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decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/tieu-chi-chon-agency-truyen-thong-360-uy-tin-1770658549611_dpsmedia.png\" alt=\"\u9009\u62e9\u4fe1\u8a89360\u4f20\u64ad\u673a\u6784\u7684\u6807\u51c6\" title=\"\"><\/p><p>\u5f53\u524d\u5e02\u573a\u4e0a\u6709\u6570\u5343\u5bb6\u8425\u9500\u670d\u52a1\u4f9b\u5e94\u5546\u3002\u7136\u800c\uff0c\u8981\u627e\u5230\u4e00\u5bb6\u771f\u6b63\u5177\u5907\u6267\u884c\u80fd\u529b\u7684agency\u6765\u5f00\u5c55 <strong>360\u4f20\u64ad<\/strong> 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execution\uff09\u89c1\u9762\u3002\u6709\u65f6\u8d1f\u8d23\u9500\u552e\u63d0\u6848\u7684\u4eba\u975e\u5e38\u64c5\u957f\u9500\u552e\uff0c\u4f46\u771f\u6b63\u6267\u884c\u5de5\u4f5c\u7684\u56e2\u961f\u5374\u53ef\u80fd\u662f\u7f3a\u4e4f\u7ecf\u9a8c\u7684\u5b9e\u4e60\u751f\u3002.<\/p><p>agency\u56e2\u961f\u4eba\u5458\u7684\u7a33\u5b9a\u6027\u540c\u6837\u503c\u5f97\u5173\u6ce8\u3002\u4e00\u5bb6\u4eba\u5458\u9891\u7e41\u66f4\u6362\u7684agency\u4f1a\u5bfc\u81f4\u60a8\u7684\u9879\u76ee\u4e2d\u65ad\uff0c\u5e76\u5931\u53bb\u6267\u884c\u8fc7\u7a0b\u4e2d\u7684\u4e00\u81f4\u6027\u3002.<\/p><h3>\u900f\u660e\u7684\u62a5\u544a\u7cfb\u7edf<\/h3><p>\u900f\u660e\u5ea6\u662f\u5408\u4f5c\u5173\u7cfb\u4e2d\u7684\u751f\u5b58\u8981\u7d20\u3002agency\u9700\u8981\u63d0\u4f9b\u6e05\u6670\u7684\u62a5\u544a\u7cfb\u7edf\uff0c\u5e76\u8fdb\u884c\u5b9e\u65f6\u66f4\u65b0\uff08real-time\uff09\uff0c\u8ba9\u5ba2\u6237\u638c\u63e1\u9879\u76ee\u60c5\u51b5\u3002.<\/p><p>\u8861\u91cf\u6307\u6807\uff08KPIs\uff09\u5fc5\u987b\u5728\u4e00\u5f00\u59cb\u5c31\u8fbe\u6210\u4e00\u81f4\u3002\u907f\u514d\u90a3\u4e9b\u7b3c\u7edf\u3001\u534e\u4e3d\u5374\u65e0\u6cd5\u4f53\u73b0\u5b9e\u9645\u4e1a\u52a1\u6548\u679c\u7684\u62a5\u544a\u3002.<\/p><p>DPS.MEDIA\u59cb\u7ec8\u5efa\u8bae\u5ba2\u6237\u8981\u6c42\u76f4\u63a5\u8bbf\u95ee\u5e7f\u544a\u8d26\u6237\u3002\u8fd9\u80fd\u591f\u786e\u4fdd\u9884\u7b97\u548c\u6570\u636e\u7684\u771f\u5b9e\u6027\u3002.<\/p><h3>\u521b\u65b0\u4e0e\u9769\u65b0\u80fd\u529b<\/h3><p>\u5728\u6bcf\u5c0f\u65f6\u90fd\u5728\u53d8\u5316\u7684\u6570\u5b57\u73af\u5883\u4e2d\uff0cagency\u9700\u8981\u5177\u5907\u5feb\u901f\u8ddf\u8fdb\u8d8b\u52bf\u7684\u80fd\u529b\u3002\u521b\u65b0\u4e0d\u4ec5\u4f53\u73b0\u5728\u6f02\u4eae\u7684\u89c6\u89c9\u8bbe\u8ba1\u4e0a\uff0c\u4e5f\u4f53\u73b0\u5728\u65b0\u9896\u7684\u95ee\u9898\u89e3\u51b3\u65b9\u5f0f\u4e0a\u3002.<\/p><p>\u8bf7\u67e5\u770b\u4ed6\u4eec\u8fd1\u671f\u7684\u8425\u9500\u6d3b\u52a8\u3002\u4ed6\u4eec\u662f\u5426\u6562\u4e8e\u5c1d\u8bd5Short Video\u3001Podcast\u6216Interactive Content\u7b49\u65b0\u5185\u5bb9\u5f62\u5f0f\uff1f\u8fd8\u662f\u4ecd\u7136\u6cbf\u7528\u9648\u65e7\u7684\u5957\u8def\uff1f<\/p><h3>Agency\u80fd\u529b\u8bc4\u4f30\u6e05\u5355<\/h3><ul>\n<li>\u80fd\u529b\u6863\u6848\uff08Portfolio\uff09\u4e2d\u662f\u5426\u6709\u4e0e\u60a8\u6240\u5728\u884c\u4e1a\u76f8\u5173\u7684\u9879\u76ee\uff1f<\/li>\n<li>\u5de5\u4f5c\u6d41\u7a0b\u662f\u5426\u6e05\u6670\u3001\u4e13\u4e1a\uff0c\u5e76\u6709\u8fdb\u5ea6\u627f\u8bfa\uff1f<\/li>\n<li>\u4ed6\u4eec\u4f7f\u7528\u7684\u5de5\u5177\u548c\u6280\u672f\u662f\u5426\u73b0\u4ee3\u5316\uff0c\u5e76\u80fd\u5f88\u597d\u5730\u652f\u6301\u6548\u679c\u8861\u91cf\uff1f<\/li>\n<li>\u4ed6\u4eec\u8fc7\u53bb\u5ba2\u6237\u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\u7684\u53cd\u9988\u5982\u4f55\uff1f<\/li>\n<li>\u4ed6\u4eec\u7684\u54a8\u8be2\u662f\u5426\u57fa\u4e8e\u5b9e\u9645\u6570\u636e\uff0c\u8fd8\u662f\u53ea\u662f\u7a7a\u6d1e\u7684\u627f\u8bfa\uff1f<\/li>\n<li>\u6cd5\u5f8b\u5408\u540c\u662f\u5426\u4e25\u8c28\uff0c\u5e76\u80fd\u4fdd\u62a4\u53cc\u65b9\u6743\u76ca\uff1f<\/li>\n<\/ul><h3>\u5408\u4f5c\u4f19\u4f34\u9009\u62e9\u793a\u4f8b<\/h3><p><strong>\u6848\u4f8b1\uff1a<\/strong> \u4e00\u5bb6\u623f\u5730\u4ea7\u4f01\u4e1a\u9009\u62e9\u4e86\u4e00\u5bb6\u4e13\u6ce8\u4e8eFMCG\u7684agency\u3002\u7ed3\u679c\u54c1\u724c\u5f62\u8c61\u8fc7\u4e8e\u201c\u5e7c\u7a1a\u201d\uff0c\u4e0d\u7b26\u5408\u9ad8\u7aef\u5ba2\u6237\u7fa4\u4f53\uff0c\u5bfc\u81f4\u5927\u91cf\u9884\u7b97\u6d6a\u8d39\uff0c\u5374\u6ca1\u6709\u83b7\u5f97\u9ad8\u8d28\u91cf\u7684\u6f5c\u5728\u5ba2\u6237\u3002.<\/p><p><strong>\u6848\u4f8b2\uff1a<\/strong> \u4e00\u5bb6F&amp;B\u8fde\u9501\u4f01\u4e1a\u4e0e\u4e00\u5bb6\u64c5\u957f <strong>360\u4f20\u64ad<\/strong> \u548cLocal SEO\u7684agency\u5408\u4f5c\u3002\u7ed3\u679c\uff0c\u901a\u8fc7\u7ed3\u5408Facebook\u5e7f\u544a\u5438\u5f15\u987e\u5ba2\u5230\u5e97\u5e76\u4f18\u5316Google Maps\uff0c\u8425\u6536\u589e\u957f\u4e8640%\u3002.<\/p><h2>\u8d8a\u5357\u9876\u7ea720+ 360\u4f20\u64ad\u673a\u6784<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/top-20-agency-truyen-thong-360-hang-dau-viet-nam-1770658595895_dpsmedia.png\" alt=\"\u8d8a\u5357\u9876\u7ea720+ 360\u4f20\u64ad\u673a\u6784\" title=\"\"><\/p><p>\u4e3a\u4e86\u5e2e\u52a9\u60a8\u8282\u7701\u641c\u7d22\u65f6\u95f4\uff0c\u6211\u4eec\u5df2\u7ecf\u6c47\u603b\u5e76\u5206\u7c7b\u4e86\u63d0\u4f9b <strong>360\u4f20\u64ad<\/strong> \u670d\u52a1\u7684\u6700\u503c\u5f97\u4fe1\u8d56\u7684\u673a\u6784\u3002\u8be5\u540d\u5355\u57fa\u4e8e\u5b9e\u9645\u80fd\u529b\u4ee5\u53ca\u4f01\u4e1a\u754c\u7684\u8bc4\u4ef7\u3002.<\/p><h3>Global Agency\u7ec4\uff08\u5927\u578b\u673a\u6784\uff09<\/h3><p>\u8fd9\u4e9b\u662f\u8de8\u56fd\u4f20\u64ad\u96c6\u56e2\uff0c\u9002\u5408\u62e5\u6709\u201c\u5de8\u989d\u201d\u9884\u7b97\u7684\u5927\u578b\u54c1\u724c\u3002\u4ee3\u8868\u6027\u673a\u6784\u5305\u62ec\uff1aOgilvy Vietnam\u3001Dentsu Vietnam\u3001Leo Burnett\u3001GroupM\u3001TBWA\u3002.<\/p><p>\u8fd9\u4e00\u7fa4\u4f53\u7684\u4f18\u52bf\u5728\u4e8e\u56fd\u9645\u6807\u51c6\u5316\u6d41\u7a0b\u3001\u9ad8\u5c42\u6b21\u6218\u7565\u601d\u7ef4\u4ee5\u53ca\u5e7f\u6cdb\u7684\u5173\u7cfb\u7f51\u7edc\u3002\u4ed6\u4eec\u901a\u5e38\u638c\u63e1\u5e02\u573a\u4e0a\u89c4\u6a21\u6700\u5927\u7684\u5ba2\u6237\u8d26\u6237\u3002.<\/p><p>\u7136\u800c\uff0c\u4ed6\u4eec\u7684\u670d\u52a1\u8d39\u7528\u975e\u5e38\u9ad8\uff0c\u5ba1\u6279\u6d41\u7a0b\u901a\u5e38\u4e5f\u8f83\u4e3a\u590d\u6742\u4e14\u8017\u65f6\u3002\u8fd9\u53ef\u80fd\u4e0d\u9002\u5408\u9700\u8981\u7075\u6d3b\u6027\u548c\u901f\u5ea6\u7684SMEs\u3002.<\/p><h3>Local Agency\u7ec4\uff08\u56fd\u5185\u9886\u5148\u673a\u6784\uff09<\/h3><p>\u672c\u571fagency\u51ed\u501f\u5bf9\u672c\u5730\u6587\u5316\u7684\u6df1\u523b\u7406\u89e3\u786e\u7acb\u4e86\u81ea\u8eab\u5730\u4f4d\u3002\u4ee3\u8868\u6027\u673a\u6784\u5305\u62ec\uff1aVCCorp\u3001Novaon\u3001CleverAds\u3001Eplus\u3001April Advertising\u3002.<\/p><p>\u4ed6\u4eec\u5728\u6280\u672f\u65b9\u9762\u5177\u6709\u4f18\u52bf\uff0c\u5e76\u62e5\u6709\u591a\u4e2a\u81ea\u6709\u5e7f\u544a\u5e73\u53f0\uff08Ad network\uff09\u3002\u4ed6\u4eec\u9488\u5bf9\u8d8a\u5357\u5e02\u573a\u5b9a\u5236\u8425\u9500\u6d3b\u52a8\u7684\u80fd\u529b\u975e\u5e38\u5f3a\u3002.<\/p><p>\u8fd9\u4e00\u7fa4\u4f53\u901a\u5e38\u8981\u6c42\u4e2d\u9ad8\u6c34\u5e73\u7684\u9884\u7b97\u3002\u4ed6\u4eec\u9002\u5408\u5df2\u7ecf\u5177\u5907\u4e00\u5b9a\u5e02\u573a\u5730\u4f4d\uff0c\u5e76\u5e0c\u671b\u5927\u529b\u6269\u5927\u5e02\u573a\u4efd\u989d\u7684\u4f01\u4e1a\u3002.<\/p><h3>SMEs\u4e13\u4e1aAgency\u7ec4<\/h3><p>\u8fd9\u662f\u6700\u5177\u6d3b\u529b\u3001\u4e5f\u6700\u9002\u5408\u7edd\u5927\u591a\u6570\u8d8a\u5357\u4f01\u4e1a\u7684\u7fa4\u4f53\u3002\u4ee3\u8868\u673a\u6784\u662fDPS.MEDIA\uff0c\u5176\u4f18\u52bf\u5728\u4e8e\u63d0\u4f9b <strong><a href=\"https:\/\/dps.media\/zh\/\">\u5168\u65b9\u4f4d\u6570\u5b57\u8425\u9500\u89e3\u51b3\u65b9\u6848<\/a><\/strong> \u7ed9SMEs\u89c1\u957f\u3002.<\/p><p>\u8fd9\u4e9b\u673a\u6784\u4e13\u6ce8\u4e8e\u5b9e\u9645\u6548\u679c\uff08Performance\uff09\u3001\u6210\u672c\u4f18\u5316\u548c\u9500\u552e\u627f\u8bfa\u3002\u4ed6\u4eec\u613f\u610f\u6df1\u5165\u966a\u4f34\u5ba2\u6237\uff0c\u5e76\u6839\u636e\u5ba2\u6237\u7684\u7ecf\u8425\u60c5\u51b5\u7075\u6d3b\u8c03\u6574\u3002.<\/p><p>\u6b64\u5916\u8fd8\u6709\u5176\u4ed6\u4ee3\u8868\u6027\u673a\u6784\uff0c\u4f8b\u5982\uff1aGTV SEO\uff08\u4e13\u6ce8SEO\uff09\u3001SEONGON\uff08\u4e13\u6ce8Google\uff09\u3001Wolf Marketing\u3002\u4e13\u4e1a\u5316\u4f7f\u4ed6\u4eec\u80fd\u591f\u6df1\u5165\u6bcf\u4e2a\u6280\u672f\u7ec6\u5206\u9886\u57df\u3002.<\/p><h3>Boutique Agency\u7ec4\uff08\u7a81\u7834\u6027\u521b\u610f\uff09<\/h3><p>\u5982\u679c\u60a8\u9700\u8981\u201c\u75af\u72c2\u201d\u4e14\u4e0e\u4f17\u4e0d\u540c\u7684\u521b\u610f\uff0cBoutique Agency\u662f\u5b8c\u7f8e\u9009\u62e9\u3002\u4ee3\u8868\u673a\u6784\u5305\u62ecThe Coffee House Creative team\uff08\u524d\uff09\u3001Happiness Saigon\u3001Ki Saigon\u3002.<\/p><p>\u4ed6\u4eec\u901a\u5e38\u4eba\u5458\u89c4\u6a21\u8f83\u5c0f\uff0c\u4f46\u201c\u7cbe\u201d\u800c\u4e0d\u5f31\u3002\u4ed6\u4eec\u7684\u4f5c\u54c1\u5177\u6709\u5f88\u5f3a\u7684\u827a\u672f\u6027\uff0c\u901a\u5e38\u80fd\u591f\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5f15\u53d1\u5de8\u5927\u58f0\u91cf\uff08viral\uff09\u3002.<\/p><h3>\u6309\u9700\u6c42\u5206\u7c7bAgency<\/h3><div class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Agency\u7c7b\u578b<\/th>\n<th>\u9884\u8ba1\u9884\u7b97<\/th>\n<th>\u9002\u5408<\/th>\n<th>\u6838\u5fc3\u4f18\u52bf<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5168\u7403\u673a\u6784<\/td>\n<td>&gt; 5\u5341\u4ebf\u8d8a\u5357\u76fe\/\u8425\u9500\u6d3b\u52a8<\/td>\n<td>\u8de8\u56fd\u96c6\u56e2<\/td>\n<td>\u54c1\u724c\uff0c\u7b56\u7565<\/td>\n<\/tr>\n<tr>\n<td>Local Big Agency<\/td>\n<td>1 \u2013 5\u5341\u4ebf\u8d8a\u5357\u76fe\/\u8425\u9500\u6d3b\u52a8<\/td>\n<td>\u8d8a\u5357\u5927\u578b\u4f01\u4e1a<\/td>\n<td>\u6280\u672f\uff0c\u7f51\u7edc<\/td>\n<\/tr>\n<tr>\n<td>SME\u673a\u6784<\/td>\n<td>1\u4ebf \u2013 10\u4ebf\u8d8a\u5357\u76fe<\/td>\n<td>Startups\u3001SMEs<\/td>\n<td>\u6027\u80fd\uff0cROI<\/td>\n<\/tr>\n<tr>\n<td>\u7cbe\u54c1\u673a\u6784<\/td>\n<td>\u7075\u6d3b<\/td>\n<td>\u9700\u8981Viral\u3001\u521b\u610f<\/td>\n<td>\u521b\u610f\uff0c\u5185\u5bb9<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><h3>\u63a8\u8350\u540d\u5355\uff08\u4ec5\u4f9b\u53c2\u8003\uff09<\/h3><ul>\n<li>DPS.MEDIA\uff1aSMEs\u7efc\u5408\u89e3\u51b3\u65b9\u6848\u4e13\u5bb6\uff0c\u4f18\u5316\u7ee9\u6548\u3002.<\/li>\n<li>Ogilvy\uff1a\u56fd\u9645\u7ea7\u54c1\u724c\u5efa\u8bbe\u4e0e\u6545\u4e8b\u8bb2\u8ff0\u80fd\u529b\u3002.<\/li>\n<li>SEONGON\uff1aGoogle\u9ad8\u7ea7\u5408\u4f5c\u4f19\u4f34\uff0c\u64c5\u957fSearch Ads\u548cSEO\u3002.<\/li>\n<li>Novaon\uff1a\u5f3a\u5927\u7684Adtech\u751f\u6001\u7cfb\u7edf\uff0c\u9002\u5408\u6570\u5b57\u5316\u8f6c\u578b\u3002.<\/li>\n<li>GTV SEO\uff1a\u8d8a\u5357\u503c\u5f97\u4fe1\u8d56\u7684SEO\u57f9\u8bad\u4e0e\u5b9e\u65bd\u673a\u6784\u3002.<\/li>\n<li>Dentsu\uff1a\u64c5\u957f\u5a92\u4f53\u8d2d\u4e70\u4ee5\u53ca\u4e0e\u7535\u89c6\u53f0\u7684\u5173\u7cfb\u7ef4\u62a4\u3002.<\/li>\n<\/ul><h2>360\u4f20\u64ad\u6d3b\u52a8\u5b9e\u65bd\u6d41\u7a0b<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/quy-trinh-trien-khai-chien-dich-truyen-thong-360-1770658643457_dpsmedia.png\" alt=\"360\u4f20\u64ad\u6d3b\u52a8\u5b9e\u65bd\u6d41\u7a0b\" title=\"\"><\/p><p>\u8981\u8ba9\u4e00\u573a <strong>360\u4f20\u64ad<\/strong> \u8425\u9500\u6d3b\u52a8\u6210\u529f\uff0c\u9700\u8981\u79d1\u5b66\u4e14\u4e25\u8c28\u7684\u5de5\u4f5c\u6d41\u7a0b\u3002\u6025\u4e8e\u6c42\u6210\u901a\u5e38\u4f1a\u5bfc\u81f4\u4ee3\u4ef7\u9ad8\u6602\u7684\u9519\u8bef\u3002\u4ee5\u4e0b\u662f\u4e13\u4e1aagency\u901a\u5e38\u91c7\u7528\u76845\u4e2a\u6807\u51c6\u6b65\u9aa4\u3002.<\/p><h3>\u5e02\u573a\u7814\u7a76\uff08Market Research\uff09<\/h3><p>\u6240\u6709\u6218\u7565\u90fd\u5fc5\u987b\u4ece\u6570\u636e\u5f00\u59cb\u3002agency\u5c06\u5206\u6790\u7ade\u4e89\u5bf9\u624b\u3001\u5ba2\u6237\u753b\u50cf\uff08Persona\uff09\u548c\u5e02\u573a\u8d8b\u52bf\u3002\u8fd9\u4e00\u6b65\u6709\u52a9\u4e8e\u51c6\u786e\u8bc6\u522b\u5ba2\u6237\u7684\u201c\u75db\u70b9\u201d\uff08pain point\uff09\u3002.<\/p><p>\u793e\u4ea4\u5a92\u4f53\u8046\u542c\u5de5\u5177\uff08Social Listening\uff09\u901a\u5e38\u7528\u4e8e\u8861\u91cf\u7528\u6237\u60c5\u7eea\u3002\u6536\u96c6\u5230\u7684\u6570\u636e <strong><a href=\"https:\/\/vneconomy.vn\/doanh-thu-thuong-mai-dien-tu-viet-nam-dat-hon-318-nghin-ty-trong-nam-2024.htm\" rel=\"nofollow noopener\" target=\"_blank\">\uff0c\u5927\u90e8\u5206\u6b64\u7c7b\u6d41\u91cf\u53ef\u80fd\u6765\u81ea\u5de5\u5177\u3001\u673a\u5668\u4eba\u6216\u865a\u62df\u70b9\u51fb\uff0c\u65e0\u6cd5\u4e3a\u54c1\u724c\u5e26\u6765\u771f\u5b9e\u4ef7\u503c\u3002<\/a><\/strong> \u662f\u4e4b\u540e\u6240\u6709\u51b3\u7b56\u7684\u575a\u5b9e\u57fa\u7840\u3002.<\/p><p>\u5982\u679c\u8df3\u8fc7\u8fd9\u4e00\u6b65\uff0c\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u5c31\u50cf\u201c\u5728\u9ed1\u6697\u4e2d\u5c04\u7bad\u201d\u3002\u60a8\u53ef\u80fd\u5e78\u8fd0\u5730\u547d\u4e2d\u76ee\u6807\uff0c\u4f46\u5931\u8d25\u7684\u6982\u7387\u975e\u5e38\u9ad8\u3002.<\/p><h3>\u6218\u7565\u89c4\u5212\uff08Strategic Planning\uff09<\/h3><p>\u57fa\u4e8e\u6570\u636e\uff0cagency\u5c06\u4e3a\u6574\u4e2a\u8425\u9500\u6d3b\u52a8\u5236\u5b9aBig Idea\uff08\u5927\u521b\u610f\uff09\u548cKey Visual\u3002\u8fd9\u662f\u8425\u9500\u6d3b\u52a8\u7684\u7075\u9b42\uff0c\u786e\u4fdd\u6240\u6709\u6e20\u9053\u4fdd\u6301\u8fde\u8d2f\u4e00\u81f4\u3002.<\/p><p>\u5a92\u4f53\u8ba1\u5212\uff08Media Plan\uff09\u5c06\u88ab\u8be6\u7ec6\u5236\u5b9a\uff0c\u5e76\u5c06\u9884\u7b97\u5206\u914d\u5230\u5177\u4f53\u6e20\u9053\u3002\u5e38\u89c1\u7684\u9884\u7b97\u6bd4\u4f8b\u662fAwareness\u536040%\u3001Conversion\u536040%\u3001Remarketing\u536020%\u3002.<\/p><p>\u5728DPS.MEDIA\uff0c\u6211\u4eec\u59cb\u7ec8\u91cd\u89c6\u5236\u5b9a\u5371\u673a\u9884\u6848\uff08Crisis Management Plan\uff09\u3002\u8fd9\u80fd\u591f\u5e2e\u52a9\u4f01\u4e1a\u5728\u53d1\u751f\u4f20\u64ad\u5371\u673a\u65f6\u4e3b\u52a8\u5e94\u5bf9\u3002.<\/p><h3>\u5185\u5bb9\u5236\u4f5c\uff08Content Production\uff09<\/h3><p>Content is King\uff08\u5185\u5bb9\u4e3a\u738b\uff09\u3002\u8fd9\u4e00\u9636\u6bb5\u5305\u62ec\u64b0\u5199PR\u6587\u7ae0\u3001\u8bbe\u8ba1Banner\u3001\u89c6\u9891\u62cd\u6444\u4e0e\u526a\u8f91\u3001\u4ea7\u54c1\u6444\u5f71\u7b49\u3002\u6240\u6709\u5185\u5bb9\u90fd\u5fc5\u987b\u4e25\u683c\u9075\u5b88Brand Guidelines\u3002.<\/p><p>\u5185\u5bb9\u5f62\u5f0f\u7684\u591a\u6837\u5316\u975e\u5e38\u91cd\u8981\u300215\u79d2TikTok\u89c6\u9891\u6240\u9700\u7684\u4f20\u64ad\u65b9\u5f0f\uff0c\u4e0eWebsite\u4e0a\u7684\u6df1\u5ea6\u535a\u5ba2\u6587\u7ae0\u5b8c\u5168\u4e0d\u540c\u3002.<\/p><p>agency\u9700\u8981\u786e\u4fdd\u5236\u4f5c\u8fdb\u5ea6\uff0c\u4ee5\u514d\u62d6\u6162\u5e7f\u544a\u6d3b\u52a8\u7684\u8282\u594f\u3002\u5185\u5bb9\u8d28\u91cf\u76f4\u63a5\u51b3\u5b9aCTR\uff08Click-through Rate\uff09\u6307\u6807\u3002.<\/p><h3>\u5206\u53d1\u4e0e\u5e7f\u544a\u6295\u653e\uff08Distribution\uff09<\/h3><p>\u8fd9\u662f\u5c06\u4fe1\u606f\u4f20\u9012\u7ed9\u516c\u4f17\u7684\u9636\u6bb5\u3002Paid Media\u6e20\u9053\uff08Facebook Ads\u3001Google Ads\u3001Booking OLX\uff09\u5c06\u540c\u6b65\u6216\u6309\u7167\u65e2\u5b9a\u8ba1\u5212\u542f\u52a8\u3002.<\/p><p>\u53d7\u4f17\u5b9a\u5411\u6280\u672f\u662f\u5173\u952e\u56e0\u7d20\u3002\u4f18\u79c0\u7684agency\u4f1a\u61c2\u5f97\u4f7f\u7528Lookalike Audience\u548cRetargeting\u6765\u4f18\u5316\u89e6\u8fbe\u6210\u672c\u3002.<\/p><p>KOLs\/Influencers\u7684\u6295\u653e\u5408\u4f5c\u4e5f\u4f1a\u5728\u8fd9\u4e00\u9636\u6bb5\u8fdb\u884c\u3002\u540d\u4eba\u7684\u4fe1\u8a89\u80fd\u591f\u5e2e\u52a9\u54c1\u724c\u4fe1\u606f\u66f4\u5feb\u901f\u3001\u66f4\u81ea\u7136\u5730\u4f20\u64ad\u3002.<\/p><h3>\u8be6\u7ec6\u6267\u884c\u6b65\u9aa4<\/h3><ul>\n<li>Kick-off meeting\uff1a\u7edf\u4e00\u53cc\u65b9\u7684\u76ee\u6807\u3001KPI\u548c\u5de5\u4f5c\u6d41\u7a0b\u3002.<\/li>\n<li>\u73b0\u72b6Audit\uff1a\u91cd\u65b0\u8bc4\u4f30\u4f01\u4e1a\u73b0\u6709\u7684\u4f20\u64ad\u6e20\u9053\u3002.<\/li>\n<li>\u8bbe\u7f6e\u8861\u91cf\u7cfb\u7edf\uff1a\u5b89\u88c5Pixel\u3001Analytics\u3001Tag Manager\u4ee5\u8ffd\u8e2a\u6570\u636e\u3002.<\/li>\n<li>\u8fd0\u884c\u6d4b\u8bd5\uff08A\/B Testing\uff09\uff1a\u6d4b\u8bd5\u4e0d\u540c\u5e7f\u544a\u7d20\u6750\u4ee5\u627e\u5230\u6700\u4f73\u65b9\u6848\u3002.<\/li>\n<li>Scale-up\uff1a\u589e\u52a0\u9ad8\u6548\u6e20\u9053\u548c\u5e7f\u544a\u7d20\u6750\u7684\u9884\u7b97\u3002.<\/li>\n<li>\u9a8c\u6536\u62a5\u544a\uff1a\u603b\u7ed3\u8425\u9500\u6d3b\u52a8\u5e76\u63d0\u51fa\u4e0b\u4e00\u6b65\u65b9\u5411\u3002.<\/li>\n<\/ul><h3>\u4f18\u5316\u4e0e\u8861\u91cf\uff08Optimization\uff09<\/h3><p>\u8425\u9500\u6d3b\u52a8\u5e76\u4e0d\u4f1a\u5728\u5e7f\u544a\u5f00\u542f\u540e\u7ed3\u675f\u3002\u76d1\u6d4b\u548c\u4f18\u5316\u5fc5\u987b\u6bcf\u5929\u3001\u6bcf\u5c0f\u65f6\u6301\u7eed\u8fdb\u884c\u3002agency\u9700\u8981\u8c03\u6574\u51fa\u4ef7\uff0c\u5173\u95ed\u6548\u679c\u4e0d\u4f73\u7684\u5e7f\u544a\u7ec4\u3002.<\/p><p>\u5b9a\u671f\u62a5\u544a\u80fd\u591f\u5e2e\u52a9\u5ba2\u6237\u6e05\u695a\u770b\u5230\u8d44\u91d1\u6d41\u5411\u3002\u6570\u636e\u900f\u660e\u5ea6\u662f\u8861\u91cfagency\u4fe1\u8a89\u7684\u6807\u51c6\u3002.<\/p><h2>\u62a5\u4ef7\u4e0e\u96c7\u4f63\u673a\u6784\u7684\u91cd\u8981\u6ce8\u610f\u4e8b\u9879<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/bao-gia-va-luu-y-quan-trong-khi-thue-agency-1770658693101_dpsmedia.png\" alt=\"\u62a5\u4ef7\u4e0e\u96c7\u4f63\u673a\u6784\u7684\u91cd\u8981\u6ce8\u610f\u4e8b\u9879\" title=\"\"><\/p><p>\u6210\u672c\u59cb\u7ec8\u662f\u4f01\u4e1a\u4e3b\u5934\u75bc\u7684\u95ee\u9898\u3002\u4e86\u89e3\u4ef7\u683c\u7ed3\u6784\u548c\u6f5c\u5728\u9677\u9631\u5c06\u5e2e\u52a9\u60a8\u66f4\u6709\u6548\u5730\u8c08\u5224 <strong>360\u4f20\u64ad<\/strong> \u5916\u5305\u5408\u540c\uff0c\u907f\u514d\u94b1\u82b1\u4e86\u5374\u6ca1\u6709\u6548\u679c\u3002.<\/p><h3>\u5e38\u89c1\u6536\u8d39\u6a21\u5f0f<\/h3><p>\u76ee\u524d\u5e02\u573a\u4e0a\u5b58\u57283\u79cd\u4e3b\u8981\u6536\u8d39\u6a21\u5f0f\uff1a\u7ba1\u7406\u8d39\uff08Management Fee\uff09\u3001\u9879\u76ee\u5305\u5e72\u8d39\uff08Project-based\uff09\u548c\u6548\u679c\u8d39\uff08Performance-based\uff09\u3002\u6bcf\u79cd\u6a21\u5f0f\u90fd\u6709\u5176\u4f18\u7f3a\u70b9\u3002.<\/p><p>\u7ba1\u7406\u8d39\u901a\u5e38\u6309\u5e7f\u544a\u9884\u7b97\u7684%\u8ba1\u7b97\uff08\u901a\u5e38\u4e3a10-20%\uff09\u3002\u8fd9\u79cd\u6a21\u5f0f\u8f83\u4e3a\u900f\u660e\uff0c\u4f46agency\u53ef\u80fd\u4f1a\u503e\u5411\u4e8e\u5efa\u8bae\u60a8\u589e\u52a0\u9884\u7b97\uff0c\u4ee5\u63d0\u9ad8\u5176\u670d\u52a1\u8d39\u3002.<\/p><p>\u6548\u679c\u8d39\uff08KPI\u627f\u8bfa\uff09\u6b63\u8d8a\u6765\u8d8a\u53d7\u6b22\u8fce\u3002\u7136\u800c\uff0c\u60a8\u9700\u8981\u8b66\u60d5\u865a\u5047\u627f\u8bfa\u3002\u8bb8\u591a\u673a\u6784\u4f7f\u7528\u9ed1\u5e3d\u624b\u6bb5\uff08Black hat\uff09\u6765\u83b7\u5f97\u6f02\u4eae\u7684\u6570\u636e\uff0c\u5374\u4f1a\u9020\u6210\u957f\u671f\u635f\u5bb3\u3002.<\/p><h3>\u9700\u8981\u6ce8\u610f\u7684\u9690\u85cf\u8d39\u7528<\/h3><p>\u9664\u4e86\u5408\u540c\u4e2d\u7684\u56fa\u5b9a\u8d39\u7528\u5916\uff0c\u60a8\u8fd8\u9700\u8981\u660e\u786e\u8be2\u95ee\u989d\u5916\u8d39\u7528\u3002\u4f8b\u5982\uff1a\u56fe\u7247\u7248\u6743\u8d2d\u4e70\u8d39\u3001KOLs\u6295\u653e\u8d39\u3001\u8d26\u6237\u8bbe\u7f6e\u8d39\u6216\u627f\u5305\u5546\u7a0e\u3002.<\/p><p>\u8bb8\u591a\u4f4e\u4ef7agency\u901a\u5e38\u4f1a\u524a\u51cf\u8bbe\u8ba1\u6216\u6587\u7ae0\u64b0\u5199\u7b49\u91cd\u8981\u9879\u76ee\u4ee5\u964d\u4f4e\u62a5\u4ef7\u3002\u4e4b\u540e\uff0c\u4ed6\u4eec\u4f1a\u5728\u6267\u884c\u8fc7\u7a0b\u4e2d\u9488\u5bf9\u8fd9\u4e9b\u9879\u76ee\u989d\u5916\u6536\u8d39\u3002.<\/p><p>\u6839\u636e <strong><a href=\"https:\/\/vma.org.vn\/\" rel=\"nofollow noopener\" target=\"_blank\">\u8d8a\u5357\u8425\u9500\u534f\u4f1a<\/a><\/strong>, \u8d22\u52a1\u900f\u660e\u5ea6\u662f\u7ef4\u6301\u957f\u671f\u5408\u4f5c\u5173\u7cfb\u7684\u9996\u8981\u56e0\u7d20\u3002\u4e0d\u8981\u72b9\u8c6b\uff0c\u8981\u6c42\u63d0\u4f9b\u8be6\u7ec6\u7684\u9884\u7b97\u5206\u914d\u8868\u3002.<\/p><h3>\u5408\u540c\u4e0e\u6cd5\u5f8b\u627f\u8bfa<\/h3><p>\u5408\u540c\u9700\u8981\u660e\u786e\u89c4\u5b9a\u77e5\u8bc6\u4ea7\u6743\u5f52\u5c5e\u3002\u6240\u6709\u6570\u5b57\u8d44\u4ea7\uff08Fanpage\u3001Website\u3001\u5e7f\u544a\u8d26\u6237\uff09\u5728\u5408\u540c\u7ed3\u675f\u540e\u90fd\u5fc5\u987b\u5f52\u4f01\u4e1a\u6240\u6709\u3002.<\/p><p>\u4fe1\u606f\u4fdd\u5bc6\u6761\u6b3e\uff08NDA\uff09\u662f\u5fc5\u9700\u7684\u3002\u60a8\u4e0d\u5e0c\u671b\u7ade\u4e89\u5bf9\u624b\u901a\u8fc7\u60a8\u6b63\u5728\u5408\u4f5c\u7684agency\u4e86\u89e3\u5230\u60a8\u7684\u6218\u7565\u6216\u5ba2\u6237\u6570\u636e\u3002.<\/p><p>DPS.MEDIA\u4e13\u5bb6\u5efa\u8bae\uff0c\u5982\u679cagency\u672a\u8fbe\u5230\u627f\u8bfa\u7684KPI\uff0c\u5e94\u5728\u5408\u540c\u4e2d\u8bbe\u7f6e\u660e\u786e\u7684\u8fdd\u7ea6\u6761\u6b3e\u3002\u8fd9\u80fd\u591f\u5bf9\u6267\u884c\u65b9\u5f62\u6210\u8d23\u4efb\u538b\u529b\u3002.<\/p><h3>\u53c2\u8003\u9884\u7b97\u5206\u914d\u8868<\/h3><div class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>\u9879\u76ee<\/th>\n<th>\u9884\u7b97\u6bd4\u4f8b<\/th>\n<th>\u4f7f\u7528\u76ee\u7684<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5a92\u4f53\u9884\u8ba2 (Ads)<\/td>\n<td>40% \u2013 50%<\/td>\n<td>\u652f\u4ed8\u7ed9\u5e73\u53f0\uff08Google\u3001FB\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u5185\u5bb9\u5236\u4f5c<\/td>\n<td>20% \u2013 30%<\/td>\n<td>\u89c6\u9891\u3001\u56fe\u7247\u3001\u6587\u7ae0<\/td>\n<\/tr>\n<tr>\n<td>Agency\u7ba1\u7406\u8d39<\/td>\n<td>15% \u2013 20%<\/td>\n<td>\u8fd0\u8425\u3001\u4f18\u5316\u3001\u62a5\u544a<\/td>\n<\/tr>\n<tr>\n<td>KOLs\/PR\u9884\u8ba2<\/td>\n<td>10% \u2013 15%<\/td>\n<td>\u5efa\u7acb\u4fe1\u8a89\u3001\u6269\u5927\u54c1\u724c\u5f71\u54cd\u529b<\/td>\n<\/tr>\n<tr>\n<td>\u5de5\u5177\u4e0e\u8f6f\u4ef6<\/td>\n<td>5%<\/td>\n<td>CRM, \u90ae\u4ef6\u81ea\u52a8\uff0c\u804a\u5929\u673a\u5668\u4eba<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><h3>\u8058\u8bf7Agency\u65f6\u7684\u201c\u751f\u6b7b\u6538\u5173\u201d\u6ce8\u610f\u4e8b\u9879<\/h3><ul>\n<li>\u4e0d\u8981\u9009\u62e9\u6700\u4fbf\u5b9c\u7684agency\uff0c\u8981\u9009\u62e9\u6700\u4e86\u89e3\u60a8\u7684agency\u3002.<\/li>\n<li>\u59cb\u7ec8\u638c\u63e1\u6570\u5b57\u8d44\u4ea7\u6700\u9ad8\u7ea7\u522b\u7684Admin\u6743\u9650\uff08Business Manager\uff09\u3002.<\/li>\n<li>\u8981\u6c42\u6bcf\u5468\u5b9a\u671f\u53ec\u5f00\u4f1a\u8bae\uff0c\u4ee5\u638c\u63e1\u8fdb\u5ea6\u5e76\u5904\u7406\u95ee\u9898\u3002.<\/li>\n<li>\u4e0d\u8981\u5b8c\u5168\u628a\u5de5\u4f5c\u4ea4\u7ed9agency\uff0c\u8981\u53c2\u4e0e\u5185\u5bb9\u5ba1\u6838\u8fc7\u7a0b\u3002.<\/li>\n<li>\u5c06\u62a5\u544a\u6570\u636e\u4e0e\u60a8CRM\/POS\u7cfb\u7edf\u4e2d\u7684\u5b9e\u9645\u6570\u636e\u8fdb\u884c\u4ea4\u53c9\u6838\u5bf9\u3002.<\/li>\n<\/ul><h2>\u7ed3\u8bba\uff1a\u4e3a\u672a\u6765\u660e\u667a\u6295\u8d44<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/ket-luan-dau-tu-thong-minh-cho-tuong-lai-1770658747580_dpsmedia.png\" alt=\"\u7ed3\u8bba\uff1a\u4e3a\u672a\u6765\u660e\u667a\u6295\u8d44\" title=\"\"><\/p><p>\u9009\u62e9\u4e00\u5bb6 <strong>360\u4f20\u64ad<\/strong> \u503c\u5f97\u4fe1\u8d56\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u662f\u51b3\u5b9a\u4f01\u4e1a\u5728\u6570\u5b57\u65f6\u4ee3\u6210\u8d25\u7684\u6218\u7565\u4e3e\u63aa\u3002\u8fd9\u4e0d\u4ec5\u662f\u96c7\u4eba\u6295\u653e\u5e7f\u544a\uff0c\u800c\u662f\u5bfb\u627e\u4e00\u4f4d\u80fd\u591f\u5171\u540c\u53d1\u5c55\u7684\u957f\u671f\u4f19\u4f34\u3002.<\/p><p>\u5e02\u573a\u59cb\u7ec8\u5728\u53d8\u5316\uff0c\u53ea\u6709\u61c2\u5f97\u5229\u7528\u6574\u5408\u4f20\u64ad\u529b\u91cf\u7684\u4f01\u4e1a\u624d\u80fd\u5b9e\u73b0\u7a81\u7834\u3002\u4e0d\u8981\u8ba9\u60a8\u7684\u8425\u9500\u9884\u7b97\u6210\u4e3a\u6210\u672c\uff0c\u800c\u8981\u5c06\u5176\u8f6c\u5316\u4e3a\u56de\u62a5\u6700\u9ad8\u7684\u6295\u8d44\u3002.<\/p><p>\u5e0c\u671b\u4ee5\u4e0a\u5206\u4eab\u768420+\u5bb6agency\u540d\u5355\u548c\u5b9d\u8d35\u5b9e\u6218\u7ecf\u9a8c\u80fd\u591f\u5e2e\u52a9\u60a8\u505a\u51fa\u660e\u667a\u7684\u51b3\u5b9a\u3002\u7acb\u5373\u5f00\u59cb\u884c\u52a8\uff0c\u907f\u514d\u5728\u4e89\u593a\u5e02\u573a\u4efd\u989d\u7684\u7ade\u4e89\u4e2d\u843d\u540e\u3002.<\/p><h3>\u9700\u8981\u7262\u8bb0\u7684\u91cd\u70b9<\/h3><ul>\n<li>360\u5ea6\u4f20\u64ad\u6709\u52a9\u4e8e\u6bd4\u5355\u6e20\u9053\u66f4\u597d\u5730\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u5e76\u4f18\u5316ROI\u3002.<\/li>\n<li>\u9009\u62e9agency\u5e94\u57fa\u4e8e\u5b9e\u6218\u7ecf\u9a8c\u548c\u900f\u660e\u5ea6\u3002.<\/li>\n<li>\u5728Media\u3001Content\u548c\u7ba1\u7406\u8d39\u4e4b\u95f4\u5408\u7406\u5206\u914d\u9884\u7b97\u3002.<\/li>\n<li>\u59cb\u7ec8\u638c\u63a7\u4f01\u4e1a\u7684\u6570\u5b57\u8d44\u4ea7\u548c\u5ba2\u6237\u6570\u636e\u3002.<\/li>\n<li>\u57fa\u4e8e\u5b9e\u9645\u6570\u636e\u8861\u91cf\u6548\u679c\uff0c\u800c\u4e0d\u662f\u51ed\u4e3b\u89c2\u611f\u53d7\u3002.<\/li>\n<li>DPS.MEDIA\u662f\u503c\u5f97\u4fe1\u8d56\u7684\u7efc\u5408Digital Marketing\u89e3\u51b3\u65b9\u6848\u5408\u4f5c\u4f19\u4f34\u3002.<\/li>\n<\/ul><p>\u5982\u679c\u60a8\u6b63\u5728\u5bfb\u627e\u53ef\u6301\u7eed\u7684\u589e\u957f\u89e3\u51b3\u65b9\u6848\uff0c\u8bf7\u7acb\u5373\u8054\u7cfb\u4e13\u5bb6\uff0c\u4ee5\u83b7\u5f97\u6700\u9002\u5408\u60a8\u7684\u6218\u7565\u54a8\u8be2\u3002\u60a8\u7684\u6210\u529f\u59cb\u4e8e\u4eca\u5929\u505a\u51fa\u6b63\u786e\u7684\u9009\u62e9\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u9700\u8981360\u4f20\u64ad\u4f19\u4f34\uff1f\u63a2\u7d2220+\u6700\u4fe1\u8a89\u673a\u6784\u5217\u8868\u548c\u4f18\u5316\u9884\u7b97\u79d8\u8bc0\uff0c\u4eca\u5929\u5c31\u7206\u53d1\u9500\u91cf\u3002.<\/p>","protected":false},"author":0,"featured_media":36635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1635,1187],"tags":[],"class_list":["post-36634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-xay-dung-thuong-hieu"],"acf":[],"rankmath_keywords":{"primary":"Truy\u1ec1n th\u00f4ng 360, Digital Marketing t\u1ed5ng th\u1ec3, Agency qu\u1ea3ng c\u00e1o uy t\u00edn, Chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh","secondary":["Digital Marketing t\u1ed5ng th\u1ec3","Agency qu\u1ea3ng c\u00e1o uy t\u00edn","Chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh"]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"Truy\u1ec1n th\u00f4ng 360, Digital Marketing t\u1ed5ng th\u1ec3, Agency qu\u1ea3ng c\u00e1o uy t\u00edn, Chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh","seo_keywords":{"primary":"Truy\u1ec1n th\u00f4ng 360, Digital Marketing t\u1ed5ng th\u1ec3, Agency qu\u1ea3ng c\u00e1o uy t\u00edn, Chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh","secondary":["Digital Marketing t\u1ed5ng th\u1ec3","Agency qu\u1ea3ng c\u00e1o uy t\u00edn","Chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a 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