChi\u1ebfn l\u01b0\u1ee3cSao ch\u00e9p y h\u1ec7t k\u1ecbch b\u1ea3n c\u1ee7a c\u00f4ng ty kh\u00e1cT\u00f9y bi\u1ebfn d\u1ef1a tr\u00ean insight ng\u00e0nh h\u00e0ngPh\u00f2ng kh\u00e1m nha khoa Smile quy\u1ebft \u0111\u1ecbnh chuy\u1ec3n sang thu\u00ea m\u1ed9t agency cam k\u1ebft t\u00ednh minh b\u1ea1ch d\u1eef li\u1ec7u. Nh\u1edd v\u00e0o vi\u1ec7c \u0111o l\u01b0\u1eddng \u0111\u00fang ngu\u1ed3n kh\u00e1ch h\u00e0ng t\u1eeb n\u1ec1n t\u1ea3ng Google, h\u1ecd \u0111\u00e3 gi\u1ea3m th\u00e0nh c\u00f4ng 25% chi ph\u00ed cho m\u1ed7i l\u01b0\u1ee3t \u0111\u1eb7t l\u1ecbch kh\u00e1m.X\u01b0\u1edfng th\u1eddi trang nam K-Style t\u1eebng b\u1ecb \u0111\u1ed1i t\u00e1c c\u0169 giam gi\u1eef Fanpage c\u00f3 h\u01a1n 100.000 l\u01b0\u1ee3t theo d\u00f5i. Nguy\u00ean nh\u00e2n l\u00e0 do h\u1ecd kh\u00f4ng n\u1eafm r\u00f5 quy\u1ec1n qu\u1ea3n tr\u1ecb vi\u00ean. Vi\u1ec7c n\u00e0y khi\u1ebfn doanh thu tr\u1ef1c tuy\u1ebfn c\u1ee7a x\u01b0\u1edfng gi\u1ea3m s\u00fat 40% trong su\u1ed1t nhi\u1ec1u th\u00e1ng li\u1ec1n.Kh\u1ea3o S\u00e1t \u0110\u1eb7c \u0110i\u1ec3m C\u00e1c C\u00f4ng Ty Truy\u1ec1n Th\u00f4ng T\u1ea1i TPHCMTh\u1ecb tr\u01b0\u1eddng mi\u1ec1n Nam lu\u00f4n ti\u00ean phong trong vi\u1ec7c th\u1eed nghi\u1ec7m c\u00e1c m\u00f4 h\u00ecnh kinh doanh m\u1edbi. \u0110\u1eb7c bi\u1ec7t, c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng t\u1ea1i TPHCM th\u01b0\u1eddng c\u00f3 t\u1ed1c \u0111\u1ed9 ph\u1ea3n \u1ee9ng c\u1ef1c k\u1ef3 nh\u1ea1y b\u00e9n v\u1edbi s\u1ef1 bi\u1ebfn \u0111\u1ed5i li\u00ean t\u1ee5c c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 l\u1edbn.S\u1ef1 chuy\u1ec3n d\u1ecbch m\u1ea1nh m\u1ebd sang m\u00f4 h\u00ecnh hi\u1ec7u su\u1ea5tM\u00f4i tr\u01b0\u1eddng kinh doanh n\u0103ng \u0111\u1ed9ng bu\u1ed9c c\u00e1c agency ph\u1ea3i ch\u1ee9ng minh n\u0103ng l\u1ef1c b\u1eb1ng con s\u1ed1. Vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb \u0111\u01a1n thu\u1ea7n \u0111\u00e3 l\u1ed7i th\u1eddi. C\u00e1c \u0111\u1ed1i t\u00e1c ph\u00eda Nam ch\u00fa tr\u1ecdng vi\u1ec7c t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. H\u1ecd \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n m\u00e1y h\u1ecdc \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng gi\u00e1 r\u1ebb.T\u00ednh linh ho\u1ea1t trong vi\u1ec7c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch nh\u1ecfM\u1ed9t \u0111i\u1ec3m c\u1ed9ng l\u1edbn l\u00e0 s\u1ef1 s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh c\u00f9ng c\u00e1c startup. Nhi\u1ec1u \u0111\u01a1n v\u1ecb ch\u1ea5p nh\u1eadn m\u1ee9c ng\u00e2n s\u00e1ch ban \u0111\u1ea7u kh\u00e1 khi\u00eam t\u1ed1n. S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00f4ng ty marketing truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i t\u1ea1i \u0111\u00e2y gi\u00fap SMEs c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn g\u00f3i d\u1ecbch v\u1ee5 v\u1eeba t\u1ea7m.Kh\u1ea3 n\u0103ng c\u1eadp nh\u1eadt nhanh nh\u1ea1y c\u00e1c xu h\u01b0\u1edbng m\u1edbiL\u1ee3i th\u1ebf l\u1edbn nh\u1ea5t l\u00e0 kh\u1ea3 n\u0103ng n\u1eafm b\u1eaft tr\u00e0o l\u01b0u n\u1ed9i dung si\u00eau ng\u1eafn. C\u00e1c \u0111\u01a1n v\u1ecb n\u00e0y s\u1edf h\u1eefu l\u1ef1c l\u01b0\u1ee3ng s\u00e1ng t\u1ea1o n\u1ed9i dung tr\u1ebb trung. Khi s\u1eed d\u1ee5ng \u6574\u4f53SEO\u670d\u52a1<\/a> chuy\u00ean nghi\u1ec7p, doanh nghi\u1ec7p d\u1ec5 d\u00e0ng l\u1ecdt top t\u00ecm ki\u1ebfm nh\u1edd k\u1ef9 thu\u1eadt t\u1ed1i \u01b0u th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng.\u0110\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 tr\u1ebb tu\u1ed5i, n\u0103ng \u0111\u1ed9ng v\u00e0 gi\u00e0u s\u1ee9c s\u00e1ng t\u1ea1o.Lu\u00f4n \u0111i \u0111\u1ea7u trong vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o.Cung c\u1ea5p h\u1ec7 sinh th\u00e1i d\u1ecbch v\u1ee5 \u0111a d\u1ea1ng t\u1eeb c\u01a1 b\u1ea3n \u0111\u1ebfn n\u00e2ng cao.C\u00f3 nhi\u1ec1u g\u00f3i d\u1ecbch v\u1ee5 chia nh\u1ecf ph\u00f9 h\u1ee3p cho c\u00e1 nh\u00e2n kinh doanh.Kh\u1ea3 n\u0103ng t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n ra m\u1eaft tr\u1ef1c tuy\u1ebfn c\u1ef1c k\u1ef3 chuy\u00ean nghi\u1ec7p.C\u00f4ng ty v\u1eadn t\u1ea3i logistics V-Trans thu\u00ea m\u1ed9t social agency t\u1ea1i TPHCM \u0111\u1ec3 thay \u0111\u1ed5i di\u1ec7n m\u1ea1o th\u01b0\u01a1ng hi\u1ec7u. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o vi\u1ec7c chia s\u1ebb ki\u1ebfn th\u1ee9c ng\u00e0nh v\u1eadn t\u1ea3i tr\u00ean LinkedIn, h\u1ecd \u0111\u00e3 t\u0103ng 200% l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p B2B.Startup c\u00f4ng ngh\u1ec7 AppNow h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t \u0111\u01a1n v\u1ecb t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng. Nh\u1edd chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o t\u1eeb kh\u00f3a ng\u00e1ch, website c\u1ee7a h\u1ecd nhanh ch\u00f3ng l\u1ecdt top 3 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean c\u1ee7a ng\u00e0nh ph\u1ea7n m\u1ec1m k\u1ebf to\u00e1n.B\u00ed Quy\u1ebft H\u1ee3p T\u00e1c Hi\u1ec7u Qu\u1ea3 C\u00f9ng C\u00f4ng Ty Agency V\u1ec1 Truy\u1ec1n Th\u00f4ngVi\u1ec7c k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng ch\u1ec9 l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u c\u1ee7a ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i. \u0110\u1ec3 h\u1ee3p t\u00e1c th\u00e0nh c\u00f4ng v\u1edbi c\u00f4ng ty agency v\u1ec1 truy\u1ec1n th\u00f4ng, ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t quy tr\u00ecnh l\u00e0m vi\u1ec7c chu\u1ea9n m\u1ef1c. S\u1ef1 t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u quy\u1ebft \u0111\u1ecbnh ph\u1ea7n l\u1edbn hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.Chu\u1ea9n b\u1ecb b\u1ea3n t\u00f3m t\u1eaft y\u00eau c\u1ea7u (Brief) s\u1eafc b\u00e9nB\u1ea3n brief l\u00e0 kim ch\u1ec9 nam cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng tri\u1ec3n khai. N\u00f3 ph\u1ea3i ch\u1ee9a \u0111\u1ef1ng \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 m\u1ee5c ti\u00eau. S\u1ef1 m\u01a1 h\u1ed3 trong y\u00eau c\u1ea7u s\u1ebd d\u1eabn \u0111\u1ebfn m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch \u0111i ch\u1ec7ch h\u01b0\u1edbng ho\u00e0n to\u00e0n. \u0110\u1eebng gi\u1ea5u gi\u1ebfm m\u1ee9c ng\u00e2n s\u00e1ch t\u1ed1i \u0111a m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 chi tr\u1ea3.Thi\u1ebft l\u1eadp c\u01a1 ch\u1ebf giao ti\u1ebfp v\u00e0 ph\u1ea3n h\u1ed3i \u0111\u1ecbnh k\u1ef3DPS.MEDIA khuy\u1ebfn ngh\u1ecb b\u1ea1n n\u00ean thi\u1ebft l\u1eadp c\u00e1c m\u1ed1c nghi\u1ec7m thu r\u00f5 r\u00e0ng ngay t\u1eeb \u0111\u1ea7u. Hai b\u00ean c\u1ea7n th\u1ed1ng nh\u1ea5t m\u1ed9t k\u00eanh li\u00ean l\u1ea1c ch\u00ednh th\u1ee9c duy nh\u1ea5t. Vi\u1ec7c ph\u1ea3n h\u1ed3i ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nhanh ch\u00f3ng trong v\u00f2ng 24 gi\u1edd. Tr\u00ec ho\u00e3n x\u00e9t duy\u1ec7t n\u1ed9i dung s\u1ebd l\u00e0m l\u1ee1 nh\u1ecbp chi\u1ebfn d\u1ecbch.\u0110\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh linh ho\u1ea1t sau m\u1ed7i ch\u1eb7ngKh\u00f4ng c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u00e0o ho\u00e0n h\u1ea3o ngay t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u ch\u1ea1y th\u1eed nghi\u1ec7m. Doanh nghi\u1ec7p c\u1ea7n duy tr\u00ec c\u00e1c bu\u1ed5i h\u1ecdp t\u1ed5ng k\u1ebft h\u00e0ng tu\u1ea7n. N\u1ebfu th\u00f4ng \u0111i\u1ec7p hi\u1ec7n t\u1ea1i kh\u00f4ng mang l\u1ea1i k\u1ebft qu\u1ea3, h\u00e3y m\u1ea1nh d\u1ea1n y\u00eau c\u1ea7u thay \u0111\u1ed5i ngay l\u1eadp t\u1ee9c.M\u00f4 t\u1ea3 chi ti\u1ebft ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00fd t\u01b0\u1edfng nh\u1ea5t.L\u1ee3i \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t (USP) c\u1ee7a s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec.M\u1ee9c ng\u00e2n s\u00e1ch t\u1ed1i \u0111a \u0111\u01b0\u1ee3c ph\u00e9p chi ti\u00eau trong t\u1eebng giai \u0111o\u1ea1n.C\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng mong mu\u1ed1n xu\u1ea5t hi\u1ec7n \u01b0u ti\u00ean.Danh s\u00e1ch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp c\u1ea7n ph\u1ea3i v\u01b0\u1ee3t qua.KPI k\u1ef3 v\u1ecdng b\u1eb1ng c\u00e1c con s\u1ed1 \u0111\u1ecbnh l\u01b0\u1ee3ng ch\u00ednh x\u00e1c tuy\u1ec7t \u0111\u1ed1i.Chu\u1ed7i si\u00eau th\u1ecb mini K-Mart cung c\u1ea5p m\u1ed9t b\u1ea3n brief qu\u00e1 chung chung v\u00e0 thi\u1ebfu d\u1eef li\u1ec7u l\u1ecbch s\u1eed. H\u1eadu qu\u1ea3 l\u00e0 agency \u0111i sai h\u01b0\u1edbng m\u1ee5c ti\u00eau ho\u00e0n to\u00e0n. H\u1ecd m\u1ea5t tr\u1eafng hai tu\u1ea7n l\u1ec5 l\u00e0m vi\u1ec7c \u0111\u1ec3 \u0111\u1eadp \u0111i x\u00e2y l\u1ea1i to\u00e0n b\u1ed9 k\u1ebf ho\u1ea1ch t\u1ed5ng th\u1ec3.D\u1ecbch v\u1ee5 d\u1ecdn v\u1ec7 sinh c\u00f4ng nghi\u1ec7p ProClean duy tr\u00ec l\u1ecbch h\u1ecdp \u0111\u1ecbnh k\u1ef3 th\u1ee9 Hai h\u00e0ng tu\u1ea7n v\u1edbi \u0111\u1ed1i t\u00e1c. Nh\u1edd li\u00ean t\u1ee5c lo\u1ea1i b\u1ecf c\u00e1c t\u1eeb kh\u00f3a k\u00e9m hi\u1ec7u qu\u1ea3, h\u1ecd \u0111\u00e3 n\u00e2ng ch\u1ec9 s\u1ed1 ho\u00e0n v\u1ed1n (ROAS) t\u1eeb 2.0 l\u00ean m\u1ee9c 4.5 v\u00f4 c\u00f9ng \u1ea5n t\u01b0\u1ee3ng.K\u1ebft lu\u1eadnVi\u1ec7c l\u1ef1a ch\u1ecdn \u0111\u00fang c\u00f4ng ty truy\u1ec1n th\u00f4ng uy t\u00edn l\u00e0 b\u01b0\u1edbc ngo\u1eb7t quy\u1ebft \u0111\u1ecbnh s\u1ef1 ph\u00e1t tri\u1ec3n \u0111\u1ed9t ph\u00e1 cho doanh nghi\u1ec7p. M\u1ed9t \u0111\u1ed1i t\u00e1c chuy\u00ean nghi\u1ec7p s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc v\u00e0 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn. H\u00e3y lu\u00f4n t\u1ec9nh t\u00e1o tr\u01b0\u1edbc c\u00e1c cam k\u1ebft gi\u00e1 r\u1ebb thi\u1ebfu c\u01a1 s\u1edf.X\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau kinh doanh tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh \u0111i thu\u00ea ngo\u00e0i.Tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng h\u1ee3p t\u00e1c v\u1edbi \u0111\u01a1n v\u1ecb t\u1eeb ch\u1ed1i chia s\u1ebb quy\u1ec1n qu\u1ea3n tr\u1ecb t\u00e0i kho\u1ea3n s\u1ed1.Y\u00eau c\u1ea7u \u0111\u1ed1i t\u00e1c tr\u00ecnh b\u00e0y minh b\u1ea1ch h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o.S\u1eed d\u1ee5ng b\u1ea3n brief chi ti\u1ebft \u0111\u1ec3 \u0111\u1ed3ng b\u1ed9 h\u00f3a t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c ngay t\u1eeb \u0111\u1ea7u.Lu\u00f4n \u0111\u01b0a c\u00e1c \u0111i\u1ec1u kho\u1ea3n x\u1eed l\u00fd r\u1ee7i ro v\u00e0 ph\u1ea1t vi ph\u1ea1m v\u00e0o h\u1ee3p \u0111\u1ed3ng ph\u00e1p l\u00fd.N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p marketing \u0111a k\u00eanh to\u00e0n di\u1ec7n, DPS.MEDIA t\u1ef1 h\u00e0o l\u00e0 \u0111\u1ed1i t\u00e1c tin c\u1eady c\u1ee7a h\u00e0ng ng\u00e0n doanh nghi\u1ec7p. Ch\u00fang t\u00f4i cam k\u1ebft mang l\u1ea1i hi\u1ec7u qu\u1ea3 th\u1ef1c chi\u1ebfn, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n b\u1ee9t ph\u00e1 m\u1ea1nh m\u1ebd tr\u00ean m\u1ecdi n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n \u0111\u1ea1i.\n<\/div><\/div><\/div>\n