{"id":38399,"date":"2026-04-19T08:12:15","date_gmt":"2026-04-19T01:12:15","guid":{"rendered":"https:\/\/dps.media\/dich-vu-quang-cao-shopee-tieu-chi-dot-pha-doanh-thu\/"},"modified":"2026-04-19T08:13:07","modified_gmt":"2026-04-19T01:13:07","slug":"shopee-guang-gao-fu-wu-tu-po-ying-shou-de-biao-zhun","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/shopee-guang-gao-fu-wu-tu-po-ying-shou-de-biao-zhun\/","title":{"rendered":"Shopee \u5e7f\u544a\u670d\u52a1\uff1a\u7a81\u7834\u7ebf\u4e0a\u9500\u552e\u989d\u7684 5 \u4e2a\u6807\u51c6"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>\u8d8a\u5357\u8bb8\u591a\u4e2d\u5c0f\u4f01\u4e1a\u4e3b\u5728\u7535\u5546\u5e73\u53f0\u4e0a\u6bcf\u6708\u70e7\u6389\u6570\u5343\u4e07\uff0c\u5374\u4ecd\u5728\u4e8f\u635f\u3002\u95ee\u9898\u901a\u5e38\u5728\u4e8e\u8f6c\u5316\u7387\u4f4e\u4e0b\u548c\u70b9\u51fb\u6210\u672c\u8fc7\u9ad8\u3002\u4e8b\u5b9e\u4e0a\uff0c, <strong>\u6839\u636e Metric \u7684\u62a5\u544a\uff0c.<\/strong><\/p><p>\u5230 2026 \u5e74\uff0c\u8d8a\u5357\u7535\u5546\u5e73\u53f0\u4e0a\u83b7\u5f97\u4e00\u7b14\u6210\u529f\u8ba2\u5355\u7684\u6210\u672c\u5df2\u589e\u52a0\u4e86 25%\u3002.<\/p><p>\u4e3a\u4e86\u89e3\u51b3\u5229\u6da6\u7387\u96be\u9898\uff0c\u5bfb\u627e\u4e00\u5bb6\u4fe1\u8a89\u826f\u597d\u7684 Shopee \u5e7f\u544a\u670d\u52a1\u5546\u5df2\u6210\u4e3a\u5f53\u52a1\u4e4b\u6025\u3002\u672c\u6587\u4e3a\u60a8\u63d0\u4f9b\u9ad8\u6548\u8fd0\u8425\u7684\u5168\u666f\u56fe\u3002\u60a8\u5c06\u638c\u63e1\u7acb\u5373\u7a81\u7834\u9500\u552e\u989d\u7684\u4f18\u5316\u7b56\u7565\u3002 <strong>Shopee\u5e7f\u544a\u670d\u52a1<\/strong> \u5e73\u53f0\u5e7f\u544a\u5e76\u975e\u7b80\u5355\u7684\u5145\u503c\u548c\u5f00\u542f\u6d3b\u52a8\u3002\u5b83\u9700\u8981\u7cfb\u7edf\u601d\u7ef4\u4ee5\u53ca\u591a\u56e0\u7d20\u95f4\u7684\u534f\u8c03\u914d\u5408\u3002\u5916\u5305\u670d\u52a1\u80fd\u4e3a\u4f01\u4e1a\u8282\u7701\u5927\u91cf\u65f6\u95f4\u3002.<\/p><h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f Shopee \u5e7f\u544a\u670d\u52a1\uff0c\u4e3a\u4ec0\u4e48\u4e2d\u5c0f\u4f01\u4e1a (SME) \u9700\u8981\u5b83\uff1f<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/04\/dich-vu-quang-cao-shopee-la-gi-va-tai-sao-doanh-nghiep-sme-can-1776560533086_no_wm-scaled.jpg\" alt=\"Shopee\u5e7f\u544a\u670d\u52a1\" title=\"\u4ec0\u4e48\u662f Shopee \u5e7f\u544a\u670d\u52a1\uff0c\u4e3a\u4ec0\u4e48\u4e2d\u5c0f\u4f01\u4e1a (SME) \u9700\u8981\u5b83\uff1f\"><figcaption class=\"wp-element-caption\">\u4ec0\u4e48\u662f Shopee \u5e7f\u544a\u670d\u52a1\uff0c\u4e3a\u4ec0\u4e48\u4e2d\u5c0f\u4f01\u4e1a (SME) \u9700\u8981\u5b83\uff1f<\/figcaption><\/figure><p>Shopee \u5e7f\u544a\u6295\u653e\u670d\u52a1\u662f\u5c06\u9884\u7b97\u7ba1\u7406\u59d4\u6258\u7ed9\u4e13\u5bb6\u3002\u4ed6\u4eec\u4f7f\u7528\u5206\u6790\u5de5\u5177\u6765\u7cbe\u51c6\u9501\u5b9a\u76ee\u6807\u5ba2\u6237\u3002\u6838\u5fc3\u5dee\u5f02\u5728\u4e8e\u89e3\u8bfb\u6307\u6807\u7684\u80fd\u529b\u3002.<\/p><h3 class=\"wp-block-heading\">Shopee \u5e7f\u544a\u6295\u653e\u670d\u52a1\u7684\u672c\u8d28<\/h3><p>\u5982\u679c\u662f\u81ea\u5df1\u64cd\u4f5c\uff0c\u5f88\u5bb9\u6613\u53d7\u611f\u6027\u652f\u914d\u3002\u4ee3\u7406\u673a\u6784\u62e5\u6709\u6e05\u6670\u7684 A\/B \u6d4b\u8bd5\u6d41\u7a0b\u6765\u4f18\u5316\u6210\u672c\u3002.<\/p><p>\u53ea\u628a\u94b1\u7838\u5728\u5e7f\u544a\u4e0a\u662f\u4e00\u4e2a\u5e38\u89c1\u7684\u9519\u8bef\u3002\u4e00\u4e2a\u6574\u4f53\u7684 Shopee \u670d\u52a1\u5305\u62ec\u8fd0\u8425\u3001\u8bbe\u8ba1\u548c\u5ba2\u6237\u670d\u52a1\u3002\u5982\u679c\u5e7f\u544a\u5e26\u6765\u4e86\u5ba2\u6237\u4f46\u5e97\u94fa\u7b80\u964b\uff0c\u5ba2\u6237\u4f1a\u7acb\u5373\u79bb\u5f00\u3002.<\/p><h3 class=\"wp-block-heading\">Shopee \u6574\u4f53\u670d\u52a1\u7684\u91cd\u8981\u6027<\/h3><p>\u6d41\u91cf\u4e0e\u4f53\u9a8c\u7684\u540c\u6b65\u624d\u80fd\u521b\u9020\u6301\u4e45\u7684\u8425\u6536\u3002.<\/p><p>\u5206\u53d1\u7b97\u6cd5\u4e0d\u65ad\u53d8\u5316\u4ee5\u4f18\u5148\u8003\u8651\u7528\u6237\u4f53\u9a8c\u3002\u66f4\u65b0 2026 \u5e74\u6700\u65b0\u7684\u8d8a\u5357 Shopee \u5c55\u793a\u5e7f\u544a\u670d\u52a1\u6709\u52a9\u4e8e\u5e97\u94fa\u5360\u636e\u4f18\u52bf\u3002\u76ee\u524d\uff0c\u77ed\u89c6\u9891\u548c\u76f4\u64ad\u6b63\u53d7\u5230\u5e73\u53f0\u7684\u5927\u529b\u6d41\u91cf\u8865\u8d34\u3002.<\/p><h3 class=\"wp-block-heading\">2026 \u5e74\u8d8a\u5357 Shopee \u5c55\u793a\u5e7f\u544a\u670d\u52a1\u7684\u6700\u65b0\u8d8b\u52bf<\/h3><p>\u5c06\u5c55\u793a\u5e7f\u544a\u7ed3\u5408\u5230\u8fd9\u4e9b\u6d41\u91cf\u6d41\u4e2d\u6709\u52a9\u4e8e\u63d0\u9ad8\u70b9\u51fb\u7387\u3002.<\/p><p>\u4f01\u4e1a\u9700\u8981\u7acb\u5373\u8058\u8bf7\u670d\u52a1\u7684 5 \u4e2a\u8ff9\u8c61\u6e05\u5355\uff1a.<\/p><p>\u8fde\u7eed 3 \u4e2a\u6708\u81ea\u884c\u6295\u653e\u5e7f\u544a\u4f46 ROAS \u4f4e\u4e8e 2.0\u3002<\/p><ul class=\"wp-block-list\">\n<li>\u4e0d\u77e5\u9053\u5982\u4f55\u9605\u8bfb\u5173\u952e\u8bcd\u62a5\u544a\u4ee5\u6392\u9664\u5783\u573e\u5173\u952e\u8bcd\u3002.<\/li>\n\n<li>CPC\uff08\u6bcf\u6b21\u70b9\u51fb\u6210\u672c\uff09\u6301\u7eed\u4e0a\u6da8\u5374\u4e0d\u51fa\u5355\u3002.<\/li>\n\n<li>\u6ca1\u6709\u4e13\u804c\u4eba\u5458\u6bcf\u5929\u76d1\u63a7\u6d3b\u52a8\u3002.<\/li>\n\n<li>\u5e97\u94fa\u6d41\u91cf\u5f88\u5927\u4f46\u8f6c\u5316\u7387\u4f4e\u4e8e 1%\u3002.<\/li>\n\n<li>\u81ea\u884c\u6295\u653e\u5e7f\u544a.<\/li>\n<\/ul><div class=\"wp-block-table\"><table><thead><tr><th>\u8bc4\u4f30\u56e0\u7d20<\/th><th>\u8058\u8bf7\u4e13\u4e1a\u670d\u52a1<\/th><th>\u9884\u7b97\u63a7\u5236<\/th><\/tr><\/thead><tbody><tr><td>\u9884\u7b97\u5feb\u901f\u67af\u7aed\u7684\u98ce\u9669<\/td><td>\u6309\u5c0f\u65f6\u4f18\u5316\u5206\u914d<\/td><td>\u57fa\u7840\u3001\u611f\u6027<\/td><\/tr><tr><td>\u6570\u636e\u5206\u6790<\/td><td>\u6df1\u5ea6\u3001\u5de5\u5177\u652f\u6301<\/td><td>\u4f18\u5316\u901f\u5ea6<\/td><\/tr><tr><td>\u7f13\u6162\u3001\u7f3a\u4e4f\u7ecf\u9a8c<\/td><td>\u5feb\u901f\u3001\u51fa\u73b0\u6ce2\u52a8\u7acb\u5373\u5904\u7406<\/td><td>\u540c\u6b65\u6027<\/td><\/tr><tr><td>\u8131\u8282<\/td><td>\u4e0e\u8fd0\u8425\u7d27\u5bc6\u8854\u63a5<\/td><td>\u5357\u65b9\u4e00\u5bb6\u667a\u80fd\u5bb6\u7528\u7535\u5668\u5206\u9500\u516c\u53f8\u66fe\u81ea\u884c\u6295\u653e\u5e7f\u544a\u3002\u4ed6\u4eec\u5728\u524d\u4e24\u5468\u70e7\u6389\u4e86 5000 \u4e07\u8d8a\u5357\u76fe\u5374\u672a\u51fa\u4e00\u5355\u3002\u539f\u56e0\u662f\u9009\u9519\u4e86\u5e7f\u6cdb\u5339\u914d\u5173\u952e\u8bcd\u3002<\/td><\/tr><\/tbody><\/table><\/div><p>\u5728\u8058\u8bf7\u4ee3\u7406\u673a\u6784\u62ef\u6551\u8d26\u6237\u540e\uff0c\u4ed6\u4eec\u91cd\u65b0\u6784\u5efa\u4e86\u6d3b\u52a8\u3002\u7ed3\u679c\uff0cCPA \u964d\u4f4e\u4e86 60%\uff0c\u8425\u6536\u5f00\u59cb\u8d8b\u4e8e\u7a33\u5b9a\u3002.<\/p><p>\u4e00\u5bb6\u5973\u88c5\u54c1\u724c\u81ea\u884c\u6295\u653e\u5173\u8054\u5e7f\u544a\uff08Discovery Ads\uff09\u4f46\u627e\u9519\u4e86\u5ba2\u7fa4\u3002\u4ed6\u4eec\u9009\u62e9\u7684\u5e74\u9f84\u6bb5\u8fc7\u5e7f\uff0c\u5bfc\u81f4\u70b9\u51fb\u91cf\u5927\u5374\u65e0\u4eba\u8d2d\u4e70\u3002\u4ee3\u7406\u673a\u6784\u4ecb\u5165\u540e\u91cd\u65b0\u4f18\u5316\u4e86\u7528\u6237\u884c\u4e3a\u6807\u7b7e\u3002.<\/p><p>\u4ec5\u4e00\u4e2a\u6708\u540e\uff0c\u8f6c\u5316\u7387\u589e\u957f\u4e86 3 \u500d\u3002.<\/p><p>\u89c6\u89c9\u4f53\u9a8c\u662f\u51b3\u5b9a\u7ebf\u4e0a\u4fe1\u4efb\u7684\u5173\u952e\u56e0\u7d20\u3002\u5ba2\u6237\u53ea\u9700 3 \u79d2\u5c31\u80fd\u51b3\u5b9a\u662f\u5426\u7ee7\u7eed\u6d4f\u89c8\u3002\u6839\u636e DPS MEDIA \u7684\u7ecf\u9a8c\uff0c.<\/p><h2 class=\"wp-block-heading\">\u901a\u8fc7\u642d\u5efa\u4e0e\u8bbe\u8ba1\u670d\u52a1\u4f18\u5316\u5e73\u53f0<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/04\/toi-uu-nen-tang-voi-dich-vu-xay-dung-va-thiet-ke-1776560621571_no_wm-scaled.jpg\" alt=\"\u901a\u8fc7\u642d\u5efa\u4e0e\u8bbe\u8ba1\u670d\u52a1\u4f18\u5316\u5e73\u53f0\" title=\"\u901a\u8fc7\u642d\u5efa\u4e0e\u8bbe\u8ba1\u670d\u52a1\u4f18\u5316\u5e73\u53f0\"><figcaption class=\"wp-element-caption\">\u901a\u8fc7\u642d\u5efa\u4e0e\u8bbe\u8ba1\u670d\u52a1\u4f18\u5316\u5e73\u53f0<\/figcaption><\/figure><p>\u5e97\u94fa\u8bbe\u8ba1\u4e0d\u4ec5\u9700\u8981\u7f8e\u89c2\uff0c\u8fd8\u5fc5\u987b\u4e25\u683c\u9075\u5faa UX\/UI \u8def\u5f84\u4ee5\u7559\u4f4f\u5ba2\u6237\u3002.<\/p><p>Shopee \u5e97\u94fa\u8bbe\u8ba1\u670d\u52a1\u4e13\u6ce8\u4e8e\u521b\u5efa\u4e13\u4e1a\u7684\u6a2a\u5e45\u548c\u5e03\u5c40\u3002\u4ea7\u54c1\u56fe\u7247\u5728\u5c3a\u5bf8\u548c\u54c1\u724c\u989c\u8272\u4e0a\u5fc5\u987b\u7edf\u4e00\u3002\u6a2a\u5e45\u9700\u8981\u6e05\u6670\u4f20\u8fbe\u5f53\u524d\u7684\u4fc3\u9500\u4fe1\u606f\u3002.<\/p><h3 class=\"wp-block-heading\">Shopee \u5e97\u94fa\u8bbe\u8ba1\u670d\u52a1\u6807\u51c6<\/h3><p>\u7b26\u5408 UX \u6807\u51c6\u7684\u8bbe\u8ba1\u6709\u52a9\u4e8e\u5f15\u5bfc\u5ba2\u6237\u67e5\u770b\u66f4\u591a\u5176\u4ed6\u4ea7\u54c1\u3002.<\/p><p>\u521d\u59cb\u7ed3\u6784\u51b3\u5b9a\u4e86\u5e97\u94fa\u7684\u81ea\u7136 SEO \u80fd\u529b\u3002Shopee \u5e97\u94fa\u642d\u5efa\u670d\u52a1\u4ece\u4e00\u5f00\u59cb\u5c31\u6807\u51c6\u5316\u6807\u9898\u3001\u63cf\u8ff0\u548c\u6807\u7b7e\u3002\u903b\u8f91\u6e05\u6670\u7684\u5206\u7c7b\u6709\u52a9\u4e8e\u7528\u6237\u8f7b\u677e\u641c\u7d22\u3002.<\/p><h3 class=\"wp-block-heading\">Shopee \u5e97\u94fa\u642d\u5efa\u670d\u52a1\u7684\u4f5c\u7528<\/h3><p>\u5b83\u8fd8\u80fd\u5e2e\u52a9\u5e73\u53f0\u7b97\u6cd5\u66f4\u597d\u5730\u8bc6\u522b\u4ea7\u54c1\u3002.<\/p><p>\u83b7\u5f97 Mall \u6807\u7b7e\u662f\u4e70\u5bb6\u7edd\u5bf9\u4fe1\u4efb\u7684\u4fdd\u8bc1\u3002Shopee Mall \u5165\u9a7b\u670d\u52a1\u5e2e\u52a9\u4f01\u4e1a\u5feb\u901f\u51c6\u5907\u6cd5\u5f8b\u6587\u4ef6\u3002\u5165\u9a7b Mall \u540e\uff0c\u7531\u4e8e\u4fe1\u4efb\u5206\u9ad8\uff0c\u5e7f\u544a\u6295\u653e\u6210\u672c\u901a\u5e38\u66f4\u4f4e\u3002.<\/p><h3 class=\"wp-block-heading\">\u4f55\u65f6\u9700\u8981\u5b9e\u65bd Shopee Mall \u5165\u9a7b\u670d\u52a1\uff1f<\/h3><p>\u5e97\u94fa\u8fd8\u80fd\u53c2\u52a0\u5e73\u53f0\u7684\u72ec\u5bb6\u6d3b\u52a8\u3002.<\/p><p>\u7b26\u5408 SEO \u6807\u51c6\u7684\u5e97\u94fa\u5fc5\u987b\u5177\u5907\u7684 5 \u4e2a\u8bbe\u8ba1\u9879\uff1a.<\/p><p>\u9996\u9875\u8f6e\u64ad\u6a2a\u5e45 (Carousel) \u5c55\u793a 3 \u5927\u6838\u5fc3\u4f18\u60e0\u3002<\/p><ul class=\"wp-block-list\">\n<li>\u4ea7\u54c1\u5206\u7c7b\u56fe\u5e26\u6709\u6e05\u6670\u56fe\u6807\uff0c\u5728\u79fb\u52a8\u7aef\u6613\u4e8e\u67e5\u770b\u3002.<\/li>\n\n<li>\u4ea7\u54c1\u56fe\u4e3a 1080x1080 \u50cf\u7d20\u6807\u51c6\u6b63\u65b9\u5f62\uff0c\u8fb9\u6846\u7a81\u51fa\u3002.<\/li>\n\n<li>\u9996\u56fe\u9644\u5e26\u77ed\u4ecb\u7ecd\u89c6\u9891\uff0860 \u79d2\u4ee5\u5185\uff09\u3002.<\/li>\n\n<li>\u5927\u4fc3\u671f\u95f4\uff08Flash Sale, Mega\uff09\u7edf\u4e00\u7684\u76f8\u6846\u6a21\u677f\u3002.<\/li>\n\n<li>\u5bf9\u6bd4\u9879.<\/li>\n<\/ul><div class=\"wp-block-table\"><table><thead><tr><th>\u666e\u901a\u5e97\u94fa (Standard)<\/th><th>\u5b98\u65b9\u5546\u57ce (Mall)<\/th><th>\u9000\u6362\u8d27\u653f\u7b56<\/th><\/tr><\/thead><tbody><tr><td>\u5ba2\u6237\u4fe1\u4efb<\/td><td>\u4e2d\u7b49<\/td><td>\u7edd\u5bf9<\/td><\/tr><tr><td>\u53d6\u51b3\u4e8e\u5e97\u4e3b<\/td><td>\u627f\u8bfa 7-15 \u5929<\/td><td>\u5e7f\u544a\u663e\u793a\u4f4d\u7f6e<\/td><\/tr><tr><td>\u57fa\u51c6<\/td><td>\u6fc0\u70c8\u7ade\u4e89<\/td><td>\u83b7\u5f97\u9ad8\u4f18\u5148\u7ea7\u663e\u793a<\/td><\/tr><tr><td>\u5e73\u53f0\u652f\u6301<\/td><td>\u57fa\u7840\u7248<\/td><td>\u793e\u533a\u652f\u6301<\/td><\/tr><\/tbody><\/table><\/div><p>\u62e5\u6709\u4e13\u5c5e\u5927\u5ba2\u6237\u7ecf\u7406 (Key Account Manager).<\/p><p>\u4e00\u5bb6\u7eaf\u7d20\u5316\u5986\u54c1\u54c1\u724c\u4ea7\u54c1\u5f88\u597d\u4f46\u56fe\u7247\u592a\u6697\u3002\u8df3\u51fa\u7387\u9ad8\u8fbe 80%\u3002\u5728\u6309\u7167\u660e\u4eae\u8272\u8c03\u91cd\u65b0\u8bbe\u8ba1\u6574\u4e2a\u6982\u5ff5\u540e\uff0c\u8f6c\u5316\u7387\u589e\u957f\u4e86 2.5%\u3002.<\/p><p>\u5ba2\u6237\u5728\u9875\u9762\u505c\u7559\u65f6\u95f4\u66f4\u957f\uff0c\u4e14\u8d2d\u4e70\u4e86\u66f4\u591a\u52a0\u8d2d\u4ea7\u54c1\u3002.<\/p><p>\u5317\u65b9\u4e00\u5bb6\u624b\u673a\u914d\u4ef6\u5e97\u5c1d\u8bd5\u81ea\u884c\u7533\u8bf7\u5165\u9a7b Mall\u3002\u7531\u4e8e\u54c1\u724c\u6587\u4ef6\u89c4\u683c\u9519\u8bef\uff0c\u4ed6\u4eec\u88ab\u62d2\u7edd\u4e86 3 \u6b21\u3002\u8058\u8bf7\u5e73\u53f0\u6cd5\u5f8b\u54a8\u8be2\u4e13\u5bb6\u91cd\u65b0\u6574\u7406\u4e86\u6807\u51c6\u6863\u6848\u3002.<\/p><h2 class=\"wp-block-heading\">\u8fd0\u8425\u4e0e\u63d0\u5347\u4fe1\u4efb\u4fe1\u53f7 (Trust Signals) \u670d\u52a1<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/04\/dich-vu-van-hanh-va-tang-diem-uy-tin-trust-signals-1776560706017_no_wm-scaled.jpg\" alt=\"\u8fd0\u8425\u4e0e\u63d0\u5347\u4fe1\u4efb\u4fe1\u53f7 (Trust Signals) \u670d\u52a1\" title=\"\u8fd0\u8425\u4e0e\u63d0\u5347\u4fe1\u4efb\u4fe1\u53f7 (Trust Signals) \u670d\u52a1\"><figcaption class=\"wp-element-caption\">\u8fd0\u8425\u4e0e\u63d0\u5347\u4fe1\u4efb\u4fe1\u53f7 (Trust Signals) \u670d\u52a1<\/figcaption><\/figure><p>\u8be5\u5e97\u94fa\u5728\u4ec5 7 \u4e2a\u5de5\u4f5c\u65e5\u540e\u5c31\u83b7\u5f97\u4e86\u6b63\u5f0f\u6279\u51c6\u3002.<\/p><h3 class=\"wp-block-heading\">\u7cbe\u51c6\u7684 Shopee \u8fd0\u8425\u670d\u52a1\u6d41\u7a0b<\/h3><p>\u5e7f\u544a\u505a\u5f97\u518d\u597d\uff0c\u5982\u679c\u8fd0\u8425\u8584\u5f31\uff0c\u5e97\u94fa\u4e5f\u4f1a\u592d\u6298\u3002\u7b97\u6cd5\u603b\u662f\u4e25\u5389\u60e9\u7f5a\u53d1\u8d27\u6162\u6216\u56de\u590d\u5dee\u7684\u5e97\u94fa\u3002\u661f\u7ea7\u8bc4\u4ef7\u7cfb\u7edf\u662f\u7535\u5b50\u5546\u52a1\u7684\u7075\u9b42\u3002.<\/p><p>\u4e13\u4e1a\u7684 Shopee \u8fd0\u8425\u670d\u52a1\u6db5\u76d6\u5e93\u5b58\u7ba1\u7406\u548c\u8ba2\u5355\u5904\u7406\u3002\u6253\u5305\u901f\u5ea6\u51b3\u5b9a\u4e86\u5ba2\u6237\u7684\u9000\u5355\u7387\u3002\u804a\u5929\u56de\u590d\u7387\u5fc5\u987b\u59cb\u7ec8\u4fdd\u6301\u5728 90% \u4ee5\u4e0a\u3002.<\/p><h3 class=\"wp-block-heading\">\u5b89\u5168\u4f7f\u7528 Shopee \u8865\u5355 (Seeding) \u670d\u52a1\u7684\u79d8\u8bc0<\/h3><p>\u987a\u7545\u7684\u8fd0\u8425\u6709\u52a9\u4e8e\u5e97\u94fa\u8f7b\u677e\u83b7\u5f97\u201c\u4f18\u9009\u5356\u5bb6\u201d\u79f0\u53f7\u3002.<\/p><p>\u521d\u59cb\u9500\u91cf\u548c\u8bc4\u4ef7\u5bf9\u4e8e\u523a\u6fc0\u8d2d\u4e70\u975e\u5e38\u91cd\u8981\u3002\u7136\u800c\uff0cShopee \u8865\u5355\u670d\u52a1\u9700\u8981\u6781\u5176\u8c28\u614e\u5730\u6267\u884c\u3002\u5927\u89c4\u6a21\u7684\u865a\u5047\u8865\u5355\u4f1a\u5bfc\u81f4\u5e97\u94fa\u88ab\u6c38\u4e45\u5c01\u7981\u3002.<\/p><h3 class=\"wp-block-heading\">\u8861\u91cf\u5b9e\u9645\u8fd0\u8425\u6548\u679c<\/h3><p>\u5fc5\u987b\u4f7f\u7528\u771f\u5b9e\u4e70\u5bb6\u3001\u771f\u5b9e\u8bbe\u5907\u548c\u771f\u5b9e\u7684\u6536\u8d27\u6d41\u7a0b\u3002.<\/p><p>\u8fd0\u8425\u5206\u76f4\u63a5\u5f71\u54cd\u5e7f\u544a\u5173\u952e\u8bcd\u7684\u8d28\u91cf\u5206\u30025 \u661f\u597d\u8bc4\u8d8a\u591a\uff0cCPC\uff08\u6bcf\u6b21\u70b9\u51fb\u6210\u672c\uff09\u5c31\u8d8a\u4fbf\u5b9c\u3002\u88ab\u6263\u5206\uff08\u60e9\u7f5a\u8ba1\u5206\uff09\u7684\u5e97\u94fa\u5c06\u88ab\u7981\u6b62\u6295\u653e\u5e7f\u544a\u3002.<\/p><p>\u56e0\u6b64\uff0c\u6295\u8bc9\u8861\u91cf\u5fc5\u987b\u6bcf\u5929\u8fdb\u884c\u3002<\/p><ul class=\"wp-block-list\">\n<li>\u5b89\u5168\u63d0\u5347\u4fe1\u8a89\u8ba1\u5212\u7684 5 \u4e2a\u5b9e\u65bd\u6b65\u9aa4\uff1a.<\/li>\n\n<li>\u5206\u6790\u7ade\u4e89\u5bf9\u624b\u4ee5\u786e\u5b9a\u9700\u8981\u8fbe\u5230\u7684\u6700\u4f4e\u9500\u91cf\u3002.<\/li>\n\n<li>\u5236\u5b9a\u5305\u542b\u771f\u5b9e\u4ea7\u54c1\u56fe\u7247\u548c\u89c6\u9891\u7684\u8bc4\u4ef7\u5267\u672c\u3002.<\/li>\n\n<li>\u5206\u914d\u8bf1\u5bfc\u6d41\u91cf\uff0c\u786e\u4fdd\u8d2d\u4e70\u7387\u4e0d\u8d85\u8fc7 10%\u3002.<\/li>\n\n<li>\u786e\u4fdd\u901a\u8fc7\u7269\u6d41\u5408\u4f5c\u4f19\u4f34\u8fdb\u884c\u7684\u7269\u7406\u8fd0\u5355\u6d41\u7a0b\u6b63\u5e38\u8fd0\u884c\u3002.<\/li>\n<\/ul><div class=\"wp-block-table\"><table><thead><tr><th>\u56de\u590d\u8bc4\u4ef7\u8bc4\u8bba\u4ee5\u589e\u52a0\u5e97\u94fa\u4e92\u52a8\u5ea6\u3002<\/th><th>\u8b66\u544a\u7ea7\u522b<\/th><th>\u4f18\u5316\u6c34\u5e73\uff08\u5b89\u5168\uff09<\/th><\/tr><\/thead><tbody><tr><td>\u804a\u804a\u56de\u8986\u7387<\/td><td>\u4f4e\u4e8e 70%<\/td><td>\u9ad8\u4e8e 95%<\/td><\/tr><tr><td>\u5ef6\u8fdf\u51fa\u8d27\u7387<\/td><td>\u9ad8\u4e8e10%<\/td><td>\u4f4e\u4e8e21%<\/td><\/tr><tr><td>\u5e73\u5747\u8bc4\u5206<\/td><td>4.0 \u661f\u4ee5\u4e0b<\/td><td>4.8 \u2013 5.0 \u661f<\/td><\/tr><tr><td>\u5356\u5bb6\u53d6\u6d88\u8ba2\u5355\u7387<\/td><td>\u8d85\u8fc751%<\/td><td>0%<\/td><\/tr><\/tbody><\/table><\/div><p>\u4e00\u5bb6\u4fdd\u5065\u54c1\u4ee3\u7406\u5546\u5728\u4fc3\u9500\u671f\u95f4\u672a\u80fd\u53ca\u65f6\u6253\u5305\u8d27\u7269\u3002\u7531\u4e8e\u53d1\u8d27\u5ef6\u8fdf\u7387\u8d85\u8fc7\u5141\u8bb8\u6c34\u5e73\uff0c\u8be5\u5e97\u94fa\u88ab\u53d6\u6d88\u4e86\u201c\u4f18\u9009\u5356\u5bb6\u201d\u8d44\u683c\u3002\u968f\u540e\uff0c\u4ed6\u4eec\u7acb\u5373\u91cd\u65b0\u5efa\u7acb\u4e86\u591a\u5c42\u4ed3\u5e93\u6d41\u7a0b\u3002.<\/p><p>\u5728\u7ef4\u6301\u6807\u51c6\u8fd0\u8425 28 \u5929\u540e\uff0c\u4fe1\u7528\u5206\u5b8c\u5168\u6062\u590d\u3002.<\/p><p>\u4e00\u5bb6\u7ae5\u88c5\u5382\u6ee5\u7528\u5de5\u5177\u5237\u5355\u3002\u4ed6\u4eec\u88ab\u7b97\u6cd5\u626b\u63cf\u5e76\u6c38\u4e45\u5c01\u5e97\uff0c\u5bfc\u81f4\u5ba2\u6237\u7fa4\u5168\u5931\u3002\u8fd9\u662f\u4e00\u4e2a\u85d0\u89c6\u5e73\u53f0\u89c4\u5219\u7684\u60e8\u75db\u6559\u8bad\u3002.<\/p><p>\u5728\u91cd\u5efa\u65b0\u5e97\u65f6\uff0c\u4ed6\u4eec\u5fc5\u987b\u901a\u8fc7\u771f\u5b9e\u7684\u8865\u5355\uff08seeding\uff09\u4e00\u6b65\u6b65\u8d70\uff0c\u7136\u540e\u81ea\u7136\u5730\u4ea7\u751f\u81ea\u7136\u8ba2\u5355\uff08organic orders\uff09\u3002.<\/p><h2 class=\"wp-block-heading\">\u9762\u5411 2026 \u5e74\u7684\u9ad8\u7ea7 Shopee Ads \u4f18\u5316\u7b56\u7565<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/04\/chien-luoc-toi-uu-shopee-ads-nang-cao-huong-den-2026-1776560784882_no_wm-scaled.jpg\" alt=\"\u9762\u5411 2026 \u5e74\u7684\u9ad8\u7ea7 Shopee Ads \u4f18\u5316\u7b56\u7565\" title=\"\u9762\u5411 2026 \u5e74\u7684\u9ad8\u7ea7 Shopee Ads \u4f18\u5316\u7b56\u7565\"><figcaption class=\"wp-element-caption\">\u9762\u5411 2026 \u5e74\u7684\u9ad8\u7ea7 Shopee Ads \u4f18\u5316\u7b56\u7565<\/figcaption><\/figure><p>\u673a\u5668\u5b66\u4e60\uff08Machine Learning\uff09\u6280\u672f\u6b63\u5728\u5f7b\u5e95\u6539\u53d8\u7ade\u4ef7\u65b9\u5f0f\u3002\u624b\u52a8\u4f18\u5316\u6b63\u9010\u6e10\u8ba9\u4f4d\u4e8e\u667a\u80fd\u7b97\u6cd5\u3002.  <a href=\"https:\/\/ychoc.com\/seo-marketing\/vietnam-digital-report-2023-bao-cao-marketing-cua-we-are-social-co-gi-hay\/\" rel=\"nofollow noopener\" target=\"_blank\">\u6839\u636e\u6765\u81ea <strong>We Are Social<\/strong><\/a> 2026 \u5e74\u7684\u6570\u636e\uff0c70% \u7684\u7528\u6237\u6839\u636e\u7cbe\u51c6\u663e\u793a\u5176\u9700\u6c42\u7684\u5e7f\u544a\u505a\u51fa\u8d2d\u7269\u51b3\u7b56\u3002.<\/p><h3 class=\"wp-block-heading\">2026 \u5e74\u8d8a\u5357 Shopee \u5c55\u793a\u670d\u52a1\u5e94\u7528\uff1a\u81ea\u52a8\u51fa\u4ef7\u4ee5\u5b9e\u73b0\u81ea\u5b9a\u4e49 ROAS \u6700\u5927\u5316\u8425\u6536<\/h3><p>\u5e73\u53f0\u4e0d\u65ad\u66f4\u65b0\u5f3a\u5927\u7684\u81ea\u52a8\u5316\u5de5\u5177\u3002\u8bbe\u7f6e 2026 \u8d8a\u5357\u867e\u76ae\u663e\u793a\u670d\u52a1\uff0c\u901a\u8fc7\u81ea\u52a8\u51fa\u4ef7\u4ee5\u5b9e\u73b0\u9500\u552e\u989d\u6700\u5927\u5316\u53ca\u81ea\u5b9a\u4e49 ROAS\uff0c\u6709\u52a9\u4e8e\u8282\u7701\u7ba1\u7406\u65f6\u95f4\u3002\u7cfb\u7edf\u4f1a\u5b9e\u65f6\u81ea\u52a8\u5206\u6790\u7528\u6237\u884c\u4e3a\u3002.<\/p><p>\u5f53\u68c0\u6d4b\u5230\u4e70\u5bb6\u6709\u9ad8\u5ea6\u4e0b\u5355\u610f\u5411\u65f6\uff0c\u5b83\u4f1a\u63d0\u9ad8\u51fa\u4ef7\u3002.<\/p><h3 class=\"wp-block-heading\">2026 \u5e74\u8d8a\u5357 Shopee Ads \u8bc4\u4f30\uff1a\u81ea\u52a8\u51fa\u4ef7\u5c55\u793a\u670d\u52a1\u4e0e ROAS \u8425\u6536\u6700\u5927\u5316<\/h3><p>\u81ea\u52a8\u51fa\u4ef7\u5e76\u4e0d\u610f\u5473\u7740\u5b8c\u5168\u4ea4\u7ed9\u673a\u5668\u3002\u4e13\u5bb6\u4eec\u5bf9 2026 \u8d8a\u5357 Shopee \u5e7f\u544a\u670d\u52a1\uff08\u81ea\u52a8\u51fa\u4ef7\u663e\u793a\u670d\u52a1\uff0c\u4ee5\u5b9e\u73b0\u6536\u5165\u548c ROAS \u6700\u5927\u5316\uff09\u5728\u5e94\u7528\u5f97\u5f53\u7684\u60c5\u51b5\u4e0b\u7ed9\u4e88\u4e86\u6781\u9ad8\u8bc4\u4ef7\u3002\u5b83\u9700\u8981\u8db3\u591f\u7684\u8d2d\u4e70\u6570\u636e\u91cf\u6765\u8fdb\u884c\u5b66\u4e60\u3002.<\/p><p>DPS. MEDIA \u5efa\u8bae\u5728\u5168\u9762\u90e8\u7f72\u4e4b\u524d\uff0c\u5148\u7528 20% \u7684\u9884\u7b97\u6d4b\u8bd5\u6b64\u529f\u80fd\u3002.<\/p><h3 class=\"wp-block-heading\">\u4f18\u5316 Shopee \u5c55\u793a\u670d\u52a1\u7684\u663e\u793a\u4f4d\u7f6e<\/h3><p>\u5e7f\u544a\u663e\u793a\u7684\u4f4d\u7f6e\u51b3\u5b9a\u4e86\u8425\u9500\u6d3b\u52a8\u7684\u6210\u8d25\u3002\u5728\u641c\u7d22\u7ed3\u679c\u9875\u6216\u63a8\u8350\u680f\u4f4d\u6b63\u786e\u914d\u7f6e Shopee \u663e\u793a\u670d\u52a1\u7684\u4f4d\u7f6e\u9700\u57fa\u4e8e\u76ee\u6807\u800c\u5b9a\u3002\u641c\u7d22\u9875\u9002\u5408\u76f4\u63a5\u8f6c\u5316\u9500\u552e\u3002.<\/p><p>\u4e0e\u6b64\u540c\u65f6\uff0c\u5173\u8054\u4f4d\u7f6e\uff08Discovery\uff09\u5219\u9002\u5408\u8ffd\u56de\u8001\u5ba2\u6237\u3002.<\/p><p>\u51cf\u5c11\u6d6a\u8d39\u7684 5 \u79cd\u9ad8\u7ea7\u5e7f\u544a\u4f18\u5316\u6280\u672f\uff1a<\/p><ul class=\"wp-block-list\">\n<li>\u4f7f\u7528\u53d7\u63a7\u7684\u5e7f\u6cdb\u5339\u914d\u5173\u952e\u8bcd\u7ed3\u6784\u6765\u5bfb\u627e\u5229\u57fa\u5e02\u573a\u3002.<\/li>\n\n<li>\u8bbe\u5b9a\u4e25\u683c\u7684\u6bcf\u65e5\u9884\u7b97\uff0c\u7edd\u4e0d\u65e0\u9650\u5236\u653e\u4efb\u3002.<\/li>\n\n<li>\u6309\u65f6\u6bb5\u5206\u6790\u62a5\u544a\uff0c\u5728\u8f6c\u5316\u7387\u4f4e\u7684\u5c0f\u65f6\u6bb5\u5173\u95ed\u5e7f\u544a\u3002.<\/li>\n\n<li>\u4f7f\u7528\u5546\u5e97\u5e7f\u544a\uff08ShopAds\uff09\u5c06\u5ba2\u6237\u76f4\u63a5\u5f15\u5bfc\u81f3\u7cfb\u5217\u9875\u9762\u3002.<\/li>\n\n<li>\u7ed3\u5408\u4ec5\u5bf9\u5e7f\u544a\u70b9\u51fb\u8005\u663e\u793a\u7684\u4e13\u5c5e\u4f18\u60e0\u5238\u3002.<\/li>\n<\/ul><div class=\"wp-block-table\"><table><thead><tr><th>\u7ade\u4ef7\u65b9\u6cd5<\/th><th>\u4e3b\u8981\u4f18\u70b9<\/th><th>\u9700\u8981\u907f\u514d\u7684\u7f3a\u70b9<\/th><\/tr><\/thead><tbody><tr><td>\u624b\u52a8\u51fa\u4ef7 (Manual Bidding)<\/td><td>\u6700\u5927\u9650\u5ea6\u63a7\u5236\u6bcf\u4e00\u5206 CPC \u6210\u672c<\/td><td>\u8017\u8d39\u5927\u91cf\u65f6\u95f4\u8fdb\u884c\u6301\u7eed\u76d1\u63a7<\/td><\/tr><tr><td>\u81ea\u52a8\u70b9\u51fb\u51fa\u4ef7<\/td><td>\u5438\u5f15\u5927\u91cf\u5ec9\u4ef7\u6d41\u91cf<\/td><td>\u5783\u573e\u6d41\u91cf\u591a\uff0c\u8ba2\u5355\u4ea7\u51fa\u5c11<\/td><\/tr><tr><td>\u81ea\u52a8 ROAS \u76ee\u6807\u51fa\u4ef7<\/td><td>\u76f4\u63a5\u4f18\u5316\u5229\u6da6\u4ea7\u51fa<\/td><td>\u521d\u671f\u9700\u8981\u5927\u91cf\u9884\u7b97\u4f9b\u673a\u5668\u5b66\u4e60<\/td><\/tr><\/tbody><\/table><\/div><p>\u4e00\u5bb6\u79d1\u6280\u4ea7\u54c1\u5e97\u6d4b\u8bd5\u4e86\u57fa\u4e8e ROAS \u7684\u51fa\u4ef7\u529f\u80fd\u3002\u8d77\u521d CPC \u4ef7\u683c\u5927\u5e45\u4e0a\u6da8\uff0c\u4f46\u5728\u4e24\u5468\u7684\u673a\u5668\u5b66\u4e60\u5b8c\u6210\u540e\uff0c\u7b97\u6cd5\u53d8\u5f97\u66f4\u52a0\u667a\u80fd\u3002\u5c55\u793a\u91cf\u96c6\u4e2d\u5728\u4e86\u6279\u53d1\u5ba2\u6237\u7fa4\u3002.<\/p><p>\u7ed3\u679c\u5728\u9884\u7b97\u4e0d\u53d8\u7684\u60c5\u51b5\u4e0b\uff0cGMV \u589e\u957f\u4e86 30%\u3002.<\/p><p>\u5317\u65b9\u7684\u4e00\u5bb6\u5e72\u5236\u519c\u4ea7\u54c1\u5382\u9009\u9519\u4e86\u5173\u952e\u8bcd\u4f4d\u7f6e\u3002\u4ed6\u4eec\u5728\u641c\u7d22\u6392\u540d\u7b2c\u4e00\u7684\u4f4d\u7f6e\u4e0a\u70e7\u94b1\uff0c\u4f46\u4ea7\u54c1\u4ef7\u683c\u8fc7\u9ad8\u3002\u5f53\u4e13\u5bb6\u5c06\u9884\u7b97\u8f6c\u5230\u201c\u5173\u8054\u4f4d\u7f6e\u201d\u4ee5\u9488\u5bf9\u96f6\u98df\u7231\u597d\u8005\u65f6\uff0cCPC \u964d\u4f4e\u4e86 40%\u3002.<\/p><p>\u8ba2\u5355\u91cf\u6bcf\u5929\u7a33\u6b65\u589e\u957f\u3002.<\/p><h2 class=\"wp-block-heading\">\u9009\u62e9 Shopee \u5e7f\u544a\u670d\u52a1\u7684 5 \u4e2a\u6807\u51c6\uff0c\u52a9\u529b\u9500\u552e\u989d\u7a81\u7834<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/04\/5-tieu-chi-chon-dich-vu-quang-cao-shopee-but-pha-doanh-thu-1776560879999_no_wm-scaled.jpg\" alt=\"\u9009\u62e9 Shopee \u5e7f\u544a\u670d\u52a1\u7684 5 \u4e2a\u6807\u51c6\uff0c\u52a9\u529b\u9500\u552e\u989d\u7a81\u7834\" title=\"\u9009\u62e9 Shopee \u5e7f\u544a\u670d\u52a1\u7684 5 \u4e2a\u6807\u51c6\uff0c\u52a9\u529b\u9500\u552e\u989d\u7a81\u7834\"><figcaption class=\"wp-element-caption\">\u9009\u62e9 Shopee \u5e7f\u544a\u670d\u52a1\u7684 5 \u4e2a\u6807\u51c6\uff0c\u52a9\u529b\u9500\u552e\u989d\u7a81\u7834<\/figcaption><\/figure><p>\u201c\u62e9\u826f\u6728\u800c\u6816\u201d\u51b3\u5b9a\u4e86\u4e2d\u5c0f\u4f01\u4e1a\u73b0\u91d1\u6d41\u7684\u751f\u547d\u3002\u4e00\u4e2a\u597d\u7684\u5408\u4f5c\u4f19\u4f34\u5c31\u50cf\u662f\u5916\u5305\u7684\u5e02\u573a\u90e8\u3002\u4ee5\u4e0b\u662f 5 \u4e2a\u4e0d\u53ef\u5ffd\u89c6\u7684\u8bc4\u4f30\u6807\u51c6\u3002.<\/p><h3 class=\"wp-block-heading\">\u6574\u4f53\u6218\u7565\u54a8\u8be2\u80fd\u529b<\/h3><p>\u8fd9\u79cd\u80fd\u529b\u4f53\u73b0\u5728\u5408\u4f5c\u4f19\u4f34\u4e0d\u4ec5\u77e5\u9053\u5982\u4f55\u642d\u5efa\u6d3b\u52a8\uff0c\u8fd8\u4f1a\u5206\u6790\u884c\u4e1a\u3002\u4ed6\u4eec\u5fc5\u987b\u4e86\u89e3\u4ea7\u54c1\u7684\u751f\u547d\u5468\u671f\u548c\u7ade\u4e89\u5bf9\u624b\u3002.<\/p><p>\u4ed6\u4eec\u5fc5\u987b\u5728\u8fd0\u884c\u524d\u81f3\u5c11\u63d0\u51fa 3 \u79cd\u9884\u7b97\u65b9\u6848\uff0c\u5e76\u9644\u5e26\u98ce\u9669\u9884\u6d4b\u3002\u4e00\u4e2a\u53ea\u77e5\u9053\u552f\u547d\u662f\u4ece\uff0c\u800c\u4e0d\u77e5\u9053\u53cd\u9a73\u4f01\u4e1a\u4e3b\u9519\u8bef\u7b56\u7565\u7684\u4ee3\u7406\u5546\u662f\u7cdf\u7cd5\u7684\u4ee3\u7406\u5546\u3002.<\/p><p>\u5728\u7b7e\u7ea6\u524d\uff0c\u8bf7\u8981\u6c42\u67e5\u770b\u4ed6\u4eec\u9488\u5bf9\u7c7b\u4f3c\u884c\u4e1a\u7684\u7b56\u5212\u65b9\u6848\u6837\u672c\uff0c\u4ee5\u8bc4\u4f30\u5176\u601d\u7ef4\u3002.<\/p><h3 class=\"wp-block-heading\">\u62a5\u544a\u4e0e\u8d44\u91d1\u6d41\u7684\u900f\u660e\u5ea6<\/h3><p>\u900f\u660e\u610f\u5473\u7740\u6570\u636e\u5fc5\u987b\u6bcf\u5929\u3001\u6bcf\u5468\u6e05\u6670\u6838\u5bf9\u3002\u5728\u5e7f\u544a\u8d39\u652f\u51fa\u65b9\u9762\u6ca1\u6709\u6a21\u7cca\u5730\u5e26\u3002.<\/p><p>\u5408\u4f5c\u4f19\u4f34\u5fc5\u987b\u6388\u4e88\u539f\u59cb\u5e7f\u544a\u8d26\u6237\u7684\u67e5\u770b\uff08View\uff09\u6743\u9650\u3002\u4efb\u4f55\u4ece\u7b2c\u4e09\u65b9\u8f6f\u4ef6\u5bfc\u51fa\u7684\u62a5\u544a\u90fd\u6709\u88ab\u7be1\u6539\u7684\u98ce\u9669\u3002.<\/p><p>\u8bf7\u660e\u786e\u7ea6\u5b9a\u6bcf\u65e5\u7ed3\u62a5\u65f6\u95f4\uff08\u4f8b\u5982\u4e0a\u5348 9 \u70b9\uff09\uff0c\u4ee5\u4fbf\u4f60\u638c\u63e1\u5b9e\u9645\u73b0\u91d1\u6d41\u3002.<\/p><h3 class=\"wp-block-heading\">\u57fa\u4e8e ROAS \u76ee\u6807\u7684\u660e\u786e KPI \u627f\u8bfa<\/h3><p>\u5bf9\u70b9\u51fb\u91cf\u6216\u5c55\u793a\u91cf\u7684\u627f\u8bfa\u5df2\u5b8c\u5168\u8fc7\u65f6\u3002\u5bf9 ROAS\uff08\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff09\u7684\u627f\u8bfa\u624d\u80fd\u53cd\u6620\u4e1a\u52a1\u672c\u8d28\u3002.<\/p><p>\u5e73\u5747 ROAS \u627f\u8bfa\u6c34\u5e73\u5e94\u8fbe\u5230 3.0 \u5230 6.0 \u4e4b\u95f4\uff0c\u5177\u4f53\u53d6\u51b3\u4e8e\u884c\u4e1a\u7684\u5229\u6da6\u7387\u3002.<\/p><p>\u6ca1\u6709\u6b63\u5411\u7684 ROAS\uff0c\u4f01\u4e1a\u53ea\u662f\u5728\u7ed9\u5e73\u53f0\u767d\u6253\u5de5\u3002.<\/p><p>\u9700\u8981\u5728\u7ecf\u6d4e\u5408\u540c\u4e2d\u52a0\u5165\u5982\u679c\u672a\u8fbe\u5230\u627f\u8bfa ROAS \u7684\u660e\u786e\u5956\u60e9\u6761\u6b3e\u3002.<\/p><h3 class=\"wp-block-heading\">\u9ad8\u5ea6\u4e13\u4e1a\u5316\u7684\u56e2\u961f<\/h3><p>\u7535\u5546\u5e73\u53f0\u7684\u8425\u9500\u6d3b\u52a8\u9700\u8981\u7684\u4e0d\u4ec5\u4ec5\u662f\u4e00\u540d\u8bbe\u7f6e\u6280\u672f\u5458\u3002\u5b83\u9700\u8981\u8bbe\u8ba1\u601d\u7ef4\u3001\u5185\u5bb9\u521b\u4f5c\u548c\u6570\u636e\u5206\u6790\u3002.<\/p><p>\u4e00\u4e2a\u6807\u51c6\u7684\u56e2\u961f\u81f3\u5c11\u9700\u8981\uff1a1 \u540d\u5e7f\u544a\u4f18\u5316\u5e08\u30011 \u540d\u5e73\u9762\u8bbe\u8ba1\u5e08\u548c 1 \u540d\u5ba2\u6237\u7ecf\u7406\u3002\u907f\u514d\u96c7\u4f63\u4e00\u4e2a\u4eba\u540c\u65f6\u63fd\u4e0b\u592a\u591a\u73af\u8282\u3002.<\/p><p>\u8bf7\u9884\u7ea6\u4e0e\u5b9e\u9645\u64cd\u4f5c\u4f60\u9879\u76ee\u7684\u56e2\u961f\u8fdb\u884c\u9762\u5bf9\u9762\u4f1a\u8bae\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u542c\u9500\u552e\u4eba\u5458\u7684\u56de\u62a5\u3002.<\/p><h3 class=\"wp-block-heading\">\u5b9e\u6218\u7ecf\u9a8c\u4e0e\u98ce\u9669\u5904\u7406<\/h3><p>\u7535\u5546\u5e02\u573a\u603b\u662f\u4f34\u968f\u7740\u7b97\u6cd5\u7a81\u5982\u5176\u6765\u7684\u5904\u7f5a\u800c\u6ce2\u52a8\u3002\u5b9e\u6218\u7ecf\u9a8c\u4f53\u73b0\u5728\u5f53\u8d26\u53f7\u9047\u5230\u95ee\u9898\u65f6\u4fdd\u6301\u51b7\u9759\u5e76\u89e3\u51b3\u95ee\u9898\u7684\u80fd\u529b\u3002.<\/p><p>\u6807\u51c6\u7684\u4ee3\u7406\u5546\u5fc5\u987b\u6709\u5904\u7406\u5e97\u94fa\u88ab\u5c01\u6216\u906d\u9047\u6076\u610f\u7ade\u4e89\u7684\u6d41\u7a0b\u3002\u7533\u8bc9\u6210\u529f\u7684\u901f\u5ea6\u662f\u8861\u91cf\u771f\u6b63\u5b9e\u529b\u7684\u6807\u51c6\u3002.<\/p><p>\u8be2\u95ee\u4ed6\u4eec\u4ee5\u5f80\u7684\u4e00\u4e2a\u5931\u8d25\u6848\u4f8b\uff0c\u4ee5\u53ca\u4ed6\u4eec\u662f\u5982\u4f55\u8d54\u507f\u6216\u633d\u6551\u8be5\u9879\u76ee\u7684\u3002.<\/p><div class=\"wp-block-table\"><table><thead><tr><th>\u8bc4\u4f30\u6807\u51c6<\/th><th>\u4f4e\u7ea7\u4ee3\u7406\u5546<\/th><th>\u4e13\u4e1a\u4ee3\u7406\u5546<\/th><\/tr><\/thead><tbody><tr><td>\u7ed3\u679c\u627f\u8bfa<\/td><td>\u627f\u8bfa\u70b9\u51fb\u91cf\u3001\u5c55\u793a\u91cf<\/td><td>\u627f\u8bfa ROAS\u3001\u5b9e\u9645\u8ba2\u5355<\/td><\/tr><tr><td>\u6570\u636e\u62a5\u544a<\/td><td>\u53d1\u9001\u5c4f\u5e55\u622a\u56fe\u6587\u4ef6<\/td><td>\u5206\u4eab\u5b9e\u65f6\u770b\u677f (Dashboard)<\/td><\/tr><tr><td>\u5185\u5bb9\u6218\u7565<\/td><td>\u91cd\u590d\u4f7f\u7528\u5e97\u94fa\u73b0\u6709\u56fe\u7247<\/td><td>\u91cd\u65b0\u8bbe\u8ba1\u540c\u6b65\u7684\u89c6\u89c9\u6982\u5ff5<\/td><\/tr><tr><td>\u5371\u673a\u5904\u7406<\/td><td>\u5f52\u548e\u4e8e\u5e73\u53f0\u7b97\u6cd5<\/td><td>\u6709\u5907\u7528\u8d26\u53f7\u65b9\u6848<\/td><\/tr><\/tbody><\/table><\/div><p>\u4e00\u5bb6\u7ec4\u88c5\u5bb6\u5177\u7cfb\u7edf\u516c\u53f8\u4e0e\u4e00\u540d\u4f4e\u4ef7\u8fd0\u884c\u5e7f\u544a\u7684\u4e2a\u4eba\u7b7e\u7ea6\u3002\u6bcf\u5468\u62a5\u544a\u975e\u5e38\u6f02\u4eae\uff0c\u4f46\u5b9e\u9645\u6ca1\u6709\u8ba2\u5355\u3002\u5728\u5bf9\u8d26\u65f6\uff0c\u4ed6\u4eec\u53d1\u73b0\u6b64\u4eba\u4f7f\u7528\u4fee\u56fe\u8f6f\u4ef6\u4f2a\u9020\u62a5\u544a\u3002.<\/p><p>\u4f01\u4e1a\u635f\u5931\u4e86 3000 \u4e07\u8d8a\u5357\u76fe\u7684\u52b3\u52a1\u8d39\u548c\u5e7f\u544a\u8d39\u3002.<\/p><p>\u4e00\u5bb6\u8fd0\u52a8\u7528\u54c1\u54c1\u724c\u4e0e\u4e00\u5bb6\u4e13\u4e1a\u4ee3\u7406\u5546\u7b7e\u7ea6\uff0c\u627f\u8bfa ROAS \u4e3a 5.0\u3002\u7b2c\u4e00\u4e2a\u6708\u7531\u4e8e\u673a\u5668\u5b66\u4e60\u8fc7\u7a0b\u8f83\u6162\uff0c\u4ec5\u8fbe\u5230 3.5\u3002\u7531\u4e8e\u900f\u660e\u5316\u548c\u6301\u7eed\u4f18\u5316\uff0c\u4ed6\u4eec\u5728\u7b2c\u4e8c\u4e2a\u6708\u8fbe\u5230\u4e86 6.5\u3002.<\/p><p>\u4f01\u4e1a\u4e3b\u5145\u6ee1\u4fe1\u5fc3\u5730\u8ffd\u52a0\u9884\u7b97\u4ee5\u6269\u5927\u89c4\u6a21\u3002.<\/p><p>\u4e13\u4e1a\u670d\u52a1\u4e0d\u662f\u6210\u672c\uff0c\u800c\u662f\u660e\u667a\u7684\u6295\u8d44\u3002\u5728\u6fc0\u70c8\u7684\u6570\u5b57\u5316\u5e73\u53f0\u4e0a\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u9700\u8981\u4fdd\u6301\u6e05\u9192\uff0c\u4ee5\u4f18\u5316\u6bcf\u4e00\u5206\u8d44\u672c\u3002.<\/p><h2 class=\"wp-block-heading\">\u603b\u7ed3<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/04\/ket-luan-1776560959401_no_wm-scaled.jpg\" alt=\"\u603b\u7ed3\" title=\"\u603b\u7ed3\"><figcaption class=\"wp-element-caption\">\u603b\u7ed3<\/figcaption><\/figure><p>\u6295\u8d44\u4e00\u5bb6 <strong>Shopee\u5e7f\u544a\u670d\u52a1<\/strong> \u59cb\u7ec8\u8bc4\u4f30\u4ece\u8bbe\u8ba1\u5230\u8fd0\u8425\u7684\u6574\u4f53\u751f\u6001\u7cfb\u7edf\uff0c\u800c\u4e0d\u4ec5\u4ec5\u5173\u6ce8\u5e7f\u544a\u3002.<\/p><ul class=\"wp-block-list\">\n<li>\u5bc6\u5207\u8ddf\u8e2a\u4fe1\u7528\u5206\u6307\u6807\uff0c\u5e76\u5c06\u5ba2\u6237\u54cd\u5e94\u7387\u7ef4\u6301\u5728\u5353\u8d8a\u6c34\u5e73\u3002.<\/li>\n\n<li>\u5927\u80c6\u5c1d\u8bd5\u57fa\u4e8e ROAS \u7684\u667a\u80fd\u81ea\u52a8\u7ade\u4ef7\u529f\u80fd\uff0c\u8ba9\u673a\u5668\u8fdb\u884c\u5b66\u4e60\u3002.<\/li>\n\n<li>\u9009\u62e9\u8d22\u52a1\u900f\u660e\u3001\u6e05\u6670\u4e14\u6562\u4e8e\u5bf9\u5b9e\u9645\u9500\u552e\u989d\u505a\u51fa\u627f\u8bfa\u7684\u5408\u4f5c\u4f19\u4f34\u3002.<\/li>\n\n<li>\u901a\u8fc7\u53ef\u6301\u7eed\u589e\u957f\u7b56\u7565\u4fdd\u62a4\u8d26\u53f7\uff0c\u907f\u514d\u4f5c\u5f0a\u7b97\u6cd5\u3002.<\/li>\n\n<li>\u5728\u7535\u5546\u5e73\u53f0\u4e0a\u53d6\u5f97\u6210\u529f\u9700\u8981\u4e00\u4e2a\u4e86\u89e3\u5e02\u573a\u7684\u4f19\u4f34\u3002DPS. MEDIA \u4e3a\u8d8a\u5357\u4f01\u4e1a\u63d0\u4f9b.<\/li>\n<\/ul><p>\u5168\u9762\u7684\u7535\u5546\u8425\u9500\u89e3\u51b3\u65b9\u6848 <a href=\"https:\/\/dps.media\/zh\/\">\u3002<\/a> \u8bf7\u7acb\u5373\u8054\u7cfb\u4ee5\u83b7\u53d6\u7a81\u7834\u6027\u5229\u6da6\u7684\u6d3b\u52a8\u7ed3\u6784\u5efa\u8bae\u3002.<\/p><p>\u4ec0\u4e48\u662f Shopee \u5e7f\u544a\u670d\u52a1\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u4e2d\u5c0f\u4f01\u4e1a\u9700\u8981\u5b83\uff1f.<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/molt-mang-xa-hoi-dau-tien-danh-rieng-cho-ai-agent\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Molt\uff1a\u4e13\u4e3aAI Agent\u6253\u9020\u7684\u9996\u4e2a\u793e\u4ea4\u7f51\u7edc<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e4%b8%ba%e4%bb%80%e4%b9%88%e8%a6%81%e5%b0%86-messenger-business-%e9%9b%86%e6%88%90%e5%88%b0%e8%90%a5%e9%94%80%e6%b4%bb%e5%8a%a8%e4%b8%ad\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u4e3a\u4ec0\u4e48\u8981\u5c06 Messenger Business \u96c6\u6210\u5230\u8425\u9500\u6d3b\u52a8\u4e2d\uff1f<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e7%94%a8iphone%e4%b8%93%e4%b8%9a%e6%8b%8d%e6%91%84%e6%89%8b%e5%b7%a5%e4%ba%a7%e5%93%81%e7%85%a7%e7%89%87\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u4f7f\u7528iPhone\u50cf\u4e13\u4e1a\u76f8\u673a\u4e00\u6837\u62cd\u6444\u624b\u5de5\u4ea7\u54c1\u7167\u7247<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/dich-vu-tang-follow-instagram-uy-tin-follow-that-tuong-tac-that\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u53ef\u4fe1\u7684Instagram\u589e\u7c89\u670d\u52a1\uff1a\u771f\u5b9e\u7c89\u4e1d\uff0c\u771f\u5b9e\u4e92\u52a8<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/4-buoc-chon-dich-vu-seo-tphcm-uy-tin-sme\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u80e1\u5fd7\u660e\u5e02 (TPHCM) \u56db\u6b65\u9009\u51fa\u9760\u8c31 SEO \u670d\u52a1\uff0c\u52a9\u529b SME \u4e1a\u7ee9\u7206\u53d1<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%93%81%e7%89%8c%e6%a0%87%e5%87%86%e5%90%88%e4%bd%9c%e5%90%88%e5%90%8c\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">9 \u5173\u952e\u6ce8\u610f\u4e8b\u9879 KOL \u5408\u540c\uff1a\u6807\u51c6\u6a21\u677f &amp; \u9700\u8981\u907f\u514d\u7684\u98ce\u9669<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p SME t\u1ea1i Vi\u1ec7t Nam \u0111ang \u0111\u1ed1t h\u00e0ng ch\u1ee5c tri\u1ec7u m\u1ed7i th\u00e1ng tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0ng v\u1eabn ch\u1ecbu l\u1ed7. V\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng n\u1eb1m \u1edf t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u1eb9t \u0111\u1eb9t v\u00e0 chi ph\u00ed click qu\u00e1 cao. Th\u1ef1c t\u1ebf, theo b\u00e1o c\u00e1o c\u1ee7a Metric.vn n\u0103m 2026, chi ph\u00ed \u0111\u1ec3 c\u00f3 [&hellip;]<\/p>","protected":false},"author":0,"featured_media":38400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1635,1203],"tags":[],"class_list":["post-38399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-shopee-marketing"],"acf":[],"rankmath_keywords":{"primary":"d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o shopee, d\u1ecbch v\u1ee5 ch\u1ea1y qu\u1ea3ng c\u00e1o shopee, d\u1ecbch v\u1ee5 shopee, d\u1ecbch v\u1ee5 seeding shopee, d\u1ecbch v\u1ee5 x\u00e2y d\u1ef1ng gian h\u00e0ng shopee, d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf gian h\u00e0ng shopee, d\u1ecbch v\u1ee5 v\u1eadn h\u00e0nh shopee, d\u1ecbch v\u1ee5 l\u00ean shopee mall, d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb shopee vi\u1ec7t nam m\u1edbi nh\u1ea5t 2026, d\u1ecbch v\u1ee5 hi\u1ec3n th\u1ecb shopee vi\u1ec7t nam 2026 gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng t\u1ed1i \u0111a doanh thu t\u00f9y ch\u1ec9nh roas, shopee ads vi\u1ec7t nam d\u1ecbch v\u1ee5 hi\u1ec3n th\u1ecb gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng t\u1ed1i \u0111a doanh thu roas 2026, v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb d\u1ecbch v\u1ee5 hi\u1ec3n th\u1ecb shopee","secondary":["d\u1ecbch v\u1ee5 ch\u1ea1y qu\u1ea3ng c\u00e1o shopee","d\u1ecbch v\u1ee5 shopee","d\u1ecbch v\u1ee5 seeding shopee","d\u1ecbch v\u1ee5 x\u00e2y d\u1ef1ng gian h\u00e0ng shopee","d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf gian h\u00e0ng shopee","d\u1ecbch v\u1ee5 v\u1eadn h\u00e0nh shopee","d\u1ecbch v\u1ee5 l\u00ean shopee mall","d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb shopee vi\u1ec7t nam m\u1edbi nh\u1ea5t 2026","d\u1ecbch v\u1ee5 hi\u1ec3n th\u1ecb shopee vi\u1ec7t nam 2026 gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng t\u1ed1i \u0111a doanh thu 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