{"id":38032,"date":"2026-03-26T15:38:57","date_gmt":"2026-03-26T08:38:57","guid":{"rendered":"https:\/\/dps.media\/quang-cao-linkedin\/"},"modified":"2026-03-26T15:42:17","modified_gmt":"2026-03-26T08:42:17","slug":"linkedin-guanggao","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/linkedin-guanggao\/","title":{"rendered":"LinkedIn \u5e7f\u544a\uff1a\u4e3a\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u4f18\u5316\u9884\u7b97 cyclical \u7684 5 \u4e2a\u6b65\u9aa4"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>\u8bb8\u591a\u8d8a\u5357\u7684 B2B \u4f01\u4e1a\u4e3b\u7ecf\u5e38\u5728\u5bfb\u627e\u9ad8\u8d28\u91cf\u5ba2\u6237\u65b9\u9762\u9047\u5230\u56f0\u96be\u3002\u5c3d\u7ba1\u5728\u666e\u901a\u793e\u4ea4\u5a92\u4f53\u6e20\u9053\u6295\u5165\u4e86\u5927\u91cf\u9884\u7b97\uff0c\u4f46\u56de\u4f20\u7684\u6f5c\u5728\u5ba2\u6237\uff08lead\uff09\u5f80\u5f80\u5e76\u975e\u76ee\u6807\u53d7\u4f17\u3002\u89e3\u51b3\u8fd9\u4e00\u95ee\u9898\u7684\u5173\u952e\u6b63\u662f <strong>LinkedIn \u5e7f\u544a<\/strong>.<\/p><p>\u6839\u636e\u4e00\u4efd <strong><a href=\"https:\/\/rentracks.com.vn\/bao-cao-digital-marketing-viet-nam-2024\/\" rel=\"nofollow noopener\" target=\"_blank\">2026 \u5e74\u6570\u5b57\u8425\u9500\u5e02\u573a\u62a5\u544a<\/a><\/strong> \uff0c\u8be5\u5e73\u53f0\u7684 B2B \u8f6c\u5316\u7387\u6bd4\u5176\u4ed6\u6e20\u9053\u9ad8\u51fa\u4e09\u500d\u3002\u4e0b\u6587\u5c06\u4e3a\u60a8\u63d0\u4f9b\u5b9e\u6218\u77e5\u8bc6\uff0c\u4ee5\u5f00\u5c55\u6700\u6709\u6548\u7684\u8425\u9500\u6d3b\u52a8\u3002.<\/p><h2 class=\"wp-block-heading\">\u4e3a\u4ec0\u4e48 B2B \u4e2d\u5c0f\u4f01\u4e1a\u5e94\u4f18\u5148\u8003\u8651 LinkedIn \u5e7f\u544a\uff1f<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/03\/aisaonentienqangcaolinkedin-1774513479797_dpsmedia-scaled.png\" alt=\"LinkedIn \u5e7f\u544a\" title=\"\u4e3a\u4ec0\u4e48 B2B \u4e2d\u5c0f\u4f01\u4e1a\u5e94\u4f18\u5148\u8003\u8651 LinkedIn \u5e7f\u544a\uff1f\"><figcaption class=\"wp-element-caption\">\u4e3a\u4ec0\u4e48 B2B \u4e2d\u5c0f\u4f01\u4e1a\u5e94\u4f18\u5148\u8003\u8651 LinkedIn \u5e7f\u544a\uff1f<\/figcaption><\/figure><p>\u6295\u8d44\u4e8e\u4e13\u4e1a\u5e73\u53f0\u80fd\u4e3a\u4f01\u4e1a\u5e26\u6765\u8bb8\u591a\u5dee\u5f02\u5316\u4ef7\u503c\u3002\u4e0e\u5a31\u4e50\u9891\u9053\u4e0d\u540c\uff0c\u8fd9\u91cc\u7684\u7528\u6237\u6301\u6709\u5bfb\u627e\u5546\u4e1a\u673a\u4f1a\u7684\u5fc3\u7406\u3002\u8fd9\u5c31\u662f\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u5c06\u83b7\u5f97\u66f4\u597d\u8868\u73b0\u7684\u539f\u56e0\u3002.<\/p><h3 class=\"wp-block-heading\">\u5353\u8d8a\u7684\u6f5c\u5728\u5ba2\u6237\u8d28\u91cf<\/h3><p>\u5728\u7ebf\u5de5\u4f5c\u73af\u5883\u975e\u5e38\u6e05\u6670\u5730\u5851\u9020\u4e86\u7528\u6237\u5fc3\u7406\u3002\u5728\u6d4f\u89c8\u52a8\u6001\u65f6\uff0c\u4ed6\u4eec\u5e0c\u671b\u66f4\u65b0\u884c\u4e1a\u77e5\u8bc6\u6216\u5bfb\u627e\u5408\u4f5c\u4f19\u4f34\u3002\u8fd9\u4f7f\u5f97\u4ece\u8be5\u5e73\u53f0\u83b7\u53d6\u7684\u6f5c\u5728\u5ba2\u6237\u8d28\u91cf\u59cb\u7ec8\u5904\u4e8e\u5f88\u9ad8\u6c34\u5e73\u3002.<\/p><p>\u60a8\u7684\u9500\u552e\u56e2\u961f\u5c06\u82b1\u8d39\u66f4\u5c11\u7684\u65f6\u95f4\u6765\u8fc7\u6ee4\u5783\u573e\u6570\u636e\u3002.<\/p><h3 class=\"wp-block-heading\">\u6309\u5de5\u4f5c\u804c\u80fd\u8fdb\u884c\u7cbe\u51c6\u5b9a\u4f4d<\/h3><p>\u53d7\u4f17\u7b5b\u9009\u662f\u8be5\u7cfb\u7edf\u7684\u6700\u5f3a\u9879\u3002\u60a8\u53ef\u4ee5\u7cbe\u786e\u9009\u62e9\u5de5\u4f5c\u804c\u4f4d\u3001\u516c\u53f8\u89c4\u6a21\uff0c\u751a\u81f3\u662f\u5177\u4f53\u7684\u4f01\u4e1a\u540d\u79f0\u3002\u6b64\u529f\u80fd\u5b8c\u5168\u6d88\u9664\u4e86\u5411\u9519\u8bef\u5bf9\u8c61\u5c55\u793a\u5e7f\u544a\u7684\u60c5\u51b5\u3002.<\/p><p>\u5f53\u63a5\u89e6\u5230\u6b63\u786e\u7684\u4eba\u9009\u65f6\uff0cB2B \u91c7\u8d2d\u51b3\u7b56\u901a\u5e38\u4f1a\u53d1\u751f\u5f97\u66f4\u5feb\u3002.<\/p><h3 class=\"wp-block-heading\">\u5efa\u7acb\u516c\u4fe1\u529b\u7684\u7406\u60f3\u73af\u5883<\/h3><p>\u4e13\u4e1a\u6027\u662f B2B \u4f01\u4e1a\u7684\u751f\u547d\u7ebf\u3002 <strong><a href=\"https:\/\/beau.vn\/vi\/huong-dan-phan-tich-hanh-vi-nguoi-dung-tren-website\" rel=\"nofollow noopener\" target=\"_blank\">\u5728\u7ebf\u7528\u6237\u884c\u4e3a<\/a><\/strong> \u8d8b\u52bf\u663e\u793a\uff0c\u4ed6\u4eec\u66f4\u4fe1\u4efb\u5b66\u672f\u548c\u804c\u573a\u5e73\u53f0\u4e0a\u7684\u5185\u5bb9\u3002\u5728\u8fd9\u91cc\u53d1\u5e03\u4e00\u7bc7\u9ad8\u8d28\u91cf\u7684\u6587\u7ae0\u6709\u52a9\u4e8e\u5de9\u56fa\u60a8\u7684\u4e13\u5bb6\u5730\u4f4d\u3002.<\/p><ul class=\"wp-block-list\">\n<li>\u76f4\u63a5\u89e6\u8fbe\u9ad8\u5c42\u7ba1\u7406\u56e2\u961f\u548c\u51b3\u7b56\u8005\u3002.<\/li>\n\n<li>\u7528\u6237\u6863\u6848\u6570\u636e\u59cb\u7ec8\u4fdd\u6301\u51c6\u786e\u548c\u771f\u5b9e\u3002.<\/li>\n\n<li>\u4e13\u4e1a\u7684\u5c55\u793a\u73af\u5883\uff0c\u4e0d\u4f1a\u4e0e\u5a31\u4e50\u5185\u5bb9\u6df7\u6742\u3002.<\/li>\n\n<li>\u9ad8\u4ef7\u503c\u4ea7\u54c1\u7684\u6210\u4ea4\u7387\uff08conversion rate\uff09\u975e\u5e38\u51fa\u8272\u3002.<\/li>\n\n<li>\u5177\u5907\u5efa\u7acb\u957f\u671f\u4e14\u7a33\u56fa\u7684\u5546\u4e1a\u5173\u7cfb\u7684\u80fd\u529b\u3002.<\/li>\n<\/ul><p><strong>\u793a\u4f8b 1\uff1a<\/strong> \u660e\u5148\u751f\u662f\u65b0\u5e73\u90e1\u4e00\u5bb6\u4f1a\u8ba1\u8f6f\u4ef6\u516c\u53f8\u7684\u7ecf\u7406\uff0c\u4ed6\u66fe\u6bcf\u6708\u82b1\u8d39\u6570\u5343\u4e07\u8d8a\u5357\u76fe\uff0c\u4f46\u4ec5\u5438\u5f15\u5230\u4e2a\u4eba\u5ba2\u6237\u3002\u5728\u8f6c\u5411\u8fd9\u4e2a\u4e13\u5bb6\u5e73\u53f0\u5e76\u7cbe\u51c6\u5b9a\u4f4d\u201c\u603b\u4f1a\u8ba1\u5e08\u201d\u804c\u79f0\u540e\uff0c\u6bcf\u4e2a\u5ba2\u6237\u7684\u6210\u672c\u964d\u4f4e\u4e86 40%\uff0c\u4e14\u7b7e\u7f72\u7684\u5408\u540c\u91d1\u989d\u5747\u5728 1 \u4ebf\u8d8a\u5357\u76fe\u4ee5\u4e0a\u3002.<\/p><p><strong>\u793a\u4f8b 2\uff1a<\/strong> \u5170\u5973\u58eb\u662f\u5e73\u9633\u7701\u4e00\u5bb6\u5de5\u4e1a\u5305\u88c5\u751f\u4ea7\u5382\u7684\u6240\u6709\u8005\uff0c\u5728\u5bfb\u627e\u5927\u578b\u5de5\u5382\u65f6\u7ecf\u5e38\u9047\u5230\u56f0\u96be\u3002\u901a\u8fc7\u9488\u5bf9 500 \u4eba\u4ee5\u4e0a\u89c4\u6a21\u7684\u516c\u53f8\u8fdb\u884c\u5b9a\u4f4d\uff0c\u5979\u5728\u8fd0\u884c\u6d3b\u52a8\u7684\u77ed\u77ed\u4e24\u4e2a\u6708\u5185\u5c31\u63a5\u89e6\u5230\u4e86 5 \u5bb6\u8de8\u56fd\u96c6\u56e2\u3002.<\/p><div class=\"wp-block-table\"><table><thead><tr><th>\u8bc4\u4f30\u6807\u51c6<\/th><th>\u666e\u901a\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0<\/th><th>\u4e13\u5bb6\u7f51\u7edc\u5e73\u53f0<\/th><\/tr><\/thead><tbody><tr><td>\u7528\u6237\u5fc3\u7406<\/td><td>\u5a31\u4e50\u3001\u7ed3\u4ea4\u670b\u53cb<\/td><td>\u5bfb\u627e\u673a\u4f1a\u3001\u5b66\u4e60\u77e5\u8bc6<\/td><\/tr><tr><td>\u6570\u636e\u51c6\u786e\u5ea6<\/td><td>\u76f8\u5bf9\uff0c\u5e38\u4f7f\u7528\u6635\u79f0<\/td><td>\u7edd\u5bf9\uff0c\u4f7f\u7528\u771f\u5b9e\u7b80\u5386<\/td><\/tr><tr><td>\u521d\u59cb\u6210\u672c (CPC)<\/td><td>\u4f4e\u5230\u4e2d\u7b49<\/td><td>\u4e2d\u5230\u9ad8<\/td><\/tr><tr><td>B2B \u6f5c\u5728\u5ba2\u6237\u8d28\u91cf<\/td><td>\u4f4e\uff0c\u5b58\u5728\u8bb8\u591a\u65e0\u6548\u6570\u636e<\/td><td>\u6781\u9ad8\uff0c\u6210\u4ea4\u7387\u597d<\/td><\/tr><\/tbody><\/table><\/div><p><strong>\u5b9e\u6218\u6280\u5de7\uff1a<\/strong> \u8bf7\u4f18\u5148\u4e3a\u9488\u5bf9\u9ad8\u652f\u4ed8\u80fd\u529b\u5ba2\u6237\u7fa4\u4f53\u7684\u6d3b\u52a8\u6295\u5165\u9884\u7b97\uff0c\u4ee5\u62b5\u6d88\u521d\u59cb\u7684\u70b9\u51fb\u6210\u672c\u3002.<\/p><h2 class=\"wp-block-heading\">\u5f53\u524d\u6d41\u884c\u7684 LinkedIn \u5e7f\u544a\u683c\u5f0f<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/03\/acdinhdangqangcaolinkedinphobienhiennay-1774513609960_dpsmedia-scaled.png\" alt=\"\u5f53\u524d\u6d41\u884c\u7684 LinkedIn \u5e7f\u544a\u683c\u5f0f\" title=\"\u5f53\u524d\u6d41\u884c\u7684 LinkedIn \u5e7f\u544a\u683c\u5f0f\"><figcaption class=\"wp-element-caption\">\u5f53\u524d\u6d41\u884c\u7684 LinkedIn \u5e7f\u544a\u683c\u5f0f<\/figcaption><\/figure><p>\u6b63\u786e\u9009\u62e9 <strong>LinkedIn \u5e7f\u544a<\/strong> \u683c\u5f0f\u76f4\u63a5\u51b3\u5b9a\u4e86\u5ba2\u6237\u7684\u884c\u4e3a\u3002\u6bcf\u79cd\u7c7b\u578b\u90fd\u670d\u52a1\u4e8e\u5b8c\u5168\u4e0d\u540c\u7684\u8425\u9500\u76ee\u7684\u3002\u60a8\u9700\u8981\u4e86\u89e3\u6bcf\u79cd\u7c7b\u578b\u7684\u7279\u70b9\u3002.<\/p><h3 class=\"wp-block-heading\">Sponsored Content\uff08\u8d5e\u52a9\u5185\u5bb9\uff09<\/h3><p>\u8fd9\u662f\u4e00\u79cd\u81ea\u7136\u51fa\u73b0\u5728\u7528\u6237\u52a8\u6001\u4e2d\u7684\u5185\u5bb9\u5f62\u5f0f\u3002\u5b83\u53ef\u4ee5\u662f\u5355\u56fe\u3001\u8f6e\u64ad\uff08carousel\uff09\u6216\u89c6\u9891\u3002.  <em><\/em> \u8fd9\u79cd\u5f62\u5f0f\u975e\u5e38\u9002\u5408\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u3002.<\/p><p>\u7528\u6237\u53ef\u4ee5\u8f7b\u677e\u5730\u4e92\u52a8\u3001\u8bc4\u8bba\u6216\u5206\u4eab\u60a8\u7684\u6587\u7ae0\u3002.<\/p><h3 class=\"wp-block-heading\">Message Ads\uff08\u8d5e\u52a9\u6d88\u606f\uff09<\/h3><p>\u6b64\u683c\u5f0f\u5141\u8bb8\u5c06\u4fe1\u606f\u76f4\u63a5\u53d1\u9001\u5230\u76ee\u6807\u5ba2\u6237\u7684\u6536\u4ef6\u7bb1\u3002\u4fe1\u606f\u4ec5\u5728\u4ed6\u4eec\u5728\u7ebf\u65f6\u53d1\u9001\u3002\u56e0\u6b64\uff0c\u6d88\u606f\u6253\u5f00\u7387\u59cb\u7ec8\u4fdd\u6301\u5728\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u6c34\u5e73\u3002.<\/p><p>\u8fd9\u662f\u9080\u8bf7\u53c2\u52a0\u7814\u8ba8\u4f1a\u6216\u63a8\u9500\u7279\u5b9a\u670d\u52a1\u7684\u7edd\u4f73\u65b9\u5f0f\u3002.<\/p><h3 class=\"wp-block-heading\">Lead Gen Forms\uff08\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u8868\u5355\uff09<\/h3><p>\u6b64\u529f\u80fd\u5728\u5e73\u53f0\u5185\u96c6\u6210\u4e86\u4fe1\u606f\u586b\u5199\u8868\u5355\u3002\u5f53\u5ba2\u6237\u70b9\u51fb\u65f6\uff0c\u5176\u4e2a\u4eba\u6863\u6848\u4e2d\u7684\u4fe1\u606f\u5c06\u81ea\u52a8\u9884\u586b\u3002\u8fd9\u79cd\u6d41\u7545\u7684\u4f53\u9a8c\u6709\u52a9\u4e8e\u6700\u5927\u9650\u5ea6\u5730\u964d\u4f4e\u5ba2\u6237\u6d41\u5931\u7387\uff08drop-off rate\uff09\u3002.<\/p><p>\u60a8\u65e0\u9700\u8bbe\u8ba1\u590d\u6742\u7684\u9644\u52a0\u843d\u5730\u9875\u3002.<\/p><ul class=\"wp-block-list\">\n<li>\u89c6\u9891\u683c\u5f0f\u6709\u52a9\u4e8e\u6700\u751f\u52a8\u5730\u4f20\u8fbe\u54c1\u724c\u6545\u4e8b\u3002.<\/li>\n\n<li>\u8f6e\u64ad\u5e7f\u544a\u5728\u4ecb\u7ecd\u4ea7\u54c1\u7684\u591a\u9879\u529f\u80fd\u65f6\u975e\u5e38\u6709\u6548\u3002.<\/li>\n\n<li>\u6d88\u606f\u5e7f\u544a\u8981\u6c42\u6d88\u606f\u5185\u5bb9\u5fc5\u987b\u6781\u5ea6\u4e2a\u6027\u5316\u3002.<\/li>\n\n<li>\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u8868\u5355\u4e3a\u4f01\u4e1a\u8282\u7701\u4e86\u8bbe\u8ba1\u76ee\u6807\u9875\u9762\u7684\u65f6\u95f4\u3002.<\/li>\n\n<li>\u6587\u6863\u5e7f\u544a\u5141\u8bb8\u76f4\u63a5\u5206\u4eab PDF \u6587\u4ef6\u4ee5\u6362\u53d6\u7535\u5b50\u90ae\u4ef6\u3002.<\/li>\n<\/ul><p><strong>\u793a\u4f8b 3\uff1a<\/strong> \u7b2c\u4e00\u90e1\u7684\u4e00\u5bb6\u4eba\u529b\u8d44\u6e90\u673a\u6784\u4f7f\u7528\u6d88\u606f\u5e7f\u544a\u5411\u4eba\u529b\u8d44\u6e90\u603b\u76d1\u76f4\u63a5\u53d1\u9001\u9080\u8bf7\u51fd\u3002\u7531\u4e8e\u4e2a\u6027\u5316\u5185\u5bb9\u63d0\u5230\u4e86\u5f53\u524d\u7684\u62db\u8058\u6311\u6218\uff0c\u56de\u590d\u7387\u8fbe\u5230\u4e86 15%\uff0c\u5e76\u5e26\u6765\u4e86 3 \u4efd\u5927\u578b\u730e\u5934\u5408\u540c\u3002.<\/p><p><strong>\u793a\u4f8b 4\uff1a<\/strong> \u5317\u5b81\u7701\u4e00\u5bb6\u4e13\u95e8\u4ece\u4e8b ISO \u54a8\u8be2\u7684\u516c\u53f8\u4f7f\u7528\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u8868\u5355\u7ed3\u5408\u8d60\u9001\u514d\u8d39 PDF \u8d44\u6599\u3002\u901a\u8fc7\u81ea\u52a8\u9884\u586b\u5de5\u4f5c\u4fe1\u606f\uff0c\u4ed6\u4eec\u4ec5\u7528\u5c11\u91cf\u9884\u7b97\u5c31\u4ece\u751f\u4ea7\u5382\u4e3b\u90a3\u91cc\u6536\u96c6\u5230\u4e86 200 \u5c01\u9ad8\u8d28\u91cf\u7535\u5b50\u90ae\u4ef6\u3002.<\/p><div class=\"wp-block-table\"><table><thead><tr><th>\u5c55\u793a\u683c\u5f0f<\/th><th>\u9002\u7528\u7684\u6d3b\u52a8\u76ee\u6807<\/th><th>\u9884\u671f\u4e92\u52a8\u7a0b\u5ea6<\/th><\/tr><\/thead><tbody><tr><td>\u8d5e\u52a9\u56fe\u7247<\/td><td>\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u6d41\u91cf<\/td><td>\u4e2d \u2013 \u9ad8<\/td><\/tr><tr><td>\u6d88\u606f\u5e7f\u544a<\/td><td>\u76f4\u63a5\u8f6c\u5316\u3001\u6d3b\u52a8\u6ce8\u518c<\/td><td>\u6781\u9ad8\uff08\u90ae\u4ef6\u6253\u5f00\u7387\uff09<\/td><\/tr><tr><td>\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u8868\u5355<\/td><td>\u6536\u96c6\u6f5c\u5728\u5ba2\u6237\u4fe1\u606f<\/td><td>\u9ad8\uff08\u8868\u5355\u586b\u5199\u7387\uff09<\/td><\/tr><tr><td>\u89c6\u9891\u5e7f\u544a<\/td><td>\u5e02\u573a\u6559\u80b2\u3001\u54c1\u724c\u53d9\u4e8b<\/td><td>\u4e2d\u7b49<\/td><\/tr><\/tbody><\/table><\/div><p><strong>\u5b9e\u6218\u6280\u5de7\uff1a<\/strong> \u59cb\u7ec8\u5c06\u6570\u636e\u6536\u96c6\u8868\u5355\u4e0e\u56fe\u7247\u5e16\u5b50\u7ed3\u5408\u4f7f\u7528\uff0c\u4ee5\u6700\u5927\u5316\u7559\u8d44\u5ba2\u6237\u91cf\u3002.<\/p><h2 class=\"wp-block-heading\">LinkedIn \u5e7f\u544a\u6295\u653e\u7cbe\u51c6\u6307\u5357<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/03\/ongdancachchayqangcaotrenlinkedinchanxac-1774513740234_dpsmedia-scaled.png\" alt=\"LinkedIn \u5e7f\u544a\u6295\u653e\u7cbe\u51c6\u6307\u5357\" title=\"LinkedIn \u5e7f\u544a\u6295\u653e\u7cbe\u51c6\u6307\u5357\"><figcaption class=\"wp-element-caption\">LinkedIn \u5e7f\u544a\u6295\u653e\u7cbe\u51c6\u6307\u5357<\/figcaption><\/figure><p>\u719f\u7ec3\u638c\u63e1 <strong>LinkedIn \u5e7f\u544a\u6295\u653e\u65b9\u6cd5<\/strong> \u80fd\u5e2e\u52a9\u60a8\u66f4\u597d\u5730\u63a7\u5236\u9884\u7b97\u3002\u8bbe\u7f6e\u6d41\u7a0b\u5305\u62ec\u591a\u4e2a\u9700\u8981\u8c28\u614e\u64cd\u4f5c\u7684\u6b65\u9aa4\u3002\u4ece\u4e00\u5f00\u59cb\u5c31\u6b63\u786e\u6267\u884c\u5c06\u4f18\u5316\u540e\u7eed\u7684\u8868\u73b0\u3002.<\/p><h3 class=\"wp-block-heading\">\u8bbe\u7f6e Campaign Manager \u8d26\u53f7<\/h3><p>Campaign Manager \u662f\u60a8\u6240\u6709\u8425\u9500\u6d3b\u52a8\u7684\u63a7\u5236\u4e2d\u5fc3\u3002.  <em><\/em> \u7b2c\u4e00\u6b65\u662f\u521b\u5efa\u4e00\u4e2a\u4e0e\u4f01\u4e1a\u9875\u9762\u5173\u8054\u7684\u8d26\u53f7\u3002\u7136\u540e\uff0c\u60a8\u9700\u8981\u8bbe\u7f6e\u6709\u6548\u7684\u4ed8\u6b3e\u65b9\u5f0f\u3002.<\/p><p>\u522b\u5fd8\u4e86\u4e3a\u8425\u9500\u56e2\u961f\u6210\u5458\u5206\u914d\u6e05\u6670\u7684\u6743\u9650\u3002.<\/p><h3 class=\"wp-block-heading\">\u786e\u5b9a\u6838\u5fc3\u76ee\u6807 (Objective)<\/h3><p>\u7cfb\u7edf\u5c06\u76ee\u6807\u5206\u4e3a\u4e09\u5927\u7c7b\uff1a\u54c1\u724c\u8ba4\u77e5\uff08Awareness\uff09\u3001\u8003\u8651\u610f\u5411\uff08Consideration\uff09\u548c\u8f6c\u5316\uff08Conversion\uff09\u3002\u9009\u62e9\u6b63\u786e\u7684\u76ee\u6807\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u4e3a\u5b83\u51b3\u5b9a\u4e86\u7b97\u6cd5\u5206\u53d1\u5185\u5bb9\u7684\u65b9\u5f0f\u3002\u5982\u679c\u60a8\u60f3\u7acb\u5373\u83b7\u5f97\u6570\u636e\uff0c\u8bf7\u9009\u62e9\u201c\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u201d\u3002.<\/p><p>\u5982\u679c\u9700\u8981\u6587\u7ae0\u6d4f\u89c8\u91cf\uff0c\u8bf7\u9009\u62e9\u201c\u4e92\u52a8\u201d\u3002.<\/p><h3 class=\"wp-block-heading\">\u6784\u5efa\u53d7\u4f17\u753b\u50cf (Audience)<\/h3><p>\u5728 DPS. MEDIA\uff0c\u6211\u4eec\u63d0\u4f9b <strong><a href=\"https:\/\/dps.media\/zh\/dps-media-%e6%89%a7%e8%a1%8c%e7%9a%84%e5%85%b8%e5%9e%8b%e6%95%b0%e5%ad%97%e8%90%a5%e9%94%80%e9%a1%b9%e7%9b%ae\/\">\u6570\u5b57\u8425\u9500\u89e3\u51b3\u65b9\u6848<\/a><\/strong> \uff0c\u5f3a\u8c03\u7cbe\u51c6\u7684\u76ee\u6807\u5b9a\u4f4d\u3002\u60a8\u53ef\u4ee5\u9009\u62e9\u5730\u70b9\u3001\u884c\u4e1a\u548c\u804c\u79f0\u3002.<\/p><p>\u7136\u800c\uff0c\u4e0d\u8981\u5c06\u76ee\u6807\u5b9a\u5f97\u592a\u7a84\u3002\u8bf7\u5c06\u53d7\u4f17\u89c4\u6a21\u4fdd\u6301\u5728\u5408\u7406\u8303\u56f4\u5185\uff0c\u4ee5\u4fbf\u7b97\u6cd5\u6709\u8fd0\u884c\u7a7a\u95f4\u3002.<\/p><ul class=\"wp-block-list\">\n<li>\u5728\u542f\u52a8\u4efb\u4f55\u6d3b\u52a8\u4e4b\u524d\uff0c\u52a1\u5fc5\u5b89\u88c5 Insights Tag\u3002.<\/li>\n\n<li>\u4e3a\u6bcf\u4e2a\u5177\u4f53\u6d3b\u52a8\u660e\u786e\u754c\u5b9a\u552f\u4e00\u7684\u76ee\u6807\u3002.<\/li>\n\n<li>\u4f7f\u7528\u6392\u9664\u529f\u80fd (Exclusions) \u8fc7\u6ee4\u6389\u516c\u53f8\u5185\u90e8\u5458\u5de5\u3002.<\/li>\n\n<li>\u4fdd\u5b58\u53d7\u4f17\u7fa4\u4f53 (Saved Audiences) \u4ee5\u4f9b\u65e5\u540e\u91cd\u590d\u4f7f\u7528\u3002.<\/li>\n\n<li>\u51c6\u5907\u81f3\u5c11\u4e09\u4e2a\u4e0d\u540c\u7248\u672c\u7684\u5185\u5bb9\u8fdb\u884c\u8f6e\u6362\u3002.<\/li>\n<\/ul><p><strong>\u793a\u4f8b 5\uff1a<\/strong> \u5b88\u5fb7\u5e02\u7684\u4e00\u5bb6\u533b\u7597\u79d1\u6280\u521d\u521b\u516c\u53f8\u6700\u521d\u5c06\u76ee\u6807\u5b9a\u5f97\u592a\u7a84\uff0c\u4ec5\u9488\u5bf9 2,000 \u540d\u533b\u9662\u9662\u957f\u3002\u5e7f\u544a\u65e0\u6cd5\u6d88\u8017\u6389\u9884\u7b97\u3002\u5728\u6269\u5927\u5230\u5305\u542b\u8bbe\u5907\u79d1\u79d1\u957f\u540e\uff0c\u53d7\u4f17\u89c4\u6a21\u8fbe\u5230 30,000 \u4eba\uff0c\u6d3b\u52a8\u5f00\u59cb\u6d88\u8017\u9884\u7b97\u5e76\u7a33\u5b9a\u4ea7\u751f\u9500\u552e\u7ebf\u7d22\u3002.<\/p><p><strong>\u793a\u4f8b 6\uff1a<\/strong> \u6d77\u9632\u5e02\u7684\u4e00\u5bb6\u56fd\u5185\u7269\u6d41\u516c\u53f8\u5f00\u5c55\u4e86\u5438\u5f15\u51fa\u53e3\u5546\u7684\u6d3b\u52a8\u3002\u4ed6\u4eec\u6ca1\u6709\u9488\u5bf9\u5168\u56fd\uff0c\u800c\u662f\u5c06\u5730\u7406\u4f4d\u7f6e\u9650\u5236\u5728\u5317\u90e8\u548c\u5357\u90e8\u7684\u91cd\u70b9\u5de5\u4e1a\u533a\u3002\u8fd9\u79cd\u4f4d\u7f6e\u4f18\u5316\u4f7f\u4ed6\u4eec\u5728\u76f8\u540c\u9884\u7b97\u4e0b\u70b9\u51fb\u7387\u7ffb\u4e86\u4e00\u756a\u3002.<\/p><div class=\"wp-block-table\"><table><thead><tr><th>\u4e3b\u8981\u76ee\u6807\u7fa4\u4f53<\/th><th>\u5177\u4f53\u884c\u52a8<\/th><th>\u4f55\u65f6\u4f7f\u7528\uff1f<\/th><\/tr><\/thead><tbody><tr><td>\u54c1\u724c\u8ba4\u77e5<\/td><td>\u54c1\u724c\u77e5\u540d\u5ea6 (Brand Awareness)<\/td><td>\u53d1\u5e03\u65b0\u4ea7\u54c1\u6216\u65b0\u54c1\u724c\u65f6<\/td><\/tr><tr><td>\u8003\u8651\u610f\u5411 (Consideration)<\/td><td>\u7f51\u7ad9\u8bbf\u95ee\u91cf\u3001\u53c2\u4e0e\u5ea6\u3001\u89c6\u9891\u89c2\u770b\u91cf<\/td><td>\u60f3\u8981\u589e\u52a0\u8bbf\u95ee\u6d41\u91cf\u6216\u5e16\u5b50\u4e92\u52a8\u65f6<\/td><\/tr><tr><td>\u8f6c\u5316<\/td><td>\u9500\u552e\u7ebf\u7d22\u6316\u6398\u3001\u7f51\u7ad9\u8f6c\u5316 (Lead Generation, Website Conversions)<\/td><td>\u9700\u8981\u6536\u96c6\u8054\u7cfb\u4fe1\u606f\u6216\u76f4\u63a5\u9500\u552e\u65f6<\/td><\/tr><\/tbody><\/table><\/div><p><strong>\u5b9e\u6218\u6280\u5de7\uff1a<\/strong> \u6839\u636e DPS. MEDIA \u7684\u7ecf\u9a8c\uff0c\u60a8\u5e94\u8be5\u5c06\u53d7\u4f17\u89c4\u6a21\u7ef4\u6301\u5728 50,000 \u5230 500,000 \u4eba\u4e4b\u95f4\uff0c\u4ee5\u4fbf\u7b97\u6cd5\u6709\u8db3\u591f\u7684\u6570\u636e\u8fdb\u884c\u5b66\u4e60\u3002.<\/p><h2 class=\"wp-block-heading\">LinkedIn \u5e7f\u544a\u6295\u653e\u7684\u6210\u672c\u4f18\u5316\u7b56\u7565<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/03\/hienloctoichiphikhichayqangcaotrenlinkedin-1774513954883_dpsmedia-scaled.png\" alt=\"LinkedIn \u5e7f\u544a\u6295\u653e\u7684\u6210\u672c\u4f18\u5316\u7b56\u7565\" title=\"LinkedIn \u5e7f\u544a\u6295\u653e\u7684\u6210\u672c\u4f18\u5316\u7b56\u7565\"><figcaption class=\"wp-element-caption\">LinkedIn \u5e7f\u544a\u6295\u653e\u7684\u6210\u672c\u4f18\u5316\u7b56\u7565<\/figcaption><\/figure><p>\u7528\u4e8e <strong>\u5728 LinkedIn \u4e0a\u6295\u653e\u5e7f\u544a<\/strong> \u7684\u9884\u7b97\u901a\u5e38\u9ad8\u4e8e\u5176\u4ed6\u9891\u9053\u3002\u56e0\u6b64\uff0c\u8d22\u52a1\u98ce\u9669\u7ba1\u7406\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u3002\u4e00\u4e2a\u660e\u667a\u7684\u7b56\u7565\u5c06\u5e2e\u52a9\u60a8\u83b7\u5f97\u6bd4\u9884\u671f\u66f4\u4fbf\u5b9c\u7684\u9500\u552e\u7ebf\u7d22\u3002.<\/p><h3 class=\"wp-block-heading\">\u9009\u62e9\u5408\u9002\u7684\u51fa\u4ef7\u6a21\u5f0f<\/h3><p>\u60a8\u6709\u4e24\u4e2a\u4e3b\u8981\u9009\u62e9\uff1a\u81ea\u52a8\u7ade\u4ef7 (Maximum Delivery) \u548c\u624b\u52a8\u7ade\u4ef7 (Manual Bidding)\u3002\u81ea\u52a8\u7ade\u4ef7\u6709\u52a9\u4e8e\u5feb\u901f\u6d88\u8017\u9884\u7b97\u3002\u540c\u65f6\uff0c\u624b\u52a8\u7ade\u4ef7\u53ef\u5e2e\u52a9\u60a8\u63a7\u5236\u6bcf\u6b21\u70b9\u51fb\u6216\u6bcf 1000 \u6b21\u5c55\u793a\u7684\u6700\u5927\u6210\u672c\u3002.<\/p><h3 class=\"wp-block-heading\">\u7ba1\u7406\u6d3b\u52a8\u9884\u7b97<\/h3><p>\u5e94\u6839\u636e\u6bcf\u65e5\u9884\u7b97 (Daily Budget) \u7ed3\u5408\u603b\u9884\u7b97 (Lifetime Budget) \u8fdb\u884c\u5206\u914d\u3002\u8fd9\u79cd\u65b9\u5f0f\u53ef\u786e\u4fdd\u6d3b\u52a8\u652f\u51fa\u4e0d\u8d85\u8fc7\u603b\u9650\u989d\u3002\u60a8\u8fd8\u5e94\u8be5\u8bbe\u7f6e\u5728\u529e\u516c\u65f6\u95f4\u5185\u8fd0\u884c\uff0c\u8fd9\u662f B2B \u5ba2\u6237\u6700\u6d3b\u8dc3\u7684\u65f6\u95f4\u3002.<\/p><h3 class=\"wp-block-heading\">\u6301\u7eed\u5e94\u7528 A\/B \u6d4b\u8bd5<\/h3><p>\u6d4b\u8bd5\u662f\u4e86\u89e3\u54ea\u79cd\u5185\u5bb9\u6709\u6548\u7684\u552f\u4e00\u65b9\u6cd5\u3002\u4fdd\u6301\u53d7\u4f17\u7fa4\u4f53\u4e0d\u53d8\u5e76\u66f4\u6539\u56fe\u50cf\u3002\u6216\u8005\u76f8\u53cd\uff0c\u4fdd\u6301\u56fe\u50cf\u4e0d\u53d8\u5e76\u66f4\u6539\u6807\u9898\u3002.<\/p><p>\u6301\u7eed\u68c0\u67e5\u6709\u52a9\u4e8e\u60a8\u6392\u9664\u6548\u679c\u4e0d\u4f73\u7684\u5e7f\u544a\uff0c\u5c06\u8d44\u91d1\u96c6\u4e2d\u5728\u4ea7\u751f\u5229\u6da6\u7684\u5185\u5bb9\u4e0a\u3002.<\/p><ul class=\"wp-block-list\">\n<li>\u4ece\u4f4e\u4e8e\u7cfb\u7edf\u5efa\u8bae\u6c34\u5e73\u7ea6 10% \u7684\u624b\u52a8\u7ade\u4ef7\u5f00\u59cb\u3002.<\/li>\n\n<li>\u5bc6\u5207\u5173\u6ce8\u524d 3 \u5929\u7684\u652f\u51fa\uff0c\u4ee5\u4fbf\u53ca\u65f6\u8c03\u6574\u3002.<\/li>\n\n<li>\u6bcf\u6b21\u6d4b\u8bd5\uff08A\/B \u6d4b\u8bd5\uff09\u4ec5\u66f4\u6539\u4e00\u4e2a\u5355\u4e00\u56e0\u7d20\u3002.<\/li>\n\n<li>\u4f7f\u7528\u5e26\u6709\u771f\u4eba\u9762\u5b54\u7684\u56fe\u50cf\u901a\u5e38\u4f1a\u5e26\u6765\u66f4\u9ad8\u7684\u70b9\u51fb\u7387\u3002.<\/li>\n\n<li>\u4f18\u5316\u6587\u6848 (copywriting)\uff0c\u7b80\u6d01\u660e\u4e86\uff0c\u76f4\u51fb\u91cd\u70b9\u3002.<\/li>\n<\/ul><p><strong>\u793a\u4f8b 7\uff1a<\/strong> \u7b2c 3 \u533a\u7684\u4e00\u5bb6\u7a0e\u52a1\u4f1a\u8ba1\u670d\u52a1\u516c\u53f8\u5728\u529e\u516c\u5ba4\u56fe\u50cf\u548c\u7a0e\u52a1\u62a5\u544a\u4fe1\u606f\u56fe\u4e4b\u95f4\u8fdb\u884c\u4e86 A\/B \u6d4b\u8bd5\u3002\u7ed3\u679c\u663e\u793a\uff0c\u4fe1\u606f\u56fe\u5e26\u6765\u7684\u70b9\u51fb\u7387 (CTR) \u9ad8\u51fa 45%\uff0c\u663e\u8457\u964d\u4f4e\u4e86\u6574\u4f53 CPC \u6210\u672c\u3002.<\/p><p><strong>\u793a\u4f8b 8\uff1a<\/strong> \u6cb3\u5185\u7684\u4e00\u5bb6\u529e\u516c\u5bb6\u5177\u8bbe\u8ba1\u5355\u4f4d\u66fe\u56e0\u8bbe\u7f6e\u7684\u6bcf\u65e5\u9884\u7b97\u8fc7\u9ad8\uff0c\u5728\u77ed\u77ed\u4e24\u5929\u5185\u5c31\u8017\u5c3d\u4e86\u5e7f\u544a\u8d39\u3002\u5728\u91cd\u65b0\u8bbe\u7f6e\u603b\u9884\u7b97\u5e76\u7ed3\u5408\u624b\u52a8\u7ade\u4ef7\u9650\u989d\u540e\uff0c\u4ed6\u4eec\u5728\u4e00\u4e2a\u6708\u5185\u7ef4\u6301\u4e86\u6301\u7eed\u5c55\u793a\u3002.<\/p><p><strong>\u5b9e\u6218\u6280\u5de7\uff1a<\/strong> \u542f\u52a8 48 \u5c0f\u65f6\u540e\uff0c\u8bf7\u6682\u505c\u70b9\u51fb\u7387 (CTR) \u4f4e\u4e8e 0.4% \u7684\u5e7f\u544a\u6837\u672c\uff0c\u4ee5\u907f\u514d\u6d6a\u8d39\u8d44\u91d1\u3002.<\/p><h2 class=\"wp-block-heading\">\u8861\u91cf LinkedIn \u5e7f\u544a\u6295\u653e\u7684\u5b9e\u6218\u8868\u73b0<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/03\/dolonghiesatchayqangcaolinkedinthcchien-1774514066166_dpsmedia-scaled.png\" alt=\"\u8861\u91cf LinkedIn \u5e7f\u544a\u6295\u653e\u7684\u5b9e\u6218\u8868\u73b0\" title=\"\u8861\u91cf LinkedIn \u5e7f\u544a\u6295\u653e\u7684\u5b9e\u6218\u8868\u73b0\"><figcaption class=\"wp-element-caption\">\u8861\u91cf LinkedIn \u5e7f\u544a\u6295\u653e\u7684\u5b9e\u6218\u8868\u73b0<\/figcaption><\/figure><p>\u5de5\u4f5c\u5e76\u4e0d\u4f1a\u5728\u6d3b\u52a8\u5f00\u59cb\u8fd0\u884c\u65f6\u7ed3\u675f\u3002\u76d1\u63a7 <strong>LinkedIn \u5e7f\u544a\u6295\u653e<\/strong> \u6570\u636e\u51b3\u5b9a\u4e86\u957f\u671f\u7684\u6210\u8d25\u3002\u62a5\u544a\u6570\u636e\u4e3a\u60a8\u63d0\u4f9b\u4e86\u6d3b\u52a8\u5065\u5eb7\u72b6\u51b5\u7684\u5168\u666f\u56fe\u3002.<\/p><h3 class=\"wp-block-heading\">\u9700\u8981\u76d1\u6d4b\u7684\u57fa\u7840 KPI \u6307\u6807<\/h3><p>\u4e09\u4e2a\u6700\u91cd\u8981\u7684\u6307\u6807\u662f\u70b9\u51fb\u7387 (CTR)\u3001\u6bcf\u6b21\u70b9\u51fb\u6210\u672c (CPC) \u548c\u6bcf\u6761\u9500\u552e\u7ebf\u7d22\u6210\u672c (CPL)\u3002\u4e00\u4e2a\u597d\u7684 B2B \u6d3b\u52a8\u901a\u5e38 CTR \u5728 0.5% \u4ee5\u4e0a\u3002.<\/p><p>\u638c\u63e1\u8fd9\u4e9b\u6307\u6807\u53ef\u4ee5\u8ba9\u4f60\u51c6\u786e\u77e5\u9053\u8d44\u91d1\u6d41\u5411\u4e86\u54ea\u91cc\u3002.<\/p><h3 class=\"wp-block-heading\">\u4f7f\u7528 Insight Tag \u8ddf\u8e2a\u8f6c\u5316<\/h3><p>\u8fd9\u6bb5\u5c0f\u7a0b\u5e8f\u4ee3\u7801\u88ab\u9690\u79d8\u5730\u5d4c\u5165\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u3002\u5b83\u5141\u8bb8\u7cfb\u7edf\u51c6\u786e\u8bb0\u5f55\u54ea\u4e9b\u7528\u6237\u5728\u89c2\u770b\u5e7f\u544a\u540e\u586b\u5199\u4e86\u8868\u683c\u6216\u8d2d\u4e70\u4e86\u5546\u54c1\u3002\u7f3a\u5c11\u6b64\u4ee3\u7801\uff0c\u60a8\u5c06\u5bf9\u843d\u5730\u9875\u7684\u5b9e\u9645\u8f6c\u5316\u6548\u679c\u4e00\u65e0\u6240\u77e5\u3002.<\/p><h3 class=\"wp-block-heading\">\u89e3\u8bfb\u4eba\u53e3\u7edf\u8ba1\u62a5\u544a<\/h3><p>\u53d7\u4f17\u7279\u5f81\u62a5\u544a\u529f\u80fd\u662f\u8be5\u5e73\u53f0\u7684\u79d8\u5bc6\u6b66\u5668\u3002\u60a8\u53ef\u4ee5\u51c6\u786e\u67e5\u770b\u70b9\u51fb\u5e16\u5b50\u7684\u7528\u6237\u7684\u804c\u4f4d\u3001\u884c\u4e1a\u6216\u516c\u53f8\u3002\u5982\u679c\u53d1\u73b0\u70b9\u51fb\u91cf\u5927\u591a\u6765\u81ea\u5b9e\u4e60\u751f\uff0c\u60a8\u9700\u8981\u7acb\u5373\u8c03\u6574\u6392\u9664\u5217\u8868\u3002.<\/p><ul class=\"wp-block-list\">\n<li>\u6bcf 7 \u5929\u91cd\u65b0\u8bc4\u4f30\u4e00\u6b21\u6240\u6709\u6307\u6807\uff0c\u4ee5\u83b7\u5f97\u5ba2\u89c2\u6570\u636e\u3002.<\/li>\n\n<li>\u59cb\u7ec8\u5c06\u5b9e\u9645 CPL \u6210\u672c\u4e0e\u4f01\u4e1a\u7684\u9884\u671f\u5229\u6da6\u6c34\u5e73\u8fdb\u884c\u6bd4\u8f83\u3002.<\/li>\n\n<li>\u6bcf\u5468\u81f3\u5c11\u68c0\u67e5\u4e24\u6b21\u53d7\u4f17\u7279\u5f81\u529f\u80fd\u3002.<\/li>\n\n<li>\u521b\u5efa\u81ea\u52a8\u53d1\u9001\u81f3\u90ae\u7bb1\u7684\u62a5\u544a\uff0c\u4ee5\u4fbf\u5feb\u901f\u66f4\u65b0\u60c5\u51b5\u3002.<\/li>\n\n<li>\u5728\u94fe\u63a5\u4e2d\u6dfb\u52a0 UTM \u4ee3\u7801\uff0c\u4ee5\u4fbf\u5728 Google Analytics \u4e0a\u8fdb\u884c\u8be6\u7ec6\u8ddf\u8e2a\u3002.<\/li>\n<\/ul><p><strong>\u793a\u4f8b 9\uff1a<\/strong> \u7b2c 10 \u533a\u7684\u4e00\u5bb6\u4f01\u4e1a\u5f8b\u5e08\u4e8b\u52a1\u6240\u53d1\u73b0\u5c55\u793a\u91cf\u5f88\u9ad8\uff0c\u4f46 CTR \u4ec5\u4e3a 0.2%\u3002\u7ecf\u8fc7\u5ba1\u67e5\uff0c\u4ed6\u4eec\u51b3\u5b9a\u5c06\u884c\u52a8\u547c\u5401 (CTA) \u6309\u94ae\u4ece\u201c\u4e86\u89e3\u66f4\u591a\u201d\u6539\u4e3a\u201c\u514d\u8d39\u4e0b\u8f7d\u6cd5\u5f8b\u62a5\u544a\u201d\u3002.<\/p><p>CTR \u7acb\u5373\u98d9\u5347\u81f3 0.8%\u3002.<\/p><p><strong>\u793a\u4f8b 10\uff1a<\/strong> \u5c98\u6e2f\u7684\u4e00\u5bb6\u6570\u5b57\u5316\u8f6c\u578b\u54a8\u8be2\u673a\u6784\u53d1\u73b0\uff0c\u5468\u672b\u7684 CPL \u6210\u672c\u7ffb\u4e86\u4e00\u756a\u3002\u901a\u8fc7\u9605\u8bfb\u8861\u91cf\u62a5\u544a\uff0c\u4ed6\u4eec\u51b3\u5b9a\u5728\u5468\u516d\u548c\u5468\u65e5\u5173\u95ed\u6574\u4e2a\u6d3b\u52a8\u3002\u8fd9\u5e2e\u52a9\u4ed6\u4eec\u5728\u4e0d\u51cf\u5c11\u5ba2\u6237\u91cf\u7684\u60c5\u51b5\u4e0b\u8282\u7701\u4e86 20% \u7684\u6708\u5ea6\u9884\u7b97\u3002.<\/p><p><strong>\u5b9e\u6218\u6280\u5de7\uff1a<\/strong> DPS. MEDIA \u5efa\u8bae\u4f01\u4e1a\u5e94\u5229\u7528\u53d7\u4f17\u7279\u5f81\u62a5\u544a\uff0c\u5c06\u5df2\u4e92\u52a8\u7684\u516c\u53f8\u540d\u5355\u63d0\u4f9b\u7ed9\u9500\u552e\u90e8\u95e8\uff0c\u4ee5\u4fbf\u901a\u8fc7\u76f4\u63a5\u90ae\u4ef6\u8fdb\u884c\u8fdb\u4e00\u6b65\u63a5\u89e6\u3002.<\/p><p>\u603b\u4e4b\uff0c, <strong>LinkedIn \u5e7f\u544a<\/strong> \u5982\u679c B2B \u4e2d\u5c0f\u4f01\u4e1a\u77e5\u9053\u5982\u4f55\u51c6\u786e\u8fd0\u8425\uff0c\u8fd9\u662f\u4e00\u9879\u9ad8\u56de\u62a5\u7684\u6295\u8d44\u3002\u8fd9\u4e2a\u5e73\u53f0\u4e0d\u9002\u5408\u6577\u884d\u4e86\u4e8b\uff0c\u800c\u662f\u8981\u6c42\u5728\u8bbe\u7f6e\u548c\u4f18\u5316\u7684\u6bcf\u4e2a\u73af\u8282\u90fd\u5177\u5907\u4e13\u4e1a\u6027\u3002.<\/p><ul class=\"wp-block-list\">\n<li>\u638c\u63e1\u5e73\u53f0\u4e0a\u4e13\u4e1a\u7528\u6237\u7fa4\u4f53\u7684\u7279\u70b9\u3002.<\/li>\n\n<li>\u6839\u636e\u4e0d\u540c\u7684\u5ba2\u6237\u6f0f\u6597\u9009\u62e9\u5408\u9002\u7684\u5c55\u793a\u683c\u5f0f\u3002.<\/li>\n\n<li>\u7cbe\u51c6\u5b9a\u4f4d\u804c\u4f4d\uff0c\u907f\u514d\u8fc7\u5ea6\u6269\u5927\u7fa4\u4f53\u3002.<\/li>\n\n<li>\u6301\u7eed\u8fdb\u884c A\/B \u6d4b\u8bd5\u4ee5\u4f18\u5316\u7ade\u4ef7\u6210\u672c\u3002.<\/li>\n\n<li>\u4f7f\u7528\u6df1\u5ea6\u6570\u636e\u62a5\u544a\u6765\u6539\u8fdb\u4e0b\u4e00\u4e2a\u6d3b\u52a8\u3002.<\/li>\n<\/ul><p>\u4e3a\u4e86\u5728\u4e0d\u6d6a\u8d39\u6d4b\u8bd5\u9884\u7b97\u7684\u60c5\u51b5\u4e0b\u8fbe\u5230\u6700\u5927\u6548\u679c\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u9700\u8981\u4e00\u4e2a\u7cfb\u7edf\u7684\u7b56\u7565\u3002\u6839\u636e DPS. MEDIA \u7684\u7ecf\u9a8c\uff0c\u62e5\u6709\u4e00\u4e2a\u5408\u4f5c\u4f19\u4f34\u5c06\u5e2e\u52a9\u60a8\u5728\u8fd9\u4e2a\u5145\u6ee1\u6f5c\u529b\u7684\u5728\u7ebf B2B \u5e02\u573a\u5f81\u9014\u4e2d\u8d70\u5f97\u66f4\u5feb\u3001\u66f4\u8fdc\u3002.<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%ae%8c%e6%95%b4%e7%89%88%e6%ad%8c%e6%9b%b2%e3%80%8a%e4%ba%95%e5%a4%96%e7%9a%84%e9%9d%92%e8%9b%99%e3%80%8b%e9%98%bf%e8%8b%b1%e6%96%b9%e7%be%8e%e8%8a%9d\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u300a\u4e95\u5e95\u9752\u86d9\u300b\u6b4c\u8bcd\u5168\u96c6\u2014\u2014Em Xinh Ph\u01b0\u01a1ng M\u1ef9 Chi\u6f14\u5531<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e4%b8%ba%e6%96%b0%e8%87%aa%e7%94%b1%e8%81%8c%e4%b8%9a%e8%80%85%e5%af%bb%e6%89%be%e9%a6%96%e6%89%b9%e5%ae%a2%e6%88%b7%e7%9a%845%e4%b8%aa%e5%b9%b3%e5%8f%b0\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u65b0\u624b\u81ea\u7531\u804c\u4e1a\u8005\u5bfb\u627e\u9996\u6279\u5ba2\u6237\u76845\u4e2a\u5e73\u53f0<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/tai-sao-video-ngan-shorts-reels-bi-bop-tuong-tac\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u4e3a\u4ec0\u4e48\u4f60\u7684\u77ed\u89c6\u9891\uff08Shorts\/Reels\uff09\u88ab\u538b\u4e92\u52a8\uff1f\u7acb\u5373\u68c0\u67e5\u8fd95\u4e2a\u5b9a\u4f4d\u9519\u8bef<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/facebook%e6%a8%aa%e5%b9%85%e8%ae%be%e8%ae%a1%e5%81%87%e8%ae%be%e5%8f%8a%e6%88%90%e6%9c%ac%e4%bc%98%e5%8c%96%e6%96%b9%e6%b3%95\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Facebook\u6a2a\u5e45\u8bbe\u8ba1\u4ef7\u683c\u53ca\u4f18\u5316\u6210\u672c\u65b9\u6cd5<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e4%bd%bf%e7%94%a8%e5%85%8d%e8%b4%b9%e5%b7%a5%e5%85%b7%e6%a3%80%e6%9f%a5%e7%bd%91%e7%ab%99%e5%8f%8d%e5%90%91%e9%93%be%e6%8e%a5%e7%9a%84%e6%8c%87%e5%8d%97\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u4f7f\u7528\u514d\u8d39\u5de5\u5177\u68c0\u67e5\u7f51\u7ad9\u53cd\u5411\u94fe\u63a5\u6307\u5357<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/tiktok-%e6%98%af%e4%bb%80%e4%b9%88-%e4%b8%96%e7%95%8c%e6%9c%80%e7%83%ad%e9%97%a8%e5%b9%b3%e5%8f%b0%e7%9a%84%e8%bf%90%e4%bd%9c%e6%96%b9%e5%bc%8f\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">TikTok \u662f\u4ec0\u4e48\uff1f\u5168\u7403\u6700\u70ed\u95e8\u5e73\u53f0\u7684\u8fd0\u4f5c\u65b9\u5f0f<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>LinkedIn \u5e7f\u544a\u5e2e\u52a9 B2B \u4f01\u4e1a\u89e6\u8fbe\u6b63\u786e\u7684\u5ba2\u6237\u7fa4\u3002\u7acb\u5373\u63a2\u7d22\u8bbe\u7f6e\u6d3b\u52a8\u548c\u6709\u6548\u4f18\u5316\u6210\u672c\u7684 5 \u4e2a\u6b65\u9aa4\uff1f<\/p>","protected":false},"author":0,"featured_media":38033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1635,1190],"tags":[],"class_list":["post-38032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-linkedin-marketing"],"acf":[],"rankmath_keywords":{"primary":"qu\u1ea3ng c\u00e1o linkedin, qu\u1ea3ng c\u00e1o tr\u00ean linkedin, ch\u1ea1y qu\u1ea3ng c\u00e1o linkedin, ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean linkedin, c\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean linkedin","secondary":["qu\u1ea3ng c\u00e1o tr\u00ean linkedin","ch\u1ea1y qu\u1ea3ng c\u00e1o linkedin","ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean linkedin","c\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean linkedin"]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"qu\u1ea3ng c\u00e1o linkedin, qu\u1ea3ng c\u00e1o tr\u00ean linkedin, ch\u1ea1y qu\u1ea3ng c\u00e1o linkedin, ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean linkedin, c\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean linkedin","seo_keywords":{"primary":"qu\u1ea3ng c\u00e1o linkedin, qu\u1ea3ng c\u00e1o tr\u00ean linkedin, ch\u1ea1y qu\u1ea3ng c\u00e1o linkedin, ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean linkedin, c\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean linkedin","secondary":["qu\u1ea3ng c\u00e1o tr\u00ean linkedin","ch\u1ea1y qu\u1ea3ng c\u00e1o linkedin","ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean linkedin","c\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean linkedin"]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/38032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=38032"}],"version-history":[{"count":1,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/38032\/revisions"}],"predecessor-version":[{"id":38039,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/38032\/revisions\/38039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/38033"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=38032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=38032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=38032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}