{"id":36833,"date":"2026-02-13T08:08:43","date_gmt":"2026-02-13T01:08:43","guid":{"rendered":"https:\/\/dps.media\/thue-agency-chay-shopee-ads-uy-tin\/"},"modified":"2026-02-13T08:09:56","modified_gmt":"2026-02-13T01:09:56","slug":"%e7%a7%9f%e7%94%a8%e4%bf%a1%e8%aa%89%e8%89%af%e5%a5%bd%e7%9a%84shopee%e5%b9%bf%e5%91%8a%e8%bf%90%e8%90%a5%e6%9c%ba%e6%9e%84","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/%e7%a7%9f%e7%94%a8%e4%bf%a1%e8%aa%89%e8%89%af%e5%a5%bd%e7%9a%84shopee%e5%b9%bf%e5%91%8a%e8%bf%90%e8%90%a5%e6%9c%ba%e6%9e%84\/","title":{"rendered":"10 \u5bb6\u53ef\u9760\u7684 Shopee \u5e7f\u544a\u4ee3\u7406\u5546\uff1a\u4f18\u5316\u9500\u91cf"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>B\u1ea1n \u0111ang \u0111au \u0111\u1ea7u v\u00ec chi ph\u00ed qu\u1ea3ng c\u00e1o t\u0103ng cao nh\u01b0ng \u0111\u01a1n h\u00e0ng l\u1ea1i l\u1eb9t \u0111\u1eb9t? B\u1ea1n c\u1ea3m th\u1ea5y ki\u1ec7t s\u1ee9c khi ph\u1ea3i ch\u1ea1y \u0111ua v\u1edbi thu\u1eadt to\u00e1n thay \u0111\u1ed5i li\u00ean t\u1ee5c c\u1ee7a s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed? Vi\u1ec7c t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u1ed1i t\u00e1c tin c\u1eady \u0111\u1ec3 tri\u1ec3n khai <strong>Shopee Ads<\/strong> \u0111ang tr\u1edf th\u00e0nh nhu c\u1ea7u c\u1ea5p thi\u1ebft h\u01a1n bao gi\u1edd h\u1ebft \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p SME.<\/p><p>Th\u1ef1c t\u1ebf cho th\u1ea5y, cu\u1ed9c chi\u1ebfn tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u0103m 2026 kh\u00f4ng c\u00f2n l\u00e0 s\u00e2n ch\u01a1i c\u1ee7a nh\u1eefng tay m\u01a1. Theo th\u1ed1ng k\u00ea m\u1edbi nh\u1ea5t, c\u00f3 \u0111\u1ebfn 65% gian h\u00e0ng m\u1edbi th\u1ea5t b\u1ea1i trong 3 th\u00e1ng \u0111\u1ea7u v\u00ec kh\u00f4ng t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 qu\u1ea3ng c\u00e1o. \u0110\u00e2y l\u00e0 con s\u1ed1 b\u00e1o \u0111\u1ed9ng khi\u1ebfn nhi\u1ec1u ch\u1ee7 shop ph\u1ea3i suy ngh\u0129 l\u1ea1i v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh.<\/p><p>Ch\u00ednh v\u00ec v\u1eady, thu\u00ea agency ch\u1ea1y <strong>Shopee Ads<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 gi\u1ea3i ph\u00e1p t\u00ecnh th\u1ebf m\u00e0 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n. M\u1ed9t \u0111\u1ed9i ng\u0169 chuy\u00ean nghi\u1ec7p s\u1ebd gi\u00fap b\u1ea1n v\u1ebd l\u1ea1i b\u1ea3n \u0111\u1ed3 t\u0103ng tr\u01b0\u1edfng, bi\u1ebfn t\u1eebng \u0111\u1ed3ng chi ph\u00ed th\u00e0nh l\u1ee3i nhu\u1eadn th\u1ef1c t\u1ebf. Nh\u01b0ng gi\u1eefa ma tr\u1eadn h\u00e0ng tr\u0103m \u0111\u01a1n v\u1ecb cung c\u1ea5p d\u1ecbch v\u1ee5, \u0111\u00e2u l\u00e0 c\u00e1i t\u00ean x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 b\u1ea1n \u201cch\u1ecdn m\u1eb7t g\u1eedi v\u00e0ng\u201d?<\/p><p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u00e0 so s\u00e1nh chi ti\u1ebft 10 \u0111\u01a1n v\u1ecb h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay. Ch\u00fang t\u00f4i s\u1ebd ph\u00e2n t\u00edch s\u00e2u v\u1ec1 n\u0103ng l\u1ef1c, quy tr\u00ecnh v\u00e0 cam k\u1ebft c\u1ee7a h\u1ecd. M\u1ee5c ti\u00eau l\u00e0 gi\u00fap b\u1ea1n t\u00ecm ra m\u1ea3nh gh\u00e9p ho\u00e0n h\u1ea3o cho b\u1ee9c tranh kinh doanh c\u1ee7a m\u00ecnh.<\/p><h2>1. T\u1ea1i Sao C\u1ea7n Thu\u00ea Agency Ch\u1ea1y Shopee Ads Chuy\u00ean Nghi\u1ec7p?<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/1-tai-sao-can-thue-agency-chay-shopee-ads-chuyen-nghiep-1770944573495_dpsmedia.png\" alt=\"Shopee Ads\" title=\"\"><\/p><p>Nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p v\u1eabn gi\u1eef t\u01b0 duy t\u1ef1 l\u00e0m \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed. Tuy nhi\u00ean, <strong>Shopee Ads<\/strong> hi\u1ec7n nay \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t h\u1ec7 sinh th\u00e1i ph\u1ee9c t\u1ea1p. Vi\u1ec7c thi\u1ebfu ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n \u0111\u1ed1t ti\u1ec1n v\u00f4 \u00edch m\u00e0 kh\u00f4ng mang l\u1ea1i k\u1ebft qu\u1ea3.<\/p><h3>Ti\u1ebfp C\u1eadn C\u00f4ng Ngh\u1ec7 V\u00e0 Thu\u1eadt To\u00e1n M\u1edbi Nh\u1ea5t<\/h3><p>C\u00e1c agency chuy\u00ean nghi\u1ec7p lu\u00f4n l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean n\u1eafm b\u1eaft c\u00e1c thay \u0111\u1ed5i c\u1ee7a thu\u1eadt to\u00e1n. H\u1ecd s\u1edf h\u1eefu c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u cao c\u1ea5p m\u00e0 ng\u01b0\u1eddi b\u00e1n l\u1ebb kh\u00f3 l\u00f2ng ti\u1ebfp c\u1eadn. \u0110i\u1ec1u n\u00e0y gi\u00fap chi\u1ebfn d\u1ecbch <strong>Shopee Ads<\/strong> lu\u00f4n \u0111i \u0111\u00fang h\u01b0\u1edbng v\u00e0 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a.<\/p><p>V\u00ed d\u1ee5, thu\u1eadt to\u00e1n hi\u1ec3n th\u1ecb c\u1ee7a Shopee thay \u0111\u1ed5i li\u00ean t\u1ee5c d\u1ef1a tr\u00ean h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng. M\u1ed9t agency uy t\u00edn s\u1ebd bi\u1ebft c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u theo th\u1eddi gian th\u1ef1c (Real-time Bidding). H\u1ecd \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n \u0111\u00fang l\u00fac kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u mua cao nh\u1ea5t.<\/p><p>H\u01a1n n\u1eefa, c\u00e1c chuy\u00ean gia t\u1ea1i <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/zh\/\" title=\"DPS.MEDIA \u80a1\u4efd\u516c\u53f8\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"827\">DPS.MEDIA<\/a> nh\u1eadn \u0111\u1ecbnh r\u1eb1ng vi\u1ec7c \u1ee9ng d\u1ee5ng AI v\u00e0o t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o l\u00e0 xu h\u01b0\u1edbng b\u1eaft bu\u1ed9c. Agency c\u00f3 n\u0103ng l\u1ef1c s\u1ebd s\u1eed d\u1ee5ng AI \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0ng tri\u1ec7u \u0111i\u1ec3m d\u1eef li\u1ec7u. T\u1eeb \u0111\u00f3, h\u1ecd \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c h\u01a1n con ng\u01b0\u1eddi g\u1ea5p nhi\u1ec1u l\u1ea7n.<\/p><p>Ng\u01b0\u1ee3c l\u1ea1i, ng\u01b0\u1eddi t\u1ef1 ch\u1ea1y qu\u1ea3ng c\u00e1o th\u01b0\u1eddng ch\u1ec9 d\u1ef1a v\u00e0o c\u1ea3m t\u00ednh ho\u1eb7c kinh nghi\u1ec7m c\u0169. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c b\u1ecf l\u1ee1 c\u00e1c c\u01a1 h\u1ed9i v\u00e0ng trong c\u00e1c \u0111\u1ee3t Mega Sale. K\u1ebft qu\u1ea3 l\u00e0 chi ph\u00ed t\u0103ng cao nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CR) l\u1ea1i th\u1ea5p th\u1ea3m h\u1ea1i.<\/p><h3>T\u1ed1i \u01afu H\u00f3a Chi Ph\u00ed V\u00e0 Gia T\u0103ng L\u1ee3i Nhu\u1eadn (ROI)<\/h3><p>M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a vi\u1ec7c thu\u00ea ngo\u00e0i l\u00e0 l\u1ee3i nhu\u1eadn. Agency cam k\u1ebft c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u qu\u1ea3 (KPI) r\u00f5 r\u00e0ng nh\u01b0 GMV (T\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch) hay CIR (T\u1ef7 l\u1ec7 chi ph\u00ed tr\u00ean doanh thu). H\u1ecd ch\u1ecbu tr\u00e1ch nhi\u1ec7m tr\u1ef1c ti\u1ebfp v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng \u0111\u1ed3ng ng\u00e2n s\u00e1ch b\u1ea1n b\u1ecf ra.<\/p><p>Th\u1ef1c t\u1ebf, m\u1ed9t gian h\u00e0ng th\u1eddi trang A t\u1ef1 ch\u1ea1y qu\u1ea3ng c\u00e1o v\u1edbi ng\u00e2n s\u00e1ch 50 tri\u1ec7u\/th\u00e1ng nh\u01b0ng ch\u1ec9 thu v\u1ec1 150 tri\u1ec7u doanh thu. Sau khi thu\u00ea agency t\u1ed1i \u01b0u <strong>Shopee Ads<\/strong>, v\u1edbi c\u00f9ng ng\u00e2n s\u00e1ch, doanh thu \u0111\u00e3 t\u0103ng l\u00ean 350 tri\u1ec7u. S\u1ef1 ch\u00eanh l\u1ec7ch n\u00e0y \u0111\u1ebfn t\u1eeb k\u1ef9 thu\u1eadt target v\u00e0 t\u1ed1i \u01b0u t\u1eeb kh\u00f3a chuy\u00ean s\u00e2u.<\/p><p>DPS.MEDIA, v\u1edbi kinh nghi\u1ec7m ph\u1ee5c v\u1ee5 h\u01a1n 5.400 kh\u00e1ch h\u00e0ng, \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng s\u1ef1 can thi\u1ec7p c\u1ee7a chuy\u00ean gia c\u00f3 th\u1ec3 gi\u1ea3m CIR xu\u1ed1ng d\u01b0\u1edbi 10%. \u0110\u00e2y l\u00e0 con s\u1ed1 m\u01a1 \u01b0\u1edbc m\u00e0 c\u00e1c shop t\u1ef1 v\u1eadn h\u00e0nh r\u1ea5t kh\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. T\u1ed1i \u01b0u chi ph\u00ed kh\u00f4ng ph\u1ea3i l\u00e0 c\u1eaft gi\u1ea3m ng\u00e2n s\u00e1ch, m\u00e0 l\u00e0 ti\u00eau ti\u1ec1n th\u00f4ng minh h\u01a1n.<\/p><p>B\u00ean c\u1ea1nh \u0111\u00f3, agency c\u00f2n gi\u00fap b\u1ea1n lo\u1ea1i b\u1ecf c\u00e1c t\u1eeb kh\u00f3a kh\u00f4ng hi\u1ec7u qu\u1ea3 (Negative Keywords). Vi\u1ec7c n\u00e0y gi\u00fap ng\u00e2n s\u00e1ch \u0111\u01b0\u1ee3c d\u1ed3n v\u00e0o c\u00e1c t\u1eeb kh\u00f3a mang l\u1ea1i \u0111\u01a1n h\u00e0ng th\u1eadt s\u1ef1. \u0110\u00e2y l\u00e0 k\u1ef9 thu\u1eadt \u0111\u00f2i h\u1ecfi s\u1ef1 theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch li\u00ean t\u1ee5c h\u00e0ng ng\u00e0y.<\/p><h3>\u0110\u1ed9i Ng\u0169 Nh\u00e2n S\u1ef1 Chuy\u00ean M\u00f4n H\u00f3a Cao<\/h3><p>Khi thu\u00ea agency, b\u1ea1n kh\u00f4ng ch\u1ec9 thu\u00ea m\u1ed9t ng\u01b0\u1eddi m\u00e0 l\u00e0 c\u1ea3 m\u1ed9t ph\u00f2ng marketing. \u0110\u1ed9i ng\u0169 n\u00e0y bao g\u1ed3m chuy\u00ean gia ch\u1ea1y <strong>Shopee Ads<\/strong>, designer thi\u1ebft k\u1ebf banner, v\u00e0 copywriter vi\u1ebft m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m chu\u1ea9n SEO. S\u1ef1 ph\u1ed1i h\u1ee3p nh\u1ecbp nh\u00e0ng gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn t\u1ea1o n\u00ean s\u1ee9c m\u1ea1nh t\u1ed5ng h\u1ee3p.<\/p><p>V\u00ed d\u1ee5, m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o k\u1ef9 thu\u1eadt setup. H\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m b\u1eaft m\u1eaft v\u00e0 ti\u00eau \u0111\u1ec1 thu h\u00fat \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn t\u1ef7 l\u1ec7 click (CTR). Agency s\u1ebd \u0111\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u \u0111\u1ed3ng b\u1ed9.<\/p><p>Doanh nghi\u1ec7p SME th\u01b0\u1eddng g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c tuy\u1ec3n d\u1ee5ng v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n s\u1ef1 marketing ch\u1ea5t l\u01b0\u1ee3ng. Chi ph\u00ed l\u01b0\u01a1ng, th\u01b0\u1edfng v\u00e0 b\u1ea3o hi\u1ec3m cho m\u1ed9t team in-house l\u00e0 r\u1ea5t l\u1edbn. Thu\u00ea agency gi\u00fap b\u1ea1n gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n nh\u00e2n s\u1ef1 nan gi\u1ea3i n\u00e0y m\u1ed9t c\u00e1ch tri\u1ec7t \u0111\u1ec3.<\/p><p>Ngo\u00e0i ra, agency c\u00f2n c\u00f3 kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn tr\u00ean nhi\u1ec1u ng\u00e0nh h\u00e0ng kh\u00e1c nhau. H\u1ecd c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng nh\u1eefng b\u00e0i h\u1ecdc th\u00e0nh c\u00f4ng t\u1eeb ng\u00e0nh n\u00e0y sang ng\u00e0nh kh\u00e1c. \u0110i\u1ec1u n\u00e0y mang l\u1ea1i g\u00f3c nh\u00ecn m\u1edbi m\u1ebb v\u00e0 s\u00e1ng t\u1ea1o cho gian h\u00e0ng c\u1ee7a b\u1ea1n.<\/p><h3>L\u1ee3i \u00cdch C\u1ee5 Th\u1ec3 Khi H\u1ee3p T\u00e1c V\u1edbi Agency<\/h3><ul>\n<li>Ti\u1ebft ki\u1ec7m \u00edt nh\u1ea5t 30% th\u1eddi gian qu\u1ea3n l\u00fd v\u00e0 v\u1eadn h\u00e0nh chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o h\u00e0ng ng\u00e0y.<\/li>\n<li>\u0110\u01b0\u1ee3c t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ch\u1ee9 kh\u00f4ng ch\u1ec9 ri\u00eang qu\u1ea3ng c\u00e1o.<\/li>\n<li>H\u1ed7 tr\u1ee3 x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng ho\u1eb7c c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh v\u1edbi s\u00e0n Shopee nhanh ch\u00f3ng.<\/li>\n<li>Nh\u1eadn b\u00e1o c\u00e1o minh b\u1ea1ch, chi ti\u1ebft theo tu\u1ea7n, th\u00e1ng v\u1edbi c\u00e1c ph\u00e2n t\u00edch chuy\u00ean s\u00e2u.<\/li>\n<li>Ti\u1ebfp c\u1eadn c\u00e1c g\u00f3i h\u1ed7 tr\u1ee3 \u0111\u1ed9c quy\u1ec1n (voucher, slot flash sale) t\u1eeb \u0111\u1ed1i t\u00e1c c\u1ee7a Shopee.<\/li>\n<li>Gi\u1ea3m thi\u1ec3u r\u1ee7i ro kh\u00f3a t\u00e0i kho\u1ea3n do vi ph\u1ea1m ch\u00ednh s\u00e1ch qu\u1ea3ng c\u00e1o m\u00e0 b\u1ea1n kh\u00f4ng bi\u1ebft.<\/li>\n<\/ul><div class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>\u6bd4\u8f83\u6807\u51c6<\/th>\n<th>T\u1ef1 Ch\u1ea1y Qu\u1ea3ng C\u00e1o (In-house)<\/th>\n<th>Thu\u00ea Agency Chuy\u00ean Nghi\u1ec7p<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u4e13\u4e1a\u77e5\u8bc6<\/strong><\/td>\n<td>H\u1ea1n ch\u1ebf, t\u1ef1 h\u1ecdc l\u00e0 ch\u00ednh<\/td>\n<td>\u6df1\u5165\uff0c\u6301\u7eed\u66f4\u65b0<\/td>\n<\/tr>\n<tr>\n<td><strong>\u652f\u6301\u5de5\u5177<\/strong><\/td>\n<td>C\u01a1 b\u1ea3n, mi\u1ec5n ph\u00ed<\/td>\n<td>Cao c\u1ea5p, tr\u1ea3 ph\u00ed (Big Data, AI)<\/td>\n<\/tr>\n<tr>\n<td><strong>\u4eba\u529b\u6210\u672c<\/strong><\/td>\n<td>L\u01b0\u01a1ng c\u1ee9ng + th\u01b0\u1edfng + BHXH<\/td>\n<td>Ph\u00ed d\u1ecbch v\u1ee5 c\u1ed1 \u0111\u1ecbnh ho\u1eb7c %<\/td>\n<\/tr>\n<tr>\n<td><strong>Kh\u1ea3 n\u0103ng r\u1ee7i ro<\/strong><\/td>\n<td>Cao (l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch)<\/td>\n<td>Th\u1ea5p (cam k\u1ebft KPI r\u00f5 r\u00e0ng)<\/td>\n<\/tr>\n<tr>\n<td><strong>M\u1ed1i quan h\u1ec7 v\u1edbi s\u00e0n<\/strong><\/td>\n<td>Th\u1ea5p, \u00edt h\u1ed7 tr\u1ee3<\/td>\n<td>Cao, \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><blockquote>\n<p><strong>\u4e13\u5bb6\u5efa\u8bae\uff1a<\/strong> \u0110\u1eebng ch\u1ec9 nh\u00ecn v\u00e0o ph\u00ed d\u1ecbch v\u1ee5 khi c\u00e2n nh\u1eafc thu\u00ea agency ch\u1ea1y <strong>Shopee Ads<\/strong>. H\u00e3y nh\u00ecn v\u00e0o gi\u00e1 tr\u1ecb t\u0103ng th\u00eam (Incremental Value) m\u00e0 h\u1ecd mang l\u1ea1i cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n trong d\u00e0i h\u1ea1n.<\/p>\n<\/blockquote><h2>2. Ti\u00eau Ch\u00ed L\u1ef1a Ch\u1ecdn \u0110\u01a1n V\u1ecb T\u1ed1i \u01afu Shopee Ads Hi\u1ec7u Qu\u1ea3<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/2-tieu-chi-lua-chon-don-vi-toi-uu-shopee-ads-hieu-qua-1770944627561_dpsmedia.png\" alt=\"2. Ti\u00eau Ch\u00ed L\u1ef1a Ch\u1ecdn \u0110\u01a1n V\u1ecb T\u1ed1i \u01afu Shopee Ads Hi\u1ec7u Qu\u1ea3\" title=\"\"><\/p><p>Th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay c\u00f3 v\u00f4 v\u00e0n \u0111\u01a1n v\u1ecb qu\u1ea3ng c\u00e1o v\u1edbi nh\u1eefng l\u1eddi ch\u00e0o m\u1eddi h\u1ea5p d\u1eabn. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 n\u0103ng l\u1ef1c th\u1ef1c s\u1ef1 \u0111\u1ec3 tri\u1ec3n khai <strong>Shopee Ads<\/strong> hi\u1ec7u qu\u1ea3. Vi\u1ec7c l\u1ef1a ch\u1ecdn sai \u0111\u1ed1i t\u00e1c c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n \u201cti\u1ec1n m\u1ea5t t\u1eadt mang\u201d.<\/p><h3>Kinh Nghi\u1ec7m Th\u1ef1c Chi\u1ebfn V\u00e0 Case Study<\/h3><p>Y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t l\u00e0 kinh nghi\u1ec7m th\u1ef1c t\u1ebf trong ng\u00e0nh h\u00e0ng c\u1ee7a b\u1ea1n. M\u1ed9t agency gi\u1ecfi v\u1ec1 th\u1eddi trang ch\u01b0a ch\u1eafc \u0111\u00e3 ch\u1ea1y t\u1ed1t cho ng\u00e0nh \u0111i\u1ec7n t\u1eed. H\u00e3y y\u00eau c\u1ea7u h\u1ecd cung c\u1ea5p c\u00e1c case study c\u1ee5 th\u1ec3 m\u00e0 h\u1ecd \u0111\u00e3 t\u1eebng tri\u1ec3n khai th\u00e0nh c\u00f4ng.<\/p><p>B\u1ea1n c\u1ea7n xem x\u00e9t k\u1ef9 c\u00e1c ch\u1ec9 s\u1ed1 trong case study nh\u01b0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng v\u00e0 chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i. \u0110\u1eebng b\u1ecb l\u00f3a m\u1eaft b\u1edfi nh\u1eefng con s\u1ed1 doanh thu \u1ea3o m\u00e0 kh\u00f4ng t\u00ednh \u0111\u1ebfn chi ph\u00ed. M\u1ed9t \u0111\u1ed1i t\u00e1c uy t\u00edn s\u1ebd kh\u00f4ng ng\u1ea7n ng\u1ea1i chia s\u1ebb nh\u1eefng kh\u00f3 kh\u0103n h\u1ecd \u0111\u00e3 v\u01b0\u1ee3t qua.<\/p><p>V\u00ed d\u1ee5, khi DPS.MEDIA ti\u1ebfp nh\u1eadn m\u1ed9t d\u1ef1 \u00e1n m\u1ef9 ph\u1ea9m m\u1edbi, ch\u00fang t\u00f4i lu\u00f4n ph\u00e2n t\u00edch k\u1ef9 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Kinh nghi\u1ec7m t\u1eeb 5.400 kh\u00e1ch h\u00e0ng gi\u00fap ch\u00fang t\u00f4i d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng v\u00e0 tr\u00e1nh c\u00e1c sai l\u1ea7m ph\u1ed5 bi\u1ebfn. \u0110\u00e2y l\u00e0 t\u00e0i s\u1ea3n v\u00f4 gi\u00e1 m\u00e0 c\u00e1c agency non tr\u1ebb kh\u00f4ng th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c.<\/p><p>H\u00e3y \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 c\u00e1ch h\u1ecd x\u1eed l\u00fd khi chi\u1ebfn d\u1ecbch kh\u00f4ng \u0111\u1ea1t KPI cam k\u1ebft. C\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a h\u1ecd s\u1ebd cho th\u1ea5y m\u1ee9c \u0111\u1ed9 tr\u00e1ch nhi\u1ec7m v\u00e0 kh\u1ea3 n\u0103ng x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng. S\u1ef1 trung th\u1ef1c trong qu\u00e1 kh\u1ee9 l\u00e0 th\u01b0\u1edbc \u0111o t\u1ed1t nh\u1ea5t cho s\u1ef1 tin c\u1eady trong t\u01b0\u01a1ng lai.<\/p><h3>S\u1ef1 Minh B\u1ea1ch Trong B\u00e1o C\u00e1o V\u00e0 Ng\u00e2n S\u00e1ch<\/h3><p>Minh b\u1ea1ch l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ecdi m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c b\u1ec1n v\u1eefng. \u0110\u01a1n v\u1ecb ch\u1ea1y <strong>Shopee Ads<\/strong> uy t\u00edn ph\u1ea3i cung c\u1ea5p quy\u1ec1n truy c\u1eadp v\u00e0o t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o. B\u1ea1n c\u1ea7n bi\u1ebft ch\u00ednh x\u00e1c ng\u00e2n s\u00e1ch c\u1ee7a m\u00ecnh \u0111ang \u0111\u01b0\u1ee3c chi ti\u00eau v\u00e0o \u0111\u00e2u v\u00e0 nh\u01b0 th\u1ebf n\u00e0o.<\/p><p>C\u1ea3nh gi\u00e1c v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb ch\u1ec9 g\u1eedi b\u00e1o c\u00e1o file Excel m\u00e0 kh\u00f4ng cho xem t\u00e0i kho\u1ea3n th\u1ef1c t\u1ebf. C\u00f3 r\u1ea5t nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p agency b\u00e1o c\u00e1o kh\u1ed1ng s\u1ed1 li\u1ec7u \u0111\u1ec3 tr\u1ee5c l\u1ee3i t\u1eeb kh\u00e1ch h\u00e0ng. S\u1ef1 minh b\u1ea1ch gi\u00fap b\u1ea1n ki\u1ec3m so\u00e1t d\u00f2ng ti\u1ec1n v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u00fang n\u0103ng l\u1ef1c c\u1ee7a \u0111\u1ed1i t\u00e1c.<\/p><p>Theo nghi\u00ean c\u1ee9u t\u1eeb DPS.MEDIA, 80% m\u00e2u thu\u1eabn gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 agency \u0111\u1ebfn t\u1eeb s\u1ef1 thi\u1ebfu r\u00f5 r\u00e0ng trong b\u00e1o c\u00e1o. V\u00ec v\u1eady, ch\u00fang t\u00f4i lu\u00f4n khuy\u1ebfn ngh\u1ecb thi\u1ebft l\u1eadp quy tr\u00ecnh b\u00e1o c\u00e1o t\u1ef1 \u0111\u1ed9ng realtime. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u1ea3 hai b\u00ean c\u00f9ng nh\u00ecn v\u1ec1 m\u1ed9t h\u01b0\u1edbng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c k\u1ecbp th\u1eddi.<\/p><p>H\u1ee3p \u0111\u1ed3ng c\u1ea7n quy \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u1ec1 quy\u1ec1n s\u1edf h\u1eefu t\u00e0i kho\u1ea3n sau khi k\u1ebft th\u00fac h\u1ee3p t\u00e1c. Nhi\u1ec1u \u0111\u01a1n v\u1ecb gi\u1eef t\u00e0i kho\u1ea3n l\u00e0m \u201ccon tin\u201d \u0111\u1ec3 \u00e9p kh\u00e1ch h\u00e0ng t\u00e1i k\u00fd. \u0110\u00e2y l\u00e0 h\u00e0nh vi thi\u1ebfu chuy\u00ean nghi\u1ec7p v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c lo\u1ea1i b\u1ecf ngay t\u1eeb \u0111\u1ea7u.<\/p><h3>N\u0103ng L\u1ef1c \u0110\u1ed9i Ng\u0169 V\u00e0 Ch\u1ee9ng Ch\u1ec9 \u0110\u1ed1i T\u00e1c<\/h3><p>M\u1ed9t ti\u00eau ch\u00ed kh\u00e1c l\u00e0 danh hi\u1ec7u \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c c\u1ee7a Shopee (Shopee Premium Partner). C\u00e1c agency \u0111\u1ea1t danh hi\u1ec7u n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c s\u00e0n ki\u1ec3m ch\u1ee9ng v\u1ec1 n\u0103ng l\u1ef1c v\u00e0 doanh s\u1ed1 qu\u1ea3n l\u00fd. H\u1ecd th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c Shopee \u0111\u00e0o t\u1ea1o v\u00e0 c\u1eadp nh\u1eadt c\u00e1c t\u00ednh n\u0103ng <strong>Shopee Ads<\/strong> m\u1edbi nh\u1ea5t.<\/p><p>Tuy nhi\u00ean, danh hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ea5t c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 tr\u1ef1c ti\u1ebfp tri\u1ec3n khai m\u1edbi l\u00e0 then ch\u1ed1t. H\u00e3y y\u00eau c\u1ea7u g\u1eb7p m\u1eb7t ho\u1eb7c ph\u1ecfng v\u1ea5n nh\u00e2n s\u1ef1 s\u1ebd ph\u1ee5 tr\u00e1ch d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n. S\u1ef1 am hi\u1ec3u v\u00e0 th\u00e1i \u0111\u1ed9 l\u00e0m vi\u1ec7c c\u1ee7a h\u1ecd s\u1ebd quy\u1ebft \u0111\u1ecbnh th\u00e0nh b\u1ea1i c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p><p>M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 vi\u1ec7c t\u1ed1i \u01b0u SEO cho t\u00ean s\u1ea3n ph\u1ea9m k\u1ebft h\u1ee3p v\u1edbi qu\u1ea3ng c\u00e1o. Nh\u00e2n s\u1ef1 gi\u1ecfi s\u1ebd bi\u1ebft c\u00e1ch l\u1ed3ng gh\u00e9p t\u1eeb kh\u00f3a m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean \u0111\u1ec3 t\u0103ng \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m gi\u00e1 th\u1ea7u CPC m\u00e0 v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb t\u1ed1t.<\/p><p>Ngo\u00e0i ra, kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 th\u1ee9 3 (3rd party tools) c\u0169ng l\u00e0 m\u1ed9t \u0111i\u1ec3m c\u1ed9ng. C\u00e1c c\u00f4ng c\u1ee5 n\u00e0y gi\u00fap ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 s\u00e2u h\u01a1n nh\u1eefng g\u00ec Shopee cung c\u1ea5p. Agency ch\u1ecbu \u0111\u1ea7u t\u01b0 c\u00f4ng ngh\u1ec7 th\u01b0\u1eddng mang l\u1ea1i k\u1ebft qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i h\u01a1n.<\/p><h3>Checklist \u0110\u00e1nh Gi\u00e1 Agency Ti\u1ec1m N\u0103ng<\/h3><ul>\n<li>C\u00f3 kinh nghi\u1ec7m ch\u1ea1y qu\u1ea3ng c\u00e1o trong ng\u00e0nh h\u00e0ng c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n \u00edt nh\u1ea5t 2 n\u0103m.<\/li>\n<li>Cam k\u1ebft KPI r\u00f5 r\u00e0ng trong h\u1ee3p \u0111\u1ed3ng (kh\u00f4ng cam k\u1ebft chung chung nh\u01b0 \u201ct\u0103ng t\u01b0\u01a1ng t\u00e1c\u201d).<\/li>\n<li>S\u1eb5n s\u00e0ng chia s\u1ebb quy\u1ec1n xem t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o (View Access) ngay t\u1eeb \u0111\u1ea7u.<\/li>\n<li>C\u00f3 \u0111\u1ed9i ng\u0169 h\u1ed7 tr\u1ee3 thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh v\u00e0 vi\u1ebft n\u1ed9i dung chu\u1ea9n SEO s\u00e0n.<\/li>\n<li>Ph\u1ea3n h\u1ed3i th\u00f4ng tin nhanh ch\u00f3ng, th\u00e1i \u0111\u1ed9 t\u01b0 v\u1ea5n nhi\u1ec7t t\u00ecnh v\u00e0 chuy\u00ean nghi\u1ec7p.<\/li>\n<li>C\u00f3 quy tr\u00ecnh x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng v\u00e0 k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng (Backup Plan) c\u1ee5 th\u1ec3.<\/li>\n<\/ul><div class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>\u6807\u51c6<\/th>\n<th>Agency K\u00e9m Ch\u1ea5t L\u01b0\u1ee3ng<\/th>\n<th>\u4e13\u4e1a\u4ee3\u7406\u5546<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>KPI \u627f\u8bfa<\/strong><\/td>\n<td>H\u1ee9a h\u1eb9n doanh s\u1ed1 tr\u00ean tr\u1eddi<\/td>\n<td>Cam k\u1ebft d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf<\/td>\n<\/tr>\n<tr>\n<td><strong>\u62a5\u544a<\/strong><\/td>\n<td>Th\u1ee7 c\u00f4ng, ch\u1eadm, s\u1ed1 li\u1ec7u \u1ea3o<\/td>\n<td>Realtime, minh b\u1ea1ch, chi ti\u1ebft<\/td>\n<\/tr>\n<tr>\n<td><strong>\u54a8\u8be2<\/strong><\/td>\n<td>Ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ng\u00e2n s\u00e1ch<\/td>\n<td>T\u01b0 v\u1ea5n gi\u1ea3i ph\u00e1p t\u1ed5ng th\u1ec3<\/td>\n<\/tr>\n<tr>\n<td><strong>\u652f\u6301<\/strong><\/td>\n<td>Ch\u1eadm tr\u1ec5, \u0111\u00f9n \u0111\u1ea9y tr\u00e1ch nhi\u1ec7m<\/td>\n<td>Nhi\u1ec7t t\u00ecnh, ch\u1ee7 \u0111\u1ed9ng gi\u1ea3i quy\u1ebft<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><blockquote>\n<p><strong>\u91cd\u8981\u63d0\u793a\uff1a<\/strong> \u0110\u1eebng ch\u1ecdn agency ch\u1ea1y <strong>Shopee Ads<\/strong> ch\u1ec9 v\u00ec gi\u00e1 r\u1ebb. Gi\u00e1 r\u1ebb th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng th\u1ee7 thu\u1eadt \u0111en (Black Hat) c\u00f3 th\u1ec3 khi\u1ebfn gian h\u00e0ng c\u1ee7a b\u1ea1n b\u1ecb kh\u00f3a v\u0129nh vi\u1ec5n.<\/p>\n<\/blockquote><h2>3. Top 10 Agency Ch\u1ea1y Shopee Ads Uy T\u00edn Nh\u1ea5t Hi\u1ec7n Nay<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/3-top-10-agency-chay-shopee-ads-uy-tin-nhat-hien-nay-1770944680932_dpsmedia.png\" alt=\"3. Top 10 Agency Ch\u1ea1y Shopee Ads Uy T\u00edn Nh\u1ea5t Hi\u1ec7n Nay\" title=\"\"><\/p><p>D\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed kh\u1eaft khe v\u1ec1 n\u0103ng l\u1ef1c, uy t\u00edn v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb th\u1ecb tr\u01b0\u1eddng, ch\u00fang t\u00f4i \u0111\u00e3 t\u1ed5ng h\u1ee3p danh s\u00e1ch 10 \u0111\u01a1n v\u1ecb h\u00e0ng \u0111\u1ea7u. \u0110\u00e2y l\u00e0 nh\u1eefng c\u00e1i t\u00ean \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf trong l\u0129nh v\u1ef1c Digital Marketing v\u00e0 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p><h3>1. DPS.MEDIA \u2013 Gi\u1ea3i Ph\u00e1p Digital Marketing To\u00e0n Di\u1ec7n<\/h3><p>\u0110\u1ee9ng \u0111\u1ea7u danh s\u00e1ch l\u00e0 DPS.MEDIA, \u0111\u01a1n v\u1ecb ti\u00ean phong trong l\u0129nh v\u1ef1c cung c\u1ea5p gi\u1ea3i ph\u00e1p Marketing cho SMEs. V\u1edbi kinh nghi\u1ec7m t\u1eeb n\u0103m 2017, DPS.MEDIA \u0111\u00e3 h\u1ed7 tr\u1ee3 th\u00e0nh c\u00f4ng cho h\u01a1n 5.400 kh\u00e1ch h\u00e0ng tr\u00ean kh\u1eafp c\u1ea3 n\u01b0\u1edbc. Th\u1ebf m\u1ea1nh c\u1ee7a \u0111\u01a1n v\u1ecb n\u00e0y l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p nhu\u1ea7n nhuy\u1ec5n gi\u1eefa t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ef9 thu\u1eadt th\u1ef1c thi <strong>Shopee Ads<\/strong> s\u1eafc b\u00e9n.<\/p><p>\u0110i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a DPS.MEDIA n\u1eb1m \u1edf quy tr\u00ecnh t\u1ed1i \u01b0u chuy\u00ean s\u00e2u. \u0110\u1ed9i ng\u0169 chuy\u00ean gia t\u1ea1i \u0111\u00e2y kh\u00f4ng ch\u1ec9 ch\u1ea1y qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n t\u01b0 v\u1ea5n t\u1ed1i \u01b0u v\u1eadn h\u00e0nh gian h\u00e0ng. H\u1ecd gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3i thi\u1ec7n t\u1eeb kh\u00e2u h\u00ecnh \u1ea3nh, content \u0111\u1ebfn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p><p>Ngo\u00e0i ra, DPS.MEDIA c\u00f2n n\u1ed5i b\u1eadt v\u1edbi kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p \u0111a k\u00eanh. H\u1ecd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ph\u1ee7 s\u00f3ng kh\u00f4ng ch\u1ec9 tr\u00ean Shopee m\u00e0 c\u00f2n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i kh\u00e1c \u0111\u1ec3 k\u00e9o traffic v\u1ec1 s\u00e0n. \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh gi\u00fap gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o traffic n\u1ed9i s\u00e0n \u0111\u1eaft \u0111\u1ecf.<\/p><h3>2. OnPoint \u2013 Ecommerce Enabler H\u00e0ng \u0110\u1ea7u<\/h3><p>OnPoint l\u00e0 c\u00e1i t\u00ean quen thu\u1ed9c trong gi\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam. H\u1ecd cung c\u1ea5p d\u1ecbch v\u1ee5 qu\u1ea3n l\u00fd v\u1eadn h\u00e0nh t\u1eeb A-Z cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn. Th\u1ebf m\u1ea1nh c\u1ee7a OnPoint l\u00e0 \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 h\u00f9ng h\u1eadu v\u00e0 h\u1ec7 th\u1ed1ng kho b\u00e3i logistics chuy\u00ean nghi\u1ec7p.<\/p><p>Tuy nhi\u00ean, d\u1ecbch v\u1ee5 c\u1ee7a OnPoint th\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c Brand l\u1edbn c\u00f3 ng\u00e2n s\u00e1ch d\u1ed3i d\u00e0o. Ph\u00ed d\u1ecbch v\u1ee5 v\u00e0 y\u00eau c\u1ea7u v\u1ec1 doanh s\u1ed1 c\u1ee7a h\u1ecd kh\u00e1 cao so v\u1edbi m\u1eb7t b\u1eb1ng chung c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. Nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd mang l\u1ea1i l\u00e0 kh\u00f4ng th\u1ec3 b\u00e0n c\u00e3i.<\/p><h3>3. CleverGroup (CleverAds)<\/h3><p>L\u00e0 m\u1ed9t trong nh\u1eefng agency \u0111\u1eddi \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam, CleverAds c\u00f3 b\u1ec1 d\u00e0y kinh nghi\u1ec7m \u0111\u00e1ng n\u1ec3. H\u1ecd l\u00e0 \u0111\u1ed1i t\u00e1c cao c\u1ea5p c\u1ee7a nhi\u1ec1u n\u1ec1n t\u1ea3ng l\u1edbn, bao g\u1ed3m c\u1ea3 Shopee. \u0110i\u1ec3m m\u1ea1nh c\u1ee7a CleverAds l\u00e0 h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u t\u1ef1 \u0111\u1ed9ng h\u00f3a m\u1ea1nh m\u1ebd.<\/p><p>D\u1ecbch v\u1ee5 ch\u1ea1y <strong>Shopee Ads<\/strong> c\u1ee7a CleverAds t\u1eadp trung nhi\u1ec1u v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng Big Data. H\u1ecd ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng r\u1ea5t k\u1ef9 \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p. \u0110\u00e2y l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t cho c\u00e1c doanh nghi\u1ec7p mu\u1ed1n m\u1edf r\u1ed9ng quy m\u00f4 nhanh ch\u00f3ng.<\/p><h3>4. Novaon Commerce<\/h3><p>Thu\u1ed9c h\u1ec7 sinh th\u00e1i Novaon, \u0111\u01a1n v\u1ecb n\u00e0y th\u1eeba h\u01b0\u1edfng n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 v\u1eefng ch\u1eafc. Novaon Commerce m\u1ea1nh v\u1ec1 vi\u1ec7c tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch Mega Sale l\u1edbn. H\u1ecd c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m trong vi\u1ec7c booking KOLs\/KOCs \u0111\u1ec3 livestream b\u00e1n h\u00e0ng tr\u00ean Shopee.<\/p><p>S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed v\u00e0 livestream l\u00e0 v\u0169 kh\u00ed l\u1ee3i h\u1ea1i c\u1ee7a Novaon. H\u1ecd gi\u00fap kh\u00e1ch h\u00e0ng b\u00f9ng n\u1ed5 doanh s\u1ed1 trong th\u1eddi gian ng\u1eafn. Tuy nhi\u00ean, quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a h\u1ecd kh\u00e1 ph\u1ee9c t\u1ea1p v\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/p><h3>5. Ecomobi \u2013 N\u1ec1n T\u1ea3ng Social Selling<\/h3><p>Ecomobi n\u1ed5i ti\u1ebfng v\u1edbi m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (Affiliate Marketing) v\u00e0 KOLs. D\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd t\u1eadp trung m\u1ea1nh v\u00e0o vi\u1ec7c k\u00e9o traffic ngo\u1ea1i s\u00e0n v\u1ec1 Shopee. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y gi\u00fap \u0111a d\u1ea1ng h\u00f3a ngu\u1ed3n kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p><p>N\u1ebfu b\u1ea1n mu\u1ed1n k\u1ebft h\u1ee3p gi\u1eefa <strong>Shopee Ads<\/strong> v\u00e0 Influencer Marketing, Ecomobi l\u00e0 l\u1ef1a ch\u1ecdn \u0111\u00e1ng c\u00e2n nh\u1eafc. H\u1ecd s\u1edf h\u1eefu m\u1ea1ng l\u01b0\u1edbi h\u00e0ng ch\u1ee5c ngh\u00ecn nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung s\u1eb5n s\u00e0ng qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Chi ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00ednh d\u1ef1a tr\u00ean hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf (CPS).<\/p><h3>6. ACCESSTRADE Vi\u1ec7t Nam<\/h3><p>T\u01b0\u01a1ng t\u1ef1 Ecomobi, ACCESSTRADE l\u00e0 n\u1ec1n t\u1ea3ng Affiliate l\u1edbn nh\u1ea5t Vi\u1ec7t Nam. D\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn h\u00e0ng tri\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua m\u1ea1ng l\u01b0\u1edbi Publisher. Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd l\u00e0 s\u1eed d\u1ee5ng CPA (Cost Per Action) \u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed.<\/p><p>M\u1eb7c d\u00f9 kh\u00f4ng ph\u1ea3i l\u00e0 agency ch\u1ea1y ads thu\u1ea7n t\u00fay, nh\u01b0ng gi\u1ea3i ph\u00e1p c\u1ee7a h\u1ecd h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c cho qu\u1ea3ng c\u00e1o Shopee. Vi\u1ec7c k\u1ebft h\u1ee3p traffic t\u1eeb Affiliate gi\u00fap t\u0103ng \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng gian h\u00e0ng, t\u1eeb \u0111\u00f3 gi\u1ea3m gi\u00e1 th\u1ea7u qu\u1ea3ng c\u00e1o \u0111\u00e1ng k\u1ec3.<\/p><h3>7. Havan Plus<\/h3><p>Havan Plus l\u00e0 agency t\u1eadp trung s\u00e2u v\u00e0o gi\u1ea3i ph\u00e1p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u1ef1c chi\u1ebfn. H\u1ecd c\u00f3 th\u1ebf m\u1ea1nh v\u1ec1 vi\u1ec7c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh v\u00e0 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean s\u00e0n. C\u00e1c gian h\u00e0ng do Havan Plus t\u1ed1i \u01b0u th\u01b0\u1eddng c\u00f3 giao di\u1ec7n r\u1ea5t b\u1eaft m\u1eaft v\u00e0 chuy\u00ean nghi\u1ec7p.<\/p><p>\u670d\u52a1 <strong>Shopee Ads<\/strong> c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao nh\u1edd s\u1ef1 t\u1ec9 m\u1ec9 trong t\u1eebng nh\u00f3m qu\u1ea3ng c\u00e1o. H\u1ecd chia nh\u1ecf ng\u00e2n s\u00e1ch \u0111\u1ec3 test li\u00ean t\u1ee5c nh\u1eb1m t\u00ecm ra c\u00f4ng th\u1ee9c chi\u1ebfn th\u1eafng. \u0110\u00e2y l\u00e0 c\u00e1ch l\u00e0m an to\u00e0n v\u00e0 hi\u1ec7u qu\u1ea3 cho c\u00e1c shop m\u1edbi b\u1eaft \u0111\u1ea7u.<\/p><h3>8. UpBase<\/h3><p>UpBase l\u00e0 m\u1ed9t Ecommerce Enabler tr\u1ebb nh\u01b0ng \u0111\u1ea7y n\u0103ng \u0111\u1ed9ng. H\u1ecd t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p gi\u1ea3i ph\u00e1p t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u D2C (Direct to Consumer). \u0110\u1ed9i ng\u0169 c\u1ee7a UpBase r\u1ea5t nh\u1ea1y b\u00e9n v\u1edbi c\u00e1c trend m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p><p>H\u1ecd s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh v\u00e0 lu\u00f4n cam k\u1ebft \u0111\u1ed3ng h\u00e0nh c\u00f9ng s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a kh\u00e1ch h\u00e0ng. D\u1ecbch v\u1ee5 c\u1ee7a UpBase kh\u00e1 linh ho\u1ea1t, ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u quy m\u00f4 doanh nghi\u1ec7p kh\u00e1c nhau t\u1eeb nh\u1ecf \u0111\u1ebfn l\u1edbn.<\/p><h3>9. Sapo Enterprise<\/h3><p>Xu\u1ea5t th\u00e2n l\u00e0 c\u00f4ng ty ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng, Sapo c\u0169ng cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o. L\u1ee3i th\u1ebf c\u1ee7a h\u1ecd l\u00e0 s\u1ef1 th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 v\u1eadn h\u00e0nh v\u00e0 t\u1ed3n kho. H\u1ecd gi\u00fap \u0111\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u gi\u1eefa qu\u1ea3ng c\u00e1o v\u00e0 kho h\u00e0ng \u0111\u1ec3 tr\u00e1nh t\u00ecnh tr\u1ea1ng \u201c\u0111\u1ed1t ti\u1ec1n\u201d khi h\u1ebft h\u00e0ng.<\/p><p>D\u1ecbch v\u1ee5 ch\u1ea1y <strong>Shopee Ads<\/strong> c\u1ee7a Sapo th\u01b0\u1eddng \u0111i k\u00e8m trong g\u00f3i gi\u1ea3i ph\u00e1p t\u1ed5ng th\u1ec3. N\u1ebfu b\u1ea1n \u0111ang s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m Sapo, vi\u1ec7c s\u1eed d\u1ee5ng th\u00eam d\u1ecbch v\u1ee5 ads c\u1ee7a h\u1ecd s\u1ebd mang l\u1ea1i s\u1ef1 \u0111\u1ed3ng b\u1ed9 cao.<\/p><h3>10. PMAX \u2013 Total Performance Marketing<\/h3><p>PMAX \u0111\u1ecbnh v\u1ecb m\u00ecnh l\u00e0 agency t\u1eadp trung v\u00e0o hi\u1ec7u qu\u1ea3 (Performance). H\u1ecd cam k\u1ebft c\u00e1c ch\u1ec9 s\u1ed1 kinh doanh cu\u1ed1i c\u00f9ng nh\u01b0 doanh thu v\u00e0 l\u1ee3i nhu\u1eadn. PMAX s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch th\u00f4ng minh \u0111a k\u00eanh \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a d\u00f2ng ti\u1ec1n.<\/p><p>\u6d3b\u52a8 <strong>Shopee Ads<\/strong> do PMAX th\u1ef1c hi\u1ec7n th\u01b0\u1eddng c\u00f3 t\u00ednh chi\u1ebfn l\u01b0\u1ee3c cao. H\u1ecd kh\u00f4ng ch\u1ec9 nh\u00ecn v\u00e0o ng\u1eafn h\u1ea1n m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng ph\u1ec5u kh\u00e1ch h\u00e0ng d\u00e0i h\u1ea1n. Tuy nhi\u00ean, m\u1ee9c ph\u00ed d\u1ecbch v\u1ee5 c\u1ee7a PMAX c\u0169ng thu\u1ed9c top cao tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p><div class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>T\u00ean Agency<\/th>\n<th>Th\u1ebf M\u1ea1nh N\u1ed5i B\u1eadt<\/th>\n<th>\u9002\u5408<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>DPS.MEDIA<\/strong><\/td>\n<td>Gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n, chi ph\u00ed t\u1ed1i \u01b0u<\/td>\n<td>SMEs, Startups, Brands<\/td>\n<\/tr>\n<tr>\n<td><strong>OnPoint<\/strong><\/td>\n<td>V\u1eadn h\u00e0nh A-Z, Logistics m\u1ea1nh<\/td>\n<td>Brand l\u1edbn, MNCs<\/td>\n<\/tr>\n<tr>\n<td><strong>CleverAds<\/strong><\/td>\n<td>C\u00f4ng ngh\u1ec7 Big Data, \u0110\u1ed1i t\u00e1c l\u1edbn<\/td>\n<td>Doanh nghi\u1ec7p m\u1edf r\u1ed9ng<\/td>\n<\/tr>\n<tr>\n<td><strong>Ecomobi<\/strong><\/td>\n<td>Social Selling, KOLs\/KOCs<\/td>\n<td>Ng\u00e0nh Fashion, Beauty<\/td>\n<\/tr>\n<tr>\n<td><strong>PMAX<\/strong><\/td>\n<td>\u6548\u679c\u8425\u9500<\/td>\n<td>Doanh nghi\u1ec7p c\u1ea7n cam k\u1ebft cao<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><h3>C\u00e1c Y\u1ebfu T\u1ed1 C\u1ea7n Xem X\u00e9t Khi Ch\u1ecdn 1 Trong 10 \u0110\u01a1n V\u1ecb<\/h3><ul>\n<li>X\u00e1c \u0111\u1ecbnh r\u00f5 ng\u00e2n s\u00e1ch v\u00e0 m\u1ee5c ti\u00eau giai \u0111o\u1ea1n n\u00e0y c\u1ee7a doanh nghi\u1ec7p b\u1ea1n l\u00e0 g\u00ec.<\/li>\n<li>So s\u00e1nh k\u1ef9 h\u1ed3 s\u01a1 n\u0103ng l\u1ef1c (Portfolio) c\u1ee7a t\u1eebng \u0111\u01a1n v\u1ecb trong ng\u00e0nh h\u00e0ng t\u01b0\u01a1ng t\u1ef1.<\/li>\n<li>Li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 nhi\u1ec7t t\u00ecnh v\u00e0 s\u1ef1 am hi\u1ec3u c\u1ee7a \u0111\u1ed9i ng\u0169 t\u01b0 v\u1ea5n.<\/li>\n<li>\u0110\u1ecdc k\u1ef9 c\u00e1c \u0111i\u1ec1u kho\u1ea3n trong h\u1ee3p \u0111\u1ed3ng m\u1eabu, \u0111\u1eb7c bi\u1ec7t l\u00e0 ph\u1ea7n cam k\u1ebft v\u00e0 b\u1ed3i th\u01b0\u1eddng.<\/li>\n<li>Tham kh\u1ea3o \u00fd ki\u1ebfn t\u1eeb c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi b\u00e1n h\u00e0ng tr\u00ean c\u00e1c h\u1ed9i nh\u00f3m uy t\u00edn.<\/li>\n<\/ul><h2>4. Quy Tr\u00ecnh Tri\u1ec3n Khai Shopee Ads Chu\u1ea9n Qu\u1ed1c T\u1ebf<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/4-quy-trinh-trien-khai-shopee-ads-chuan-quoc-te-1770944738767_dpsmedia.png\" alt=\"4. Quy Tr\u00ecnh Tri\u1ec3n Khai Shopee Ads Chu\u1ea9n Qu\u1ed1c T\u1ebf\" title=\"\"><\/p><p>M\u1ed9t quy tr\u00ecnh l\u00e0m vi\u1ec7c b\u00e0i b\u1ea3n l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng cho chi\u1ebfn d\u1ecbch. C\u00e1c agency chuy\u00ean nghi\u1ec7p \u0111\u1ec1u tu\u00e2n th\u1ee7 m\u1ed9t quy tr\u00ecnh ch\u1eb7t ch\u1ebd t\u1eeb kh\u00e2u nghi\u00ean c\u1ee9u \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m thi\u1ec3u sai s\u00f3t v\u00e0 \u0111\u1ea3m b\u1ea3o ti\u1ebfn \u0111\u1ed9 d\u1ef1 \u00e1n.<\/p><h3>B\u01b0\u1edbc 1: Audit Gian H\u00e0ng V\u00e0 Nghi\u00ean C\u1ee9u Th\u1ecb Tr\u01b0\u1eddng<\/h3><p>Tr\u01b0\u1edbc khi ch\u1ea1y qu\u1ea3ng c\u00e1o, agency s\u1ebd ti\u1ebfn h\u00e0nh \u201ckh\u00e1m s\u1ee9c kh\u1ecfe\u201d t\u1ed5ng qu\u00e1t cho gian h\u00e0ng c\u1ee7a b\u1ea1n. H\u1ecd ki\u1ec3m tra \u0111i\u1ec3m chu\u1ea9n SEO c\u1ee7a ti\u00eau \u0111\u1ec1, m\u00f4 t\u1ea3 v\u00e0 h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m. N\u1ebfu n\u1ed9i dung g\u1ed1c (Organic) ch\u01b0a t\u1ed1t, vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o s\u1ebd r\u1ea5t l\u00e3ng ph\u00ed.<\/p><p>\u0110\u1ed3ng th\u1eddi, h\u1ecd s\u1ebd nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh kho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c n\u00e0y bao g\u1ed3m ph\u00e2n t\u00edch gi\u00e1 b\u00e1n, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 b\u1ed9 t\u1eeb kh\u00f3a m\u00e0 \u0111\u1ed1i th\u1ee7 \u0111ang s\u1eed d\u1ee5ng. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c <strong>Shopee Ads<\/strong> \u6709\u6548\u3002<\/p><p>V\u00ed d\u1ee5, n\u1ebfu \u0111\u1ed1i th\u1ee7 \u0111ang th\u1ed1ng tr\u1ecb c\u00e1c t\u1eeb kh\u00f3a ng\u1eafn (Short-tail) v\u1edbi gi\u00e1 th\u1ea7u cao, agency c\u00f3 th\u1ec3 t\u01b0 v\u1ea5n b\u1ea1n t\u1eadp trung v\u00e0o t\u1eeb kh\u00f3a d\u00e0i (Long-tail). Chi\u1ebfn l\u01b0\u1ee3c ng\u00e1ch n\u00e0y gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u c\u1ee5 th\u1ec3 v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n nhi\u1ec1u.<\/p><h3>B\u01b0\u1edbc 2: L\u1eadp K\u1ebf Ho\u1ea1ch V\u00e0 Thi\u1ebft L\u1eadp Chi\u1ebfn D\u1ecbch<\/h3><p>D\u1ef1a tr\u00ean d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c, agency s\u1ebd x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch chi ti\u1ebft bao g\u1ed3m ng\u00e2n s\u00e1ch, nh\u00f3m s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c v\u00e0 m\u1ee5c ti\u00eau KPI. H\u1ecd s\u1ebd ph\u00e2n chia ng\u00e2n s\u00e1ch cho t\u1eebng lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o: \u0110\u1ea5u th\u1ea7u t\u1eeb kh\u00f3a, Qu\u1ea3ng c\u00e1o kh\u00e1m ph\u00e1 v\u00e0 Qu\u1ea3ng c\u00e1o Shop Ads.<\/p><p>Vi\u1ec7c thi\u1ebft l\u1eadp (Setup) chi\u1ebfn d\u1ecbch \u0111\u00f2i h\u1ecfi s\u1ef1 t\u1ec9 m\u1ec9 trong t\u1eebng th\u00f4ng s\u1ed1. T\u1eeb vi\u1ec7c ch\u1ecdn lo\u1ea1i \u0111\u1ed1i s\u00e1nh t\u1eeb kh\u00f3a (Ch\u00ednh x\u00e1c hay M\u1edf r\u1ed9ng) \u0111\u1ebfn c\u00e0i \u0111\u1eb7t gi\u00e1 th\u1ea7u v\u00e0 th\u1eddi gian hi\u1ec3n th\u1ecb. M\u1ed9t sai s\u00f3t nh\u1ecf \u1edf b\u01b0\u1edbc n\u00e0y c\u0169ng c\u00f3 th\u1ec3 l\u00e0m bay h\u01a1i ng\u00e2n s\u00e1ch trong v\u00e0i gi\u1edd.<\/p><p>Theo chuy\u00ean gia t\u1eeb DPS.MEDIA, c\u1ea5u tr\u00fac chi\u1ebfn d\u1ecbch n\u00ean \u0111\u01b0\u1ee3c chia nh\u1ecf theo danh m\u1ee5c s\u1ea3n ph\u1ea9m ho\u1eb7c m\u1ee5c ti\u00eau (B\u00e1n h\u00e0ng vs Nh\u1eadn di\u1ec7n). \u0110i\u1ec1u n\u00e0y gi\u00fap vi\u1ec7c theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u sau n\u00e0y tr\u1edf n\u00ean d\u1ec5 d\u00e0ng v\u00e0 ch\u00ednh x\u00e1c h\u01a1n.<\/p><h3>B\u01b0\u1edbc 3: T\u1ed1i \u01afu H\u00f3a Li\u00ean T\u1ee5c (Optimization)<\/h3><p>Ch\u1ea1y qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u1ea3i l\u00e0 \u201cc\u00e0i \u0111\u1eb7t r\u1ed3i qu\u00ean\u201d (Set and Forget). \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a li\u00ean t\u1ee5c h\u00e0ng ng\u00e0y, h\u00e0ng gi\u1edd. Agency s\u1ebd theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 bi\u1ebfn \u0111\u1ed9ng v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft \u0111\u1ec3 gi\u1eef v\u1eefng hi\u1ec7u qu\u1ea3.<\/p><p>C\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ed1i \u01b0u bao g\u1ed3m: T\u0103ng gi\u00e1 th\u1ea7u cho t\u1eeb kh\u00f3a hi\u1ec7u qu\u1ea3, t\u1eaft t\u1eeb kh\u00f3a k\u00e9m, th\u00eam t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch theo khung gi\u1edd v\u00e0ng. H\u1ecd c\u0169ng s\u1ebd th\u1ef1c hi\u1ec7n A\/B Testing v\u1ec1 h\u00ecnh \u1ea3nh v\u00e0 n\u1ed9i dung \u0111\u1ec3 t\u00ecm ra phi\u00ean b\u1ea3n t\u1ed1t nh\u1ea5t.<\/p><p>Th\u1ef1c t\u1ebf cho th\u1ea5y, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a t\u1ed1t c\u00f3 th\u1ec3 gi\u00fap t\u0103ng ch\u1ec9 s\u1ed1 ROI l\u00ean \u0111\u1ebfn 200%. Agency s\u1ebd g\u1eedi b\u00e1o c\u00e1o c\u1eadp nh\u1eadt t\u00ecnh h\u00ecnh \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 b\u1ea1n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c ti\u1ebfn \u0111\u1ed9. S\u1ef1 ch\u1ee7 \u0111\u1ed9ng trong kh\u00e2u n\u00e0y th\u1ec3 hi\u1ec7n n\u0103ng l\u1ef1c th\u1ef1c s\u1ef1 c\u1ee7a \u0111\u01a1n v\u1ecb ch\u1ea1y <strong>Shopee Ads<\/strong>.<\/p><h3>B\u01b0\u1edbc 4: M\u1edf R\u1ed9ng Quy M\u00f4 (Scaling)<\/h3><p>Khi \u0111\u00e3 t\u00ecm ra c\u00f4ng th\u1ee9c chi\u1ebfn th\u1eafng (Winning Formula), agency s\u1ebd ti\u1ebfn h\u00e0nh m\u1edf r\u1ed9ng quy m\u00f4. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 t\u0103ng ng\u00e2n s\u00e1ch cho c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu v\u1ec1 nhi\u1ec1u \u0111\u01a1n h\u00e0ng h\u01a1n. Tuy nhi\u00ean, vi\u1ec7c scaling c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n c\u1ea9n tr\u1ecdng \u0111\u1ec3 tr\u00e1nh vi\u1ec7c gi\u00e1 th\u1ea7u b\u1ecb \u0111\u1ed9i l\u00ean qu\u00e1 cao.<\/p><div class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Giai \u0110o\u1ea1n<\/th>\n<th>\u4e3b\u8981\u76ee\u6807<\/th>\n<th>Ho\u1ea1t \u0110\u1ed9ng Tr\u1ecdng T\u00e2m<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u7b2c1-2\u5468<\/strong><\/td>\n<td>Thu th\u1eadp d\u1eef li\u1ec7u (Learning Phase)<\/td>\n<td>Test t\u1eeb kh\u00f3a, test gi\u00e1 th\u1ea7u, test m\u1eabu qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n<tr>\n<td><strong>\u7b2c3-4\u5468<\/strong><\/td>\n<td>T\u1ed1i \u01b0u h\u00f3a ch\u1ec9 s\u1ed1 (Optimization)<\/td>\n<td>L\u1ecdc t\u1eeb kh\u00f3a, \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch, c\u1ea3i thi\u1ec7n CTR<\/td>\n<\/tr>\n<tr>\n<td><strong>Th\u00e1ng 2+<\/strong><\/td>\n<td>T\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 (Scaling)<\/td>\n<td>M\u1edf r\u1ed9ng b\u1ed9 t\u1eeb kh\u00f3a, t\u0103ng ng\u00e2n s\u00e1ch nh\u00f3m hi\u1ec7u qu\u1ea3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><blockquote>\n<p><strong>\u5c0f\u8d34\u58eb\uff1a<\/strong> H\u00e3y y\u00eau c\u1ea7u agency gi\u1ea3i th\u00edch r\u00f5 l\u00fd do cho m\u1ed7i l\u1ea7n thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c l\u1edbn. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n h\u1ecdc h\u1ecfi th\u00eam ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ea3m b\u1ea3o h\u1ecd \u0111ang l\u00e0m vi\u1ec7c \u0111\u00fang h\u01b0\u1edbng.<\/p>\n<\/blockquote><h2>5. B\u1ea3ng Gi\u00e1 V\u00e0 C\u00e1c L\u01b0u \u00dd Khi K\u00fd H\u1ee3p \u0110\u1ed3ng Shopee Ads<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/5-bang-gia-va-cac-luu-y-khi-ky-hop-dong-shopee-ads-1770944792488_dpsmedia.png\" alt=\"5. B\u1ea3ng Gi\u00e1 V\u00e0 C\u00e1c L\u01b0u \u00dd Khi K\u00fd H\u1ee3p \u0110\u1ed3ng Shopee Ads\" title=\"\"><\/p><p>Chi ph\u00ed lu\u00f4n l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c quan t\u00e2m h\u00e0ng \u0111\u1ea7u. Hi\u1ec3u r\u00f5 c\u00e1c m\u00f4 h\u00ecnh t\u00ednh ph\u00ed v\u00e0 c\u00e1c \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng s\u1ebd gi\u00fap b\u1ea1n tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng tranh ch\u1ea5p kh\u00f4ng \u0111\u00e1ng c\u00f3 v\u1ec1 sau. Th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay c\u00f3 3 m\u00f4 h\u00ecnh b\u00e1o gi\u00e1 ch\u00ednh.<\/p><h3>C\u00e1c M\u00f4 H\u00ecnh T\u00ednh Ph\u00ed Ph\u1ed5 Bi\u1ebfn<\/h3><p><strong>M\u00f4 h\u00ecnh 1: Ph\u00ed qu\u1ea3n l\u00fd c\u1ed1 \u0111\u1ecbnh (Fixed Fee).<\/strong> B\u1ea1n tr\u1ea3 m\u1ed9t kho\u1ea3n ti\u1ec1n c\u1ed1 \u0111\u1ecbnh h\u00e0ng th\u00e1ng cho agency, b\u1ea5t k\u1ec3 ng\u00e2n s\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o l\u00e0 bao nhi\u00eau. M\u00f4 h\u00ecnh n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c shop c\u00f3 ng\u00e2n s\u00e1ch nh\u1ecf v\u00e0 \u1ed5n \u0111\u1ecbnh. \u01afu \u0111i\u1ec3m l\u00e0 d\u1ec5 d\u1ef1 to\u00e1n chi ph\u00ed, nh\u01b0ng nh\u01b0\u1ee3c \u0111i\u1ec3m l\u00e0 agency c\u00f3 th\u1ec3 thi\u1ebfu \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 \u0111\u1ed9t ph\u00e1 doanh s\u1ed1.<\/p><p><strong>M\u00f4 h\u00ecnh 2: Ph\u00ed theo % ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o.<\/strong> Agency s\u1ebd thu ph\u00ed d\u1ef1a tr\u00ean % t\u1ed5ng s\u1ed1 ti\u1ec1n b\u1ea1n chi cho <strong>Shopee Ads<\/strong> (th\u01b0\u1eddng t\u1eeb 10-20%). M\u00f4 h\u00ecnh n\u00e0y khuy\u1ebfn kh\u00edch agency ch\u1ea1y nhi\u1ec1u \u0111\u1ec3 thu ph\u00ed nhi\u1ec1u, n\u00ean c\u1ea7n c\u00f3 s\u1ef1 ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd v\u1ec1 hi\u1ec7u qu\u1ea3 (ROI) \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed.<\/p><p><strong>M\u00f4 h\u00ecnh 3: Ph\u00ed d\u1ef1a tr\u00ean hi\u1ec7u qu\u1ea3 (Performance Based).<\/strong> \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh ti\u00ean ti\u1ebfn nh\u1ea5t. Ph\u00ed d\u1ecbch v\u1ee5 bao g\u1ed3m m\u1ed9t ph\u1ea7n c\u1ee9ng th\u1ea5p + th\u01b0\u1edfng theo doanh s\u1ed1 ho\u1eb7c l\u1ee3i nhu\u1eadn \u0111\u1ea1t \u0111\u01b0\u1ee3c. \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh Win-Win, bu\u1ed9c agency ph\u1ea3i n\u1ed7 l\u1ef1c t\u1ed1i \u0111a \u0111\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf cho kh\u00e1ch h\u00e0ng.<\/p><h3>Nh\u1eefng B\u1eaby C\u1ea7n Tr\u00e1nh Trong H\u1ee3p \u0110\u1ed3ng<\/h3><p>Khi k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng thu\u00ea ch\u1ea1y <strong>Shopee Ads<\/strong>, h\u00e3y \u0111\u1ecdc k\u1ef9 c\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u1ec1 cam k\u1ebft. Tr\u00e1nh xa c\u00e1c \u0111\u01a1n v\u1ecb cam k\u1ebft \u201cRa \u0111\u01a1n 100%\u201d m\u00e0 kh\u00f4ng c\u1ea7n bi\u1ebft s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec. Trong marketing, kh\u00f4ng c\u00f3 g\u00ec l\u00e0 ch\u1eafc ch\u1eafn tuy\u1ec7t \u0111\u1ed1i, ch\u1ec9 c\u00f3 n\u1ed7 l\u1ef1c t\u1ed1i \u01b0u \u0111\u1ec3 \u0111\u1ea1t x\u00e1c su\u1ea5t cao nh\u1ea5t.<\/p><p>Ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c kho\u1ea3n ph\u1ee5 ph\u00ed \u1ea9n. M\u1ed9t s\u1ed1 \u0111\u01a1n v\u1ecb b\u00e1o gi\u00e1 d\u1ecbch v\u1ee5 r\u1ea5t r\u1ebb nh\u01b0ng l\u1ea1i thu th\u00eam ph\u00ed thi\u1ebft k\u1ebf banner, ph\u00ed setup ban \u0111\u1ea7u ho\u1eb7c ph\u00ed b\u00e1o c\u00e1o. H\u00e3y y\u00eau c\u1ea7u m\u1ed9t b\u1ea3ng b\u00e1o gi\u00e1 tr\u1ecdn g\u00f3i (All-in-one) \u0111\u1ec3 d\u1ec5 d\u00e0ng so s\u00e1nh.<\/p><p>Ngo\u00e0i ra, h\u00e3y c\u1ea9n th\u1eadn v\u1edbi \u0111i\u1ec1u kho\u1ea3n v\u1ec1 b\u1ea3o m\u1eadt th\u00f4ng tin. D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a b\u1ea1n l\u00e0 t\u00e0i s\u1ea3n m\u1eadt. H\u1ee3p \u0111\u1ed3ng ph\u1ea3i c\u00f3 \u0111i\u1ec1u kho\u1ea3n ph\u1ea1t n\u1eb7ng n\u1ebfu agency \u0111\u1ec3 l\u1ed9 th\u00f4ng tin n\u00e0y cho \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p><p>V\u00ed d\u1ee5 th\u1ef1c t\u1ebf, nhi\u1ec1u shop \u0111\u00e3 b\u1ecb m\u1ea5t data kh\u00e1ch h\u00e0ng v\u00e0o tay \u0111\u1ed1i th\u1ee7 do agency qu\u1ea3n l\u00fd l\u1ecfng l\u1ebbo. \u0110\u1ec3 b\u1ea3o v\u1ec7 m\u00ecnh, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng h\u1ee3p \u0111\u1ed3ng ph\u00e1p l\u00fd ch\u1eb7t ch\u1ebd v\u00e0 y\u00eau c\u1ea7u k\u00fd cam k\u1ebft b\u1ea3o m\u1eadt (NDA) ri\u00eang bi\u1ec7t n\u1ebfu c\u1ea7n thi\u1ebft.<\/p><h3>Checklist Tr\u01b0\u1edbc Khi Xu\u1ed1ng B\u00fat K\u00fd H\u1ee3p \u0110\u1ed3ng<\/h3><ul>\n<li>X\u00e1c nh\u1eadn r\u00f5 ai l\u00e0 ng\u01b0\u1eddi s\u1edf h\u1eefu t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o (b\u1ea1n hay agency).<\/li>\n<li>Quy \u0111\u1ecbnh r\u00f5 th\u1eddi gian v\u00e0 h\u00ecnh th\u1ee9c thanh to\u00e1n (tr\u1ea3 tr\u01b0\u1edbc hay tr\u1ea3 sau).<\/li>\n<li>Th\u1ed1ng nh\u1ea5t c\u00e1c ch\u1ec9 s\u1ed1 KPI c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c.<\/li>\n<li>\u0110i\u1ec1u kho\u1ea3n ch\u1ea5m d\u1ee9t h\u1ee3p \u0111\u1ed3ng tr\u01b0\u1edbc th\u1eddi h\u1ea1n n\u1ebfu kh\u00f4ng \u0111\u1ea1t KPI.<\/li>\n<li>Quy \u0111\u1ecbnh v\u1ec1 vi\u1ec7c h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt ngo\u00e0i gi\u1edd h\u00e0nh ch\u00ednh ho\u1eb7c ng\u00e0y l\u1ec5\/T\u1ebft.<\/li>\n<li>Ki\u1ec3m tra t\u01b0 c\u00e1ch ph\u00e1p nh\u00e2n c\u1ee7a c\u00f4ng ty agency \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ph\u00e1p l\u00fd.<\/li>\n<\/ul><div class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>M\u00f4 H\u00ecnh Ph\u00ed<\/th>\n<th>\u4f18\u70b9<\/th>\n<th>\u7f3a\u70b9<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Ph\u00ed C\u1ed1 \u0110\u1ecbnh<\/strong><\/td>\n<td>D\u1ec5 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh<\/td>\n<td>Agency \u00edt \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng<\/td>\n<\/tr>\n<tr>\n<td><strong>% Ng\u00e2n S\u00e1ch<\/strong><\/td>\n<td>Agency ch\u1ee7 \u0111\u1ed9ng scale<\/td>\n<td>D\u1ec5 b\u1ecb \u201cv\u1ebd\u201d th\u00eam ng\u00e2n s\u00e1ch<\/td>\n<\/tr>\n<tr>\n<td><strong>\u6548\u679c<\/strong><\/td>\n<td>R\u1ee7i ro th\u1ea5p, Win-Win<\/td>\n<td>Ph\u00ed th\u01b0\u1edfng c\u00f3 th\u1ec3 r\u1ea5t cao<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><blockquote>\n<p><strong>L\u1eddi khuy\u00ean c\u1ed1t l\u00f5i:<\/strong> H\u00e3y coi chi ph\u00ed thu\u00ea agency l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0, kh\u00f4ng ph\u1ea3i chi ph\u00ed m\u1ea5t \u0111i. N\u1ebfu b\u1ecf ra 10 \u0111\u1ed3ng m\u00e0 thu v\u1ec1 30 \u0111\u1ed3ng th\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 h\u1eddi, b\u1ea5t k\u1ec3 m\u1ee9c ph\u00ed d\u1ecbch v\u1ee5 l\u00e0 bao nhi\u00eau.<\/p>\n<\/blockquote><h2>\u603b\u7ed3<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/ket-luan-1770944852141_dpsmedia.png\" alt=\"\u603b\u7ed3\" title=\"\"><\/p><p>Vi\u1ec7c thu\u00ea Agency ch\u1ea1y <strong>Shopee Ads<\/strong> l\u00e0 b\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p SME b\u1ee9t ph\u00e1 trong b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ea1nh tranh kh\u1ed1c li\u1ec7t. M\u1ed9t \u0111\u1ed1i t\u00e1c chuy\u00ean nghi\u1ec7p kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n t\u1ed1i \u01b0u chi ph\u00ed qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n mang l\u1ea1i nh\u1eefng t\u01b0 v\u1ea5n gi\u00e1 tr\u1ecb v\u1ec1 v\u1eadn h\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n. \u0110\u1eebng \u0111\u1ec3 s\u1ef1 ch\u1ea7n ch\u1eeb l\u00e0m m\u1ea5t \u0111i c\u01a1 h\u1ed9i chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n.<\/p><p>Qua b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i hy v\u1ecdng b\u1ea1n \u0111\u00e3 c\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 b\u1ee9c tranh th\u1ecb tr\u01b0\u1eddng agency t\u1ea1i Vi\u1ec7t Nam. T\u1eeb nh\u1eefng ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn kh\u1eaft khe \u0111\u1ebfn danh s\u00e1ch 10 \u0111\u01a1n v\u1ecb uy t\u00edn, t\u1ea5t c\u1ea3 \u0111\u1ec1u nh\u1eb1m m\u1ee5c \u0111\u00edch gi\u00fap b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t nh\u1ea5t. H\u00e3y nh\u1edb r\u1eb1ng, s\u1ef1 th\u00e0nh c\u00f4ng tr\u00ean Shopee kh\u00f4ng \u0111\u1ebfn t\u1eeb may m\u1eafn, n\u00f3 \u0111\u1ebfn t\u1eeb s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng v\u00e0 l\u1ef1a ch\u1ecdn \u0111\u00fang ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh.<\/p><p>\u9700\u7262\u8bb0\u8981\u70b9\uff1a<\/p><ul>\n<li>Hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a doanh nghi\u1ec7p tr\u01b0\u1edbc khi t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c.<\/li>\n<li>\u01afu ti\u00ean c\u00e1c agency c\u00f3 kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn v\u00e0 cam k\u1ebft KPI minh b\u1ea1ch.<\/li>\n<li>\u0110\u1eebng ch\u1ec9 nh\u00ecn v\u00e0o gi\u00e1 r\u1ebb, h\u00e3y nh\u00ecn v\u00e0o hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 (ROI).<\/li>\n<li>Lu\u00f4n ki\u1ec3m so\u00e1t t\u00e0i kho\u1ea3n v\u00e0 y\u00eau c\u1ea7u b\u00e1o c\u00e1o minh b\u1ea1ch, real-time.<\/li>\n<li>DPS.MEDIA v\u00e0 c\u00e1c \u0111\u01a1n v\u1ecb top \u0111\u1ea7u l\u00e0 nh\u1eefng l\u1ef1a ch\u1ecdn an to\u00e0n v\u00e0 hi\u1ec7u qu\u1ea3.<\/li>\n<li>H\u1ee3p \u0111\u1ed3ng c\u1ea7n ch\u1eb7t ch\u1ebd v\u1ec1 quy\u1ec1n l\u1ee3i v\u00e0 b\u1ea3o m\u1eadt th\u00f4ng tin.<\/li>\n<\/ul><p>N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t gi\u1ea3i ph\u00e1p <strong>Shopee Ads<\/strong> chuy\u00ean nghi\u1ec7p, t\u1eadn t\u00e2m v\u00e0 hi\u1ec7u qu\u1ea3, h\u00e3y b\u1eaft \u0111\u1ea7u h\u00e0nh \u0111\u1ed9ng ngay h\u00f4m nay. Th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ch\u1edd \u0111\u1ee3i b\u1ea5t k\u1ef3 ai, v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n c\u0169ng v\u1eady. H\u00e3y li\u00ean h\u1ec7 v\u1edbi c\u00e1c chuy\u00ean gia \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p nh\u1ea5t cho gian h\u00e0ng c\u1ee7a m\u00ecnh.<\/p><p>B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 b\u00f9ng n\u1ed5 doanh s\u1ed1 v\u00e0 th\u1ed1ng tr\u1ecb ng\u00e0nh h\u00e0ng c\u1ee7a m\u00ecnh ch\u01b0a? H\u00e3y \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn ho\u1eb7c li\u00ean h\u1ec7 ngay v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh chinh ph\u1ee5c \u0111\u1ec9nh cao doanh s\u1ed1!<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n           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}\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%a6%82%e4%bd%95%e7%bb%99%e6%89%8b%e5%b7%a5%e5%8c%96%e5%a6%86%e5%93%81%e5%93%81%e7%89%8c%e5%8f%96%e5%90%8d%e6%89%8d%e8%83%bd%e8%b5%b0%e7%ba%a2\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u5982\u4f55\u4e3a\u624b\u5de5\u5316\u5986\u54c1\u54c1\u724c\u53d6\u540d\u6613\u4e8e\u75c5\u6bd2\u5f0f\u4f20\u64ad<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/vingroup-%e7%89%b5%e6%b6%89-68-%e4%b8%aa%e4%ba%ba%e7%bb%84%e7%bb%87%e4%bc%a0%e6%92%ad%e8%99%9a%e5%81%87%e4%bf%a1%e6%81%af\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Vingroup\u8d77\u8bc968\u540d\u4e2a\u4eba\u53ca\u7ec4\u7ec7\u4f20\u64ad\u865a\u5047\u4fe1\u606f<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/n8n-%e5%85%a8%e9%9d%a2%e8%87%aa%e5%8a%a8%e5%8f%91%e5%b8%83%e5%88%b0-pinterest-%e6%95%99%e7%a8%8b%e6%9b%b4%e6%96%b0\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u5168\u9762\u6307\u5357\uff1a\u4f7f\u7528 n8n \u81ea\u52a8\u53d1\u5e03\u5230 Pinterest\uff08\u66f4\u65b0\uff09<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/tiktok-stories-ads-%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e8%bf%99%e7%a7%8d%e6%96%b0%e6%a0%bc%e5%bc%8f\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">TikTok\u6545\u4e8b\u5e7f\u544a\uff1a\u5982\u4f55\u5229\u7528\u8fd9\u4e00\u65b0\u5e7f\u544a\u5f62\u5f0f<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/fen-xi-shi-chang-ye-logistics-tai-viet-nam-nam-2024-2025-xu-huong-va-trien-vong\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">2024-2025\u5e74\u8d8a\u5357\u7269\u6d41\u884c\u4e1a\u5e02\u573a\u5206\u6790\uff1a\u8d8b\u52bf\u4e0e\u524d\u666f<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/xay-dung-thuong-hieu-ca-nhan-ben-vung-tu-bai-hoc-tiktok\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">TikTok\u201c\u5076\u50cf\u201d\u5d29\u584c\u5256\u6790\uff1a\u6784\u5efa\u53ef\u6301\u7eed\u4e2a\u4eba\u54c1\u724c\u6559\u8bad<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Shopee Ads l\u00e0 ch\u00eca kh\u00f3a b\u00f9ng n\u1ed5 doanh s\u1ed1 2026. Kh\u00e1m ph\u00e1 danh s\u00e1ch 10 agency uy t\u00edn nh\u1ea5t gi\u00fap b\u1ea1n t\u1ed1i \u01b0u chi ph\u00ed v\u00e0 gia t\u0103ng l\u1ee3i nhu\u1eadn ngay h\u00f4m nay.<\/p>","protected":false},"author":0,"featured_media":36835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1924,1203],"tags":[],"class_list":["post-36833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dich-vu-shopee","category-shopee-marketing"],"acf":[],"rankmath_keywords":{"primary":"Shopee Ads, qu\u1ea3ng c\u00e1o Shopee, thu\u00ea ch\u1ea1y qu\u1ea3ng c\u00e1o Shopee, d\u1ecbch v\u1ee5 Shopee Ads, agency Shopee uy t\u00edn","secondary":["qu\u1ea3ng c\u00e1o Shopee","thu\u00ea ch\u1ea1y qu\u1ea3ng c\u00e1o Shopee","d\u1ecbch v\u1ee5 Shopee Ads","agency Shopee uy t\u00edn"]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"Shopee Ads, qu\u1ea3ng c\u00e1o Shopee, thu\u00ea ch\u1ea1y qu\u1ea3ng c\u00e1o Shopee, d\u1ecbch v\u1ee5 Shopee Ads, agency Shopee uy t\u00edn","seo_keywords":{"primary":"Shopee Ads, qu\u1ea3ng c\u00e1o Shopee, thu\u00ea ch\u1ea1y qu\u1ea3ng c\u00e1o Shopee, d\u1ecbch v\u1ee5 Shopee Ads, agency Shopee uy t\u00edn","secondary":["qu\u1ea3ng c\u00e1o Shopee","thu\u00ea ch\u1ea1y qu\u1ea3ng c\u00e1o Shopee","d\u1ecbch v\u1ee5 Shopee Ads","agency Shopee uy t\u00edn"]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/36833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=36833"}],"version-history":[{"count":2,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/36833\/revisions"}],"predecessor-version":[{"id":36842,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/36833\/revisions\/36842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/36835"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=36833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=36833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=36833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}